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Stamping out stubborn myths of soccer in the United States


About a week ago I shared a conference room with other journalists, cameramen and MLS commissioner Don Garber, who answered questions about the new stadium going up downtown and what it means to the professional game in the States.

In that room I found sad reminders that so many myths and stereotypes remain attached to the game – incorrect assumptions about professional soccer that stubbornly prevail.

Myth No. 1: That soccer still needs to “make it.”

Here’s a question straight from the 1992 journalists handbook: “When will soccer ‘make it?’ ” The thin query usually gets asked by a general news reporter or a newspaper columnist who doesn’t have sufficient depth of knowledge to ask a more pertinent question.

I always think the same thing: I’d like to query the questioner, “When will Thai food ‘make it’ here?’  You know, it’s not as big as Chinese food! It’s got to ‘make it.’ Right?

The reporter would probably say, “Well, it is what it is. What does it matter whether Thai food or Chinese food is bigger?”


It’s certainly fair if we want to discuss market share in the U.S. sports scene, or the competition for marketing dollars or strategies for cracking hard-to-reach consumer demographics, etc. But generally, the game is growing apace and doesn’t need to “make it.”  That’s just kind of silly.

Myth No. 2: The marketing model is still about selling to families

I suppose the soccer world is more insular than I sometimes understand.  People who follow the game understand how the professional game’s marketing strategies shifted so significantly about five years ago. It’s all about 20- and 30-somethings, about creating “real” fans. It’s about making the club matter, establishing a base of supporters who truly care about club, who rejoice at wins and sulk forlornly at setbacks.

It’s hasn’t been about suburban families looking for something to do on a Saturday night for a few years now – not in most markets, anyway.

But I forget that a substantial number of U.S. consumers don’t live in MLS markets – so we’ll need more time to kill off those old school beliefs about the tired marketing models. Because the questions about families and suburbs and pro soccer are still out there.

Myth No. 3: That professional soccer’s success and acceptance of the game at a greater level are inextricably linked.

Two words: they aren’t.

Major League Soccer is the game’s most visible property, so I get this one, that pro soccer is frequently linked to the development of the game at a broader level.

I get it, but that doesn’t make it any less incorrect.

Soccer as a game is what it is. It’s a popular activity, a great sport for kids, a staple of many ethnic communities, a sport with burgeoning awareness at international level, etc.

Now, “professional soccer” still has scads of room to grow – but that’s a different matter altogether. “Soccer” as a sport has ample societal acceptance here. (Who really cares if a few older white guys with a certain media influence still want to bluster about a “boring” game; there were more of them 10 years ago, there will be even fewer of them in 10 years to come. Believe me on this one.)

“Soccer” is not going away in the United States – no matter how fast or slow the game develops at professional level.

I suppose, all things considered, I should be happy that old guard general sports columnists and pretty news anchors don’t still ask if we should widen the doggone goals in order to promote greater American acceptance? I do believe, at very least, that we’ve finally killed off that one.

MLS Snapshot: FC Dallas 4-1 Houston Dynamo

CHESTER, PA - MARCH 21: Tesho Akindele #13 of FC Dallas celebrates his second half goal with his teammates against the Philadelphia Union at PPL Park on March 21, 2015 in Chester, Pennsylvania. Dallas won 2-0. (Photo by Drew Hallowell/Getty Images)
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The game in 100 words (or less): FC Dallas completed the season sweep over their in-state rivals, defeating the Houston Dynamo 3-1 tonight at Toyota Stadium. Dallas won all three meetings between the two clubs, outscoring Houston 10-2 in the process. David Texeira scored a brace for the home side today, who sit atop the Western Conference, tied with the Galaxy on points. Houston remains three points behind Portland and San Jose for the final playoff spot in the West. Raul Rodriguez picked up a late red card for the Dynamo, and will be suspended for the rest of the season.

[ RELATED: What we learned from Arsenal’s win over Manchester United ]

Three moments that mattered

25′ — Mauro Diaz penalty puts Dallas ahead — Rasheed Olabiyi took down the shifty Fabian Catillo in the box, giving FC Dallas a penalty kick. Mauro Diaz stepped up to the spot and slotted it home, giving the home side a lead.

51′ — Texeira scores on a long-range strike — Ricardo Clark had drawn Houston level in the first half, but David Texeira put Dallas back ahead right after the break. Texeira picked up the ball about 25 yards out and rifled a shot off the crossbar and in, a beautiful strike from Uruguayan.

53′ — Acosta wastes no time to make it 3-1 — Immediately after Texeira had given Dallas the lead, Kellyn Acosta scored to make it 3-1. Fabian Castillo rolled a pass into the box, where Acosta buried it into the top corner.

[ FOLLOW: All of PST’s MLS coverageStandings | Stats | Schedule ]

Man of the match: David Texeira

Goalscorers: Diaz (PEN, 25′), Clark (36′). Texeira (51′, 90’+3′), Acosta (53′)

Red card: Rodriguez (89′)

La Liga & Serie A roundup: Villarreal suffers first loss

Michal Duris, Eric Bailly
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Catch up on all of this weekend’s action from Spain and Italy’s top flights.

Levante 1-0 Villarreal

Villarreal suffered its first loss of the La Liga season, falling 1-0 away to Levante. Levante entered the match without a win, but were able to take advantage of the league leaders, who were forced to play most of the match with ten men after Bojan Jokic was sent off in the first half. Despite playing a man down, Villarreal nearly held on for a draw, but Deyverson scored in the 83rd minute to give Levante the upset win.

Atletico Madrid 1-1 Real MadridMORE

Real failed to capitalize on Villarreal’s loss, as an early season Madrid derby ended in a 1-1 draw. Karim Benzema’s stellar form continued as the French striker put Real ahead early in the match, but Luciano Vietto equalized with less than ten minutes to play for Atleti. Real Madrid sits second in the league, one point behind Villarreal.

[ MORE: Saturday’s La Liga roundup ]

Athletic Bilbao 3-1 Valencia

After a big win over Lyon in the Champions League, Valencia fell 3-1 to Athletic Bilbao in La Liga play. Dani Parejo gave Valencia the lead 20 minutes in, but Athletic responded with three unanswered goals to earn a win for Ernesto Valverde’s men.

Elsewhere in La Liga

Rayo 0-2 Real Betis
Celta Vigo 0-0 Getafe
Sevilla 2-1 Barcelona
Espanyol 1-2 Sporting Gijon
Malaga 3-1 Real Sociedad
Granada 1-1 Deportivo
Las Palmas 0-2 Eibar

AC Milan 0-4 Napoli

Napoli traveled to the San Siro and got a massive win, thrashing AC Milan by four goals. Lorenzo Insigne continues to score for Napoli, as the striker bagged a brace for his side, who have now won three straight in Serie A. The loss was Milan’s first dropped points at home this season, as the Rossoneri have been shutout in consecutive matches.

[ RELATED: Zlatan becomes PSG’s all-time leading goalscorer ]

Juventus 3-1 Bologna

Juventus followed up a win in the Champions League over Sevilla with a win in Serie A over Bologna, who have lost six of seven matches to open the season. Alvaro Morata scored again for Juve, while Sami Khedira also got on the scoresheet, the German’s first goal for his new club. The result was just the second league win of the season for Juventus, who move up to 12th on the table.

Sampdoria 1-1 Inter Milan

After opening the season with five straight victories, Inter Milan is now winless in two after drawing away to Sampdoria. On the heels of a loss to Fiorentina, Inter fell behind to Sampdoria after Luis Muriel put the hosts ahead. However, Inter grabbed a point through Ivan Perisic, who scored his first goal for the club since joining from Wolfsburg this summer.

Elsewhere in Serie A

Carpi 2-1 Torino
Chievo 1-1 Verona
Empoli 1-0 Sassuolo
Palermo 2-4 Roma
Lazio 2-0 Frosinone
Fiorentina 3-0 Atalanta
Udinese 1-1 Genoa