Stamping out stubborn myths of soccer in the United States

19 Comments

About a week ago I shared a conference room with other journalists, cameramen and MLS commissioner Don Garber, who answered questions about the new stadium going up downtown and what it means to the professional game in the States.

In that room I found sad reminders that so many myths and stereotypes remain attached to the game – incorrect assumptions about professional soccer that stubbornly prevail.

Myth No. 1: That soccer still needs to “make it.”

Here’s a question straight from the 1992 journalists handbook: “When will soccer ‘make it?’ ” The thin query usually gets asked by a general news reporter or a newspaper columnist who doesn’t have sufficient depth of knowledge to ask a more pertinent question.

I always think the same thing: I’d like to query the questioner, “When will Thai food ‘make it’ here?’  You know, it’s not as big as Chinese food! It’s got to ‘make it.’ Right?

The reporter would probably say, “Well, it is what it is. What does it matter whether Thai food or Chinese food is bigger?”

Exactly.

It’s certainly fair if we want to discuss market share in the U.S. sports scene, or the competition for marketing dollars or strategies for cracking hard-to-reach consumer demographics, etc. But generally, the game is growing apace and doesn’t need to “make it.”  That’s just kind of silly.

Myth No. 2: The marketing model is still about selling to families

I suppose the soccer world is more insular than I sometimes understand.  People who follow the game understand how the professional game’s marketing strategies shifted so significantly about five years ago. It’s all about 20- and 30-somethings, about creating “real” fans. It’s about making the club matter, establishing a base of supporters who truly care about club, who rejoice at wins and sulk forlornly at setbacks.

It’s hasn’t been about suburban families looking for something to do on a Saturday night for a few years now – not in most markets, anyway.

But I forget that a substantial number of U.S. consumers don’t live in MLS markets – so we’ll need more time to kill off those old school beliefs about the tired marketing models. Because the questions about families and suburbs and pro soccer are still out there.

Myth No. 3: That professional soccer’s success and acceptance of the game at a greater level are inextricably linked.

Two words: they aren’t.

Major League Soccer is the game’s most visible property, so I get this one, that pro soccer is frequently linked to the development of the game at a broader level.

I get it, but that doesn’t make it any less incorrect.

Soccer as a game is what it is. It’s a popular activity, a great sport for kids, a staple of many ethnic communities, a sport with burgeoning awareness at international level, etc.

Now, “professional soccer” still has scads of room to grow – but that’s a different matter altogether. “Soccer” as a sport has ample societal acceptance here. (Who really cares if a few older white guys with a certain media influence still want to bluster about a “boring” game; there were more of them 10 years ago, there will be even fewer of them in 10 years to come. Believe me on this one.)

“Soccer” is not going away in the United States – no matter how fast or slow the game develops at professional level.

I suppose, all things considered, I should be happy that old guard general sports columnists and pretty news anchors don’t still ask if we should widen the doggone goals in order to promote greater American acceptance? I do believe, at very least, that we’ve finally killed off that one.

Five Thirty Eight unveils Top 426 soccer clubs in the world

Photo by Dan Mullan/Getty Images
Leave a comment

Perspective achieved?

Advanced statistical site Five Thirty Eight has put together a weekly ranking of the top and bottom club teams in the world, and its algorithm gives us a theoretical answer into where Major League Soccer fits into the club soccer landscape.

[ MORE: Julian Green back on transfer market ]

At its very base level, the rankings will give reason to check back all season. Can Manchester United break into the Top Three? Will an MLS side leap into the Top 100? Can the worst American club avoid the bottom slot?

Here’s the list of clubs, and Five Thirty Eight has also gone through the trouble of giving its statistical analysis of who’s best set-up to win leagues and even games.

A note on the methodology:

We’re using recent matches played between teams from different leagues, supplemented with league market values (from Transfermarkt), to assign a strength rating to every league that we’re forecasting. Our new league ratings also give us the ability to a calculate a global Soccer Power Index (SPI) rating for each team — a number from 0 to 100 that represents the overall strength of each team.

The Premier League and La Liga combine for six of the Top Ten teams in the world, with Real Madrid No. 1 and Man City, Manchester United, and Chelsea running Nos. 7, 8, and 9.

Brighton and Hove Albion is the lowest ranked Premier League club, 188th in the world. The only PL sides outside the Top 125 are the three promoted clubs. Swansea is 113th, the lowest (or highest) ranked PL side aside from the new promotions.

Brighton is 17 spots below MLS’ top representative: Toronto FC. The same web site ranked MLS as the 28th best league in the world earlier this month, between Denmark and Croatia.

New York City FC shows up next, at 259, then rivals New York Red Bulls at 267. The bulk of MLS clubs fit between 320 and 422, where Minnesota United brings up the rear. The study ranks 426 teams, with three Scottish clubs running 424-426.

[ MORE: Man City 1-1 Everton | 3 things ]

As for some other odds, Five Thirty Eight gives Manchester United the best odds to win the league at 31 percent, with Man City, Chelsea, and Spurs joining them with the best odds to place in the Top Four.

The average simulated season has United besting rivals City by two points, with 80. Tottenham (72) tops Arsenal (68) for fourth by four points, while No. 6 Liverpool finishes 10 points clear of Merseyside rivals Everton (57 points).

It’s no surprise that the three promoted clubs — Huddersfield Town, Newcastle, and Brighton — are the top bets to be relegated, with Bournemouth, Crystal Palace, and Swansea City the next best bets to find life in the Championship.

Other notes:

— Manchester United is the fourth-best defensive team in the Premier League, behind only Atletico Madrid, Bayern Munich, and Juventus.

— Spurs are also in the Top Ten amongst defensive teams, a 8.

— Man City is the best offensive team in the PL, seventh in the world.

— Watford is this week’s highest PL riser, up 22 spots.

— MLS side Chicago Fire suffered the fourth biggest drop in the world this week (40 spots).

Five Thirty Eight is one of the best predictive web sites in the world, and one of the only ones who gave more than an outside shot (though still ranking it a long shot) of the 2016 United States presidential election turning out for the winner of the electoral college. So this is certainly food for thought.

Former Dinamo Zagreb boss injured after shooting

Mario Loncar/FENA via AP
Leave a comment

SARAJEVO, Bosnia-Herzegovina (AP) Controversial former Dinamo Zagreb director Zdravko Mamic was shot and injured in Bosnia on Monday, police and media reported.

Croatia’s state TV said Mamic was shot in his leg and taken to a local hospital on Monday. It said the injury was not life-threatening.

Police were searching for two possible assailants.

[ MORE: Five PL new boys to watch ]

Bosnian media said Mamic was attending a memorial for his father at a graveyard near the town of Tomislavgrad when two people fired at him from a nearby forest. Another report said it was a drive-by shooting.

Croatia’s TV said Mamic voluntarily left the hospital in Bosnia after doctors managed to stop the bleeding, and he went to the Croatian capital, Zagreb.

Bosnian police declined to confirm the identity of the victim by name, but said a man with the initials ZM and born in 1959 in the Croatian city of Bjelovar, just like Mamic, was shot and injured.

Mamic, known for his fiery temper, has been on a high-profile embezzlement and tax fraud trial in Croatia.

Prosecutors accuse Mamic, his brother, and two others of embezzling 15 million euros of the club’s money since 2008 and not paying 1.6 million euros in taxes.

Mamic, who remains Dinamo’s adviser, is still considered the most powerful man in Croatian football despite the charges.

Dinamo issued a statement, calling the attack a “murder attempt.”

It said the attempted “liquidation” of Mamic was not a surprise amid a “lynching campaign” against him by the Croatian media.

He was recently knocked off his yacht into the sea by an attacker believed to be a fan of rival Hajduk Split.

AP Writer Dusan Stojanovic contributed from Belgrade, Serbia.

LIVE – Champions League playoff: Nice-Napoli headlines action

Getty Images
Leave a comment

With Celtic (just about) booking their spot in the UEFA Champions League group stage on Tuesday, four more teams will join them.

[ LIVE: Champions League scores ] 

Napoli, Olympiacos, Sevilla and Hapoel Be’er Sheva all have narrow leads heading into the second legs which sets things up rather nicely. Olympiacos and Be’er Sheva will be feeling particularly nervous after conceding at home in the first leg.

On Wednesday five more ties takes place across Europe with Liverpool looking to book their spot in the UCL group stage against Hoffenheim.

Below is the full schedule for Tuesday’s games, which kick off at 2:45 p.m. ET, while you can click on the link above to follow live commentary on all four matches.


Tuesday’s UEFA Champions League playoff second legs

Nice vs. Napoli (Napoli lead 2-0 on aggregate)
Astana 4-3 Celtic (Celtic advance 8-4 on aggregate)
Rijeka vs. Olympiacos (Olympiacos leads 2-1 on aggregate)
Sevilla vs. Istanbul Basaksehir (Sevilla leads 2-1 on aggregate)
Maribor vs. Hapoel Be’er Sheva (Hapoel Be’er Sheva lead 2-1 on aggregate)

LIVE – Premier League clubs enter League Cup

Getty Images
Leave a comment

Seven Premier League teams enter the League Cup second round on Tuesday with plenty of potential upsets lined up.

[ LIVE: Follow League Cup scores ]

All 13 PL clubs (six more are in action on Wednesday) face teams from the lower leagues with the likes of Crystal Palace, Leicester City, Bournemouth and Swansea City all on upset alert.

U.S. national team players to watch out for include Lynden Gooch who starts for Sunderland and Emerson Hyndman who is on the bench for Bournemouth.

Below is the schedule for the League Cup games on Tuesday with all games to kick off at 2:45 p.m. ET unless otherwise stated.


Tuesday
Crystal Palace vs. Ipswich Town – 2:30pm
Aston Villa vs. Wigan Athletic
Leeds United vs. Newport County
Middlesbrough vs. Scunthorpe United
Norwich City vs. Charlton Athletic
QPR vs. Brentford
Fulham vs. Bristol Rovers
Cardiff City vs. Burton Albion
Carlisle United vs. Sunderland
Doncaster vs. Hull City
Brighton vs. Barnet
Accrington Stanley vs. West Brom
Sheffield United vs. Leicester City
Birmingham City vs. Bournemouth
Watford vs. Bristol City
MK Dons vs. Swansea City
Reading vs. Millwall – 3pm
Bolton vs. Sheffield Wednesday – 3pm