NASL ball

Stamping out stubborn myths of soccer in the United States

19 Comments

About a week ago I shared a conference room with other journalists, cameramen and MLS commissioner Don Garber, who answered questions about the new stadium going up downtown and what it means to the professional game in the States.

In that room I found sad reminders that so many myths and stereotypes remain attached to the game – incorrect assumptions about professional soccer that stubbornly prevail.

Myth No. 1: That soccer still needs to “make it.”

Here’s a question straight from the 1992 journalists handbook: “When will soccer ‘make it?’ ” The thin query usually gets asked by a general news reporter or a newspaper columnist who doesn’t have sufficient depth of knowledge to ask a more pertinent question.

I always think the same thing: I’d like to query the questioner, “When will Thai food ‘make it’ here?’  You know, it’s not as big as Chinese food! It’s got to ‘make it.’ Right?

The reporter would probably say, “Well, it is what it is. What does it matter whether Thai food or Chinese food is bigger?”

Exactly.

It’s certainly fair if we want to discuss market share in the U.S. sports scene, or the competition for marketing dollars or strategies for cracking hard-to-reach consumer demographics, etc. But generally, the game is growing apace and doesn’t need to “make it.”  That’s just kind of silly.

Myth No. 2: The marketing model is still about selling to families

I suppose the soccer world is more insular than I sometimes understand.  People who follow the game understand how the professional game’s marketing strategies shifted so significantly about five years ago. It’s all about 20- and 30-somethings, about creating “real” fans. It’s about making the club matter, establishing a base of supporters who truly care about club, who rejoice at wins and sulk forlornly at setbacks.

It’s hasn’t been about suburban families looking for something to do on a Saturday night for a few years now – not in most markets, anyway.

But I forget that a substantial number of U.S. consumers don’t live in MLS markets – so we’ll need more time to kill off those old school beliefs about the tired marketing models. Because the questions about families and suburbs and pro soccer are still out there.

Myth No. 3: That professional soccer’s success and acceptance of the game at a greater level are inextricably linked.

Two words: they aren’t.

Major League Soccer is the game’s most visible property, so I get this one, that pro soccer is frequently linked to the development of the game at a broader level.

I get it, but that doesn’t make it any less incorrect.

Soccer as a game is what it is. It’s a popular activity, a great sport for kids, a staple of many ethnic communities, a sport with burgeoning awareness at international level, etc.

Now, “professional soccer” still has scads of room to grow – but that’s a different matter altogether. “Soccer” as a sport has ample societal acceptance here. (Who really cares if a few older white guys with a certain media influence still want to bluster about a “boring” game; there were more of them 10 years ago, there will be even fewer of them in 10 years to come. Believe me on this one.)

“Soccer” is not going away in the United States – no matter how fast or slow the game develops at professional level.

I suppose, all things considered, I should be happy that old guard general sports columnists and pretty news anchors don’t still ask if we should widen the doggone goals in order to promote greater American acceptance? I do believe, at very least, that we’ve finally killed off that one.

VIDEO: Alex Morgan scores goal against Costa Rica in 12 seconds

Leave a comment

The United States got off to a historically roaring start in Olympic qualifying. Taking on Costa Rica in Frisco, Texas to begin Group A play, Alex Morgan opened the scoring in just 12 seconds, taking just six passes to complete the masterpiece.

According to the USWNT twitter account, the goal is the fastest in U.S. Soccer history.

According to CONCACAF, the goal is also the quickest in CONCACAF Olympic qualifying, breaking Abby Wambach’s of 35 seconds in a 14-0 domination of the Dominican Republic in 2012.

[ WATCH LIVE: USWNT vs Costa Rica live online on NBC Sports Live Extra ]

The United States scored three goals in the first 15 minutes against Costa Rica tonight. They will take on Mexico and Puerto Rico across the next five days.

Watch Live: USWNT vs Costa Rica in Olympic qualifying

SAN DIEGO, CA - JANUARY 23:  (L-R) Carli Lloyd #10 of the United States is congratulated by teammate Alex Morgan #13 after a goal against Ireland at Qualcomm Stadium on January 23, 2016 in San Diego, California.  (Photo by Todd Warshaw/Getty Images)
Getty Images
Leave a comment

The United States women are set to begin Group A play in Olympic qualification, taking on 36th ranked Costa Rica at Toyota Stadium in Frisco, Texas at 8:30 a.m. ET.

The game takes place after a 17-day camp at the national training camp in Carson, California.

[ WATCH LIVE: USWNT vs Costa Rica live online on NBC Sports Live Extra ]

Other teams in the group include Mexico and Puerto Rico. The Mexicans dominated Puerto Rico 6-0 in the first game.

LINEUP

United States: Solo; Krieger, Johnston, Sauerbrunn, Klingenberg; Brian, Horan, Dunn, Lloyd, Heath; Morgan.

Columbus, NYCFC release new kits to mixed results

NYCFC
New York City FC
Leave a comment

Two Major League Soccer clubs have put their kits out there for the 2016 season. They’ve received a mediocre welcome at best.

Columbus was the first, and their kit makes a bold statement moving away from the traditional yellow and black that so often adorns their regular shirts. Instead, the kit incorporates the Columbus flag onto it. The release has seen quite a negative reaction on social media.

The kit was unveiled at the Columbus City Hall on Wednesday, featuring the traditional adidas stripes, although instead of the usual placement on the shoulders, the stripes come down the side of the torso. Recently, adidas has the tendency to copy general jersey patterns across its multiple properties, so look for this design with other clubs in the near future.

The negative reaction to the Columbus release isn’t terribly surprising considering fans often enjoy sticking to tradition, and backlash is common when clubs deviate from the norm. As an additional hurdle, the color contrast between red and yellow is somewhat stark, lending to the difficult reception. Add in the bright pastel blue shorts and…yikes.

While the club didn’t describe how they will utilize this kit during the season, it’s likely to be the primary (at least for now) as the club release says the kit portfolio also includes last year’s black kit, which is traditionally the away kit.

NYCFC’s release of their secondary kit was more positive, receiving a mixed response on social media.

As you can see, adidas again copied their general outline with the stripes down the side of the torso. However, the German clothing manufacturer did much better with the general design of these kits than the Columbus ones. I will give a bit of personal opinion here: I absolutely love these kits. The ripple effect accentuates the crest with a near-3D effect, and the colors mesh perfectly which serves to assuage the eye from being overwhelmed by a busy design. If there’s any criticism, it’s that without an outline, the Etihad logo tends to get in the way a bit, but that’s nitpicking. Well done NYCFC. Columbus…I’ll leave that one to you all.

Men In Blazers podcast: Romelu Lukaku Pod Special

Men In Blazers
Leave a comment

Rog and Davo break down Leicester City’s 3 – 1 win at Manchester City, marvel at Spurs going second in the table, and talk about the headlines surrounding the mid-table clash between Chelsea and United.

Listen to the latest pod by clicking play below.

All of the MiB content — pods, videos and stories can be seen here, but to really stay in touch, follow, subscribe, click here:

Subscribe to the podcast OR to update your iTunes subscriptions ]

Click here for the RSS feed ]