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Stamping out stubborn myths of soccer in the United States


About a week ago I shared a conference room with other journalists, cameramen and MLS commissioner Don Garber, who answered questions about the new stadium going up downtown and what it means to the professional game in the States.

In that room I found sad reminders that so many myths and stereotypes remain attached to the game – incorrect assumptions about professional soccer that stubbornly prevail.

Myth No. 1: That soccer still needs to “make it.”

Here’s a question straight from the 1992 journalists handbook: “When will soccer ‘make it?’ ” The thin query usually gets asked by a general news reporter or a newspaper columnist who doesn’t have sufficient depth of knowledge to ask a more pertinent question.

I always think the same thing: I’d like to query the questioner, “When will Thai food ‘make it’ here?’  You know, it’s not as big as Chinese food! It’s got to ‘make it.’ Right?

The reporter would probably say, “Well, it is what it is. What does it matter whether Thai food or Chinese food is bigger?”


It’s certainly fair if we want to discuss market share in the U.S. sports scene, or the competition for marketing dollars or strategies for cracking hard-to-reach consumer demographics, etc. But generally, the game is growing apace and doesn’t need to “make it.”  That’s just kind of silly.

Myth No. 2: The marketing model is still about selling to families

I suppose the soccer world is more insular than I sometimes understand.  People who follow the game understand how the professional game’s marketing strategies shifted so significantly about five years ago. It’s all about 20- and 30-somethings, about creating “real” fans. It’s about making the club matter, establishing a base of supporters who truly care about club, who rejoice at wins and sulk forlornly at setbacks.

It’s hasn’t been about suburban families looking for something to do on a Saturday night for a few years now – not in most markets, anyway.

But I forget that a substantial number of U.S. consumers don’t live in MLS markets – so we’ll need more time to kill off those old school beliefs about the tired marketing models. Because the questions about families and suburbs and pro soccer are still out there.

Myth No. 3: That professional soccer’s success and acceptance of the game at a greater level are inextricably linked.

Two words: they aren’t.

Major League Soccer is the game’s most visible property, so I get this one, that pro soccer is frequently linked to the development of the game at a broader level.

I get it, but that doesn’t make it any less incorrect.

Soccer as a game is what it is. It’s a popular activity, a great sport for kids, a staple of many ethnic communities, a sport with burgeoning awareness at international level, etc.

Now, “professional soccer” still has scads of room to grow – but that’s a different matter altogether. “Soccer” as a sport has ample societal acceptance here. (Who really cares if a few older white guys with a certain media influence still want to bluster about a “boring” game; there were more of them 10 years ago, there will be even fewer of them in 10 years to come. Believe me on this one.)

“Soccer” is not going away in the United States – no matter how fast or slow the game develops at professional level.

I suppose, all things considered, I should be happy that old guard general sports columnists and pretty news anchors don’t still ask if we should widen the doggone goals in order to promote greater American acceptance? I do believe, at very least, that we’ve finally killed off that one.

EFL Cup Tues. preview: Spurs-Reds, plenty of non-PL participants

LONDON, ENGLAND - AUGUST 27:  Dele Alli of Tottenham Hotspur in action during the Premier League match between Tottenham Hotspur and Liverpool at White Hart Lane on August 27, 2016 in London, England.  (Photo by Julian Finney/Getty Images)
Photo by Julian Finney/Getty Images
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Sixteen teams remain in the battle to clinch the Premier League’s first European place of next season’s tournament, and we have some tremendous battles on tap for Tuesday and Wednesday in the EFL Cup (formerly the League Cup).

Today we focus on the 24 hours ahead of us, focusing on Tuesday’s five matches and allowing the Manchester Derby, West Ham-Chelsea, and Southampton-Sunderland to percolate a bit.

[ MORE: Finland’s “Leicester” gets it done ]

That’s not to say we don’t have a pair of giants dueling on Tuesday. Liverpool is three wins away from a return to the final, where the Reds fell in penalties last season. Standing in their way is Tottenham Hotspur, a deep squad which won’t have to worry much about a quick turnaround from Saturday.

That said, the Reds didn’t have to play at all last week, while this will be Spurs third match in a week. Spurs have been to the EFL Cup final thrice since 2008, and one of two teams (Chelsea) to make three finals this decade. Liverpool will start Simon Mignolet between the sticks.

The remaining four EFL Cup matches include at least one team outside the Premier League.

Arsenal will host USMNT midfielder Danny Williams and Reading.

— Hull City is off to Ashton Gate to face Bristol City.

— Newcastle United is leading the Championship, and will get a visit from Preston North End in the first of two matches between the two sides this week.

— Norwich City will pay a visit to Elland Road and Garry Monk‘s Leeds United.

FC Dallas gave injured Mauro Diaz a home champagne shower (video)

FRISCO, TX - APRIL 12:  Mauro Diaz #10 of the FC Dallas controls the ball against the Seattle Sounders FC on April 12, 2014 at Toyota Stadium in Frisco, Texas.  (Photo by Cooper Neill/Getty Images)
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FC Dallas has two jewels of its triple crown all set, having claimed the Lamar Hunt U.S. Open Cup and the Supporters’ Shield.

One of the key reasons the club was able to sustain its pace this season was Mauro Diaz, 25, who shone even as Fabian Castillo shockingly left the club before the stretch run.

[ MORE: MLS Cup predictions ]

A River Plate product, Diaz gave FCD seven goals and 15 assists over 32 appearances before tearing an achilles tendon last week.

Diaz underwent season-ending surgery, but his teammates made sure he was a part of the champagne celebration by heading to his very nice-looking house for an early morning visit.

[ MORE: Pre-playoff power rankings ]


VIDEO: Premier League Player of the Week – Matchday 9

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There was some eye-popping moments in the Premier League this weekend, yet still very little debate who shone brightest.

Stoke City’s Xherdan Shaqiri scored a pair of Goal of the Month competitors in the same day in the Potters’ 2-0 win at Hull City on Monday.

[ MORE: MLS Cup predictions ]

The first was a curling wonder from distance, while the second came from a bit closer as the big-calfed Swiss attacker bamboozled the Hull wall and goalkeeper.

The Potters are up to 16th in the Premier League table with nine points.

Finnish fans celebrate surprise title for IFK Mariehamn

IFK Mariehamm
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HELSINKI (AP) Fans of IFK Mariehamn have gathered in the main square of the remote Finnish town to celebrate their team’s surprise league title.

“I feel very proud,” the club’s managing director, Peter Mattsson, told The Associated Press in a telephone interview on Monday, adding that “thousands” were expected to turn up for the party.

Watched by more than 4,000, Mariehamn clinched the Finnish title on Sunday with a 2-1 home victory over Ilves, from the industrial city of Tampere.

[ MORE: Full MLS Cup bracket ]

Mariehamn held off 11 other teams, including the traditionally strong Helsinki club, HJK, and defending champion SJK from western Finland. It ended three points clear of second-placed HJK for its first league title.

Local media dubbed the team “Leicester” after the surprise English Premier League champions last season.

Mariehamn, which has a population of 11,500, is the capital of the Aland islands off the southwestern Finnish coast