CONCACAF Champions League is important! It is … right?

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Just in case everyone isn’t clear, CONCACAF Champions League is important to Major League Soccer. About as important as properly inflated balls or sufficient supplies of beer in the stadium concession areas from the sound of it.

What MLS commissioner Don Garber told Sporting News in a recent interview:  “We’ve got to try to win that tournament. We’ve got to try to get to the world club championship. That’s got to be a priority.”

And what Real Salt Lake coach Jason Kreis said last Friday, immediately after a Western Conference-shaping win over Vancouver: “I’m ready. I’m ready right now to go home and scout Herediano and do everything we can so that we are very properly prepared. This is a big, big deal to our club, a big, big deal to our fans, and a huge deal to everybody in the locker room.”

So there. That’s one side. Me?

Success in any competition will help at a micro level. That is, it stirs up buzz and adds momentum for individual clubs.

But I must admit that I’m always a little skeptical about how much success in CONCACAF Champions League can assist over larger sweeps, how it would boost MLS in the league’s most pressing areas for growth.

(MORE: Champions League preview from Richard Farley)

Would an MLS club finally getting to the FIFA Club World Cup help boost league pride and prestige? Sure. Would a few more players from lands beyond put MLS on their personal “consider” list. Yeah, a few.

But would it significantly enhance TV ratings (and, subsequently, revenue during the next round of network talks)? Nah.

Would it help D.C. United get a stadium? Highly unlikely. Would it encourage New England ownership to expedite its stadium initiative, or further encourage Chivas USA to develop a brand identity that works? I think we know better.

Would it boost attendance in markets that continue to tread water, like Chivas USA, Columbus, Dallas, Colorado and New England? Only if one of them won it.

Would it help MLS gin up awareness in the dozens of U.S. mid-sized markets where so precious little exists? (Go ask people in Austin or Albuquerque or Atlanta about MLS.)

Would it assist in efforts to improve the refereeing standard here and in Canada, which would boost the overall quality (and appeal) of matches? Nope.

Would it further improve the youth development mechanisms or add money required to further enhance the reserve team elements? Doubtful.

But that’s just me. Plenty of people feel differently. Obviously.

Championship Focus: Bluebirds flying, Villa second-last

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The wild 46-game slate that is the Football League Championship is already howling, with all 24 teams three matches deep into their campaigns toward Premier League promotion (or avoiding relegation to League One).

The three clubs relegated from the Premier League last season all sit within the Top 8 after three match days. Sunderland is unbeaten with a win and two draws, while Hull City is 1-1-1.

[ MORE: Barcelona falls to Real… again ]

Middlesbrough has two wins from three matches, three points behind three sides who’ve started a perfect 3-0.

Wolves and Ipswich Town are two of the three, and Cardiff City leads the way. Owner Vincent Tan has seen his club score six goals without conceding once in defeats of Burton Albion, Aston Villa, and Sheffield United.

Burton is 0-3, while Steve Bruce‘s Villa is just one point better and sits 23rd.

As for individual superlatives, Bristol City’s Bobby Reid has four goals to lead the league while familiar names Lewis Grabban (Sunderland) and Abel Hernandez (Hull City) are among a quartet of players to score thrice.

Meanwhile, PL transfer target Jota of Brentford continues to impress with three assists through three matches. Will he remain in the second tier by the close of the transfer window?

MLS Snapshot: Montreal Impact 3-0 Chicago Fire

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The game in 100 words (or less)Ignacio Piatti is very good at soccer, and Chicago backstop Matt Lampson is going to see him deep into his dreams. Piatti beat Lampson up close on a turnover and then, with Montreal ahead 2-0 off a PK, the Argentine curled a surprise shot from distance around the keeper. Game, set, match, and it wasn’t even halftime. The loss keeps Chicago from using its match-in-hand to catch second place New York City FC, while the three points move Montreal to within two points of the East’s final playoff position.

Three moments that mattered

6′ — Piatti starts the party — Gifted a chance with the keeper by a sloppy missed clearing attempt, the Argentine deftly pops the ball over Fire keeper Matt Lampson.

36′ — Lampson hurts his cause — Chicago’s backstop wasn’t at fault on the opening goal, but he was for the second. After chopping down Matteo Mancosu in the box, Lampson guessed wrong on the striker’s penalty kick and the Fire went down 2-0.

38′ — It’s not your night, Lamps — Pretty sure you can anyone named Lampson, Lamps. Anyway, this time it was one of MLS’ top newcomers who set up Piatti for a goal. “Nacho” has his 12th of the season thanks to Blerim Dzemaili, and my goodness did Piatti do well here.

Man of the Match: Piatti.

Forbes ranks the top supporters in Major League Soccer

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Forbes claims the shared honor will give two Cascadia Cup rivals one less thing to argue about, but we completely disagree.

The celebrated magazine says their metrics show the Portland Timbers and Seattle Sounders tied for the honor of who has the best fans in Major League Soccer.

The post says the determination was made through four factors: attendance, local TV ratings, merchandise sales, and social media followers on Twitter, Facebook, and Instagram.

Attendance was weighted heaviest, which certainly gives Atlanta United hope to go charging up the rankings in the future. For now, the “Five Stripes” are not included in the list.

The Galaxy finish third in the rankings, while the sixth-place New York Red Bulls edge New York City FC by one spot.

For the report and full explanation, head here.

Europa League preview: Everton, Milan, Marseille take next steps

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The UEFA Europa League playoff round takes full flight Thursday, a day after Utrecht struck a blow for the Eredivisie with a 1-0 win over Zenit Saint-Petersburg in a Wednesday first leg.

Premier League participants Everton will be seeking a result at home against Hajduk Split, the third-place team from Croatia’s top flight.

Gylfi Sigurdsson passed his medical at Goodison Park but will not be available for Everton on Thursday.

[ MORE: Barcelona falls to Real… again ]

As for the match, manager Ronald Koeman knows the Thursday matchdays for the UEL will try his club’s endurance and depth. From EvertonFC.com:

“We know English teams have some problems. I think it is more mental than physical because if you play in the Champions League – so Wednesday and Saturday – you have the same amount of days to recover. I try to put out the strongest team to start the game. That will take into account the tactical aspects of each game. That will mean different players start and different options in terms of substitutions.”

Captained by Zoran Nizic and managed by Joan Carrillo, Hajduk has a young star in the making in the form of 19-year-old attacking midfielder Nikola Vlasic, but Everton is heavily favored at home with Hajduk given 12:1 odds by bookmakers.

[ MORE: Barca GM says Coutinho, Dembele “close” ]

Those numbers are a relative sure thing compared to AC Milan’s visitors. Macedonia club Shkendija are a 33:1 underdog for its trip to Italy.

Elsewhere, Slovenian side Domzale is a longshot at home to visiting Marseille.

Speaking of bookmakers, Arsenal won’t enter the competition until the group stage but is considered the favorite to win the UEL by a hair over Milan. Everton, Villarreal, and Athletic Bilbao are level with third-best odds.

UEFA Europa League playoff first legs
Utrecht 1-0 Zenit — Weds.
BATE Borisov vs. Oleksandriya — 1 p.m. ET Thursday
Apollon Limassol vs. Midtjylland — 1 p.m.
Krasnodar vs. Red Star Belgrade — 1 p.m.
Dinamo Zagreb vs. Skenderbeu — 1 p.m.
FH vs. Braga — 1:45 p.m. ET Thursday
PAOK vs. Ostersund — 2 p.m. ET Thursday
Vardar vs. Fenerbahce — 2 p.m.
Plzen vs. AEK Lamaca — 2:15 p.m. ET Thursday
Altach vs. Maccabi Tel-Aviv — 2:30 p.m. ET Thursday
Ludogorets Razgrad vs. Suduva — 2:30 p.m.
Panathinaikos vs. Athletic Bilbao — 2:30 p.m.
Domzale vs. Marseille — 2:45 p.m. ET Thursday
Osijek vs. Austria Wien — 2:45 p.m.
Viitorul vs. Red Bull Salzburg — 2:45 p.m.
Ajax vs. Rosenborg — 2:45 p.m.
Legia Warsaw vs. Sheriff — 2:45 p.m.
AC Milan vs. Shkendija — 2:45 p.m.
Club Brugge vs. AEK — 2:45 p.m.
Partizan vs. Videoton — 3 p.m. ET Thursday
Everton vs. Hajduk Split — 3:05 p.m. ET Thursday
Maritimo vs. Dynamo Kyiv — 3:30 p.m. ET Thursday