Rangers' Little celebrates scoring his third goal against East Stirlingshire during their Scottish Football League division three soccer match in Glasgow

Letters from London: The Most Talked About Team in Britain

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LONDON – “Did you see the attendance,” a man calls to another table at the Sussex Arms, a pub in Westminster. As Gary Neville analyzes the round’s results for Sky Sports, the two tables have started their own weekend review, with the most talked about team in Britain stealing the group’s attentions from the Premier League.

“They’re in the fourth tier,” a middle-aged man tells a group of young men from Manchester. Of course, he’s talking about Glasgow Rangers. “Normally, second and third tier, you get a 200, 300 people. Rangers got 44,000.”

The number was actually larger. Rangers got 49,118 to their Saturday match at Ibrox against East Stirlingshire, the third-highest attended match in Britain (only Arsenal and Newcastle drew more). The weekend’s four other fourth division matches drew a combined 2,402 people, with Elgin City’s 631 the largest non-Rangers crowd.

With such an ardent fanbase, it’s easy to see why Britain remains fascinated with the Glaswegians. The team was a prominent part of Football Focus (BBC’s traditional match day lead in), with Mark Lawrenson and Peter Reid still expressing shock at the circumstances, even though the club’s application to rejoin Scotland’s Premier League was rejected at the beginning of July. Throughout the weekend, most of Britain’s review shows echoed Football Focus’s attentions, Rangers’ first home match since relegation clearly a story to be pushed.

Reid, 56, and Lawrenson, 55, are from a time when Rangers were a huge and significant club. As evidenced by their attendance, they remain huge, but embodying the wane Scottish soccer has experienced in recent years, Rangers are hardly significant. Last season, the club failed to play their way into both Champions and Europa League. In a season of turmoil (entering administration in February), Rangers failed to win any of Scotland’s three trophies for the first time since 2007. Combined with the pitfall in the Scottish league’s prestige, Rangers’ significance outside Scotland may have never bene lower.

All of which makes this weekend’s coverage curious. Among younger soccer fans, you see Rangers’ waning significance (just as one example, the man quoting Rangers’ attendance numbers at Sussex Arms appeared twice the age of his target audience), but on television, nearly every show treated Rangers as if it were a story fit to put on a pedestal just below the Premier League’s opening weekend.

And perhaps it was. After all, the club did draw just under 50,000 people to a fourth-tier Scottish league match. That, independent of Rangers’ financial problems, is huge news. But if Rangers F.C. wasn’t one of the teams involved, 50,000 fans at a Third Division match would have been treated as final segment curiosity, like Ron Burgundy’s waterskiing squirrel in Anchorman. Instead, it was a top of the show issue that drew panel analysis.

When we see coverage like this – disproportionate attention given to a story that was more attractive to a preceding generation of fans – it’s important to know how media works. The people who make the final call on the big stories are usually ones that come from Ried and Lawrenson’s generation. They’ve worked their entire careers to become managing editors and editors in chief, levels they’ve reached because they’ve been successful at their jobs. That success was garnered by their coverage of big stories, and while those editors (in Britain) were coming up, Rangers would have been a big story. Once you’re on top of the pile, you’ve developed habits, routines, instincts, all of which lead to Rangers continuing to get headline coverage even though the person who’ll eventually take your seat is already focusing on other, more relevant stories.

In the United States, we see this with the Kentucky Derby. Do you see today’s major media consumers (the 18-35 demographic) consumed with horse racing? Neither do I. Same goes for golf, tennis, and to a certain extent, baseball. The people who are coming into their money now (the people who advertisers want to cultivate) still love their football and basketball, but they also love Mixed Martial Arts and soccer. If your major sports network doesn’t cover those, in 10 years, it’s not going to be covering anything.

Rangers coverage is a product of that cycle. In media, people spend their entire careers working to get the big chair only to find a cold water irony once they recede into its leather: Their knowledge is already outdated. The first thing most successful people in sports media must do is change.

But old habits die hard, which is why the Kentucky Derby is still huge in the States, baseball is still insecurely touted as the national pastime, and Rangers F.C. got disproportionate media coverage in Britain this weekend.

Which, for three days, has made them the most talked about team in Britain.

“Normal one” Klopp dazzles on Liverpool unveiling

Jurgen Klopp at Anfield is unveiled as the new manager of Liverpool FC during a press conference at Anfield on October 9, 2015 in Liverpool, England.
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LIVERPOOL – Jurgen Klopp strode into the room with the confidence of a man who believes he can turn this great club into something special again.

[ MORE: Klopp’s arrival announced ]

The German coach, 48, was unveiled as Liverpool’s new manager at a packed out “Reds Lounge” deep in the Centenary Stand at Anfield on Friday, as the former Borussia Dortmund coach signed a three-year deal reportedly making him the richest manager in Liverpool’s illustrious history with a salary of over $10 million per season.

His appointment is more than just a soccer-related decision. It’s about uniting everyone at the club and Klopp’s arrival is key to slotting everything together. The German manager is under no illusion as to how difficult this job will be, but is relishing the challenge.

“I am back in the race, it is the biggest honor I can imagine to be here,” Klopp said. “One of the biggest clubs in the world. I will try to help in a situation that is not as difficult as people in this room feel. It is a good moment here and I feel proud. The intensity of the football, of how the people live football in Liverpool, all Liverpool fans around the world. It is not a usual club, it is a special club. I had two very, very special clubs with Mainz and Dortmund. It is the perfect next step for me to be here and try and help.”

[ MORE: Klopp’s 10 best quotes ]

Holding court for almost half an hour with over 100 members of the British, German and worldwide media, Klopp was asked by a journalist if he could perhaps compare himself to Jose Mourinho, who announced himself as “The Special One” when he arrived in English soccer. Klopp paused and then delivered the following.

“I don’t want to describe myself. Does anyone in this room think I can do wonders? No. I am a normal guy. I come from Black Forest. I am the normal one maybe,” Klopp said. “I was a very average player, became a manager in Germany at a special club, Mainz, then I had a great opportunity to take Dortmund, a special club for seven years. For both parties it was best to leave and now I am here. I hope to enjoy my work. All the people tell me about the British press so it is up to you to show me they are all liars.”

Cue roars of laughter from the media, as Klopp’s first box office moment in England had arrived.

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Not since 2004, when Rafael Benitez arrived from La Liga champions Valencia to lead Liverpool to UEFA Champions League glory in 2006, has the arrival of a Liverpool manager been as heralded as Herr Klopp’s. The German realizes the pressure on his shoulders after 25 years without a league title for, but has called for a new era.

“Twenty-five years ago [since the last league title] is a long time,” Klopp said. “History is only the base for us, [we shouldn’t] keep the history in our backpack all day. I want to see the first step next week and not always compare with other times. This is a great club with big potential. Everything is there. Let’s try to start a new way. Everything is different – I don’t know it all but I’m a pretty good listener.”

Even though he says he doesn’t know it all, Klopp did say that he hopes to deliver the title in the next four years at Anfield.

“When I left Dortmund, my last sentence was it was not so important what people think when you come in, it is more important what they think what you leave. Please give us time to work on it. If we want, this could be a really special day,” Klopp said. “We could start in a very difficult league but in a special Liverpool way we can be successful. We can’t wait for it, I don’t want to say we can wait 20 years. If we sit here in four years, I think we win one title. I’m pretty sure. If not the next one, maybe in Switzerland.”

Cue laughter again, as Klopp impressed with his forthright nature and ability to bring humor to what was a hugely important moment as he announced himself to the world as Liverpool’s manager for the first time. In his seven years at Dortmund, Klopp took a beleaguered powerhouse of German soccer to new levels. He won back-to-back Bundesliga titles. He reached a Champions League final. He worked miracles on a shoe-string budget compared to Dortmund’s illustrious neighbors at home and abroad.

Plus, perhaps most importantly, he became a man of the people, a coach who helped bring the fans closer to the club. Dortmund’s famous Westfalenstadion was full to the brim for every home game. Much of that was also to due to the style of play Klopp instrumented, with the two-time German manager of the year admitting he likes “heavy metal” and believes his team play in such a manner compared to the “silent song” and “orchestra” of an Arsenal or a Barcelona who prefer to stroke the ball around.

“I am not here to today to speak too much about our football. First I want to talk to my team about the football. Everyone knows me, I don’t change in four months,” Klopp said. “It is emotion inside, it is speed, it is transition game so you will see this. All the things make football interesting for me, I want to see on the pitch. We have to see how much time we need. In this time we have to win, to make points, that is true but it is not the day to promise a style of football.”

[ VIDEO: Premier League highlights

Klopp stepped away from Dortmund in the summer. He left on his own terms and was revered by fans, players and officials at the German club. It has always been expected he would go on to bigger things. The truth is, had there been a vacancy at a big club across Europe over the past three months, at Chelsea, Real Madrid, Barcelona or either of the Manchester clubs, Klopp would have been one of the first names on the list. Liverpool landing him is a coup and the euphoria of fans upon his arrival on Merseyside is palpable. Excitement levels are on the rise with a $165 million redevelopment of the Main Stand underway to help take Liverpool into a new era with more fans, revenue and a charismatic manager leading the way.

In the crowded press conference we asked Klopp if he can compare the situation he found himself in at Dortmund, to the job he has on his hands at Liverpool.

“We did in Dortmund what we had to do, to improve the players, to work for a common idea of play. That is what we did and its the same thing we want to do here. They are not the same players of course,” Klopp told NBC Sports ProSocerTalk. “These players from Liverpool are better, more experienced in some ways and younger in other cases. Everything is okay, I am here. I am not here only because LFC was calling. I believe in the potential of this team. Four or five strikers you can work with when they are not injured, midfielders is really good, defenders experienced and very young, goalkeeper is really good. Everything is there.

“Now we have to work. The problem in football is that you can be as good as you want but you always have to play against other teams. You have no influence on how good they are before the game. But in the game, if they are better, you have to bring them to your level. On your level you can kill every team. If they are not so good, you have to win. That is football.”

Liverpool’s much-maligned American owners, the Fenway Sports Group (FGS), have finally got their marquee manager as they approach their fifth anniversary at the club on Oct. 15, 2015. The decision to fire Brendan Rodgers last Sunday seemed inevitable, as they gambled on a young manager who was unproven at the elite level and failed to deliver trophies but came agonizingly close to winning the Premier League title in the 2013-14 season. Now, they have a man who can help transform their talented, yet drastically under-performing squad which was assembled by Rodgers and Liverpool’s much talked about transfer committee, into contenders for at least a top four spot going forward.

That transfer committee which many blamed for the demise of Rodgers is not an issue, as some had anticipated, for Klopp.

“This is a really crazy discussion because it was not a problem for (even) 10 seconds,” Klopp said. “We talked about it before. It’s enough for me to have the first and last word. We only want to discuss about very good players and discussing on the highest level and I hope that’s what we do. I’m not a genius, I don’t know more than the rest of the world. I need these people.”

Klopp’s first media appearance on UK soil as Liverpool’s boss ticked all the boxes fans could hope for, as the “Normal One” showed signs he is capable of being far from a normal personality, or manager, in the Premier League.

“Overweight” Costa comes to Mourinho’s defense

Diego Costa, Chelsea FC
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Diego Costa says he and his Chelsea teammates are to blame for Chelsea’s horrid start to the 2015-16 Premier League season.

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Speaking Thursday, during a bit of downtime over the current international break (Costa was left out of Vicente del Bosque’s squad for Spain’s final two EURO 2016 qualifiers this week), Costa placed the majority of blame at the feet of the entire team, but went on to most harshly critique himself for coming into the season unfocused and “overweight.”

Costa, on his lack of fitness and form to begin the season — quotes from the Guardian:

“We know we’re not in the form we were supposed to be at the beginning of the season. We need to blame the players because we came back from holiday very confident, thinking we could go back into how it was last season, and then realized the team was already in a bad situation.

“I’m going to be very honest: maybe a few weeks ago, five or six weeks ago, I was not on top of my game. At least physically. We talk within the players and we know that, maybe at the beginning, we were not 100 percent as we were supposed to be when we got here. I got injured at the end of last season and then I went on holiday. Maybe I got out of my diet and, when I came back, I was not the way I was supposed to be. I was a little bit overweight. That affected my game. You can be selfish and blame it on the manager but I’m not going to do that. I’m responsible 100%, and so are the other guys.

Given that Chelsea manager Jose Mourinho said on Thursday he doesn’t quite know what’s wrong with the defending Premier League champions, hearing someone — anyone — speak up and explain the club’s worst start to a season in 37 years will surely be a welcome sound to any Blues supporter’s ears.

[ MORE: Liverpool appoint Klopp as manager | Allardyce to Sunderland? ]

Costa, who is eligible to return from suspension next weekend when Aston Villa visit Stamford Bridge, has scored just one goal in league play this season (six appearances) after scoring 20 in 26 games last season.