Letters from London: The Most Talked About Team in Britain

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LONDON – “Did you see the attendance,” a man calls to another table at the Sussex Arms, a pub in Westminster. As Gary Neville analyzes the round’s results for Sky Sports, the two tables have started their own weekend review, with the most talked about team in Britain stealing the group’s attentions from the Premier League.

“They’re in the fourth tier,” a middle-aged man tells a group of young men from Manchester. Of course, he’s talking about Glasgow Rangers. “Normally, second and third tier, you get a 200, 300 people. Rangers got 44,000.”

The number was actually larger. Rangers got 49,118 to their Saturday match at Ibrox against East Stirlingshire, the third-highest attended match in Britain (only Arsenal and Newcastle drew more). The weekend’s four other fourth division matches drew a combined 2,402 people, with Elgin City’s 631 the largest non-Rangers crowd.

With such an ardent fanbase, it’s easy to see why Britain remains fascinated with the Glaswegians. The team was a prominent part of Football Focus (BBC’s traditional match day lead in), with Mark Lawrenson and Peter Reid still expressing shock at the circumstances, even though the club’s application to rejoin Scotland’s Premier League was rejected at the beginning of July. Throughout the weekend, most of Britain’s review shows echoed Football Focus’s attentions, Rangers’ first home match since relegation clearly a story to be pushed.

Reid, 56, and Lawrenson, 55, are from a time when Rangers were a huge and significant club. As evidenced by their attendance, they remain huge, but embodying the wane Scottish soccer has experienced in recent years, Rangers are hardly significant. Last season, the club failed to play their way into both Champions and Europa League. In a season of turmoil (entering administration in February), Rangers failed to win any of Scotland’s three trophies for the first time since 2007. Combined with the pitfall in the Scottish league’s prestige, Rangers’ significance outside Scotland may have never bene lower.

All of which makes this weekend’s coverage curious. Among younger soccer fans, you see Rangers’ waning significance (just as one example, the man quoting Rangers’ attendance numbers at Sussex Arms appeared twice the age of his target audience), but on television, nearly every show treated Rangers as if it were a story fit to put on a pedestal just below the Premier League’s opening weekend.

And perhaps it was. After all, the club did draw just under 50,000 people to a fourth-tier Scottish league match. That, independent of Rangers’ financial problems, is huge news. But if Rangers F.C. wasn’t one of the teams involved, 50,000 fans at a Third Division match would have been treated as final segment curiosity, like Ron Burgundy’s waterskiing squirrel in Anchorman. Instead, it was a top of the show issue that drew panel analysis.

When we see coverage like this – disproportionate attention given to a story that was more attractive to a preceding generation of fans – it’s important to know how media works. The people who make the final call on the big stories are usually ones that come from Ried and Lawrenson’s generation. They’ve worked their entire careers to become managing editors and editors in chief, levels they’ve reached because they’ve been successful at their jobs. That success was garnered by their coverage of big stories, and while those editors (in Britain) were coming up, Rangers would have been a big story. Once you’re on top of the pile, you’ve developed habits, routines, instincts, all of which lead to Rangers continuing to get headline coverage even though the person who’ll eventually take your seat is already focusing on other, more relevant stories.

In the United States, we see this with the Kentucky Derby. Do you see today’s major media consumers (the 18-35 demographic) consumed with horse racing? Neither do I. Same goes for golf, tennis, and to a certain extent, baseball. The people who are coming into their money now (the people who advertisers want to cultivate) still love their football and basketball, but they also love Mixed Martial Arts and soccer. If your major sports network doesn’t cover those, in 10 years, it’s not going to be covering anything.

Rangers coverage is a product of that cycle. In media, people spend their entire careers working to get the big chair only to find a cold water irony once they recede into its leather: Their knowledge is already outdated. The first thing most successful people in sports media must do is change.

But old habits die hard, which is why the Kentucky Derby is still huge in the States, baseball is still insecurely touted as the national pastime, and Rangers F.C. got disproportionate media coverage in Britain this weekend.

Which, for three days, has made them the most talked about team in Britain.

Hopeful Newcastle buyer Staveley: Offer still on the table

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Newcastle United owner Mike Ashley is probably happy that his for-sale club is away this weekend, even though his side’s up against Manchester City.

[ MORE: Top PL storylines — Week 24  ]

That’s because hopeful buyer Amanda Staveley has responded to claims that her hopeful takeover of the team won’t be happening any time soon.

Talks had stalled, said Tuesday reports, much to the chagrin of an #AshleyOut brigade that at times can make Arsenal’s #WengerOut brigade look like a yard full of happy puppies.

A “source” had said, “Attempts to reach a deal have proved to be exhaustive, frustrating and a complete waste of time,” but Staveley shot back on Thursday to reignite the fire. From the BBC, taken from The Times:

“Our bid remains on the table. This is an investment, but it has to be a long-term investment. Newcastle would be run as a business, but we want it to be a successful, thriving business that is an absolutely integral part of the city.”

She also said that popular manager Rafa Benitez is integral to her interest in the team, and that fact combined with her insistence that an offer remains on the table will have many Newcastle fans seething with current ownership (and there have been protests for years). It’s Ashley’s move now.

2018 MLS Mock Draft: LAFC, Galaxy hold the keys

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Major League Soccer’s latest batch of hopeful rookies learn the next steps of their professional careers beginning Friday with the first two rounds of the MLS SuperDraft.

There are several intriguing prospects, including accomplished Stanford center back Tomas Hilliard-Arce and dangerous Michigan winger Francis Atuahene.

[ FOLLOW: All of PST’s MLS coverage ]

An MLS mock draft is always tricky given the wildly varying opinions on players from the college game. This year, it’s even trickier as clubs without picks and some with multiple first round picks may be looking to move up and down even more than the norm.

Here’s how we think the draft could play out:

  1. LAFC – Tomas Hilliard-Arce, CB, Stanford
  2. LA Galaxy – Jon Bakero, FW, Wake Forest
  3. DC United – Francis Atuahene, FW, Michigan
  4. Montreal – Joao Moutinho, LB, Akron
  5. Minnesota – Wyatt Omsberg, CB, Dartmouth
  6. Orlando City – Ema Twumasi, FW, Wake Forest
  7. Montreal – Chris Mueller, FW, Wisconsin
  8. New England – Mo Adams, MF, Syracuse
  9. New England – Chris Lema, MF, Georgetown
  10. Real Salt Lake – Justin Fiddes, LB, Washington
  11. FC Dallas – Marcelo Acuna, FW, Virginia Tech
  12. San Jose – Brandon Bye, RB, Western Michigan
  13. Sporting KC – Ed Opoku, FW, Virginia
  14. Atlanta – Alex Roldan, MF, Seattle
  15. Chicago – Mason Toye, FW, Indiana
  16. New York Red Bulls – Alan Winn, MF, North Carolina
  17. Vancouver – Tristan Blackmon, RB, Pacific
  18. Sporting KC – Jon Gallagher, FW, Notre Dame
  19. New York City FC – Daniel Musovski, FW, UNLV
  20. Houston – Mo Thiaw, FW, Louisville
  21. Columbus – Brian White, FW, Duke
  22. Seattle – Tim Kubel, MF, Louisville
  23. Toronto FC – Oliver Shannon, MF, Clemson

There are a few players to keep an eye on for the later rounds that I won’t project for the first round due almost exclusively to first person bias (Some I’ve seen play in college, others at other levels). Afonso Pinheiro from Albany produced like crazy until this season, and Bowling Green defender Alexis Souahy has a skill set that could really transmit to the MLS level.

Mac Steeves (Providence) is a prototypical big body scorer, while Evansville’s heady Ian McGrath has a flair for the absurd and can play almost every position up the center of the pitch. Charleston’s Thomas Vancaeyezeele was a D-2 monster and is probably worth a shot earlier than people suspect.

Roma-Chelsea reports could see Dzeko, Batshuayi… and Sturridge on the move

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Here’s a wild rumor out of Italy, as Gianluca Di Marzio has UEFA Champions League Round of 16 sides Chelsea and Roma working out a big transfer.

[ MORE: PST chats with Dzeko in July ]

Again, before we lay it out, we know that both clubs would not be able to use Cup-tied players in the UCL and that gives the rumor its unrealistic bent.

Chelsea reportedly is willing to send $62 million and striker Michy Batshuayi on loan to Roma in exchange for Edin Dzeko and Emerson Palmeiri. Reports say Roma is holding out for another $20 million, potentially add-ons.

Dzeko isn’t producing at his otherworldly rate of last season, but is far and away i Lupi’s leading scorer and bagged a brace against Chelsea in the UCL. And Batshuayi scored in Chelsea’s first two matches of the tournament.

There is something to the rumor, at least in terms of Emerson. The London Evening Standard quotes the player’s agent as saying talks are ongoing and the move is a “dream” one for Emerson, who is behind Aleksandar Kolarov on the left back depth chart since returning from injury.

Roma would need a UCL-eligible center forward, as Czech youngster Patrik Schick has been unable to find his scoring boots since a summer move from Sampdoria. Football Italia says, sensationally, that Roma would use some of the money to pry Daniel Sturridge from Liverpool.

Maybe the Emerson move goes through, but the striker swap feels like a headscratcher for Dzeko and Chelsea.

Pardew the latest to scratch head at transfer fees

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West Bromwich Albion manager Alan Pardew is the latest to find himself baffled at the prices on the transfer market.

To be fair to the Englishman, 56, it doesn’t sound like he’s raving in ‘old man yelling at the sky’ fashion. Rather he thinks the numbers are hard for fans to gauge and perhaps it’s causing a disconnect.

[ VIDEO: Premier League highlights ]

And for him, at least, it’s a challenge to sort out whether the prices he’s being quoted are reasonable relative to the market. That makes sense, considering that as Newcastle boss in 2012 he sold Fraser Forster to Celtic for about $3 million and PSG bought Yohan Cabaye — then 28 — from him for $26 million.

Both fees would be a little different right now, we think (from the BBC).

“It’s difficult with the prices now to gauge what’s good value,” Pardew said. “We live in a hyper-inflated world because of the TV money received by the football clubs. Therefore, transfers and wages are going way out of kilter with real life. I think we’re all losing the plot with the figures. It’s just becoming, ‘Oh okay,’ and not even reacting to things any more.”

Now, to play devil’s advocate, if Pardew is actually just old man yelling at the sky, he’d better get out of the manager’s box. The fees aren’t changing for top clubs, which is why Jonny Evans is at risk from a Man City bid but not Newcastle United or Crystal Palace. And the TV money he talks about is going to allow clubs like WBA to hold onto players by offering better wages if they choose that route.

But it’s a fair sentiment regarding how to gauge these numbers. While it’s usually a bit laughable when fans and writers estimate whether clubs have paid too much or sold for too little, managers and administrators risk looking foolish if they agree too low or too high a fee relative to other teams.