Letters from London: The Most Talked About Team in Britain

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LONDON – “Did you see the attendance,” a man calls to another table at the Sussex Arms, a pub in Westminster. As Gary Neville analyzes the round’s results for Sky Sports, the two tables have started their own weekend review, with the most talked about team in Britain stealing the group’s attentions from the Premier League.

“They’re in the fourth tier,” a middle-aged man tells a group of young men from Manchester. Of course, he’s talking about Glasgow Rangers. “Normally, second and third tier, you get a 200, 300 people. Rangers got 44,000.”

The number was actually larger. Rangers got 49,118 to their Saturday match at Ibrox against East Stirlingshire, the third-highest attended match in Britain (only Arsenal and Newcastle drew more). The weekend’s four other fourth division matches drew a combined 2,402 people, with Elgin City’s 631 the largest non-Rangers crowd.

With such an ardent fanbase, it’s easy to see why Britain remains fascinated with the Glaswegians. The team was a prominent part of Football Focus (BBC’s traditional match day lead in), with Mark Lawrenson and Peter Reid still expressing shock at the circumstances, even though the club’s application to rejoin Scotland’s Premier League was rejected at the beginning of July. Throughout the weekend, most of Britain’s review shows echoed Football Focus’s attentions, Rangers’ first home match since relegation clearly a story to be pushed.

Reid, 56, and Lawrenson, 55, are from a time when Rangers were a huge and significant club. As evidenced by their attendance, they remain huge, but embodying the wane Scottish soccer has experienced in recent years, Rangers are hardly significant. Last season, the club failed to play their way into both Champions and Europa League. In a season of turmoil (entering administration in February), Rangers failed to win any of Scotland’s three trophies for the first time since 2007. Combined with the pitfall in the Scottish league’s prestige, Rangers’ significance outside Scotland may have never bene lower.

All of which makes this weekend’s coverage curious. Among younger soccer fans, you see Rangers’ waning significance (just as one example, the man quoting Rangers’ attendance numbers at Sussex Arms appeared twice the age of his target audience), but on television, nearly every show treated Rangers as if it were a story fit to put on a pedestal just below the Premier League’s opening weekend.

And perhaps it was. After all, the club did draw just under 50,000 people to a fourth-tier Scottish league match. That, independent of Rangers’ financial problems, is huge news. But if Rangers F.C. wasn’t one of the teams involved, 50,000 fans at a Third Division match would have been treated as final segment curiosity, like Ron Burgundy’s waterskiing squirrel in Anchorman. Instead, it was a top of the show issue that drew panel analysis.

When we see coverage like this – disproportionate attention given to a story that was more attractive to a preceding generation of fans – it’s important to know how media works. The people who make the final call on the big stories are usually ones that come from Ried and Lawrenson’s generation. They’ve worked their entire careers to become managing editors and editors in chief, levels they’ve reached because they’ve been successful at their jobs. That success was garnered by their coverage of big stories, and while those editors (in Britain) were coming up, Rangers would have been a big story. Once you’re on top of the pile, you’ve developed habits, routines, instincts, all of which lead to Rangers continuing to get headline coverage even though the person who’ll eventually take your seat is already focusing on other, more relevant stories.

In the United States, we see this with the Kentucky Derby. Do you see today’s major media consumers (the 18-35 demographic) consumed with horse racing? Neither do I. Same goes for golf, tennis, and to a certain extent, baseball. The people who are coming into their money now (the people who advertisers want to cultivate) still love their football and basketball, but they also love Mixed Martial Arts and soccer. If your major sports network doesn’t cover those, in 10 years, it’s not going to be covering anything.

Rangers coverage is a product of that cycle. In media, people spend their entire careers working to get the big chair only to find a cold water irony once they recede into its leather: Their knowledge is already outdated. The first thing most successful people in sports media must do is change.

But old habits die hard, which is why the Kentucky Derby is still huge in the States, baseball is still insecurely touted as the national pastime, and Rangers F.C. got disproportionate media coverage in Britain this weekend.

Which, for three days, has made them the most talked about team in Britain.

Report: Chelsea planning Hazard, Courtois pay raises

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Eden Hazard has returned to his old self under Antonio Conte this season, and now Chelsea is hoping to lock down their star attacker.

[ MORE: Lukaku says decision has been made on Everton future ]

According to the Mirror, the Premier League leaders are planning on offering up a pay raise to Hazard, who has 11 league goals this season for the Blues.

Hazard signed a nearly $250,000 per week deal two seasons ago, but the Belgium international will likely rake in significantly more under the reported deal as Chelsea hopes to keep the 26-year-old away from Spanish giants Real Madrid and others.

The Mirror is also reporting that goalkeeper and Hazard’s Belgian teammate Thibaut Courtois is likely to be handed a raise is salary as well.

The shot-stopper is set be handed a deal roughly in the range of what Hazard is currently making after allowing just 21 goals in 28 PL matches this season.

Ballack acknowledges difficult decision ahead for John Terry

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For the better part of 19 years John Terry has been a staple of Chelsea’s backline.

[ WATCH: Zaha nets first international goal for Ivory Coast ]

With his future at Stamford Bridge becoming more and more in doubt though, it appears it’s time for the 36-year-old to move on from his longtime club, and that’s a decision that another former Chelsea player doesn’t envy.

[ MORE: Everton’s Coleman breaks leg on Ireland duty ]

Ex-Blues midfielder Michael Ballack knows that Terry has options, whether it be in Major League Soccer, the Chinese Super League or even with another Premier League club, but the German says it’s difficult because of what the centerback has meant to Chelsea.

“He is a player with that history and charisma,” Ballack, who spent four years with Chelsea during his playing days, told Sky Sports. “He’s such a Chelsea boy and they love him there.

“I know what it means if your career comes to an end and you’re getting older. You don’t know whether you extend your contract, play for another club or go abroad to America.

“I’m sure he has some options but if you think long-term, you have to feel comfortable with the decision.

For the first time in years, Terry has failed to establish himself as a first-team regular largely due to Antonio Conte‘s three-back system. The 36-year-old has appeared in just five PL matches this campaign, while making 10 appearances overall for the Blues, who currently sit atop England’s top flight and are in position to go for the double with the FA Cup semifinals lurking.

Terry himself has acknowledged that his career is nearing its end, but knowing the competitive drive that has made the Englishman great throughout his almost 20-year career, it’s hard to imagine that he’ll just give up his playing days without a fight.

Gabriel Jesus confident he’ll return for Man City this season

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Gabriel Jesus bursted onto the Manchester City scene upon arrival, but an injury back in February has left the talented Brazilian sidelined ever since.

[ MORE: Everton loses Coleman to leg break on Ireland duty ]

The lively attacker suffered a broken metatarsal last month against Bournemouth, which required surgery, but the 19-year-old remains confident that he’ll be able to feature again this season for the Citizens.

“I don’t know, I have no return prediction,” Jesus told SporTV. “But I hope I can still play some games this season.”

Initial thoughts were that Jesus would miss around three months, all but ending his first Premier League season. Now, Jesus is hoping that he’ll be able to pick up where he left off prior to the devastating injury.

“It’s good,” Jesus said on his road to recovery. “Thank God, the effort, not just mine, but from all the physiotherapists in Manchester, doctors and everyone. It was not easy for me.

“It’s my first injury. Not muscle injury, but it’s the first time something happens that leaves me out of games. So it was not easy.

“But I saw that, of course, no one wants this to happen, but it could be worse. So we operated soon, I decided to operate and give it time.”

In just his first four matches with Pep Guardiola‘s side, the young Brazilian netted three goals and even dethroned Sergio Aguero in the starting lineup.

CONCACAF chief Montagliani seeks World Cup entry for all co-hosts

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A joint-bid for the 2026 FIFA World Cup is looking more and more possible, and CONCACAF chief Victor Montagliani believes that if that does happen then all co-hosts should be granted a spot in the tournament.

[ MORE: Making sense of USMNT’s emphatic win over Honduras ]

With FIFA president Gianni Infantino looking to finalize World Cup expansion plans from 32 to 48 teams over the coming weeks, it seems as though Montagliani’s hopes could become a reality for CONCACAF and other regions planning on creating multi-nation bids.

“I don’t think we should be dictating how a confederation allocates their slots from a hosting standpoint. That’s up to them,” Montagliani said.

FIFA will conduct its next meeting on Thursday when Infantino and all six confederation presidents meet in Zurich, Switzerland to decide on World Cup expansion, which Infantino has been adamant about since taking the reigns of soccer’s governing body.

2026 could play an important role for the United States, as it is seen as a critical piece in a joint-bid with Mexico and Canada to host the World Cup.

Additionally, Montagliani has hopes of making a combined Copa America with North and South America a permanent fixture after recently holding discussions with South America’s FIFA vice president Alejandro Dominguez.

[ MORE: Player ratings from Friday night’s massive USMNT victory ]

However, one area that would be left uncertain is the future of the CONCACAF Gold Cup, which is currently held every two years.

“If that is the case and we get that done, then we have to have a serious look — is it really tenable to have a Gold Cup?” said Montagliani, whose FIFA stakeholders panel faces tough talks on adding and subtracting dates when clubs must release players on international dates.

“Do we really need it [the Gold Cup]?” he suggested. “Is it just clogging the calendar for the players?”