Rangers' Little celebrates scoring his third goal against East Stirlingshire during their Scottish Football League division three soccer match in Glasgow

Letters from London: The Most Talked About Team in Britain

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LONDON – “Did you see the attendance,” a man calls to another table at the Sussex Arms, a pub in Westminster. As Gary Neville analyzes the round’s results for Sky Sports, the two tables have started their own weekend review, with the most talked about team in Britain stealing the group’s attentions from the Premier League.

“They’re in the fourth tier,” a middle-aged man tells a group of young men from Manchester. Of course, he’s talking about Glasgow Rangers. “Normally, second and third tier, you get a 200, 300 people. Rangers got 44,000.”

The number was actually larger. Rangers got 49,118 to their Saturday match at Ibrox against East Stirlingshire, the third-highest attended match in Britain (only Arsenal and Newcastle drew more). The weekend’s four other fourth division matches drew a combined 2,402 people, with Elgin City’s 631 the largest non-Rangers crowd.

With such an ardent fanbase, it’s easy to see why Britain remains fascinated with the Glaswegians. The team was a prominent part of Football Focus (BBC’s traditional match day lead in), with Mark Lawrenson and Peter Reid still expressing shock at the circumstances, even though the club’s application to rejoin Scotland’s Premier League was rejected at the beginning of July. Throughout the weekend, most of Britain’s review shows echoed Football Focus’s attentions, Rangers’ first home match since relegation clearly a story to be pushed.

Reid, 56, and Lawrenson, 55, are from a time when Rangers were a huge and significant club. As evidenced by their attendance, they remain huge, but embodying the wane Scottish soccer has experienced in recent years, Rangers are hardly significant. Last season, the club failed to play their way into both Champions and Europa League. In a season of turmoil (entering administration in February), Rangers failed to win any of Scotland’s three trophies for the first time since 2007. Combined with the pitfall in the Scottish league’s prestige, Rangers’ significance outside Scotland may have never bene lower.

All of which makes this weekend’s coverage curious. Among younger soccer fans, you see Rangers’ waning significance (just as one example, the man quoting Rangers’ attendance numbers at Sussex Arms appeared twice the age of his target audience), but on television, nearly every show treated Rangers as if it were a story fit to put on a pedestal just below the Premier League’s opening weekend.

And perhaps it was. After all, the club did draw just under 50,000 people to a fourth-tier Scottish league match. That, independent of Rangers’ financial problems, is huge news. But if Rangers F.C. wasn’t one of the teams involved, 50,000 fans at a Third Division match would have been treated as final segment curiosity, like Ron Burgundy’s waterskiing squirrel in Anchorman. Instead, it was a top of the show issue that drew panel analysis.

When we see coverage like this – disproportionate attention given to a story that was more attractive to a preceding generation of fans – it’s important to know how media works. The people who make the final call on the big stories are usually ones that come from Ried and Lawrenson’s generation. They’ve worked their entire careers to become managing editors and editors in chief, levels they’ve reached because they’ve been successful at their jobs. That success was garnered by their coverage of big stories, and while those editors (in Britain) were coming up, Rangers would have been a big story. Once you’re on top of the pile, you’ve developed habits, routines, instincts, all of which lead to Rangers continuing to get headline coverage even though the person who’ll eventually take your seat is already focusing on other, more relevant stories.

In the United States, we see this with the Kentucky Derby. Do you see today’s major media consumers (the 18-35 demographic) consumed with horse racing? Neither do I. Same goes for golf, tennis, and to a certain extent, baseball. The people who are coming into their money now (the people who advertisers want to cultivate) still love their football and basketball, but they also love Mixed Martial Arts and soccer. If your major sports network doesn’t cover those, in 10 years, it’s not going to be covering anything.

Rangers coverage is a product of that cycle. In media, people spend their entire careers working to get the big chair only to find a cold water irony once they recede into its leather: Their knowledge is already outdated. The first thing most successful people in sports media must do is change.

But old habits die hard, which is why the Kentucky Derby is still huge in the States, baseball is still insecurely touted as the national pastime, and Rangers F.C. got disproportionate media coverage in Britain this weekend.

Which, for three days, has made them the most talked about team in Britain.

PHOTOS: Chelsea submit stunning 60,000 stadium plans

LONDON, ENGLAND - JULY 26:  An aerial view of Stamford Bridge home of Chelsea Football Club on July 26, 2011 in London, England.  (Photo by Tom Shaw/Getty Images)
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Chelsea announced on Tuesday that they have submitted plans to upgrade their existing Stadium Bridge to hold over 60,000.

[ MORE: City valued at $3 billion

The Blues will have to play away from their home for up to three seasons while the current stadium is upgraded, with most of the existing structure being demolished and revamped as Russian owner Roman Abramovich will finance the new stadium which could cost over $750 million.

[ MORE: Costa’s time up at Chelsea? ]

Via the club website, Chelsea issued the following message to fans and their neighbors in West London, as anybody who has ever visited the Bridge will tell you that it’s squeezed into a tight 12-acre site banked by housing, two train lines, a cemetery and more.

A planning application for a new stadium at Stamford Bridge with an expanded seating capacity has been submitted. This follows a successful consultation process during which we received very helpful feedback. This application will now be examined by the London Borough of Hammersmith and Fulham.

The main details of the application are:

– Stadium seating capacity to expand from 41,600 to 60,000 spectators

– An outstanding view of the stadium from every seat

– An arena designed to create an exciting atmosphere

– Direct access to and from Fulham Broadway Station, making travel more efficient

– Stadium facilities improved for every area

The planning process will last beyond the end of the season; if the application is granted planning permission there will still be a lot of work to do before redevelopment can start, including obtaining various other consents. We will inform you of progress through this process.

This will not be an easy project to get over the line but looking at the stunning photos below, if Chelsea can get this through the planning stage and put a shovel in the ground sometime soon, then their ability to attract almost 20,000 extra fans to home games will see them able to compete and surpass Europe’s big boys financially.

After searching for numerous other sites in London to build a new stadium, Chelsea have instead opted for the costlier option of staying at Stamford Bridge. The redevelopment would involved a complex excavation which would see the pitch lowered into the ground in order to squeeze in all 60,000 fans. If they get the green light the stadium would have the same capacity as Arsenal’s Emirates Stadium, while expansions to Anfield, the Etihad Stadium and White Hart Lane will also see those stadiums hover around the 60,000 mark.

With a capacity of 75, 731 Old Trafford remains the biggest stadium in the Premier League but the others are catching up as UEFA’s Financial Fair Play rules continue to kick in and generating more revenue from ticket sales is key for clubs like Chelsea who aim to perennially challenge for the top titles domestically and in Europe.

If Chelsea are able to build a new stadium at Stamford Bridge they will have to find a temporary solution in London with both Wembley Stadium and Twickenham mentioned as options. However, with Tottenham also looking for a temporary home while White Hart Lane is redeveloped, there could be quite a battle between those two for a solution.

Anyway, take a peak at these photos below to see how a new Stamford Bridge would look.

Source: Herzog & de Meuron
Source: Herzog & de Meuron
Source: LBHF
stamford bridge ground_tcm21-199539
Source: Herzog & de Meuron

Chinese group buy 13 percent stake in Man City for $400 million

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It turns out Manchester City is valued at $3 billion.

[ MORE: Costa’s time at Chelsea up? ]

On Tuesday it was announced that after six months of talks a 13 percent stake in the City Football Group (CFG), owned by Abu Dhabi based Sheikh Mansour bin Zayed bin Sultan Al Nahyan, was sold to investors from China for $400 million.

CFG comprises of the jewel in its crown, Man City, plus New York City FC in Major League Soccer, Melbourne City FC in Australia’s A-league and a stake in the Yokohama Marinos in Japan.

This huge investment from a Chinese consortium — made up of China Media Capital Holdings and CITIC Capital — comes less than a month after China’s President  Xi Jinping visited City’s training ground during a tour of Britain.

Why are Chinese investors pumping millions of dollars into the already wealthy club?

The chairman of China Media Capital — a state-backed media firm — Ruigang Li believes that the consortium’s investment can help the growth of soccer in China.

“We and our consortium partner CITIC Capital also see this investment as a prime opportunity for furthering the contribution of China to the global football family,” Li said.

As for City, they aim to make the most of this link up with China with chairman Khaldoon Al Mubarak hopeful of the extra growth opportunities this deal will provide.

“Our belief is that we now have an unrivaled platform to grow CFG, our clubs and companies both in China and internationally,” Al Mubarak said. “We will be working hard with our new partners to realize the potential that this deal creates.”

[ MORE:  Who is favorite for MLS Cup 2015? ]

Perhaps more important than this investment from China is the fact that the company which owns Man City is now valued at $3 billion on the New York Stock Exchange. Their close neighbors Manchester United are currently valued at $3.05 billion on the NYSE. United seeing their so called “noisy neighbors” not only succeed on the pitch but now challenge their financial dominance off the pitch, the Red Devils will be wary of City’s rise to the upper echelons of English and European soccer, and now way beyond that with their ventures overseas and particularly in China after this huge influx of cash.

If, as seems to be the case, it’s a matter of if and not when the sport of soccer explodes into mainstream society in China, City being owned by companies with close links to the Chinese state will certainly help them generate more fans, revenue and business from the country with the largest population on planet earth. Tapping into that potential — other teams like Real Madrid, Liverpool and United have a strong and loyal fanbase in East Asia — seems like a savvy move for a club who have invested billions of dollars in building themselves into a world superpower.

Serie A: Napoli go top for first time in 25 years; Inter a close 2nd

Gonzalo Higuain, SSC Napoli
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A quick roundup of Monday’s action in Italy’s top flight…

Napoli 2-1 Inter Milan

For the first time since the final day of the 1989-90 season, Napoli are top of Serie A all by themselves after a top-of-the-table clash with previous leaders Inter Milan.

Gonzalo Higuain bagged both goals for the Azzurri, the first of which came after just 65 seconds. His tally on 62 minutes held up as the game-winner after Adem Ljajic pulled one back for Roberto Mancini’s side in the 67 minute. The opener (below video) was a powerful finish from inside the penalty area which served as a strong reminder as to why a club like Arsenal is consistently linked to the Argentine striker.

Sassuolo 1-1 Fiorentina

Fiorentina, who had a chance to stake their own claim to the top spot, dropped two points away to seventh-place Sassuolo earlier in the day, opening the door for Napoli to go top with their victory. After shooting out of the gates red hot (6 wins in their first 7 games), the Viola have now drawn back to back games — to Empoli and Sassuolo — and find themselves third, two points behind Napoli.

Borja Valero put Fiorentina ahead after five minutes on Monday, but Sassuolo equalized through Sergio Floccari just before halftime to keep their own dreams of European qualification alive.

Serie A table

Matchup by matchup: Picking a favorite for MLS Cup 2015

Portland Timbers FC
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We’re T-minus 137 hours to the kickoff of MLS Cup 2015, between Columbus Crew SC and the Portland Timbers.

[ FOLLOW: All of PST’s MLS coverage ]

When the two sides meet at MAPFRE Stadium on Sunday (4 p.m. ET), the general public will have picked a slight favorite to hoist MLS Cup, just like any other game. Only, this one’s a bit tougher to call — there’s no clear-cut favorite as is usually the case in MLS Cup, so we’ll do our best to explore a few key matchups that might slant Sunday’s title tilt in one direction or the other…

Crew SC width (Waylon Francis, Harrison Afful, Justin Meram, Ethan Finlay) vs. Timbers width (Jorge Villafana, Alvas Powell, Rodney Wallace, Dairon Asprilla)

  • Pinning the wingers back — There’s two ways to beat Crew SC: 1) sit with eight or nine men behind the ball and frustrate them through a lack of space to attack; or, 2) pin Finlay and Meram deep inside their own half, defensively, by getting your full backs forward and forcing them to defend. It’s doable, but it’s not easy. On the other side, best of luck to Wallace and Asprilla with the tracking back they’ll be forced into with perhaps the best attacking right back in MLS, Afful, and Francis overlapping on either side. Fanendo Adi could find himself on an island very quickly if the Crew SC full backs get forward as often as they’d like.
  • Where the help comes from — That’s the biggest issue for Portland, who ever since dropping Darlington Nagbe into midfield, play with a lone defensive midfielder, Diego Chara. He’s great at covering the entire field and providing help to blow up an opposing attack, but he can only be on one side of the field at a time. This means Borchers and Ridgewell will be stretched wider and forced to defend Finlay and Meram in space, where they’re oh so deadly.
  • Advantage: Crew SC

[ MORE: Crew SC announce MLS Cup sold out 15 hours after qualifying ]

Kei Kamara vs. Nat Borchers and Liam Ridgewell

  • All it takes is one chance — Neither one of Borchers or Ridgewell can physically compete with Kamara’s rare combination of speed and athleticism — to be fair, few center backs this side of the world can. Therefore, 90 percent of “defending” Kamara will be staying tight to the 22-goalscorer during the regular season and, with any luck, not losing track of him once the ball gets out to the wings. Once Kamara gets that yard of space in any direction and the ball goes up on the cross, the center backs’ chances of winning the next ball are much, much lower. That said, Kamara will find far less space against Borchers and Ridgewell (and Diego Chara) than he enjoyed against Montreal and New York thus far in the playoffs. There’s very few center back duos with the experience and nous of the Timbers’ backbone.
  • Advantage: Timbers

[ MORE: Beckham group abandons yet another stadium plan, site in Miami ]

Timbers midfield three (Diego Chara, Darlington Nagbe, Diego Valeri) vs. Crew SC midfield three (Tony Tchani, Wil Trapp, Federico Higuain)

  • Nagbe the key to balance — Darlington Nagbe will, one day, be an MLS Best XI central midfielder. Today is not that day, though. He’s still a work in progress, and probably the most exploitable individual on the field in Crew SC’s eyes. Tchani and Trapp are, in my opinion, the best deep-sitting midfield duo in the league, and they’ll press, harry and harass Nagbe for 90 (0r 120) minutes, probably starting a fair few of those deadly counter-attacks in the middle third of the field.
  • Advantage: Crew SC

[ MORE: Timbers reach first MLS Cup | Crew SC to host MLS Cup 2015 ]

Gregg Berhalter vs. Caleb Porter

  • Lineups set themselves — Neither coach is likely to throw out a huge surprise before kickoff — dance with one that brought you, or something like that. Up until recently, I was completely convinced that Porter was vastly overrated and didn’t understand the constant adoration that surrounded the man his first two or three years in charge. Everything was a bit stale and rigid, organized, but lacking flair. Then he moved Nagbe into midfield to allow his biggest game-changer more opportunities on the ball to affect the game much more. This leads me to believe Porter is a bit more flexible in seeing his team and system operate in slightly different ways, but only barely.
  • Advantage: Timbers