Rangers' Little celebrates scoring his third goal against East Stirlingshire during their Scottish Football League division three soccer match in Glasgow

Letters from London: The Most Talked About Team in Britain

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LONDON – “Did you see the attendance,” a man calls to another table at the Sussex Arms, a pub in Westminster. As Gary Neville analyzes the round’s results for Sky Sports, the two tables have started their own weekend review, with the most talked about team in Britain stealing the group’s attentions from the Premier League.

“They’re in the fourth tier,” a middle-aged man tells a group of young men from Manchester. Of course, he’s talking about Glasgow Rangers. “Normally, second and third tier, you get a 200, 300 people. Rangers got 44,000.”

The number was actually larger. Rangers got 49,118 to their Saturday match at Ibrox against East Stirlingshire, the third-highest attended match in Britain (only Arsenal and Newcastle drew more). The weekend’s four other fourth division matches drew a combined 2,402 people, with Elgin City’s 631 the largest non-Rangers crowd.

With such an ardent fanbase, it’s easy to see why Britain remains fascinated with the Glaswegians. The team was a prominent part of Football Focus (BBC’s traditional match day lead in), with Mark Lawrenson and Peter Reid still expressing shock at the circumstances, even though the club’s application to rejoin Scotland’s Premier League was rejected at the beginning of July. Throughout the weekend, most of Britain’s review shows echoed Football Focus’s attentions, Rangers’ first home match since relegation clearly a story to be pushed.

Reid, 56, and Lawrenson, 55, are from a time when Rangers were a huge and significant club. As evidenced by their attendance, they remain huge, but embodying the wane Scottish soccer has experienced in recent years, Rangers are hardly significant. Last season, the club failed to play their way into both Champions and Europa League. In a season of turmoil (entering administration in February), Rangers failed to win any of Scotland’s three trophies for the first time since 2007. Combined with the pitfall in the Scottish league’s prestige, Rangers’ significance outside Scotland may have never bene lower.

All of which makes this weekend’s coverage curious. Among younger soccer fans, you see Rangers’ waning significance (just as one example, the man quoting Rangers’ attendance numbers at Sussex Arms appeared twice the age of his target audience), but on television, nearly every show treated Rangers as if it were a story fit to put on a pedestal just below the Premier League’s opening weekend.

And perhaps it was. After all, the club did draw just under 50,000 people to a fourth-tier Scottish league match. That, independent of Rangers’ financial problems, is huge news. But if Rangers F.C. wasn’t one of the teams involved, 50,000 fans at a Third Division match would have been treated as final segment curiosity, like Ron Burgundy’s waterskiing squirrel in Anchorman. Instead, it was a top of the show issue that drew panel analysis.

When we see coverage like this – disproportionate attention given to a story that was more attractive to a preceding generation of fans – it’s important to know how media works. The people who make the final call on the big stories are usually ones that come from Ried and Lawrenson’s generation. They’ve worked their entire careers to become managing editors and editors in chief, levels they’ve reached because they’ve been successful at their jobs. That success was garnered by their coverage of big stories, and while those editors (in Britain) were coming up, Rangers would have been a big story. Once you’re on top of the pile, you’ve developed habits, routines, instincts, all of which lead to Rangers continuing to get headline coverage even though the person who’ll eventually take your seat is already focusing on other, more relevant stories.

In the United States, we see this with the Kentucky Derby. Do you see today’s major media consumers (the 18-35 demographic) consumed with horse racing? Neither do I. Same goes for golf, tennis, and to a certain extent, baseball. The people who are coming into their money now (the people who advertisers want to cultivate) still love their football and basketball, but they also love Mixed Martial Arts and soccer. If your major sports network doesn’t cover those, in 10 years, it’s not going to be covering anything.

Rangers coverage is a product of that cycle. In media, people spend their entire careers working to get the big chair only to find a cold water irony once they recede into its leather: Their knowledge is already outdated. The first thing most successful people in sports media must do is change.

But old habits die hard, which is why the Kentucky Derby is still huge in the States, baseball is still insecurely touted as the national pastime, and Rangers F.C. got disproportionate media coverage in Britain this weekend.

Which, for three days, has made them the most talked about team in Britain.

Report: Man United offer job to Mourinho but there’s a catch

Chelsea's manager Jose Mourinho, center left, makes his way from the opposition dugout after greeting Manchester United manager Louis van Gaal, centre right, during their English Premier League soccer match between Manchester United and Chelsea at Old Trafford Stadium, Manchester, England, Sunday Oct. 26, 2014. (AP Photo/Jon Super)
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Manchester United want Jose Mourinho to become their new manager.

But hold your horses, Jose. You will have to wait a while.

[ MORE: Leicester news after PL win ] 

With Louis Van Gaal‘s current contract as United’s boss running out in the summer of 2017, it is believed that executive vice chairman Ed Woodward has been sounding out Mourinho’s camp for quite some time.

Mourinho, 53, has been without a job since he was fired by Chelsea last December following a disastrous start to the Premier League campaign which saw the reigning champs lingering above the relegation zone

Journalist Duncan Castles is well known as being close to Mourinho’s camp and he reported the following late on Wednesday:

Numerous other reports are stating similar things and it is believed Mourinho isn’t happy about been asked to wait another year. Previously he’s stated he will be in a new job this July.

Mourinho is also said to have held talks with United recently and has concerns about their transfer policy and the structures in place at Old Trafford.

With Van Gaal, 64, currently steering United to fifth place and within four points of Manchester City and having a game in hand, if he manages to finish in fourth and also win the FA Cup — they play Crystal Palace in the final at Wembley on May 21 — then he could well remain at Old Trafford for another year. He’s told journalists recently that he will be back for another season and as far as he’s concerned he will honor his contract.

However if United fail to finish in the top four and qualify for the UEFA Champions League it would be a huge shock to not see Mourinho replace his old mentor, LVG, this summer.

If these antics — asking Mourinho to wait around for another year — from Woodward and United’s board are true, then it could scupper their chances of getting the “Special One” to take charge altogether.

It’s a delicate, tricky situation and after nearly six months of speculation we don’t seem any closer to seeing Mourinho taking over the Red Devils.

Bayern’s Vidal says “ugly” Atletico not deserved UCL finalists

MADRID, SPAIN - APRIL 27: Juanfran of Atletico Madrid and Arturo Vidal of Bayern Munich argue during the UEFA Champions League semi final first leg match between Club Atletico de Madrid and FC Bayern Muenchen at Vincente Calderon on April 27, 2016 in Madrid, Spain.  (Photo by Gonzalo Arroyo Moreno/Getty Images)
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Bayern Munich midfielder Arturo Vidal has declared “ugly” Atletico Madrid unworthy finalists in the UEFA Champions League.

Bayern was eliminated in the Champions League semifinal by Atleti on Tuesday, with Diego Simeone’s Spanish side advancing on away goals.

[ FOLLOW: All of PST’s UCL coverage ]

However, Vidal believed Bayern were the better team in the second leg, saying Atletico played “ugly football” to get through.

Today ugly football – Atletico – played against the best football in the world. The only time they saw the ball was for the goal.

They are going to be dreaming about us right up to the final. They did not have the ball, they took on the best team in the world, they took their chances and got to the final.

The best does not always win in football, like today. They are not deserved finalists.

Bayern Munich controlled more than 70-percent of possession and had 33 shots compared to Atletico’s nine, but those stats mean little as Antoine Griezmann’s away goal was enough to send Atleti to the final.

[ MORE: Former England striker Joe Cole headed to NASL’s Tampa Bay Rowdies ]

Atletico may not play the most attractive football, but after eliminating Barcelona and Bayern Munich in consecutive legs, it’s hard to argue anyone deserves this more than Simeone’s men.

Europa League preview: Liverpool, Shakhtar look to overcome Spanish foes

VILLARREAL, SPAIN - APRIL 28:  Cedric Bakambu of Villarreal is watched by the Liverpool defence during the UEFA Europa League semi final first leg match between Villarreal CF and Liverpool at Estadio El Madrigal on April 28, 2016 in Villarreal, Spain.  (Photo by David Ramos/Getty Images)
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The second leg of the Europa League semifinals kick off tomorrow, with two La Liga sides looking to make it an all-Spanish final.

[ MORE: Premier League Playback ]

Villarreal holds a 1-0 lead over Liverpool, while Sevilla scored two away goals in their 2-2 draw at Shakhtar Donetsk.

Liverpool vs. Villarreal – 3:05 p.m. ET
Villarreal won first leg 1-0

Adrian Lopez’s late winner in the first leg has given Villarreal a slight lead, while the Spanish side did well not to concede an away goal. However, Liverpool have overcome deficits at Anfield before, including their memorable 4-3 victory over Borussia Dortmund in the quarterfinals. Emre Can is back fit for the Reds, as manager Jurgen Klopp will hope his fellow German can help the team to a cup final in his first year in charge.

[ RELATED: Liverpool preparing for another big Thursday night at Anfield ]

Sevilla vs. Shakhtar Donetsk – 3:05 p.m. ET
First leg ended 2-2 draw 

Sevilla are looking to become the first team to win three consecutive Europa League titles as the two-time defending champions face off against Shakhtar Donetsk. Sevilla are in the driver’s seat after scoring two away goals in Ukraine, and will feel confident of advancing to the final with a great home record at the Ramon Sanchez Pizjuan Stadium.

Men in Blazers podcast: Celebrating Leicester’s title with Arlo White

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In the latest Men in Blazers podcast, Rog and Davo celebrate Leicester City’s improbable Premier League title with Leicester’s own Arlo White.

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