Letters from London: The Most Talked About Team in Britain

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LONDON – “Did you see the attendance,” a man calls to another table at the Sussex Arms, a pub in Westminster. As Gary Neville analyzes the round’s results for Sky Sports, the two tables have started their own weekend review, with the most talked about team in Britain stealing the group’s attentions from the Premier League.

“They’re in the fourth tier,” a middle-aged man tells a group of young men from Manchester. Of course, he’s talking about Glasgow Rangers. “Normally, second and third tier, you get a 200, 300 people. Rangers got 44,000.”

The number was actually larger. Rangers got 49,118 to their Saturday match at Ibrox against East Stirlingshire, the third-highest attended match in Britain (only Arsenal and Newcastle drew more). The weekend’s four other fourth division matches drew a combined 2,402 people, with Elgin City’s 631 the largest non-Rangers crowd.

With such an ardent fanbase, it’s easy to see why Britain remains fascinated with the Glaswegians. The team was a prominent part of Football Focus (BBC’s traditional match day lead in), with Mark Lawrenson and Peter Reid still expressing shock at the circumstances, even though the club’s application to rejoin Scotland’s Premier League was rejected at the beginning of July. Throughout the weekend, most of Britain’s review shows echoed Football Focus’s attentions, Rangers’ first home match since relegation clearly a story to be pushed.

Reid, 56, and Lawrenson, 55, are from a time when Rangers were a huge and significant club. As evidenced by their attendance, they remain huge, but embodying the wane Scottish soccer has experienced in recent years, Rangers are hardly significant. Last season, the club failed to play their way into both Champions and Europa League. In a season of turmoil (entering administration in February), Rangers failed to win any of Scotland’s three trophies for the first time since 2007. Combined with the pitfall in the Scottish league’s prestige, Rangers’ significance outside Scotland may have never bene lower.

All of which makes this weekend’s coverage curious. Among younger soccer fans, you see Rangers’ waning significance (just as one example, the man quoting Rangers’ attendance numbers at Sussex Arms appeared twice the age of his target audience), but on television, nearly every show treated Rangers as if it were a story fit to put on a pedestal just below the Premier League’s opening weekend.

And perhaps it was. After all, the club did draw just under 50,000 people to a fourth-tier Scottish league match. That, independent of Rangers’ financial problems, is huge news. But if Rangers F.C. wasn’t one of the teams involved, 50,000 fans at a Third Division match would have been treated as final segment curiosity, like Ron Burgundy’s waterskiing squirrel in Anchorman. Instead, it was a top of the show issue that drew panel analysis.

When we see coverage like this – disproportionate attention given to a story that was more attractive to a preceding generation of fans – it’s important to know how media works. The people who make the final call on the big stories are usually ones that come from Ried and Lawrenson’s generation. They’ve worked their entire careers to become managing editors and editors in chief, levels they’ve reached because they’ve been successful at their jobs. That success was garnered by their coverage of big stories, and while those editors (in Britain) were coming up, Rangers would have been a big story. Once you’re on top of the pile, you’ve developed habits, routines, instincts, all of which lead to Rangers continuing to get headline coverage even though the person who’ll eventually take your seat is already focusing on other, more relevant stories.

In the United States, we see this with the Kentucky Derby. Do you see today’s major media consumers (the 18-35 demographic) consumed with horse racing? Neither do I. Same goes for golf, tennis, and to a certain extent, baseball. The people who are coming into their money now (the people who advertisers want to cultivate) still love their football and basketball, but they also love Mixed Martial Arts and soccer. If your major sports network doesn’t cover those, in 10 years, it’s not going to be covering anything.

Rangers coverage is a product of that cycle. In media, people spend their entire careers working to get the big chair only to find a cold water irony once they recede into its leather: Their knowledge is already outdated. The first thing most successful people in sports media must do is change.

But old habits die hard, which is why the Kentucky Derby is still huge in the States, baseball is still insecurely touted as the national pastime, and Rangers F.C. got disproportionate media coverage in Britain this weekend.

Which, for three days, has made them the most talked about team in Britain.

CCL wrap: FC Dallas disappoints; Club America struts (video)

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The CONCACAF Champions League returned Tuesday with Toronto FC’s 2-0 quarterfinal first leg win in Colorado, and a trio of ties began Wednesday across Panama, Costa Rica, and Honduras.

[ WATCH: Fred’s vicious free kick ]

Tauro 1-0 FC Dallas

Veteran striker Edwin Aguilar scored a big goal, and goalkeeper Oscar McFarlane did plenty of good things as the Panamanian side struck a wild first blow against its MLS visitors.

Here’s a random fact underscoring how remarkable of a failure this would be for FC Dallas: Only six of Tauro’s roster members have their own Wikipedia page.

Deportivo Saprissa 1-5 Club America

Cecilio Dominguez and Mateus Uribe each bagged a brace, and Renato Ibarra also scored as the tournament’s top team sauntered into and out of Costa Rica on Wednesday. Club America has been to seven CCL finals, and one every single one.

Motagua vs. Club Tijuana — 10 a.m. ET

Honduran hosts hope to have a leg to stand on — pun intended — once the tie heads to Mexico.

West Ham to friendly neighbors Dag & Red: “Will help save our club”

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English Conference Premier side Dagenham and Redbridge has seen better days, and is getting a hand from a Premier League pal.

[ WATCH: Fred’s vicious free kick ]

West Ham United will pay a visit to Dag & Red as part of the latter’s #SaveTheDaggers campaign, and the March 21 date will cost fans between $7 and $21 to see a top flight side at 6,000-seat Victoria Road.

Dagenham and Redbridge chairman Paul Gwinn said, “It really will help save our club.”

“So please come on down to the Chigwell Construction Stadium for an additional night of football. Bring a friend, or two, or more and we can use the gate takings to help get us back on track,” reads a press release.

Dag & Red was founded in 1992 and climbed as high as League One in 2011, and plays just 2.5 miles from West Ham United’s training ground. Newcastle’s Matt Ritchie and Dwight Gayle are among Dag & Red alums in the Premier League.

It’s a terrific gesture from West Ham, and is even more impressive in the United States where the growing club game is increasingly cutthroat (especially between non-synced leagues).

Angry Di Francesco extremely quotable after Roma loss

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AS Roma manager Eusebio Di Francesco absolutely roasted his charges after i Lupi tossed aside a Cenzig Under-inspired lead to fall 2-1 at Shakhtar Donetsk in the first leg of their UEFA Champions League Round of 16 tie on Wednesday.

Di Francesco had praise for Edin Dzeko, who assisted Under’s goal, as well as goalkeeper Alisson, but was mostly enraged by his side.

[ MORE: Recap + Fred’s vicious free kick ]

Rather than construct a narrative, we’re going to point out our five favorite selections from Di Francesco’s post-match talk.

4) “The difference was that in the first half we tried to hurt them while in the second we were looking to hold on – to what? I don’t know.”

— “To what? I don’t know” is hilarious. Di Francesco’s side has posted some serious wins this season, including killing off Chelsea 3-0 at home and coming back from 2-0 to draw the Blues at Stamford Bridge. He doesn’t preach sitting back.

3) “There were far too many schoolboy errors – even by players with a wealth of international experience.”

— Schoolboy errors!

2) “I saw two completely different teams out there today. There were lots of players I should have taken off after we conceded the first goal.”

— Again, one mistake by a number of players on Facundo Ferreyra is enough for Di Francesco. He’s not just happy to be here.

1) “I can’t imagine we’d get arrogant just because we’re winning an important game. It’s not as if Roma are used to reaching the final every year.”

— When you’re willing to essentially rip an entire club’s history — Roma’s been to just two UCL quarterfinals since losing the final to Liverpool in 1984 — you’re putting your footprints in new cement.

Europa League preview: Rating every second leg

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Christian Pulisic and Borussia Dortmund are one of many teams with their UEFA Europa League fates realistically in the balance come Thursday’s second legs of the Round of 32.

[ MORE: Sevilla 0-1 Man Utd | Mourinho reacts ]

Aside from a sextet of big teams posting blowouts, there’s still hope for the Round of 16 and a step closer to an automatic berth in the 2018-19 UEFA Champions League.

Basically done

Atletico Madrid 4-1 Copenhagen — 1 p.m. ET
Sporting Lisbon 3-1 Astana — 1 p.m. ET
Arsenal 3-0 Ostersund — 3:05 p.m. ET
Milan 3-0 Ludogorets Razgrad — 3:05 p.m. ET
Athletic Bilbao 3-1 Spartak Moscow — 3:05 p.m. ET
Braga 0-3 Marseille — 3:05 p.m. ET

In four of these cases, the heavy favorites emerged with multiple goal leads and at least three away goals.

Actually done

CSKA Moscow beat Red Star Belgrade 1-0 on Wednesday to win 1-0 on aggregate.

Unlikely, but big club lurks

RB Leipzig 3-1 Napoli — 1 p.m. ET
Villarreal 1-3 Lyon — 1 p.m. ET

In the case of Napoli, their 3-1 home loss to Leipzig was stunning but it’s impossible to rule out a club with such firepower. Villarreal trails by two to Lyon, but is home and dangerous.

Advantage one side, but anyone’s guess

Lokomotiv Moscow 3-2 Nice — 11 a.m. ET
Lazio 0-1 FCSB — 1 p.m. ET
Zenit Saint-Petersburg 0-1 Celtic — 1 p.m. ET
Red Bull Salzburg 2-2 Real Sociedad — 3:05 p.m. ET
Atalanta 2-3 Borussia Dortmund — 3:05 p.m. ET

Salzburg’s two away goals in a draw feels like a one-goal lead, and the one-goal matches are especially interesting. In the case of Atalanta, 1-0 to the Serie A side could undo Michy Batshuayi‘s first leg heroics for BVB.

Wide open

Plzen 1-1 Partizan Belgrade — 1 p.m. ET
Dynamo Kyiv 1-1 AEK Athens — 1 p.m. ET

Yes, nil-nil will get it done for the hosts, but there wasn’t a 0-0 in the entire group of first legs.