Letters from London: The Most Talked About Team in Britain

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LONDON – “Did you see the attendance,” a man calls to another table at the Sussex Arms, a pub in Westminster. As Gary Neville analyzes the round’s results for Sky Sports, the two tables have started their own weekend review, with the most talked about team in Britain stealing the group’s attentions from the Premier League.

“They’re in the fourth tier,” a middle-aged man tells a group of young men from Manchester. Of course, he’s talking about Glasgow Rangers. “Normally, second and third tier, you get a 200, 300 people. Rangers got 44,000.”

The number was actually larger. Rangers got 49,118 to their Saturday match at Ibrox against East Stirlingshire, the third-highest attended match in Britain (only Arsenal and Newcastle drew more). The weekend’s four other fourth division matches drew a combined 2,402 people, with Elgin City’s 631 the largest non-Rangers crowd.

With such an ardent fanbase, it’s easy to see why Britain remains fascinated with the Glaswegians. The team was a prominent part of Football Focus (BBC’s traditional match day lead in), with Mark Lawrenson and Peter Reid still expressing shock at the circumstances, even though the club’s application to rejoin Scotland’s Premier League was rejected at the beginning of July. Throughout the weekend, most of Britain’s review shows echoed Football Focus’s attentions, Rangers’ first home match since relegation clearly a story to be pushed.

Reid, 56, and Lawrenson, 55, are from a time when Rangers were a huge and significant club. As evidenced by their attendance, they remain huge, but embodying the wane Scottish soccer has experienced in recent years, Rangers are hardly significant. Last season, the club failed to play their way into both Champions and Europa League. In a season of turmoil (entering administration in February), Rangers failed to win any of Scotland’s three trophies for the first time since 2007. Combined with the pitfall in the Scottish league’s prestige, Rangers’ significance outside Scotland may have never bene lower.

All of which makes this weekend’s coverage curious. Among younger soccer fans, you see Rangers’ waning significance (just as one example, the man quoting Rangers’ attendance numbers at Sussex Arms appeared twice the age of his target audience), but on television, nearly every show treated Rangers as if it were a story fit to put on a pedestal just below the Premier League’s opening weekend.

And perhaps it was. After all, the club did draw just under 50,000 people to a fourth-tier Scottish league match. That, independent of Rangers’ financial problems, is huge news. But if Rangers F.C. wasn’t one of the teams involved, 50,000 fans at a Third Division match would have been treated as final segment curiosity, like Ron Burgundy’s waterskiing squirrel in Anchorman. Instead, it was a top of the show issue that drew panel analysis.

When we see coverage like this – disproportionate attention given to a story that was more attractive to a preceding generation of fans – it’s important to know how media works. The people who make the final call on the big stories are usually ones that come from Ried and Lawrenson’s generation. They’ve worked their entire careers to become managing editors and editors in chief, levels they’ve reached because they’ve been successful at their jobs. That success was garnered by their coverage of big stories, and while those editors (in Britain) were coming up, Rangers would have been a big story. Once you’re on top of the pile, you’ve developed habits, routines, instincts, all of which lead to Rangers continuing to get headline coverage even though the person who’ll eventually take your seat is already focusing on other, more relevant stories.

In the United States, we see this with the Kentucky Derby. Do you see today’s major media consumers (the 18-35 demographic) consumed with horse racing? Neither do I. Same goes for golf, tennis, and to a certain extent, baseball. The people who are coming into their money now (the people who advertisers want to cultivate) still love their football and basketball, but they also love Mixed Martial Arts and soccer. If your major sports network doesn’t cover those, in 10 years, it’s not going to be covering anything.

Rangers coverage is a product of that cycle. In media, people spend their entire careers working to get the big chair only to find a cold water irony once they recede into its leather: Their knowledge is already outdated. The first thing most successful people in sports media must do is change.

But old habits die hard, which is why the Kentucky Derby is still huge in the States, baseball is still insecurely touted as the national pastime, and Rangers F.C. got disproportionate media coverage in Britain this weekend.

Which, for three days, has made them the most talked about team in Britain.

Everton’s Koeman hopes loss isn’t end: “I don’t think it’s too late”

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Will losing 5-2 at home to Arsenal and dipping into the early season Premier League drop zone be the end of Ronald Koeman at Everton?

He hopes not.

[ RECAP: Everton 2-5 Arsenal ]

“I don’t know, I don’t know,” Koeman said. “I told the players that I believe in the commitment of the players but if you are negative thinking, and everyone is doing it at this moment, I can understand it. You take all the things in a negative way, not even we stayed with 10 men at 1-2. Again, once again all these decisions are not in my hand.

Koeman spoke in relatively relaxed tones after the defeat, clearly flustered but aware that freaking out wasn’t going to change anything.

“It’s difficult,” he said. “It’s not a time to start to be crazy because I’m responsible for this team. We lost 5-2 and it’s a big result even against Arsenal.”

Like fellow Dutch manager Frank De Boer at Crystal Palace, the move is not necessary yet somehow seems inevitable. Will Bill Kenwright and the Everton board be able to avoid itchy trigger fingers with a midweek trip to Chelsea in the League Cup and a visit to Leicester City next?

The League Cup match gives a little buffer, but a relegation six-pointer of sorts against Leicester is probably not the time for a shakeup. And all one has to do is look to the Foxes to see how a managerial change doesn’t fix everything.

If the Toffees squad hates Koeman, and we don’t know much about this, then yes, maybe a change for the sake of change could help before the trip to Leicester.

But there was a moment in the first half, when it was still 1-0 for the hosts, that showed just how slim the margins are for Everton. Gylfi Sigurdsson, the mega money transfer, chipped a ball into the box that any top striker would’ve ran onto and belted home for 2-0.

But there was not a top striker there. Koeman did not sell Romelu Lukaku to Manchester United. Everton, as Arlo White and Lee Dixon said during the broadcast, put all their eggs in Olivier Giroud‘s basket only to see him stay in London for family reasons. Sandro hasn’t done the trick, and the Toffees need January badly. Will they get there with Koeman?

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Everton 2-5 Arsenal: Ozil, Sanchez star for Gunners

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  • Rooney buries beauty (video)
  • Ozil puts Gunners ahead
  • Lacazette scores after Gana red card
  • Toffees into relegation zone

Alexis Sanchez and Mesut Ozil starred as Arsenal overcame a beautiful Wayne Rooney opener to send 10-man Everton into the Bottom Three after a 5-2 decision at Goodison Park on Sunday.

Ozil scored the match-winner and Sanchez, Nacho Monreal, Aaron Ramsey, and Alexandre Lacazette also scored as Arsenal again showed its potential for greatness in a comeback win. The Gunners move into fifth, behind Chelsea on goal differential.

The loss overshadowed Wayne Rooney’s wonderful strike from outside the 18, and sends Everton 18th on goal differential. Oumar Niasse scored in stoppage time off a laughable back pass from Monreal.

Idrissa Gana Gueye took a second yellow for fouling Granit Xhaka in the 69th minute.

[ MORE: Watch full PL match replays ]

The first 10 minutes may’ve well been subtitled, “Alexandre Lacazette versus Jordan Pickford,” but Rooney changed that.

The Everton hero, two days shy of his 32nd birthday, buried his 15th career goal against Arsenal by picking up the ball after a 50-50 scrap opened the ball into his path.

What a hit.

Arsenal hit back, before the break, when Pickford got horizontal to save a an Aaron Ramsey rip onto the boot of Monreal. Pickford only got a piece of the shot, and it was 1-1.

Pickford some more wonderful Gunner thwarting late in the half when Alexis Sanchez’s crafty dribbling led him to the doorstep.

[ MORE: Latest Premier League standings ]

[ MORE: Full lineups, stats, box score ]

Rooney’s goal was a distant memory when Arsenal earned its first lead via gorgeous goal production in its own right. Alexis Sanchez chipped a delightful ball into the 18 and Ozil nodded it past Pickford.

There were third and fourth rungs on Ozil and Sanchez’s goal ladder when Hector Bellerin took the ball from a Nikola Vlasic mistake and fed Sanchez, who found Ozil for a cutback to Lacazette inside the 18.

Substitute mid Jack Wilshere cued up Ramsey for a fine team goal just before the whistle, but it wasn’t the final goal. Niasse took advantage of a Monreal gaffe to make it 4-2 before Alexis waltzed to restore the three-goal advantage.

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Watch Live: Tottenham Hotspur vs. Liverpool

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Tottenham Hotspur looks to keep Liverpool in its rear view mirror with a win at Wembley Stadium on Sunday (Watch live at 11 a.m. ET on NBCSN and online via NBCSports.com).

The Reds can move a point back of third-placed Spurs with a win.

WATCH LIVE ONLINE, HERE

Georginio Wijnaldum will miss with a reported injury, as Jordan Henderson, James Milner, and Emre Can start in Jurgen Klopp‘s midfield.

For Spurs, it’ll be Harry Winks starting over Eric Dier in an otherwise fairly standard unit.

LINEUPS

Tottenham Hotspur: Lloris, Trippier, Alderweireld, Sanchez, Vertonghen, Aurier, Winks, Dele, Eriksen, Son, Kane. Subs: Vorm, Rose, Nkoudou, Sissoko, Llorente, Dier, Davies.

Liverpool: Mignolet, Gomez, Matip, Lovren, Moreno, Henderson, Milner, Can, Salah, Coutinho, Firmino. Subs: Karius, Grujic, Oxlade-Chamberlain, Alexander-Arnold, Solanke, Klavan, Sturridge.

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AT HALF: Rooney’s beauty leads entertaining 1-1 vs. Arsenal

Peter Byrne/PA via AP
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The first 10 minutes of Arsenal’s visit to Everton may’ve well been subtitled, “Alexandre Lacazette versus Jordan Pickford,” but Wayne Rooney changed that.

The Everton hero, two days shy of his 32nd birthday, buried his 15th career goal against Arsenal by picking up the ball after a 50-50 scrap opened the ball into his path.

[ STREAM: Everton vs. Arsenal ]

What a hit.

Unfortunately for Everton, Nacho Monreal hit back just before the break to level the score.

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