Upcoming Seattle Sounders’ vote more than a “gimmick”

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One element that Major League Soccer clubs still lack is a deeper, richer connection to its fans.

That’s not a criticism of the way clubs are run. The methods and marketing strategies aren’t always perfect, of course, but where deeper roots and more unbreakable connections are missed, it’s mostly about history.

The oldest MLS clubs, the “96ers,” are just 17 years old. (Yes, yes, some clubs have been around longer, in various forms, but stay with me here …)

Seventeen years isn’t anything to spit at. But let’s just pick a couple of random clubs for comparison: Germany’s Bayern Munich is 112 years old. Spain’s Real Madrid is a regal 110. Notts County in England has been around since 1862 – so, 150 long years.

These are the regional roots that matter, the bonds of time. When your father and his father and his father supported a club, it’s almost literally in your blood.

That’s simply not something MLS clubs can create by throwing more marketing dollars at it. This happens organically or not at all.

Which is why I love this Seattle Sounders plan, the ability of fans to retain or dismiss the club’s general manager by vote.

I know some find it gimmicky; I see it differently. This is one way of establishing those deeper connections with supporters.

Look at it like this: t-shirt night or a post-game concert is fine for drawing folks to a match, hopefully turning a few into “fans” along the way. But to empowering the faithful, to cultivate something bigger, to foster links that make the tried and trues part of the organization’s very fabric, all of that is a longer stride toward nourishing a culture, toward creating “true supporters.”

Besides, the upcoming vote is reaping press that a soccer club all the way across the country might not find otherwise. I present this story from today’s New York Times as Exhibit A.

FA Cup Final preview: Desperate Arsenal meets Double-seeking Blues

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  • Clubs split PL series
  • Chelsea’s Conte aims for double
  • Chelsea 8W-3D-2L vs. Arsenal since 2012

Arsenal and Chelsea face off with a trophy on the line for the fourth time this century when the London sides hit Wembley Stadium for Saturday’s FA Cup Final.

Arsenal beat Chelsea in the 2015 Community Shield, the first silverware match-up between the two sides since the 2007 League Cup Final in Wales. The Blues won that one, 2-1, while Arsenal beat Chelsea 2-0 in the 2002 FA Cup Final.

[ MORE: Conte open to contract extension ]

A win would be Arsenal’s third FA Cup trophy in four seasons, and Arsenal would be thrilled to put something shiny in its trophy case following a season of tumult at the Emirates Stadium which ended without UEFA Champions League qualification for the first time in 20 years.

Conte knows Arsenal is desperate for something good.

What they’re saying

Arsenal’s Alex Oxlade-Chamberlain on what a win could mean“We wanted to finish higher up in the league, there is no doubting that. We cannot hide from that and we need to own up to that. The FA Cup is a big trophy, one we want to win and which would definitely boost morale going into next season.”

Chelsea boss Antonio Conte on the match: “If you ask me who is the favorite now, I can tell you it is Arsenal because Arsenal now has the possibility to find a good season after a win in the FA Cup. For this reason, we must play with great patience. We must find in ourselves the right motivation, the right anger because the game can be very difficult for all of these reasons.”

Prediction

Could go either way, with many players not just glory-hunting but in the shop window. Will Alexis Sanchez be the difference maker? Mesut Ozil? Maybe, but we think Chelsea ratchets up the intensity one more time and claims a double with a 2-1 win.

Chelsea’s Conte open to extending his contract

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Antonio Conte is readying Chelsea for a bid at a season double, with the Blues meeting Arsenal on Saturday afternoon for an all-London FA Cup Final.

Conte is on a London-high himself, having led the Blues to a Premier League title in his first year in charge. He’s moving his family to the area, scooping up plenty of individual hardware, and has dynastic aims for the Stamford Bridge set.

[ MORE: U-20 World Cup latest

His first deal was for three years, and Conte is thinking beyond that now.

From the BBC:

“If the club give me the possibility to stay and extend my contract, for sure I’m available to. … We have the same idea about the future, the way we have to do together, to improve the squad and the team.”

How they improve the squad will be interesting, as veterans Cesc Fabregas, Willian, and Diego Costa have uncertain futures at the Bridge. But why wouldn’t Conte sign a bumper new deal after wild first year success?

Off to slow start, Morris, Seattle know “things can change quickly”

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Both Jordan Morris and the Seattle Sounders are off to a rough start in defense of their MLS Cup title last Fall, and the USMNT’s star striker admits to recalling last season’s wild turnaround as an inspiration.

“After the game last week we mentioned that we have a lot of the nucleus from last year and we all know that things can change quickly,” Morris said to ProSoccerTalk this week.

Seattle won just seven games before Matchday 22 last season, rebounding with a burst after coach Sigi Schmid was replaced by assistant Brian Schmetzer. The Sounders went 8-2-2 down the stretch en route to an MLS Cup win over Toronto FC.

While he hasn’t scored in five matches and only has two markers in 12 games, he feels success is coming for the 3W-5L-4T Sounders. Morris said the club knows the results aren’t there, but also that they are producing chances.

[ MORE: Monaco star’s Man City medical ]

“It’s been okay,” Morris said. “Definitely not the start I would’ve wanted. It’s not an excuse but we’ve hit a lot of posts and had other near misses.”

Seattle has a huge opportunity to flip the script on its season when Cascadia Cup rivals Portland visit on Saturday. The free-scoring Timbers are dangerous in attack, but have been opened up 20 times this season. Only two teams have conceded more goals than Portland (which has played the most matches in the league, it must be said).

And it may or may not surprise fans that Morris’ focus has been one of his strengths: the final product.

“I’m working on the final third, whether it’s shooting or finding the open guy,” Morris said. “It’s a big deal for us to finish our chances. Scoring or the final pass in that final third.”

Despite his relatively cold start, it would be surprising if Bruce Arena didn’t tab Morris in his crop for next month’s World Cup qualifiers. The 22-year-old also seems relatively certain to be a part of the Gold Cup plans.

“I’m excited and hopefully I get called up,” he said. “These World Cup qualifiers are obviously a very big deal and Bruce has done a really good job of getting us on the same page.”

Morris is also participating in a unique promotional activity with Delta Air Lines for Sounders fans, as he and Cristian Roldan are among Seattle players picking fans for “positions” in a Fan XI. Once assembled, they’ll travel to L.A. for a Sounders road match and even sign one-day contracts. Morris was happy to get on board with it.

“It’s for our fans, who are amazing,” he said. “Delta’s idea to make a Fan XI gives the fansa chance to have the behind the scenes experience of being part of a team put together by having different skills. We love rewarding our fans.”

Day Seven: All the action from the U20 World Cup (video)

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Mexico has automatically qualified for the knockout rounds of the U-20 World Cup despite falling to Venezuela.

[ MORE: U-20 World Cup latest

Germany dropped below Mexico in goal differential after allowing a 3-0 lead to sink to one, though El Tri still likely would’ve advanced to the next phase despite Germany’s result.

Mexico 0-1 Venezuela

Caracas 19-year-old striker Sergio Cordova scored for the third-straight match in what is sure to make him a hot summer commodity as Venezuela clinched Group B with a perfect 3-0 record.

Germany 3-2 Vanuatu

Vanuatu’s potential name of the tournament Bong Kalo scored twice in the second half to sink Germany below Mexico on goal difference.

Guinea 0-5 Argentina

A brace from Lautaro Martínez gives Argentina hope of the knockout rounds with a third-place finish.

England 1-0 South Korea

Everton’s Kieran Dowell scored the lone goal of the match to give England the Group A crown.