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Reign general manager: NWSL’s “Seattle can be something much bigger”

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The announcement stood in stark contrast to the rest of the league’s appointments, to the extent there were any. With many of the new National Women’s Soccer League’s teams having participated at some level of last year’s U.S. Soccer “pyramid,” most coaching staffs were in place when teams signed up for this latest attempt at top-flight women’s soccer. Of the vacant spots, FC Kansas City hired from their partner’s Major Indoor League team while the Portland Timbers’ women’s instance (Thorns FC) created a few ripples by hiring former national team star Cindy Parlow Cone.

The neophyte Seattle Reign took a noticeably different approach, one which saw the team look beyond the confines of the U.S. domestic landscape for somebody who would qualify as a bombshell, if such things exist in the world of women’s club coaching hires.

“Initially reaching out, you never know until you try,” is how Reign FC general manager Amy Carnell described the club’s coaching search, one that ended with the unlikely Dec. 21 hire of Laura Harvey.

Lured to the Pacific Northwest from Arsenal LFC, Harvey is one of the most compelling names you could conjure as a possible NWSL hire. The 32-year-old (now former) Arsenal Ladies coach saw defeat only twice in 48 games during in her two Women’s Super League seasons, capturing both of the nascent league’s titles. In UEFA Champions League, Harvey had recently steered her side past German giants Turbine Potsdam in the competition’s knockout stages, a notable victory considering the recent successes of Frauen-Bundesliga clubs (and England’s lack of results). As difficult as it was to raise the stakes for a team with Arsenal’s success, Harvey was doing it, creating a continental power from a team that was losing ground to the Lyons, Frankfurts, and Turbines of the region.

Because of the lack of exposure for the European club game has in the United States, Harvey’s accomplishments are unlikely to be appreciated. For most Puget Sound residents that will see Seattle’s first NWSL games, Harvey is a non-factor. That doesn’t make her résumé any less remarkable.

“What she’s done at Arsenal is unprecedented,” Carnell explained. “The thing that’s most impressive about Laura is how well she works under pressure. She knew [there would be pressure] going into the Arsenal job, and to have the success over the past few years that she’s had is incredible.”

“One of the most appealing things about Laura was her ability to manage big players – to manage egos.” With Arsenal stocking the likes of Kelly Smith, Alex Scott, Steph Houghton, Katie Chapman and Rachel Yankey (all England internationals), ‘loaded’ would be an understated way to describe the Lady Gunners’ advantages.

“That was one of our priorities in bringing in a coach,” Carnell explained. “Depending on what players we get, we want a coach that those players are going to respect and a coach that’s going to be able to manage a big star all the way down to a star college player in their first year as a pro.”

In England

Arsenal LFC has won both WSL titles, scoring the most goals while allowing the fewest over the short history of England’s eight-team league. As the two-year goal differences illustrate, the WSL has played as a very top-heavy and stratified league.

Pos. Club GP W L D Pts GD
1 Arsenal 28 20 2 6 64 +41
2 Birmingham City 28 15 3 10 55 +29
3 Everton 28 14 6 8 50 +10
4 Lincoln Ladies 28 11 9 6 39 +0

Not that there aren’t risks that come with importing Harvey. Only 32, Harvey may be younger than some of her Reign players, depending on the results of allocation and recruitment. That wouldn’t be a completely foreign position for her, having managed a star-studded team at Arsenal, though the talent at Harvey’s disposal brings up another concern. Arsenal was far and away the most talented team in the WSL, their dominance of their domestic league more obligatory than surprising. In the United States, there’s no guarantee Harvey will have such luxuries.

“I believe in people’s abilities to do their job,” Carnell said when asked why she feels Harvey can adjust to a more competitive environment. “It’s passion and work-ethic. If you have those two things, I think you can be successful, and she obviously [has them].”

But criticisms about inexperience and talent advantages may miss the point. At least, in the big picture — looking beyond the immediate win-loss-benefit of the move — competitive factors aren’t the only considerations. Ambition matters, and for a team yet to play a game, so does reputation – prestige.

For the Reign, Harvey’s signing is a symptom of a club looking beyond the early, relatively modest origins of the NWSL. The team’s looking toward a success that transcends the league’s modest goals.

“The vision is Seattle can be something much bigger,” Carnell says.

“[It’s about] building out a vision of this brand and not just being a leader within our own league. The long term goal is to be one of the best clubs in the world and be a recognizable brand.”

Seattle has a long way to go to be considered in the same breath as European champions Lyon Feminine or even WSL titans Arsenal. But with the hire of Harvey, it’s difficult to imagine the team making a more compelling first step.

“Part of my talk with Laura was just selling her on what we’re looking to do here,” Carnell explained. “She’s very much on the same page with where she wants to go in her career, as well.”

That attitude’s a reflection of the drive Seattle group’s shown since first appearing on the women’s soccer map last summer. Then, owner Bill Predmore emerged as somebody surprisingly willing to fight for a second team in Seattle. At the time, the Sounders Women (a team using Sounder branding without being a direct offshoot of their Major League Soccer namesake) had just completed a W-League season featuring the likes of Hope Solo, Alex Morgan, Megan Rapinoe, and Sydney Leroux. Many assumed that whatever women’s team surfaced from the area, it would have the Sounder label attached. That the Seattle-based POP media agency owner was willing to challenge that brand while embracing some financial risk (implying he’d lose money to grow the game) made Predmore an early, refreshing face on what would evolve into the NWSL landscape.

source:  “Bill Predmore, the owner, and I want to think out of the box,” Carnell (right) explained, trying to find words to describe the approach that led to Harvey’s hiring.

“The biggest thing is that we want to deliver to our fans a top-tier coach and world class players. We believe our fans here in Seattle deserve that … we’re trying to do it the right way and build a world class brand here in Seattle. That’s the direction that we’re going, and if we want our fans to know anything, it’s that.”

They’re sentiments that would be dismissed as perfunctory in most leagues, but for the NWSL, it’s a refreshing show of ambition – an attitude that’s been tacitly verboten since the league was announced. In different ways, ambition by the Women’s United Soccer Association (2001-2003) and Women’s Professional Soccer (2009-2011) undid previous attempts to make a league work. With that in mind, it’s understandable the U.S. Soccer’s venture has maintained a more limited perspective.

But the Reign are in a very competitive market. They will be competing with another women’s team (the Sounders Women still intent to field a team in the lower-level W-League) without the benefits of the Sounders’ extremely powerful branding. Making as many splashes as possible will not only keep the Reign in Seattle’s soccer conscience, it will also help the club stay in step with what’s sure to be another wave-making team 200 miles to the south (Portland).

In that regard, Seattle may have already gotten an early (though potentially insignificant) leg up. Though Portland hired a former U.S. national team legend, Reign FC made a hire that could transcend any impact made on the field. Because even if Harvey fails to adjust to whatever challenges NWSL soccer presents, the coup announces Seattle as a club willing to transcend expectations. They’re willing to be great, or at least try.

That’s what these types of moves are about.

MLS Snapshot: Orlando City SC 2-1 Montreal Impact

Cyle Larin, Orlando City SC

The game in 100 words (or less): For weeks, it was a widely held belief that the Montreal Impact would snatch up the sixth and final playoff place in the Eastern Conference with little or no resistance from their opposition. As they went six games unbeaten (four wins), all looked to be setting up perfect for the club that fired Frank Klopas midseason, but there was another team in the race for sixth that kept winning themselves: Orlando City SC. On Saturday night, Montreal and Orlando City faced off at the Citrus, with the expansion Lions claiming their fourth-straight victory with a 2-1 triumph. Montreal now holds a one-point lead on Orlando in the race for sixth, and have two games in hand, but it’s no longer a foregone conclusion L’Impact will qualify for the playoffs no resistance whatsoever.

[ MORE: | Week 30 TOTW | POTW ]

Three moments that mattered

33′ — Bush’s mistake gifts Larin the opening goal — Larin did what your taught to do as a striker — “put it on frame, test the goalkeeper” — but in no universe does a shot so feeble have any business finding the back of the net. Evan Bush has been great this year. Hopefully (for Montreal’s sake), this howler doesn’t turn into the yips with the playoffs looming.

43′ — Hall’s “mistake” gifts Oduro an equalizer — Dominic Oduro equalized in the 43rd minute, when he took the ball out of the hands of Tally Hall and smashed it into the back of the net, but the goal should have been disallowed due to Hall having full control of the ball.

80′ — Hines hits the winner for Orlando — Seb Hines put the ball back into the mixer and just so happened to find the back of the net in the 80th minute. Sometimes that’s all it takes.

[ FOLLOW: All of PST’s MLS coverageStandings | Stats | Schedule ]

Man of the match: Seb Hines

Goalscorers: Larin (33′), Oduro (43′), Hines (80′)

MLS Snapshot: NY Red Bulls 2-1 Columbus Crew SC

Bradley Wright-Phillips, New York Red Bulls
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The game in 100 words (or less): Two weeks in a row Columbus Crew SC have had a chance to go top of the Eastern Conference with a victory, and two weeks in a row Crew SC have failed to take a single point from massively important fixtures. Their latest defeat, a 2-1 humbling at the hands of the East-leading New York Red Bulls, started so well for Gregg Berhalter’s side, but was undone by a pair of costly, comedic defensive errors that allowed Lloyd Sam and Bradley Wright-Phillips (15th of the season) to erase an early deficit (Justin Meram) and win all three points. The result not only keeps the Red Bulls top of the East, but gives them a three- and four-point cushion with three and two games in hand on their nearest competitors., D.C. United and New England Revoltion respectively. For Crew SC, they’re four points back of the Red Bulls in fourth place, one point ahead of fifth-place Toronto FC, who have a game in hand.

[ MORE: | Week 30 TOTW | POTW ]

Three moments that mattered

9′ — Meram pokes it past Robles for an early lead — Meram “earned” his goal all the way back in midfield, when the Iraqi international’s mazy run took a routine turnover inside Crew SC’s defensive half and turned it into a dangerous counter-attacking opportunity. Harrison Afful overlapped and provided the cross for Meram to send home.

12′ — Sam capitalizes on multiple mistakes to equalize — Crew SC pass the ball out of the back. They don’t boot it forward to clear. It’s just what they do. Sometimes, that’ll bite you. When your goalkeeper and right back both have blunders clearing the ball 10 seconds apart, you probably deserve to concede an ugly, scrappy goal.

21′ — Wright-Phillips capitalizes on more defensive gaffes — See the above description for Red Bulls goal no. 1.

[ FOLLOW: All of PST’s MLS coverageStandings | Stats | Schedule ]

Man of the match: Damien Perrinelle

Goalscorers: Meram (9′), Sam (12′), Wright-Phillips (21′)