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Three Good Questions for: Cosmos CEO Seamus O’Brien

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For a brand in 30-year hibernation, the Cosmos name still resonates impressively.

The Cosmos once ruled domestic soccer, peerless in image, appeal and high finance, far ahead of its time and wildly out of balance with the game’s larger public regard.

The brand is up and running again, albeit at a measurably smaller scale.

When the new day Cosmos take the field later this year, the matches at Hofstra University will look nothing like the packed-house affairs of the 70s, when Pele, Franz Beckenbauer, Giorgio Chinaglia and other global stars led the fabulous Cosmos into Giants Stadium.

The new Cosmos will play in the North American Soccer League, domestic professional soccer’s second tier. The club’s larger ambition is anything but second tier. Not long after the club announced plans for a 25,000-seat facility, we talked to Cosmos CEO Seamus O’Brien.

For building awareness of what the Cosmos are now about, what’s the most important thing the organization can do in your first season?

I’m a believer that you earn credibility and respect through your actions. We will build awareness by just doing what we said we were going to do, which is put a very credible, competitive team on the field, building a business off the field that builds credibility and respect within the industry as one that is professional and of a high quality standard. And obviously, being competitive in a business sense and then winning on the pitch.

I’m of the school that I’m not interested in making big, grandiose statements. I’ll let our action do the talking.”

It seems that managing the public’s expectations might be a challenge. Obviously you cannot be the Cosmos of old, so how do you approach that?

I am very conscious of the history of the club, and it is in some ways a burden because it does create expectations, with people dreaming of the past. But I have made it clear that history doesn’t build a future and it doesn’t build a business. You’ve got to build your own history. I hope that everything we do will be respectful of the history, conscious of the history, and I’m sure it will blend through our messaging and our branding of the club. But ultimately we’ve got to build a new history and build a position based on how we perform today. Because the nostalgia of the past will only last so long. This is a tough sports town. New York expects winners. If we don’t perform on and off the field, the history will count for nothing.”

What is your relationship with MLS, because sometimes it is difficult to say if you guys are more ally or adversary?

A lot is being made of this. For us it’s simple: we are starting again from the beginning. As we’ve said, 30 years ago is a long time. We are building a business that has a very strong foundation. If it takes us 10 years to get back to the heights where we were before, I will be delighted. One thing I’ve said, when we get there this time, we won’t be going away. So we don’t want to make any false starts, doing things too quickly. Nothing could be more foolish. The thought that we could step out in our first season at MLS level and be a winner on and off the field, would be absurd. So we made the decision that [the North American Soccer League] is the right place for us to start again.

So we haven’t ruled out MLS, but we haven’t ‘ruled it in,’ if that’s the word. We’re going to look at it. Right now, we had other priorities for our capital as to what we wanted to do in building the club, and that’s what we’re going to do. As for MLS and what they want to do, I can’t really speak to that.”

MLS Cup: Toronto FC all about the team

Toronto FC defender Nick Hagglund, center, celebrates his goal against the Montreal Impact with teammates Michael Bradley, right, and Steven Beitashour (33) during the second half of the second leg of MLS Eastern Conference championship series, in Toronto on Wednesday, Nov. 30, 2016. (Frank Gunn/The Canadian Press via AP)
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Toronto, Ontario (AP) Team has been the theme for Toronto FC in the buildup to the MLS Cup final.

From boisterous practices to team-first media interviews, the All for One club motto has been plain to see ahead of the championship game Saturday against the visiting Seattle Sounders.

“You don’t get to this point by mistake or by accident. You get here because a group of special guys who have all bought into a philosophy, an identity,” said Toronto midfielder Will Johnson, an MLS Cup winner with Real Salt Lake and Portland.

“I say the same about Seattle. They’re bought into what they’re good at. We’re bought in, very motivated and want to sacrifice and put aside egos to get to a point as a team to compete for the big trophy.”

[ MORE: Designing the best UCL Round of 16 ]

Star striker Jozy Altidore, no fan of chatting with the media, was downright prickly when a reporter asked him if he had taken time to reflect on his personal journey to the championship game.

“No,” he said definitively. “This isn’t personal, this is a team game. We’re here to try to help Toronto to be a winning team. This has nothing to do with individuals. So it has nothing to do with what I’ve been through. This is what the city’s been through, what the fans have been through, what this club has been through. That’s far more important.”

Fullback Justin Morrow, a seven-year MLS veteran, has never played this deep into the season before.

“Each week we build on top of each other and we get closer as the year goes on. It really feels like it’s a culmination this week,” he said.

[ UCL: Who can Arsenal, Man City, Leicester draw? ]

Coach Greg Vanney has made a point of praising the entire squad, including reserves who function as the scout team in practice. While he has done soccer’s equivalent of shortening his bench for the playoffs, the squad has stayed on point. If anyone has beefs, they have been kept to themselves.

That’s no small feat considering the salaries on the squad range from $7.12 million for star striker Sebastian Giovinco to $51,500 for youngsters Mo Babouli and Tsubasa Endoh.

For Morrow, being part of a tight-knit group allows you to forget that it is your job.

“When teams aren’t doing well, players tend to focus on that – their job and not about the other people on the team,” Morrow said. “And I think when teams are doing well, it becomes about the relationships between the players.”

Report: Atlanta United to acquire Parkhurst; Guardado hopes fading

COLUMBUS, OH - MARCH 12:  Michael Parkhurst #4 of the Columbus Crew SC controls the ball against against the Philadelphia Union on March 12, 2016 at MAPFRE Stadium in Columbus, Ohio.  (Photo by Jamie Sabau/Getty Images)
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Atlanta United is adding MLS experience to its high-flying international acquisitions.

The expansion side is set to acquire Michael Parkhurst from the Columbus Crew, according to a report from The Sporting News.

[ MORE: Mourinho worried about Zorya pitch ]

Parkhurst, 32, has been a fixture for the Crew since returning to MLS after stints with Nordsjælland and FC Augsburg. The 25-times capped American defender would join a relatively loaded expansion unit that reportedly will also add veteran Chicago goalkeeper Sean Johnson.

Unfortunately for Atlanta, it seems the first-year club’s hopes of landing Mexican star Andres Guardado are fading.

From Ives Galarcep for The Sporting News:

The club has one remaining designated player slot it is expected to fill ahead of its inaugural 2017 season, but transfer target Andres Guardado appears less likely to be the player to fill that slot, sources have told Goal USA.

The Crew was a massive disappointment last season, failing to make the playoffs one season after making a run to the MLS Cup Final. Is Parkhurst a good gamble for Atlanta?

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Men in Blazers podcast: Conte v. Pep, Cherries comeback, Spurs-Swans

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Rog and Davo relive the tactical battle between Antonio Conte and Pep Guardiola, marvel at tiny Bournemouth’s comeback win over high-flying Liverpool and duck-and-cover while recapping Spurs 5-0 Swansea.

All of the MiB content — pods, videos and stories can be seen here, but to really stay in touch, follow, subscribe, click here:

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Mourinho accepts Zorya compliment, but says best coach “doesn’t exist”

Manchester United's coach Jose Mourinho, centre, attends a training session with his team at Chernomorets stadium in Odessa, Ukraine, Wednesday, Dec. 7, 2016, ahead of Thursday's Europa League group A soccer match against FC Zorya Luhansk. (AP Photo/Efrem Lukatsky)
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On the eve of his side playing Manchester United in the UEFA Europa League, Zorya Luhansk boss Yuriy Vernydub called counterpart Jose Mourinho the best manager in the world.

And Mourinho disagreed.

Well, in principle.

[ MORE: Designing the best UCL Round of 16 ]

The Portuguese was flattered by Vernydub’s compliments and isn’t one to turn down praise. Yet at the same time, Mourinho thinks a coach’s success is year-to-year. There’s no clear best in the sport, according to Mou.

From ManUtd.com:

“He was nice by saying that but I don’t think he is right. I don’t think there is a best coach in the world. It doesn’t exist in my opinion. Every season one has to win the FIFA Gold Ball but I don’t think there is the best. You can say the best of the year and that I agree. Every year there is one with the most important result. So he is just being nice, no more than that.”

That’s almost meta, Mou.

Conceptually we understand, and Mourinho would feel he was the best in the world three seasons ago but not last year or this year (yet). Yet it’s difficult to say that the bodies of work from Pep Guardiola, Mourinho, Carlo Ancelotti, Unai Emery, Antonio Conte, Luis Enrique, and Jurgen Klopp couldn’t be measured against each other, right?

[ MORE: United, Saints advancement scenarios ]

Onto the little picture Mourinho is worried about a potentially rock hard pitch at Zorya affecting the game. This, from the BBC:

“The pitch is very hard, the pitch is very icy,” said United boss Mourinho.

“They are putting warmth on the top of it, but the pitch is very difficult and people cannot make miracles. Let’s hope everything goes well.”

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