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Three Good Questions for: Cosmos CEO Seamus O’Brien

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For a brand in 30-year hibernation, the Cosmos name still resonates impressively.

The Cosmos once ruled domestic soccer, peerless in image, appeal and high finance, far ahead of its time and wildly out of balance with the game’s larger public regard.

The brand is up and running again, albeit at a measurably smaller scale.

When the new day Cosmos take the field later this year, the matches at Hofstra University will look nothing like the packed-house affairs of the 70s, when Pele, Franz Beckenbauer, Giorgio Chinaglia and other global stars led the fabulous Cosmos into Giants Stadium.

The new Cosmos will play in the North American Soccer League, domestic professional soccer’s second tier. The club’s larger ambition is anything but second tier. Not long after the club announced plans for a 25,000-seat facility, we talked to Cosmos CEO Seamus O’Brien.

For building awareness of what the Cosmos are now about, what’s the most important thing the organization can do in your first season?

I’m a believer that you earn credibility and respect through your actions. We will build awareness by just doing what we said we were going to do, which is put a very credible, competitive team on the field, building a business off the field that builds credibility and respect within the industry as one that is professional and of a high quality standard. And obviously, being competitive in a business sense and then winning on the pitch.

I’m of the school that I’m not interested in making big, grandiose statements. I’ll let our action do the talking.”

It seems that managing the public’s expectations might be a challenge. Obviously you cannot be the Cosmos of old, so how do you approach that?

I am very conscious of the history of the club, and it is in some ways a burden because it does create expectations, with people dreaming of the past. But I have made it clear that history doesn’t build a future and it doesn’t build a business. You’ve got to build your own history. I hope that everything we do will be respectful of the history, conscious of the history, and I’m sure it will blend through our messaging and our branding of the club. But ultimately we’ve got to build a new history and build a position based on how we perform today. Because the nostalgia of the past will only last so long. This is a tough sports town. New York expects winners. If we don’t perform on and off the field, the history will count for nothing.”

What is your relationship with MLS, because sometimes it is difficult to say if you guys are more ally or adversary?

A lot is being made of this. For us it’s simple: we are starting again from the beginning. As we’ve said, 30 years ago is a long time. We are building a business that has a very strong foundation. If it takes us 10 years to get back to the heights where we were before, I will be delighted. One thing I’ve said, when we get there this time, we won’t be going away. So we don’t want to make any false starts, doing things too quickly. Nothing could be more foolish. The thought that we could step out in our first season at MLS level and be a winner on and off the field, would be absurd. So we made the decision that [the North American Soccer League] is the right place for us to start again.

So we haven’t ruled out MLS, but we haven’t ‘ruled it in,’ if that’s the word. We’re going to look at it. Right now, we had other priorities for our capital as to what we wanted to do in building the club, and that’s what we’re going to do. As for MLS and what they want to do, I can’t really speak to that.”

FOLLOW LIVE: Man United back at Old Trafford; Southampton away in Israel

MANCHESTER, ENGLAND - SEPTEMBER 24:  Paul Pogba of Manchester United shows his appreciation for the fans after the final whistleduring the Premier League match between Manchester United and Leicester City at Old Trafford on September 24, 2016 in Manchester, England.  (Photo by Laurence Griffiths/Getty Images)
Photo by Laurence Griffiths/Getty Images
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Manchester United and Southampton, the only Premier League sides in the group stage of the 2016-17 Europa League, suffered and enjoyed, respectively, on matchday no. 1 two weeks ago.

[ FOLLOW LIVE: Thursday’s Europa League action ]

Man United suffered defeat at the hands of Feyenoord on the opening day of the group stage, losing 1-0 abroad, with a mostly first-team squad just days after the Manchester derby defeat to Manchester City. Jose Mourinho’s Red Devils currently sit bottom of Group A.

Meanwhile, Southampton opened their European campaign with a home victory over Sparta Prague. Charlie Austin scored twice on the day, and Jay Rodriguez provided the other goal. Saints enter matchday no. 2 top of Group K.

Today’s notable Europa League fixtures

Manchester United vs. Zorya — 3:05 p.m. ET
Hapoel Beer Sheva vs. Southampton — 1 p.m. ET
Steaua Bucuresti vs. Villarreal — 1 p.m. ET
Athletic Bilbao vs. Rapid Vienna — 3:05 p.m. ET
Celta Vigo vs. Panathinaikos — 1 p.m. ET
Roma vs. Astra Giurgiu — 3:05 p.m. ET
Sparta Prague vs. Inter Milan — 1 p.m. ET
Fiorentina vs. Qarabga — 1 p.m. ET
Genk vs. Sassuolo — 3:05 p.m. ET
Schalke vs. Red Bull Salzburg — 1 p.m. ET

18-year-old American Carter-Vickers signs new Tottenham contract

MELBOURNE, AUSTRALIA - JULY 29:   Cameron Carter-Vickers of Tottenham Hotspur headers the ball during 2016 International Champions Cup Australia match between Tottenham Hotspur and Atletico de Madrid at Melbourne Cricket Ground on July 29, 2016 in Melbourne, Australia.  (Photo by Vince Caligiuri/Getty Images)
Photo by Vince Caligiuri/Getty Images
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It’s been a decent eight days for Cameron Carter-Vickers, to say the least.

[ FOLLOW: All of PST’s PL coverage ]

Just last Wednesday, the 18-year-old United States and England dual international made his first-team debut for Tottenham Hotspur in the club’s rout of League One side Gillingham in the third round of the 2016-17 EFL Cup.

Barely a week later, it was announced by the club that Carter-Vickers had put pen to paper on a brand new contract that will keep him at Tottenham until the summer of 2019.

Carter-Vickers, who is yet to make his Premier League debut for Spurs, has been a part of the club’s youth academy for eight years now, progressing through the ranks and arriving onto the periphery of the first-team squad this season. Available off the bench for just about every game Spurs have played this season, the Essex-born youngster has seemingly surpassed 23-year-old Austrian international Kevin Wimmer along Mauricio Pochettino‘s pecking order.

[ MORE: PL power rankings — Man United soar; City still the standard ]

The son of an American father, former professional basketball player Howard Carter, CCV is eligible for both the English and U.S. national teams. With his rise to the Spurs first team, rumors have begun to circulate that England would come calling soon, though SI.com reported on Wednesday that he is “all USA” regarding his international allegiance.

CCV spoke exclusively and extensively to PST’s Joe Prince-Wright last September. You can read JPW’s feature about the then-17-year-old, right here.

MLS Playoff Picture: LA, Philly, 4 others can clinch berths this weekend

Landon Donovan, LA Galaxy (Photo credit: LA Galaxy / Facebook)
Photo credit: LA Galaxy / Facebook
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By 3 p.m. ET on Sunday, the race for MLS Cup Playoffs places in the Eastern Conference could be 100 percent complete, with only (lots and lots of) questions over seeding for the postseason left to be worked out over the season’s final two games.

[ FOLLOW: All of PST’s MLS coverage ]

In the Western Conference, as many as four playoff places could be claimed by weekend’s end, with three teams left to battle it out for the final two spots over the final month of the 2016 regular season.

Eastern Conference

Already clinched

Toronto FC, New York Red Bulls, New York City FC

Can clinch this weekend

Philadelphia Union With a win over New York Red Bulls (7 p.m. ET, Saturday), and a New England Revolution draw or loss to Sporting Kansas City (7:30 p.m. ET, Saturday), would clinch a playoff place; would also clinch a playoff place with a win over Red Bulls, and a Revolution loss to Sporting KC, and an Orlando City SC draw or loss to Montreal Impact (1 p.m. ET, Sunday).

Montreal Impact — With a win over Orlando City SC, and a Revolution draw or loss to Sporting KC, would clinch a playoff place.

D.C. United — With a win over Toronto FC (7:30 p.m. ET, Saturday), and a Revolution loss to Sporting KC, would clinch a playoff place.

Game to watch

Toronto FC vs. D.C. United (7:30 p.m. ET, Saturday) — Massive implications at the top of the East, and at the bottom of the playoff places. TFC need a win to stay at least one point clear of the duo from New York, while DCU would just about lock up a spot of their own with the three points. Fourth place, thus hosting the knockout round game, is still in play for United.

Western Conference

Already clinched

FC Dallas

Can clinch this weekend

Colorado Rapids — With a win or draw against Portland Timbers (9 p.m. ET, Saturday), would clinch a playoff place.

LA Galaxy — With a win over FC Dallas (9 p.m. ET, Saturday), would clinch a playoff place; would also clinch a playoff place with a draw against FC Dallas, and a Timbers draw or loss against Rapids; would also clinch a playoff place with a loss to FC Dallas and a Timbers loss to Rapids.

Real Salt Lake — With a win over San Jose Earthquakes (10:30 p.m. ET, Saturday), and a Timbers loss to Rapids, would clinch a playoff place.

Game to watch

FC Dallas vs. LA Galaxy (9 p.m. ET, Saturday) — With the Rapids just five points back and holding two games in hand, the Supporters’ Shield is far from locked up for FCD. Winless in their last three, they’ve only themselves to blame for Colorado being back in it.

VIDEO: PL Download on Arsene Wenger’s 20-year anniversary at Arsenal

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This is a must-watch for any fan of the Premier League.

On Oct. 1 1996, Arsene Wenger arrived as Arsenal’s new manager as a virtual nobody. This Saturday he celebrates 20 years in charge of the Gunners and there is a special Premier League Download to celebrate his incredible longevity.

[ STREAM: Every PL game live on NBC Sports 

At 12:30 p.m. ET, this Saturday, Oct. 1, NBCSN presents a new Premier League Download: Inside the Mind of Arsene Wenger, hosted by The Men in Blazers’ Roger Bennett.

Watch the promo above to get a taste of what’s to come in the full episode, as Bennett traveled to London to interview Wenger on his legacy, philosophy as a manager, and more.