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Three Good Questions for: Cosmos CEO Seamus O’Brien

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For a brand in 30-year hibernation, the Cosmos name still resonates impressively.

The Cosmos once ruled domestic soccer, peerless in image, appeal and high finance, far ahead of its time and wildly out of balance with the game’s larger public regard.

The brand is up and running again, albeit at a measurably smaller scale.

When the new day Cosmos take the field later this year, the matches at Hofstra University will look nothing like the packed-house affairs of the 70s, when Pele, Franz Beckenbauer, Giorgio Chinaglia and other global stars led the fabulous Cosmos into Giants Stadium.

The new Cosmos will play in the North American Soccer League, domestic professional soccer’s second tier. The club’s larger ambition is anything but second tier. Not long after the club announced plans for a 25,000-seat facility, we talked to Cosmos CEO Seamus O’Brien.

For building awareness of what the Cosmos are now about, what’s the most important thing the organization can do in your first season?

I’m a believer that you earn credibility and respect through your actions. We will build awareness by just doing what we said we were going to do, which is put a very credible, competitive team on the field, building a business off the field that builds credibility and respect within the industry as one that is professional and of a high quality standard. And obviously, being competitive in a business sense and then winning on the pitch.

I’m of the school that I’m not interested in making big, grandiose statements. I’ll let our action do the talking.”

It seems that managing the public’s expectations might be a challenge. Obviously you cannot be the Cosmos of old, so how do you approach that?

I am very conscious of the history of the club, and it is in some ways a burden because it does create expectations, with people dreaming of the past. But I have made it clear that history doesn’t build a future and it doesn’t build a business. You’ve got to build your own history. I hope that everything we do will be respectful of the history, conscious of the history, and I’m sure it will blend through our messaging and our branding of the club. But ultimately we’ve got to build a new history and build a position based on how we perform today. Because the nostalgia of the past will only last so long. This is a tough sports town. New York expects winners. If we don’t perform on and off the field, the history will count for nothing.”

What is your relationship with MLS, because sometimes it is difficult to say if you guys are more ally or adversary?

A lot is being made of this. For us it’s simple: we are starting again from the beginning. As we’ve said, 30 years ago is a long time. We are building a business that has a very strong foundation. If it takes us 10 years to get back to the heights where we were before, I will be delighted. One thing I’ve said, when we get there this time, we won’t be going away. So we don’t want to make any false starts, doing things too quickly. Nothing could be more foolish. The thought that we could step out in our first season at MLS level and be a winner on and off the field, would be absurd. So we made the decision that [the North American Soccer League] is the right place for us to start again.

So we haven’t ruled out MLS, but we haven’t ‘ruled it in,’ if that’s the word. We’re going to look at it. Right now, we had other priorities for our capital as to what we wanted to do in building the club, and that’s what we’re going to do. As for MLS and what they want to do, I can’t really speak to that.”

Morgan, USWNT cruise past Costa Rica 5-0 behind early flurry of goals

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The U.S. Women got off to a flying start in Olympic qualification Group A play by torching Costa Rica 5-0, including goals from Alex Morgan, Carli Lloyd, and Crystal Dunn.

Morgan led the way with a double, including one in the opening 12 seconds – only six passes off the opening kick – that set the record for quickest goal in U.S. Soccer history. Lloyd and Dunn both struck in the opening 15 minutes to make it 3-0 before Costa Rica even had time to blink. Lloyd’s came on a penalty after Dunn was felled for the captain’s 83rd international goal, and then the latter bagged one of her own minutes later on a rebound off a shot by Morgan.

[ VIDEO: Alex Morgan caps off a 12-second, six-pass goal ]

The visitors were able to make it Morgan scored her second after the hour mark to cap the goal tally. Jill Ellis completed her trio of substitutions after the fourth goal and the U.S. saw the game out easily.

The fifth came late on a cross from Tobin Heath that fell to Christen Press in the box. With her back to the goal, the 27-year-old produced a simply stunning first touch, back-heeling the ball down before whipping around the opposite direction to lose her defender and firing home the fifth goal.

With the final whistle, the United States improved their record against Costa Rica to a perfect 13-0. The U.S. will play Mexico next on Saturday before finishing out Group A play against Puerto Rico on Monday, February 15.

VIDEO: Alex Morgan scores goal against Costa Rica in 12 seconds

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The United States got off to a historically roaring start in Olympic qualifying. Taking on Costa Rica in Frisco, Texas to begin Group A play, Alex Morgan opened the scoring in just 12 seconds, taking just six passes to complete the masterpiece.

According to the USWNT twitter account, the goal is the fastest in U.S. Soccer history.

According to CONCACAF, the goal is also the quickest in CONCACAF Olympic qualifying, breaking Abby Wambach’s of 35 seconds in a 14-0 domination of the Dominican Republic in 2012.

[ WATCH LIVE: USWNT vs Costa Rica live online on NBC Sports Live Extra ]

The United States scored three goals in the first 15 minutes against Costa Rica tonight. They will take on Mexico and Puerto Rico across the next five days.

Watch Live: USWNT vs Costa Rica in Olympic qualifying

SAN DIEGO, CA - JANUARY 23:  (L-R) Carli Lloyd #10 of the United States is congratulated by teammate Alex Morgan #13 after a goal against Ireland at Qualcomm Stadium on January 23, 2016 in San Diego, California.  (Photo by Todd Warshaw/Getty Images)
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The United States women are set to begin Group A play in Olympic qualification, taking on 36th ranked Costa Rica at Toyota Stadium in Frisco, Texas at 8:30 a.m. ET.

The game takes place after a 17-day camp at the national training camp in Carson, California.

[ WATCH LIVE: USWNT vs Costa Rica live online on NBC Sports Live Extra ]

Other teams in the group include Mexico and Puerto Rico. The Mexicans dominated Puerto Rico 6-0 in the first game.

LINEUP

United States: Solo; Krieger, Johnston, Sauerbrunn, Klingenberg; Brian, Horan, Dunn, Lloyd, Heath; Morgan.

Columbus, NYCFC release new kits to mixed results

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Two Major League Soccer clubs have put their kits out there for the 2016 season. They’ve received a mediocre welcome at best.

Columbus was the first, and their kit makes a bold statement moving away from the traditional yellow and black that so often adorns their regular shirts. Instead, the kit incorporates the Columbus flag onto it. The release has seen quite a negative reaction on social media.

The kit was unveiled at the Columbus City Hall on Wednesday, featuring the traditional adidas stripes, although instead of the usual placement on the shoulders, the stripes come down the side of the torso. Recently, adidas has the tendency to copy general jersey patterns across its multiple properties, so look for this design with other clubs in the near future.

The negative reaction to the Columbus release isn’t terribly surprising considering fans often enjoy sticking to tradition, and backlash is common when clubs deviate from the norm. As an additional hurdle, the color contrast between red and yellow is somewhat stark, lending to the difficult reception. Add in the bright pastel blue shorts and…yikes.

While the club didn’t describe how they will utilize this kit during the season, it’s likely to be the primary (at least for now) as the club release says the kit portfolio also includes last year’s black kit, which is traditionally the away kit.

NYCFC’s release of their secondary kit was more positive, receiving a mixed response on social media.

As you can see, adidas again copied their general outline with the stripes down the side of the torso. However, the German clothing manufacturer did much better with the general design of these kits than the Columbus ones. I will give a bit of personal opinion here: I absolutely love these kits. The ripple effect accentuates the crest with a near-3D effect, and the colors mesh perfectly which serves to assuage the eye from being overwhelmed by a busy design. If there’s any criticism, it’s that without an outline, the Etihad logo tends to get in the way a bit, but that’s nitpicking. Well done NYCFC. Columbus…I’ll leave that one to you all.