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Three Good Questions for: Cosmos CEO Seamus O’Brien

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For a brand in 30-year hibernation, the Cosmos name still resonates impressively.

The Cosmos once ruled domestic soccer, peerless in image, appeal and high finance, far ahead of its time and wildly out of balance with the game’s larger public regard.

The brand is up and running again, albeit at a measurably smaller scale.

When the new day Cosmos take the field later this year, the matches at Hofstra University will look nothing like the packed-house affairs of the 70s, when Pele, Franz Beckenbauer, Giorgio Chinaglia and other global stars led the fabulous Cosmos into Giants Stadium.

The new Cosmos will play in the North American Soccer League, domestic professional soccer’s second tier. The club’s larger ambition is anything but second tier. Not long after the club announced plans for a 25,000-seat facility, we talked to Cosmos CEO Seamus O’Brien.

For building awareness of what the Cosmos are now about, what’s the most important thing the organization can do in your first season?

I’m a believer that you earn credibility and respect through your actions. We will build awareness by just doing what we said we were going to do, which is put a very credible, competitive team on the field, building a business off the field that builds credibility and respect within the industry as one that is professional and of a high quality standard. And obviously, being competitive in a business sense and then winning on the pitch.

I’m of the school that I’m not interested in making big, grandiose statements. I’ll let our action do the talking.”

It seems that managing the public’s expectations might be a challenge. Obviously you cannot be the Cosmos of old, so how do you approach that?

I am very conscious of the history of the club, and it is in some ways a burden because it does create expectations, with people dreaming of the past. But I have made it clear that history doesn’t build a future and it doesn’t build a business. You’ve got to build your own history. I hope that everything we do will be respectful of the history, conscious of the history, and I’m sure it will blend through our messaging and our branding of the club. But ultimately we’ve got to build a new history and build a position based on how we perform today. Because the nostalgia of the past will only last so long. This is a tough sports town. New York expects winners. If we don’t perform on and off the field, the history will count for nothing.”

What is your relationship with MLS, because sometimes it is difficult to say if you guys are more ally or adversary?

A lot is being made of this. For us it’s simple: we are starting again from the beginning. As we’ve said, 30 years ago is a long time. We are building a business that has a very strong foundation. If it takes us 10 years to get back to the heights where we were before, I will be delighted. One thing I’ve said, when we get there this time, we won’t be going away. So we don’t want to make any false starts, doing things too quickly. Nothing could be more foolish. The thought that we could step out in our first season at MLS level and be a winner on and off the field, would be absurd. So we made the decision that [the North American Soccer League] is the right place for us to start again.

So we haven’t ruled out MLS, but we haven’t ‘ruled it in,’ if that’s the word. We’re going to look at it. Right now, we had other priorities for our capital as to what we wanted to do in building the club, and that’s what we’re going to do. As for MLS and what they want to do, I can’t really speak to that.”

Sydney FC return to winning ways in A-League

MELBOURNE, AUSTRALIA - FEBRUARY 24:  Goalkeeper Danny Vukovic of Sydney FC makes a save as Bruno Fornaroli of City competes for the ball during the round 21 A-League match between Melbourne City and Sydney FC at AAMI Park on February 24, 2017 in Melbourne, Australia.  (Photo by Scott Barbour/Getty Images)
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SYDNEY (AP) Bobo scored twice as Sydney FC rebounded from its first loss in the A-League to beat Melbourne City 3-1 and continue atop the table.

[ MORE: Schmeichel speaks about Ranieri sacking, state of Leicester ]

Sydney’s ambitious attempt to become the first team to end the regular season unbeaten came unstuck last week when it was beaten by Western Sydney Wanderers in a fractious local derby, repercussions of which continued through the week. Wanderers were fined $20,000 by Football Federation Australia after its fans unfurled an obscene banner targeting Sydney coach Graham Arnold.

[ MORE: Chelsea, Everton extend unbeaten run in Saturday’s PL play ]

Sydney raised itself above that controversy on Friday with a comprehensive win over Melbourne City which briefly took it 11 points clear in first place.

Melbourne Victory restored the gap to eight points when it beat defending champion Adelaide United 2-1, and Perth leapfrogged Melbourne City into third place when it dumped the Wanderers 2-0.

Bobo opened Sydney’s scoring with a penalty, but City canceled that out only a minute later.

Sydney went in front again after the break, and Bobo sealed the win, set up by a superb through ball by Milos Ninkovic which highlighted their developing combination.

Midfielder Brandon O’Neil said Sydney was determined to leave behind the contention of their derby loss.

“When it all came out, the FFA and Western Sydney had to deal with it and it did,” O’Neil said. “It brought us together and we spoke about a few things, and nothing changed for us. We want to be premier (champions).”

Melbourne Victory’s win over Adelaide kept it in touch with Sydney with seven regular season rounds remaining.

Wellington kept its faint playoff hopes alive, staying in seventh place with a 2-1 win over Brisbane.

Whitecaps acquire U.S. defender Brek Shea in deal with Orlando City

Toronto FC v Orlando City SC
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With almost a week to go until the Major League Soccer season kicks off, the Vancouver Whitecaps and Orlando City may have pulled off one of the biggest trades of offseason.

[ MORE: MLS negotiating to bring Chicharito to U.S. in 2018 ]

The clubs announced on Saturday that the Whitecaps have acquired U.S. Men’s National Team midfielder/defender Brek Shea in exchange for forward Giles Barnes, who is headed to Orlando City.

“We are excited to welcome Brek to our club and city,” said Whitecaps FC manager Carl Robinson. “Brek is a tall, physical, skilled player and will bring a different dimension to our attack. Brek will join the group in coming days and we anticipate he will be available for selection as early as this Thursday’s Champions League match against New York.”

Shea, 26, began his career in MLS with FC Dallas before heading to England for a brief stint with Stoke City. The U.S. defender made his way back to MLS ahead of Orlando City’s inaugural season in 2015 and started 39 matches in that span.

[ FOLLOW: All of PST’s MLS coverage ]

Meanwhile, Barnes has scored 33 goals since joining MLS in 2012. The 28-year-old forward played with the Houston Dynamo before spending last season with the Whitecaps.

Report: MLS negotiating to bring Chicharito to U.S. in 2018

Javier "Chicharito" Hernandez, Bayer Leverkusen & Mexico
AP Photo/Martin Meissner)
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Major League Soccer has attracted some of the world’s biggest stars over recent years and now one of the Mexican national team’s top talents could be heading stateside very soon.

[ FOLLOW: All of PST’s MLS coverage ]

According to ESPN FC, MLS is currently in negotiations with Bundesliga side Bayer Leverkusen in an attempt to lure Mexican striker Javier “Chicharito” Hernandez to the U.S. in the summer of 2018.

Expansion side Los Angeles FC has been heavily linked with Hernandez, with the club making its entrance into MLS in 2018. Additionally, the Los Angeles Galaxy have also been said to have strong ties with Chicharito.

Hernandez, 28, is currently under contract until next summer, and MLS is reportedly seeking a move in 2018 to avoid paying a transfer fee for the El Tri forward.

ESPN FC is also reporting that Chicharito could make around $9 million annually if he does in fact join MLS.

In 2015, Orlando City and the Chicago Fire were both linked with acquiring Hernandez but the Leverkusen forward was insistent upon the fact that he play Champions League football.

PL Sunday: Spurs look to regain second against Stoke

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Although there’s only one match on Sunday’s Premier League docket, the fixture bears great weight for both clubs.

[ MORE: All of PST’s PL coverage ]

Tottenham vs. Stoke City — 8:30 a.m. ET, on NBCSN and NBCSports.com

Spurs have the chance to move back into second place at White Hart Lane as Mauricio Pochettino‘s side are firmly in a battle to finish runners’ up to Chelsea this season. Tottenham currently sit 13 points out of the top spot, however, five clubs are within four points of another in the battle for second. Danny Rose and Erik Lamela remain sidelined due to injuries but Spurs will remain the favorites in the fixture after having won their previous two league meetings.

Stoke enters Sunday having gone unbeaten in five of its last six PL matches and the Potters can enter the top 10 with a victory. Mark Hughes‘ side could be given a big lift with the potential return of Xherdan Shaqiri while Saido Berahino could be in line to earn his first start since joining Stoke. Both players could present massive upside for the Potters, who have struggled to find goals as of late. In their last four matches, Stoke have managed just three finishes, one of which came from an own goal.