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Three Good Questions for: Cosmos CEO Seamus O’Brien


For a brand in 30-year hibernation, the Cosmos name still resonates impressively.

The Cosmos once ruled domestic soccer, peerless in image, appeal and high finance, far ahead of its time and wildly out of balance with the game’s larger public regard.

The brand is up and running again, albeit at a measurably smaller scale.

When the new day Cosmos take the field later this year, the matches at Hofstra University will look nothing like the packed-house affairs of the 70s, when Pele, Franz Beckenbauer, Giorgio Chinaglia and other global stars led the fabulous Cosmos into Giants Stadium.

The new Cosmos will play in the North American Soccer League, domestic professional soccer’s second tier. The club’s larger ambition is anything but second tier. Not long after the club announced plans for a 25,000-seat facility, we talked to Cosmos CEO Seamus O’Brien.

For building awareness of what the Cosmos are now about, what’s the most important thing the organization can do in your first season?

I’m a believer that you earn credibility and respect through your actions. We will build awareness by just doing what we said we were going to do, which is put a very credible, competitive team on the field, building a business off the field that builds credibility and respect within the industry as one that is professional and of a high quality standard. And obviously, being competitive in a business sense and then winning on the pitch.

I’m of the school that I’m not interested in making big, grandiose statements. I’ll let our action do the talking.”

It seems that managing the public’s expectations might be a challenge. Obviously you cannot be the Cosmos of old, so how do you approach that?

I am very conscious of the history of the club, and it is in some ways a burden because it does create expectations, with people dreaming of the past. But I have made it clear that history doesn’t build a future and it doesn’t build a business. You’ve got to build your own history. I hope that everything we do will be respectful of the history, conscious of the history, and I’m sure it will blend through our messaging and our branding of the club. But ultimately we’ve got to build a new history and build a position based on how we perform today. Because the nostalgia of the past will only last so long. This is a tough sports town. New York expects winners. If we don’t perform on and off the field, the history will count for nothing.”

What is your relationship with MLS, because sometimes it is difficult to say if you guys are more ally or adversary?

A lot is being made of this. For us it’s simple: we are starting again from the beginning. As we’ve said, 30 years ago is a long time. We are building a business that has a very strong foundation. If it takes us 10 years to get back to the heights where we were before, I will be delighted. One thing I’ve said, when we get there this time, we won’t be going away. So we don’t want to make any false starts, doing things too quickly. Nothing could be more foolish. The thought that we could step out in our first season at MLS level and be a winner on and off the field, would be absurd. So we made the decision that [the North American Soccer League] is the right place for us to start again.

So we haven’t ruled out MLS, but we haven’t ‘ruled it in,’ if that’s the word. We’re going to look at it. Right now, we had other priorities for our capital as to what we wanted to do in building the club, and that’s what we’re going to do. As for MLS and what they want to do, I can’t really speak to that.”

“Sorry to kill your stories”: Klopp not seeking new Liverpool GK

during the UEFA Europa League Group B match between Liverpool FC and FC Girondins de Bordeaux at Anfield on November 26, 2015 in Liverpool, United Kingdom.
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The topic of goalkeeper Simon Mignolet is a lightning rod for a certain subset of Liverpool fans, but you can count Jurgen Klopp in the group that likes him just fine, thank you.

[ MORE: USMNT back Alvarado on Club America’s transfer list? ]

The 27-year-old Belgian has been the man between the sticks for Klopp since the manager took over at Anfield, and Klopp is already tiring of the rumors that he’s looking for better in the goalkeeping department.

From the BBC:

“I’m absolutely satisfied with our goalkeeper situation.

“I’m sorry to kill your stories about German goalkeepers and different goalkeepers from Stoke – we are not looking for another goalkeeper.”

Pretty clear cut there. Jack Butland would be nice and all, but Klopp’s fine with Mignolet and ex-Bolton man Adam Bogdan.

Do you think they need better?

Klinsmann backs Altidore ahead of busy 2016; USMNT star “back on board”

Jurgen Klinsmann, Jozy Altidore
AP Photo/Matt Dunham
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Jurgen Klinsmann thinks Jozy Altidore‘s tumultuous year ended on an upswing, and expects it to continued into an important 2016.

The Toronto FC hitman had plenty of ups and downs for club, and just as many for country. Whether injuries or form, Altidore wasn’t often the player USMNT fans remember from years past.

[ MORE: USMNT back Alvarado on Club America’s transfer list? ]

But the recently-turned 26-year-old scored six times in his last nine games with TFC to give him 13 on the season, and Klinsmann seems to think his big striker is out of the woods.

From US Soccer:

“Everybody saw that 2015 for Jozy Altidore has been very difficult, a tricky year, but it has become a year toward the end of it where it got stronger and stronger. He had some injury issues and some fitness issues in the beginning of the year. Obviously we had the episode in the Gold Cup where he was not in the shape he needed to be. In then towards July, August, September, he got more and more into the flow. He started to score goals for Toronto, and he got stronger and stronger for the national team as well. This is a very positive sign for us to have Jozy back on board, to plan with Jozy into a very busy 2016, obviously the biggest highlight is the Copa America in June.”

It’s great for the coach to have faith in the United States’ fourth all-time leading scorer, who should catch Eric Wynalda for third this season. Whether Klinsmann will be rewarded for his faith in the striker is another thing altogether, especially in that pivotal, U.S. hosted tournament this summer.

The tricky thing for Altidore, in the run up to the 2018 World Cup, will be for him to prove his merit if players like Bobby Wood, Aron Johannsson and Jordan Morris continue their rises as scoring options.

Manchester City defeat a “cruel” reminder for Hull City’s Bruce

BRISTOL, ENGLAND - NOVEMBER 21: Hull City Manager Steve Bruce during the Sky Bet Championship match between Bristol City and Hull City at Ashton Gate on November 21, 2015 in Bristol, England.  (Photo by Harry Trump/Getty Images)
Photo by Harry Trump/Getty Images
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For nearly 90 percent of Hull City’s League Cup quarterfinal against Manchester City, the Tigers hung tough.

A 1-0 deficit made dreams of an Etihad equalizer far from absurd, and Hull had to be thinking about the possibility of another extended Cup run after making it to the 2014 FA Cup Final.

[ MORE: League Cup roundup sees Man City, Stoke, Everton advance ]

Then, the 80th minute hit Hull. Seven minutes later, it was 4-0 Man City. Boom. It finished 4-1.

From the BBC:

“If we needed a reminder how cruel it was to play against the big boys, we just had one.

“After 80 minutes we just had our best spell of the match and after 87 minutes it was 4-0. It was never a 4-1.”

Hull is three points off the lead in the Championship after being relegated from the Premier League last season. Their only loss since Sept. 12 came Saturday against Derby County, so the gifts of Man City were likely a surprise.

With loads of genuine respect to Bruce and complete understanding of what he’s inferring, it did feel more like a 4-1 than the 1-0 his Tigers faced for 68 minutes after Wilfried Bony‘s 12th minute tally.

What would it mean for MLS if Portland wins it all on Sunday?

Fanendo Adi, Portland Timbers
AP Photo/The Oregonian, Randy Rasmussen
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It’s a tricky question, isn’t it? Would there be an underlying thread, a lesson, or a copycat inspiration inside of Portland scoring a minor upset of Columbus at MAPFRE Stadium on Sunday?

Here are some thoughts on the storylines from a post-Timbers title.

1) Stick with the boss

Caleb Porter’s reputation is rather “hate or love”, and people (including this “perhaps still bitter from the Olympics” writer) were expecting his days to be numbered after a rough start to this season.

In his first year in PDX, Porter engineered a 20-point upgrade to the West’s No. 1 slot, but Year Two featured no playoffs and it looked headed that way for much of this year.

[ MORE: USMNT back Alvarado on Club America’s transfer list? ]

But after leaping into control of its playoff destiny with a game to play, Porter now has a Conference Final and an MLS Cup Final (at least) on his resume inside of three seasons.

Where other teams have gone through coaches like candy, Portland keeps going with Porter. Perhaps there’s a lesson there, as in 102 games he’s posted 41 wins and 36 draws to go with just 25 losses (and he was missing Will Johnson and Diego Valeri for the critical moments of his bum season).

2) Spend* at the back, and spread it out

Portland spent the league’s 10th highest total dollars on players when including Designated Players, but that total leaps to sixth if you discount the big money guys (Liam Ridgewell, Lucas Melano, Diego Valeri).

You have to get to 19th on the list of top MLS salaries to find Portland’s first entrant (Ridgewell), and you don’t hit another until No. 33 (Fanendo Adi).

[ MLS: Impact to sign 96-times capped Ivorian defender? ]

But Portland has six players in the Top 100, compared to Columbus’ four. High-end spenders NYC (five players), Toronto (four), and L.A. (four) all don’t hit that figure inside of the Top 100 (and to be specific, Portland does in 98).

They also rank ninth in spending on forwards, 14th on midfielders, and third in defenders. Of the 15 players making more than 100k in base salary, four are defenders and one is goalkeeper Adam Kwarasey.

All numbers come from Spotrac*

3) Get Darlington Nagbe

This will be harder to copycat, seeing as there’s only one Darlington Nagbe, but the Timbers’ midfielder is versatile and helps Porter challenge opposing coaches because of the unpredictable nature of how he can be deployed on the pitch.

In fact, when you run numbers on advanced statistics site Squawka, you’ll see something quite interesting. Among players who hit the pitch in at least 2/3 of their teams’ games this season, Nagbe is fourth in MLS in combined score. More intriguing? Besides Michael Bradley, he’s the most complete contributor (offense, defense, possession) of any top scorer.

[ MORE:  Who is the favorite for MLS Cup 2015? ]

Nagbe stats4) Parity continues to reign

For the same reason people barely celebrate the NHL’s Presidents Trophy, the MLS Supporters Shield is a bit of a fallback party for fan bases who fail to capitalize on a season’s worth of solid play.

In much of world soccer, the season-long title matter more than a tournament, but North America is about the playoffs. The fact of the matter is that only one team in MLS this season finished more than four wins out of a playoff spot (Chicago), and most teams that missed the playoffs by a bunch (New York City, Colorado, Real Salt Lake, Houston), earned their gaps off the playoff pace by losing a lot once they were officially eliminated.

Even Chicago, who was awful, had a shot at the playoffs when August ended, only to lose seven of eight to finish the season. MLS, for better or worse, literally is anyone’s ball game at nearly any time.