Three Good Questions for: Cosmos CEO Seamus O’Brien

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For a brand in 30-year hibernation, the Cosmos name still resonates impressively.

The Cosmos once ruled domestic soccer, peerless in image, appeal and high finance, far ahead of its time and wildly out of balance with the game’s larger public regard.

The brand is up and running again, albeit at a measurably smaller scale.

When the new day Cosmos take the field later this year, the matches at Hofstra University will look nothing like the packed-house affairs of the 70s, when Pele, Franz Beckenbauer, Giorgio Chinaglia and other global stars led the fabulous Cosmos into Giants Stadium.

The new Cosmos will play in the North American Soccer League, domestic professional soccer’s second tier. The club’s larger ambition is anything but second tier. Not long after the club announced plans for a 25,000-seat facility, we talked to Cosmos CEO Seamus O’Brien.

For building awareness of what the Cosmos are now about, what’s the most important thing the organization can do in your first season?

I’m a believer that you earn credibility and respect through your actions. We will build awareness by just doing what we said we were going to do, which is put a very credible, competitive team on the field, building a business off the field that builds credibility and respect within the industry as one that is professional and of a high quality standard. And obviously, being competitive in a business sense and then winning on the pitch.

I’m of the school that I’m not interested in making big, grandiose statements. I’ll let our action do the talking.”

It seems that managing the public’s expectations might be a challenge. Obviously you cannot be the Cosmos of old, so how do you approach that?

I am very conscious of the history of the club, and it is in some ways a burden because it does create expectations, with people dreaming of the past. But I have made it clear that history doesn’t build a future and it doesn’t build a business. You’ve got to build your own history. I hope that everything we do will be respectful of the history, conscious of the history, and I’m sure it will blend through our messaging and our branding of the club. But ultimately we’ve got to build a new history and build a position based on how we perform today. Because the nostalgia of the past will only last so long. This is a tough sports town. New York expects winners. If we don’t perform on and off the field, the history will count for nothing.”

What is your relationship with MLS, because sometimes it is difficult to say if you guys are more ally or adversary?

A lot is being made of this. For us it’s simple: we are starting again from the beginning. As we’ve said, 30 years ago is a long time. We are building a business that has a very strong foundation. If it takes us 10 years to get back to the heights where we were before, I will be delighted. One thing I’ve said, when we get there this time, we won’t be going away. So we don’t want to make any false starts, doing things too quickly. Nothing could be more foolish. The thought that we could step out in our first season at MLS level and be a winner on and off the field, would be absurd. So we made the decision that [the North American Soccer League] is the right place for us to start again.

So we haven’t ruled out MLS, but we haven’t ‘ruled it in,’ if that’s the word. We’re going to look at it. Right now, we had other priorities for our capital as to what we wanted to do in building the club, and that’s what we’re going to do. As for MLS and what they want to do, I can’t really speak to that.”

Antonio Conte admits he misses Italy, plans to return home

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This is not exactly what Chelsea’s fans will want to hear on a Monday morning after a resounding 4-0 win at Stoke as the Blues moved up to third in the Premier League table.

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Antonio Conte, who delivered the Premier League title in his first season in charge of the Blues, and his first season in England, in 2016-17, has been speaking of his desire to return to his homeland.

Conte, 48, spoke to Italian radio station RadioUno about his experience in the Premier League and left the door wide-open for a return to Serie A in the coming months as he admitted he misses Italy.

“I miss it, that’s beyond doubt,” Conte said. “Italy is my homeland, so once I have had some good experiences, formative experiences, important and life-changing experiences, I’ll be back. I don’t know when but that’s the aim.

“It’s always difficult to predict the future. Us managers have the most precarious job of all. Today you’re working, tomorrow you’re out. I want to succeed, to finish one project and make the right decision about the next. This experience has given me so much, has improved me so much, but perhaps in the future I won’t be a manager. Perhaps I’ll work as a director of football. I don’t know.”

Conte has been linked with the managers job at Inter Milan and with comments like this, those links will not go away.

Adding further fuel to the fire was his decision to only signed an improved contract over the summer rather than extending his stay at Stamford Bridge. Conte’s current deal is due to expire at the end of the 2018-19 season.

After a tough summer and a tough start to the season which saw a feud with Diego Costa dominate the talk surrounding Chelsea, a loss to Arsenal in the Community Shield, an opening day defeat at home to Burnley, plus some questionable dealings in the transfer market, the pressure was piling on Conte.

His team have responded with five wins in their next six games in all competitions and are right up there with the early pacesetters in the Premier League.

That said, the fact that Conte was under any pressure whatsoever was a joke considering what he had achieved last season when nobody expected Chelsea to seriously challenge for the title. Therein lies why he could want out when his current deal at Chelsea is up, or maybe even sooner than that.

In situations like this I often think about what Eric Cantona did: leave before anybody else expects you to and you’ll go out, and remain, a hero.

Mourinho escapes ban after sending off

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Jose Mourinho will face no further action from the English Football Association after he was sent off at Southampton on Saturday.

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Towards the end of United’s 1-0 win — which keeps them unbeaten and in second-place in the standings — Mourinho encroached slightly onto the pitch (we are talking half a yard here) and referee Craig Pawson sent him to the stands after being called over by fourth official Mike Jones who pulled Mourinho back into his technical area.

Mourinho, in true fashion, then delayed his sending off by shaking the hands of every member of Southampton’s coaching staff before he took his place in the stands for the final few seconds of the game.

After being sent off nine times in his career for various discrepancies over the years, Mourinho is no stranger to having the FA’s rule book thrown at him.

However there is an argument out there, and a credible one, that due to his high profile and history of misdemeanors Mourinho is treated rather differently than most managers.

In his long list of previous incidents where he has stepped out of line, stepping slightly over the touchline at Southampton was incredibly minor.

Common sense has prevailed.

MLS Snapshot: POR carve up 9-man ORL, keep pace with VAN, SKC

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The game in 100 words (or less): All of a sudden, the Western Conference has sprung to life as the 2017 regular season winds down — Vancouver Whitecaps, winners of five of their last seven games (unbeaten); Portland Timbers, winners of four of their last six following Sunday’s 3-0 victory over 10-man nine-man Orlando City SC at Providence Park; Sporting Kansas City, losers of just two of their last 15 games; Seattle Sounders, who had their 13-game unbeaten run snapped on Saturday; and Real Salt Lake, winners of four of their last five. With fewer than a handful of games remaining, Vancouver’s lead on Portland and Sporting KC remains one point after all three sides won this weekend; RSL and Seattle are separated by just three points, three points back of second and third. As for Saturday’s game, Diego Valeri is now a top-two candidate for MVP after scoring two more goals (his 19th and 20th, to go with 9 assists) against 10-man Orlando.

[ MORE: TFC’s Shield celebration delayed | RSL end Seattle’s run at 13 ]

Three moments that mattered

15′ — Valeri extends his streak, makes it 1-0 — The last time Valeri failed to score in a game, the date was July 23.

29′ — Mattocks taps it home after Asprilla’s cross — Huge credit to Diego Chara for the through ball to spring Dairon Asprilla into acres of space. The ball to Mattocks was simple, and he got it right.

59′ — Valeri gets no. 20, makes it 3-0 — Joe Bendik managed to deny Mattocks’ initial effort, but Valeri followed up when everyone in white had already quit on the play.

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Man of the match: Diego Valeri

Goalscorers: Valeri (15′ – PK, 59′), Mattocks (29′)

The 2 Robbies: City Sparkle, Chelsea Shine, Liverpool Hold On

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Robbie Earle and Robbie Mustoe take a look at some of the weekend’s biggest storylines, including Liverpool’s thrilling victory over Leicester City, Tottenham Hotspur’s frantic win away to West Ham United and Manchester City’s demolition of Crystal Palace.

Join Earle & Mustoe on The 2 Robbies Football Show, Saturdays at 5pm ET. Listen on the NBCSports Radio App and call 855-323-4622 in the U.S. for lively passionate debate.

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