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Three Good Questions for: Cosmos CEO Seamus O’Brien


For a brand in 30-year hibernation, the Cosmos name still resonates impressively.

The Cosmos once ruled domestic soccer, peerless in image, appeal and high finance, far ahead of its time and wildly out of balance with the game’s larger public regard.

The brand is up and running again, albeit at a measurably smaller scale.

When the new day Cosmos take the field later this year, the matches at Hofstra University will look nothing like the packed-house affairs of the 70s, when Pele, Franz Beckenbauer, Giorgio Chinaglia and other global stars led the fabulous Cosmos into Giants Stadium.

The new Cosmos will play in the North American Soccer League, domestic professional soccer’s second tier. The club’s larger ambition is anything but second tier. Not long after the club announced plans for a 25,000-seat facility, we talked to Cosmos CEO Seamus O’Brien.

For building awareness of what the Cosmos are now about, what’s the most important thing the organization can do in your first season?

I’m a believer that you earn credibility and respect through your actions. We will build awareness by just doing what we said we were going to do, which is put a very credible, competitive team on the field, building a business off the field that builds credibility and respect within the industry as one that is professional and of a high quality standard. And obviously, being competitive in a business sense and then winning on the pitch.

I’m of the school that I’m not interested in making big, grandiose statements. I’ll let our action do the talking.”

It seems that managing the public’s expectations might be a challenge. Obviously you cannot be the Cosmos of old, so how do you approach that?

I am very conscious of the history of the club, and it is in some ways a burden because it does create expectations, with people dreaming of the past. But I have made it clear that history doesn’t build a future and it doesn’t build a business. You’ve got to build your own history. I hope that everything we do will be respectful of the history, conscious of the history, and I’m sure it will blend through our messaging and our branding of the club. But ultimately we’ve got to build a new history and build a position based on how we perform today. Because the nostalgia of the past will only last so long. This is a tough sports town. New York expects winners. If we don’t perform on and off the field, the history will count for nothing.”

What is your relationship with MLS, because sometimes it is difficult to say if you guys are more ally or adversary?

A lot is being made of this. For us it’s simple: we are starting again from the beginning. As we’ve said, 30 years ago is a long time. We are building a business that has a very strong foundation. If it takes us 10 years to get back to the heights where we were before, I will be delighted. One thing I’ve said, when we get there this time, we won’t be going away. So we don’t want to make any false starts, doing things too quickly. Nothing could be more foolish. The thought that we could step out in our first season at MLS level and be a winner on and off the field, would be absurd. So we made the decision that [the North American Soccer League] is the right place for us to start again.

So we haven’t ruled out MLS, but we haven’t ‘ruled it in,’ if that’s the word. We’re going to look at it. Right now, we had other priorities for our capital as to what we wanted to do in building the club, and that’s what we’re going to do. As for MLS and what they want to do, I can’t really speak to that.”

FOLLOW LIVE: 2016 MLS Cup Playoffs knockout round

Sporting Kansas City forward Dom Dwyer, center, is congratulated by teammates, including midfielder Roger Espinoza (27), following his goal during the first half of an MLS soccer match against the Houston Dynamo in Kansas City, Kan., Saturday, Aug. 1, 2015. (AP Photo/Orlin Wagner)
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The knockout round of the 2016 MLS Cup Playoffs concludes on Thursday, as four teams vie for the final two places — one in the Eastern Conference, one in the Western Conference — in the conference semifinals, which begin on Sunday.

[ FOLLOW LIVE: MLS Cup Playoffs knockout round ]

Up first, the East’s fourth-seeded D.C. United welcome the five-seed Montreal Impact to RFK Stadium for the two sides’ third meeting of the 2016 season. Each of the year’s first two clashes finished a 1-1 draw, in July and August. Didier Drogba is expected to be unavailable for the win-or-go-home tie. United finished the regular season with four wins in the last five games, while the Impact won just two of their last eight.

[ MORE: Preivewing Thursday night’s knockout-round games ]

In the nightcap, the West’s fourth-seeded Seattle Sounders will take on the five-side, Sporting Kansas City, at CenturyLink Field. Sporting were victorious in both regular-season meetings this year — 1-0 on opening day, and 3-0 in late-July, the day the Sounders essentially quit on Sigi Schmid. Since that blistering hot day in KC, the Soudners have lost just twice in 14 games (eight wins, four draws).

Thursday’s MLS Cup Playoffs schedule

D.C. United vs. Montreal Impact — 7:30 p.m. ET
Seattle Sounders vs. Sporting KC — 10 p.m. ET

Cristiano Ronaldo says Ashley Cole is the toughest player he faced

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Cristiano Ronaldo has faced the best defenders in the world during his time with Manchester United, Real Madrid and the Portuguese national team.

He has also caused fits for most of those defenders with goal after goal for club and country. But, there have been some players who have at least made it difficult for the all-time leading goal scorer in Real Madrid and Champions League history.

According to Ronaldo, former Chelsea and Arsenal defender Ashley Cole was the toughest player he has faced in his career.

[ MORE: VIDEO: Incredible Pelle goal in China ]

“Over the years I had some great battles with Ashley Cole, he does not give you a second to breathe,” Ronaldo told Coach Mag. “He was such a tenacious player when he was at his peak, quick, tough in the tackle. You knew it would never be an easy game.”

During his time with Manchester United, Ronaldo faced Cole on numerous occasions while Cole was with Arsenal and Chelsea. The two have also faced off in international competition between Ronaldo’s Portugal and Cole’s England.

It’s certainly high praise for Cole, who now plays in MLS for the LA Galaxy. At the age of 35, Cole has started 25 matches for the Galaxy this season, scoring one goal.

Phil Neville praises Juan Mata’s play to Manchester United

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Juan Mata has appeared in 116 matches for Manchester United since moving to Old Trafford in 2014. In that time, Mata has scored 29 goals and recorded 18 assists.

Despite his performance for the team, some thought Mata would be moved when Jose Mourinho came to town, including former United player and assistant coach Phil Neville.

Neville told Sky Sports, “I actually thought he would be the first out of the door when Jose came, but he’s actually becoming one of the most important players.”

Neville praised Mata’s contributions and versatility for United. “He is never injured, he provides a lot of assists, he plays in two or three different positions, and he scores important goals.”

Manchester United has lacked an identity under Mourinho and recently faltered in the Premier League as the team is winless in its last three matches.

[ MORE: Mourinho gets FA charge ]

Could Mata be the answer to some of United’s problems?

The Spaniard is a classic No. 10 with the ability to dictate his team’s attack and create scoring opportunities for his teammates. Mata can also put the ball in the back of the net as evidenced by his winner against Manchester City in the EFL Cup.

Mourinho has options in the center midfield with the likes of Paul Pogba, Ander Herrera and Michael Carrick in addition to Mata on the roster.

However, given the team’s Premier League struggles, it could be worth giving Mata a chance as the team’s No. 10.

David Moyes faces FA charges after being sent off during EFL Cup

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David Moyes and Sunderland have gotten off to one of the worst starts in Premier League history.

If they fail to earn a point against Arsenal this weekend, they will tie the 1995-96 Manchester City team for the worst start ever through 10 matches with two points.

It appears those frustrations carried over to the EFL Cup for Moyes. On Wednesday, the manager was forced to leave the dugout toward the end of Sunderland’s 1-0 loss to Southampton after he protested a no-call from referee Chris Kavanagh.

Moyes was charged by the FA for his protests, saying the manager “used abusive and/or insulting words towards a match official”.

It’s just another thing to add to Moyes’ plate as he looks to keep Sunderland’s hopes of safety alive in the Premier League.