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Three Good Questions for: Cosmos CEO Seamus O’Brien

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For a brand in 30-year hibernation, the Cosmos name still resonates impressively.

The Cosmos once ruled domestic soccer, peerless in image, appeal and high finance, far ahead of its time and wildly out of balance with the game’s larger public regard.

The brand is up and running again, albeit at a measurably smaller scale.

When the new day Cosmos take the field later this year, the matches at Hofstra University will look nothing like the packed-house affairs of the 70s, when Pele, Franz Beckenbauer, Giorgio Chinaglia and other global stars led the fabulous Cosmos into Giants Stadium.

The new Cosmos will play in the North American Soccer League, domestic professional soccer’s second tier. The club’s larger ambition is anything but second tier. Not long after the club announced plans for a 25,000-seat facility, we talked to Cosmos CEO Seamus O’Brien.

For building awareness of what the Cosmos are now about, what’s the most important thing the organization can do in your first season?

I’m a believer that you earn credibility and respect through your actions. We will build awareness by just doing what we said we were going to do, which is put a very credible, competitive team on the field, building a business off the field that builds credibility and respect within the industry as one that is professional and of a high quality standard. And obviously, being competitive in a business sense and then winning on the pitch.

I’m of the school that I’m not interested in making big, grandiose statements. I’ll let our action do the talking.”

It seems that managing the public’s expectations might be a challenge. Obviously you cannot be the Cosmos of old, so how do you approach that?

I am very conscious of the history of the club, and it is in some ways a burden because it does create expectations, with people dreaming of the past. But I have made it clear that history doesn’t build a future and it doesn’t build a business. You’ve got to build your own history. I hope that everything we do will be respectful of the history, conscious of the history, and I’m sure it will blend through our messaging and our branding of the club. But ultimately we’ve got to build a new history and build a position based on how we perform today. Because the nostalgia of the past will only last so long. This is a tough sports town. New York expects winners. If we don’t perform on and off the field, the history will count for nothing.”

What is your relationship with MLS, because sometimes it is difficult to say if you guys are more ally or adversary?

A lot is being made of this. For us it’s simple: we are starting again from the beginning. As we’ve said, 30 years ago is a long time. We are building a business that has a very strong foundation. If it takes us 10 years to get back to the heights where we were before, I will be delighted. One thing I’ve said, when we get there this time, we won’t be going away. So we don’t want to make any false starts, doing things too quickly. Nothing could be more foolish. The thought that we could step out in our first season at MLS level and be a winner on and off the field, would be absurd. So we made the decision that [the North American Soccer League] is the right place for us to start again.

So we haven’t ruled out MLS, but we haven’t ‘ruled it in,’ if that’s the word. We’re going to look at it. Right now, we had other priorities for our capital as to what we wanted to do in building the club, and that’s what we’re going to do. As for MLS and what they want to do, I can’t really speak to that.”

Ronaldo shows no sign of injury while hanging with Conor McGregor

instagram.com/cristiano/
instagram.com/cristiano/
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Cristiano Ronaldo may not be ready for the UEFA Super Cup, but he’s no longer limping around.

To explore the Real Madrid superstar’s Instagram is to see Ronaldo, sometimes clothed, hanging out with celebrities.

In the last couple weeks we’ve seen him with Eva Longoria, Jennifer Lopez, and now his “bro” Conor McGregor.

[ MORE: Who wins the League of Hate? ]

Wait, what?

Yeah, Ronaldo is friends with the MMA star, and showed no ill form (and no brace of any kind) in several posed photos with McGregor.

Although admittedly, McGregor’s IG game is a bit better: The Irish fighter posted a photo of himself sunning in his briefs with the caption, “I’m gonna get him on the Forbes list by next year. But I’m gonna get him on the tan by next week.”

Good luck with both, bro.

Great to see you bro!!💪🏽🔝

A photo posted by Cristiano Ronaldo (@cristiano) on Jul 24, 2016 at 3:48pm PD

Bruce pens letter to Hull fans: “Desperately wanted to make it work”

YORK, ENGLAND - JULY 23: Steve Bruce manager of  Hull City ahead of the pre-season friendly match between York City and Hull City at Bootham Cresent on July 23, 2014  in York, England. (Photo by Nigel Roddis/Getty Images)
Photo by Nigel Roddis/Getty Images
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Many Hull City fans didn’t want Steve Bruce to leave the club, and this open letter shows why.

After leaving the club by “mutual consent” on Friday — it was first widely reported that he quit — fans protested at Hull’s game on Monday.

[ MORE: Who wins the League of Hate? ]

Bruce may’ve had his problems with Hull’s ownership, but he certainly got his supporters’ feelings right down to the core.

From the Hull Daily Mail:

My biggest regret is having to walk away but it was a decision I had to make for the sake of the club. The last 12 months have been very tough and it felt like the right step for the club to move forward in a different direction and with someone else in charge.

I desperately wanted to make it work this summer and be a Premier League manager again but, sadly, it wasn’t to be. Nevertheless, I’ve left Hull City with some fantastic memories that I’ll always cherish, including just eight weeks ago in the Championship play-off final at Wembley.

Class from the longtime boss, and we imagine he’ll have a job very soon if he wants it.

Report: Everton to activate release clause of Stoke’s Arnautovic

LIVERPOOL, ENGLAND - DECEMBER 28: Marko Arnautovic (1st L) of Stoke City competes for the ball against Seamus Coleman (2nd L) and Gareth Barry (1st Rof Everton during the Barclays Premier League match between Everton and Stoke City at Goodison Park on December 28, 2015 in Liverpool, England.  (Photo by Dave Thompson/Getty Images)
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Everton is going to activate Marko Arnautovic‘s $16 million release clause to bring the Stoke City striker to Goodison Park, according to a report out of Austria.

Stoke had been trying to sign Arnautovic to a contract extension, but the player was reportedly prepared to play out the final year of his deal.

[ MORE: Who wins the League of Hate? ]

The huge 27-year-old Austrian has been with Stoke since 2013, and broke through with 11 Premier League goals last season.

Arnautovic would give Everton support behind Romelu Lukaku, and insurance in case the Toffees do wind up selling their Belgian striker. Everton also has Arouna Kone as a potential target forward, but Oumar Niasse is expecting to leave after less than a year at Goodison Park.

Chelsea wins the League… of Hate; Bournemouth, Leicester not hated

SOUTHAMPTON, ENGLAND - FEBRUARY 27:  Diego Costa of Chelsea celebrates his team's second goal during the Barclays Premier League match between Southampton and Chelsea at St Mary's Stadium on February 27, 2016 in Southampton, England.  (Photo by Clive Rose/Getty Images)
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A family of English newspapers conducted its annual survey of which teams are the most hated in the Premier League, and there’s a new champion.

Manchester United has dropped to second in the table to Chelsea in what the Manchester Evening News called the “League of Hate”.

[ MORE: Rooney’s England position not set ]

According to the MEN, 10,000 fans were quizzed on their love and hate:

A national survey asked fans of each top flight club which sides they hate, and which they love, and the west London club came out as the most disliked club overall.

United, who won the dubious accolade last year, have been revealed to be the next most reviled side.

It’s no surprise that the league’s more successful sides sit atop the table while newer PL clubs like Bournemouth and Burnley are not reviled. That said, Leicester’s dream story has them 19th. How much more success do they need to have before shooting up the hate table?

Here’s the Top Five, and all results:

1) Chelsea
2) Manchester United
3) Liverpool
4) Manchester City
5) Arsenal