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Three Good Questions for: Cosmos CEO Seamus O’Brien


For a brand in 30-year hibernation, the Cosmos name still resonates impressively.

The Cosmos once ruled domestic soccer, peerless in image, appeal and high finance, far ahead of its time and wildly out of balance with the game’s larger public regard.

The brand is up and running again, albeit at a measurably smaller scale.

When the new day Cosmos take the field later this year, the matches at Hofstra University will look nothing like the packed-house affairs of the 70s, when Pele, Franz Beckenbauer, Giorgio Chinaglia and other global stars led the fabulous Cosmos into Giants Stadium.

The new Cosmos will play in the North American Soccer League, domestic professional soccer’s second tier. The club’s larger ambition is anything but second tier. Not long after the club announced plans for a 25,000-seat facility, we talked to Cosmos CEO Seamus O’Brien.

For building awareness of what the Cosmos are now about, what’s the most important thing the organization can do in your first season?

I’m a believer that you earn credibility and respect through your actions. We will build awareness by just doing what we said we were going to do, which is put a very credible, competitive team on the field, building a business off the field that builds credibility and respect within the industry as one that is professional and of a high quality standard. And obviously, being competitive in a business sense and then winning on the pitch.

I’m of the school that I’m not interested in making big, grandiose statements. I’ll let our action do the talking.”

It seems that managing the public’s expectations might be a challenge. Obviously you cannot be the Cosmos of old, so how do you approach that?

I am very conscious of the history of the club, and it is in some ways a burden because it does create expectations, with people dreaming of the past. But I have made it clear that history doesn’t build a future and it doesn’t build a business. You’ve got to build your own history. I hope that everything we do will be respectful of the history, conscious of the history, and I’m sure it will blend through our messaging and our branding of the club. But ultimately we’ve got to build a new history and build a position based on how we perform today. Because the nostalgia of the past will only last so long. This is a tough sports town. New York expects winners. If we don’t perform on and off the field, the history will count for nothing.”

What is your relationship with MLS, because sometimes it is difficult to say if you guys are more ally or adversary?

A lot is being made of this. For us it’s simple: we are starting again from the beginning. As we’ve said, 30 years ago is a long time. We are building a business that has a very strong foundation. If it takes us 10 years to get back to the heights where we were before, I will be delighted. One thing I’ve said, when we get there this time, we won’t be going away. So we don’t want to make any false starts, doing things too quickly. Nothing could be more foolish. The thought that we could step out in our first season at MLS level and be a winner on and off the field, would be absurd. So we made the decision that [the North American Soccer League] is the right place for us to start again.

So we haven’t ruled out MLS, but we haven’t ‘ruled it in,’ if that’s the word. We’re going to look at it. Right now, we had other priorities for our capital as to what we wanted to do in building the club, and that’s what we’re going to do. As for MLS and what they want to do, I can’t really speak to that.”

Sunderland yet to make approach for Bob Bradley

Bob Bradley
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Former U.S. national team head coach Bob Bradley has emerged as one of the front-runners to take over at Premier League side Sunderland.

However, ProSoccerTalk can confirm that Sunderland have yet to make an approach to his current club, Stabaek, about talking to Bradley, 57, about their vacant managerial positions. But the American coach — who has also been linked with taking over at Norwegian giants Molde — is currently able to speak with other clubs himself as his contract runs out in November.

If Bradley does end up at Stadium of Light, he will become the first American to manage in the Premier League.

[ MORE: Chelsea statement on Mourinho ]

Bradley has led tiny Norwegian outfit Stabaek to second place in the Tippeligaen with four games of the 2015 season remaining, and the former Chicago Fire, New York MetroStars, USMNT and Egypt head coach has worked wonders in just his second season in charge of the modest club in Oslo’s suburbs who were only promoted to Norway’s top-flight for the 2014 campaign.

His current deal runs out at Stabaek in the coming months, with Bradley telling ProSoccerTalk last month that the club believes there “needs to be an opportunity at a higher league” for Bradley and it is clear Stabaek wouldn’t stand in his way if this move came to fruition and he had to leave his role early. He also added that “when we get to the end of the year we will size up everything and figure it out.”

[ SPORTSWORLD: Bradley’s Norwegian journey – “That’s Football” ]

That suggests that the man who led the U.S. to the Confederations Cup final in 2009 and the World Cup last 16 in 2010 may well see out the final four games of the season at Stabaek, which would mean he wouldn’t arrive at Sunderland until November 8 at the earliest. That’s unlikely to happen but with Rosenborg eight points clear of Stabaek at the top of the Tippeligaen with four games to go, results in the next matchday could mean Stabaek’s title hopes will be over on October 17. If that is the case, Bradley will still likely want to stick around and finish his two-year project with European qualification but the lure of a move to manage in the world’s most recognizable league could be too much of a pull.

Other candidates for the Sunderland job include former Leicester City boss Nigel Pearson and Sam Allardyce who are the joint favorites ahead of Bradley, plus Burnley manager Sean Dyche is also being linked with the role. Harry Redknapp has ruled himself out of taking the job, while Pearson and Allardyce are also believed to be unsure. 

The job at Sunderland has become a poisoned chalice in recent seasons with many managers wary of damaging their reputation by joining the Black Cats. American owner Ellis Short has pumped millions into the north east club but players under-performing and managerial instability has riddled the Mackems as they once again find themselves in a perilous situation after a few weeks of the season. In each of the last two campaigns both Gus Poyet and Dick Advocaat led Sunderland to dramatic late escapes from relegation, while the latter left his role on Sunday after failing to secure a victory in the opening eight games of the current PL season which leaves the Black Cats in 19th spot on three points. Advocaat was heavily critical of the directors and said that “the squad is too thin” upon departing the Stadium of Light.

If Bradley is offered the chance to take on the mammoth challenge of rescuing Sunderland from relegation, a task of that magnitude is not alien to him after he led the Egyptian national team through a revolution to the brink of the 2014 World Cup and has worked miracles at Stabaek, a club with one of the smallest stadiums and budgets in Norwegian soccer, where he has them challenging for the title and they’ve reached the cup semifinals in each of his two seasons in charge so far. 

Many fans of U.S Soccer would believe now is the time for Bradley to show what he can do in a top league in Europe. 

USA 4-0 Panama: United States top Group A

KANSAS CITY, KS - OCTOBER 01:  Jordan Morris #9 of the USA celebrates with teammates after scoring a goal during the 1st minute of the 2015 CONCACAF Olympic Qualifying match against Canada at Sporting Park on October 1, 2015 in Kansas City, Kansas.  (Photo by Jamie Squire/Getty Images)
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The United States U-23 team exploded for four goals in the second half to down Panama 4-0, as the U.S. finish atop Group A in Olympic qualifying with a perfect three wins from three matches.

They advance to the semifinals, where they will face either Mexico or Honduras.

Thanks to a 2-2 draw between Canada and Cuba earlier in the evening, the U.S. had already clinched the top spot in Group A before this match began. With the United States’ win, Canada also advances into the semifinals as the second-place team.

[ FOLLOW: All of PST’s USMNT coverage ]

The U.S. had a golden opportunity to take the lead in the 11th minute, but Panama goalkeeper Elieser Powell made a higlight-reel save on Gedion Zelalem. Maki Tall moved in and fired a low shot on goal, forcing Powell to dive down and make a stop. The rebound rolled right out to Zelalem, who had the whole goal in front of him, but somehow Powell reached to get a hand on it, deflecting the shot over the bar.

Tied 0-0 at halftime, Andreas Herzog made some adjustments to his lineup, bringing in Jordan Morris and Jerome Kiesewetter for Tall and Zelalem. The substitutions paid immediate dividends, as the United States jumped out to a three-goal lead within minutes.

[ MORE: Donovan believes Klinsmann should be fired if USMNT loses to Mexico ]

In the 51st minute, Gboly Ariyibi’s cross took a deflection off Fidel Escobar and into the net, ruled an own goal on the Panamanian defender.

Two minutes later, substitute Jerome Kiesewetter took a pass from Luis Gil and fired a right-footed shot from a tight angle to the far post, doubling the United States’ lead. It was a very clean finish from the German-born Stuttgart product.

Three minutes after scoring a goal, Kiesewetter grabbed an assist as he combined with fellow substitute Jordan Morris to make it 3-0. Kiesewetter ran down the right wing and played a low cross in, where Morris tapped home his third goal of the tournament.

Kiesewetter continued his stellar half, blowing by a defender before doing well to draw a foul in the box. Luis Gil stepped up to the spot and buried the penalty, as the U.S. went 4-0 up in the 71st minute.

With the result, the United States heads into the semifinals with a +11 goal differential, outscoring their opponents 13-2 in the group stage. A win in the semis would guarantee the U.S. a spot in the 2016 Olympics.