Alex Morgan’s marketing muscle still ticking upward


Because we can expect the men’s national team to dominate conversation over the next few days, and the ladies surely deserve some of our attention, too …

And because American advertising gambits are on our minds after last night’s Super Bowl …

Seemed like the right time for a reminder of Alex Morgan’s increasing marketing muscle:

I snapped this last week in Houston at a sporting goods store not far from BBVA Compass Stadium, where the U.S. men’s team was about to drive headlong into a Canadian wall.  Morgan was all over this place; you could barely swing a bag of practice balls without nailing one of her displays inside the store.

Not long ago I talked about Morgan’s fabulous marketing potential. She’s got everything, from commercial appeal to longevity (she’s just 23) to all those flashy numbers posted in 2012. Her 28 goals were third-best ever in a U.S. Soccer calendar year, behind only Abby Wambach (31 in 2004) and Michelle Akers (39 in 1991).

As best as I can round up her endorsements, Morgan has helped represent GNC, Just Dance, Coca-Cola, Panasonic, Kenneth Cole and Bank of America. And, of course, Nike.

(MORE: Three most intriguing figures in U.S. Soccer for 2012)

The posters inside this store were part of the Nike’s advertising blitz out last fall for the company’s Hyperwarm line.

Here’s the cornerstone commercial of that campaign:


In “pretty good listener” Klopp, Liverpool has breath of fresh air

Jurgen Klopp, Liverpool FC
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In some ways, all managers are the same: intelligent football men messing around with the puzzle that is winning matches.

But to listen to Jurgen Klopp’s introductory press conference is to get a different view. While some managers sound like they create the puzzles, or even create the game itself, Klopp speaks of the challenge with reverence.

[ MORE: Klopp unveiled as “the Normal One” ]

In other words, it seems unlikely we will be hearing him utter phrases designed at painting himself as a Picasso of the pitch, rather that of a museum curator.

For example, here’s the new Liverpool boss on the club’s history.

From JPW on Merseyside:

“Twenty-five years ago [since the last league title] is a long time,” Klopp said. “History is only the base for us, [we shouldn’t] keep the history in our backpack all day. I want to see the first step next week and not always compare with other times. This is a great club with big potential. Everything is there. Let’s try to start a new way. Everything is different – I don’t know it all but I’m a pretty good listener.”

The “normal one” speaks like an honor student, not the know-it-all professor demanding students regurgitate facts from the book he wrote and tossed on the syllabus.

And perhaps this is the manner in which the Reds will add a new, positive chapter to their storied history.

Kreis, Schmid dismiss Messing’s job switch comments

Sigi Schmid
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Broadcaster and New York soccer hero Shep Messing caused quite a stir with his comments during the Red Bulls/Impact match on Wednesday, and those words have cause plenty of reaction in MLS.

If you missed it, Messing claims that New York City FC is ready to move on from Jason Kreis after just one season, and that Seattle coach Sigi Schmid is set to swap jobs with the NYC boss.

Messing also claims that Caleb Porter could end his disappointing run in Portland to head back to college soccer.

Kreis and Schmid disagree. The latter says he loves the Sounders and is committed to bringing an MLS Cup to Seattle. Kreis was just flabbergasted.


“I was watching the game last night, and it caught me completely by surprise. I thought that was an absolutely ludicrous statement and unfounded,” Kreis said after training Thursday. “I have no knowledge of that information at all, and I kind of scratch my head because at the end of the day I’m very happy here.”

So is there any truth here? The Porter part makes sense, especially if the Timbers fail to make the postseason again and the brash coach wishes to go back to a place where he’s had success.

As for Schmid and Kreis, that’s a curious one. Maybe NYC’s star studded roster would like a change, and Schmid has more success with big egos. And Kreis would thrive just about anywhere, but why would NYC ditch a man who built this from scratch? They’ve invested so much in the ex-RSL legend.