Because we can expect the men’s national team to dominate conversation over the next few days, and the ladies surely deserve some of our attention, too …
And because American advertising gambits are on our minds after last night’s Super Bowl …
Seemed like the right time for a reminder of Alex Morgan’s increasing marketing muscle:
I snapped this last week in Houston at a sporting goods store not far from BBVA Compass Stadium, where the U.S. men’s team was about to drive headlong into a Canadian wall. Morgan was all over this place; you could barely swing a bag of practice balls without nailing one of her displays inside the store.
Not long ago I talked about Morgan’s fabulous marketing potential. She’s got everything, from commercial appeal to longevity (she’s just 23) to all those flashy numbers posted in 2012. Her 28 goals were third-best ever in a U.S. Soccer calendar year, behind only Abby Wambach (31 in 2004) and Michelle Akers (39 in 1991).
As best as I can round up her endorsements, Morgan has helped represent GNC, Just Dance, Coca-Cola, Panasonic, Kenneth Cole and Bank of America. And, of course, Nike.
(MORE: Three most intriguing figures in U.S. Soccer for 2012)
The posters inside this store were part of the Nike’s advertising blitz out last fall for the company’s Hyperwarm line.
Here’s the cornerstone commercial of that campaign:
Play until you hear the referee’s whistle. In theory, so simple. In practice, it only takes a single second of concentration lapse to become an internet sensation for all the wrong reasons.
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Such is life for Karyn Forbes, member of the Trinidad and Tobago women’s national soccer team. In the above video, you’ll observe Forbes, a 24-year-old midfielder, giving away perhaps the most bizarre penalty kick you’ll ever see. You’ll have to watch for yourself to believe it.
[ MORE: USWNT opens Olympic qualifying with 5-0 victory ]
Unfortunately for Forbes, though the whole of the ball might have crossed the whole of the end line, the referee did not blow her whistle… not until Forbes picked the ball up with her hands and carried it to her goalkeeper.
BERLIN (AP) The German Football League (DFL) has given the go-ahead for the possible testing of video replays in the Bundesliga over a two-year pilot phase.
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The DFL says it will be lodging an application with FIFA to take part if the pilot phase is approved by the International Football Association Board at its next annual general meeting on March 5.
The DFL says video replays could be used by a “team of impartial match officials for the purpose of avoiding any evidently incorrect decisions” and that the pilot phase would be preceded by “intensive preparations.”
[ MORE: 17-year-old American MF Pulisic gets Bundesliga debut for Dortmund ]
These would include the settlement of costs among FIFA, the IFAB, the DFL and German football federation, as well as training for the candidates.
West Ham United hope Dimitri Payet is going absolutely nowhere after the club announced on Thursday the 28-year-old Frenchman has signed a contract extension through the summer of 2021.
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Payet’s current contract was scheduled to keep him at the Premier League club through the summer of 2020, but a series of standout performances (6 goals, 4 assists so far this season, mostly during the season’s opening three months) and rumors of interest from “bigger” clubs meant tacking on another year — and plenty more cash — was the best way to keep Payet in east London for the foreseeable future. The club confirmed earlier this week that negotiations over an extension were underway.
“He’s the best player I’ve signed in 25 years,” said West Ham co-owner David Sullivan. “He’s a [$43 million] player. He’s a supreme footballer. He makes every player in our side play better. On his day, he’s world class, he’s unstoppable.”
Payet, who’s been at West Ham just eight months after signing last summer, could still depart in the summer should he finish the current season strong and/or show up and show out at the European Championship, which kicks off in June. In that event, West Ham would now bag a much heftier transfer fee than they would have done prior to the extension.
Remember that Dele Alli goal? No, not that one… that one. Of course you remember it. How could you not?
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How often does a player receive the ball out of the air, flick it over his head, spin 180 degrees and hit an inch-perfect volley from 20 yards out to secure all three points for his team? The answer is, of course, not very often.
[ MORE: Top 5 Premier League storylines — Sunday’s top-four battle royal
Thus, a goal such as Alli’s stunning winner against Crystal Palace last month has been, and will continue to be, immortalized through numerous recreations in this Digital Age. Above is Alli’s goal recreated in hand-drawn crayon.