I was about to twist off on Paris Saint-Germain for changing its logo, for rejecting the very element that makes soccer supporters in the New World so very jealous: that European soccer comes attached to real history.
I was aware that Paris Saint-Germain’s relatively late establishment (in 1970) made it much younger than most of the European heavyweight clubs. Still, that’s a good, solid 40 years and change.
But then I did the research. Turns out, PSG changes logos about as often as Larry King changes wives.
So, I guess the new logo isn’t such a big deal. It does have a certain cleanliness and tidiness about it, eh?
(And I will resist the cynical notion that the newest logo switcheroo is somehow attached to David Beckham’s arrival, to the desire to squeeze the most possible splash from Becks’ ballyhooed arrival. … Must. Resist. … Difficult …)
Here are the PSG logos through the years. The new one, of course, is above and to the right.