Leaders in Sport

Liverpool’s Ian Ayre says club’s transfer policy has improved after “leap of faith”

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Liverpool’s managing director, Ian Ayre, claims that Fenway Sports Group (FSG) took a “leap of faith” in its first year of ownership but that since then the club’s transfer policy has improved for the better.

Ayre explained that when FSG took over in October 2010 they spent a year educating the owners of the Boston Red Sox on the English game. “[We] talked about the knowledge of soccer and that takes time so we probably spent a year with the owners taking a leap of faith to a certain degree of other people telling them what they should be doing,” Ayre said. “Within that year we then get to a situation where the dust has settled and people start to see what is and isn’t working.”

One acquisition that wasn’t working was bringing Andy Carroll into the club from Newcastle for $53.5m (£35m). The Geordie arrived alongside a much more saavy purchase, obtaining Luis Suarez from Ajax for $34.8m (£22.7m). While the cost of Carroll has proven to be a thorn in Liverpool’s side, the striker was obtained through the $76.4 (£50m) transfer fee handed over by Chelsea to acquire Fernando Torres.

Ayre hinted that this loose spending was the result of acting without performing the proper due diligence, which was surprising given FSG’s ‘Moneyball’ roots. “I think the fundamental shift particularly around player acquisitions and disposals was that we took the view that it needs to be more of a science. . . . Your biggest expenditure line can’t be the whim of any individual.”

The following summer FSG adjusted by not doling out such high fees on one particular player, but instead opted to spend $91.7m (£60m) on acquiring Stewart Downing, Jordan Henderson, Charlie Adam, Jose Enrique and Sebastian Coates.

There are few who will celebrate these purchases. While Downing and Henderson continue to show promise, neither has delivered on his $30.6m (£20m) price tag. Each have given more than Adam, who flopped so quickly it earned him a transfer to Stoke City. Enrique was fantastic in his first season but has since sputtered out leading to rumors of his potential transfer this summer. And Coates, like Downing and Henderson, is another player the Reds are hoping will speed up in his development.

Ayre insists that Liverpool’s transfer decisions are made by a blend of traditional and modern methods. “It’s a combination of old-school scouting and watching players – and that’s Brendan, his assistants, our scouts – with statistical analysis of players across Europe and the rest of the world. . . . By bringing those two processes together you get a much more educated view of who you should and shouldn’t be buying and, perhaps as fundamentally, how much you should be paying and the structure to those contracts.”

The last two transfer windows have seen the Reds acting with greater prudence but achieving mixed results. Last summer Brendan Rodgers brought in Joe Allen for $23m (£15m), Fabio Borini for $16.8m (£11m) and Oussama Assaidi $3.5m (£2.3m), neither of whom have delighted the Kop. This past January, however, the Reds seem to have gotten it right purchasing Daniel Sturridge for $18.3 (£12m) and Philipe Coutinho $13 (£8.5m), easily two of the club’s better buys.

Despite the transfer market struggles, Ayre insists that Liverpool now have the methodology right and the club is “getting better all the time.” For Liverpool fans yearning for the Top 4 finishes of 2005-09, they hope Ayre speaks the truth.

Premier League Preview: Arsenal vs. Norwich City

NORWICH, ENGLAND - MAY 11:  Laurent Koscielny of Arsenal and Johan Elmander of Norwich City compete for the ball during the Barclays Premier League match between Norwich City and Arsenal at Carrow Road on May 11, 2014 in Norwich, England.  (Photo by Steve Bardens/Getty Images)
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  • Arsenal is unbeaten in last six matches
  • Teams drew 1-1 back in November
  • Norwich has lost two straight

Arsenal hosts Norwich City on Saturday at the Emirates Stadium (Watch live, 12:30 p.m. ET on NBC and online via Live Extra) with the Canaries seeking life in their relegation battle.

WATCH LIVE ONLINE VIA LIVE EXTRA

Three matches remain and Arsenal sits in a precarious position, despite occupying third in the Premier League. Level on 64 points with Manchester City, the Gunners are in search of three points in order to create separation in the battle for the final automatic Champions League qualification spot. In the event Arsenal finishes fourth, Arsene Wenger‘s side would have to go through qualifying in the competition.

[ MORE: Sunderland travels to Stoke looking to extend unbeaten run to three ]

The Canaries have lost two straight to bottom half sides, following a thrilling 3-2 victory over Newcastle in early-April. With only three wins to back them up in the new year, Norwich really needs to turn up the dial as the PL season winds down. Sunderland’s form has increased and a string of Newcastle results has Norwich scrambling. Being on the road at the Emirates doesn’t necessarily help their case either.

What they’re saying…

Arsenal manager Arsene Wenger: “I have no doubt because I am committed and when I do something I do it 100%. I am always committed to give my best as long as I am at the club. I don’t worry too much about the rest, what other people say.”

Norwich boss Alex Neil : “The bottom line is we have to go there with the intention of bringing something back, be it three points, which would be great, or a point. Whatever the case may be. We just want to go there and play as well as we can, and if we do that then we have a chance against them.”

Prediction

It’s quite simple. Norwich needs a victory, and as much as they have shown this season, it simply doesn’t seem like they have enough to complete the task. Arsenal wins 2-0, a massive gut-punch to the Canaries with three games to play.

Follow @MattReedFutbol

Premier League Preview: Stoke City vs. Sunderland

during the Barclays Premier League match between Norwich City and Sunderland at Carrow Road on April 16, 2016 in Norwich, England.
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  • Stoke is winless in last four matches
  • Four points in two games have Sunderland in 17th

Stoke City hosts Sunderland on Saturday from the Britannia Stadium as the Black Cats look to stay afloat in the Premier League (Watch live, 10:00 a.m. ET on NBCSN and online via Live Extra).

[ WATCH LIVE: Stream every PL game via Live Extra ]

With Stoke sitting in the midst of mediocrity this season, Mark Hughes and his side have very little to play for when they meet Sunderland. Hughes’ men have allowed 12 goals in the past three matches, while only a single finish themselves. Despite boasting powerful names like Marko ArnautovicXherdan Shaqiri and U.S. National Team defender/midfielder Geoff Cameron, the Potters have certainly underachieved and Sunderland will look to capitalize.

[ MORE: PST discusses Leicester’s success and how they got here ]

Sunderland has caught a bit of a hot streak over recent weeks, pulling off key results against Norwich City and Arsenal. Striker Jermaine Defoe has been a savior for the Black Cats, posting 13 goals on the season for a side that has only mustered up 39 as a team. With Sunderland lumped together with Norwich and Newcastle in the relegation battle, Sam Allardyce and his squad need a result to keep momentum rolling forward.

What they’re saying

Stoke City manager Mark Hughes: “I’m not one to hide behind injuries – I’ve never done that – but the reality is that we haven’t been at our best form because maybe key individuals aren’t available and we’ve had to make changes within games at times.”

Sunderland boss Sam Allardyce: “We are in good form at the moment… but I would expect Mark will have Stoke really revved up and he will want to stop this very poor run of performances. But I do hope they’re as bad as they have been in the last three games!”

Prediction

While Stoke may be playing for a top-half finish this season, the pressure remains firmly on Sunderland with four games left to play. Last week’s 0-0 draw against Arsenal has the Black Cats believing they can stay up next season, and I believe they’ll put out a result on the road. The two sides will finish in a 1-1 draw, leaving Sunderland fans to turn to Crystal Palace-Newcastle and Arsenal-Norwich.

Follow @MattReedFutbol

VIDEO: Previews of every Premier League game – Week 36

LONDON, ENGLAND - APRIL 23:  Louis van Gaal manager of Manchester United celebrates with winning goalscorer Anthony Martial of Manchester United after victory in The Emirates FA Cup semi final match between Everton and Manchester United at Wembley Stadium on April 23, 2016 in London, England.  (Photo by Mike Hewitt/Getty Images)
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Week 36 is a huge one in the Premier League.

[ VIDEO: Top 5 storylines

Leicester City can win the title, the top four race is intense, there’s a scramble for the top six and the relegation battle is stressing fans out.

Everything is on the line with three weeks of the season to go. This is magic.

[ MORE: Week 36 TV schedule

So, let’s take a look at each game this weekend with previews of all of them below.


Newcastle United vs. Crystal Palace (Saturday, 10 a.m. ET, USA Network) – [STREAM]

Arsenal vs. Norwich City – (Saturday, 12:30 p.m. ET, NBC) – [STREAM]

Manchester United vs. Leicester City – (Sunday, 9:05 a.m. ET, NBCSN) – [STREAM]

Chelsea vs. Tottenham Hotspur – (Monday, 3 p.m. ET, NBCSN) – [STREAM]

Swansea City vs. Liverpool – (Sunday, 7 a.m. ET, NBCSN) – [STREAM]

Stoke City vs. Sunderland – (Saturday, 10 a.m. ET, NBCSN) – [STREAM]

West Brom vs. West Ham – (Saturday, 10 a.m. ET, Premier League Extratime) – [STREAM]

Everton vs. Bournemouth – (Saturday, 10 a.m. ET, Premier League Extratime) – [STREAM]

Southampton vs. Manchester City – (Sunday, 11:30 a.m. ET, NBCSN) – [STREAM]

Watford vs. Aston Villa – (Saturday, 10 a.m. ET, Premier League Extratime) – [STREAM]

Prince-Wright’s Premier League picks: This is it, don’t get scared

LONDON, ENGLAND - NOVEMBER 29:  Harry Kane of Tottenham Hotspur is challenged by Gary Cahill of Chelsea during the Barclays Premier League match between Tottenham Hotspur and Chelsea at White Hart Lane on November 29, 2015 in London, England.  (Photo by Shaun Botterill/Getty Images)
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Week 36 of the Premier League season is here and we have a full slate of action.

[ STREAM: Every PL game live online ] 

If you, like me, love to dissect all the games and predict what the score will be and which team will win, I encourage you to get involved in the comments section below. Let’s have a bit of fun.

Okay, so I’ve consulted my crystal ball and here’s how we see things panning out. Click play on the videos below to hear my score prediction and preview of each game.

[ VIDEO: Top 5 storylines

With the first section labelled “basically, free money” for the picks I think are dead certs. The section labelled “don’t touch this” means if you’re betting I advise you to stay clear, while the “so you’re telling me there’s a chance” section are the longshots. If it is better odds you are after, those are the picks to go for.


BASICALLY, FREE MONEY

Newcastle United 2-0 Crystal Palace (Saturday, 10 a.m. ET, USA Network) – [STREAM]

Arsenal 3-1 Norwich City – (Saturday, 12:30 p.m. ET, NBC) – [STREAM]

DON’T TOUCH THIS… 

Manchester United 2-1 Leicester City – (Sunday, 9:05 a.m. ET, NBCSN) – [STREAM]

Chelsea 2-1 Tottenham Hotspur – (Monday, 3 p.m. ET, NBCSN) – [STREAM]

Swansea City 1-1 Liverpool – (Sunday, 7 a.m. ET, NBCSN) – [STREAM]

Stoke City 1-1 Sunderland – (Saturday, 10 a.m. ET, NBCSN) – [STREAM]

West Brom 2-2 West Ham – (Saturday, 10 a.m. ET, Premier League Extratime) – [STREAM]

Everton 2-1 Bournemouth – (Saturday, 10 a.m. ET, Premier League Extratime) – [STREAM]

“SO YOU’RE TELLING ME THERE’S A CHANCE…”

Southampton 3-1 Manchester City – (Sunday, 11:30 a.m. ET, NBCSN) – [STREAM]

Watford 1-2 Aston Villa – (Saturday, 10 a.m. ET, Premier League Extratime) – [STREAM]