Why MLS was so focused on New York as the 20th market

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From a fan standpoint, as the great unwashed considered Major League Soccer and franchise No. 20, the league always looked more interesting with an expanded geographical footprint.

It made perfect sense from the outside; Major League Soccer stretching into the American southeast, specifically, had a certain sex appeal. Plus, more TV markets couldn’t hurt, right?

But for Major League Soccer’s deciders, this was a strategic choice all about dollars and good financial sense – something near and dear to those who keep answering cash calls for an 18-year-old operation that continues to dwell collectively in red ink.

What that ultimately means is TV contracts. That and greater media awareness, too, which helps drive sponsorships and, ultimately, further enhanced TV contracts.

Do not underestimate this as you consider that NYCFC, as of today, is now officially laying tracks in preparation for pulling into MLS station in 2015: All of Major League Soccer’s current TV deals end at the conclusion of the 2014 season. That means with NBC Sports, ESP and Spanish-language Univision.

(MORE: Manchester City, Yankees will own and operate Major League Soccer’s 20th franchise) 

All the deals will be negotiated beginning … well, right about now. They will all be in place by this time next year, or not much later than that. And now, thanks to today’s massive announcement, they will all that much more lucrative.

Speaking of lucrative:

A Major League Soccer expansion fee beyond the Big Apple runs about $40 million right now. Almost two years ago, MLS commissioner Don Garber set the NYC expansion price at $100 million. You don’t need much of a calculator to see about $60 million reasons why current owners would prefer this ordering of expansion, right?

That’s more cash in the here and now. Plus, by adding in one other ownership group before NYC’s $100 million gets tossed into the pool, the current owners’ split would be further divided (and by a new ownership group that didn’t share in the cash calls over the last few years.)

Further, the Yankees and Sheikh Mansour, Manchester City’s owner and a man of seriously ridiculous money, represent the kind of deep pockets MLS has long sought.

(MORE: Notes on today’s big announcement)

No offense at all to Orlando or Miami or any other Richie Rich-types out there who have enough money to buy into the MLS game — but perhaps not the level of money MLS is looking for at this point.

This has been a problem before in MLS – possibly even more than even close MLS observers are aware. MLS owners don’t want to deal with that mess any more.

(MORE: Implications of the ‘sister-club’ relationship between City and NYCFC)

MLS Playoff bracket, dates set: Chicago, Vancouver host Tues.

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Major League Soccer’s playoff bracket is set. Our staff predictions are coming Tuesday before the first round match-ups, but here’s what we’ll be watching…

[ MORE: Mbappe named Golden Boy ]

The chase begins with Chicago and the Red Bulls, and San Jose heading to Vancouver. The Quakes drew the ‘Caps just over a week ago, on Oct. 15.

First round
(E3) Chicago vs. (E6) New York Red Bulls — 8:30 p.m. ET Tuesday
(W3) Vancouver vs. (W6) San Jose — 10:30 p.m. ET Tuesday
(E4) Atlanta vs. (E5) Columbus — 7 p.m. ET Wednesday
(W4) Houston vs. (W5) Sporting KC — 9:30 p.m. ET Wednesday

Conference semifinals
(W1) Portland vs.  San Jose, Houston, or Sporting KC
(W2) Seattle vs. Houston, Sporting KC, or Vancouver
(E1) Toronto vs. New York Red Bulls, Atlanta, or Columbus
(E2) New York City vs. Atlanta, Columbus, or Chicago

Conference finals
Eastern Conference — Nov. 21 and Nov. 28 or 29
Western Conference — Nov. 21 and Nov. 30

MLS Cup Final
At finalist with best record — 4 p.m. ET Dec. 9

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Who will replace Koeman at Everton?

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Where will Everton turn in search of their next manager?

U23s coach David Unsworth is the front-runner to take over, according to several betting sites — not that we’d partake in such madness — and the 44-year-old boasts 312 career appaearances for the Toffees.

[ MORE: Everton sacks Ronald Koeman ]

As for who else could be in frame for the gig, there are names (quite) familiar and new.

David Moyes — This one is an eyebrow-raiser, as Moyes has had little if any success since leaving Everton and ended his time at Sunderland with a sexist takedown of a journalist. But the 54-year-old Scot spent more than 11 years at Everton before leaving for Manchester United, and it’s not like the Toffees wanted him to skip town. He was thrice League Manager of the Year at Goodison Park.

Sean Dyche — The Burnley boss has overachieved time and again at Turf Moor, and the Clarets are one of the smallest outfits the Premier League has ever seen. A move to Everton could be a big and safe enough step to warrant his affection.

Carlo Ancelotti — He’s said he’s not returning to a manager’s seat this season, but the Italian may relish the chance to take a skillful team and organize it into its rightful potential. And we think he’s do a magnificent job.

Chris Coleman — He’s waffled on staying in his position at Wales, and the club’s absence from this summer’s World Cup must have him eyeing the club scene. He’s hasn’t led a club since 2012, having led AEL, Coventry City, Real Sociedad, and Fulham.

Phil Neville — The Manchester United and Everton playing legend doesn’t have first chair experience, but may be able to rally the troops. His latest stint was as an assistant in brother Gary’s tough, short campaign at Valencia.

Although… his recent prediction record isn’t hot.

Longshots: Mikel Arteta, Luis Enrique, Eddie Howe, Thomas Tuchel, Sam Allardyce, Manuel Pellegrini, Frank De Boer.

Follow @NicholasMendola

Three seriously injured, 120 detained in Bruges hooligan riot

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BRUSSELS (AP) Authorities are investigating a hooligan riot which seriously injured three people and forced Brugge police to detain 120 following the match between Club Brugge and Antwerp.

[ MORE: Mbappe wins Golden Boy ]

Local police chief Dirk Van Nuffel says one policeman was among the seriously wounded as authorities sought to contain a brawl between Belgian fans reinforced by others who had come from the Netherlands.

By Monday morning all were released but investigators were still seeking to see who was at the core of the fighting. Van Nuffel says such hooligan fighting “hadn’t been seen for years.”

Everton fires Ronald Koeman

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A 5-2 home loss versus Arsenal sent Everton into the Premier League drop zone, and that’s apparently a bridge too far for the Toffees when it comes to their managerial position.

Ronald Koeman is out at Goodison Park.

[ MORE: Who will replace him? ]

Everton sits 18th in the Premier League with eight points, it’s minus-11 goal differential second-worst in the top flight. Its 18 goals conceded are third-worst, and only three clubs have scored fewer goals than its seven.

The Toffees won two rounds in the Europa League, beating Ružomberok and Hajduk Split, but have lost to Atalanta and Lyon while drawing Apollon Limassol in Group E play.

Everton faces Chelsea in League Cup play on Wednesday before a critical early season match at Leicester City on Sunday.

[ MORE: Mbappe named Golden Boy ]

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