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Why MLS was so focused on New York as the 20th market


From a fan standpoint, as the great unwashed considered Major League Soccer and franchise No. 20, the league always looked more interesting with an expanded geographical footprint.

It made perfect sense from the outside; Major League Soccer stretching into the American southeast, specifically, had a certain sex appeal. Plus, more TV markets couldn’t hurt, right?

But for Major League Soccer’s deciders, this was a strategic choice all about dollars and good financial sense – something near and dear to those who keep answering cash calls for an 18-year-old operation that continues to dwell collectively in red ink.

What that ultimately means is TV contracts. That and greater media awareness, too, which helps drive sponsorships and, ultimately, further enhanced TV contracts.

Do not underestimate this as you consider that NYCFC, as of today, is now officially laying tracks in preparation for pulling into MLS station in 2015: All of Major League Soccer’s current TV deals end at the conclusion of the 2014 season. That means with NBC Sports, ESP and Spanish-language Univision.

(MORE: Manchester City, Yankees will own and operate Major League Soccer’s 20th franchise) 

All the deals will be negotiated beginning … well, right about now. They will all be in place by this time next year, or not much later than that. And now, thanks to today’s massive announcement, they will all that much more lucrative.

Speaking of lucrative:

A Major League Soccer expansion fee beyond the Big Apple runs about $40 million right now. Almost two years ago, MLS commissioner Don Garber set the NYC expansion price at $100 million. You don’t need much of a calculator to see about $60 million reasons why current owners would prefer this ordering of expansion, right?

That’s more cash in the here and now. Plus, by adding in one other ownership group before NYC’s $100 million gets tossed into the pool, the current owners’ split would be further divided (and by a new ownership group that didn’t share in the cash calls over the last few years.)

Further, the Yankees and Sheikh Mansour, Manchester City’s owner and a man of seriously ridiculous money, represent the kind of deep pockets MLS has long sought.

(MORE: Notes on today’s big announcement)

No offense at all to Orlando or Miami or any other Richie Rich-types out there who have enough money to buy into the MLS game — but perhaps not the level of money MLS is looking for at this point.

This has been a problem before in MLS – possibly even more than even close MLS observers are aware. MLS owners don’t want to deal with that mess any more.

(MORE: Implications of the ‘sister-club’ relationship between City and NYCFC)

“Overweight” Costa comes to Mourinho’s defense

Diego Costa, Chelsea FC
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Diego Costa says he and his Chelsea teammates are to blame for Chelsea’s horrid start to the 2015-16 Premier League season.

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Speaking Thursday, during a bit of downtime over the current international break (Costa was left out of Vicente del Bosque’s squad for Spain’s final two EURO 2016 qualifiers this week), Costa placed the majority of blame at the feet of the entire team, but went on to most harshly critique himself for coming into the season unfocused and “overweight.”

Costa, on his lack of fitness and form to begin the season — quotes from the Guardian:

“We know we’re not in the form we were supposed to be at the beginning of the season. We need to blame the players because we came back from holiday very confident, thinking we could go back into how it was last season, and then realized the team was already in a bad situation.

“I’m going to be very honest: maybe a few weeks ago, five or six weeks ago, I was not on top of my game. At least physically. We talk within the players and we know that, maybe at the beginning, we were not 100 percent as we were supposed to be when we got here. I got injured at the end of last season and then I went on holiday. Maybe I got out of my diet and, when I came back, I was not the way I was supposed to be. I was a little bit overweight. That affected my game. You can be selfish and blame it on the manager but I’m not going to do that. I’m responsible 100%, and so are the other guys.

Given that Chelsea manager Jose Mourinho said on Thursday he doesn’t quite know what’s wrong with the defending Premier League champions, hearing someone — anyone — speak up and explain the club’s worst start to a season in 37 years will surely be a welcome sound to any Blues supporter’s ears.

[ MORE: Liverpool appoint Klopp as manager | Allardyce to Sunderland? ]

Costa, who is eligible to return from suspension next weekend when Aston Villa visit Stamford Bridge, has scored just one goal in league play this season (six appearances) after scoring 20 in 26 games last season.

Sam Allardyce to open talks with Sunderland

Sam Allardyce, West Ham United FC
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Now that Liverpool have selected and named their new manager, it appears Sunderland are finally ready to move forward with their own managerial search. (That’s clearly a joke, because it implies Liverpool and Sunderland ever duke it out for the same managerial candidate.)

[ FOLLOW: All of PST’s PL coverage ]

Anyway, the Black Cats will have to hire someone to replace the recently-departed Dick Advocaat at some point. We all knew that, despite the fact he’s probably earned a shot at that level, Bob Bradley was never really going to be considered for the job. With that in mind, if you’re not going to endear yourself to the entire United States of America with this hire, you might as well go for the best unemployed manager who’ll actually consider your approach.

That’s what Sunderland chairman Ellis Short appears to have done, as it was reported Thursday that despite an initial reluctance from Sam Allardyce — let’s be honest, he actually was holding out hope for the Liverpool job — the 60-year-old most recently in charge of West Ham United was willing and ready to enter into negotiations with the northeastern club.

One of the major sticking points during Sunderland’s courting of Allardyce is expected to be his demand for autonomy in the transfer market as well as a sizable transfer budget to sign his own players during the January window.

[ MORE: Advocaat: Sunderland squad too thin, chairman to blame ]

Allardyce seems like the no. 1 guy you’d like to bring in to steady a capsized ship — cough Sunderland cough — in any situation. Not only does he have a successful track record in the Premier League, but he’s the kind of no-nonsense leader a club like Sunderland so desperately needs as they find themselves in yet another relegation battle just eight games into the new season.

Short hopes to have Allardyce signed, sealed and delivered when the Premier League returns to action next weekend. In that event, Allardyce’s first game in charge of Sunderland would be a trip to West Bromwich Albion. His first home fixture? Home to Tyne-Wear derby rivals Newcastle United, a club whose boisterous fanbase still holds a great deal of disdain for Big Sam. Sometimes the football gods really are looking out for us.