Everton’s new badge draws ire of supporters


Gross. Hideous. Tragic.

These are only a few of the words that describe Everton’s newly designed badge (pictured, at right), which has come under heavy criticism by fans of one of English football’s founding members.

The original badge, created by club secretary Theo Kelly in 1938, featured a tower wrapped by a fence line. Over the years the fence line has disappeared and each adaptation has included additional towers, wreaths and the club motto, Nil Satis Nisi Optimum (“nothing but the best is good enough”). The new creation is the first in Everton history with just one of those defining characteristics (the tower).

The current design, released yesterday, has removed all of these iconic symbols but for a single, plain tower. The biggest complaint concerns the removal of the wreaths and the motto, aspects that the club – in a meeting between Everton and their Shareholders’ Association- described as signifying heritage, history and tradition. The decision to keep the club’s founding date (1878) and the word “Everton”, have been kept as the club pursues new marketing directives.

Fans, however, see the club’s marketing goals as being strong evidence of a club that’s growing increasingly out of touch with its fan base. Making matters worse, Everton’s official site claims that the new “modern” design was allegedly created “following an extensive consultation process with fans, supporters’ groups and branding experts,” which includes Season Ticket Holders, Supporters’ Club officials, Corporate Members, Shareholders, fans from the Everton Disabled Supporters Association, Nike and Kitbag.

This claim has drawn the massive ire of the fans who, upon the leak earlier this spring, voiced strong opposition to the badge’s comical nature. Disregarding these opinions, the club nevertheless released the new badge. Since the unveiling more than 10,000 supporters have taken to a vote over fansite Toffeeweb with 91% disliking the new design (64% hating it, 27% did not liking it, 7% liking it and 2% loving it).

And while rumors exist that the club may be open to new changes, it’s highly unlikely anything will change before next season as the new shirts and merchandise have already been ordered.

Feel free to share your thoughts on the design in the poll below, comments, and/or by sending the club a message over Twitter @Everton.

Sunderland confirm resignation of manager Dick Advocaat

SUNDERLAND, ENGLAND - OCTOBER 03:  Dick Advocaat manager of Sunderland looks on prior to the Barclays Premier League match between Sunderland and West Ham United at the Stadium of Light in Sunderland, United Kingdom.  (Photo by Steve Welsh/Getty Images)
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With rumors swirling of his resignation, Sunderland have confirmed this morning that Dick Advocaat has left his post as Sunderland manager with zero financial compensation despite the protests of the chairman.

Advocaat came on in March as an emergency signing, successfully saving Sunderland from relegation with a solid run of form to finish the season. The 68-year-old Dutchman pondered at length this summer if he wished to continue on, with his wife reportedly urging him to step down, but he chose to continue on with the new season after successful persuasion from the front office.

Unfortunately, things have not gone as planned, with Sunderland sitting 19th in the table, only above Newcastle on goal differential and without a single win on the season. They’ve conceded a whopping 18 goals so far this season through eight league matches.

“I have made the decision to go after only eight games as I felt it was important to give everyone time turn things around – like we did last year,” Advocaat said upon his departure. “I am thankful to the chairman for understanding my feelings and I remain on good terms with everyone at the club.

“I wish Ellis [Short], Lee [Congerton], all of the staff, players and of course the supporters, who made me feel so welcome here, the very best of luck for the rest of the season. I have some wonderful memories to take with me and I hope I will return to see everybody again in the future.”

“I am truly saddened by Dick’s decision,” chairman Ellis Short said, “but I respect him for his honesty and for doing what he feels is right for the club. He is a man of integrity and a true football person. He was hugely respectful of the club in taking this decision and he acted 100% in our best interests. It is also testament to his character that he has forgone any kind of a financial settlement, something which is very unusual in football.”

Meanwhile, the Black Cats have dipped into what is becoming a perennial cycle, making a managerial change for the fourth time in the last four seasons.

Rumors are swirling that a host of experienced Premier League managers could be up for the job, including the currently unemployed Sam Allardyce and Harry Redknapp. Other linked names include former Leicester manager Nigel Pearson and current Burnley boss Sean Dyche.

Sepp Blatter’s daughter slams media for ruining her father’s reputation

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Sepp Blatter’s daughter blames the media, not her father, for Sepp’s downfall as the head of FIFA and believes he will not step down until the February congress as he initially announced.

“The media has ruined his reputation,” Corinne Blatter told Swiss newspaper Blick. “Why are they picking on him? What did he do to them? … It’s not just envy. It’s hatred.”

A host of major sponsors, including Coca-Cola, McDonalds and Visa called for Blatter’s immediate resignation as president of FIFA, to which the 79-year-old swiftly rejected. This all came after Blatter was called in by Swiss authorities for questioning after the opening of an investigation surrounding corporate mismanagement charges.

“I was afraid that they now take him away in handcuffs,” Corinne said. “He told me, ‘I must be dreaming.’ A federal policeman assured me that he could after hearing home.”

Blick pressed Corinne on many issues, all of which she defender her father. She refused to comment on many that had to do with the investigation, but did give us this gem when asked how Sepp likes to spend his money.

“He buys shoes and travel bags. He has worked 40 years. His life is modest, without any extravagance. He doesn’t play golf or go sailing.”

Shoes and handbags. What an image.