Gareth Bale’s goal celebration is about to get him paid

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You know that cute little heart sign Gareth Bale makes every time he scores a goal?

It’s about to get him paid.

Bale has filed an application with the UK Intellectual Property Office to trademark a logo that depicts a set of hands making a heart gesture with the number 11 inside of it. If the Welshman successfully trademarks the logo he could stand to make upwards of £3 million a year.

By applying for the trademark Bale aims to join the elite ranks of other high-profile athletes who have entered the merchandise world with lucrative brand licensing deals. Tiger Woods, Roger Federer and David Beckham have all trademarked their own logos, which are stylistically quite different from Bale’s design. Woods and Federer each utilize logos monograms of their initials while Beckham’s logo is a stylised representation of himself during the run of play.

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Bale’s decision to seek trademark of a logo that is not a distinctive monogram or stylized logo could prompt the IPO office to request that he re-work the image to achieve registration. Regardless, Bale’s registration of the logo feels like an inevitability and when it finally does pass muster at the IPO office, the Spurs winger will be in line for a hefty payoff.

“The possibilities are huge for Gareth Bale,” said Nigel Currie, director of sports marketing agency brandRapport. “Once he has that right he can cash in on it and become a more well-known player. A third of his overall income could be made from his image rights, potentially up to £3 million [$4.7m] a year.”

The goal celebration gesture, known as the ‘Eleven of Hearts,’ was first flashed by Bale in 2010 as a dedication to childhood sweetheart Emma Rhys-Jones. Now Bale is looking to make big business out of the profession of his love putting the logo on headgear, footwear, jewelry, clothing, travelling bags and umbrellas.

The money-making theory behind the trademark is relatively simple. Millions of people across the globe already readily identify the hand gesture with Bale. By incorporating the logo on different products and continuing to flash the sign every time he scores, the logo becomes more and more recognizable as a brand, making people more likely to consume to consume his products.

But who will purchase these products with the ‘Eleven of Hearts’ brand?

Bale lovers? Probably.

Spurs fans? Possibly.

Random football fans? Ehh, probably not.

So while Tottenham is a club with global recognition, there’s little denying that Bale’s current market reach is somewhat limited. And while all of us would be more than happy with the ‘limited market’ of £3 million ($4.7m) a year, it’s hard not to wonder how big his earning potential could be at a global powerhouse like Real Madrid.

Juventus president Agnelli’s 1-year ban lifted on appeal

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ROME (AP) Juventus president Andrea Agnelli had his one-year ban for selling tickets to ultras lifted on Monday, but the Serie A club’s fine was doubled and it will have to play a match with one of its main sections closed.

[ MORE: Making sense of PL table in Man City’s world ]

Agnelli was banned for one year by the Italian soccer federation in September for his role in selling tickets to hardcore “ultra” fans that encouraged scalping. He was also fined 20,000 euros ($24,000).

The FIGC’s appeals court said it has changed Agnelli’s sanction “into a fine of 100,000 euros ($118,000) and a ban until today’s date.”

Juventus, however, was fined 600,000 euros ($708,000) and will have its Curva Sud closed for the home match against Genoa on Jan. 22.

The federation’s prosecutor, Giuseppe Pecoraro, had requested a 2 1/2-year suspension for Agnelli and also appealed the original decision.

Agnelli allegedly authorized the sale of season passes and other tickets. He acknowledged meeting with Rocco Dominello, an ultra fan linked to the Calabrian `ndrangheta crime mob who has since been sentenced to nearly eight years in prison for scalping.

But Agnelli said the meetings came only with large numbers of other fans at celebratory occasions, and that the club never intended to engage in illegal activity.

The 42-year-old Agnelli has led Juventus, the club his family has owned for nearly a century, since 2010.

Anti-mafia prosecutors said the `ndrangheta was involved in scalping among Juventus ultra fans for at least 15 years, guaranteeing order in the stadium in exchange for open ticket access.

Juventus denied any wrongdoing.

Juventus security director Alessandro D’Angelo and ticketing director Stefano Merulla have had their suspensions and fines canceled. D’Angelo was originally banned for 15 months, while Merulla had been handed a one-year suspension.

However, former marketing director Francesco Calvo had his appeal rejected and will be banned for one year and will have to pay a 20,000 euro ($24,000) fine.

WATCH LIVE: Everton vs. Swansea City

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Everton looks to continue its upswing while reversing the hoodoo of Swansea City when it hosts the Welsh side at Goodison Park on Monday (Watch live at 3 p.m. ET on NBCSN and online via NBCSports.com).

WATCH LIVE, ONLINE, HERE

Swans have not lost to Everton in three seasons, but sit bottom of the Premier League table.

Sam Allardyce started Gylfi Sigurdsson and Ashley Williams against the former side, while Paul Clement will hope to get an upset with Wilfried Bony up top.

LINEUPS

Everton: Pickford, Kenny, Martina, Holgate, Williams, Schneiderlin, Gana Gueye, Lennon, Rooney, Sigurdsson, Calvert-Lewin. Subs: Robles, Keane, Jagielka, Ramirez, Davies, Vlasic, Lookman.

Swansea City: Fabianski, Naughton, Fernandez, Mawson, Olsson, Roque Mesa, Fer, Carroll, Dyer, Narsingh, Bony. Subs: Nordfeldt, van der Hoorn, Rangel, Clucas, Sanches, Ayew, Abraham.

Timbers make it official: Savarese is the new boss

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The Portland Timbers have made it official, announcing the hiring of New York Cosmos architect Giovanni Savarese as the successor to Caleb Porter.

Savarese, 46, led the Cosmos to three NASL Championship Games in his first run as a manager, following a playing career that included stops at Millwall, NY/NJ MetroStars, and Swansea City. He attended Long Island University, and was capped 30 times with 10 goals for Venezuela.

[ BLANC: I turned down USMNT talks ]

He’s an intriguing hire for Portland, who won an MLS Cup but suffered from inconsistency under the highly-regarded Porter (twice missing the playoffs but twice earning the West’s No. 1 seed). While the Cosmos regularly spent well, Savarese navigated the uncertain waters of a nascent league with regular success.

From Timbers.com:

“I am both excited and proud to become the head coach of the Portland Timbers, and this is an ideal fit and outstanding opportunity for me as I take the next step in my coaching career,” Savarese said. “The passion, ambition and support surrounding this club is truly inspiring, and I am sincerely honored and grateful for this opportunity to lead it on the pitch and to build on the club’s history of success for the community and the incredible supporters of the Portland Timbers.”

The hiring has been rumored for some time. Though Savarese was loyal to the Cosmos, the NASL’s future has been hung in the hands of the legal system for some time due to a bold lawsuit against U.S. Soccer Federation. The NASL contends that the relationships between the USSF, Soccer United Marketing, United Soccer League, and Major League Soccer have conspired to stop the NASL from competing with MLS as a D-1 league.

LVG would only return to club football to get at Man Utd

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Leave it to The Daily Mirror to find that last bit of juice when it comes to Manchester United and former manager Louis Van Gaal.

Well, probably the last bit.

The Dutch manager said he does not expect to return to club football, unless one of the big boys in the Premier League offered him the chance to take a run at United. The Red Devils, of course, fired him shortly after an FA Cup title in order to hire Jose Mourinho.

[ MORE: WBA 1-2 Man Utd | Bournemouth 0-4 Liverpool ]

From The Mirror, quoting LVG at a Sunday night function in Rotterdam.

“I will probably not manage a club anymore,” Van Gaal said. “I would make one exception: If a big English club comes for me, than I would do it. Because then I can get the chance to get one over on Manchester United.’’

Could you see him getting a run at any of the Top Four contenders, even on a caretaker basis? Could Liverpool come calling if they tired of Jurgen Klopp one season, or might Arsenal or even Everton need a stopgap (should the Toffees spending come good)?