Bale logo

Gareth Bale’s goal celebration is about to get him paid

5 Comments

You know that cute little heart sign Gareth Bale makes every time he scores a goal?

It’s about to get him paid.

Bale has filed an application with the UK Intellectual Property Office to trademark a logo that depicts a set of hands making a heart gesture with the number 11 inside of it. If the Welshman successfully trademarks the logo he could stand to make upwards of £3 million a year.

By applying for the trademark Bale aims to join the elite ranks of other high-profile athletes who have entered the merchandise world with lucrative brand licensing deals. Tiger Woods, Roger Federer and David Beckham have all trademarked their own logos, which are stylistically quite different from Bale’s design. Woods and Federer each utilize logos monograms of their initials while Beckham’s logo is a stylised representation of himself during the run of play.

source:

Bale’s decision to seek trademark of a logo that is not a distinctive monogram or stylized logo could prompt the IPO office to request that he re-work the image to achieve registration. Regardless, Bale’s registration of the logo feels like an inevitability and when it finally does pass muster at the IPO office, the Spurs winger will be in line for a hefty payoff.

“The possibilities are huge for Gareth Bale,” said Nigel Currie, director of sports marketing agency brandRapport. “Once he has that right he can cash in on it and become a more well-known player. A third of his overall income could be made from his image rights, potentially up to £3 million [$4.7m] a year.”

The goal celebration gesture, known as the ‘Eleven of Hearts,’ was first flashed by Bale in 2010 as a dedication to childhood sweetheart Emma Rhys-Jones. Now Bale is looking to make big business out of the profession of his love putting the logo on headgear, footwear, jewelry, clothing, travelling bags and umbrellas.

The money-making theory behind the trademark is relatively simple. Millions of people across the globe already readily identify the hand gesture with Bale. By incorporating the logo on different products and continuing to flash the sign every time he scores, the logo becomes more and more recognizable as a brand, making people more likely to consume to consume his products.

But who will purchase these products with the ‘Eleven of Hearts’ brand?

Bale lovers? Probably.

Spurs fans? Possibly.

Random football fans? Ehh, probably not.

So while Tottenham is a club with global recognition, there’s little denying that Bale’s current market reach is somewhat limited. And while all of us would be more than happy with the ‘limited market’ of £3 million ($4.7m) a year, it’s hard not to wonder how big his earning potential could be at a global powerhouse like Real Madrid.

Reus out of the mix as Germany releases Euro roster

LIVERPOOL, ENGLAND - APRIL 14:  Nathaniel Clyne of Liverpool challenges Marco Reus of Borussia Dortmund during the UEFA Europa League quarter final second leg match between Liverpool and Borussia Dortmund at Anfield on April 14, 2016 in Liverpool, United Kingdom.  (Photo by Clive Brunskill/Getty Images)
Photo by Clive Brunskill/Getty Images
Leave a comment

Injury concerns have kept Joachim Loew from tabbing Marco Reus for this summer’s Euro tournament in France.

[ MORE: Payet scores France stunner ]

Reus, the electric Borussia Dortmund attacker, turns 27 today. He will not be a part of Germany’s attack, as Julian Draxler, Toni Kroos, Mesut Ozil and Andre Schurrle among those making the cut.

Here’s Loew, from the BBC:

“He has massive injury problems and the medical staff was very sceptical about his ability to last through the coming weeks and such a gruelling tournament.

“It is a bitter decision and bitter for Marco.”

Here’s Germany’s roster as they look to follow up the World Cup with a Euro title, as Spain did in winning the 2010 World Cup and both of the preceding and following Euros.

Goalkeepers: Manuel Neuer (Bayern Munich), Bernd Leno (Bayer Leverkusen), Marc-Andre ter Stegen (Barcelona)

Defenders: Jerome Boateng (Bayern Munich), Emre Can (Liverpool), Jonas Hector (Cologne), Benedikt Hoewedes (Schalke 04), Mats Hummels (Borussia Dortmund), Shkodran Mustafi (Valencia), Antonio Ruediger (Roma)

Midfielders: Julian Draxler (VfL Wolfsburg), Sami Khedira (Juventus), Joshua Kimmich (Bayern Munich), Toni Kroos (Real Madrid), Thomas Muller (Bayern Munich), Mesut Ozil (Arsenal), Lukas Podolski (Galatasaray), Andre Schurrle (VfL Wolfsburg), Bastian Schweinsteiger (Manchester United), Julian Weigl (Borussia Dortmund).

Forwards: Mario Gomez (Besiktas), Mario Goetze (Bayern Munich), Leroy Sane (Schalke 04)

Klinsmann wants top-four finish at Copa America, but can the USMNT do it?

KANSAS CITY, KS - MAY 28: The USA soccer team poses for a group photo before taking on Bolivia in the international friendly match between Bolivia and United States on May 28, 2016 at Children's Mercy Park in Kansas City, Kansas.  (Photo by Kyle Rivas/Getty Images)
Getty Images
2 Comments

With the United States kicking off the Copa America this Friday, Jurgen Klinsmann has made his goal clear:

Reach the final four.

After a disappointing showing last summer in the Gold Cup and a poor finish to 2015, the USMNT heads into the Copa winners of six of their last seven matches and ready to make a run. But can they really reach the semifinal?

[ FOLLOW: All of PST’s USMNT coverage ]

The U.S. faces their toughest test in the opening match against Colombia. One of the most dangerous teams in the tournament, few are expecting the U.S. to get a result against Los Cafeteros. Just a draw would be a great result for Klinsmann’s men, but it will be a big ask against the fourth-ranked team in the world.

The second match against Costa Rica is key. The two CONCACAF foes have plenty of experience playing against each other, and it is a relatively even matchup. The last time these sides met in October, the U.S. put in one of their worst performances ever under Klinsmann, and he must avoid a similar result at the Copa. If the United States wants to secure their position as one of CONCACAF’s top two sides along with Mexico, they cannot afford to drop points against Costa Rica.

Paraguay will be the USMNT’s final opponent, a very intriguing matchup for Klinsmann. Paraguay’s recent form doesn’t look threatening on paper, as Ramon Diaz’s side has not won since November, taking just two wins from their last 12 matches overall. However, they reached the quarterfinals in last summer’s Copa, earning a draw against Argentina and knocking out Brazil in penalty kicks.

[ MORE: Klinsmann excited about USMNT’s promising youngsters ]

The two sides that advance from Group A will face off against Group B in the quarters. Brazil are the heavy favorites in that group, paired with Ecuador, Peru, and Haiti. The U.S. beat Ecuador last week, defeated Peru in a September friendly, and are strides above Haiti, arguably the weakest team in the field. With Brazil likely to win Group B, a second-place finish in Group A would give the U.S. a brutal matchup in the quarters. Brazil embarrassed Klinsmann’s side in Massachusetts last fall, walking over the U.S. en route to an easy 4-1 win.

[ MORE: Mexico’s Pulido fought off kidnappers to call police for help ]

With the prospect of potentially facing Brazil in the quarters, the U.S. needs to put all their focus on winning Group A if Klinsmann really wants to reach the semifinals. The only match that the U.S. is not expected to take points from is the opener against Colombia, meaning a surprise result, however unlikely it may be, could kickstart a nice little run for the Stars and Stripes.

Firm issues plan urging companies to let employees watch EURO 2016

SUNDERLAND, ENGLAND - MAY 27:  Wayne Rooney of England celebrates with team mates after scoring his team's second goal of the game during the International Friendly match between England and Australia at Stadium of Light on May 27, 2016 in Sunderland, England.  (Photo by Alex Livesey/Getty Images)
Getty Images
Leave a comment

Worried about trying to balance work with EURO 2016 this summer? Acas is here to help.

Acas, a British conciliation firm that helps companies maintain good working relationships with their employees, has called for bosses to allow their staff to watch EURO matches.

[ MORE: Bellerin to make Spain squad ]

Some matches, including England’s Group B showdown with Wales, kick off during the workday at 3 p.m. London time.

Sir Brendan Barber, who is the chairman of Acas, believes workers should be given some time off during games, or work later hours on other days to allow time to watch the EURO.

The EURO 2016 tournament is an exciting event for football fans but staff should avoid getting a red card for unreasonable demands or behaviour in the workplace during this period.

Employers should have a set of agreements before kick-off to help ensure their businesses remain productive while keeping staff happy too.

Our guidance can help managers get the best from their teams, arrange substitutions if necessary and avoid unnecessary penalties or unplanned sendings off.

With the tournament getting underway on June 10, I suggest printing out Acas’ statement and seeing if your boss will follow the sage advice of Sir Brendan Barber.

VIDEO: Payet scores sensational free kick winner for France

AMSTERDAM, NETHERLANDS - MARCH 25:  Dimitri Payet of France in action during the International Friendly match between Netherlands and France at Amsterdam Arena on March 25, 2016 in Amsterdam, Netherlands.  (Photo by Dean Mouhtaropoulos/Getty Images)
Getty Images
Leave a comment

Don’t let Dimitri Payet get a free kick, because he’s probably going to score.

After scoring four of his 12 goals for West Ham from dead-ball situations this season, his touch has carried over to the French national team.

[ FOLLOW: All of PST’s EURO coverage ]

With France playing Cameroon and the match tied 2-2 in the 90th minute, Payet stepped up from about 30 yards out and did this:

While there may be some suspect goalkeeping on this one, it’s a stellar strike that found the top corner perfectly from a tough angle for a right-footed shot.

[ MORE: Saints set to give Long new contract as Liverpool, Spurs show interest ]

Payet has three goals for the French national team, with two of them coming from free kicks. After being named to the PFA Team of the Year this season, Payet will be a key member of the France squad that has high hopes as the host nation for the upcoming EURO.