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Gareth Bale’s goal celebration is about to get him paid

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You know that cute little heart sign Gareth Bale makes every time he scores a goal?

It’s about to get him paid.

Bale has filed an application with the UK Intellectual Property Office to trademark a logo that depicts a set of hands making a heart gesture with the number 11 inside of it. If the Welshman successfully trademarks the logo he could stand to make upwards of £3 million a year.

By applying for the trademark Bale aims to join the elite ranks of other high-profile athletes who have entered the merchandise world with lucrative brand licensing deals. Tiger Woods, Roger Federer and David Beckham have all trademarked their own logos, which are stylistically quite different from Bale’s design. Woods and Federer each utilize logos monograms of their initials while Beckham’s logo is a stylised representation of himself during the run of play.

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Bale’s decision to seek trademark of a logo that is not a distinctive monogram or stylized logo could prompt the IPO office to request that he re-work the image to achieve registration. Regardless, Bale’s registration of the logo feels like an inevitability and when it finally does pass muster at the IPO office, the Spurs winger will be in line for a hefty payoff.

“The possibilities are huge for Gareth Bale,” said Nigel Currie, director of sports marketing agency brandRapport. “Once he has that right he can cash in on it and become a more well-known player. A third of his overall income could be made from his image rights, potentially up to £3 million [$4.7m] a year.”

The goal celebration gesture, known as the ‘Eleven of Hearts,’ was first flashed by Bale in 2010 as a dedication to childhood sweetheart Emma Rhys-Jones. Now Bale is looking to make big business out of the profession of his love putting the logo on headgear, footwear, jewelry, clothing, travelling bags and umbrellas.

The money-making theory behind the trademark is relatively simple. Millions of people across the globe already readily identify the hand gesture with Bale. By incorporating the logo on different products and continuing to flash the sign every time he scores, the logo becomes more and more recognizable as a brand, making people more likely to consume to consume his products.

But who will purchase these products with the ‘Eleven of Hearts’ brand?

Bale lovers? Probably.

Spurs fans? Possibly.

Random football fans? Ehh, probably not.

So while Tottenham is a club with global recognition, there’s little denying that Bale’s current market reach is somewhat limited. And while all of us would be more than happy with the ‘limited market’ of £3 million ($4.7m) a year, it’s hard not to wonder how big his earning potential could be at a global powerhouse like Real Madrid.

Klinsmann hints at Euro-heavy roster for World Cup qualifiers

FOXBORO, MA - SEPTEMBER 08:  Danny Williams #14 of the United States looks on before an international friendly against Brazil at Gillette Stadium on September 8, 2015 in Foxboro, Massachusetts.  (Photo by Billie Weiss/Getty Images)
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If your favorite Major League Soccer players don’t make the cut for Jurgen Klinsmann’s next roster, don’t think you won’t see them in the red, white and blue this summer.

[ JPW: What’s the best XI for USMNT’s World Cup qualifiers? ]

Perhaps it’ll be different for the players who were a part of January camp — stars Lee Nguyen and Steve Birnbaum chief among them — but Klinsmann says the late start of the MLS season can affect fitness for the critical qualifiers home and away to Guatemala.

That means there’s a better chance to see in-form Championship midfielder Danny Williams (above) or Pachuca’s Omar Gonzalez then, say, Orlando City’s Brek Shea or Real Salt Lake’s Kyle Beckerman.

From USSoccer.com:

“We are basically looking all over the place. We monitor all the players in Europe. We monitor all the players in Mexico, and obviously we can’t wait until MLS starts as well. It’s really kind of crucial that we see everybody getting in the best shape possible, everybody getting into a rhythm and making statements.

“Then you say, ‘Is the roster you see at the end of March the same one as Copa America?’ Probably not. The end of March comes early for MLS players. The European players are in the full swing, and also Mexican players because they started already a month ago with Liga MX. So we’ll be monitoring everyone.”

We’ve already covered the obstacle that is the CONCACAF-CONMEBOL Olympic qualifying playoff occurring at the same time as the Guatemala matches, but this is still good news for players in England, Germany and other European locales seeking caps in March.

Klopp on struggling Benteke: “He wants to score and we need him to score”

LONDON, ENGLAND - FEBRUARY 09:  Christian Benteke of Liverpool reacts as he foiled by goalkeeper Darren Randolph of West Ham United during the Emirates FA Cup Fourth Round Replay match between West Ham United and Liverpool at Boleyn Ground on February 9, 2016 in London, England.  (Photo by Clive Rose/Getty Images)
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Jurgen Klopp had his appendix removed this weekend, but it’s doubtful he’s feeling as sore as his big Belgian striker.

Christian Benteke had the opportunity to put himself in the good graces of Liverpool fans with a number of decent chances in Tuesday’s FA Cup loss to West Ham, but couldn’t get the job done.

[ MORE: Match recap | Watch Coutinho’s slick free kick ]

In one case, Benteke put himself in a prime spot only to lash his shot wide of the post. Instead, he’s now at 11 appearances without a goal (despite ripping nine shots against the Irons).

From the BBC:

“I don’t believe in the easy goal. He has to carry on like this. It’s not the nicest moment in his career but he has to work hard. He wants to score and we need him to score. We will work on it in the days, weeks and months.”

Klopp maintained that Liverpool was “the better team” on the night — counterpart Slaven Bilic disagreed — despite conceding a pair of very similar looking goals.

The game could’ve avoided extra time through Benteke’s boots and body, but he couldn’t find his finish again.

The 25-year-old has seen his goal production drop by nearly half since joining from Aston Villa in the summer, and it’s sure to return… just maybe not under Klopp.

Bilic: Cup win “will go into the history of West Ham’s greatest games”

LONDON, ENGLAND - FEBRUARY 09:  Slaven Bilic manager of West Ham United signals during the Emirates FA Cup Fourth Round Replay match between West Ham United and Liverpool at Boleyn Ground on February 9, 2016 in London, England.  (Photo by Mike Hewitt/Getty Images)
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It’s safe to say Slaven Bilic loved West Ham United’s dramatic 2-1 win over Liverpool in Tuesday’s FA Cup fourth round replay.

Angelo Ogbonna headed home a winner in the 121st minute, and Bilic celebrated wildly before giving a postmatch briefing that can only be described as emotional.

[ MORE: Match recap | Watch Coutinho’s slick free kick ]

If you’re a supporter who wants your manager to respect the Cup competitions, you’re going to love these words from Bilic.

From the BBC:

“I can explain my feelings, and I can’t at the same time. It is great, for me a really great game of football. It was a classic FA Cup tie. It will go into the history of West Ham’s greatest games. Liverpool, last season at Upton Park, night kick-off, goal in the last minute. And we deserved it, I am very proud of the guys. They left their heart on the pitch.”

While Liverpool boss Jurgen Klopp said the Reds were the better team in the loss, Bilic said his side produced a match capable of beating any team in England.

He’s mostly right. There were big chances for Liverpool, but West Ham deserved a PK amongst several calls that went against them. Blackburn’s next.

West Ham United 2-1 Liverpool: Ogbonna strikes after 120 minutes

LONDON, ENGLAND - FEBRUARY 09:  Jordon Ibe of Liverpool takes on Pedro Mba Obiang of West Ham United during the Emirates FA Cup Fourth Round Replay match between West Ham United and Liverpool at Boleyn Ground on February 9, 2016 in London, England.  (Photo by Clive Rose/Getty Images)
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Angelo Ogbonna is now an FA Cup hero.

Two sides willing to move the ball and attack produced a fine FA Cup tie on Tuesday at the Boleyn Ground, with Ogbonna heading home the match-winner in the 121st minute of play for a 2-1 win.

Michail Antonio scored a first-half goal for West Ham before Philippe Coutinho equalized for the visiting Reds.

[ WATCH: Coutinho’s cheeky free kick ties the score ]

All told, West Ham heads to Ewood Park for a fifth-round date with Blackburn Rovers. Peterborough United hosts West Bromwich Albion on Wednesday to sort out the fourth round’s other replay.

Liverpool played a more second-string set than the home side.

Brilliance met brilliance in the 38th minute, as Dimitri Payet struck a gorgeous dipping free kick over the wall only to see Mignolet get the slightest touch to help the ball crank off the goal post. Cheikhou Kouyate failed to scissor kick the rebound, and Mignolet flew back into the picture to parry Antonio’s header.

Antonio would get his glory next, as Enner Valencia took Payet’s pass and dribbled through the left side of the 18 and toward the end line before crossing the ball. Antonio let the ball sink to hip height before volleying home. 1-0, 45′.

There were three goal posts struck in the first half.

[ MORE: American takeover at Everton update

[ MORE: Recapping Week 25 in the PL ]

Coutinho scored on a clever free kick from the edge of the 18, betting on the wall jumping and cheekily rolling his shot under it and past Hammers keeper Darren Randolph.

Christian Benteke started and nearly finished a 56th minute chance inside the box, but his shot was blocked.

West Ham should’ve been awarded a penalty when Tiago Ilori pulled down Valencia in the box. Roger East didn’t see it that way.

[ MORE: Chelsea’s Courtois says FA Cup or UEFA Champions League final a must ]

The match went to extra time after eight minutes of second-half stoppage time.

Mignolet made a solid flying stop on Mark Noble in the first frame of extra time. At the other end, Benteke struck a low chance wide of the right post. Moments later, Randolph came out to thwart Benteke on a breakaway.

If anyone needed a reminder of Daniel Sturridge‘s skill, the late sub let fly with a 108th minute bullet that missed the goal by inches.

Then Lucas Leiva gave up a free kick just as two minutes of extra time stoppage began, and Ogbonna struck.

LINEUPS

West Ham United: Randolph, O’Brien (Moses, 83′), Reid (Collins, 64′), Ogbonna, Cresswell, Kouyate (Carroll, 76′), Noble, Obiang, Antonio, Valencia, Payet.

Liverpool: Mignolet, Flanagan, Stewart, Tiago Ilori, Smith, Teixeira (Origi, 60′), Lucas, Chirivella (Milner, 102′), Ibe, Benteke, Coutinho (Sturridge, 60′).