Bale logo

Gareth Bale’s goal celebration is about to get him paid


You know that cute little heart sign Gareth Bale makes every time he scores a goal?

It’s about to get him paid.

Bale has filed an application with the UK Intellectual Property Office to trademark a logo that depicts a set of hands making a heart gesture with the number 11 inside of it. If the Welshman successfully trademarks the logo he could stand to make upwards of £3 million a year.

By applying for the trademark Bale aims to join the elite ranks of other high-profile athletes who have entered the merchandise world with lucrative brand licensing deals. Tiger Woods, Roger Federer and David Beckham have all trademarked their own logos, which are stylistically quite different from Bale’s design. Woods and Federer each utilize logos monograms of their initials while Beckham’s logo is a stylised representation of himself during the run of play.


Bale’s decision to seek trademark of a logo that is not a distinctive monogram or stylized logo could prompt the IPO office to request that he re-work the image to achieve registration. Regardless, Bale’s registration of the logo feels like an inevitability and when it finally does pass muster at the IPO office, the Spurs winger will be in line for a hefty payoff.

“The possibilities are huge for Gareth Bale,” said Nigel Currie, director of sports marketing agency brandRapport. “Once he has that right he can cash in on it and become a more well-known player. A third of his overall income could be made from his image rights, potentially up to £3 million [$4.7m] a year.”

The goal celebration gesture, known as the ‘Eleven of Hearts,’ was first flashed by Bale in 2010 as a dedication to childhood sweetheart Emma Rhys-Jones. Now Bale is looking to make big business out of the profession of his love putting the logo on headgear, footwear, jewelry, clothing, travelling bags and umbrellas.

The money-making theory behind the trademark is relatively simple. Millions of people across the globe already readily identify the hand gesture with Bale. By incorporating the logo on different products and continuing to flash the sign every time he scores, the logo becomes more and more recognizable as a brand, making people more likely to consume to consume his products.

But who will purchase these products with the ‘Eleven of Hearts’ brand?

Bale lovers? Probably.

Spurs fans? Possibly.

Random football fans? Ehh, probably not.

So while Tottenham is a club with global recognition, there’s little denying that Bale’s current market reach is somewhat limited. And while all of us would be more than happy with the ‘limited market’ of £3 million ($4.7m) a year, it’s hard not to wonder how big his earning potential could be at a global powerhouse like Real Madrid.

Agent: “There’s no hatred” between Bale, Ronaldo

Gareth Bale & Cristiano Ronaldo, Real Madrid CF
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Gareth Bale doesn’t at all dislike Cristiano Ronaldo — or vice versa — despite what may seem a lukewarm on-field relationship between the two Real Madrid superstars, insists Jonathan Barnett, agent of Bale.

[ FOLLOW: All of PST’s PL coverage ]

Instead, Barnett insists that the two men with very different personalities have a healthy relationship, and competition, that pushes each Galactico to be the best player he can be.

Barnett, on Bale’s relationship with Ronaldo — quotes from the Guardian:

“They don’t go out eating every night together, but it’s fine. There’s no hatred there. Gareth is a quiet guy. They’re complete opposites. But I think Gareth can learn a little bit from Ronaldo as well, interacting maybe a little bit. But he wants his own life and he lives it. Gareth is a great footballer, he doesn’t want anything more. He has some very good endorsements but his whole life is to be the best footballer in the world. I don’t think he wants to be the best model in the world or the best underwear seller. That’s not him.”

That’s a hilarious closing quote from Barnett, but he knows exactly how some folks are going to interpret it: “Bale thinks Ronaldo loves himself too much.”

[ MORE: Giroud: “I must harden myself” to unseat Walcott ]

There’s nothing better for the ultimate success of a team than healthy, friendly competition between teammates who are spectacularly talented as Ronaldo and Bale. The former will only be around to perform at his current level for so much longer, but at what point does the latter officially take the torch and supplant Madrid’s biggest star, and how accepting will he be of passing that proverbial torch?

Olivier Giroud: “I must harden myself” to unseat Walcott

Olivier Giroud, France
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Is it just me, or does the press really only ever get noteworthy quotes from players during international breaks?

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I suppose it’s not surprising, given Premier League players get away from the mean ole British press, go back to their respective homelands and speak with journalists they’ve likely known since their early playing days, thus feel more comfortable opening up about key issues.

Anyway, today we have Olivier Giroud essentially calling himself out for having lost the starting striker’s job at Arsenal because he’s been outplayed of late by Theo Walcott. As discussed before, this is bad news for Giroud because he’s now falling down the depth chart for France with next summer’s European Championship on the horizon.

[ MORE: Aguero admits he wants Guardiola link-up ]

Giroud, on losing his place at Arsenal — quotes from the Guardian:

“At Arsenal, I am in competition with Theo for the striker position. But he is doing well at the moment, so there is no reason to change.

“Whether it was at Tours, Montpellier or Arsenal, I have never experienced a situation like this, I have often played from the start. I need to take positives and to harden myself mentally. It is something new for me.

“I was in [Walcott’s] place in previous seasons at Arsenal. I imagine what he must have been thinking. But I feel that the coach believes in me.”

Giroud goes on to cast into doubt his own confidence, stating in very certain terms he needs “to believe more in [his] abilities.” Giroud’s always come across as a bit of an existentialist, but it’s always strange to hear players publicly call themselves out — particularly their confidence — as if that’s not going to increase the pressure currently weighing down on them.

[ MORE: Rodgers reportedly chosen to take over at Aston Villa ]

The next eight months are going to be monumentally important in Giroud’s career, as the 29-year-old attempts to prove he’s worth keeping around at Arsenal and deserving of a place in the national team squad for next summer’s EUROs, which are to be played in France.