Bale logo

Gareth Bale’s goal celebration is about to get him paid

5 Comments

You know that cute little heart sign Gareth Bale makes every time he scores a goal?

It’s about to get him paid.

Bale has filed an application with the UK Intellectual Property Office to trademark a logo that depicts a set of hands making a heart gesture with the number 11 inside of it. If the Welshman successfully trademarks the logo he could stand to make upwards of £3 million a year.

By applying for the trademark Bale aims to join the elite ranks of other high-profile athletes who have entered the merchandise world with lucrative brand licensing deals. Tiger Woods, Roger Federer and David Beckham have all trademarked their own logos, which are stylistically quite different from Bale’s design. Woods and Federer each utilize logos monograms of their initials while Beckham’s logo is a stylised representation of himself during the run of play.

source:

Bale’s decision to seek trademark of a logo that is not a distinctive monogram or stylized logo could prompt the IPO office to request that he re-work the image to achieve registration. Regardless, Bale’s registration of the logo feels like an inevitability and when it finally does pass muster at the IPO office, the Spurs winger will be in line for a hefty payoff.

“The possibilities are huge for Gareth Bale,” said Nigel Currie, director of sports marketing agency brandRapport. “Once he has that right he can cash in on it and become a more well-known player. A third of his overall income could be made from his image rights, potentially up to £3 million [$4.7m] a year.”

The goal celebration gesture, known as the ‘Eleven of Hearts,’ was first flashed by Bale in 2010 as a dedication to childhood sweetheart Emma Rhys-Jones. Now Bale is looking to make big business out of the profession of his love putting the logo on headgear, footwear, jewelry, clothing, travelling bags and umbrellas.

The money-making theory behind the trademark is relatively simple. Millions of people across the globe already readily identify the hand gesture with Bale. By incorporating the logo on different products and continuing to flash the sign every time he scores, the logo becomes more and more recognizable as a brand, making people more likely to consume to consume his products.

But who will purchase these products with the ‘Eleven of Hearts’ brand?

Bale lovers? Probably.

Spurs fans? Possibly.

Random football fans? Ehh, probably not.

So while Tottenham is a club with global recognition, there’s little denying that Bale’s current market reach is somewhat limited. And while all of us would be more than happy with the ‘limited market’ of £3 million ($4.7m) a year, it’s hard not to wonder how big his earning potential could be at a global powerhouse like Real Madrid.

Roberto Martinez linked to Atlanta United gig by Taylor Twellman

SUNDERLAND, ENGLAND - MAY 11:  Roberto Martinez, manager of Everton gives instructions during the Barclays Premier League match between Sunderland and Everton at the Stadium of Light on May 11, 2016 in Sunderland, England.  (Photo by Ian MacNicol/Getty Images)
Photo by Ian MacNicol/Getty Images
1 Comment

When news of Sigi Schmid’s departure from Seattle broke, there were plenty of folks wondering who could be the second coach in the Sounders’ MLS history.

One of those doing so publicly was ESPN writer Marc Connolly, who asked whether former Wigan and Everton boss Roberto Martinez could be interested in the gig.

[ MORE: Sounders, Schmid part ways ]

Fellow media member Taylor Twellman is obviously well-connected, and his reply raised some eyebrows, especially given the news that technical director Carlos Bocanegra is closing in on selecting the first manager in Atlanta United history.

Ryan is the quarterback of the NFL’s Atlanta Falcons, for those unaware. Martinez and Twellman worked together for ESPN this summer.

Is Martinez to MLS really a thing? He’s also been linked to the vacant Hull City job, and would be one of the highest profile coaches to make the switch in the history of the league.

Premier League preseason: Everton, Burnley win; Spurs fall to Juventus

MILTON KEYNES, ENGLAND - JULY 26:  Muhamed Besic of Everton celebrates after scoring the third goal during the pre-season friendly match between MK Dons and Everton at Stadium mk on July 26, 2016 in Milton Keynes, England.  (Photo by Alex Morton/Getty Images)
Photo by Alex Morton/Getty Images
Leave a comment

Four Premier League teams were in action on Tuesday, with two picking up wins and not a clean sheet in the joint.

[ MORE: Sounders, Schmid part ways ]

MK Dons 1-3 Everton

Ronald Koeman‘s men got goals from Gerard Deulofeu, Ross Barkley and Muhamed Besic, but wasn’t entirely pleased with every facet of their game.

From EvertonFC.com:

“The team, the players, we need to press better. The pitch in some stages of the game was too long. If you press up front, it means the midfielders they need to push up as well and it’s the same for the defenders.”

Bolton 1-2 Burnley

Andre Gray will likely be a well-known Premier League entity when his career is done, and the way he’s playing it could be by the time this season is complete. The Burnley man scored for the fifth time in four preseason games, and Josh Ginnelly also scored for the Clarets.

Barnsley 2-2 Hull City

Adama Diomande and Jarrod Bowen scored as the Tigers stayed unbeaten in preseason play.

Spurs 1-2 Juventus — RECAP

WATCH: “A little bit awkward” — Golf prodigy teaches Neymar to swing

Leave a comment

For every benefit of being ultra rich and even more famous, there’s are downsides, and here’s one of them.

Most of us learned to golf with just our parents, friends or older siblings watching us embarrass ourselves.

Neymar took his first hacks on video for the whole world to see.

[ MORE: Everton to land Gueye? ]

Was it as bad as his first baseball swings? We’ll let you make the call.

The girl who “taught” Neymar before and during the filming of the video is a 16-year-old Spanish golfer named Agueda Cortilla Mas.

Here’s how she described the encounter to the Irish Examiner, adding that Neymar was ready for another lesson:

“He never played golf before so it was a little bit awkward starting the lesson. But after the first few shots he started joking around, playing soccer with the golf ball and all that. After we finished recording he came over to my dad and thanked him for what I did because he knew it wasn’t easy.”

“Afterwards, I was going to my changing room and his manager asked me for my phone number. He told me that Neymar enjoyed the lesson and that he wanted to do more. The next day they called me but I couldn’t answer because I was in school.”

What other Olympic sports are on the horizon for Neymar? Could we see archery, water polo, or diving?

MLS All Star Game preview: Zelalem, Xhaka will play; Kaka the MLS captain

PARIS, FRANCE - JUNE 25:  Arsenal manager Arsene Wenger is seen in the stand prior to the UEFA EURO 2016 round of 16 match between Wales and Northern Ireland at Parc des Princes on June 25, 2016 in Paris, France.  (Photo by Matthias Hangst/Getty Images)
Photo by Matthias Hangst/Getty Images
2 Comments

Fans tuning into the MLS All Star Game on Thursday will get a look at USMNT prospect Gedion Zelalem and new Arsenal star Granit Xhaka.

Arsenal manager Arsene Wenger confirmed the news Tuesday as he met the media along with Petr Cech and Jack Wilshere ahead of Thursday’s 7:30 p.m. ET kickoff at Avaya Stadium in San Jose, California.

How much they’ll play is unknown, just that Zelalem will be in the lineup and Xhaka will “play a part”.

[ MORE: Everton to land Gueye? ]

Earlier, Major League Soccer announced that Kaka will captain the side, and that FC Dallas midfielder Kellyn Acosta and L.A. Galaxy back Jelle Van Damme have been added to the roster to replace Matt Besler and plan for the possible absence of Liam Ridgewell.

MLS has won the last two All Star Games, and the last two against Premier League competition.


Arsenal

Goalkeepers: Petr Cech, David Ospina, Emiliano Martinez

Defenders: Hector Bellerin, Krystian Bielik, Calum Chambers, Mathieu Debuchy, Kieran Gibbs, Rob Holding, Nacho Monreal

Midfielders: Santi Cazorla, Francis Coquelin, Mohamed Elneny, Alex Oxlade-Chamberlain, Jeff Reine-Adelaide, Chris Willock, Jack Wilshere, Granit Xhaka, Gedion Zelalem

Forwards: Chuba Akpom, Joel Campbell, Alex Iwobi, Theo Walcott


MLS All Stars

GOALKEEPERS: David Bingham (San Jose Earthquakes), Andre Blake (Philadelphia Union)

Defenders: Kellyn Acosta (FC Dallas), Steve Birnbaum (D.C. United), Laurent Ciman (Montreal Impact), Andrew Farrell (New England Revolution), Liam Ridgewell (Portland Timbers), Keegan Rosenberry (Philadelphia Union), Jelle Van Damme (LA Galaxy), Brandon Vincent (Chicago Fire), Kendall Waston (Vancouver Whitecaps FC)

Midfielders: Kyle Beckerman (Real Salt Lake), Mauro Diaz (FC Dallas), Giovani dos Santos (LA Galaxy), Jermaine Jones (Colorado Rapids), Kaká (Orlando City SC), Sacha Kljestan (New York Red Bulls), Darlington Nagbe (Portland Timbers), Andrea Pirlo (New York City FC), Wil Trapp (Columbus Crew SC)

Forwards: Clint Dempsey (Seattle Sounders FC), Didier Drogba (Montreal Impact), Sebastian Giovinco (Toronto FC), Cyle Larin (Orlando City SC), Ignacio Piatti (Montreal Impact), David Villa (New York City FC), Chris Wondolowski (San Jose Earthquakes)