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Gareth Bale’s goal celebration is about to get him paid


You know that cute little heart sign Gareth Bale makes every time he scores a goal?

It’s about to get him paid.

Bale has filed an application with the UK Intellectual Property Office to trademark a logo that depicts a set of hands making a heart gesture with the number 11 inside of it. If the Welshman successfully trademarks the logo he could stand to make upwards of £3 million a year.

By applying for the trademark Bale aims to join the elite ranks of other high-profile athletes who have entered the merchandise world with lucrative brand licensing deals. Tiger Woods, Roger Federer and David Beckham have all trademarked their own logos, which are stylistically quite different from Bale’s design. Woods and Federer each utilize logos monograms of their initials while Beckham’s logo is a stylised representation of himself during the run of play.


Bale’s decision to seek trademark of a logo that is not a distinctive monogram or stylized logo could prompt the IPO office to request that he re-work the image to achieve registration. Regardless, Bale’s registration of the logo feels like an inevitability and when it finally does pass muster at the IPO office, the Spurs winger will be in line for a hefty payoff.

“The possibilities are huge for Gareth Bale,” said Nigel Currie, director of sports marketing agency brandRapport. “Once he has that right he can cash in on it and become a more well-known player. A third of his overall income could be made from his image rights, potentially up to £3 million [$4.7m] a year.”

The goal celebration gesture, known as the ‘Eleven of Hearts,’ was first flashed by Bale in 2010 as a dedication to childhood sweetheart Emma Rhys-Jones. Now Bale is looking to make big business out of the profession of his love putting the logo on headgear, footwear, jewelry, clothing, travelling bags and umbrellas.

The money-making theory behind the trademark is relatively simple. Millions of people across the globe already readily identify the hand gesture with Bale. By incorporating the logo on different products and continuing to flash the sign every time he scores, the logo becomes more and more recognizable as a brand, making people more likely to consume to consume his products.

But who will purchase these products with the ‘Eleven of Hearts’ brand?

Bale lovers? Probably.

Spurs fans? Possibly.

Random football fans? Ehh, probably not.

So while Tottenham is a club with global recognition, there’s little denying that Bale’s current market reach is somewhat limited. And while all of us would be more than happy with the ‘limited market’ of £3 million ($4.7m) a year, it’s hard not to wonder how big his earning potential could be at a global powerhouse like Real Madrid.

USA 4-0 Panama: United States top Group A

KANSAS CITY, KS - OCTOBER 01:  Jordan Morris #9 of the USA celebrates with teammates after scoring a goal during the 1st minute of the 2015 CONCACAF Olympic Qualifying match against Canada at Sporting Park on October 1, 2015 in Kansas City, Kansas.  (Photo by Jamie Squire/Getty Images)
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The United States U-23 team exploded for four goals in the second half to down Panama 4-0, as the U.S. finish atop Group A in Olympic qualifying with a perfect three wins from three matches.

They advance to the semifinals, where they will face either Mexico or Honduras.

Thanks to a 2-2 draw between Canada and Cuba earlier in the evening, the U.S. had already clinched the top spot in Group A before this match began. With the United States’ win, Canada also advances into the semifinals as the second-place team.

[ FOLLOW: All of PST’s USMNT coverage ]

The U.S. had a golden opportunity to take the lead in the 11th minute, but Panama goalkeeper Elieser Powell made a higlight-reel save on Gedion Zelalem. Maki Tall moved in and fired a low shot on goal, forcing Powell to dive down and make a stop. The rebound rolled right out to Zelalem, who had the whole goal in front of him, but somehow Powell reached to get a hand on it, deflecting the shot over the bar.

Tied 0-0 at halftime, Andreas Herzog made some adjustments to his lineup, bringing in Jordan Morris and Jerome Kiesewetter for Tall and Zelalem. The substitutions paid immediate dividends, as the United States jumped out to a three-goal lead within minutes.

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In the 51st minute, Gboly Ariyibi’s cross took a deflection off Fidel Escobar and into the net, ruled an own goal on the Panamanian defender.

Two minutes later, substitute Jerome Kiesewetter took a pass from Luis Gil and fired a right-footed shot from a tight angle to the far post, doubling the United States’ lead. It was a very clean finish from the German-born Stuttgart product.

Three minutes after scoring a goal, Kiesewetter grabbed an assist as he combined with fellow substitute Jordan Morris to make it 3-0. Kiesewetter ran down the right wing and played a low cross in, where Morris tapped home his third goal of the tournament.

Kiesewetter continued his stellar half, blowing by a defender before doing well to draw a foul in the box. Luis Gil stepped up to the spot and buried the penalty, as the U.S. went 4-0 up in the 71st minute.

With the result, the United States heads into the semifinals with a +11 goal differential, outscoring their opponents 13-2 in the group stage. A win in the semis would guarantee the U.S. a spot in the 2016 Olympics.

Bayern, Germany legend Gerd Muller suffering from Alzheimer’s

JOHANNESBURG, SOUTH AFRICA - JULY  01:  Gerd Muller during a media event discussing the Golden Boot comptetition in the FIFA 2010 World Cup held at the adidas Jo'bulani Central in Sandton Convention Centre on July 1, 2010 in Johannesburg, South Africa. (Photo by Dominic Barnardt/Getty Images for adidas)
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Bayern Munich has confirmed that legendary goalscorer Gerd Muller is suffering from Alzheimer’s.

Muller’s 70th birthday is in November, and the club published a statement that no celebrations would be held due to his ongoing treatment.

One of the greatest strikers to ever play the game, Muller scored 525 goals during his 15-years with Bayern, the most in club history. Karl Heinze-Rummenigge is Bayern’s second leading goalscorer with 218 goals.

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Rummenigge currently serves as the club’s director, and spoke about Muller’s legacy.

Gerd Müller is one of the all-time greats of world football. Without his goals, Bayern Munich and German football would not be what it is today.

There will probably never be another goalscorer like Gerd, yet despite all his successes, he was always very humble and reserved, which particularly impressed me.

He was a fantastic team-mate and is a friend. Gerd will always enjoy a place in the Bayern family.

After he ended his playing career, he brought his experience as a coach of youngsters to the club, helping define the likes of world champions Philipp Lahm, Bastian Schweinsteiger and Thomas Müller, and we are also grateful to him for this.

Muller won the Golden Boot at the 1970 World Cup with ten goals, helping West Germany to a third-place finish. That same year he won the Ballon d’Or as the best player in the world, and helped the West German team capture the European Championship in 1972 and the World Cup in 1974.

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He is one of the top scorers in German national team history with 68 goals, second only to Miroslav Klose’s 71. However, Muller reached 68 goals in just 62 caps, while it took Klose 137 appearances to reach his mark. His 14 World Cup goals are third all-time to Klose (16) and Ronaldo (14).