Gareth Bale’s goal celebration is about to get him paid

5 Comments

You know that cute little heart sign Gareth Bale makes every time he scores a goal?

It’s about to get him paid.

Bale has filed an application with the UK Intellectual Property Office to trademark a logo that depicts a set of hands making a heart gesture with the number 11 inside of it. If the Welshman successfully trademarks the logo he could stand to make upwards of £3 million a year.

By applying for the trademark Bale aims to join the elite ranks of other high-profile athletes who have entered the merchandise world with lucrative brand licensing deals. Tiger Woods, Roger Federer and David Beckham have all trademarked their own logos, which are stylistically quite different from Bale’s design. Woods and Federer each utilize logos monograms of their initials while Beckham’s logo is a stylised representation of himself during the run of play.

source:

Bale’s decision to seek trademark of a logo that is not a distinctive monogram or stylized logo could prompt the IPO office to request that he re-work the image to achieve registration. Regardless, Bale’s registration of the logo feels like an inevitability and when it finally does pass muster at the IPO office, the Spurs winger will be in line for a hefty payoff.

“The possibilities are huge for Gareth Bale,” said Nigel Currie, director of sports marketing agency brandRapport. “Once he has that right he can cash in on it and become a more well-known player. A third of his overall income could be made from his image rights, potentially up to £3 million [$4.7m] a year.”

The goal celebration gesture, known as the ‘Eleven of Hearts,’ was first flashed by Bale in 2010 as a dedication to childhood sweetheart Emma Rhys-Jones. Now Bale is looking to make big business out of the profession of his love putting the logo on headgear, footwear, jewelry, clothing, travelling bags and umbrellas.

The money-making theory behind the trademark is relatively simple. Millions of people across the globe already readily identify the hand gesture with Bale. By incorporating the logo on different products and continuing to flash the sign every time he scores, the logo becomes more and more recognizable as a brand, making people more likely to consume to consume his products.

But who will purchase these products with the ‘Eleven of Hearts’ brand?

Bale lovers? Probably.

Spurs fans? Possibly.

Random football fans? Ehh, probably not.

So while Tottenham is a club with global recognition, there’s little denying that Bale’s current market reach is somewhat limited. And while all of us would be more than happy with the ‘limited market’ of £3 million ($4.7m) a year, it’s hard not to wonder how big his earning potential could be at a global powerhouse like Real Madrid.

U.S. Open Cup roundup: Poku lifts Miami; Red Bulls, Cincy win on PKs

Twitter/@naslofficial
Leave a comment

While MLS represents the majority of the remaining clubs in this year’s U.S. Open Cup, one side continues to defy the odds.

[ MORE: Minnesota United adds Hearts midfielder Sam Nicholson ]

Miami FC reached their first quarterfinal in club history after knocking off Atlanta United late on Wednesday, behind a goal and an assist from Kwadwo Poku. The victory for Miami sets up a date with FC Cincinnati — who pulled off an unbelievable shootout win against the Chicago Fire.

Meanwhile, the New York Red Bulls and New England Revolution both advanced on the night with wins over the Philadelphia Union and D.C. United, respectively. The Red Bulls and Revs will meet in the final eight as well.

Sporting KC kept its hope of hoisting a fourth U.S. Open Cup title alive on Wednesday with a 2-0 win over the Houston Dynamo. The 2015 winners will take on FC Dallas — who defeated the Colorado Rapids on Tuesday night.

Here are all the results from tonight’s Open Cup action.

Houston Dynamo 0-2 Sporting KC
New England Revolution 2-1 D.C. United
Miami FC 3-2 Atlanta United
New York Red Bulls 1-1 (5-3 on PKs) Philadelphia Union
FC Cincinnati 0-0 (3-1 on PKs) Chicago Fire
San Jose Earthquakes 2-1 Seattle Sounders
LA Galaxy 2-0 Sacramento Republic

Report: City Football Group set to expand outreach with Girona deal

Twitter
Leave a comment

City Football Group appears on the verge of adding to its global outreach, and it’s next destination looks to be in Spain.

[ MORE: Are Southampton’s days of selling behind the club? ]

The group of investors, which are known for controlling Premier League side Manchester City, are reportedly nearing a deal to purchase a partial stake in Spanish club Girona — which is set to make its La Liga debut in 2017/18.

CFG is said to be gaining a near “50 percent” stake in the club, with the rest of the club owned by Media Base, a company owned by Pep Guardiola‘s brother, Pere.

Over recent years, CFG has vastly expanded its ownership outreach and currently has a stake in five clubs around the world, with Girona set to be the sixth.

MLS side New York City FC, Australian A-League side Melbourne City FC, Japan’s Yokohama F. Marinos and Club Atletico Torque in Uruguay are all part of the CFG enterprise, alongside Man City.

New York Red Bulls ink goalkeeper Luis Robles to new deal

Jeff Zelevansky/Getty Images
1 Comment

The “Iron Man” will keep up his amazing journey with the New York Red Bulls, after signing a new deal with the club on Wednesday.

[ MORE: Wesley Sneijder on verge of joining Los Angeles FC ]

Goalkeeper Luis Robles has extended his contract with the reigning Eastern Conference champions, as the American continues to raise his consecutive starts streak, which stands at 157.

The terms of the deal were not disclosed in the club’s release.

Robles joined the Red Bulls back in 2012 after playing in Germany, and the shot-stopper hasn’t missed a start ever since.

Report: Minnesota United adds Hearts midfielder Sam Nicholson

Twitter/@WallofSport
Leave a comment

Minnesota United has had its shares of ups and down in its debut MLS season, but the Loons are on the verge making an exciting young signing.

[ MORE: Wesley Sneijder closing in on Los Angeles FC move ]

ESPN FC is reporting that Minnesota will sign Hearts winger Sam Nicholson from the Scottish Premier League on a deal that makes him a Loon until 2019.

The young attacker is expected to join the MLS side when the summer transfer window opens on July 10.

Nicholson, 22, has played with the Edinburgh side since his youth days, and made his senior debut with the club in 2013. During his time at Hearts, Nicholson scored 16 goals in all competitions for the team.

Last season, Nicholson missed 16 matches due to a significant knee injury.

According to the report, Scottish sides Rangers and Aberdeen were also among those interested in acquiring Nicholson, while English Championship clubs Bristol City and Barnsley also reached out about the attacker.