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Gareth Bale’s goal celebration is about to get him paid

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You know that cute little heart sign Gareth Bale makes every time he scores a goal?

It’s about to get him paid.

Bale has filed an application with the UK Intellectual Property Office to trademark a logo that depicts a set of hands making a heart gesture with the number 11 inside of it. If the Welshman successfully trademarks the logo he could stand to make upwards of £3 million a year.

By applying for the trademark Bale aims to join the elite ranks of other high-profile athletes who have entered the merchandise world with lucrative brand licensing deals. Tiger Woods, Roger Federer and David Beckham have all trademarked their own logos, which are stylistically quite different from Bale’s design. Woods and Federer each utilize logos monograms of their initials while Beckham’s logo is a stylised representation of himself during the run of play.

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Bale’s decision to seek trademark of a logo that is not a distinctive monogram or stylized logo could prompt the IPO office to request that he re-work the image to achieve registration. Regardless, Bale’s registration of the logo feels like an inevitability and when it finally does pass muster at the IPO office, the Spurs winger will be in line for a hefty payoff.

“The possibilities are huge for Gareth Bale,” said Nigel Currie, director of sports marketing agency brandRapport. “Once he has that right he can cash in on it and become a more well-known player. A third of his overall income could be made from his image rights, potentially up to £3 million [$4.7m] a year.”

The goal celebration gesture, known as the ‘Eleven of Hearts,’ was first flashed by Bale in 2010 as a dedication to childhood sweetheart Emma Rhys-Jones. Now Bale is looking to make big business out of the profession of his love putting the logo on headgear, footwear, jewelry, clothing, travelling bags and umbrellas.

The money-making theory behind the trademark is relatively simple. Millions of people across the globe already readily identify the hand gesture with Bale. By incorporating the logo on different products and continuing to flash the sign every time he scores, the logo becomes more and more recognizable as a brand, making people more likely to consume to consume his products.

But who will purchase these products with the ‘Eleven of Hearts’ brand?

Bale lovers? Probably.

Spurs fans? Possibly.

Random football fans? Ehh, probably not.

So while Tottenham is a club with global recognition, there’s little denying that Bale’s current market reach is somewhat limited. And while all of us would be more than happy with the ‘limited market’ of £3 million ($4.7m) a year, it’s hard not to wonder how big his earning potential could be at a global powerhouse like Real Madrid.

WATCH: Julian Green bags first-half hat trick for Bayern Munich

Julian Green, Bayern Munich (Photo credit: Bayern Munich / Twitter: @FCBayernEN)
Photo credit: Bayern Munich / Twitter: @FCBayernEN
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Julian Green celebrated his 21st birthday six short weeks ago, which is context that’s easy to forget when a player goes to the World Cup and scores a goal at the age of 19.

[ FOLLOW: All of PST’s USMNT coverage ]

Putting another way, he’s still extremely young and far from a finished footballing product. On Saturday, in the penultimate friendly of Bayern Munich’s preseason, the Tampa Bay-born German-American attacker bagged a first-half hat trick against Inter Milan.

From the deftest of touches on the first goal, to the outside-of-the-box power and precision (with his left foot) on the second, to the authoritative slam home on the third, Green might just be working his way into a regular substitute’s role behind star striker Robert Lewandowski this season.

Saturday marked the second exhibition in which Green scored a goal this preseason, having netted in Ancelotti’s first game in charge, against German fifth-division side SV Lippstadt, two weeks ago.

MLS Snapshot: New York City FC 5-1 Colorado Rapids (video)

New York City FC's Frank Lampard reacts after scoring during the second half of an MLS soccer game against the Montreal Impact, in Montreal, Sunday, July 17, 2016. (Graham Hughes/The Canadian Press via AP)
Graham Hughes/The Canadian Press via AP
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The game in 100 words (or less): No David Villa? No problem, apparently. Playing without their star man — and 2016 Golden Boot leader (13 goals – yellow card accumulation) — New York City FC cruised to a 5-1 drubbing of the Colorado Rapids, who entered Saturday’s contest 15 games without a loss (last loss: April 9). Frank Lampard bagged the first hat trick in NYCFC history, giving the Chelsea legend 10 goals on the season (in just 11 games played). It’s just the fourth home win of the season for NYCFC, who have won more points (19) away from home than any other team in MLS this season. The victory increases NYCFC’s hold on the Eastern Conference’s top spot to five points above the New York Red Bulls. The Rapids, meanwhile, have left the door wide open for the LA Galaxy, winners of four straight, to go second in the Western Conference with a victory over the Seattle Sounders on Sunday.

[ MORE: Previewing the weekend in MLS ]

Three Four moments that mattered 

28′ — Lampard turns it home at the far post — Few, if any, of Lampard’s goals this season have been beauties, but he just keeps on scoring. Nothing else really matters, especially as NYCFC keep winning.

37′ — Azira sees a second yellow — There was little question about the card-worthiness of Michael Azira’s open-field take-down of Jack Harrison, and just like that, the Rapids found themselves a goal down, and a man down.

42′ — Taylor beats Howard for 2-0 — One chance, two chances, three chances. The Rapids seemed content on allowing the home side however many looks they needed to make it 2-0. Eventually, Tony Taylor finished the job.

81′ — Lampard finishes a counter, and the beat-down — So, that thing I said about the “quality” of Lampard’s goals this season. Scratch that thought.

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Man of the match: Frank Lampard

Goalscorers: Lampard (28′, 81′, 84′ – PK), Taylor (42′), Mendoza (75′), Gashi (90+2′)

WATCH: Zlatan scores on Man Utd debut; Rooney gets two as Man United win big

Manchester United, with Zlatan Ibrahimovic (Photo credit: Manchester United / Twitter: @ManUtd)
Photo credit: Manchester United / Twitter: @ManUtd
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Zlatan Ibrahimovic is off and running for Manchester United.

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The big Swede was fully expected to immediately provide a Zlatan-sized impact from the outset of his time in the Premier League, but four minutes into his Man United tenure? It was unthinkably quick, even by Zlatan’s otherworldly standards and expectations. Good to see the scissor-kick make an appearance so far in advance of the PL season, which kicks off two weeks from today.

As for the rest of Jose Mourinho’s Red Devils, seeing Wayne Rooney bag a second-half brace, just three minutes between goals, could well be the most welcome sign of all for the red half of Manchester. His positional deployment on this day? The no. 10 role, just behind Zlatan.

Man United went on to defeat Galatasaray by the final score of 5-2.

New video arrives showing Lloris injured before Eder’s EURO goal

PARIS, FRANCE - JULY 10: Hugo Lloris of France dives in vain as Eder of Portugal scores the opening goal during the UEFA EURO 2016 Final match between Portugal and France at Stade de France on July 10, 2016 in Paris, France.  (Photo by Matthias Hangst/Getty Images)
Photo by Matthias Hangst/Getty Images
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At the risk of tooting my own horn, count me among the few who thought Hugo Lloris might’ve done a bit better on Eder‘s EURO winning goal.

It wasn’t a howler. But the French goalkeeper, one of the best in the world, seemed a tad slow to explode toward the right post when Eder let rip with a new legendary Portuguese shot.

[ MORE: Gameiro joins new club ]

It seems there’s good reason for this, as Lloris was injured just before the goal. Raphael Guerriero bent a gorgeous free kick off the cross bar, as you might remember, one that sent the goalkeeper clattering into the goal post.

This new video shows the Spurs goalkeeper favoring his right side or leg for the next minute, and that’s the leg he uses to drive his body low toward Eder’s bounding shot.

What do you think? Did it make a difference? Or was Eder’s shot plenty good on merit?