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Gareth Bale’s goal celebration is about to get him paid

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You know that cute little heart sign Gareth Bale makes every time he scores a goal?

It’s about to get him paid.

Bale has filed an application with the UK Intellectual Property Office to trademark a logo that depicts a set of hands making a heart gesture with the number 11 inside of it. If the Welshman successfully trademarks the logo he could stand to make upwards of £3 million a year.

By applying for the trademark Bale aims to join the elite ranks of other high-profile athletes who have entered the merchandise world with lucrative brand licensing deals. Tiger Woods, Roger Federer and David Beckham have all trademarked their own logos, which are stylistically quite different from Bale’s design. Woods and Federer each utilize logos monograms of their initials while Beckham’s logo is a stylised representation of himself during the run of play.

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Bale’s decision to seek trademark of a logo that is not a distinctive monogram or stylized logo could prompt the IPO office to request that he re-work the image to achieve registration. Regardless, Bale’s registration of the logo feels like an inevitability and when it finally does pass muster at the IPO office, the Spurs winger will be in line for a hefty payoff.

“The possibilities are huge for Gareth Bale,” said Nigel Currie, director of sports marketing agency brandRapport. “Once he has that right he can cash in on it and become a more well-known player. A third of his overall income could be made from his image rights, potentially up to £3 million [$4.7m] a year.”

The goal celebration gesture, known as the ‘Eleven of Hearts,’ was first flashed by Bale in 2010 as a dedication to childhood sweetheart Emma Rhys-Jones. Now Bale is looking to make big business out of the profession of his love putting the logo on headgear, footwear, jewelry, clothing, travelling bags and umbrellas.

The money-making theory behind the trademark is relatively simple. Millions of people across the globe already readily identify the hand gesture with Bale. By incorporating the logo on different products and continuing to flash the sign every time he scores, the logo becomes more and more recognizable as a brand, making people more likely to consume to consume his products.

But who will purchase these products with the ‘Eleven of Hearts’ brand?

Bale lovers? Probably.

Spurs fans? Possibly.

Random football fans? Ehh, probably not.

So while Tottenham is a club with global recognition, there’s little denying that Bale’s current market reach is somewhat limited. And while all of us would be more than happy with the ‘limited market’ of £3 million ($4.7m) a year, it’s hard not to wonder how big his earning potential could be at a global powerhouse like Real Madrid.

USMNT WCQ roster includes mix of young and old

HOUSTON, TX - JUNE 21:  Head coach Jurgen Klinsmann of the United States looks on prior to a 2016 Copa America Centenario Semifinal match against Argentina at NRG Stadium on June 21, 2016 in Houston, Texas.  (Photo by Scott Halleran/Getty Images)
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With the fourth round of CONCACAF World Cup Qualification back underway in five days and the United States still somewhat hanging in the balance, Jurgen Klinsmann has decided to lean on much of the core group of players he has for the last couple of years.

However, with Clint Dempsey and Gyasi Zardes both finding themselves on the sidelines in recent days, the U.S. manager has been forced to include a couple of unexpected faces.

Usual suspects in Tim Howard, Kyle Beckerman, Alejandro Bedoya, Michael Bradley, Jermaine Jones, and Jozy Altidore glue together the roster. Brad Guzan is in as well, after having started twice in Premier League play for Middlesbrough in place of an injured Victor Valdes. Jordan Morris is back in the attack, along with Bobby Wood who scored a goal on his Bundesliga debut with Hamburg. Young Christian Pulisic is there as well as an attacking option in midfield, with Darlington Nagbe also an option more centrally.

Alongside them is another familiar face in Chris Wondolowski, likely part of the roster because of the recent injuries to Clint Dempsey and Gyasi Zardes. Dempsey is sidelined indefinitely with an irregular heartbeat, while Zardes was injured while playing for the LA Galaxy on Saturday night.

Some other decisions by Klinsmann make it clear he went with established and experienced bodies over youthful energy in key places. Paul Arriola and Kellyn Acosta at a thin outside back position rather than call in Lynden Gooch for his first senior cap. Gooch has surprisingly seen time in the Sunderland starting lineup, but Klinsmann likely wished to leave him in England to help settle in at the club level.

Timmy Chandler does not appear despite appearing as a substitute for Frankfurt in their Bundesliga season opener this weekend. Omar Gonzalez is back, hoping to make just his second national team appearance since last September. Julian Green also doesn’t make the cut despite earning a spot on the Bayern Munich first team, although he has not made a league appearance yet.

A new face many may not recognize is 23-year-old defensive midfielder Caleb Stanko, who comes into the national team from Liechtenstein club FC Vaduz where he was sent on loan from parent club Freiburg. Stanko is uncapped, and was called into camp in May but did not appear in the subsequent friendly against Puerto Rico.

ROSTER

GK: Brad Guzan (Middlesbrough), Ethan Horvath (Molde), Tim Howard (Colorado Rapids)

DEF: Kellyn Acosta (FC Dallas), Matt Besler (Sporting Kansas City), Steve Birnbaum (D.C. United), John Brooks (Hertha Berlin), Geoff Cameron (Stoke City), Omar Gonzalez (Pachuca), Fabian Johnson (Borussia Monchengladbach), Michael Orozco (Club Tijuana), DeAndre Yedlin (Newcastle)

MF: Paul Arriola (Club Tijuana), Kyle Beckerman (Real Salt Lake), Alejandro Bedoya (Philadelphia Union), Michael Bradley (Toronto FC), Jermaine Jones (Colorado Rapids), Darlington Nagbe (Portland Timbers), Christian Pulisic (Borussia Dortmund), Caleb Stanko (FC Vaduz), Graham Zusi (Sporting Kansas City)

FWD: Jozy Altidore (Toronto FC), Jordan Morris (Seattle Sounders), Rubio Rubin (FC Utrecht), Chris Wondolowski (San Jose Earthquakes), Bobby Wood (Hamburg SV)

Manchester City 3-1 West Ham: Sterling shines with double

MANCHESTER, ENGLAND - AUGUST 28:  Raheem Sterling of Manchester City celebrates scoring the opening goal with Nolito, Gael Clichy (2ndL) and David Silva (L) during the Premier League match between Manchester City and West Ham United at Etihad Stadium on August 28, 2016 in Manchester, England.  (Photo by Gareth Copley/Getty Images)
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West Ham gave Manchester City a bit of a scare early in the second half, but Raheem Sterling‘s second goal of the afternoon provided the home side with all three points at the Etihad Stadium.

The Citizens held on for a 3-1 win on Sunday after Sterling found the back of the net twice, with the second coming in the dying minutes from a close-range tap in.

In the 18th minute, Kevin De Bruyne hit a superb free kick directly into the path of Fernandinho, who smashed home a header to give the hosts a 2-0 advantage.

Without a host of players for the visitors, City took it to their opposition early on when David Silva started a strong attack down the center of the West Ham defense. The Spaniard played the ball out wide to Nolito before finding an open Raheem Sterling, who calmly slotted his effort into the corner for the lead after seven minutes.

Michail Antonio provided West Ham with a lifeline following halftime, however, it wasn’t enough for the visitors to complete the comeback. Antonio headed home at the far post just prior to the hour mark after Arthur Masuaku beat his man and found the attacker.

Video: City clinical on set piece to double lead

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Manchester City has lived up to the billing early on in the Pep Guardiola era, and the first half of Sunday’s match against West Ham has been everything the Spaniard could hope for.

After taking an early lead through Raheem Sterling after seven minutes, Fernandinho doubled the City lead in the 18th minute after a stellar set piece situation.

Kevin De Bruyne‘s stepped up for a free kick before the Belgian curled his effort directly into the path of Fernandinho, who headed home the hosts for the 2-0 lead.

Even though West Ham is understandably undermanned with Dimitri Payet, Andy Carroll and others, City is putting on a show right now at the Etihad.

West Brom 0-0 Middlesbrough: Guzan holds Baggies scoreless

WEST BROMWICH, ENGLAND - AUGUST 28: Cristhian Stuani of Middlesbrough takes on Brendan Galloway and Claudio Yacob (R) of West Bromwich Albion  during the Premier League match between West Bromwich Albion and Middlesbrough at The Hawthorns on August 28, 2016 in West Bromwich, England.  (Photo by Michael Steele/Getty Images)
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It wasn’t the most attractive perfromance all around but Middlesbrough remained perfect on Sunday after finishing level in their 0-0 draw with West Bromwich Albion from The Hawthorns.

Brad Guzan earned his second start in net on Sunday since joining Middlesbrough, and the U.S. Men’s National Team keeper was active early on, making two key saves in the first half to keep the match scoreless.

Despite Boro’s success in possession, the team lacked a final touch early on and failed to register a shot on target in the opening 45 minutes. West Brom was successful in limiting Alvaro Negredo’s touches early on, which prevented the road side from getting any sort of offensive rhythm.

West Brom continued to press for the opener in the second stanza, however, the home side’s remained limited and largely unthreatening. Craig Dawson had an opportunity to open the scoring in the 63rd minute with a header from close range, but the attempt missed wide of net after Matt Phillips played in the service.