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Gareth Bale’s goal celebration is about to get him paid

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You know that cute little heart sign Gareth Bale makes every time he scores a goal?

It’s about to get him paid.

Bale has filed an application with the UK Intellectual Property Office to trademark a logo that depicts a set of hands making a heart gesture with the number 11 inside of it. If the Welshman successfully trademarks the logo he could stand to make upwards of £3 million a year.

By applying for the trademark Bale aims to join the elite ranks of other high-profile athletes who have entered the merchandise world with lucrative brand licensing deals. Tiger Woods, Roger Federer and David Beckham have all trademarked their own logos, which are stylistically quite different from Bale’s design. Woods and Federer each utilize logos monograms of their initials while Beckham’s logo is a stylised representation of himself during the run of play.

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Bale’s decision to seek trademark of a logo that is not a distinctive monogram or stylized logo could prompt the IPO office to request that he re-work the image to achieve registration. Regardless, Bale’s registration of the logo feels like an inevitability and when it finally does pass muster at the IPO office, the Spurs winger will be in line for a hefty payoff.

“The possibilities are huge for Gareth Bale,” said Nigel Currie, director of sports marketing agency brandRapport. “Once he has that right he can cash in on it and become a more well-known player. A third of his overall income could be made from his image rights, potentially up to £3 million [$4.7m] a year.”

The goal celebration gesture, known as the ‘Eleven of Hearts,’ was first flashed by Bale in 2010 as a dedication to childhood sweetheart Emma Rhys-Jones. Now Bale is looking to make big business out of the profession of his love putting the logo on headgear, footwear, jewelry, clothing, travelling bags and umbrellas.

The money-making theory behind the trademark is relatively simple. Millions of people across the globe already readily identify the hand gesture with Bale. By incorporating the logo on different products and continuing to flash the sign every time he scores, the logo becomes more and more recognizable as a brand, making people more likely to consume to consume his products.

But who will purchase these products with the ‘Eleven of Hearts’ brand?

Bale lovers? Probably.

Spurs fans? Possibly.

Random football fans? Ehh, probably not.

So while Tottenham is a club with global recognition, there’s little denying that Bale’s current market reach is somewhat limited. And while all of us would be more than happy with the ‘limited market’ of £3 million ($4.7m) a year, it’s hard not to wonder how big his earning potential could be at a global powerhouse like Real Madrid.

Messi named La Liga Player of the Month for first time in career

BARCELONA, SPAIN - JANUARY 06:  Lionel Messi of FC Barcelona celebrates after scoring his team's second goal during the Copa del Rey Round of 16 first leg match between FC Barcelona and RCD Espanyol at Camp Nou on January 6, 2016 in Barcelona, Spain.  (Photo by David Ramos/Getty Images)
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Lionel Messi has won every individual award imaginable, but now he can add another trophy to his shelf.

For the first time in his career, Messi was named La Liga’s Player of the Month for January.

[ MORE: PL Power Rankings, Vol. VIII ]

It’s hard to believe, but somehow the Barcelona superstar had never won this honor before. Despite winning a record five Ballon D’or trophies as the best player in the world, this trophy had eluded Messi since its inception in 2013.

Messi scored six goals in six January matches as Barcelona sit atop the La Liga table, currently holding a three-point lead over Atletico Madrid.

Despite their dominance in La Liga, this is only the second time a Barcelona player has won this monthly award, as Neymar took home the honor in November of 2015.

USWNT-Mexico preview: Energized Yanks look to keep rolling toward Rio

FRISCO, TX - FEBRUARY 10:  Team USA poses for a photo before play against Costa Rica during 2016 CONCACAF Women's Olympic Qualifying at Toyota Stadium on February 10, 2016 in Frisco, Texas.  (Photo by Ronald Martinez/Getty Images)
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The United States women’s national team looks to keep rolling through CONCACAF Olympic Qualifying with a match with Mexico on Saturday.

Toyota Stadium in Frisco, Texas, is again the scene after the Yanks battered Costa Rica 5-0 on Wednesday.

[ MUST WATCH: Christen Press’ dazzling first touch, spin, goal ]

A win over Mexico would move the USWNT into the all-important semifinal, where a win would gain them entry into this Summer’s Olympic Games.

Mexico staged a blowout of its own on Wednesday, cruising past Puerto Rico 6-0 thanks in large part to a hat trick from Maribel Dominguez.

[ VIDEO: Alex Morgan caps off a 12-second, six-pass goal ]

Mexico has only beaten the USWNT twice in history, and only the 2010 Gold Cup semifinal is considered official.

In recent history, the USWNT beat up Mexico 5-1 last year, and thrice in 2014 by a combined score of 15-0. Expect very little to change with an energized, impressive U.S. side on Saturday.

[ SATURDAY: Watch USWNT vs Mexico live online on NBC Sports Live Extra ]

Prince-Wright’s Premier League picks: Big boys to turn up

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Week 26 of the Premier League season is here. This will be a lot of fun with massive games at both ends of the table.

If you, like me, love to dissect all the games and predict what the score will be and which team will win, I encourage you to get involved in the comments section below. Let’s have a bit of fun.

[ STREAM: Every PL game live online ]

Okay, so I’ve consulted my crystal ball and here’s how we see things panning out.

With the first section labelled “basically, free money” for the picks I think are dead certs. The section labelled “don’t touch this” means if you’re betting I advise you to stay clear, while the “so you’re telling me there’s a chance” section are the longshots. If it is better odds you are after, those are the picks to go for.

BASICALLY, FREE MONEY

Arsenal 3-2 Leicester City – (Sunday, 7 a.m. ET, NBCSN) –  [STREAM]

Norwich City 0-2 West Ham – (Saturday, 10 a.m. ET, USA) –  [STREAM]

Man City 3-1 Tottenham Hotspur – (Sunday 11:15 a.m. ET, NBCSN) –  [STREAM]

Sunderland 0-2 Manchester United – (Saturday, 7:45 a.m. ET, NBCSN) – [STREAM]

DON’T TOUCH THIS…

Everton 2-1 West Brom  – (Saturday, 10 a.m. ET, NBCSN) –  [STREAM]

Swansea 1-1 Southampton – (Saturday, 10 a.m. ET, Premier League Extratime) –  [STREAM] 

Crystal Palace 2-1 Watford – (Saturday, 10 a.m. ET, Premier League Extratime) –  [STREAM]

Chelsea 3-2 Newcastle – (Saturday, 12:30 p.m. ET, NBCSN) – [STREAM

“SO YOU’RE TELLING ME THERE’S A CHANCE…”

Bournemouth 2-1 Stoke City – (Saturday, 10 a.m. ET, Premier League Extratime) –  [STREAM]

Aston Villa 2-1 Liverpool – (Sunday, 9:05 a.m. ET, NBCSN) –  [STREAM]

Ranieri on Leicester City’s dream season: “Nobody wake us up please!”

during the Barclays Premier League match between Manchester City and Leicester City at the Etihad Stadium on February 6, 2016 in Manchester, England.
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There’s plenty to like about Leicester City’s run to the top of the Premier League, but perhaps nothing is more enjoyable that its manager’s musings.

Claudio Ranieri, the Tinkerman himself, has provided some of the best quips of the season.

[ MORE: Top 5 storylines to look for in PL ]

From “I want to be the crazy man in the Premier League” to “It’s like nobody wants to win the league“, the 64-year-old Italian has offered plenty of beauties.

Make way for some more gems, from LCFC.com:

“I think we work so hard to achieve this level. We want to stay at this level. It’s no pressure for us. The pressure was at the beginning to start well, to carry on and maintain the standard of our performance.
“Now we are safe and we want to fight with respect with all our opponents. Face to face, we play with our strength and they play with theirs. If we win, fantastic. If we lose, next match.
“I think the pressure is on the other teams. We have pressure for our little gap. We continue to dream with our fans and we want to continue to dream. Nobody wake us up please!”
We love this man. To go from a short-lived run in Euro qualifying with Greece to this remarkable roll with Leicester has to be a bit dream-like. We get it. And we love that he’s going with it.