Chelsea sign huge $450 million 10-year deal with adidas

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Wow. That’s a lot of money.

But the real reason behind this new mega-deal is one thing: Financial fair play.

New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.

Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.

So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.

But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.

Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.

I do feel for Chelsea’s fans though.

Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.

Watch the video below. You will agree.

It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.

So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.

Barcelona GM: “We’re close to signing Coutinho, Dembele”

Philippe Coutinho
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Barcelona did not post a magical comeback versus Real Madrid in the Spanish Super Cup second leg, instead losing 5-1 on aggregate after Wednesday’s 2-0 loss at the Bernabeu.

[ MORE: Barcelona falls to Real… again ]

But perhaps the celebrated La Liga club has worked some wizardry in the transfer market, with not one but two big targets “close” to the Camp Nou.

Barca general manager Josep “Pep” Segura was on television after the match, and noted Spanish football expert Sid Lowe relays his words: Liverpool’s Philippe Coutinho and Borussia Dortmund’s Ousmane Dembele are coming to Barca, “but until it’s closed I can’t say anything.”

Well, you just said something about it, so what gives.

Now before anyone freaks out at Anfield or Westfalenstadion, this is a man speaking after a relatively embarrassing performance for one of the biggest clubs in the world. Segura could simply be treading water for new manager Ernesto Valverde after his club was simply worked over in 120 minutes versus its El Clasico rivals.

VIDEO: Asensio, Real Madrid outclass out-of-sorts Barca; PSG trolls?

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This one wasn’t even close, and is going to instantly have many Barcelona fans wondering if the loss of Neymar is going to be too much for Ernesto Valverde to handle.

Real Madrid rode a stunning Marco Asensio strike to a 2-0 first half lead at the Bernabeu on Wednesday en route to a 5-1 aggregate win over Barcelona in the Spanish Super Cup.

It’s Real’s 10th Spanish Super Cup, and first since 2012.

[ MORE: Bacca to Villarreal ]

Karim Benzema also scored in the opening frame, which saw Barca looking out of sorts and rudderless.

As in the first leg in Barcelona, the Blaugranas had their moments but failed to show sharpness and class against the reigning La Liga and UEFA Champions League winners.

Lionel Messi hit the crossbar, Luis Suarez headed off the post. The second half wasn’t producing a magic comeback.

Both teams kick off their La Liga seasons on Sunday, with Barca hosting Real Betis and Real off to Deportivo de la Coruna.

Meanwhile, it seems like PSG spent the afternoon trolling Barca, first posting a shot of ex-Blaugranas stars Dani Alves and Neymar training, and then an incredulous Neymar accompanied by a laughing emoji.

Carlos Bacca joins Villarreal, Boateng leaves Las Palmas

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MADRID (AP) Colombia striker Carlos Bacca joined Spanish club Villarreal on loan from AC Milan on Wednesday.

Villarreal said the one-season loan agreement includes the option to buy the player at the end of the season.

Bacca returns to a Spanish league where the 30-year-old forward flourished in two seasons at Sevilla before joining Milan in 2015.

[ MORE: UCL Wednesday wrap ]

Bacca has made 39 appearances for Colombia, scoring 13 goals. According to Villarreal, he has scored 165 career goals in 336 matches. He scored 14 goals for Milan last season.

Elsewhere in Spain, Las Palmas announced that Kevin-Prince Boateng was leaving the club after both sides agreed to end his contract two days before its season opener.

Las Palmas said that Boateng was leaving due to “personal reasons of an irreversible nature.” The club thanked the former AC Milan standout for his “professionalism” that he displayed during his single season on the Canary Islands.

Las Palmas opens the Spanish league season on Friday at Valencia.

Man City has $23 million Evans bid shot down by WBA

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Could Jonny Evans be the latest player to cross Manchester’s red and blue divide, albeit with a stop in between?

Reports Wednesday say West Bromwich Albion has rejected a $23 million Manchester City bid for the Northern Irish center back.

[ MORE: UCL Wednesday wrap ]

$23 million? That’s like 40 percent of a Kyle Walker!

Evans, 29, is the Baggies captain and a key piece of the club’s aims to continue its long stay in the Premier League.

He joined Manchester United’s academy at age 16 and stayed at Old Trafford through 2015, taking loan opportunities at Royal Antwerp and Sunderland on the way.

At United, Evans won three Premier League titles and two League Cups, and also has a Championship win from one of his two stints at Sunderland.

The 61-times capped Belfast native would give City a key component for Premier League play along with a center back corps of Nicolas Otamendi, Vincent Kompany, and John Stones. Eliaquim Mangala completes their veteran depth, and is certainly City’s weakest position.

Would West Brom sell at any reasonable price? The Baggies are not deep at center back, either — not too many clubs are — and will be in a boatload of trouble without Evans. And given the transfer market, finding a proper replacement at under $30 million is going to be difficult (Reread that sentence. What a summer).

It’s another argument for the transfer window closing before the start of the season.