Chelsea sign huge $450 million 10-year deal with adidas

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Wow. That’s a lot of money.

But the real reason behind this new mega-deal is one thing: Financial fair play.

New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.

Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.

So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.

But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.

Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.

I do feel for Chelsea’s fans though.

Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.

Watch the video below. You will agree.

It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.

So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.

Roma-Chelsea reports could see Dzeko, Batshuayi… and Sturridge on the move

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Here’s a wild rumor out of Italy, as Gianluca Di Marzio has UEFA Champions League Round of 16 sides Chelsea and Roma working out a big transfer.

[ MORE: PST chats with Dzeko in July ]

Again, before we lay it out, we know that both clubs would not be able to use Cup-tied players in the UCL and that gives the rumor its unrealistic bent.

Chelsea reportedly is willing to send $62 million and striker Michy Batshuayi on loan to Roma in exchange for Edin Dzeko and Emerson Palmeiri. Reports say Roma is holding out for another $20 million, potentially add-ons.

Dzeko isn’t producing at his otherworldly rate of last season, but is far and away i Lupi’s leading scorer and bagged a brace against Chelsea in the UCL. And Batshuayi scored in Chelsea’s first two matches of the tournament.

There is something to the rumor, at least in terms of Emerson. The London Evening Standard quotes the player’s agent as saying talks are ongoing and the move is a “dream” one for Emerson, who is behind Aleksandar Kolarov on the left back depth chart since returning from injury.

Roma would need a UCL-eligible center forward, as Czech youngster Patrik Schick has been unable to find his scoring boots since a summer move from Sampdoria. Football Italia says, sensationally, that Roma would use some of the money to pry Daniel Sturridge from Liverpool.

Maybe the Emerson move goes through, but the striker swap feels like a headscratcher for Dzeko and Chelsea.

Pardew the latest to scratch head at transfer fees

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West Bromwich Albion manager Alan Pardew is the latest to find himself baffled at the prices on the transfer market.

To be fair to the Englishman, 56, it doesn’t sound like he’s raving in ‘old man yelling at the sky’ fashion. Rather he thinks the numbers are hard for fans to gauge and perhaps it’s causing a disconnect.

[ VIDEO: Premier League highlights ]

And for him, at least, it’s a challenge to sort out whether the prices he’s being quoted are reasonable relative to the market. That makes sense, considering that as Newcastle boss in 2012 he sold Fraser Forster to Celtic for about $3 million and PSG bought Yohan Cabaye — then 28 — from him for $26 million.

Both fees would be a little different right now, we think (from the BBC).

“It’s difficult with the prices now to gauge what’s good value,” Pardew said. “We live in a hyper-inflated world because of the TV money received by the football clubs. Therefore, transfers and wages are going way out of kilter with real life. I think we’re all losing the plot with the figures. It’s just becoming, ‘Oh okay,’ and not even reacting to things any more.”

Now, to play devil’s advocate, if Pardew is actually just old man yelling at the sky, he’d better get out of the manager’s box. The fees aren’t changing for top clubs, which is why Jonny Evans is at risk from a Man City bid but not Newcastle United or Crystal Palace. And the TV money he talks about is going to allow clubs like WBA to hold onto players by offering better wages if they choose that route.

But it’s a fair sentiment regarding how to gauge these numbers. While it’s usually a bit laughable when fans and writers estimate whether clubs have paid too much or sold for too little, managers and administrators risk looking foolish if they agree too low or too high a fee relative to other teams.

Stanford’s Andi Sullivan is the No. 1 pick in NWSL draft

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The Washington Spirit have selected midfielder Andi Sullivan out of Stanford with the first pick in the National Women’s Soccer League draft on Thursday.

Stanford won the NCAA College Cup championship last season. Sullivan scored in the 3-2 Cardinal victory over UCLA. She also won the Mac Hermann Trophy for the nation’s best soccer player.

[ MORE: Top PL storylines — Week 24  ]

Sullivan has made seven appearances with the U.S. national team and has been called into January training camp as the team begins to prepare for World Cup qualifying in the fall.

The Spirit also had the third overall pick, which they used to select midfielder Rebecca Quinn out of Duke.

The Boston Breakers took forward Savannah McCaskill out of South Carolina with the No. 2 overall pick.

The day also featured a number of high-profile trades, including a deal between the Reign and the Royals that sent midfielder Diana Matheson to Utah in exchange for veteran defender Yael Averbuch.

Stoke City adds versatile Greek left-sided man on loan

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New Stoke City boss Paul Lambert is tasked with shoring up a defense which has been bottom half in goals allowed for several seasons, and has made his first move.

[ MORE: Top PL storylines — Week 24  ]

Kostas Stafylidis is a 24-year-old left-sided player with 22 Greek caps to his name, but he’s fallen out of favor at Bundesliga side Augsburg and managed just 31 minutes this season.

He’ll head on loan to the Potteries, where he’ll attempt to aid the leakiest side in the Premier League. Stoke’s 50 goals allowed are eight more than its closest competitor (Watford).

Stafylidis has played left back and left mid for club and country, though he had his most league success last season at left back. He scored four goals and was rated Augsburg’s best field player by WhoScored and its top player overall by Squawka.

And he wants to be there (from StokeCityfc.com):

“As soon as I heard I told my agent directly that I wanted this move,” he added. “I left it to him then, he spoke to the Club more, and then to the trainer and we all wanted to make this move happen. It is good for me, it is good for the Club to bring me here for five months and I am very happy about that.”