Chelsea sign huge $450 million 10-year deal with adidas

Leave a comment

Wow. That’s a lot of money.

But the real reason behind this new mega-deal is one thing: Financial fair play.

New rulings are soon set to sweep in across European soccer, as UEFA chief Michel Platini aims to create a level playing field and a more financially stable game amongst Europe’s big boys.

Anyway, this 10-year deal will ensure Chelsea’s status as one of soccer’s leading worldwide brands. And it also helps hugely with the rules around income under the FFF regulations. But recently you saw the fans turning out in support of the West London club in the friendlies against Manchester City in St. Louis and New York. Chelsea are now a huge global club.

So it’s a win-win for both parties. Chelsea get a massive guaranteed income from sponsors each year, while adidas are able to sell copious amounts of jerseys and other replica gear to easily make that money back. Everyone is happy.

But after this deal has been announced, should we expect plenty more long-term contracts to be signed by the soccer powerhouses of Europe? You ‘betcha.

Because, I’m afraid my friends, gone are the days of some small local company or retailer sponsoring or supplying an English Premier League sides kit. Some have tried, and failed miserably. At the end of the day, Nike, adidas, Umbro, whoever they are, guarantee extra sales and top quality merchandise and are able to put their money where their mouth is.

I do feel for Chelsea’s fans though.

Will they have to endure more mammoth billboards across the UK and elsewhere showing Fernando Torres resembling half-man, half-Avatar? I certainly hope not because, in my opinion at least, Chelsea’s latest posters to promote the new adidas home jersey are just creepy and a bit strange.

Watch the video below. You will agree.

It just reminds me of the Blue Man Group. And unless David Luiz, Torres and Petr Cech are incredibly good percussionists on the side, I don’t really want visions of them covered in blue paint whizzing through my mind when they’re knocking the ball around Stamford Bridge.

So with adidas around until 2023, let’s hope the blue paint promotions are long gone by then.

Arsenal hires Dortmund man who “found” Pulisic, Aubameyang

Arsenal.com
Leave a comment

Arsenal has a new head of recruitment, and he’s the scout who helped bring Pierre-Emerick Aubameyang, Christian Pulisic, and Ousmane Dembele to Borussia Dortmund.

The name is Sven Mislintat, and he’ll take the place of 25-year Arsenal vet Steve Rowley. Reports say Bayern Munich unsuccessfully recruited him in the summer.

[ MORE: Busy week for PL big boys ]

Mislintat also has perhaps the beck nickname of any scout in recent memory: “Diamond Eyes.”

Here’s Arsene Wenger on the move, from Arsenal.com:

“We are delighted that Sven is joining us. Identifying and developing talent is a core part of our philosophy and Sven has an outstanding track record over many years. We look forward to him taking our existing recruitment approach forwards.”

Congested schedule challenges Premier League big boys

Photo by Clive Mason/Getty Images
Leave a comment

Every Premier League team will play two league matches in, at most, five days beginning with Leicester City’s trip to West Ham on Friday.

Throw in UEFA Champions League and Europa League, and this could throw a wrench into the Top Four ambitions the big boys.

[ MORE: Pulis sacked | What’s next for WBA? ]

The schedule and table status makes life a bit more forgiving for a number of the giants. Man City and Spurs have already advanced, while Manchester United is almost completely through the door. Arsenal’s onto the knockout rounds of Europa, too.

Liverpool and Chelsea can move on with wins over Sevilla and Qarabag, respectively, and the Reds get one more day’s rest before hosting the Blues. Traveling back from Azerbaijan and heading to Anfield makes life even harder for Chelsea.

The European competitions could be great news for all of next midweek’s opponents, but especially for Stoke and Swans. They’ll be getting Chelsea and Liverpool on the heels of two difficult matches each.

We’ll leave Everton out of this, having been eliminated from Europe and likely to start a very green squad from its deepest depth on Thursday.

Manchester City
vs. Feyenoord — Tuesday
at Huddersfield Town — Sunday
vs. Southampton — Nov. 29

Manchester United
at Basel — Wednesday
vs. Brighton — Saturday
at Watford — Nov. 28

Chelsea
at Qarabag — Wednesday
at Liverpool — Saturday
vs. Swansea City — Nov. 29

Arsenal
at Koln — Thursday
at Burnley — Sunday
vs. Huddersfield Town — Nov. 29

Tottenham Hotspur
at Borussia Dortmund — Tuesday
vs. West Bromwich Albion — Saturday
at Leicester City — Nov. 28

Liverpool
vs. Sevilla — Tuesday
vs. Chelsea — Saturday
at Stoke City — Nov. 29

PL Preview: Brighton vs. Stoke City

Photo by Steve Bardens/Getty Images
Leave a comment
  • Stoke leads all-time 16W-14D-9L
  • First league meeting since 2006
  • Potters have won last 8 in series

Brighton and Hove Albion meets Stoke City for the first time in Premier League history when the two battle at the Amex Stadium on Monday (Watch live at 3 p.m. ET on NBCSN and online via NBCSports.com).

WATCH LIVE, ONLINE, HERE

Brighton is unbeaten in its last four PL matches, with a pair of away wins and two draws at home.

They’ve been led at the back end by Shane Duffy and in attack by Pascal Gross, but it’s been a well-traveled Premier League veteran filling the goals. Glenn Murray has historic motivation to keep scoring, knowing that a marker versus Stoke would make him the first Brighton player to ever score a goal in four successive top flight matches.

Stoke followed up its win over Watford with a draw against Leicester City. The Potters have two goals and four assists from Swiss attacker Xherdan Shaqiri, and three and one from Senegalese scorer Mame Biram Diouf.

What they’re saying

Brighton’s Chris Hughton on bagging wins“For a club like us to get back-to-back wins would show the level we are playing at. It’s tough. I remember being told by somebody with one of the promoted teams that they didn’t get their first away win until February-March. That can happen and it’s exactly the same for a team getting promoted to get back-to-wins. They are hard to come by. Any way we are able to do that would certainly be a major boost for us.”

Stoke manager Mark Hughes on Xherdan ShaqiriHe is taking on more the role of the main instigator of our attacking threat. When he gets the ball, I think the whole team responds to that. You sense that maybe something’s going to happen. And I think the crowd sends it as well. And I know opposition team sense it too.”

Prediction

Few matches are more of a toss-up than this one, and there’s no recent match-ups on which to rest our heads. So we’ll side with the home team managing a point, and maybe a pair of old-timer goals from Murray and Peter Crouch, in a 1-1 draw.

Italy soccer chief resigns after failure to reach World Cup

Photo by Gabriele Maltinti/Getty Images
1 Comment

ROME (AP) Italian football federation president Carlo Tavecchio has resigned a week after the Azzurri failed to qualify for the World Cup.

Monday’s announcement came following calls for a complete overhaul of the nation’s most popular sport, from the amateur leagues right up to Serie A and the national teams.

[ MORE: What’s next for West Brom? ]

Sweden’s playoff win over Italy kept the four-time champion out of the World Cup for the first time in six decades.

Italy coach Gian Piero Ventura was fired two days after the loss.

For the last week, Tavecchio has resisted calls to step down but he eventually lost the support of the federation’s board of directors.

Former federation chief Giancarlo Abete said as he left the board meeting where Tavecchio resigned that a new election would be held within 90 days.