FIFA President Sepp Blatter makes a speech during the "Sports, Business and Ethics - a Situation Analysis" congress in Zurich

FIFA announce “official Champagne” for Brazil 2014 World Cup…

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There’s nothing quite like a good sense of perspective from soccer’s world governing body. Great timing guys.

As protests and ugly scenes continue to unfold in Brazil against the government spending billions on the 2014 World Cup and neglecting public services, FIFA announced their official Champagne partner for the event.

Yeah. That just happened.

French family-owned company Taittinger has signed a sponsorship deal that will run until the end of 2015.

The deal will see Taittinger sell their champagne at the 2014 World Cup, as their drink will be quaffed by soccer’s elite down in Brazil. A statement from the Reims based company said: “Champagne Taittinger will manifest its presence at the 2014 FIFA World Cup in the months to come through various initiatives with the help of its 150 distributors around the world.”

So once again, we get a true taste for where FIFA’s head is really at. Commercial success seems to be the way forward. Brazilian legend Romario raised his concerns earlier in the week, as Brazil has spiraled into financial turmoil folowing the huge strain on the Brazilian public. The nation will also be hosting the 2016 Olympics, which will take place in Rio de Janeiro.

(MORE: Brazilian legend Romario questions 2014 World Cup in Brazil)

I understand that FIFA have to generate money as they put on all these lavish tournaments across the globe. But the timing seems very odd and disrespectful to the people of Brazil, as their government spends huge amounts of cash spent on hosting the FIFA event, instead of the citizens of Brazil.

Yes Brazil ran to host the event and were awarded the competition way back in 2007. However much has changed since and the people have a right to voice their concerns as taxes and costs for public transportation rise, while conditions in schools and hospital worsen.

So it did seem like a slap in the face from FIFA as complete a lucrative Champagne deal. The people of Brazil are aiming for a better standard of living and many simple things citizens of the Western world take for granted.

This Champagne deal won’t make or break FIFA’s World Cup or the uprising of the people in Brazil. But the timing of the announcement does leave a sour taste in the mouth. Even if the Champagne doesn’t…

Premier League preview: Hull City vs. Chelsea

HULL, ENGLAND - MARCH 22:  Eden Hazard of Chelsea (10) celebrates with Nemanja Matic (21) as he scores their first goal during the Barclays Premier League match between Hull City and Chelsea at KC Stadium on March 22, 2015 in Hull, England.  (Photo by Michael Regan/Getty Images)
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  • Hull has only won four matches vs. Chelsea (4-10-30)
  • Tigers have allowed nine goals in previous two PL matches
  • Chelsea looking to rebound following Arsenal blowout
  • Costa remains tied for league lead with five goals

Both Hull City and Chelsea come into the weekend on a poor run of form, giving both clubs plenty of incentive to push for a result.

The Tigers play host to Chelsea at the KC Stadium on Saturday (Watch live, 10 a.m. ET, on NBCSN and online via NBCSports.com).

WATCH LIVE ONLINE HERE 

Following a pair of impressive victories to open the Premier League season, Hull has come back down to earth as of late, losing three of its last five matches in all competitions. With nine goals allowed in its last two PL matches (losses to Liverpool and Arsenal), Chelsea enters the fray with another dangerous attack that the Tigers will have to be wary of.

Antonio Conte‘s Chelsea have ironically enough seen their form dip at the hands of the Reds and Gunners, respectively, as well. Last Saturday’s 3-0 defeat at the Emirates Stadium wasn’t ideal for a Blues side that expects to be amongst the top four at season’s end.

Meanwhile, Diego Costa will have to continue to find the back of the net for Chelsea on a regular basis, after netting five times in the club’s first six league matches. The Spaniard has accounted for half of the squad’s offensive output, making the 27-year-old vital up front along with the likes of Eden Hazard and Willian.

INJURIES: Hull — OUT: Alex Bruce (achilles), Allan McGregor (back), Moses Odubajo (knee), Michael Dawson (knee), Brian Lenihan (knee surgery) | Chelsea — OUT: John Terry (ankle), Kurt Zouma (fitness)

What they’re saying

Hull City manager Mike Phelan: “What needs to be resolved is the terms of the deal. It keeps changing. One minute I think I’ve got something and the club are happy with it and the next minute it changes. So it’s just a case of thinking about all these new changes that are on the table and making a decision.”

Chelsea boss Antonio Conte: “It’s important not to forget the past, because the past is very clear. We finished 10th last season and that means there were problems. We don’t have a magic wand to change the situation in a few months. We must work hard together and we are doing this. We must understand that only through hard work can we close the gap.”

Prediction

The Blues have struggled to play complete matches for much of the season, and this road fixture won’t make things easy for Conte and co. That said, Chelsea will surely be motivated to come out and give a strong performance following last week’s debacle against Arsenal. Hull 1-3 Chelsea

Watch: Lukaku gives Everton halftime lead after brilliant free kick

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Everton is finding its stride under Ronald Koeman, and goals like this one surely make it easy for the Dutchman to manage the club.

[ Watch Live: Everton taking on Crystal Palace on USA Network ]

With the match scoreless with a half hour gone, Phil Jagielka drew a questionable free kick outside the Crystal Palace penalty area.

From there, Romelu Lukaku did what he does best: score. Watch the video above as the Belgian striker curls his lovely set piece into the near post, giving goalkeeper Steve Mandanda no chance at making the save.

 

 

Premier League preview: Swansea City vs. Liverpool

SWANSEA, WALES - MAY 01:  Jefferson Montero of Swansea City is challenged by Nathaniel Clyne of Liverpool during the Barclays Premier League match between Swansea City and Liverpool at The Liberty Stadium on May 1, 2016 in Swansea, Wales.  (Photo by Steve Bardens/Getty Images)
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  • Swansea victorious 3-1 in May 2015
  • Francesco Guidolin‘s job status unknown
  • Reds have managed 16 goals in six PL matches this season

With their manager’s managerial position up in the air, Swansea City will host Liverpool on Saturday at the Liberty Stadium (Watch live, 7:30 a.m. ET, on NBCSN and online via NBCSports.com).

Swansea have picked up just four points in its opening six matches this season, leaving Francesco Guidolin and his side fighting to keep the Italian manager in charge. With Liverpool’s attack clicking to start the season and Swansea’s front group struggling, the Eagles will have to remain compact defensively to absorb the pressure.

WATCH LIVE ONLINE HERE 

The Reds come into the weekend with the opportunity to move up to second place in the Premier League. Jurgen Klopp‘s side is firing on all cylinders in the attack, which has played a key role in Liverpool’s six-match unbeaten run in all competitions.

Liverpool’s depth at attack has surely become among the most dangerous groups in the PL, having scored 71 league goals since Klopp took off his role with the club in October 2015. Meanwhile, Daniel Sturridge has revitalized himself thus far in 2016, netting four goals and adding two assists for the Reds.

INJURIES: Swansea — OUT: Nathan Dyer (ankle) | Liverpool — OUT: Divock Origi (foot), Sheyi Ojo (back), Mamadou Sakho (fitness), Joe Gomez (achilles)

What they’re saying

Swansea City boss Francesco Guidolin: “It could happen. Maybe. But if we win on Saturday for the period of the international break you don’t speak any more about my position. But my position is not important, Swansea’s [league] position is important, and we must get a result.”

Liverpool manager Jurgen Klopp“We will be prepared for this game. We know about the quality of Swansea. We lost there last year after coming back from Villarreal. We had to make a lot of changes at Swansea last season. In that moment it was too much for us. Now we have no excuses. We have time to recover, time to prepare and time to analyse.”

Prediction: Liverpool simply comes into Saturday’s fixture as the hotter side. Unbeaten in its last six matches, Jurgen Klopp and co. only trail Manchester City this campaign for most finishes to this point (16). While Swansea’s slow start to the 2016/17 season hasn’t done them any favors, Liverpool’s current form certainly doesn’t make the challenge any easier.     Swansea 0-3 Liverpool

Watch Live: Everton vs. Crystal Palace (Lineups, Stream)

LIVERPOOL, ENGLAND - SEPTEMBER 17:  Romelu Lukaku of Everton celebrates scoring his sides third goal during the Premier League match between Everton and Middlesbrough at Goodison Park on September 17, 2016 in Liverpool, England.  (Photo by Richard Heathcote/Getty Images)
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Everton host Crystal Palace on Friday under the (3 p.m. ET live on USA and online via NBC Sports.com) with plenty of intriguing battles all over the pitch.

WATCH LIVE ONLINE HERE

Ronald Koeman‘s Everton lost for the first time this season against Bournemouth last week, so he’ll be expecting a response from his Toffees. As for Alan Pardew, well, life is pretty good right now. Palace have won three-straight Premier League games and have a very good recent record at Everton, winning on two of their previous three visits.

Yannick Bolasie swapped Palace for Everton this summer and he could be key, as he has been in the past, to deciding this encounter.

In team news Everton’s star striker Romelu Lukaku is fit to start the game.

Palace start with Benteke up top an

Lineups

Everton: Stekelenburg, Oviedo, Williams, Jagielka, Coleman, Gueye, Barry, Cleverley, Barkley, Bolasie, Lukaku

Crystal Palace: Mandanda; Ward, Delaney, Tomkins, Kelly; Puncheon, Ledley, McArthur; Townsend, Bentered, Zaha