FIFA President Sepp Blatter makes a speech during the "Sports, Business and Ethics - a Situation Analysis" congress in Zurich

FIFA announce “official Champagne” for Brazil 2014 World Cup…

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There’s nothing quite like a good sense of perspective from soccer’s world governing body. Great timing guys.

As protests and ugly scenes continue to unfold in Brazil against the government spending billions on the 2014 World Cup and neglecting public services, FIFA announced their official Champagne partner for the event.

Yeah. That just happened.

French family-owned company Taittinger has signed a sponsorship deal that will run until the end of 2015.

The deal will see Taittinger sell their champagne at the 2014 World Cup, as their drink will be quaffed by soccer’s elite down in Brazil. A statement from the Reims based company said: “Champagne Taittinger will manifest its presence at the 2014 FIFA World Cup in the months to come through various initiatives with the help of its 150 distributors around the world.”

So once again, we get a true taste for where FIFA’s head is really at. Commercial success seems to be the way forward. Brazilian legend Romario raised his concerns earlier in the week, as Brazil has spiraled into financial turmoil folowing the huge strain on the Brazilian public. The nation will also be hosting the 2016 Olympics, which will take place in Rio de Janeiro.

(MORE: Brazilian legend Romario questions 2014 World Cup in Brazil)

I understand that FIFA have to generate money as they put on all these lavish tournaments across the globe. But the timing seems very odd and disrespectful to the people of Brazil, as their government spends huge amounts of cash spent on hosting the FIFA event, instead of the citizens of Brazil.

Yes Brazil ran to host the event and were awarded the competition way back in 2007. However much has changed since and the people have a right to voice their concerns as taxes and costs for public transportation rise, while conditions in schools and hospital worsen.

So it did seem like a slap in the face from FIFA as complete a lucrative Champagne deal. The people of Brazil are aiming for a better standard of living and many simple things citizens of the Western world take for granted.

This Champagne deal won’t make or break FIFA’s World Cup or the uprising of the people in Brazil. But the timing of the announcement does leave a sour taste in the mouth. Even if the Champagne doesn’t…

Premier League Preview: Stoke City vs. Manchester United

MANCHESTER, ENGLAND - OCTOBER 02:  Paul Pogba of Manchester United (L) shoots while Erik Pieters of Stoke City (R) attempts to block the shot during the Premier League match between Manchester United and Stoke City at Old Trafford on October 2, 2016 in Manchester, England.  (Photo by Clive Brunskill/Getty Images)
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  • Man Utd leads all-time 43W-34D-28L
  • Clubs even in last six (2-2-2)
  • Red Devils unbeaten in 16
  • Stoke winners of two-straight

After wins over Sunderland and Watford, Stoke City gets a higher class of opponent on Saturday at the Britannia Stadium (Watch live at 10 a.m. EDT on NBCSN and online via NBCSports.com).

Fortunately for Stoke, it’s had some success against Manchester United in recent years.

Stoke and United drew 1-1 at Old Trafford on Oct. 2, though Jose Mourinho’s Red Devils are flying now. United is hard to break down, and arguably deserved better than the 1-1 draw it earned versus Liverpool last weekend.

Stoke is now 11 points clear of the drop zone, and a win could raise its status to closer to the Top Five than Bottom Three. United, meanwhile, wants three points that would move it to precipice of the Top Four.

 

What they’re saying

Stoke City’s Glenn Whelan on facing United“There has been a wind of change there and the supporters seem a lot happier now and you get the sense that they are together as a group now. You only have to look at the players within the squad, and even the ones who are leaving, to see how much strength in depth they have there.”

Jose Mourinho praises newly-extended Antonio Valencia“I don’t think it is a reward, I don’t see it in this perspective. I just think he is the best right-back you can have. There is no better right-back in football. It is just for us to keep the best. I don’t think it is a reward. It is a privilege for us to have such a good player and such a good man.”

Prediction

United gets it done, only barely. Stoke will put up a brave battle for boss Mark Hughes, but there are too many weapons to suppress. United, 1-0.

AFCON wrap: Results keep Group C undecided

Ivory Coast's Wilfried Bony controls the ball on his head during their training session at the Stade Akoakam, Oyem, Gabon, Tuesday, Jan. 17, 2017, ahead of their African Cup of Nations Group C soccer match against Congo. (AP Photo/Sunday Alamba)
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Like Group A, Group C in the Africa Cup of Nations has very little decided ahead of the final group stage match.

[ MORE: Guardiola “said goodbye to title” ]

Ivory Coast 2-2 DR Congo

A thrilling first half had DR Congo leading 1-0 and 2-1, with only Wilfried Bony netting for the Ivory Coast. Les Elephants grabbed a draw through Serey Die’s 67th minute goal.

DR Congo now leads the group and is primed to advance with a result against Togo or a Morocco loss or draw against Ivory Coast.

Morocco 3-1 Togo

Mathieu Dossevi gave Togo a surprise fifth minute lead lead, but Aziz Bouhaddouz kickstarted the Moroccan attack to plug the victors into Group C’s second spot ahead of a Jan. 24 showdown with Ivory Coast.

Saturday’s matches

Ghana vs. Mali — 11 a.m. ET
Egypt vs. Uganda — 2 p.m. ET

Premier League Preview: Liverpool vs. Swansea City

SWANSEA, WALES - MAY 01:  Jefferson Montero of Swansea City is challenged by Nathaniel Clyne of Liverpool during the Barclays Premier League match between Swansea City and Liverpool at The Liberty Stadium on May 1, 2016 in Swansea, Wales.  (Photo by Steve Bardens/Getty Images)
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  • Liverpool leads all-time 22W-8D-10L
  • Swans lost five-straight at Anfield
  • Reds unbeaten in 7 PL matches

One of the Premier League’s top attacks hosts the division’s leakiest defense, as Liverpool may be licking its chops ahead of a visit from struggling Swansea City on Saturday (Watch live at 7:30 a.m. EDT on NBCSN and online via NBCSports.com).

Liverpool has drawn at Sunderland and Manchester United in its last two Premier League outings, and sits seven points back of leaders Chelsea.

Swansea City has allowed multiple goals in five of six PL matches since beating Sunderland 3-0 on Dec. 10. It’s no surprise that they’ve lost those five (the sixth being a 2-1 win at struggling Crystal Palace).

What they’re saying

Liverpool boss Jurgen Klopp on the match“We’re really looking forward to this game. I don’t know when it happened but in England every game now is like a final. Swansea are trying to survive. I don’t know when the title run-in will start, maybe now and we’re in the race. I hope for a special atmosphere tomorrow.”

Swansea City back Federico Fernandez on Liverpool“They are a team that is very strong going forward and that is shown by the number of goals they have scored. If you lose a little bit of focus against these teams then they have the players that will punish you every time. But it’s not only defending strongly when they are attacking, it is also how we keep hold of the ball and how we use it when in possession.”

Prediction

Swansea boss Paul Clement has his hands full, and is grabbing reinforcements in the transfer window (Luciano Narsingh, Martin Olsson, Tom Carroll). That won’t be enough to handle what Liverpool will dish out Saturday, as the Reds break free with a 3-0 win.

Saints’ Fonte moves to West Ham for $10 million

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West Ham has been linked with big name strikers since the summer, but the Irons’ big January transfer to date is a center back.

EURO champion and Southampton mainstay Jose Fonte is moving to London.

[ MORE: West Brom finally sells Berahino ]

Fonte, 33, makes an approximately $10 million move from the South Coast, where the Portuguese back will better Slaven Bilic‘s back line while forcing Southampton to find an answer alongside Virgil Van Dijk.

It’s been a strange trip to London for Fonte and Southampton, detailed by our own Joe Prince-Wright here. Fonte joined Saints during the 2009-10 season, and became a cult hero at St. Mary’s in helping the club move from League One to the Europa League in just over a half-decade.

Something won’t feel right about seeing Fonte in claret and blue, and Saints host West Ham on Feb. 4. Should be quite interesting.