FIFA President Sepp Blatter makes a speech during the "Sports, Business and Ethics - a Situation Analysis" congress in Zurich

FIFA announce “official Champagne” for Brazil 2014 World Cup…

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There’s nothing quite like a good sense of perspective from soccer’s world governing body. Great timing guys.

As protests and ugly scenes continue to unfold in Brazil against the government spending billions on the 2014 World Cup and neglecting public services, FIFA announced their official Champagne partner for the event.

Yeah. That just happened.

French family-owned company Taittinger has signed a sponsorship deal that will run until the end of 2015.

The deal will see Taittinger sell their champagne at the 2014 World Cup, as their drink will be quaffed by soccer’s elite down in Brazil. A statement from the Reims based company said: “Champagne Taittinger will manifest its presence at the 2014 FIFA World Cup in the months to come through various initiatives with the help of its 150 distributors around the world.”

So once again, we get a true taste for where FIFA’s head is really at. Commercial success seems to be the way forward. Brazilian legend Romario raised his concerns earlier in the week, as Brazil has spiraled into financial turmoil folowing the huge strain on the Brazilian public. The nation will also be hosting the 2016 Olympics, which will take place in Rio de Janeiro.

(MORE: Brazilian legend Romario questions 2014 World Cup in Brazil)

I understand that FIFA have to generate money as they put on all these lavish tournaments across the globe. But the timing seems very odd and disrespectful to the people of Brazil, as their government spends huge amounts of cash spent on hosting the FIFA event, instead of the citizens of Brazil.

Yes Brazil ran to host the event and were awarded the competition way back in 2007. However much has changed since and the people have a right to voice their concerns as taxes and costs for public transportation rise, while conditions in schools and hospital worsen.

So it did seem like a slap in the face from FIFA as complete a lucrative Champagne deal. The people of Brazil are aiming for a better standard of living and many simple things citizens of the Western world take for granted.

This Champagne deal won’t make or break FIFA’s World Cup or the uprising of the people in Brazil. But the timing of the announcement does leave a sour taste in the mouth. Even if the Champagne doesn’t…

USC wins NCAA women’s soccer national championship

Southern California's Morgan Andrews celebrates after scoring a goal against West Virginia during the first half in the NCAA Women's College Cup soccer final, Sunday, Dec. 4, 2016 in San Jose, Calif. (AP Photo/Tony Avelar)
AP Photo/Tony Avelar
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SAN JOSE, Calif. (AP) Katie Johnson broke a tie in the 75th minute and Southern California won the NCAA women’s soccer title Sunday, beating top-ranked West Virginia 3-1 at Avaya Stadium on Sunday.

The second-seeded Trojans (19-4-2) also won the College Cup in 2007.

The Mountaineers (23-2-2) lost for the first time since a 1-0 setback to Georgetown on Sept. 18. West Virginia had a 17-game unbeaten streak snapped, and allowed three goals for the first all season.

Johnson, who also had the winning goal in USC’s 1-0 semifinal victory over Georgetown on Friday, was wide open in front of the net when Leah Pruitt took a pass up the left sideline, beat defender Easther Mayi Kith, and delivered a perfect cross. Johnson simply rolled the ball into the goal to the right of goalkeeper Rylee Foster.

Johnson scored again off an assist from Nicole Molen in the 87th minute.

The Trojans got on the board just 1:22 into play after Julia Bingham directed a corner kick to the top of the penalty box, where Savannah Levin headed the ball forward to Morgan Andrews, whose header from 5 yards eluded Foster.

West Virginia’s Ashley Lawrence, a member of the 2016 Canadian Olympic team, tied it in the 66th minute when she ripped a shot from the top left corner of the penalty box just inside the near post.

After USC took the 2-1 lead, the Mountaineers nearly drew even in the 81st minute on a shot by Heather Kaleiohi that was stopped on a diving save by goalkeeper Sammy Prudhomme.

The Mountaineers outshot USC 21-8 and held a 9-1 edge in corner kicks.

The Trojans joined North Carolina (21 titles), Notre Dame (3) and Portland (3) as the only multiple winners of the College Cup.

USC won its 126th national team title on the same day its men’s water polo team lost 10-8 to Cal in the NCAA final just 45 miles away in Berkeley.

West Virginia, in its first College Cup final, was hoping to claim its first NCAA title in any sport besides its co-ed rifle team, which has won 18 national titles.

VIDEO: 70-yard volley from Chile is nearly impossible to believe

Alejandro Camargo, Universidad de Concepcion
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His name is Alejandro Camargo, and he scored what might just go down as the best goal of 2016 on Sunday: an impossibly perfect volley from well beyond the halfway line.

[ MORE: PL roundup — Chelsea top Man City; Arsenal, Spurs win big ]

Miguel Pinto is the opposing goalkeeper whose long-range clearance, which covered about 50 yards during the final seconds of Universidad de Concepcion’s clash with O’Higgins in the Chilean first division, was taken off the fly, first-time, by the Argentine midfielder to seal a 3-1 victory for the home side.

[ MORE: Serie A roundup — Roma, AC Milan win, still tied for 2nd ]

“The coach told us Pinto was always playing in advance of his goal, so I closed my eyes and hit it,” Camargo said after the game.

“Hit it and hope” has never looked so good.

Roma fans stay away from derby to protest new security barriers

A view of a huge section of empty seats as Roma fans desert derby in protest over security barriers, during a Serie A soccer match between Lazio and Roma, at the Rome Olympic stadium Sunday, Dec. 4, 2016. (AP Photo/Gregorio Borgia)
AP Photo/Gregorio Borgia
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ROME (AP) Roma’s most ardent supporters stayed away from the derby match against Lazio in protest at barriers introduced at the start of last season in their area.

Normally filled with supporters waving huge banners, lighting flares and singing, half of the “curva sud” — southern end — of the Stadio Olimpico was left empty for Sunday’s match.

[ MORE: Serie A roundup — Roma, AC Milan win, still tied for 2nd ]

Three of Roma’s locally born standouts held a meeting with the “ultra” fans during the week. Captain Francesco Totti, Daniele De Rossi and Alessandro Florenzi asked the supporters to return, and the club itself has also tried to resolve the matter.

But the appeals had no effect.

In contrast, Lazio fans filled the northern end of the stadium as usual.

The plexiglass barriers were put in place by city officials for security reasons.

VIDEO: “Behind The Badge: Watford FC” — Episode 2

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In Episode 2 of Behind the Badge: Watford FC, watch the players’ recovery after a win against Leicester, a look at the club’s one-of-a-kind internship program and a flashback to a memorable moment in Watford’s history.

[ FOLLOW: All of PST’s PL coverage ]

To watch past episodes of Behind The Badge, including last season’s edition featuring a look inside Crystal Palace, head over to the full archive by clicking here.

[ MORE: PL roundup — Chelsea top Man City; Arsenal, Spurs win big ]

First episode: Watch full episode, here
Second episode: Above video
Third episode: Sunday, Dec. 11, 2 p.m. ET – NBCSN
Fourth episode: Sunday, Dec. 18, 2 p.m. ET – NBCSN