FIFA President Sepp Blatter makes a speech during the "Sports, Business and Ethics - a Situation Analysis" congress in Zurich

FIFA announce “official Champagne” for Brazil 2014 World Cup…

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There’s nothing quite like a good sense of perspective from soccer’s world governing body. Great timing guys.

As protests and ugly scenes continue to unfold in Brazil against the government spending billions on the 2014 World Cup and neglecting public services, FIFA announced their official Champagne partner for the event.

Yeah. That just happened.

French family-owned company Taittinger has signed a sponsorship deal that will run until the end of 2015.

The deal will see Taittinger sell their champagne at the 2014 World Cup, as their drink will be quaffed by soccer’s elite down in Brazil. A statement from the Reims based company said: “Champagne Taittinger will manifest its presence at the 2014 FIFA World Cup in the months to come through various initiatives with the help of its 150 distributors around the world.”

So once again, we get a true taste for where FIFA’s head is really at. Commercial success seems to be the way forward. Brazilian legend Romario raised his concerns earlier in the week, as Brazil has spiraled into financial turmoil folowing the huge strain on the Brazilian public. The nation will also be hosting the 2016 Olympics, which will take place in Rio de Janeiro.

(MORE: Brazilian legend Romario questions 2014 World Cup in Brazil)

I understand that FIFA have to generate money as they put on all these lavish tournaments across the globe. But the timing seems very odd and disrespectful to the people of Brazil, as their government spends huge amounts of cash spent on hosting the FIFA event, instead of the citizens of Brazil.

Yes Brazil ran to host the event and were awarded the competition way back in 2007. However much has changed since and the people have a right to voice their concerns as taxes and costs for public transportation rise, while conditions in schools and hospital worsen.

So it did seem like a slap in the face from FIFA as complete a lucrative Champagne deal. The people of Brazil are aiming for a better standard of living and many simple things citizens of the Western world take for granted.

This Champagne deal won’t make or break FIFA’s World Cup or the uprising of the people in Brazil. But the timing of the announcement does leave a sour taste in the mouth. Even if the Champagne doesn’t…

U.S. U-20 midfield star leaves FC Dallas for a role with Schalke

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Another Yank youngster has landed in Germany.

Weston McKinnie, 18, has starred for the United States U-20 team as well as FC Dallas’ Academy, and has been in demand.

[ MORE: Americans Abroad news ]

The club is Schalke, a Bundesliga outfit which has had an exceptional offseason. McKinnie joins the U-19 side, and is billed by Schalke as a midfielder who “can be deployed as part of a two-man central midfield or in the number 10 role.”

From Schalkeo4.de/en:

“He’s a player who convinced us with his robustness and game awareness,” said academy director Oliver Ruhnert. “In the US he is one of the best footballers for his age. He is also a youth national team player and has also captained his team. He brings a lot of qualities with him, especially to the mental side of his game. We are therefore convinced that Weston is capable of becoming a professional footballer. The transfer therefore makes a lot of sense.”

McKinnie, if you haven’t read his name before, is absolutely one to remember. The Schalke man joins a club with a good track record for Americans. Chad Deering, Thomas Dooley, and David Wagner have also represented the United States for the Miners.

WATCH and LISTEN: Our Deadline Day show, and the 2 Robbies talk transfers

Robbie Earle & Robbie Mustoe, The 2 Robbies
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Deadline Day was kinda nuts, am I right?

There’s a lot to digest, and we’ve covered a lot of it in this space.

But in case you need more — and who doesn’t want a bit more Premier League? — we’ve got a stream of Wednesday’s TV show covering the deadline, and the 2 Robbies talking transfers.

LISTEN: The 2 Robbies Transfer Deadline Day podcast

REWATCH: Wednesday’s Deadline Day show

Now onto the business of the Premier League’s nascent season. Who was boosted by today’s moves? Who took a hit?

Report: USWNT legend Heather O’Reilly set to retire from soccer

BIRMINGHAM, AL - SEPTEMBER 20:  Heather O'Reilly #9 of the United States of America reacts after scoring a goal against Haiti during the US Women's 2015 World Cup victory tour match at Legion Field on September 20, 2015 in Birmingham, Alabama.  (Photo by Kevin C. Cox/Getty Images)
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She has the seventh-most caps and the sixth-most assists in United States women’s national team history, and she’s also calling it a day.

Excelle Sports is reporting that Heather O’Reilly is retiring at the age of 31. The FC Kansas City player will likely play her final match in September, as the 2015 champs have all-but been eliminated from the playoffs.

[ MORE: Five big Deadline Day signings ]

O’Reilly had 230 caps, 46 goals, and 54 assists for the USWNT team. She’s one of only a few players to have more than 45 goals and 50 assists (Julie Foudy, Tiffeny Milbrett, Shannon MacMillan, Abby Wambach, Mia Hamm, Kristine Lilly).

One of many successful products of Anson Dorrance’s UNC program, “HAO” spent her club career with New Jersey Wildcats, Sky Blue FC, and Boston Breakers before joining FCKC.

O’Reilly was left off the Olympic roster this summer, named as an alternate. She could’ve been useful — of course hindsight is 20/20 — and it’ll be odd watching more USWNT matches without HAO.

International roundup: Schweinsteiger, Keane say goodbye; Denmark bags five

Germany's national team throws their captain Bastian Schweinsteiger into the air after he played his last match for the national team in Moenchengladbach, Germany, Wednesday, Aug. 31, 2016. Germany won the friendly soccer match against Finland with 2-0. (AP Photo/Martin Meissner)
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Two mainstays of the international game are done with that part of their career following shutout wins on Wednesday, just two of several friendlies early in this international break.

[ MORE: Five big Deadline Day signings ]

Germany 2-0 Finland

Max Meyer picked up from his remarkable Olympics by firing home, and Mesut Ozil also scored for the Germans in a match that was not about the winner. Bastian Schweinsteiger called it a day on his international career in the win, his 121st cap. The Manchester United man finishes his career with 24 goals, a World Cup title and a EURO runner-up finish. Not too shabby.

Ireland 4-0 Oman

ROI all-time leading scorer Robbie Keane fittingly ended his tenure as an international player with yet another goal, bringing his career tally to 68 goals in 146 caps. Stoke City’s Jon Walters scored twice for the Boys in Green, and Robbie Brady (Norwich) also netted in the win.

Denmark 5-0 Liechtenstein

It took the hosts a half-hour to break down the visitors, but a pair from Feyenoord striker Nicolai Jorgensen opened the floodgates and Andreas Cornelius, Viktor Fischer and Jens Stryger Larsen finished the scoring in a blowout at the CASA Arena in Horsens. It was Larsen’s first cap.

Elsewhere
Turkey 0-0 Russia
Albania 0-0 Morocco
Estonia 1-1 Malta
Norway 0-1 Belarus
Lebanon 1-1 Jordan