FIFA announce “official Champagne” for Brazil 2014 World Cup…

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There’s nothing quite like a good sense of perspective from soccer’s world governing body. Great timing guys.

As protests and ugly scenes continue to unfold in Brazil against the government spending billions on the 2014 World Cup and neglecting public services, FIFA announced their official Champagne partner for the event.

Yeah. That just happened.

French family-owned company Taittinger has signed a sponsorship deal that will run until the end of 2015.

The deal will see Taittinger sell their champagne at the 2014 World Cup, as their drink will be quaffed by soccer’s elite down in Brazil. A statement from the Reims based company said: “Champagne Taittinger will manifest its presence at the 2014 FIFA World Cup in the months to come through various initiatives with the help of its 150 distributors around the world.”

So once again, we get a true taste for where FIFA’s head is really at. Commercial success seems to be the way forward. Brazilian legend Romario raised his concerns earlier in the week, as Brazil has spiraled into financial turmoil folowing the huge strain on the Brazilian public. The nation will also be hosting the 2016 Olympics, which will take place in Rio de Janeiro.

(MORE: Brazilian legend Romario questions 2014 World Cup in Brazil)

I understand that FIFA have to generate money as they put on all these lavish tournaments across the globe. But the timing seems very odd and disrespectful to the people of Brazil, as their government spends huge amounts of cash spent on hosting the FIFA event, instead of the citizens of Brazil.

Yes Brazil ran to host the event and were awarded the competition way back in 2007. However much has changed since and the people have a right to voice their concerns as taxes and costs for public transportation rise, while conditions in schools and hospital worsen.

So it did seem like a slap in the face from FIFA as complete a lucrative Champagne deal. The people of Brazil are aiming for a better standard of living and many simple things citizens of the Western world take for granted.

This Champagne deal won’t make or break FIFA’s World Cup or the uprising of the people in Brazil. But the timing of the announcement does leave a sour taste in the mouth. Even if the Champagne doesn’t…

Conte: Costa “situation was very clear” in January

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At this point, there is no doubt Diego Costa‘s future lies away from London and Stamford Bridge.

Chelsea manager Antonio Conte broke his silence on the Brazilian-born Spain international striker, saying he’s been ready to move on from Costa since January, when Costa and Conte had a disagreement following a big-money offer from Chinese club Tianjin Quanjian during the winter transfer window.

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“I don’t like to talk about players who are not here but the only thing I can tell you [is that] in January, the Costa situation was very clear, for the club for him and his agent,” Conte told reporters Friday. “For me the situation is closed.”

It’s an amazing turn of events after Costa scored 20 Premier League goals in Chelsea’s title-winning 2016-2017 season, including 14 goals through the end of December. But after falling out with Jose Mourinho a year earlier, the same issue happened again under Conte, with Costa proving much less effective down the stretch.

But Conte and Costa were able to put their differences aside on the field, photographed multiple times hugging after wins, as well as after winning the title.

Costa is reportedly now agitating for a move back to his former club Atletico Madrid, but the Spanish club’s transfer ban until the next window complicates matters. In a World Cup year, would Costa be willing to sit out half a season just to leave Chelsea?

If Costa’s time in the Premier League is up, he’ll go down as one of the league’s best pound-for-pound goalscorers. He scored 52 goals in 89 Premier League appearances, with seven more cup goals in his three-year spell at Chelsea.

And if he is gone, defenders across the Premier League will sure be happy to wave goodbye.

Sparta Prague signs France midfielder Rio Mavuba

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PRAGUE (AP) Sparta Prague says it has signed France midfielder Rio Mavuba to a three-year contract.

The 33-year-old Mavuba comes from French club Lille, which he joined in 2008. Before that, he played for Bordeaux and Spanish club Villarreal.

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Mavuba was on the France team at the 2014 World Cup.

He is the 10th player signed by Sparta after Italian coach Andrea Stramaccioni took charge in May.

Mexico 1-0 Honduras: Pizarro strikes early to put El Tri in Gold Cup semifinals

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Mexico had little trouble dispatching Honduras as El Tri won 1-0 in Glendale, AZ and eased into the Gold Cup semifinals.

Just four minutes into the game, Mexico took the lead as they got Honduras on its heels, with Rodolfo Pizarro sticking the ball in at the far post at the end of a scramble. Jesus Duenas carved a ball through the defense, and while Elias Hernandez whiffed on the tap-in, Pizarro was right behind him to finish the chance.

Mexico settled in after scoring, while Honduras tried to out-muscle El Tri, with the latter receiving a pair of yellow cards in the first 45 minutes. There were precious few other chances throughout the first half, with Honduras completely incapable of creating anything in the attacking half.

Mexico continued to dominate out of the halftime break, but they lost Monterrey midfielder Jesus Molina in the 65th minute with discomfort, replaced by Chaka Rodriguez. The best moment for Honduras as they chased the game late came in the 78th minute as Jose Corona made a spectacular save when substitute Alexander Lopez nearly scored directly from a corner. They came close again in stoppage time after a set-piece as Alfredo Mejia scuffed a shot agonizingly wide.

Honduras ended their Gold Cup without a single goal scored. They technically defeated French Guyana 3-0 in the group stage, but that came on the typical forfeit scoreline, whereas the actual game played ended in a 0-0 draw.

Meanwhile, Mexico will take on Jamaica in the semifinal in a rematch of last tournament’s final.

Manchester United beats City 2-0 in preseason Derby

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Manchester is Red, at least for the preseason.

Manchester United used quickfire first-half goals from Romelu Lukaku and Marcus Rashford to topple Manchester City 2-0 in Houston as part of the International Champions Cup.

The first half-hour saw plenty of action, but nothing in terms of goals. New Manchester City full-back Kyle Walker made a great run to cut down Rashford before he could shoot, while goalkeeper Ederson was required to keep out Paul Pogba.

On the other end, Chris Smalling was active often, nearly conceding a penalty with a pull on the shirt of Patrick Roberts, while also cleaning up after a high City press caught United in their own defensive third.

[ MORE: West Ham signs Chicharito ]

Just before halftime, United went in front thanks to their prized new striker. Pogba launched an absolutely brilliant long-ball, and Lukaku streaked to meet it, heading past a charging Ederson before cutting from a tight angle into the empty net before defenders could recover.

Immediately after, Rashford put United 2-0 up on a cool finish from the right with space after a ball from Henrikh Mkhitaryan. The score is Rashford’s third goal of the United States tour.

After a host of changes at halftime that saw City keep just four players on the field, it didn’t help as United kept on the pressure. Rashford almost scored an accidental long-range chip as his long-ball to the far post nearly went in, but Ederson tipped it over. Moments later, Lukaku thundered a howitzer into the crossbar.

United made a host of changes past the hour mark, and they nearly had another if not for the offside flag raising on Phil Jones after a double-save by Ederson. City had a big chance in the final 10 minutes, as a great ball from Samir Nasri found Gabriel Jesus, but the Brazilian put it well over.

Ederson had a solid game in net for Manchester City despite the loss, while Kyle Walker and 17-year-old City youth product Brahim Diaz also stood out. For United, Henrikh Mkhitaryan was bright as were Paul Pogba and goalscorer Marcus Rashford.

LINEUPS

Manchester United: De Gea (Romero 45′); Valencia (Fosu-Mensah 77′), Lindelöf (Bailly 45′), Smalling (Jones 45′), Blind (Darmian 45′); Herrera (Fellaini 62′), Pogba; Rashford (Martial 62′), Mkhitaryan (Carrick 62′), Lingard (Pereira 78′); Lukaku.

Manchester City: Ederson; Adarabioyo (Otamendi 45′), Kompany (Mangala 45′), Fernandinho, Yaya Toure (Sane 45′), Walker, Foden (Zinchenko 74′), De Bruyne (Diaz 45′), Sterling (Jesus 45′), Aguero (Stones 45′), Roberts (Nasri 45′).