FIFA President Sepp Blatter makes a speech during the "Sports, Business and Ethics - a Situation Analysis" congress in Zurich

FIFA announce “official Champagne” for Brazil 2014 World Cup…

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There’s nothing quite like a good sense of perspective from soccer’s world governing body. Great timing guys.

As protests and ugly scenes continue to unfold in Brazil against the government spending billions on the 2014 World Cup and neglecting public services, FIFA announced their official Champagne partner for the event.

Yeah. That just happened.

French family-owned company Taittinger has signed a sponsorship deal that will run until the end of 2015.

The deal will see Taittinger sell their champagne at the 2014 World Cup, as their drink will be quaffed by soccer’s elite down in Brazil. A statement from the Reims based company said: “Champagne Taittinger will manifest its presence at the 2014 FIFA World Cup in the months to come through various initiatives with the help of its 150 distributors around the world.”

So once again, we get a true taste for where FIFA’s head is really at. Commercial success seems to be the way forward. Brazilian legend Romario raised his concerns earlier in the week, as Brazil has spiraled into financial turmoil folowing the huge strain on the Brazilian public. The nation will also be hosting the 2016 Olympics, which will take place in Rio de Janeiro.

(MORE: Brazilian legend Romario questions 2014 World Cup in Brazil)

I understand that FIFA have to generate money as they put on all these lavish tournaments across the globe. But the timing seems very odd and disrespectful to the people of Brazil, as their government spends huge amounts of cash spent on hosting the FIFA event, instead of the citizens of Brazil.

Yes Brazil ran to host the event and were awarded the competition way back in 2007. However much has changed since and the people have a right to voice their concerns as taxes and costs for public transportation rise, while conditions in schools and hospital worsen.

So it did seem like a slap in the face from FIFA as complete a lucrative Champagne deal. The people of Brazil are aiming for a better standard of living and many simple things citizens of the Western world take for granted.

This Champagne deal won’t make or break FIFA’s World Cup or the uprising of the people in Brazil. But the timing of the announcement does leave a sour taste in the mouth. Even if the Champagne doesn’t…

Viktoria Plzen set to sign midfielder Andreas Ivanschitz

Obafemi Martins, Oniel Fisher, Andreas Ivanschitz
Darryl Dyck/The Canadian Press via AP)
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PRAGUE (AP) Czech champion Viktoria Plzen is close to signing Austrian midfielder Andreas Ivanschitz.

Plzen says Ivanschitz agreed terms for a contract lasting 1 + seasons and will sign it when the team returns from a training camp in Spain. Ivanschitz has already joined the squad at the Oliva Nova resort, the club says.

Ivanschitz helped the Seattle Sounders win their first MLS Cup in December.

[ NEW HOMES: Fonte | Berahino ]

No financial details were given.

The 33-year-old Ivanschitz also played for Rapid Vienna and Red Bull Salzburg in Austria, Mainz in the Bundesliga, Levante in Spain and Panathinaikos in Athens.

Ivanschitz played 69 games for Austria in 2003-14, scoring 12 goals.

FIFA allows Matip to represent Liverpool during AFCON

LONDON, ENGLAND - OCTOBER 29: Joel Matip of Liverpool heads to score his team's third goal during the Premier League match between Crystal Palace and Liverpool at Selhurst Park on October 29, 2016 in London, England.  (Photo by Christopher Lee/Getty Images)
Photo by Christopher Lee/Getty Images
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Joel Matip is going to get to play for Liverpool during AFCON after all.

The center back had turned down the chance to represent Cameroon at the Africa Cup of Nations, and Liverpool was forced to apply to FIFA for a waiver.

[ PL PREVIEW: Swansea vs. Liverpool ]

Matip suffered an ankle injury in December, adding to his desire to stay at Anfield. He declared himself internationally retired and was one of six Cameroon players who refused call-ups for AFCON.

He last played for the Reds on Dec. 11, and can be selected by Jurgen Klopp against Swansea City on Saturday.

Man United captain Rooney raises $1.5m from charity game

FILE - A Sunday, Jan. 15, 2017 file photo of Manchester United's Wayne Rooney leaving the field after the English Premier League soccer match between Manchester United and Liverpool at Old Trafford stadium in Manchester, England. Manchester United captain Wayne Rooney says he raised 1.2 million pounds ($1.5 million) for charity from a friendly game against former club Everton last year. (AP Photo/Dave Thompson)
AP Photo/Dave Thompson
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MANCHESTER, England (AP) Manchester United captain Wayne Rooney says he raised 1.2 million pounds ($1.5 million) from a friendly game against former club Everton last year.

That represents the profits, after operational costs, from August’s sellout match at Old Trafford and goes toward the Wayne Rooney Foundation’s target of raising 5 million pounds for children’s charities.

[ NEW HOMES: Fonte | Berahino ]

Rooney said: “I’d like to thank all the fans who came to the testimonial and made it such a special night. They’ve raised a huge amount of money for children who are disadvantaged and it will make a real difference to their lives.”

Rooney is one goal from breaking Manchester United’s scoring record, with the striker currently tied with Bobby Charlton on 249 goals.

Rooney joined United from Everton in 2004.

WATCH: Lewandowski’s juggling stoppage time winner

Bayern's Robert Lewandowski celebrates after scoring his side's first goal during the German soccer Bundesliga match between SC Freiburg and FC Bayern Munich in Freiburg, Germany, Friday, Jan. 20, 2017. (Patrick Seeger/dpa via AP)
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Robert Lewandowski picked up where he left off.

The Polish striker scored twice for Bayern Munich, once in stoppage time, as the Bavarians improved their Bundesliga lead to six points after toppling Freiburg 2-1 on Friday.

[ MORE: Bundesliga second half preview ]

And what a winner it was, Lewandowski taking a Douglas Costa cross with two juggling touches before hitting an offspeed bouncer inside the post.

It was the league’s first match following the winter/holiday break, giving Bayern a cushion before RB Leipzig takes the pitch against Eintracht Frankfurt in a Top Five tilt on Saturday.

Lewandowski moves closer to Pierre-Emerick Aubameyang on the goal scoring chart. His 13th and 14th goals have him two back of Borussia Dortmund’s striker, as Lewandowski pursues a third Golden Boot in four seasons.

Full Weekend Schedule
Freiburg 1-2 Bayern Munich — Friday
Augsburg vs. Hoffenheim — Saturday
Schalke vs. Ingolstadt — Saturday
Darmstadt vs. Borussia Monchengladbach — Saturday
Werder Bremen vs. Borussia Dortmund — Saturday
Wolfsburg vs. Hamburger SV — Saturday
RB Leipzig vs. Eintracht Frankfurt — Saturday
Bayer Leverkusen vs. Hertha Berlin — Sunday
Mainz vs. Koln — Sunday