FIFA President Sepp Blatter makes a speech during the "Sports, Business and Ethics - a Situation Analysis" congress in Zurich

FIFA announce “official Champagne” for Brazil 2014 World Cup…


There’s nothing quite like a good sense of perspective from soccer’s world governing body. Great timing guys.

As protests and ugly scenes continue to unfold in Brazil against the government spending billions on the 2014 World Cup and neglecting public services, FIFA announced their official Champagne partner for the event.

Yeah. That just happened.

French family-owned company Taittinger has signed a sponsorship deal that will run until the end of 2015.

The deal will see Taittinger sell their champagne at the 2014 World Cup, as their drink will be quaffed by soccer’s elite down in Brazil. A statement from the Reims based company said: “Champagne Taittinger will manifest its presence at the 2014 FIFA World Cup in the months to come through various initiatives with the help of its 150 distributors around the world.”

So once again, we get a true taste for where FIFA’s head is really at. Commercial success seems to be the way forward. Brazilian legend Romario raised his concerns earlier in the week, as Brazil has spiraled into financial turmoil folowing the huge strain on the Brazilian public. The nation will also be hosting the 2016 Olympics, which will take place in Rio de Janeiro.

(MORE: Brazilian legend Romario questions 2014 World Cup in Brazil)

I understand that FIFA have to generate money as they put on all these lavish tournaments across the globe. But the timing seems very odd and disrespectful to the people of Brazil, as their government spends huge amounts of cash spent on hosting the FIFA event, instead of the citizens of Brazil.

Yes Brazil ran to host the event and were awarded the competition way back in 2007. However much has changed since and the people have a right to voice their concerns as taxes and costs for public transportation rise, while conditions in schools and hospital worsen.

So it did seem like a slap in the face from FIFA as complete a lucrative Champagne deal. The people of Brazil are aiming for a better standard of living and many simple things citizens of the Western world take for granted.

This Champagne deal won’t make or break FIFA’s World Cup or the uprising of the people in Brazil. But the timing of the announcement does leave a sour taste in the mouth. Even if the Champagne doesn’t…

Klopp to the Kop: Multiple reports say deal agreed at Liverpool

TURIN, ITALY - FEBRUARY 24:  Borussia Dortmund coach Jurgen Klopp shouts to his players during the UEFA Champions League Round of 16 match between Juventus and Borussia Dortmund at Juventus Arena on February 24, 2015 in Turin, Italy.  (Photo by Marco Luzzani/Getty Images)
Marco Luzzani/Getty Images

Jurgen Klopp is on his way to Liverpool to sign a contract naming him the next coach of the Reds.

The celebrated manager, 48, has been on “hiatus” from football since leaving Borussia Dortmund last season.

[ MORE: Messi to stand trial in Spain ]

Reports starting emerging earlier today that an agreement was imminent, and now the BBC is among those reporting that Klopp will be rolled out Friday morning.

From the BBC:

No contract has yet been signed but that is viewed as a formality when Klopp arrives in Liverpool later on Thursday. He will be officially unveiled by Liverpool on Friday morning at 10:00 BST.

There’s not much to say besides this: Klopp’s addition to the Premier League will give more color and brilliance to the country’s footballing scene. Only a certain class of manager can be instantly expected to find a better system for an inherited group of players.

This could and should be a game changer on Merseyside.

Appeal rejected! Lionel Messi will face court trial in Spain

VIGO, SPAIN - SEPTEMBER 23:  Lionel Messi looks dejected after the La Liga match between Celta Vigo and FC Barcelona at Estadio Balaidos on September 23, 2015 in Vigo, Spain.  (Photo by Alex Caparros/Getty Images)
Alex Caparros/Getty Images
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It was a mere 48 hours ago that Lionel Messi looked close to in the clear when it came to tax evasion charges.

Now the question is whether a Spanish court will lock away the greatest active footballer, as a judge rejected the prosecutors’ (!!!) request to drop the charges.

[ WATCH: Hilarious spoof pegs Messi, Ronaldo as “Friends” ]

Messi and his father have already made a $5.5 million corrective payment, but there’s principle in play here. And the judge wants to know how Messi can claim he had no idea what was being done with his money.

From the BBC:

Lawyers acting on behalf of the tax authorities demanded 22-month jail sentences for both defendants.

“There are rational signs that the criminality was committed by both accused parties,” wrote the judge in a court filing, according to the AFP news agency.

Can you imagine one of the world’s richer men ending up in a Spanish prison? It’s very difficult to consider. In some ways it’s more plausible that he would buy his own island and start the “Messi Isle Premiership”.

Still, we won’t laugh off the idea, especially with FIFA apparently going down. Messi in prison. That’s something. Sepp in Switzerland. Lionel in Spain.