Borussia Dortmund have unveiled their new home and away kits for the upcoming season, but in a more floral-than-normal unveiling.
The Champions League finalists unveiled a giant-sized kit made of 80,645 flowers to fans in a park outside of Westfalenstadion. The arrangement covered 3,280 square feet.
Kit manufacturers Puma arranged the creative stunt, matching the number of flowers to the capacity of Westfalenstadion.
This isn’t the first time Dortmund have come up with an out-of-the-ordinary marketing campaign. They also poked fun at common German stereotypes to promote the 2013 Champions League final in London.
Dortmund released a series of pictures with a beach lounger and draped towel placed in different locations around London, a jab at the stereotype that Germans like to wake up early to reserve pool spots by draping towels over chairs. They accompanied the pictures with a graphic that read, “You were hoping for a final between two English teams. Or at least a stadium full of hot chics from Spain. But instead you got the Krauts. Have fun.”
The new kit itself is incredibly smart, with a clean and fresh look. Ditching last year’s stripes, the home kit features a light plaid pattern faded behind the yellow background that adds a touch of design to an otherwise plain but crisp-looking kit. It also has a black collar with a yellow triangle that stands out but isn’t loud. The away jersey is black with a handsome yellow stripe across the sleeves. The third kit is white with a grey swatch on the right shoulder.
Both kits feature a playful-looking font on the back that reads “Dortmund.”
Dortmund star Marco Reus expressed his admiration for the kit, saying, “The design and fit of our new jersey are really fantastic. They have fully met my expectations, especially with the new shape of the collar.”
With just two goals this season, Gotze has played just 24 minutes since BVB came back from winter break. On Monday, the club revealed why: a metabolism disorder that will keep him out for an indefinite period of time. From Sky Sports:
“We are glad to know the reasons for Mario’s complaints and we are convinced that after recovering he will give us extra quality with his exceptional abilities,” said Dortmund’s director of sport Michael Zorc.
“Mario gets the full backing and maximum support from all of us at Borussia Dortmund on his way back.”
It’s been a while since we’ve seen Gotze at his best, and here’s hoping this problem is both curable and the reason for his struggles.
The appointment completes a transition plan by FSG which included appointing Michael Edwards as sporting director while Billy Hogan was promoted to the role of managing director and chief commercial officer.
The youngster sent in this free kick that Erik Palmer-Brown, himself a loan man at Porto from Sporting KC this year, headed into the Mexico goal courtesy of a back post defender who opted for his right leg over a decent clearing attempt.
Erik Palmer-Brown finds the back of the net with this beauty! Brooks Lennon delivered the corner on 🎯
Things got chippy as the second half unfolded, with referee Melvin Matamoros turning a blind eye to a few clattering tackles.
Tab Ramos subbed NYCFC prospect Jonathan Lewis into the match, and he sprung a counterattack that should have put the match to bed. But Lewis’ through ball missed FC Dallas’ Coy Craft and the latter took too much time, frittering away the chance.