Clever. Very clever.
After giving themselves a few weeks breathing space following the huge anti-government protests in Brazil, FIFA will no doubt make a few friends in the South American nation following their ticket prices for the 2014 World Cup being announced this morning.
After huge unrest about the amount of money being spent by the Brazilian government on hosting the World Cup and neglecting other areas, FIFA calmly delayed the release of their World Cup ticket prices and seem to have got this one right.
Tickets will go on sale from August 20, at 7am ET, or 12pm Central European Time.
As for the prices, every group game apart from the opener will be priced reasonably with the cheapest tickets costing just $15.
If you really want to, you can re-watch the ticketing announcement from FIFA right here.
But after much talk from President Sepp Blatter this week about the 2022 World Cup in Qatar and Blatter wondering if Brazil will be ready to host the World Cup next summer, FIFA seem to have hit the happy medium many wanted them to.
They’ve made tickets affordable and given extremely generous discounts to students, children, the elderly and people who are part of the Bolsa Família social welfare program.
But the wealthy, and particularly the overseas visitors, will still be hit hard in the pocket. The cheapest tickets for overseas fans next summer will cost $90, while for the World Cup final expect to shell out quite a bit if you’re not a Brazilian citizen.
Ticket prices for the showpiece event in Rio range from $440 for the cheapest and $990 for the most expensive for overseas fans. And that is face value.
Most people will buy tickets via scalpers and agencies. The mind’s boggling already to think how much those will actually sell for.
But, this doesn’t get said enough, kudos to FIFA for taking a step back and reassessing the situation. Offering cheaper tickets to the Brazilian people who need it most was a wise move.
Will it stop more protests from happening at next summer’s World Cup? I doubt it. But even if FIFA gave tickets away for free that was going to be the case.