What’s “gimmicky” about television access to Premier League locker rooms?

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Dressing room access for sports television broadcasters in the United States is so common it’s an afterthought.

But in the Premier League, such access has never been allowed and, according to Premier League chief executive, Richard Scudamore, it is “highly unlikely” that it ever will be.

When asked if locker room access for television cameras would ever be granted, Scudamore said: “It’s highly unlikely. We’ve had a media access working group working on this topic for the last 18 months.

“I think there should be better access for media for managers and players and I think it’s one of the regrets that we can’t provide more access. But the slightly gimmicky idea of locker-room access – I’m not sure that’s necessarily a good idea.”

In a world where broadcasters pay hundreds of millions of dollars – and in the case of United Kingdom broadcaster BT Sport, over $1.1 billion – for the rights to televise live matches, the concept of insider access isn’t “gimmicky” at all. It’s about getting maximum value for your money and providing audiences, who pay good money to see the matches, with the best viewing experience possible.

The fact that most clubs are in favor of opening their doors renders Scudamore’s comments even more prehistoric. BT’s executive producer, Grant Best, explained: “There are a number of areas where we’re talking to clubs to try to get access. We are inquiring [about dressing rooms]. We need their help. They’re all being really open right now.”

Scudamore addressed the point that dressing room access in the US is common: “I understand but I actually do understand that there’s a mystique that goes on behind the dressing-room door and that maybe ought to just stay between the manager and the players, is my view.

“It’s almost the last bastion of secrecy in football. I just think there is something about the dressing room that is sacrosanct because that is where the manager goes and does his work with his players. There must be things that go on in there that are between them.”

Such comments misconstrue the concept of dressing room access. Broadcasters all not calling for 24 hour Big Brother cameras and audio throughout the dressing room. But video of a pre-match psych speech or post-match manager talk would add substantial intrigue to the league’s coverage.

Perhaps even more interesting is Scudamore’s take on American owners of Premier League clubs and how he believes they are not interested in pushing for such access:

“I think most of the American owners are buying into the Premier League because they like the Premier League for what it is. I don’t hear any American owner that says, we should wholesale take what the US does and bring it into English football. The opposite – they’re saying, isn’t it fantastic, English football, global interest – they’re buying into it for the things that we’ve got that they haven’t.”

The idea that shrewd businessmen like Ellis Short (Sunderland), Randy Lerner (Aston Villa), Stan Kroenke (Arsenal), John Henry (Liverpool), Malcolm Glazer (Manchester United) and Shahid Khan (Fulham) aren’t interested in maximizing their club’s exposure – both stateside and on a global scale – is simply preposterous.

But fear not, baby steps have been taken.

This year Premier League clubs have agreed to operate “mixed zones” for rights-holding broadcasters after each match and to make at least one player available for two hours every week.

‘Nothing is impossible’: Bonucci brings hope to AC Milan

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MILAN (AP) Nothing is impossible. That’s AC Milan’s new unofficial slogan following Leonardo Bonucci’s surprise transfer from defending six-time Serie A champion Juventus.

[ MORE: Neymar reportedly tells Barca teammates he’s off to PSG ]

Presenting fans to Bonucci via Weibo on Friday, Milan CEO Marco Fassone recounted how Italy’s top defender moved to a rival club.

“It started by chance and it seemed impossible but Leo interrupted me right away and said, `Nothing is impossible. When there’s desire to do things you can get them done.”‘

Milan has been on a spending spree following the club’s sale to a Chinese-led consortium for $800 million in April, and Bonucci is the top acquisition, so far.

“Leo doesn’t require introductions,” Fassone said. “It’s an extraordinary reinforcement for us. … He completes a mosaic sought after by (Milan chief sport officer Massimiliano) Mirabelli – a mix of younger players and experienced leaders who will make the road ahead easier.”

Other recent signings by Milan included forward Andre Silva from FC Porto; midfielders Ricardo Rodriguez (Wolfsburg), Franck Kessie and Andrea Conti (Atalanta), Hakan Calhanoglu (Bayer Leverkusen) and Lucas Biglia (Lazio); and defender Mateo Musacchio (Villarreal).

Bonucci thanked Kessie for letting him wear his preferred No. 19 shirt, and pointed to Milan’s seven European Cups and Champions League titles as a reference point for a club that did not even qualify for continental play the last three years and hasn’t won Serie A since 2011.

“Milan deserves to be among the elite again in Italy and Europe,” Bonucci said. “When you are united you win. The strength has to be that of the squad whereas singular players alone can do nothing. We can get back to the top and that’s what this club deserves.”

Bonucci’s transfer fee reportedly topped the 40 million euro ($45 million) mark, and the center back was signed to a five-year contract worth up to 10 million euros ($11 million) per season, including bonuses – making him the highest-paid player in Italy.

Meanwhile, Juventus is reportedly near to signing prized winger Federico Bernardeschi from Fiorentina for a reported fee of 40 million euros ($45 million). The Gazzetta dello Sport reported Juventus will sign the 23-year-old Bernardeschi to five-year contract worth 4 million euros ($4.6 million) per season.

Vertonghen: “We need to level up” like rest of PL contenders

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Tottenham put up a heck of a title fight in 2016/17 as the club attempted to chase down Premier League champions Chelsea, but Spurs have been inactive this summer as Mauricio Pochettino‘s group gears up for next month.

[ MORE: Striker Morata signs five-year contract with Chelsea ]

The London side finished second in the PL a season ago — a record-high for the club during the modern Premier League Era.

[ VIDEO: History of the North London Derby ]

However, Pochettino and Co. have made no moves in the transfer market this summer, while its competitors — Chelsea, Manchester United, etc. — have all made significant roster additions to bolster their lineups.

Defender Jan Vertonghen says that Spurs must compete with the rest of the PL’s elite in the transfer market if the club is to finally realize its goal of finishing atop England’s top flight.

“The way our rivals are strengthening this season, we need to be aware of that and we need to level up as well,” Vertonghen told ESPN FC.

“I’m not saying with new players, but we need to take our levels up and I think we can. I’m the oldest outfield player in the team and I feel very fit. The younger guys can improve even more. It can definitely be our year and we want it to be our year.

“Luckily we almost kept everyone from this year. Obviously the window is not closed yet but if we can keep these guys, we can do the same thing again. It’ll be a bit harder because we play at Wembley! [The pitch] is a lot bigger but the training pitches have already been adapted.

While Spurs certainly benefit from having one of the strongest young groups of players in England, the club’s lack of spending is a bit concerning, especially after its recent loss of Kyle Walker — who joined Manchester City for a record fee.

Zouma signs new Chelsea contract, is immediately loaned to Stoke City

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Kurt Zouma‘s long-term future is secure at Chelsea, but his short-term future will be away from Stamford Bridge.

The France international centerback signed a new six-year contract with Chelsea and was promptly sent out on a season-long loan to Stoke City. Zouma made just three starts and nine total appearances last season as he came back from a torn ACL suffered in February 2016.

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“It is fantastic Kurt has chosen to commit his future to Chelsea,” Chelsea technical director Michael Emenalo said in a statement. “He has shown his talent since joining us three years ago, and has returned from a serious injury with a fantastic attitude.

“Now he has the opportunity to play regularly in the Premier League and we will be monitoring his progress closely while he is at Stoke.”

The move to Stoke will give Zouma a new experience, playing for a mid-table side in the Premier League, and it will be interesting to see where he fits in at centerback, battling with American Geoff Cameron and Englishman Ryan Shawcross.

Even with John Terry leaving the club, Zouma was likely to be second-choice in the back three for Chelsea and if he wants to make France’s squad for the 2018 World Cup, he’ll have to play regularly.

Morata signs five-year contract at Chelsea

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Chelsea FC will have another Spanish international leading the front line, with Diego Costa likely on his way out of town.

The club announced that Alvaro Morata has completed a transfer from Real Madrid, signing a five-year contract at Stamford Bridge. The BBC reports the transfer fee at nearly $78 million.

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“I am so happy to be here,” Morata said in a statement. “It’s an incredible emotion to be part of this big club. I am looking to work hard, score as many goals as I can and to win as many trophies as possible.”

Morata emerged as an option to replace Costa after Romelu Lukaku decided on joining Manchester United over his former club Chelsea. Morata, who was a Manchester United target at first, then turned his sights on London after becoming disillusioned in Madrid, playing second-fiddle to Karim Benzema.

Despite not being first-choice up top, Morata scored 15 goals in 26 La Liga games and another three in the UEFA Champions League, which Real Madrid went on to win over Morata’s former club Juventus. Morata started for Juventus the last time the club had been in the Champions League final.

Despite being just 24, Morata is emerging as one of the world’s top forwards. He has nine goals in 19 games for the Spanish National Team and now is the right time for him to experience the challenge of the Premier League, where the games come thick and fast and the pace of the game is a step up from what he’s experienced in Spain and Italy.

However, the tactical knowledge he’s learned in both places should help him in England, where he can position himself between the opposing centerbacks.