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What’s “gimmicky” about television access to Premier League locker rooms?

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Dressing room access for sports television broadcasters in the United States is so common it’s an afterthought.

But in the Premier League, such access has never been allowed and, according to Premier League chief executive, Richard Scudamore, it is “highly unlikely” that it ever will be.

When asked if locker room access for television cameras would ever be granted, Scudamore said: “It’s highly unlikely. We’ve had a media access working group working on this topic for the last 18 months.

“I think there should be better access for media for managers and players and I think it’s one of the regrets that we can’t provide more access. But the slightly gimmicky idea of locker-room access – I’m not sure that’s necessarily a good idea.”

In a world where broadcasters pay hundreds of millions of dollars – and in the case of United Kingdom broadcaster BT Sport, over $1.1 billion – for the rights to televise live matches, the concept of insider access isn’t “gimmicky” at all. It’s about getting maximum value for your money and providing audiences, who pay good money to see the matches, with the best viewing experience possible.

The fact that most clubs are in favor of opening their doors renders Scudamore’s comments even more prehistoric. BT’s executive producer, Grant Best, explained: “There are a number of areas where we’re talking to clubs to try to get access. We are inquiring [about dressing rooms]. We need their help. They’re all being really open right now.”

Scudamore addressed the point that dressing room access in the US is common: “I understand but I actually do understand that there’s a mystique that goes on behind the dressing-room door and that maybe ought to just stay between the manager and the players, is my view.

“It’s almost the last bastion of secrecy in football. I just think there is something about the dressing room that is sacrosanct because that is where the manager goes and does his work with his players. There must be things that go on in there that are between them.”

Such comments misconstrue the concept of dressing room access. Broadcasters all not calling for 24 hour Big Brother cameras and audio throughout the dressing room. But video of a pre-match psych speech or post-match manager talk would add substantial intrigue to the league’s coverage.

Perhaps even more interesting is Scudamore’s take on American owners of Premier League clubs and how he believes they are not interested in pushing for such access:

“I think most of the American owners are buying into the Premier League because they like the Premier League for what it is. I don’t hear any American owner that says, we should wholesale take what the US does and bring it into English football. The opposite – they’re saying, isn’t it fantastic, English football, global interest – they’re buying into it for the things that we’ve got that they haven’t.”

The idea that shrewd businessmen like Ellis Short (Sunderland), Randy Lerner (Aston Villa), Stan Kroenke (Arsenal), John Henry (Liverpool), Malcolm Glazer (Manchester United) and Shahid Khan (Fulham) aren’t interested in maximizing their club’s exposure – both stateside and on a global scale – is simply preposterous.

But fear not, baby steps have been taken.

This year Premier League clubs have agreed to operate “mixed zones” for rights-holding broadcasters after each match and to make at least one player available for two hours every week.

Report says Swansea City meet with Bob Bradley

Bob Bradley, Le Harve AC
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Former U.S. men’s national team head coach Bob Bradley has reportedly met with Swansea City chairman Huw Jenkins.

[ MORE: Atlanta hire Martino ]

Bradley, 58, is the current head coach of Le Havre in Ligue 2 in France but with current Swansea manager Francesco Guidolin under plenty of pressure following four defeats in their opening six games of the Premier League season, both Bradley and Ryan Giggs have been linked with the position.

As of yet there has been no comment from Swansea, Le Havre or anybody else in-between but the BBC is reporting that Bradley met with Jenkins at Bristol Airport in England over the past few days.

ProSoccerTalk understands that there is genuine interest in Bradley’s services from Swansea. The south wales side host Liverpool on Saturday (Watch live, 7:30 a.m. ET on NBCSN and online via NBC Sports) and a heavy defeat could be the end for Guidolin.

It is easy to see why the Swans would turn to New Jersey native Bradley, who has previously worked wonders in trying situations and on shoestring budgets. After leaving the U.S. national team in 2011 following five years in charge, highlighted by a Gold Cup title in 2007, runner up spot at the 2009 Confederations Cup and a Round of 16 berth at the 2010 World Cup, Bradley took the Egyptian national team to the brink of the 2014 World Cup during a time of huge turmoil in the African country which impacted all of his players heavily.

[ LONGFORM: Bradley’s journey in Norway

He returned to club management in 2014, taking tiny Norwegian side Stabaek to European qualification over two seasons and almost led Le Havre to promotion to Ligue 1 after taking charge of the French second-tier side midway through last season. Bradley has a great track record of working with youngsters and operating on a small budget, which is exactly how Swansea operate.

Bradley has been linked with several jobs in the Premier League in the past with West Brom, Aston Villa, Fulham and Hull City mentioned, but it seems with Swansea’s U.S. investors (led by Jason Levien and Steve Kaplan) now playing a pivotal role in decision making at the Liberty Stadium, Bradley has emerged as a serious contender if Guidolin is fired.

He would be the first-ever American to manage in the Premier League if this all works out.

Atlanta United name Gerardo “Tata” Martino as first-ever head coach

HOUSTON, TX - SEPTEMBER 04:  Argentina coach Gerardo Martino waits near the bench area during their International friendly match against Bolivia at BBVA Compass Stadium on September 4, 2015 in Houston, Texas.  (Photo by Scott Halleran/Getty Images)
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Atlanta United FC is doing it big.

On Wednesday Argentina coach Gerardo “Tata” Martino was named as the first-ever head coach of the incoming Major League Soccer franchise who will join the league for the 2017 season.

In a major coup, Martino, 53, will lead Atlanta in its inaugural MLS campaign after resigning as Argentina’s manager this summer following their second-straight defeat to Chile on penalty kicks in the final of the Copa America.

Martino has also managed the Paraguyan national team, Newell’s Old Boys in Argentina and spent one season at Barcelona in 2013-14, losing out on the La Liga title on the final day of the season to Atletico Madrid.

“I’m very happy to join Atlanta United as the first head coach in club history,” Martino said in a club statement. “This is an exciting time for MLS and I’m looking forward to the challenge of leading a team in an evolving league.  Atlanta United is a first-rate organization, and I’m very eager to get working and build one of the top clubs in MLS.”

His experience and pedigree as a coach is well documented and Tata is undoubtedly one of the biggest, if not the biggest, managerial appointment in MLS history.

Atlanta United’s owner Arthur Blank said he was “thrilled” Martino chose to head to ATL, while Technical Director Carlos Bocanegra praised the new head coach heavily.

“Gerardo’s teams have always been organized and have displayed a fast and fluid style that aligns with how we intend to play,” said Atlanta United Technical Director Carlos Bocanegra. “He’s also demonstrated a commitment to youth soccer, consistently proving his ability to enhance the progression of younger players. He’s a great fit for our club and I look forward to working with him to build a successful club.”

VIDEO: Premier League Player of the Week – Matchday 6

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This lad is a samba sensation.

Philippe Coutinho is back at the heart of the Liverpool team and he was crowned as the Player of the Week in the Premier League for Matchday 6.

Coutinho, 24, scored a sensational long-range goal, grabbed an assist and created four chances in a dominant performance during Liverpool’s 5-1 win against Hull City on Saturday. 

Watch the video above to relive a Coutinho masterclass as Jurgen Klopp‘s side continue their fine start to the PL season.

No wonder some refer to Coutinho as Liverpool’s Harry Potter.

He’s a wizard.

China aiming for increased influence on FIFA

KUALA LUMPUR, MALAYSIA - NOVEMBER 26:  CFA General Secretary Zhang Jian poses with the AFC 'Inspiring' Member Association of the Year award during the 2013 AFC Annual Awards at the Mandarin Oriental on November 26, 2013 in Kuala Lumpur, Malaysia.  (Photo by Stanley Chou/Getty Images)
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SEOUL, South Korea (AP) The influence of China in world soccer could increase on Tuesday if high-ranking Chinese official Zhang Jian is elected onto the FIFA Council in elections to be held in Goa, India.

The Asian Football Confederation (AFC) is holding an Extraordinary Congress to elect three representatives to FIFA’s new decision-making body which has replaced the scandal-hit Executive Committee.

The chances of Zhang, the vice-president and secretary general of the Chinese Football Association, increased on Sunday when one of the favorites, Saoud A. Aziz Al-Mohannadi of Qatar, was barred from running.

In a statement, the AFC said “FIFA has advised the AFC that, based on the report of the Investigatory Chamber of the FIFA Ethics Committee, it has decided Mr Saoud A.Aziz Al-Mohannadi (Qatar) is not eligible to stand in the elections for the FIFA Council.”

Al Mohannadi has been charged by the Ethics Committee with refusing to co-operate with an inquiry. While details of specific accusations have yet to be released, FIFA has said it is not related to Qatar’s hosting of the 2022 World Cup.

The ruling leaves Zhang running against Iran’s Ali Kafashian and Zainudin Nordin of Singapore for two of the three seats.

Zhang has played a major role in the development of Chinese soccer and planning extensive reforms that aim to make the country, a traditional underachiever in soccer, a world power by 2050.

This has come at the same time as the recent and massive surge of investment in the Chinese Super League on famous foreign players such as Hulk, Alex Teixeira and Jackson Martinez and coaches Luiz Felipe Scolari and Manuel Pellegrini.

Zhng told South Korean media earlier this month that China also aims to host the World Cup.

“Although it is a case of the sooner the better, we will aim to do so at the right time,” Zhang said. “It seems that around 2030 or 2034 will provide a good opportunity for China.”

The third seat on the FIFA Council has been reserved for female candidates. Moya Dodd, a former Australian international and member of the now-defunct FIFA Executive Committee from 2013 to 2016, is running against Han Un Gyong of North Korea and Bangladesh’s Mafuza Akhter.

“I am doing my best to persuade the 45 voting members of Asia that I can be strong and part of a united AFC team working in FIFA,” Dodd told The Associated Press. “It is important that Asia puts its strongest team forward in FIFA as there will be a lot of issues coming such as discussions about whether to expand to a 40-team World Cup.”

The three successful candidates will take their places on the 37-member FIFA Council alongside existing AFC members from Japan, Kuwait, Malaysia as well as President Shaikh Salman bin Ebrahim Al Khalifa of Bahrain.

Also ahead of the election, the AFC confirmed that South Korea’s Chung Mong-gyu had succeeded Zhang Jilong of China as the East Zone AFC Vice-President.

Zhang, who stepped down for health reasons, was the acting president of the AFC following the suspension of Mohammad Bin Hammam from football activities by the FIFA Ethics Committee in May 2011 as he ran for the post of FIFA President. Shaikh Salman was elected president in May 2013.