Fort Lauderdale Strikers v New York Cosmos

What now for the New York Cosmos?


The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

Messi returns for Argentina qualifiers vs. Brazil, Colombia

EAST RUTHERFORD, NJ - JUNE 26:  Lionel Messi #10 of Argentina takes the ball against the Chile during the Copa America Centenario Championship match at MetLife Stadium on June 26, 2016 in East Rutherford, New Jersey.Chile defeated Argentina 0-0 with the 4-2 win in the shootout.  (Photo by Elsa/Getty Images)
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BUENOS AIRES (AP) — Having fully recovered from a groin injury, Barcelona star Lionel Messi was named on Friday in Argentina’s squad to face Brazil and Colombia in the next round of World Cup qualifiers.

Messi has been in fine form for Barcelona since coming back from his latest niggling injury, scoring four goals in two matches, including a superb hat trick against Manchester City in the Champions League on Wednesday.

He has not played for his country since scoring the winner in a 1-0 win against Uruguay on Sept. 1.

In his absence, Argentina drew 2-2 away to Peru and lost 1-0 at home to Paraguay, putting it in fifth place and out of the top four positions that ensure a direct spot for the 2018 World Cup in Russia.

Messi’s return will be in Belo Horizonte against leaders Brazil, which has won its four first matches under new coach Tite.

Five days later, Edgardo Bauza’s Argentina side hosts fourth-place Colombia.


Goalkeepers: Nahuel Guzman, (Tigres), Sergio Romero (Manchester United), Geronimo Rulli, (Real Sociedad).

Defenders: Martin Demichelis (Espanyol), Mateso Musacchio (Villarreal), Nicolas Otamendi (Manchester City), Ramiro Funes Mori (Everton), Gabriel Mercado, (Sevilla), Facundo Roncaglia (Celta Vigo), Emanuel Mas (San Lorenzo), Pablo Zabaleta, (Manchester City).

Midfielders: Javier Mascherano (Barcelona), Guido Pizarro (Tigres), Lucas Biglia (Lazio), Ever Banega (Inter Milan), Enzo Perez (Valencia), Nicolas Gaitan (Atletico Madrid), Angel Di Maria (Paris Saint-Germain), Julio Buffarini (Sao Paulo), Marcos Acuna (Racing Club).

Strikers: Angel Correa (Atletico Madrid), Lionel Messi (Barcelona), Gonzalo Higuain (Juventus), Paulo Dybala (Juventus), Sergio Aguero (Manchester City), Lucas Pratto (Atletico Mineiro).

Guardiola: Aguero, Kompany have nothing to worry about at Man City

MANCHESTER, ENGLAND - MARCH 15:  An injured Vincent Kompany of Manchester City (4) speaks to Sergio Aguero of Manchester City as he leaves the pitch during the UEFA Champions League round of 16 second leg match between Manchester City FC and FC Dynamo Kyiv at the Etihad Stadium on March 15, 2016 in Manchester, United Kingdom.  (Photo by Laurence Griffiths/Getty Images)
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Both Sergio Aguero and Vincent Kompany have nothing to worry about regarding their place in the Manchester City squad, according to manager Pep Guardiola.

Neither was in the starting lineup for the Champions League loss to Barcelona, with Kompany not even in the 18. But according to Guardiola, he had his reasons for both.

“Vincent was not perfectly fit,” Guardiola said. “Sergio, I said after the game, was a tactical decision. If Sergio decides to leave it will be his decision.”

The former Barcelona manager played a striker-less formation against the La Liga giants, employing Kevin De Bruyne as a false 9. It failed, with Barcelona storming through en route to a 4-0 win, with Lionel Messi scoring a hat-trick.

Kompany has struggled with injuries the past two seasons, missing all of this season so far, half of last year, a healthy portion of the previous campaign with various injuries from hamstring problems to calf tweaks to groin pulls. According to Guardiola, it has left a permanent mark on the Belgian defender’s psyche.

“One day, in the training session, he said: ‘I didn’t feel like this [good],’” Guardiola said. “In that moment, when his head is not ready and with what happened in the last two years, it is better to stay out. I don’t want to put a lot of pressure about how many games we want him to play or set big, big targets. So it’s just try to train good and after a week of training no injuries, we’ll play a game, and after that another one. And after that we’ll see.”

Timmy Chandler, Frankfurt thrash Bobby Wood, Hamburg 3-0

SINSHEIM, GERMANY - AUGUST 01:  Coach Markus Gisdol of Hoffenheim reacts during the friendly match between 1899 Hoffenheim and AFC Bournemouth at Wirsol Rhein-Neckar-Arena on August 1, 2015 in Sinsheim, Germany.  (Photo by Daniel Kopatsch/Getty Images)
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Hamburg may have made a coaching change, but that didn’t change their immediate fortunes.

Bobby Wood and company fell to fellow USMNTer Timmy Chandler and Frankfurt 3-0 at Volksparkstadion. It was a rough home opener for new Hamburg manager Markus Gisdol, as former Fulham and Tottenham midfielder Lewis Holtby opened the scoring with an unfortunate own-goal after an ugly giveaway.

Things got worse as Dennis Diekmeier picked up his second yellow card shortly after halftime, and it was gravy from there for Frankfurt as Shani Tarashaj and Haris Seferovic bagged goals to secure the win.

Hamburg, a club that narrowly staved off relegation in a playoff last season, has just a measly two points through eight matches. They fired manager Bruno Labbadia after just a month, but it hasn’t gone much better for Gisdol as a road draw with Borussia Monchengladbach is the only salvageable result through three thus far.

Bobby Wood’s honeymoon start to the league season for Hamburg is long gone. He scored two goals in two games to start the year, but hasn’t hit the back of the net since.

Timmy Chandler, on the other hand, he’s played the full 90 minutes in every game for Frankfurt since the opener, assisting a goal in the 2-2 draw with Bayern Munich last weekend. He’s helped Frankfurt move to fourth in the league, three points behind Bayern and Koln and Red Bull Leipzig between them (what?!).

Jose Mourinho says Chelsea can’t “delete” him from its history

MANCHESTER, ENGLAND - OCTOBER 20:  Jose Mourinho the manager of Manchester United looks on during the UEFA Europa League Group A match between Manchester United FC and Fenerbahce SK at Old Trafford on October 20, 2016 in Manchester, England.  (Photo by Laurence Griffiths/Getty Images)
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With Manchester United set to visit Chelsea at Stamford Bridge, the Special One will be returning to his former stomping grounds, a place where he spent six tumultuous seasons spread across two separate reigns.

While Jose Mourinho insisted he has “no hard feelings” for his former club and the way things ended, but did not mince words the subject of his former boss came up.

While Mourinho insisted he has “respect” for Chelsea owner Roman Abramovich, telling Sky Sports, “We were never friends. We were never close to each other. So he is just a person that I keep very respected.”

Mourinho also said that, even if The Blues wanted to, “They couldn’t delete me from Chelsea history. They belong to my history too. No bad feelings,” Mourinho told Sky Sports. The owner, he decided to sack me…the fans, they have no power. They show day by day, match after match, that they wanted me, but in this profile of club, the fans have no power. In some clubs, especially in some Latin countries, the format of the club, the fans have real power on the board and with the president and owners, but here they have no power so Mr Abramovich decided to sack me, but I left with not one bad word about anyone or anybody at the club.”

The 53-year-old said the titles he won at Chelsea were proof that “I did my job.” He finished by saying that no matter the treatment from fans, he will always hold Chelsea as he does all his other stops. “From me, you are not going to have, ever, a bad word about any one of my previous clubs,” Mourinho said. “I keep always a very good feeling. It doesn’t matter what is going to happen. But, it is my nature. It is my job. It is my new club. On Sunday I will go there to try and do my job.”