What now for the New York Cosmos?

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The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

MLS Snapshot: New York City FC 2-1 New England Revolution (video)

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The game in 100 words (or less): For nearly 75 minutes, NYCFC couldn’t muster up any chances in the attacking third, but thankfully their captain did what he does best. David Villa scored his 19th goal of the season on Sunday night to pull out a 2-1 win against the New England Revolution, but it was rookie Jonathan Lewis that notched the winner. The visitors took the lead 20 minutes prior after Sean Johnson spilled a shot in front of his own goal, allowing Teal Bunbury to pounce on the rebound. NYCFC now moves to within four points of Eastern Conference leaders Toronto FC with nine matches remaining in the regular season.

Three four moments that mattered

16′ — Harrison breaks ankles, but Villa can’t finish — This might be the only time all see you’ll see David Villa miss a chance like this…

38′ — Johnson gets a finger tip to Rowe’s blast — Sean Johnson had no work to do in the first half, at least until Kelyn Rowe decided to rip a shot from distance just before halftime.

57′ — Johnson’s error grants Bunbury, Revs the lead — Look away, NYCFC fans.

77′ — Villa find the back of the net — When you need a goal, who you gonna call? That’s right. David Villa. The NYCFC captain is now up to 19 this season.

[ FOLLOW: All of PST’s MLS coverageStandings | Stats | Schedule ]

Man of the match: David Villa

Goalscorers: Teal Bunbury (57′), David Villa (77′), Jonathan Lewis (90+4′)

Honoring victims of attacks, Barcelona wins league opener

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BARCELONA, Spain (AP) Wearing shirts honoring victims of the recent attacks in Spain, Barcelona opened its Spanish league season with a comfortable 2-0 win over Real Betis on Sunday.

[ MORE: Neymar double helps PSG cruise past Toulouse ]

Players had the word “Barcelona” instead of their names on the back of their shirts, and the Catalan hashtag “TOTSSOMBARCELONA” (We are all Barcelona) was on display around the Camp Nou stadium. The message was also shown on the stadium’s large screens, as well as on many banners carried by fans.

An emotional minute’s silence was held before the game as the music of Catalan cellist Pau Casals played in the background.

Before the minute was up, the more than 55,000 fans at the stadium broke into a round of applause and began chanting “No tinc por” (I’m not afraid), a chant which has become a symbol of people’s reactions to the attacks that killed 14 people and injured more than 120 in Barcelona and the nearby seaside resort of Cambrils.

Extra security was implemented in and around Camp Nou.

There was a minute’s silence before every Spanish league match this weekend.

Without Neymar and the injured Luis Suarez, Barcelona got off to a winning start in the league after consecutive losses to rival Real Madrid in the Spanish Super Cup final.

It scored two goals three minutes apart near the end of the first half – an own-goal by Betis defender Alin Tosca and a close-range shot by Sergi Roberto. Both goals came after plays started by Gerard Deulofeu, one of the players expected to try to replace Neymar after his world record transfer to Paris Saint-Germain.

“We lost depth with Neymar’s departure and we have to find a way to overcome that,” Barcelona coach Ernesto Valverde said.

Lionel Messi looked lively but wasn’t able to score his 350th goal in La Liga. He came close, though, being denied by the woodwork three different times.

AP Sports Writer Tales Azzoni contributed to this report.

More AP Spanish soccer coverage: https://apnews.com/tag/LaLiga

Brighton breaks club record with signing of winger Jose Izquierdo

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Brighton hasn’t gotten off to the ideal start in its debut season in the Premier League, but a key reinforcement is on the way.

[ MORE: Chelsea tops Spurs at Wembley behind Alonso’s brace ]

After starting the 2017/18 campaign with back-to-back defeats, the Seagulls announced on Sunday the signing of Colombian winger Jose Izquierdo from Club Brugge in Belgium for a record fee.

The 25-year-old spent three seasons in Belgium’s top flight and totaled 38 goals across all competitions for Brugge, prior to making the move to England.

Additionally, Izquierdo has worked his way into the Colombia squad as of late, and scored his first international goal for his country in June 2017 in a friendly against Cameroon.

MLS Follow Live — NYCFC hosts Revs, Minnesota meets Sounders

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Only two matches will feature on the MLS docket Sunday evening, but luckily two of the league’s most exciting teams will take to the pitch.

[ MORE: Toronto tops Fire as East leaders reach 50 points on season ]

First, New York City FC will attempt to continue its ascent up the Eastern Conference ladder when they host Kei Kamara and the New England Revolution.

In the night cap, the Seattle Sounders look to extend their unbeaten streak to nine matches when they welcome newcomers Minnesota United to CenturyLink Field.

[ FOLLOW: All of PST’s MLS coverage ]

Here’s the schedule and kick-off times for Sunday’s two MLS fixtures.

New York City FC vs. New England Revolution — 6 p.m. ET
Seattle Sounders vs. Minnesota United — 10 p.m. ET