Fort Lauderdale Strikers v New York Cosmos

What now for the New York Cosmos?

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The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

Brazil will play Colombia in friendly for air crash victims

CHAPECO, BRAZIL - DECEMBER 03:  A fan pays tribute to the players of Brazilian team Chapecoense Real at the club's Arena Conda stadium in Chapeco, in the southern Brazilian state of Santa Catarina, on December 03, 2016. The players were killed in a plane accident in the Colombian mountains. Players of the Chapecoense team were among the 77 people on board the doomed flight that crashed into mountains in northwestern Colombia. Officials said just six people were thought to have survived, including three of the players. Chapecoense had risen from obscurity to make it to the Copa Sudamericana finals scheduled for Wednesday against Atletico Nacional of Colombia.  (Photo by Buda Mendes/Getty Images)
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RIO DE JANEIRO (AP) Brazil will play Colombia in a friendly match at the end of January to help victims of the air crash that killed most of the players, staff and directors of soccer club Chapecoense last week.

Spokesman Douglas Lunardi also said on Monday that the Brazilian football confederation will donate about $ 1.5 million to Chapecoense.

Nineteen of Chapecoense’s players were killed in the crash just outside Medellin, Colombia, as the Brazilian team headed to the first of two matches against Colombian club Atletico Nacional to determine the champion of the Copa Sudamericana – Latin America’s No. 2 club tournament.

[ MORE: U.S. Soccer’s Player of Year finalists ]

Earlier, South America’s football confederation Conmebol officially gave the title of the 2016 edition to Chapecoense, as Atletico Nacional requested.

Lunardi said the venue will be decided by Chapecoense directors and that all the ticket office revenues will go to the families of the victims. The most obvious choices, he said, are the historic Maracana stadium in Rio de Janeiro and Chapecoense’s Arena Conda.

“The decision will be between making that tribute at home or get a bigger revenue for the victims,” Lunardi told The Associated Press. “We will let them take their time to make that decision.”

Maracana has a capacity of 78,000 and has hosted two World Cup finals as well as the opening ceremony of the last Olympic Games in August.

Arena Conda is a 22,000-seater. It hosted a memorial service on Saturday for 50 of the 71 victims.

Chapeco, the city of the club impacted by the tragedy, has 200,000 residents and sits about 800 miles (1,300 kilometers) south of Rio.

In a press conference in Chapeco, Chapecoense’s president Ivan Tozzo said the club will decide the venue for the match in the next few days. He also said that the donation from the confederation will help cover the expenses for the memorial services.

UEFA Champions League preview: Arsenal in Basel, Man City hosts Celtic

GLASGOW, SCOTLAND - SEPTEMBER 28: Raheem Sterling of Manchester City takes on Stuart Armstrong of Celtic during the UEFA Champions League match between Celtic FC and Manchester City FC at Celtic Park on September 28, 2016 in Glasgow, Scotland. (Photo by Mark Runnacles/Getty Images)
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The final week of group stage matches in this season’s UEFA Champions League are upon us, and only a pair of berths remain in Tuesday’s groups.

Those are in Group B, where Napoli, Benfica, and Besiktas enter the day a point a part. Only Dynamo Kyiv has been eliminated, and they’ll host a Besiktas side which is in the catbird seat. If the Turkish side wins, it will finish above either Napoli or Benfica.

Benfica is at home to its Italian rivals, with both sides on 8 points. And they’ll each head to the knockout rounds of Besiktas (7 points) fails to earn a result.

[ MORE: U.S. Soccer’s Player of Year finalists ]

As for our Premier League contestants, Arsenal looks pretty locked into the second seed in Group A. Trailing PSG after a 2-2 draw in London, the Gunners head to Switzerland to face Basel. Arsenal needs to better PSG’s result against visiting Ludogorets Razgrad.

Manchester City hosts Celtic knowing it’s already clinched second place in Group C and cannot catch leaders Barcelona. Expect youth.

In Group D, things are also settled with Atletico Madrid and Bayern Munich 1-2 regardless of what happens in their match in Germany. Atleti is the only team which can finish the group stage 6-0. The last team to achieve that 2014-15 Real Madrid, who swept Basel, Liverpool, and Ludogorets Razgrad.

Tuesday’s UCL schedule
PSG vs. Ludogorets Razgrad
Barcelona vs. Borussia Monchengladbach
Bayern Munich vs. Atletico Madrid
Manchester City vs. Celtic
Basel vs. Arsenal
Benfica vs. Napoli
PSV Eindhoven vs. Rostov
Dynamo Kyiv vs. Besiktas

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Everton’s Bolasie needs ACL surgery, will miss AFCON

LIVERPOOL, ENGLAND - DECEMBER 04:  Jose Mourinho manager of Manchester United reacts as Yannick Bolasie of Everton is given treatment during the Premier League match between Everton and Manchester United at Goodison Park on December 4, 2016 in Liverpool, England.  (Photo by Clive Brunskill/Getty Images)
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This is a big blow to Everton, and the Democratic Republic of Congo.

Yannick Bolasie is set for a long spell on the sidelines after suffering an ACL injury in Sunday’s 1-1 draw with Manchester United.

The 27-year-old attacker has played in every match for the Toffees, and is an electric attacking threat. He has one goal and four assists in PL play this season, after nabbing five and four for Palace last season.

[ PL: Grading the superstars’ seasons ]

A $32 million buy from Crystal Palace, Bolasie will miss the Africa Cup of Nations next month and likely send the Toffees into the transfer market.

Manager Ronald Koeman has made no secret of his Memphis Depay admiration, and this could tip Everton’s hand.

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Aubameyang raises transfer eyebrows in midst of otherworldy season

LISBON, PORTUGAL - OCTOBER 18: Pierre Aubameyang of Borussia Dortmund in action at the warm up during the UEFA Champions League match between SC Sporting and Borussia Dortmund at Estadio Jose Alvalade on October 18, 2016 in Lisbon, Lisboa. (Photo by Octavio Passos/Getty Images)
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Game changer, season changer, title changer.

It’s hard to find a phrase that would overstate what it would mean if a club could pry Gabonese striker Pierre-Emerick Aubameyang from the hands of Borussia Dortmund.

Aubameyang raised eyebrows Monday with his non-dismissal of a transfer possibility. It wasn’t quite a “come and get me”, but the door is certainly open.

[ MORE: U.S. Soccer’s Player of Year finalists ]

“I don’t know if I will stay. I just think about playing good football right now. I want to give my best and win titles. I just think about the sport and nothing else.”

If you don’t pay a lot of attention to the Bundesliga, it might be easy to overlook Aubameyang. But the season he’s having with BVB’s wealth of playmaking midfielders is overwhelming. Give him less than a yard, and he’s all set.

Throw in the UEFA Champions League, and “Auba” has 18 goals in 18 matches. In the Bundesliga, he has a 4-goal night at Hamburg but also goals against Bayern and Hertha. Aubameyang has two braces, and has only been held off the score sheet three times (BVB is 1D-2L in those contests).

Put plainly, no one is doing what he’s doing right now.

Top Five leagues, 2016-17 goals (matches)

  1. Aubameyang, BVB — 15 (12)
  2. Edinson Cavani, PSG — 14 (14)
  3. Anthony Modeste, Koln — 12 (13)
  4. Mauro Icardi, Inter Milan — 12 (14)
  5. Eden Dzeko, Roma — 12 (15)
  6. Alexandre Lacazette — 11 (11)
  7. Alexis Sanchez, Arsenal — 11 (14)
  8. Diego Costa, Chelsea — 11 (14)
  9. Cristiano Ronaldo, Real Madrid — 10 (11)
  10. Sergio Aguero, Manchester City — 10 (12)
  11. Andrea Belotti, Torino — 10 (13)
  12. Lionel Messi, Barcelona — 9 (9)
  13. Luis Suarez, Barcelona — 9 (12)
  14. Robert Lewandowski, Bayern Munich — 9 (13)
  15. Iago Aspas, Celta Vigo — 9 (13)
  16. Ciro Immobile, Lazio — 9 (15)
  17. Alassane Plea, Nice — 9 (16)

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