Fort Lauderdale Strikers v New York Cosmos

What now for the New York Cosmos?

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The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

STREAM LIVE: Stoke vs. Man United; Five games at 10am ET

MANCHESTER, ENGLAND - JANUARY 15:  Zlatan Ibrahimovic of Manchester United (2R) celebrates with team mates as he scores their first and equalising goal during the Premier League match between Manchester United and Liverpool at Old Trafford on January 15, 2017 in Manchester, England.  (Photo by Laurence Griffiths/Getty Images)
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Five Premier League games are coming your way at 10 a.m. ET on Saturday and you can watch them all live online.

[ STREAM: Every PL game live here ]

Stoke City host Manchester United, Everton head to Crystal Palace, Bournemouth host Watford, while Middlesbrough welcome West Ham and Sunderland travel to West Brom.

[ STREAM: “Goal Rush” here ]

For those of you familiar with the Premier League Breakaway Show during busy days (Boxing Day, New Year’s Day, Championship Sunday etc.) in the PL, this will follow that model of being very similar to the NFL RedZone with action shown from all of the games in the 10 a.m. ET window.

The feature game this weekend on “Goal Rush” will be Stoke City vs. Manchester United and as goals and incidents occur around the league, you will be transported to the action as it happens.

More info is available here, plus the schedule for all six games at 10 a.m. ET is below. You can stream each game live by clicking on the links below or above.


10 a.m. ET: Stoke City vs. Manchester United – NBCSN [STREAM]
10 a.m. ET: Crystal Palace vs. Everton – CNBC [STREAM]
10 a.m. ET: West Brom vs. Sunderland – Premier League Extratime [STREAM]
10 a.m. ET: Bournemouth vs. Watford – Premier League Extratime [STREAM]
10 a.m. ET: Middlesbrough vs. West Ham – Premier League Extratime [STREAM]

Liverpool 2-3 Swansea: Swans shock Klopp with historic win

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  • Liverpool’s first defeat at home in 25 games
  • Llorente, Firmino both score twice
  • Swansea’s first-ever league win at Anfield
  • Swans out of relegation zone

Swansea City beat Liverpool 3-2 at Anfield on Saturday as they secured their first-ever league win away at Liverpool.

Fernando Llorente put Swansea 2-0 up with strikes early in the second half, but then Liverpool came roaring back with Roberto Firmino scoring twice to make it 2-2. However, Gylfi Sigurdsson scored the game-winner with 15 minutes to go to seal a vital win for Paul Clement’s side in their battle against relegation.

As for Liverpool and Jurgen Klopp, their title bid took a huge hit with their first home defeat in the PL in almost a year as they could fall 10 points behind leaders Chelsea who play on Sunday. Swans move on to 18 points and out of the bottom three with their third away win of the season.

[ MORE: Watch full PL match replays ]

Liverpool took the game to Swansea from the off and Firmino broke free down the right and dinked a delicious ball to Adam Lallana but his bicycle kick went over.

The Reds kept pouring forward but were caught on the break as debutant Tom Carroll saw his cross deflect off Dejan Lovren but hit the near post with Simon Mignolet beaten.

[ MORE: Latest Premier League standings

As half time approached Firmino was free in the box again but Alfie Mawson blocked his shot and then Nathaniel Clyne miscontrolled in a good position on the right as the home fans at Anfield started to grow anxious.

0-0 at the break with Liverpool having 72 percent of the possession but neither team having a shot on target.

[ VIDEO: Premier League highlights

The second half started with a bang as loose defending from Lovren saw him concede a corner and from that Swansea took the lead.

Federico Fernandez nodded the ball back in and at the second attempt Llorente poked home the opener. 1-0 to Swansea as Anfield was stunned.

Four minutes later it was 2-0 to Swansea as the two new boys Martin Olsson and Carroll combined on the left and the latter sent in a superb cross which Llorente headed home. Anfield was in shock.

[ MORE: Full lineups, stats, box score

Three minutes after going 2-0 down Liverpool pulled a goal back. James Milner‘s left-wing cross was swung into the box and Firmino rose above Olsson to nod home. 2-1. Game on.

After that crazy spell of three goals in seven minutes things settled down as Mawson glanced a header just wide to almost put Swansea 3-1 up but with 20 minutes to go it was 2-2.

Georginio Wijnaldum clipped a ball in from the left side of the box and Firmino controlled beautifully before slamming home. 2-2.

Up the other end Swansea then when 3-2 up as a shot deflected into Sigurdsson’s path and he slotted home. Madness with 15 minutes to go.

Late on Liverpool pushed for the equalizer as Lukasz Fabianski denied Divock Origi but the Swans held on as Lallana headed a glorious chance over.

Pep Guardiola: “Maybe I’m not good enough”

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Pep Guardiola has admitted he “may not be good enough” for his players at Manchester City.

Ahead of City’s clash against Tottenham Hotspur on Saturday (Watch live, 12:30 p.m. ET on NBC and online via NBCSports.com) Guardiola has been defended his squad after severe criticism from the media.

[ VIDEO: Premier League highlights

City were hammered 4-0 at Everton last weekend, their worst league defeat since 2008 and Guardiola’s worst-ever league defeat as a manager.

With plenty pointing the finger of blame at goalkeeper Claudio Bravo and City’s defense, their manager put himself in the firing line.

“They are good players. I have respect for the guys, so why would I say the guys are not good? So I don’t understand the lack of respect for the professionals when they have been amazing players, and [people saying] they are not good enough for me. Maybe I am not good enough for them,” Guardiola said. “They are Manchester City players, top players. They have a lot of quality. They have shown that many times in the past and this season.”

Mind games.

Guardiola, 46, is no doubt facing the biggest challenge of his season as City look to at least seal a top four spot in this his debut season in England. The former Barcelona and Bayern Munich manager has already “said goodbye to the title” and if they lose against red-hot Tottenham at the Etihad Stadium then more questions will be asked of his tactics and if they can work in the Premier League.

So far the possession-based slow build up style has been hot and cold for City, with plenty of counter-attacking teams in the PL (Chelsea, Spurs, Everton, Leicester etc.) having a field day against a shaky defense.

Despite being 10 points off the pace, Guardiola is sticking by his philosophy. One thing really sticks out to me from his first few press conferences in England: “We will see if my style of play can work in the Premier League.”

So far, it’s not.

Watch Live: Liverpool vs. Swansea City (Lineups, Stream)

SWANSEA, WALES - MARCH 16:  Kyle Naughton of Swansea City is closed down by Philippe Coutinho of Liverpool during the Barclays Premier League match between Swansea City and Liverpool at Liberty Stadium on March 16, 2015 in Swansea, Wales.  (Photo by Mike Hewitt/Getty Images)
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Liverpool host Swansea City to Anfield on Saturday (Watch live, 7:30 a.m. ET on NBCSN and online via NBCSports.com) with the Reds aiming to stretch their unbeaten run at home in the Premier League to 18 games.

WATCH LIVE ONLINE HERE

Jurgen Klopp is a little concerned with the number of games his team have had to play over the past few weeks, but a victory against the struggling Swans would momentarily move his side just four points behind leaders Chelsea who play on Sunday.

As for Swansea, new manager Paul Clement knows a win would take his team out of the relegation zone and with new signings arriving that would be a massive boost. It would also be a massive ask for the Welsh side to get anything at Anfield but this may be a good time to play Liveprool after their midweek trip to Plymouth in the FA Cup and the EFL Cup semifinal second leg against Southampton coming up on Wednesday.

In team news Liverpool start with Philippe Coutinho once again, while Joel Matip is on the bench after the Reds finally settled the dispute with Cameroon. Swansea hand debuts to new signings Martin Olsson and Tom Carroll.

LINEUPS

Liverpool: Mignolet; Clyne, Lovren, Klavan, Milner; Can, Henderson, Wijnaldum; Lallana, Coutinho, Firmino. Subs: Karius, Sturridge, Moreno, Lucas, Origi, Matip, Woodburn

Swansea City: Fabianski; Olsson, Mawson, Fernandez, Naughton; Cork, Carroll, Fer; Sigurdsson, Llorente, Routledge. Subs: Nordfeldt, Rangel, Amat, Fulton, Dyer, Borja, McBurnie