What now for the New York Cosmos?

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The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

Gabriel Jesus confident he’ll return for Man City this season

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Gabriel Jesus bursted onto the Manchester City scene upon arrival, but an injury back in February has left the talented Brazilian sidelined ever since.

[ MORE: Everton loses Coleman to leg break on Ireland duty ]

The lively attacker suffered a broken metatarsal last month against Bournemouth, which required surgery, but the 19-year-old remains confident that he’ll be able to feature again this season for the Citizens.

“I don’t know, I have no return prediction,” Jesus told SporTV. “But I hope I can still play some games this season.”

Initial thoughts were that Jesus would miss around three months, all but ending his first Premier League season. Now, Jesus is hoping that he’ll be able to pick up where he left off prior to the devastating injury.

“It’s good,” Jesus said on his road to recovery. “Thank God, the effort, not just mine, but from all the physiotherapists in Manchester, doctors and everyone. It was not easy for me.

“It’s my first injury. Not muscle injury, but it’s the first time something happens that leaves me out of games. So it was not easy.

“But I saw that, of course, no one wants this to happen, but it could be worse. So we operated soon, I decided to operate and give it time.”

In just his first four matches with Pep Guardiola‘s side, the young Brazilian netted three goals and even dethroned Sergio Aguero in the starting lineup.

CONCACAF chief Montagliani seeks World Cup entry for all co-hosts

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A joint-bid for the 2026 FIFA World Cup is looking more and more possible, and CONCACAF chief Victor Montagliani believes that if that does happen then all co-hosts should be granted a spot in the tournament.

[ MORE: Making sense of USMNT’s emphatic win over Honduras ]

With FIFA president Gianni Infantino looking to finalize World Cup expansion plans from 32 to 48 teams over the coming weeks, it seems as though Montagliani’s hopes could become a reality for CONCACAF and other regions planning on creating multi-nation bids.

“I don’t think we should be dictating how a confederation allocates their slots from a hosting standpoint. That’s up to them,” Montagliani said.

FIFA will conduct its next meeting on Thursday when Infantino and all six confederation presidents meet in Zurich, Switzerland to decide on World Cup expansion, which Infantino has been adamant about since taking the reigns of soccer’s governing body.

2026 could play an important role for the United States, as it is seen as a critical piece in a joint-bid with Mexico and Canada to host the World Cup.

Additionally, Montagliani has hopes of making a combined Copa America with North and South America a permanent fixture after recently holding discussions with South America’s FIFA vice president Alejandro Dominguez.

[ MORE: Player ratings from Friday night’s massive USMNT victory ]

However, one area that would be left uncertain is the future of the CONCACAF Gold Cup, which is currently held every two years.

“If that is the case and we get that done, then we have to have a serious look — is it really tenable to have a Gold Cup?” said Montagliani, whose FIFA stakeholders panel faces tough talks on adding and subtracting dates when clubs must release players on international dates.

“Do we really need it [the Gold Cup]?” he suggested. “Is it just clogging the calendar for the players?”

Lukaku coy on Everton future, says “decision has already been made”

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Romelu Lukaku has made it no secret that he hopes to play Champions League football, and reality may be setting in that the opportunity to do so won’t come at Everton.

[ MORE: Everton loses Coleman to leg break during Ireland match ]

While the Belgium international hasn’t dealt his hand in regards to his future at Goodison Park, it seems as though the Toffees could be losing out on keeping their star striker.

[ MORE: UEFA qualifying roundup — Wales in trouble, Buffon hits 1000 ]

Last month, agent Mino Raiola claimed that Lukaku’s deal with the English side was 99.9 percent complete, however, the 23-year-old has still yet to ink a new contract.

Speaking ahead of Saturday’s UEFA World Cup qualifier against Greece, Lukaku says that his future plans are already made up.

“The decision has already been made so I can’t talk about that,” Lukaku said of his future at Everton.

The former Anderlecht standout has had nothing but success since joining Everton, first on loan and then making a permanent transfer from Chelsea in 2014. Over the combined stints, Lukaku has bagged 83 goals in all competitions for the Toffees, but the young attacker says there’s nothing wrong with having “ambition.”

“There is nothing wrong with ambition. You have to embrace it and where you are as a footballer,” Lukaku said. “I’ve made a long way until now but the road is still long and I know I have to improve and get better. I want to help Everton as much as I can, as well as the national team. I think a lot of stuff can be achieved.

“Sometimes people will mistake things that I say but it’s just ambition that I have; I want to win titles and trophies and I don’t think people should take that as arrogance — people should embrace it.

“This is what footballers need to achieve if they want to become the best, and I think young kids need to learn that too.”

Making sense out of USMNT’s emphatic win over Honduras

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In the lead up to Friday night’s clash at Avaya Stadium, the U.S. Men’s National Team was faced with a must-win scenario. What came next though was a bit more shocking than most U.S. Soccer supporters could have possibly imagined.

[ MORE: Player ratings from USMNT’s win over Honduras ]

An emphatic 6-0 scoreline was how it finished in San Jose, California as the USMNT took down Honduras to lift itself out of the cellar of CONCACAF World Cup qualifying, but it’s how Bruce Arena’s side picked up the result that was so impressive.

After an extended layoff that began in the final months of the 2016 Major League Soccer season, Clint Dempsey has returned to both club and country with a vengeance following Friday’s performance. The artist formerly known as “Deuce” recorded a hat-trick in a span of 22 minutes to solidify an already convincing American lead, leaving Dempsey just two goals shy of Landon Donovan’s all-time USMNT scoring record (57).

Dempsey wasn’t the only bright spot though, as Sebastian Lletget, Darlington Nagbe, Jozy Altidore and most notably, Christian Pulisic, turned in stellar performances that really left Honduras with no chance to find its rhythm in the match.

The 18-year-old Pulisic continues to be the talk of the town when it comes to the USMNT, and rightfully so given his club situation. There’s never been a U.S. talent succeeding at a club as big as Borussia Dortmund at such a young age, and Pulisic’s effort against Los Catrachos proved further that the young attacker could be the playmaker the Yanks have been looking for since Donovan’s retirement.

Meanwhile, another player that turned in a great performance was Jozy Altidore, and probably not for the reasons you’d normally think. The Toronto FC striker didn’t get on the scoresheet, however, it was Altidore’s hold-up play and vision that helped the U.S. dominate Honduras.

Altidore has long been a staple of the American attack, and an important one at that with his 37 international goals, which ranks third all-time for the U.S.. If the 27-year-old is able to replicate more performances like Friday night though, that makes the Stars and Stripes significantly more dangerous because of Altidore’s duel-threat ability.

The lone area the U.S. will look to clean up heading into Tuesday’s important qualifying match against Panama will be some of the team’s defensive letdowns. Jorge Villafana turned in a strong performance in his WCQ debut at left back, while veteran Omar Gonzalez had several moments of weakness in the heart of the American backline.

The Pachuca defender was caught out of position on several occasions and gave the ball away at times as well, but fortunately for the U.S., Honduras was unable to capitalize on those errors.

Overall though, the U.S. did exactly what it needed… and then some. The three points was all Arena’s group could have hoped for from the start after lackluster performances against Mexico and Costa Rica back in November, but adding six goals could certainly help down the road as well if goal differential becomes a key factor in the Hexagonal.

It’s difficult to say the U.S. is back because that’s a relative phrase that can be interpreted in numerous ways. The USMNT put in a stellar performance, albeit without key players like Fabian Johnson and DeAndre Yedlin defensively, while Bobby Wood and Jermaine Jones are two others that didn’t feature.

[ MORE: Three takeaways from USMNT’s emphatic win on Friday night ]

Only time will tell when it comes to how this team gels over an extended period of time, but it was certainly a dream start for the Americans as Arena Part Deux continues.

Up next, Panama.