Fort Lauderdale Strikers v New York Cosmos

What now for the New York Cosmos?

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The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

NWSL Playoffs set: Portland, Washington, Chicago, Western New York

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The National Women’s Soccer League will crown its fourth champion in mid-October, and for the first time in three years the winner will not be FC Kansas City.

FCKC finished sixth after the 20-game regular season concluded this weekend, six points out of the final slot occupied by the Western New York Flash.

[ MORE: Allardyce on England hot seat? ]

The Flash join Chicago Red Stars and Washington Spirit in attempting to topple NWSL Shield winners Portland, a Thorns side which won the title in 2013 and has only missed the playoffs once.

Washington hosts Chicago on Friday in the first semifinal, while the Flash travel to Oregon for an Oct. 2 semi.

Portland Thorns (1) vs. Western New York Flash (4)

The two best goal differentials in the league meet at Providence Park, where Mark Parsons’ Thorns and their league-best defense will be tasked with stopping the highest-scoring offense in the NWSL. That means stopping Golden Boot winner Lynn Williams and runner-up Jessica McDonald, who’ve accounted for 21 of WNY’s 40 goals.

The Thorns are loaded. Women’s soccer legend Christine Sinclair, who once lifted a trophy for the Flash, is there with a quintet of USWNT mainstays. French star Amandine Henry, too, as well as leading goal scorer and Danish star Nadia Nadim.

USWNT regulars on each side
Portland: Tobin Heath, Meghan Klingenberg, Allie Long, Emily Sonnet, Lindsey Horan

WNY: Samantha Mewis

Washington Spirit (2) vs. Chicago Red Stars (3)

The two sides split the season series, with Chicago hosting a 3-1 victory on Saturday. Sofia Huerta had a goal and an assist, as she and Christen Press combined for nine shots. They’ve combined for 15 goals on the season, though the Red Stars have only found nine goals elsewhere.

No Washington player has scored more than five goals this year, and the Spirit haven’t had a multi-goal game in September, but Argentina national teamer Estefanía Banini’s five goals in 13 matches in an impressive haul.

USWNT regulars on each side
Washington: Ali Krieger, Crystal Dunn

Chicago: Alyssa Naeher, Julie Johnston, Christen Press

UEFA Champions League preview: Spurs, Foxes, and BVB hosts Real

MADRID, SPAIN - APRIL 02:  Gareth Bale of Real Madrid takes on Sokratis Papastathopoulos of Borussia Dortmund during the UEFA Champions League Quarter Final first leg match between Real Madrid and Borussia Dortmund at Estadio Santiago Bernabeu on April 2, 2014 in Madrid, Spain.  (Photo by Clive Rose/Getty Images)
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Leicester City gets a home Champions League match, Spurs head to Russia, and two of the world’s best attacks meet in Germany; Tuesday’s UEFA Champions League slate is pretty tasty.

[ MORE: Allardyce on England hot seat? ]

An out-of-form Cristiano Ronaldo has Real Madrid in a mini-slump, and a trip to Borussia Dortmund isn’t exactly the antidote now, is it? Normally we wouldn’t dial that up, but Ronaldo has a knack for shining brightly when folks question him. We’ve seen this one before. Expect a highlight-reel night from CR7, but perhaps the same from high-flying BVB.

Spurs are buoyed by the news that Harry Kane‘s injury may not be as serious as first thought, but could be sunk back into the depths with a loss at CSKA Moscow on Tuesday. Spurs fell to Monaco, while CSKA scooped up a solid draw at Bayer Leverkusen.

Leicester City is looking to stay perfect after an impressive UCL debut at Club Brugge, and faces a big test in Portugal. Porto does quite well in this tournament almost annually, and won’t be scared by a trip to King Power Stadium. El Tri trio Miguel Layun, Jesus Corona, and captain Hector Herrera join familiar names Iker Casillas, Yacine Brahimi, and Maxi Pereira on the Porto roster.

Tuesday’s UCL matches

all matches at 2:45 p.m. ET

Sporting Lisbon vs. Legia Warsaw
Sevilla vs. Lyon
Dinamo Zagreb vs. Juventus
CSKA Moscow vs. Tottenham Hotspur
Borussia Dortmund vs. Real Madrid
Monaco vs. Bayer Leverkusen
Copenhagen vs. Club Brugge
Leicester City vs. Porto

Kei Kamara “shocked” at boos in return to Columbus

LOS ANGELES, CA - JULY 13:  Soccer player Kei Kamara attends the 2016 ESPYS at Microsoft Theater on July 13, 2016 in Los Angeles, California.  (Photo by Alberto E. Rodriguez/Getty Images)
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Kei Kamara couldn’t gather his emotions after his return to Columbus as a member of the New England Revolution.

The star striker netted 27 times in 41 appearances for the Crew before a locker room falling-out found him traded to New England.

[ MORE: Harry Kane to return sooner? ]

The reigning MLS joint-top scorer and a member of the 2015 Best XI, Kamara was back at MAPFRE Stadium on Sunday. The Revs fell 2-0, thanks to Columbus’  new Kamara, and Kei was booed.

There was bitter, smarmy Kei (from MLSSoccer.com):

“I was shocked,” he said after the match. “Come on. You make so many sacrifices for an organization to really boost it. But hey, if I can bring some life to the stadium for once in the season, why not?”

And there was also sad, pensive Kei:

“It wasn’t something I asked for, to move,” he said. “I’ve been thinking about it a lot. It’s been tough. It’s been really, really tough. But after today, I got the final answer to everything. It’s time to move on.”

“It’s time to move on. I’m happy where I am now and I wish [Columbus] the best of luck.”

I’ve rarely understood the booing of former players unless that player grievously harmed your club on the way out the door. Here in Buffalo, I’ve seen even the least-celebrated of ex-Sabres get the boo treatment, though, so it’s not uncommon.

Winter on Allardyce corruption allegations: “Touch and go whether he survives”

England international soccer team manager Sam Allardyce, centre, his assistant Sammy Lee, left, and FA chief executive Martin Glenn, right, applaud during the launch event of UEFA Euro 2020 and the unveiling of the tournament brand and the London host city logo at City Hall, in London, Wednesday Sept. 21, 2016. (AP Photo/Tim Ireland)
AP Photo/Tim Ireland
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As details continue to unfold from the Telegraph’s sting operation that may’ve caught England manager Sam Allardyce in its grasp, the question of whether the ex-Sunderland man could be fired after just months on the job is moving to the forefront.

Allardyce, 61, is on tape talking about third party ownership of players — a big no-no for FIFA — and the words have some alleging that he is giving advice on how to buck the system.

[ MORE: Watford’s Deeney rages after loss]

Given that the manager has only overseen one match for the Three Lions and had been accused, but never charged, with accepting bribes from agents in 2006, some think he may not survive the issue.

Well-connected The Times of London writer Henry Winter says it’s possible.