What now for the New York Cosmos?

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The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

Toronto loses CONCACAF Champions League in PKs

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Chivas Guadalajara scored on all of its penalty kicks to clinch a berth in the CONCACAF Champions League Final, breaking the hearts of Toronto FC in Mexico on Wednesday and earning a berth in the 2018 Club World Cup.

Sebastian Giovinco and Jozy Altidore scored in regulation as Toronto FC picked up a 2-1 win to reverse their first leg loss and push it to kicks.

Orbelin Pineda scored Chivas’ goal.

Hometown kid Jonathan Osorio hit the cross bar on Toronto’s second PK and Michael Bradley sent the fifth offering into outer space.

[ MORE: Bayern 1-2 Real Madrid ]

Toronto flew out of the gates, and Rodolfo Cota came flying off his line to deny Altidore a 10th minute chance.

Alex Bono collected a header off a Chivas corner kick earned by a counterattack.

Pineda then made Toronto’s task even harder with a 19th minute goal, cooking Auro’s mark to reach a through ball and dancing around Bono for 1-0.

But Altidore was somehow unmarked for Nic Hasler’s pass despite five Chivas defenders and Cota inside the six-yard box, and TFC leveled the second leg at 1.

And TFC got the next goal through Giovinco, slipped through by Marky Delgado and taking advantage of a yard of space and a second to shoot with his fourth goal of the CCL knockout rounds.

The Reds kept coming in the second half, with Delgado winning a big 50-50 ball deep in Chivas territory and Victor Vasquez ripping a shot that Cota dove to smother.

Chivas found its footing in 58th minute, sending a shot over the bar before Jesus Godinez hit the post in the 61st (though his dive seemingly had the near post covered). Bono the next knocked a free kick over the bar from a similar position as the ball that beat him in the first leg.

Javier Lopez curled a vicious attempt just over the goal in the 72nd. He’d have the next best chances moments after Altidore subbed off with an apparent hamstring injury, but dribbled onto Bono’s lap and fired off the keeper.

Giovinco worked a 1-2 with Osorio and cruised a shot just wide of the far post in the 87th minute. Delgado then mailed a sitter over the bar in the first minute of stoppage time.

Premier League Power Rankings: In tiers

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Liverpool has knocked Manchester City from the Champions League, but sits 19 points behind the leaders and City has a match-in-hand.

Manchester United beat City just weeks ago, but was bounced from the UCL even earlier. The Red Devils also took four of six points from Liverpool.

[ MORE: Europa League preview ]

Spurs are fourth in the table but also took four of six from Liverpool and could be level on points with the Reds by winning its match-in-hand.

So the question remains, who’s the best team in the Premier League right now? That’s why we’re revisiting our Premier League Power Rankings for the first time in a while, since City was the unquestioned No. 1 for months.

Will it change anything? Spoiler alert: Probably not.

Spots 20-14: Not safe yet

20. West Bromwich Albion: The Baggies are going down, but Darren Moore has at least instilled some life into a moribund bunch which was saddled with the dour and unsuccessful tactics of Tony Pulis before moving onto the peppy and hard-to-understand tactics of Alan Pardew.

19. Stoke City — The Paul Lambert jump has faded, and the Potters’ inferior goal differential and one more match played than both Southampton and Swansea City feel like a death knell.

18. Southampton — Yes, the Bottom Three is the same as the table, but Saints are a New South Coast Derby win away from sitting three points back of pulling Palace and perhaps Huddersfield Town and West Ham United back into the picture.

17. Huddersfield Town — If David Wagner cannot lead the Terriers past Everton this weekend, his side finishes at Man City, at Chelsea, and home to Arsenal. That’s a recipe for watching a six-point advantage on the drop zone melt away.

16. Swansea City — Still four points clear of the drop zone, Swans have the cup half-full of facing Saints and Stoke City. The two sides aren’t very good, but also the only teams to worry about when it comes to their Premier League lives.

15. Crystal Palace — Given their turnaround from the beginning of the season, it feels dirty to have them so low. But of the three clubs sitting six points clear of 18th, the Eagles are the one to have three matches left and not four.

14. West Ham United — A brutal schedule featuring two of David Moyes‘ old sides — Everton and Manchester United — means the Irons cannot breathe safely yet (especially with Swans, Saints, and Stoke set to take points off each other).


Spots 13-11: Foot off the gas (and is there any gas in the tank?)

13. Watford — Javi Gracia may have Watford safe, and that was his charge, but the Hornets look like the same team they did under previous bosses. The Hornets have two points from their last six, and would be much further down the table if they weren’t essentially safe.

12. Bournemouth — Eddie Howe is probably wondering how that Arsenal chair would feel right about now, as the Cherries have probably reached a glass ceiling. Now a derby against Saints can define the run-in to the season.

11. Brighton and Hove Albion — Perhaps satiated by a five-match unbeaten run that featured a win over Arsenal and beat downs of Swansea and West Ham, Chris Hughton‘s Gulls have two points in five matches including a derby loss to Palace.

10. Everton — Sam Allardyce‘s men nicked a win off of Newcastle last weekend, and it was about as satisfying as moribund draws against Liverpool’s B Team and Swansea City. There’s a lot of unrest at Goodison Park, and Sam Allardyce has to go. Because of the relative positive vibes at lower table sides Leicester and Newcastle, Everton sinks beneath them.

9. Leicester City — A fun team which has had infuriating lapses at the back. Jamie Vardy‘s as reliable as ever, and there’s a real question what they’ll do without Riyad Mahrez (allegedly) in the future. Wilfred Ndidi, Demarai Gray, and Fousseni Diabate look a big part of said future, but it’s a bit alarming that the Foxes haven’t been able to take advantage of the relatively open door to seventh since Claude Puel righted Craig Shakespeare‘s sinking ship.

8. Newcastle United — The Magpies saw their win streak snapped by Everton, but Rafa Benitez is playing with house money after coaxed a midtable season out of a Championship squad. A healthy Islam Slimani has moved Dwight Gayle to his rightful role as a spark plug off the bench, but don’t sleep on the wonders Benitez has worked in turning Mo Diame, DeAndre Yedlin, and Paul Dummett into serviceable Premier League players. The future is bright if Mike Ashley sells the team or at least opens his purse strings to make one of the longest road trips in the PL even harder for visitors to St. James’ Park.


Spot 7: One of the best stories in Premier League history

7. Burnley — A loss to Chelsea and draw with Stoke has sunk Sean Dyche‘s excitement, we’re sure, but Southampton’s departure from the FA Cup means seventh place means Europa League. It’s Burnley in Europe: Yes, for real!


Spots 6-4: The bargaining stage of grief

6. Chelsea — The Blues have won two-straight in the league and reached an FA Cup Final against old pal Jose Mourinho’s Manchester United, but there’s as much uncertainty at Stamford Bridge as there is at the Emirates. The difference? We know Roman Abramovich will spend more to try to fix it.

5. Arsenal — The danger of slipping behind Burnley and into seventh on the table has passed, but the Arsene Wenger goodbye tour is focused firmly on the Gunners’ fate versus Atletico Madrid in the UEFA Europa League and the quite decent form of Alexandre Lacazette and Pierre-Emerick Aubameyang, as well as a resurgent and healthy Aaron Ramsey. Defenders need improving in a big way and there’s a lot of uncertainty regarding Wenger’s replacement. Don’t know what you’ve got til its gone?

4. Spurs — No trophy again this season, and there’s a very good chance Tottenham will miss out on third place by virtue of goal difference when all is said and done; When all’s said and done, Mauricio Pochettino‘s men will have drawn 1-1 or 0-0 against West Brom, Swansea, Watford, West Ham, Saints, and Brighton. That’ll render a decent record against top foes less impressive.


Spots 3-1: Power trio

3. Manchester United — The Red Devils are better than almost everyone thinks despite precious few standout seasons from its players (David De Gea, Romelu Lukaku, Nemanja Matic and Jesse Lingard are among the pardoned). When it comes to talking progress, however, second place won’t cut it: Mourinho needs that FA Cup win over Chelsea, a trophy United hasn’t won since (checks his notes) oh, two seasons ago.

2. Liverpool — The Reds looked incredible in dicing up Roma for 80 minutes, but allowed Roma a sliver of hope. Moreover, the last four goals Liverpool has allowed have come in the 79th, 88th, 81st, and 85th minutes. Why won’t we put them ahead of City? Well, let me clarify: it’s not PST, it’s me. I’ll own this: As brilliant as Liverpool was against City, they were out-chanced 31-14 over two legs. Give me that scenario 100 times, and I’m betting on the 31 about 85-90 times. The Reds are almost there, and Naby Keita over Jordan Henderson would be a huge upgrade (especially if this success convinces Emre Can to stick around). Next year, yeah. This year, just no.

  1. Manchester City — The records continue to fall, and it’s funny to consider that should City had lost the first Manchester Derby and been knocked out of the UCL a round earlier — yes, even by Liverpool in the same manner — no one would be arguing for anyone other than City at No. 1.

WATCH: Giovinco levels CONCACAF Champions League Final

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A trademark Sebastian Giovinco goal snapped a 1-1 first half tie and put Toronto FC in the driver’s seat for Major League Soccer’s first title in the CONCACAF Champions League era.

Jozy Altidore scored the first goal after Orbelin Pineda put Chivas Guadalajara ahead early in Mexico, and the tie is level at 3-3 after 135 minutes.

[ MORE: Europa League preview ]

Toronto needs to score once more and stay ahead by one, or win in penalty kicks.

The winner goes to the Club World Cup in December.

Look at this quick work from Giovinco after Marky Delgado slipped him into his office.

Spartak and Zenit fined in latest Russia fan racism cases

AP Photo/Julia Chestnova
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MOSCOW (AP) Spartak Moscow and Zenit St. Petersburg have both been fined for racist chants by their fans, the latest such incident in World Cup host nation Russia.

Spartak’s fans were accused of aiming monkey chants at FC Tosno player Nuno Rocha, who is black, while some Zenit supporters allegedly chanted a Nazi slogan during a league game.

[ MORE: Bayern 1-2 Real Madrid ]

The clubs must each pay a 100,000-ruble ($1,600) fine, and Spartak has been hit with a partial stadium closure for its next cup game, state news agency RIA Novosti quotes Russian Football Union disciplinary committee head Artur Grigoryants as saying.

The verdict comes after FIFA charged Russia with racist abuse of France players during last month’s friendly.

Zenit has also faced two racism charges from UEFA this season.