What now for the New York Cosmos?

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The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

Cristiano Ronaldo announces birth of twin sons via surrogate

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Cristiano Ronaldo will not play in Portugal’s third-place match at the 2017 Confederations Cup this Sunday.

He has bigger things to sort out.

Ronaldo, 32, was released from Portugal’s squad late Wednesday after their defeat on penalty kicks to Chile in the Confed Cup semifinals in Russia.  The Real Madrid and Portugal superstar will now travel to visit his new twin sons, who were born via a surrogate earlier this month, with Ronaldo set to meet them for the first time after captaining Portugal in Russia over the past few weeks.

According to reports from Portuguese TV channel SIC, the surrogate mother was based on the west coast of the U.S. (I can already hear you guys asking ‘does that mean they’re eligible to play for the USMNT?’). Ronaldo is now the father of three children after already having a seven-year-old son, Cristiano Ronaldo Jr.

Reports also suggest that his 22-year-old girlfriend Georgina Rodriguez is five months pregnant, so soon he could be a father for the fourth time. He would then be able to field a five-a-side team of Ronaldo’s for indoor games…

Below is the post from Ronaldo confirming his departure from Portugal’s squad, which the national team also confirmed, as he is set to meet his new children for the first time.

“I was in the service of the national team, as always, body and soul, even though my two sons were born. Unfortunately, we have not been able to achieve the main sporting objective that we wanted, but I am sure we will continue to give joy to the Portuguese.

“The President of the Portuguese Football Federation and the national picker have today had an attitude that has touched me and I will not forget. I’m very happy to finally be with my children for the first time.”

Open Cup roundup: Poku lifts Miami; Red Bulls, Cincy win on PKs

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While MLS represents the majority of the remaining clubs in this year’s U.S. Open Cup, one side continues to defy the odds.

[ MORE: Minnesota United adds Hearts midfielder Sam Nicholson ]

Miami FC reached their first quarterfinal in club history after knocking off Atlanta United late on Wednesday, behind a goal and an assist from Kwadwo Poku. The victory for Miami sets up a date with FC Cincinnati — who pulled off an unbelievable shootout win against the Chicago Fire.

Meanwhile, the New York Red Bulls and New England Revolution both advanced on the night with wins over the Philadelphia Union and D.C. United, respectively. The Red Bulls and Revs will meet in the final eight as well.

Sporting KC kept its hope of hoisting a fourth U.S. Open Cup title alive on Wednesday with a 2-0 win over the Houston Dynamo. The 2015 winners will take on FC Dallas — who defeated the Colorado Rapids on Tuesday night.

Here are all the results from tonight’s Open Cup action.

Houston Dynamo 0-2 Sporting KC
New England Revolution 2-1 D.C. United
Miami FC 3-2 Atlanta United
New York Red Bulls 1-1 (5-3 on PKs) Philadelphia Union
FC Cincinnati 0-0 (3-1 on PKs) Chicago Fire
San Jose Earthquakes 2-1 Seattle Sounders
LA Galaxy 2-0 Sacramento Republic

Report: City Football Group set to expand outreach with Girona deal

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City Football Group appears on the verge of adding to its global outreach, and it’s next destination looks to be in Spain.

[ MORE: Are Southampton’s days of selling behind the club? ]

The group of investors, which are known for controlling Premier League side Manchester City, are reportedly nearing a deal to purchase a partial stake in Spanish club Girona — which is set to make its La Liga debut in 2017/18.

CFG is said to be gaining a near “50 percent” stake in the club, with the rest of the club owned by Media Base, a company owned by Pep Guardiola‘s brother, Pere.

Over recent years, CFG has vastly expanded its ownership outreach and currently has a stake in five clubs around the world, with Girona set to be the sixth.

MLS side New York City FC, Australian A-League side Melbourne City FC, Japan’s Yokohama F. Marinos and Club Atletico Torque in Uruguay are all part of the CFG enterprise, alongside Man City.

New York Red Bulls ink goalkeeper Luis Robles to new deal

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The “Iron Man” will keep up his amazing journey with the New York Red Bulls, after signing a new deal with the club on Wednesday.

[ MORE: Wesley Sneijder on verge of joining Los Angeles FC ]

Goalkeeper Luis Robles has extended his contract with the reigning Eastern Conference champions, as the American continues to raise his consecutive starts streak, which stands at 157.

The terms of the deal were not disclosed in the club’s release.

Robles joined the Red Bulls back in 2012 after playing in Germany, and the shot-stopper hasn’t missed a start ever since.