Fort Lauderdale Strikers v New York Cosmos

What now for the New York Cosmos?


The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

Daniel Sturridge could return for Liverpool against Bordeaux

X during Liverpool FC training session at Melwood Training Ground on September 30, 2015 in Liverpool, England.
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Liverpool manager Jurgen Klopp said it’s possible that Daniel Sturridge could return to the Liverpool lineup when the Reds host Bordeaux in Europa League action on Thursday.

Sturridge has made just three Premier League appearances this season due to multiple injuries, and has not played since a full 90 minutes against Everton on October 4. He is back in training, however, and was an unused substitute in the 4-1 win over Manchester City on the weekend.

“The best news at the moment is Daniel is getting closer and closer,” Klopp said in his pre-match press conference on Wednesday. “He can train seven or eight times in a row which is the longest period since I’ve been here.”

Klopp was faced with a striker injury crisis at the start of his tenure at Anfield, but the options have slowly improved. The German was first forced to use Divock Origi in his first match in charge. He employed Roberto Firmino up front against Manchester City with great results, but said in his interview with the NBC Sports crew after the match that he had to continually remind Firmino to push forward into a striker role before the Brazilian eventually scored.

Christian Benteke was also among the substitutes against City, and now it appears Sturridge could be close to a return. Klopp said he will be a game-time decision tomorrow, but it sounds like he’s unlikely to play a full 90 minutes, whether he starts or not.

“My decision you will see but it is closer and that is very good,” Klopp said.

Reports: Jack Grealish banished to U-21’s after heavy partying

MANCHESTER, ENGLAND - APRIL 25:  Jack Grealish of Aston Villa looks around the Etihad Stadium prior to the Barclays Premier League match between Manchester City and Aston Villa at Etihad Stadium on April 25, 2015 in Manchester, England.  (Photo by Alex Livesey/Getty Images)
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Aston Villa youngster Jack Grealish has found himself in hot water with the club’s new manager, and it has him on the outside looking in.

According to reports from England, Grealish has been sent to train with the U-21’s after partying back-to-back nights following a 4-0 pummeling at Everton. Recent comments from Villa manager Remi Garde on Grealish’s on-field performances seem to suggest this has been coming for a while, and the partying was simply the last straw.

Garde called him an “unfinished player” in his press conference prior to the Everton match, saying, “Jack for me is a very gifted player with a lot of skill and quality but what I saw in the last few games he played was not the level he should have played. It is as simple as that. He needed more confidence and more structure in his game.”

Following the Everton defeat, which saw Grealish start and play 74 minutes before being removed, Grealish was pictured partying in Manchester, where he was seen inhaling nitrous oxide from balloons with his friends, the same act that got youngsters Raheem Sterling and Saido Berahino in trouble with their clubs in the past year.

The 20-year-old burst onto the scene last season registering some solid minutes down the stretch as Villa maintained its Premier League status. However, this season has been a rough go for Grealish, who has appeared in eight matches (nine starts) for Villa this season, all losses, and has scored just one goal. The five points earned by Aston Vill this season have all come in matches without Grealish making an appearance.

FC Twente president steps down amid investigation of transfer deals

ENSCHEDE, NETHERLANDS - NOVEMBER 8: General view of the FC Twente Stadion, home of FC Twente taken during the UEFA Europa League group stage match between FC Twente and Levante UD held on November 8, 2012 at the FC Twente Stadion in Enschede, Netherlands. (Photo by Anoek de Groot/EuroFootball/Getty Images)
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Aldo Van der Laan, the President of Dutch club FC Twente, has stepped down after allegations of shady transfer dealings have surfaced.

This week, a website posted a contract dated 2014 between Van der Laan and Malta-based Doyen Sports Investments that saw a payment of $5.3 million from the company to the club in exchange for between 10 and 50 percent of the transfer rights to seven Twente players.

In a statement on its official website, the club said “Van der Laan has stated that the club is always of paramount importance to him, and that is now in jeopardy. Continuing doubt about him harms FC Twente.” The statement went on to say the Dutch federation (KNVB) is investigating, and that the club will cooperate.

FIFA outlawed third-party ownership of players to keep outside forces from influencing transfer deals. The alleged contract posted is dated before the FIFA ruling went into effect, but the KNVB has outlawed third-party ownership for a while.

According to Dutch reports, five of the seven players listed on the contract have already been sold, including current Southampton midfielder Dusan Tadic. The contract states that the two remaining players, Shadrach Eghan (with the first team) and Kyle Ebecilio (on loan at Championship club Nottingham Forest) must be sold by the end of the season, or the club must pay a $1.48 million fine to Doyen.

Those same reports also suggest Twente is likely to see some form of sanction, with some serious possibilities including relegation, a large points deduction, or a transfer ban as long as two years.

UEFA orders Dynamo Kiev to close stadium doors for racist incidents

KIEV, UKRAINE - SEPTEMBER 19:  FC Dynamo Kyiv supporters during the UEFA Europa League group stage match between FC Dynamo Kyiv and KRC Genk held on September 19, 2013 at the Olympic Stadium, in Kiev, Ukraine. (Photo by Genya Savilov/EuroFootball/Getty Images)
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UEFA handed down a two-match closed door ban to Dynamo Kiev after racist incidents during a Champions League match against Chelsea, with a third match suspended for three probationary years.

Anti-discrimation body Football Against Racism in Europe (FARE) brought footage to UEFA of four black fans who appeared to be harassed in the stands at the match on October 20. UEFA charged Dynamo for racist behavior, crowd disturbances, and blocked stairways.

Dynamo was also fined €100,000 for the incidents.

As a result, Dynamo will play in an empty stadium on December 9 in a group stage match against Maccabi Tel Aviv, and their second match will either be in the Champions League Round of 16, or in the Europa League Round of 32 should they finish third in their group, which seems more likely.

Last season, Dynamo was punished by UEFA for racist behavior at Europa League matches, ordered to close part of their stadium on two separate occasions.