Fort Lauderdale Strikers v New York Cosmos

What now for the New York Cosmos?

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The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

Reports: Man City to trigger $60 million Laporte release clause

BARCELONA, SPAIN - AUGUST 17: Luis Suarez (L) of FC Barcelona kicks the ball next to Aymeric Laporte (C) of Athletic Club during the Spanish Super Cup second leg match between FC Barcelona and Athletic Club at Camp Nou on August 17, 2015 in Barcelona, Spain. (Photo by Alex Caparros/Getty Images)
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Pep Guardiola isn’t in Manchester yet, but he’s already making plans for his side.

According to reports in Spain, Manchester City is ready to bring Aymeric Laporte to the Etihad, one of the most highly-rated defenders in Europe.

[ MORE: Burnley clinch PL promotion ]

The 21-year-old center-back has already made more than 100 appearances for Athletic Bilbao in La Liga, and City would need to pay nearly $60 million to trigger his release clause.

Guardiola has coached against Laporte while in charge of Barcelona, and it is believed he is Pep’s top defensive target to move in for the likes of Eliaquim Mangala and Martin Demichelis.

Named to the La Liga Team of the Year as a teenager in 2013-14, Laporte has been on the radar of all the major clubs around Europe. However, he saw his season cut short in March after suffering a terrible leg break on international duty with the France U21 side, ruling him out until August.

[ MORE: UEFA Champions League semifinal preview ]

Although he could miss the beginning of next season while still recovering from injury, bringing Laporte to Manchester would be a move that could set up the club defensively for years to come. Should City meet Bilbao’s massive release clause, Laporte would add to the magnificently expensive City back-line, joining Mangala and Nicolas Otamendi to form a trio of center-backs worth more than $150 million.

VIDEO: Post-match melee breaks out between Spurs and Chelsea

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Tensions boiled over on the touchline after Chelsea’s 2-2 draw with Tottenham as players had to be separated while heading down the tunnel.

[ FOLLOW: All of PST’s Leicester City coverage ]

A testy match that saw referee Mark Clattenburg issue 12 yellow cards, the battle continued after the final whistle as a melee erupted in front of the benches.

It is unclear as to what caused the disruption, but it was not the first skirmish of the night. Earlier in the match, Tottenham boss Mauricio Pochettino found himself on the pitch in the middle of a shoving match between players.

[ VIDEO: Leicester pubs erupt as Foxes clinch Premier League title ]

Seen in the video above, Spurs’ backup goalkeeper Michel Vorm seemed to be in the middle of things with who else but Diego Costa. Harry Kane and John Terry tried to quiet things down, but to little avail.

There are only two matches left in the Premier League season, but the FA will certainly be reviewing video of this incident and sanctions could come down on players or the clubs.

Emotional Ranieri thanks former club Chelsea; set for incredible return

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LONDON — Am emotional Claudio Ranieri called Chelsea boss Guus Hiddink after their 2-2 draw against Tottenham Hotspur on Monday which sealed the title for Leicester City.

Ranieri, 64, was manager of Chelsea from 2000-4 and was a fan favorite at Stamford Bridge despite never winning a trophy. He was replaced by Jose Mourinho in 2004 but has remained in the hearts of Chelsea’s fans ever since.

[ MORE: Latest Leicester news after PL win ]  

On Monday that was clear.

The amiable Italian is a charming individual, a grandfather figure to most, and one Chelsea fan held up a sign which simply said: “Do it for Ranieri” and Chelsea fans sung his name and “Leicester, Champions!” as they reveled in Tottenham’s demise at the final whistle.

They won the league for Ranieri, as Chelsea rallied from 2-0 down to draw 2-2 with Eden Hazard‘s stunning late goal sealing the title for Leicester.

Chelsea’s old boss flew back to Italy on Monday to spend time with his 96-year-old mother and on his return to Leicester and England he will lauded as a hero. His team will go down in history and so will he. Calls continue for him to be knighted by the Queen of England. It is highly likely he will be. He deserved it after masterminding the greatest Cinderella story in sporting history.

[ VIDEO: Fans react in Leicester to winning the PL ]

Here’s what Hiddink had to say on his phone call with Ranieri.

“I got a call from Claudio Ranieri and he thanked us, especially for the second half,” Hiddink revealed. “I congratulated him on being champion. His voice was trembling.”

Ranieri is an emotional man who has been welling up after recent wins and as the momentum continued. The tears will be flowing in the coming days and weeks as what he and his team have achieved starts to sink in.

In his first season as Leicester manager he has turned a 5000-1 shot and heavy favorite for relegation into the champions of the Premier League. Ranieri was the bookies’ favorite to get be the first PL manager to be fired at the start of the season.

Now he’s the manager who delivered the PL trophy in the most remarkable fashion imaginable. With, of course, a little help from his old club.

Want to know what makes this even better? Ranieri returns to his old club Chelsea on the final day and the Foxes will receive a guard of honor from last seasons champions, Chelsea.

Chelsea let him go in 2004 as owner Roman Arbamovich didn’t believe he could win the west London club the title.

Yeah, about that…

From League One to PL champion: Andy King has seen it all

LEICESTER, ENGLAND - MARCH 01: Andy King of Leicester City celebrates scoring his team's second goal during the Barclays Premier League match between Leicester City and West Bromwich Albion at The King Power Stadium on March 1, 2016 in Leicester, England.  (Photo by Laurence Griffiths/Getty Images)
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Andy King has been through it all, and now he’s a Premier League champion.

With more than 300 appearances for Leicester, King never could have imagined being champions of England when he was playing with the Foxes in the third division just a few years ago.

[ FOLLOW: All of PST’s Leicester City coverage ]

King joined Leicester City’s academy as a 15-year-old, climbing the ladder from League One to the top of the Premier League.

Speaking to the BBC after clinching the title, an emotional King reflected on this achievement.

I thought I’d seen everything with this club, but I never thought I’d see this. It’s difficult to put into words. The players deserve it, the gaffer and the staff deserve it, and the fans deserve it. It’s been an unbelievable season.

The story of where this team has come from to get to this point has been all over the world recently and I think the lads deserve great credit for the way they’ve taken it in their stride, stayed focused and kept delivering results – especially with a great side like Spurs chasing us so hard. We’ve been so consistent and just determined not to let the opportunity pass us by. We deserve this.

King has only managed seven league starts this season, stuck behind standout performers N'Golo Kante and Danny Drinkwater. However, he has been an important player off the bench and a veteran presence in the dressing room, despite still being just 27-years-old.

King is the first player to win the League One, Championship, and Premier League titles all with the same club.