Fort Lauderdale Strikers v New York Cosmos

What now for the New York Cosmos?

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The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

Bremen beats Wolfsburg to leave Bundesliga relegation zone

BELO HORIZONTE, BRAZIL - AUGUST 10:  Serge Gnabry of Germany reacts during the Men's First Round Football Group C match between Germany and Fiji at Mineirao Stadium on August 10, 2016 in Belo Horizonte, Brazil.  (Photo by Pedro Vilela/Getty Images)
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WOLFSBURG, Germany (AP) — Midfielder Serge Gnabry scored twice as Werder Bremen moved away from the Bundesliga’s relegation zone with a 2-1 win at fellow struggler Wolfsburg on Friday.

Bremen and Wolfsburg are level on points and two above Hamburger SV, which is in 18th place and in the relegation zone.

It was a fifth defeat in six games for Wolfsburg coach Valerien Ismael, who won the league and cup double as a player with Bremen in 2004.

Gnabry fired the visitors ahead with a deflected shot in the 10th minute and made it 2-0 eight minutes later, controlling the ball with his chest before prodding home on the volley.

Striker Borja Mayoral, who is on loan from Real Madrid, scored with his chest following a Wolfsburg corner as Wolfsburg hit back moments later.

Midfielder Daniel Didavi struck the post with a free kick as Wolfsburg kept pushing for an equalizer.

Mancini reportedly not interested in Leicester City, De Boer says no

GENOA, ITALY - APRIL 20:  Head Coach of FC Internazionale Roberto Mancini looks during the Serie A match between Genoa CFC and FC Internazionale Milano at Stadio Luigi Ferraris on April 20, 2016 in Genoa, Italy.  (Photo by Pier Marco Tacca/Getty Images)
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Two top candidates to replace Claudio Ranieri at Leicester City have reportedly turned down any interest in the job.

Roberto Mancini, the heavy favorite out of the gates after Ranieri’s dismissal, tweeted his support for Ranieri after the news broke. “I am sorry for my friend Ranieri,” Mancini said. “He will be in the history of LCFC, in the hearts of Leicester fans and all football lovers.”

However, the fellow Italian has rebuffed Leicester’s informal advances towards his services. According to Sky Sports, Leicester sent “intermediaries” to “sound out” Mancini’s feelings towards the position, but came back empty-handed. The report states Mancini was turned off to the club after a short and unsuccessful spell there as a player in 2001.

That leaves a host of other names who have been linked to the job, with no clear favorite. One person mentioned was Dutch legend Frank de Boer, who is unemployed after an unusually short stint in charge of Inter Milan. However, De Boer’s agent went public to say he was not ever in the running.

“There is zero possibility that Frank could go to Leicester,” agent Guido Albers told Italian publication Tuttomercatoweb. “I too heard these rumors, but that’s all they are – rumors. I can affirm without doubt that Frank will not become the Leicester City manager. This will 100 per cent not happen.”

Albers explained that De Boer is only interested in joining a club in the offseason, preferring to enter a project with a blank slate rather than joining midseason with particular goals already clearly laid out. With Leicester, it seems De Boer is turned off by the notion of a relegation battle.

Win over Las Palmas again has La Real on edge of CL spot

GETAFE, SPAIN - DECEMBER 11:  Xavi Prieto of Real Sociedad in action during the La Liga match between Getafe CF and Real Sociedad de Futbol at Coliseum Alfonso Perez stadium on December 11, 2015 in Getafe, Spain.  (Photo by Denis Doyle/Getty Images)
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All it took was one mistake. Real Sociedad’s Xabi Prieto capitalized, and has La Real once again on the verge of next year’s Champions League.

La Real finished 7th in 2013/14, and 9th in 2015/16, and this year, they’re closer than ever. Preito’s goal on the mistake by Las Palmas goalkeeper Javi Varas gave Real Sociedad the 1-0 road win and has them just a point off a Champions League place.

[ MORE: Antonio Conte pulling from experience to keep Chelsea on top ]

That could be even closer next week, as fourth-placed Atletico Madrid has to welcome Barcelona to the Calderon tomorrow, leaving the door open for La Real to make another move next weekend.

The goal down the stretch is not just to win the games they should, but make the teams above them work. La Real has won seven of their last ten matches, but the three losses came to Real Madrid, Villareal, and Sevilla, all teams fighting at the top of the table. They still have chances down the stretch, with matches against Atletico Madrid, Barcelona, Sevilla, and Eibar coming up, with the latter on the docket next weekend.

Conte pulling from prior experience as title race pushes on

WOLVERHAMPTON, ENGLAND - FEBRUARY 18: Antonio Conte, Manager of Chelsea looks on during The Emirates FA Cup Fifth Round match between Wolverhampton Wanderers and Chelsea at Molineux on February 18, 2017 in Wolverhampton, England.  (Photo by Shaun Botterill/Getty Images)
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Antonio Conte has recalled some painful memories to push himself and his players forward despite their commanding lead at the top of the Premier League table.

Chelsea sits eight points clear of Manchester City, and has the chance to go even further in front with many of the top teams off this weekend, but that won’t give the Italian any better sleep at night.

In the 1999/2000 season, Conte was nearing the end of his 13-year Juventus tenure. He’d won three league titles already, plus two league cup trophies and a Champions League title with the Serie A giants. With a comfortable nine point lead after 26 matches, the club became complacent. They would lose four of their final eight matches, collapsing on the final day in the pouring rain, allowing Lazio to come roaring back to win the title.

[ MORE: JPW’s Premier League picks for Week 26 ]

“I was captain of the team,” Conte said. “I remember after this game I must go to the European Championships with the national team. I didn’t sleep for six days because it was a shock for me to lose the title.”

Clearly, that still haunts him. “I have experienced this,” Conte continued. “When I continue to repeat that there are 13 games, there are 39 points… there is a long time before we can say we won the title. We must be focused, we must go step by step.”

The Blues host Swansea City at Stamford Bridge on Saturday before a trip to West Ham next weekend. If anyone believes the Chelsea players are complacent holding such a significant lead with 13 matches to go, it’s clear that’s not nearly the case. Anything can happen in three months.