Fort Lauderdale Strikers v New York Cosmos

What now for the New York Cosmos?

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The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

Seven unheralded stars of this Premier League season

during the Barclays Premier League match between A.F.C. Bournemouth and Tottenham Hotspur at Vitality Stadium on October 25, 2015 in Bournemouth, England.
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Look, it’s been a crazy year in the Premier League. Leicester City is top by five points, Chelsea is a bottom-half side, and not one of the league’s top three scorers hails from a team in last season’s Top Four.

So it follows that among the league’s other statistical leaders — advanced and traditional — are some surprisingly shining stars.

[ MORE: West Ham 3-2 Liverpool | Coutinho’s slick free kick ]

Or at least they aren’t mentioned a ton. We plan to rectify that here. By no means do we claim these statistical leaders without fault this season, but hats off to the good they’ve done (or, in some cases, the pain they’ve felt).

Most saves in a starring role

You wouldn’t know it from the goal totals these past few weeks, but Stoke City’s Jack Butland has been playing otherworldly between the sticks. His 87 saves lead the Premier League, and the Potters would be in the thick of a relegation battle if he hadn’t shone as brightly.

Ironman

Eleven players have played every minute of their side’s Premier League campaign this season (a 12th, Gareth Barry, has played all but one). Four of those 11 are goalkeepers, and six more are defenders. The only midfielder? Bournemouth’s South African standout Andrew Surman (above).

Top thief, too

Surman is also the league leader in interceptions with 92. The next seven players on the list, headed by Chris Smalling, are all defenders.

The most under-appreciated of the underdogs

Kante (Mark Thompson / Getty Images)

Leicester City has been fantastic, and people are quick to name Riyad Mahrez and Jamie Vardy as big parts of the table-topping effort at King Power Stadium. Then, perhaps they’ll say something about goalkeeper Kaspar Schmeichel or defender Wes Morgan.

But how about the Premier League’s leader in tackles. Midfielder N'Golo Kante (right) has 115 tackles, 12 more than second-best Yohan Cabaye of Crystal Palace.

An all-expense paid journey to the massage parlor for…

Five players have been fouled more than 50 times this year, and you need to be around the ball a lot for that to happen. The four also-rans are Southampton’s Sadio Mane, Swansea City’s Andre Ayew, Everton’s Ross Barkley and Mahrez, but the man who deserved to skip to the head of the ice bath line is from Crystal Palace: Wilfried Zaha has been fouled 59 times. And that’s the amount of times the foulers were caught in the act.

Let Newcastle United’s captain climb in second, though; Fabricio Coloccini‘s 47 blocked shots are eight more than runners-up Neil Taylor (Swans) and Christian Fuchs (Leicester).

A man possessed

He hasn’t been heralded like a year ago, and most witnesses would tell you the midfielder’s been playing much worse. No, touches don’t equal success, but Cesc Fabregas‘ 2,027 credited touches are 74 more than the next player despite the fact that he’s the only player in the top four to have started less than 25 matches. He’s also completed 83 more passes than the closest competitor (Surman).

All-around stars

Advanced stats site Squawka uses an algorithm to generate statistics on who just might be the most complete player in the Premier League.

It’s certainly not foolproof, but the best player per-90 minutes would likely surprise you: Mousa Dembele of Spurs (Minimum 15 matches).

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As for who’s produced the most when numbers are averaged out over the entire game, one man rises to the top: Ross Barkley.

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Oft-targeted in the Premier League, Carvalho extends deal at Lisbon

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William Carvalho has been running through the rumor mill for ages, and Sporting Lisbon has made sure they’ll get their due if he ever stops somewhere else.

The Angola-born Portuguese defensive midfielder with 15 caps has extended his contract with Sporting through 2020, a date that carries him through his 28th birthday.

[ MORE: West Ham 3-2 Liverpool | Coutinho’s slick free kick ]

Carvalho is 23 now, and has been linked with loads of big name clubs from Manchester United to Chelsea, Arsenal to PSG.

His new buyout clause is said to be as high as $53 million, and Carvalho hopes his commitment calms his supporters.

“Sportinguistas, I say to you that I am very happy with the deal which I signed up to 2020 and that you will have total effort on my part to be champions.”

Sporting is tied with Benfica atop the Portuguese table, second on goal differential. The club leads third-place Porto by six points, and is still alive in the Europa League. Bayer Leverkusen is up next.

Klinsmann hints at Euro-heavy roster for World Cup qualifiers

FOXBORO, MA - SEPTEMBER 08:  Danny Williams #14 of the United States looks on before an international friendly against Brazil at Gillette Stadium on September 8, 2015 in Foxboro, Massachusetts.  (Photo by Billie Weiss/Getty Images)
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If your favorite Major League Soccer players don’t make the cut for Jurgen Klinsmann’s next roster, don’t think you won’t see them in the red, white and blue this summer.

[ JPW: What’s the best XI for USMNT’s World Cup qualifiers? ]

Perhaps it’ll be different for the players who were a part of January camp — stars Lee Nguyen and Steve Birnbaum chief among them — but Klinsmann says the late start of the MLS season can affect fitness for the critical qualifiers home and away to Guatemala.

That means there’s a better chance to see in-form Championship midfielder Danny Williams (above) or Pachuca’s Omar Gonzalez then, say, Orlando City’s Brek Shea or Real Salt Lake’s Kyle Beckerman.

From USSoccer.com:

“We are basically looking all over the place. We monitor all the players in Europe. We monitor all the players in Mexico, and obviously we can’t wait until MLS starts as well. It’s really kind of crucial that we see everybody getting in the best shape possible, everybody getting into a rhythm and making statements.

“Then you say, ‘Is the roster you see at the end of March the same one as Copa America?’ Probably not. The end of March comes early for MLS players. The European players are in the full swing, and also Mexican players because they started already a month ago with Liga MX. So we’ll be monitoring everyone.”

We’ve already covered the obstacle that is the CONCACAF-CONMEBOL Olympic qualifying playoff occurring at the same time as the Guatemala matches, but this is still good news for players in England, Germany and other European locales seeking caps in March.

Klopp on struggling Benteke: “He wants to score and we need him to score”

LONDON, ENGLAND - FEBRUARY 09:  Christian Benteke of Liverpool reacts as he foiled by goalkeeper Darren Randolph of West Ham United during the Emirates FA Cup Fourth Round Replay match between West Ham United and Liverpool at Boleyn Ground on February 9, 2016 in London, England.  (Photo by Clive Rose/Getty Images)
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Jurgen Klopp had his appendix removed this weekend, but it’s doubtful he’s feeling as sore as his big Belgian striker.

Christian Benteke had the opportunity to put himself in the good graces of Liverpool fans with a number of decent chances in Tuesday’s FA Cup loss to West Ham, but couldn’t get the job done.

[ MORE: Match recap | Watch Coutinho’s slick free kick ]

In one case, Benteke put himself in a prime spot only to lash his shot wide of the post. Instead, he’s now at 11 appearances without a goal (despite ripping nine shots against the Irons).

From the BBC:

“I don’t believe in the easy goal. He has to carry on like this. It’s not the nicest moment in his career but he has to work hard. He wants to score and we need him to score. We will work on it in the days, weeks and months.”

Klopp maintained that Liverpool was “the better team” on the night — counterpart Slaven Bilic disagreed — despite conceding a pair of very similar looking goals.

The game could’ve avoided extra time through Benteke’s boots and body, but he couldn’t find his finish again.

The 25-year-old has seen his goal production drop by nearly half since joining from Aston Villa in the summer, and it’s sure to return… just maybe not under Klopp.