What now for the New York Cosmos?

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The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

Lippi leads China over SKorea 1-0 in World Cup qualifier

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SEOUL, South Korea (AP) Marcello Lippi earned his biggest victory since taking over as coach of China’s national soccer team, leading his squad to a 1-0 victory over South Korea on Thursday in a World Cup qualifier.

[ MORE: Shorthanded USMNT hosts Honduras as WCQ resumes ]

The coach, who led his native Italy to the World Cup title in 2006, was hired by China in October.

Yu Dabao scored the lone goal at Helong Stadium in Changsha with a header in the 34th minute, giving China only its second victory over South Korea in 32 matches.

China spent much of the second half defending with the visitors piling on the pressure. Ki Seung-yeung and Ji Dong-won both went close for South Korea but could not find a way past China goalkeeper Zeng Cheng.

South Korea has 10 points from six matches in Group A and is still on course to qualify for the World Cup in Russia. China, which last qualified for the World Cup in 2002, has five points.

Only the top two teams from the six-nation group qualify automatically. The third-place team will head to the playoffs.

CONMEBOL wrap: Brazil routs Uruguay, Messi guides Argentina past Chile

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A roundup of Thursday’s action from around CONMEBOL World Cup qualifying…

[ MORE: USMNT looks to build momentum against Honduras in WCQ ]

Paulinho‘s hat-trick helped bring Brazil back from an early deficit as the Selecao topped Uruguay, 4-1. Edinson Cavani put the hosts ahead after nine minutes from the penalty spot, but it was Paulinho that answered 10 minutes later for his first of the night. Neymar also tallied for the Brazilians, who continue to lead CONMEBOL qualifying with 30 points.

Lionel Messi scored in the first half to help lift Argentina over Chile, 1-0. The Barcelona attacker scored after 16 minutes when Angel di Maria was taken down inside the Chilean area by José Fuenzalida. Chile was held to just one shot on target throughout, and the loss leaves the reigning Copa America winners on the outside looking in at the top five.

James Rodriguez rescued Colombia on Thursday as the Real Madrid winger capitalized off of his penalty-kick rebound to give Los Cafeteros a 1-0 win over Bolivia. Goalkeeper Carlos Lampe did his best to preserve a draw for the visitors, recording six saves on the afternoon, however, it wasn’t enough to tame Colombia.

Meanwhile, Paraguay knocked off Ecuador, 2-1, behind goals from Bruno Valdez and Junior Alonso. The visitors pulled a goal back in the 70th minute when Felipe Caicedo converted from the penalty spot, but it wasn’t enough for Ecuador.

Peru battled back with two second-half goals to preserve a 2-2 draw against Venezuela on the road. The hosts got out to a 2-0 advantage before halftime when Mikel Villanueva and Romulu Otero scored for Venezuela, however, the Peruvians struck back in the second stanza to knick a point. Andre Carrillo and Paolo Guerrero scored in the 46th and 64th minutes, respectively, for Peru.


Thursday’s results

Colombia 1-0 Bolivia
Paraguay 2-1 Ecuador
Uruguay 1-4 Brazil
Argentina 1-0 Chile
Venezuela 2-2 Peru


Updated CONMEBOL table

  1. Brazil — 9-3-1 — 30 pts.
  2. Uruguay — 7-2-4 — 23 pts.
  3. Argentina — 6-4-3 — 22 pts.
  4. Colombia — 6-3-4 — 21 pts.
  5. Ecuador — 6-2-4 — 20 pts.
  6. Chile — 6-2-5 — 20 pts.
  7. Paraguay — 5-3-5 — 18 pts.
  8. Peru — 4-3-6 — 15 pts.
  9. Bolivia — 2-1-9 — 7 pts.
  10. Venezuela — 1-3-9 — 6 pts.

Ex-Disney CEO Eisner eyes English soccer club Portsmouth

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PORTSMOUTH, England (AP) Michael Eisner, the former chief executive of The Walt Disney Co., is in talks to buy English soccer club Portsmouth.

The fourth-tier club says it has entered into a 70-day exclusivity agreement with Eisner for takeover talks to take place.

Eisner wrote on Twitter: “Exciting times! Looking forward to coming over and meeting you all. Good luck against Newport County on Saturday!!”

Portsmouth, which is based on the south coast, spent beyond its means in the pursuit of glory. The team endured financial turmoil in the years following its 2008 FA Cup win, sinking from the Premier League to the fourth tier.

After entering bankruptcy protection, Portsmouth was rescued by the fans through a trust in 2013.

CONCACAF: USMNT, Trinidad & Tobago seek first points of Hexagonal

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Through two rounds of play in the Hexagonal, everything has gone according to plan for Mexico and Costa Rica.

Not so much though for the U.S. Men’s National Team.

[ MORE: Shorthanded USMNT hosts Honduras as WCQ resumes ]

While Los Ticos and El Tri currently sit in the top two positions of the final round of CONCACAF World Cup qualifying, the U.S. is left at the bottom and faces a difficult match against Honduras when play resumes on Friday night.

[ MORE: Five questions for USMNT ahead of Honduras match ]

Mexico and Costa Rica will face off at the Estadio Azteca in the second of Friday’s three slated qualifiers, and while both nations surely expect to reach the World Cup in Russia, both CONCACAF heavyweights have the opportunity to put their stamp on the group.

For Costa Rica, a victory could potentially open up a five-point gap over El Tri, while a win for Mexico would bring Juan Carlos Osorio’s side the opportunity leap over their Central American foes.

Friday’s action will kick off at 7 p.m. though when third place Panama travels to Trinidad & Tobago, who seeks its first points of the Hex. Trinidad will be led by captain Kenwyne Jones of Atlanta United as well as Minnesota United midfielder Kevin Molino, with the duo scoring a combined 39 international goals for the Soca Warriors.

Below is the schedule and current table ahead of Friday’s CONCACAF matches as the region turns its attention to Matchday 3 of the Hexagonal.


Trinidad & Tobago vs. Panama — 7 p.m. ET

Mexico vs. Costa Rica — 9:50 p.m. ET

USMNT vs. Honduras — 10:30 p.m. ET (PREVIEW)


1. Costa Rica — 2-0-0 — 6 pts.
2. Mexico — 1-1-0 — 4 pts.
3. Panama — 1-1-0 — 4 pts.
4. Honduras — 1-0-1 — 3 pts.
5. Trinidad & Tobago — 0-0-2 — 0 pts.
6. USMNT — 0-0-2 — 0 pts.