Fort Lauderdale Strikers v New York Cosmos

What now for the New York Cosmos?


The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

USA 4-0 Panama: United States top Group A

KANSAS CITY, KS - OCTOBER 01:  Jordan Morris #9 of the USA celebrates with teammates after scoring a goal during the 1st minute of the 2015 CONCACAF Olympic Qualifying match against Canada at Sporting Park on October 1, 2015 in Kansas City, Kansas.  (Photo by Jamie Squire/Getty Images)
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The United States U-23 team exploded for four goals in the second half to down Panama 4-0, as the U.S. finish atop Group A in Olympic qualifying with a perfect three wins from three matches.

They advance to the semifinals, where they will face either Mexico or Honduras.

Thanks to a 2-2 draw between Canada and Cuba earlier in the evening, the U.S. had already clinched the top spot in Group A before this match began. With the United States’ win, Canada also advances into the semifinals as the second-place team.

[ FOLLOW: All of PST’s USMNT coverage ]

The U.S. had a golden opportunity to take the lead in the 11th minute, but Panama goalkeeper Elieser Powell made a higlight-reel save on Gedion Zelalem. Maki Tall moved in and fired a low shot on goal, forcing Powell to dive down and make a stop. The rebound rolled right out to Zelalem, who had the whole goal in front of him, but somehow Powell reached to get a hand on it, deflecting the shot over the bar.

Tied 0-0 at halftime, Andreas Herzog made some adjustments to his lineup, bringing in Jordan Morris and Jerome Kiesewetter for Tall and Zelalem. The substitutions paid immediate dividends, as the United States jumped out to a three-goal lead within minutes.

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In the 51st minute, Gboly Ariyibi’s cross took a deflection off Fidel Escobar and into the net, ruled an own goal on the Panamanian defender.

Two minutes later, substitute Jerome Kiesewetter took a pass from Luis Gil and fired a right-footed shot from a tight angle to the far post, doubling the United States’ lead. It was a very clean finish from the German-born Stuttgart product.

Three minutes after scoring a goal, Kiesewetter grabbed an assist as he combined with fellow substitute Jordan Morris to make it 3-0. Kiesewetter ran down the right wing and played a low cross in, where Morris tapped home his third goal of the tournament.

Kiesewetter continued his stellar half, blowing by a defender before doing well to draw a foul in the box. Luis Gil stepped up to the spot and buried the penalty, as the U.S. went 4-0 up in the 71st minute.

With the result, the United States heads into the semifinals with a +11 goal differential, outscoring their opponents 13-2 in the group stage. A win in the semis would guarantee the U.S. a spot in the 2016 Olympics.

Bayern, Germany legend Gerd Muller suffering from Alzheimer’s

JOHANNESBURG, SOUTH AFRICA - JULY  01:  Gerd Muller during a media event discussing the Golden Boot comptetition in the FIFA 2010 World Cup held at the adidas Jo'bulani Central in Sandton Convention Centre on July 1, 2010 in Johannesburg, South Africa. (Photo by Dominic Barnardt/Getty Images for adidas)
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Bayern Munich has confirmed that legendary goalscorer Gerd Muller is suffering from Alzheimer’s.

Muller’s 70th birthday is in November, and the club published a statement that no celebrations would be held due to his ongoing treatment.

One of the greatest strikers to ever play the game, Muller scored 525 goals during his 15-years with Bayern, the most in club history. Karl Heinze-Rummenigge is Bayern’s second leading goalscorer with 218 goals.

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Rummenigge currently serves as the club’s director, and spoke about Muller’s legacy.

Gerd Müller is one of the all-time greats of world football. Without his goals, Bayern Munich and German football would not be what it is today.

There will probably never be another goalscorer like Gerd, yet despite all his successes, he was always very humble and reserved, which particularly impressed me.

He was a fantastic team-mate and is a friend. Gerd will always enjoy a place in the Bayern family.

After he ended his playing career, he brought his experience as a coach of youngsters to the club, helping define the likes of world champions Philipp Lahm, Bastian Schweinsteiger and Thomas Müller, and we are also grateful to him for this.

Muller won the Golden Boot at the 1970 World Cup with ten goals, helping West Germany to a third-place finish. That same year he won the Ballon d’Or as the best player in the world, and helped the West German team capture the European Championship in 1972 and the World Cup in 1974.

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He is one of the top scorers in German national team history with 68 goals, second only to Miroslav Klose’s 71. However, Muller reached 68 goals in just 62 caps, while it took Klose 137 appearances to reach his mark. His 14 World Cup goals are third all-time to Klose (16) and Ronaldo (14).