Fort Lauderdale Strikers v New York Cosmos

What now for the New York Cosmos?


The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

Five Premier League players make UEFA Team of the Year shortlist

MANCHESTER, ENGLAND - OCTOBER 03:  Kevin de Bruyne of Manchester City celebrates scoring his team's fourth goal with his team mate Sergio Aguero (L) during the Barclays Premier League match between Manchester City and Newcastle United at Etihad Stadium on October 3, 2015 in Manchester, United Kingdom.  (Photo by Dean Mouhtaropoulos/Getty Images)
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UEFA has released the 40-man shortlist for the 2015 Team of the Year, with five Premier League players making the cut.

[ MORE: Champions League roundup ]

Chelsea’s Eden Hazard is on the list after being named the Premier League Player of the Year last season, as is Arsenal’s Alexis Sanchez.

Manchester City accounts for the other three players, as Joe Hart, Sergio Aguero and Kevin De Bruyne have been selected. However, De Bruyne makes the list mainly based off his play for Wolfsburg last season.

Three teams have more players selected than the entire Premier League combined. Barcelona leads the list with eight players, while Bayern Munich and Juventus each have six.

[ MORE: FIFA Ethics Committee seeks lifetime ban for Sepp Blatter ]

Cristiano Ronaldo already has the most appearances on the final list with nine, and is looking to make his ninth consecutive Team of the Year. No other player has been selected more than six times since the beginning of the award, which was started in 2001.

Below is the complete 40-man shortlist.

Goalkeepers: Joe Hart (Manchester City), Gianluigi Buffon (Juventus), Manuel Neuer (Bayern Munich), Denys Boyko (Dnipro).

Defenders: Leonardo Bonucci (Juventus), David Alaba (Bayern Munich), Giorgio Chiellini (Juventus), David Luiz (Paris St-Germain), Dani Alves (Barcelona), Thiago Silva (Paris St-Germain), Jerome Boateng (Bayern Munich), Ricardo Rodriguez (Wolfsburg), Javier Mascherano (Barcelona), Diego Godin (Atletico Madrid), Gerard Pique (Barcelona), Sergio Ramos (Real Madrid).

Midfielders: Grzegorz Krychowiak (Sevilla), Kevin De Bruyne (Manchester City), Ivan Rakitic (Barcelona), Arturo Vidal (Bayern Munich), Eden Hazard (Chelsea), Claudio Marchisio (Juventus), Marco Verratti (Paris St-Germain), Yevhen Konoplyanka (Sevilla), Andres Iniesta (Barcelona), James Rodriguez (Real Madrid), Paul Pogba (Juventus), Hakan Calhanoglu (Bayer Leverkusen).

Forwards: Gareth Bale (Real Madrid), Thomas Muller (Bayern Munich), Lionel Messi (Barcelona), Zlatan Ibrahimovic (Paris St-Germain), Robert Lewandowski (Bayern Munich), Neymar (Barcelona), Antoine Griezmann (Atletico Madrid), Alvaro Morata (Juventus), Sergio Aguero (Manchester City), Luis Suarez (Barcelona), Alexis Sanchez (Arsenal), Cristiano Ronaldo (Real Madrid).

New York Red Bulls’ Jesse Marsch voted MLS Coach of the Year

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NEW YORK (AP) — The Red Bulls’ Jesse Marsch has been voted Major League Soccer’s Coach of the Year, the first to earn the honor in the two-decade history of the New York team.

[ FOLLOW: All of PST’s MLS coverage ]

The Red Bulls went a league-best 18-10-6 in Marsch’s first season after replacing Mike Petke, winning 14 of their last 20 games with one tie. They trail Columbus 2-0 going into Sunday’s second leg of their Eastern Conference final.

MLS said Tuesday that from combined team, media and player votes, Marsch received a weighted total of 152 out of a possible 300.

Dallas’ Oscar Pareja was second with 91 and Vancouver’s Carl Robinson third with 24.

How can Chelsea qualify for last 16 of Champions League?

HAIFA, ISRAEL - NOVEMBER 24: Willian of Chelsea celebrates scoring his teams second goal during the UEFA Champions League Group G match between Maccabi Tel-Aviv FC and Chelsea FC at Sammy Ofer Stadium on November 24, 2015 in Haifa, Israel.  (Photo by Ian Walton/Getty Images)
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With one match left in UEFA Champions League group play, Chelsea control their own destiny.

After beating Maccabi Tel-Aviv 4-0, the Blues sit tied with FC Porto on ten points at the top of Group G.

[ MORE: Champions League standings

However, with Dynamo Kyiv earning a big win over Porto on Tuesday, Chelsea must wait until the final matchday to qualify for the knockout round, as there is a possibility of a three-way tie for the top spot in Group G.

With Chelsea hosting Porto on December 9, here are the scenarios for Jose Mourinho’s men to assure advancement.

  • A win over Porto will clinch Chelsea the top spot and a place in the last 16.
  • A draw against Porto will see Chelsea advance.
    • Chelsea draw/Dynamo win: Chelsea win group, Dynamo finish second
    • Chelsea draw/Dynamo draw or loss: Porto win group, Chelsea finish second
  • A loss to Porto and a Dynamo Kyiv draw/loss to Maccabi Tel-Aviv will see Chelsea finish second in the group and advance to the last 16.
  • The Blues have secured at least a berth in the Europa League, regardless of the result in their final match.

Simply put, get a point at Stamford Bridge and Chelsea advance.

Mourinho says bad pitch in Tel-Aviv injured Ramires, John Terry

during the UEFA Champions League Group G match between Maccabi Tel-Aviv FC and Chelsea FC at Sammy Ofer Stadium on November 24, 2015 in Haifa, Israel.
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Chelsea left Israel with a 4-0 win over Maccabi Tel-Aviv, but also left with some injuries.

Ramires was hurt in training the day before the match, and John Terry was forced off in the second half.

[ RECAP: Tel-Aviv 0-4 Chelsea ]

Jose Mourinho talked about the condition of the pitch before the match, and was even more upset after it as two of his players are now hurt, although the extent of those injuries is not yet known.

Terry was stretchered off and looked to be in quite a bit of pain after going up for a challenge, as his ankle twisted awkwardly when he landed.

The pitch in Tel-Aviv was in poor condition, as large chunks of turf could be seen flying up when players planted or went in for tackles. Mourinho himself was seen on the field trying to fill in divots during stoppages of play.

While Mourinho said he didn’t want to jump to conclusions before getting test results, he believes John Terry will be unable to play this weekend, a huge Premier League match away at Tottenham.

[ MORE: Arsenal ready to “play for our lives” in match vs. Olympiacos ]

Other than his issues with the conditions, Mourinho was relatively happy with the team’s play and believes they are getting some confidence back, now with consecutive wins after beating Norwich City over the weekend.