What now for the New York Cosmos?

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The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

FIFA says deal close to resolve transfer system complaint

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ZURICH (AP) A complaint to the European Commission challenging soccer’s transfer market is set to be withdrawn by the global group of players’ unions, according to FIFA.

A formal complaint that the trading system is “anti-competitive, unjustified and illegal” was filed in Brussels two years ago by FIFPro.

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After a meeting Thursday of the FIFA stakeholders committee, soccer’s world governing body said a tentative agreement relating to unpaid player wages and transfer fees reached with FIFPro, European clubs and a global leagues’ group can help end the dispute next year.

“It was an issue that was stewing for a long, long, long time,” FIFA vice president Victor Montagliani told reporters after chairing the meeting. “Because of our impetus they came to an agreement.”

FIFPro, which has campaigned to let players terminate contracts after going unpaid for several weeks, cautiously welcomed its “constructive talks with FIFA.”

“(It’s) premature to discuss what might happen next regarding our legal complaint against the transfer system, or any prospective deal until we are satisfied with the proposals put forth,” the Netherlands-based union said.

FIFA has been open to reviewing a transfer system which has seemed weighted in favor of wealthy clubs and was widely criticized in the European summer trading window. Salary caps, limits on squad sizes and restricting loan deals have been suggested.

Representing 65,000 players, FIFPro had suggested its September 2015 filing threatened the biggest upheaval in transfer rules since the Bosman case in 1995.

Then, a European Court of Justice ruling gave players more freedom to move within the European Union and drove up salaries by letting clubs sign out-of-contract players without paying a transfer fee.

The tentative accord FIFA announced Thursday seeks to amend complex transfer regulations and better protect players and clubs from unpaid salaries and transfer fees.

Another shared goal is enforcing cases more efficiently with a clearer path to applying sanctions. Players can wait many months – and even years – pursuing claims for unpaid wages in FIFA judicial bodies.

FIFA’s ruling council must approve the accord next week at a meeting in India. A new draft of transfer regulations could then be put to the Council next March in Zurich, clearing FIFPro to drop its complaint case.

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Delegates at FIFA headquarters Thursday included English Premier League CEO Richard Scudamore and two-time Champions League winner Edwin van der Sar, now CEO at Ajax.

The session also discussed changing rules that govern players’ eligibility for national teams and switching allegiance, FIFA said.

However, talking points such as club salary caps, allowing an extra Copa America tournament in 2020 on the international match calendar, and issues around the 2022 World Cup in Qatar were not raised.

Report: USMNT interim manager to be named this weekend

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What’s next for the U.S. Men’s National Team?

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The first of many dominos may fall this weekend, according to ESPN FC.

The report states that the USMNT is likely to name its interim manager “some time this weekend,” however, U.S. Under-20 manager Tab Ramos likely won’t be the one named.

Ramos is reportedly seeking a full-time position as the USMNT boss, and the interim tag could be a turn off for the 51-year-old former national team midfielder.

U.S. Soccer president Sunil Gulati had stated following former U.S. manager Bruce Arena’s departure that he expected to make a decision in “seven to 10 days.” A decision this weekend would stick with Gulati’s original intentions.

The Americans will reconvene next month when they take on Portugal on Nov. 14 in an international friendly in Leiria.

[ MORE: PST speaks with Atlanta United’s Julian Gressel ]

The match was originally scheduled to be played in Faro, but due to recent devastation in the are the fixture will be played in Leiria and all proceeds will go to the victims of wildfire damage. Portugal will also play a friendly four days prior to taking on the U.S. against Saudi Arabia at the same stadium.

Top 5 Premier League storylines: Week 9

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Manchester City continues to dominate its opposition at the top of the Premier League, but there are plenty of other details to watch for this weekend around England’s top flight.

The 2017/18 PL campaign has seen several of the league’s top sides struggle through eight matches, while surprises Watford and Burnley attempt to stake their claim as legitimate title contenders.

[ FOLLOW: All of PST’s PL coverage ]

Below, PST takes a look at the top 5 storylines around Week 9 of PL action.

Blues hope to end recent woes against surprise Hornets

Chelsea vs. Watford — Saturday, 7:30 a.m. ET on NBCSN

What’s going on with Chelsea? The Blues nearly gave away all three points against Roma in Wednesday’s Champions League clash. That was after Antonio Conte‘s suffered back-to-back league defeats against Manchester City and bottom side Crystal Palace.

Injuries have certainly played a role in some of the club’s shortcomings recently, but there is still plenty of positive squad talent for Chelsea to pick up its performances. N'Golo Kante‘s absence in the midfield is notable because of his high work rate, but the Blues will have to make due in the mean time without the Frenchman.

Eden Hazard‘s brace against Roma is a good sign though for Chelsea, who will need their most dangerous player to influence the attack in addition to Alvaro Morata’s strong early return since joining from Real Madrid.

Clarets look to spoil City’s perfect start

Manchester City vs. Burnley — Saturday, 10 a.m. ET on NBCSN

The Clarets proved last season that they could be one of the most dangerous home sides in the PL, but 2017 has shown that Sean Dyche‘s men could present a real threat in England’s top flight.

Burnley is unbeaten in seven of its first eight matches, with its lone defeat coming to West Brom. Although that match proved to be a bit of an anomaly given the team’s win over Chelsea on opening day and subsequent results against Tottenham and Liverpool on the road.

The Citizens will present a different threat given the club’s highly-potent attack, but Burnley’s back line has been a revelation thus far by allowing just six goals. That ranks fourth in the PL behind only Man City, Man United and Spurs.

[ MORE: PST ranks the top 20 players in the latest PL power rankings ]

Kane presents challenge for Reds’ defensive unit

Tottenham Hotspur vs. Liverpool — Sunday, 11 a.m. ET on NBCSN

Prior to Wednesday’s 7-0 thrashing of Maribor in the UCL, Liverpool had drawn three straight matches in all competitions. It doesn’t really have to be stated, but Tottenham is not Maribor… they’re a lot better.

In fact, Harry Kane is budding into one of — if not the best — strikers in the world at the moment. The Englishman has already scored 11 goals in as many matches across all competitions, which poses a massive threat to a Reds defense that has struggled mightily.

Liverpool has conceded 12 goals in eight PL matches, which is only one fewer than Watford for the most allowed out of the top 14 sides in England’s top flight. Jurgen Klopp‘s group has surely built something special up front with the likes of Sadio Mane and Mohamed Salah threatening opposing back lines, but that is all for not if they cannot establish a solid unit defensively.

Can the Toffees stop the bleeding at the Emirates?

Arsenal vs. Everton — Sunday, 8:30 a.m. ET on NBCSN

Two wins in their first eight is far from the expectations that anyone around Everton would have hoped for this season. The departure of Romelu Lukaku was an undoubted blow, but the Toffees have looked in shambles on both sides of the ball through the first eight weeks of play.

Everton is tied for the fourth-most goals conceded thus far in the PL (13), while only managing five finishes up front. Ronald Koeman has a lot of work to do with his side, who sit just two points above the relegation zone. That’s nowhere near the top 6/7, where the club has been accustomed to finishing in recent years.

[ MORE: The biggest surprises, disappointments in UCL so far ]

New-look Hammers head to Old Trafford

Swansea City vs. Leicester City — Saturday, 10 a.m. ET online

It’s still hard to pinpoint Leicester’s problems, but another manager has gone by the wayside and the club is running out of excuses for the team’s poor play. We saw a similar struggle from the Foxes last season, after having had won the PL in 2015/16, but the team just looks less desirable at the moment.

The Foxes currently sit in 18th place through eight matches, this despite still having Jamie Vardy, Riyad Mahrez and Kasper Schmeichel — each of whom are widely-regarded as some of the best players at their position in the PL

For the Swans, goals have been hard to come by through the first weeks of the season. The loss of Gylfi Sigurdsson prior to the new campaign beginning was a massive blow, but the club has still managed eight points thus far.

TFC’s Giovinco says Toronto FC would “avoid relegation” in Serie A

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Toronto FC won’t be leaving Major League Soccer for Serie A any time soon — or probably ever — but wouldn’t it be fun if they had the chance to?

[ MORE: Landon Donovan considering U.S. Soccer presidency run ]

Star striker Sebastian Giovinco brought up the hypothetical in a recent interview, and the former Italian international believes that his current TFC side is good enough to avoid relegation in Italy’s top flight.

“There’s no doubt that [MLS] has improved,” he told La Gazzetta dello Sport. “It’s still not on the same level as the elite European leagues, but it all depends on the desire and the effort you put out there. Big names keep arriving and there are a lot of top quality South Americans.

“[If Toronto were in Serie A] we would avoid relegation easily, maybe finishing in mid-table.”

The comments were prompted by the Atomic Ant after Italy manager manager Gian Piero Ventura openly expressed concerns with Giovinco playing in MLS instead of one of Europe’s top leagues. The same could be said about Ventura’s predecessor and current Chelsea boss Antonio Conte.

It’s difficult to equate MLS directly to Serie A, or any other league for that matter, but one thing has been clear throughout Giovinco’s tenure in Toronto. He’s really good.

Giovinco has scored 54 regular season goals for TFC since joining the Canadian side in 2015, while adding 37 assists. Additionally, during last season’s playoff run — which saw Toronto advanced all the way to MLS Cup — Giovinco had four goals and as many assists.