Fort Lauderdale Strikers v New York Cosmos

What now for the New York Cosmos?

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The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

“Ronaldo, Messi too old to play for us” say Bundesliga club

Barcelona's Lionel Messi,foreground, escapes Real Madrid's Cristiano Ronaldo during the Spanish La Liga soccer match between FC Barcelona and Real Madrid at the Camp Nou in Barcelona, Spain, Saturday, Dec. 3, 2016. (AP Photo/Manu Fernandez)
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RB Leipzig currently sits top of the Bundesliga and they’ve taken the German soccer scene by storm.

[ MORE: Ranking the PL superstars

They’ve also upset plenty of traditionalists in Germany with the Red Bull energy drink company bankrolling their rise through the German leagues and after being founded in 2009, just seven years later they are top of the Bundesliga, three points clear of Bayern Munich after 13 games of the season.

Now, Leipzig may have upset Cristiano Ronald and Lionel Messi.

Speaking to the Associated Press, the man who has been plotting Leipzig’s success since 2012, sporting director Ralf Rangnick, had the following to say about Messi and Ronaldo hypothetically signing for Leipzig.

“It would be absurd to think that it could work with them here,” Rangnick said. “They are both too old and too expensive.”

Wow.

Ronaldo is 32 and Messi is 29 and both seem to have at least five or more years left in the tank for Real and Barca respectively.

However, Rangnick’s comments are perhaps more about the make up of Leipzig’s team which is the youngest in the Bundesliga and as the architect of this squad he has purposefully constructed a strong youth element which has helped his side rise from the fourth division and up into the German top-flight.

RB Leipzig is widely disliked in Germany for being owned by Red Bull who have spent huge sums of money, and now they’ve just blown their chance of ever signing Ronaldo or Messi.

Oh wait, they didn’t want them anyway…

One man takes blame for Swansea’s poor season

SWANSEA, WALES - DECEMBER 20:  Swansea Chairman Huw Jenkins (C) attends the Barclays Premier League match between Swansea City and West Ham United at the Liberty Stadium on December 20, 2015 in Swansea, Wales.  (Photo by Stu Forster/Getty Images)
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Huw Jenkins has been with Swansea City through the good times and the bad.

He is blaming himself for the recent bad spell.

[ MORE: Ranking the PL superstars ]

The long-time chairman of the Swans — Jenkins was part of a consortium which saved the south Wales club back in 2002 when it was teetering on the brink of extinction — has been at the forefront of their incredible rise from the fourth-tier to the Premier League plus becoming League Cup winners and also competing in the knockout stages of the UEFA Europa League.

Yet, this season Swansea’s progress has stalled as they currently sit two points adrift at the foot of the Premier League table and three points from safety with a massive relegation six-points against Sunderland at the Liberty Stadium coming up this Saturday (Watch live, 10 a.m. ET online via NBCSports.com).

Speaking about their struggles, Jenkins put the blame squarely on his shoulders.

“I fully understand their feelings, being a supporter myself,” Jenkins said. “When things don’t go well somebody has to take the blame and I fully accept the responsibility. But let’s not forget there’s a long way to go this season, and we’ve got a lot of choices to make between now and then to make sure we survive in this league.”

The local businessman has told it like it is, as well as admiting some errors with player recruitment over the summer as both Andre Ayew and Ashley Williams were allowed to leave and you easily argue they weren’t sufficiently replaced at the Liberty Stadium.

All of this has led to current manager Bob Bradley (he replaced Italian coach Francesco Guidolin after the Swans picks up just four points from their opening seven games of the season) reportedly already being under pressure, as a report in the Daily Telegraph suggested that a huge review is currently taking place at the request of American owners Steve Kaplan and Jason Levein who took sole control of the club in July.

Jenkins, who has been left in control of day-to-day matters by Kaplan and Levein, has also been taking plenty of stick from the fans for selling 8.2 percent of his 13.2 percent stake in the club which allowed the Americans to take their holdings up to 68 percent and take full ownership of the club. The local businessman made himself just over $10 million in the process which angered many. All is not well on and off the pitch in south Wales right now.

With Bradley’s team conceding 19 goals in his seven PL games in charge so far, the obvious area where they have to improve is in central defense. If given time, there’s no doubt Bradley can improve that but the most concerning thing for the Swans is the quality of players, especially defenders, they currently possess.

Until that changes (i.e. acquistions in the January transfer window) then Bradley’s hands are tied.

Jenkins believes the club will be able to spend big in the upcoming transfer window and boy will Swansea need to do some shrewd, and extensive, business if they’re going to drag themselves out of trouble and up the Premier League table.

The good news out of all of this is the next six games are pivotal in their season. Between now and Jan. 2 Bradley’s side face Sunderland, West Ham and Bournemouth at home, plus have trips to West Brom, Middlesbrough and Crystal Palace. All of those games are against direct relegation rivals and quite simply the Swans must win at least three or four to give themselves a fighting chance of staying up.

Report: Alexis Sanchez offered $505,000 per week to play in China

LONDON, ENGLAND - SEPTEMBER 24:  Alexis Sanchez of Arsenal celebrates scoring his sides first goal during the Premier League match between Arsenal and Chelsea at the Emirates Stadium on September 24, 2016 in London, England.  (Photo by Paul Gilham/Getty Images)
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This is outrageous.

Alexis Sanchez, 27, has reportedly been offered a contract worth over $505,000 a week (that’s around $26.2 million a year) to play in China.

[ MORE: Ranking the PL superstars ]

The Daily Mail claims that several clubs from the Chinese Super League have already reached out to Sanchez and have offered the huge contract to try and entice him to play in China.

With just 18 months left on his current contract at Arsenal, the Chilean forward is in the form of his life with 11 Premier League goals in the opening 14 games of the season. That included a hat trick in the 5-1 demolition of West Ham last weekend which underlined just how important “El Nino Maravilla” is to the Gunners.

Reports on Tuesday claimed that both Sanchez and Mesut Ozil (the latter also only has 18 months left on his current contract) want over $370,000 per week from Arsenal if they’re going to sign new deals. That would put them in line with the top earner in the Premier League, Manchester United’s Paul Pogba, but it is believed the Gunners do not want to break their wage structure and pay any player over $252,000 per week.

In truth, in world soccer right now only Cristiano Ronaldo and Lionel Messi are above Sanchez with the Chilean forward strutting his stuff out wide and up top in a center forward role.

Ronaldo is currently paid $34.3 million per year by Real Madrid and Messi is paid $42.9 million a year by Barcelona. So, you can see why Sanchez’s head is being turned as he continues to churn out world-class displays for Arsenal and huge offers are coming his way.

With Arsene Wenger‘s future uncertain as his contract runs out at the end of this season, if he can’t entice Sanchez and Ozil to remain at the Emirates Stadium by this summer then Arsenal will have to think about selling both of their attacking superstars or else they’ll lose them for nothing in the summer of 2018.

And when it comes to China there’s no real surprise that this kind of money is being offered to Sanchez, if the reports are true.

Over the past 12 months a huge influx of foreign stars have joined the CSL with China’s President Xi Jinping a huge soccer fan and eager to not only grow the domestic game but links with European clubs and also develop top players for the Chinese national team moving forward with world-class facilities popping up and soccer is now on the school curriculum nationwide too.

Graziano Pelle. Jackson Martinez. Hulk. Ramires. Alex Teixeira. They’ve all joined the CSL in recent years on huge wages. Is Sanchez the next man to make the move if Arsenal can’t pay him what he wants, and probably deserves?

Man United announce squad for crunch Europa League clash

MANCHESTER, ENGLAND - OCTOBER 29: Memphis Depay of Manchester United in action during the Premier League match between Manchester United and Burnley at Old Trafford on October 29, 2016 in Manchester, England.  (Photo by Mark Robinson/Getty Images)
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Jose Mourinho has named his 19-man squad for Manchester United’s final group game in the UEFA Europa League.

There are some surprising omissions.

[ MORE: Europa League schedule ]

Both Memphis Depay and Morgan Schneiderlin aren’t included in the squad for the game at Zorya Luhansk in the Ukrainian city of Odessa, as Zorya cannot play games in their home stadium due to the ongoing conflict with Russia in eastern Ukraine.

United need a draw to guarantee their passage into the Round of 32 in the Europa League but a defeat to Zorya would see the Red Devils crash out of Europe’s second-tier club competition.

With Chris Smalling and Luke Shaw out injured they haven’t traveled, plus Bastian Schweinsteiger is ineligible after not being registered for the tournament and veterans Michael Carrick and Antonio Valencia have been rested. It is the exclusion of Memphis, Schneiderlin and Matteo Darmian which will raise eyebrows and it suggests they have no future at Old Trafford under Mourinho.

[ MORE: Europa League standings ]  

Plenty of teams such as Everton and Fenerbache have already shown interest in signing Memphis on loan in January and the Dutch winger is way down the pecking order in Mourinho’s forward options. As for Schneiderlin, with Pogba’s arrival, Ander Herrera‘s good form and even Schweinsteiger getting some minutes recently, his time at United looks up.

Darmian also looks set for a move with Timothy Fosu-Mensah preferred for this trip and it is telling that Memphis, Schneiderlin and Darmian are all seen as some of the biggest disappointments of Louis Van Gaal‘s era. Mourinho obviously wants to clean house and he is sending them the message loud and clear that they aren’t needed, even if he doesn’t say it publicly.

Below is the full squad for United’s trip to Ukraine, which kicks of at 1 p.m. ET on Thursday.

Man United squad vs. Zorya Luhansk: De Gea, Romero, Johnstone; Fosu-Mensah, Jones, Bailly, Rojo, Blind, Young; Fellaini, Herrera, Pogba, Lingard, Mata, Mkhitaryan; Martial, Rashford, Rooney, Ibrahimovic.