What now for the New York Cosmos?

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The New York Cosmos’ long-awaited return was always likely to garner significant attention, and the sellout crowd of 11,929 at Hofstra’s Shuart Stadium ensured that, for one night, the hype would be justified. But after an event fueled more by nostalgia than any quality reported on the field, a difficult, uncertain future has finally arrived for the reborn club. As the buzz from their opener dissipates and the realities of second division soccer set in, the Cosmos are going to have to do more. They’re going to have to augment their history to establish relevance with a new generation.

That’s what’s striking about the Cosmos’ revival. For the most part, the hype around the team has been churned by the generation that experienced the original franchise’s success. Among younger fans — the demographic soccer is leaning on to try and achieve its mainstream success — the Cosmos brand just isn’t as strong. With some of the most prominent voices in the previous generation now occupying places in the media (people like Shep Messing), the message has been laid on a little thick. We’re being told the Cosmos are big — much bigger than their league or standing suggests — but we’re not seeing a proof of concept.

That’s not to say the Cosmos’ return isn’t big in other respects. That such a storied brand is making its competitive return is historic. But their time between competitive games was almost 30 years. The youngest people who have a relevant memory of the NASL are already into their late 30s and 40s. This might literally be your grandfather’s soccer team,  with the contention that a team is automatically relevant based on brand alone reflecting another New York-based team: the Harlem Globetrotters.

As the Globetrotters show, in sports you just can’t get by on marketing alone. You can perhaps transcend athletics and go into show business, but if you’re going to be a major sporting brand, you have to be relevant in product (on the field) and in context (a compelling league). The New York Yankees, Los Angeles Lakers, Dallas Cowboys – they wouldn’t be their sports’ biggest brands without huge success in their sports’ biggest leagues, and as the toil of women’s sports as shown, the start power of people like Mia Hamm aren’t enough to make their teams or leagues significant. Team success and league profile are necessary.

Both of those are problems for New York. For an NASL team, the Cosmos have put together a compelling roster, though they’re unlikely to find major success in the fall season. The league’s more established clubs just have too big start for Giovanni Savarese’s team to be an overnight success, a struggle that bled through the cracks of their 2-1 opening night win against Fort Lauderdale. As Strikers’ head coach Günter Kronsteiner implied after the game, the Cosmos aren’t actually that good, yet. And until they can dominate second division clubs, they’re unlikely to find relevance on the New York sporting landscape.

Then there’s the league and that problematic second division existence. Unfortunately, in turning his back on MLS in July 2012, New York owner Seamus O’Brien has probably capped his club’s potential relevance, particularly with the full weight of Major League Soccer behind the 2015 arrival of New York City FC. Whereas at one time you could see the Cosmos being incorporated into Major League Soccer, now their existence is firmly tied to second tier. Owning a significant portion of the league’s marketing rights, O’Brien has a vested interest in the NASL’s success, while slow changes in league management and urged by the Cosmos mean more crucial decisions are originating in New York, not the NASL’s Miami offices.

In a recent interview with the BBC, Cosmos COO Erik Stover outlined the club’s vision. Is it to be promoted to MLS, he was asked? Not necessarily. The team needs to improve, though they’re not intent on doing it by outspending their NASL opposition. Training facilities, stadium, youth academy – there were a number of parts to the club that need to be put in place. But eventually they want to win U.S. Open Cup. They want to get into CONCACAF Champions League. They want to play in Mexico, where Stover noted Major League Soccer teams have yet to have relevant success. Is a potential appearance in a Club World Cup within the grandiose vision of this restart?

Still, let’s conjure a hypothetical and consider a world where the New York Cosmos reestablish their relevance. In that world, they’d then be a viable competitor with Major League Soccer, if not on a league level then certainty to the relevance of NYC FC and New York Red Bulls. At that point, doesn’t Major League Soccer start fighting back? And when that happens — when MLS starts meaningfully competing for fans, marketing with their new competitor in mind, competing for players — how do the Cosmos win that fight? What is a conception of success where they don’t have to spend themselves into the ground to gain traction against MLS?

Anything’s possible, but after yesterday’s opener, the Cosmos have reached their first summit. Inevitably, there’s going to be a dip in interest, one that will test their staying power. But lacking on-field success or league relevance commensurate with their self-manufactured hype — with so much of their relevance still tied to an incarnation that expired 29 years ago — it’s unclear what a viable end game is for this old team’s new addition.

Perhaps if he’s lucky, O’Brien can establish a new brand, entice a buyer, and recoup some of what he’s put in. That’s a more realistic goal for the Cosmos.

Report: Donnarumma may still re-sign with AC Milan

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With Gianluigi Donnarumma’s future still very much up in the air, the public airing of his contract dispute may be weighing heavily on the young goalkeeper.

With a single year left on his contract at AC Milan, the club announced he had turned down a lucrative offer for a long-term extension, thus forcing them to sell. Milan fans turned on the player instantly, calling him disloyal and disrespectful.

Now, the 18-year-old may be having a change of heart.

According to Italian journalist Gianluca di Marzio, Donnarumma is set to meet with Enzo Raiola, the cousin of his superagent Mino Raiola, in Krakow where he is with the Italian U-21 team for the U-21 European Championships. According to the report, Enzo – who happens to be the closer with Donnarumma than Mino – will discuss with the youngster his wishes for the future, and re-upping with AC Milan is very much still on the cards.

AC Milan’s strategy through all this has been to air their side of things publicly in the hopes that pressure from fans will help change the goalkeeper’s mind. In that sense, it’s worked, as Donnarumma was showered with fake money during a game while manned the sticks for the Italian U-21 team a week ago. At the very least, it looks to have turned his head slightly.

MLS Snapshots: Opara scores a bike, SKC win; SJ thump RSL

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The game in 100 words (or less): I’m going to start by quoting myself (re: Sporting Kansas City), via Twitter: “This team is better in June than it was in March, and will be better in October than it is in June. Just steadily progressing.” Saturday’s 2-1 victory away to LA Galaxy (just their second road win of the season, and the team’s fourth and fifth away goals in 10 games) is the latest sign of progress for Peter Vermes’ side, as they extend their lead on the rest of the Western Conference to five points. Roger Espinoza and Ike Opara scored the visitors’ goals — the latter coming in spectacular, most unexpected fashion — before the hosts pulled back to 2-1 through Dave Romney late in the second half. LA, meanwhile, sit sixth in the West, one point clear of the wrong side of the playoff cut line.

[ MORE: Transfer rumor roundup ]

Three moments that mattered

22′ — Diop’s howler puts SKC up 1-0 — Sometimes — and this is one of those moments for Clement Diop — you just want the ground to open up and swallow you into the middle of the Earth.

35′ — Opara rides his bike to 2-0 — Ike Opara, a center back, scored a bicycle kick from a long ball played to him by Matt Besler, Sporting KC’s other center back. It’s a sequence of events you won’t see again for a long, long time.

59′ — Smith goes through Feilhaber, who is subbed off — Baldomero Toledo allowed Nathan Smith to stay on the field after this “tackle” on Benny Feilhaber.

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Man of the match: Ike Opara

Goalscorers: Espinoza (22′), Opara (35′)


San Jose Earthquakes 2-1 Real Salt Lake

Three Two moments that mattered

13′ — Hoesen blasts a loose ball past Rimando for 1-0 — If you fail to clear the ball anywhere inside 12 yards, you’re probably going to get scored on. Danny Hoesen got all of this one.

68′ — Hoesen sets up Ureña for 2-0 — Hoesen’s speculative through ball found its way into space, and Marco Ureñat took it from there, putting the game away and handing RSL their eighth loss in 11 games.

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Man of the match: Danny Hoesen

Goalscorers: Hoesen (13′), Ureña (68′), Hernandez (90+4′)

MLS Snapshots: Hat trick for Accam; MNUFC come back from 2-0

Photo credit: Chicago Fire / Twitter: @ChicagoFire
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The game in 100 words (or less): All hail King David Accam, the newest superstar of MLS — except, well, you know, he’s been doing this for a couple years now. It’s not his fault you hadn’t already taken notice. For too long, it was Accam and not much else for the Chicago Fire, who finished bottom of the league two straight seasons, in 2015 and 2016. Now, with the likes of Dax McCarty, Nemanja Nikolic and Bastian Schweinsteiger joining him in Bridgeview, Accam has ascended to his rightful throne as an MVP candidate. The 26-year-old Ghanaian international strengthened his case on Saturday, bagging three goals and an assist, playing a key part in all four goals, in Chicago’s 4-0 drubbing of Orlando City SC. Accam’s season stats now sit at 10 goals and six assists, for the Eastern Conference’s second-place team. If these kind of performances persist, don’t be surprised when Accam follows in Fabian Castillo’s footsteps, right off to Europe.

[ MORE: Transfer rumor roundup ]

Three moments that mattered

8′ — Accam rounds Bendik for 2-0 — The long-ball distribution from Bastian Schweinsteiger is perfect, but Accam still has a ton to do from there. He corrals the ball with his first touch, quickly goes around Joe Bendik, gets his wits about him and fires through an opening to make it David Accam 2-0 Orlando City SC. This one came just six minutes after his brilliant backheel finish for the opening goal.

52′ — Accam sets up Nikolic for 3-0 — The time and space afforded Accam is inexcusable from Orlando’s midfield remaining players in their defensive half of the field, but the through ball still required inch-perfect precision to find Nikolic.

63′ — Accam converts from the spot — No doubt about this one, as Accam slams home from the penalty spot to complete his much deserved hat trick.

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Man of the match: David Accam

Goalscorers: Accam (3′, 8′, 63′ – PK), Nikolic (52′)


Minnesota United 2-2 Vancouver Whitecaps

Three moments that mattered

45+2′ — Tchani heads a rocket past Shuttleworth — You’re not going to find many headers with more power behind them than this one from Tony Tchani, anywhere in the world, anytime.

50′ — Calvo heads down and past Ousted — Take, for example, Francisco Calvo’s goal five minutes into the second half… not quite as much behind it.

63′ — Thiesson hits it low, through traffic, for 2-0 — Jerome Thiesson’s equalizer needed eyes to make its way through a penalty area full of bodies.

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Man of the match: Kevin Molino

Goalscorers: Techera (17′ – PK), Tchani (45+2′), Calvo (50′), Thiesson (63′)

MLS Snapshots: Manneh inspires Crew SC; Philly, Atlanta win at home

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Columbus Crew SC 4-1 Montreal Impact

Three moments that mattered

17′ — Higuain’s free kick beats Bush — Aided by a slight deflection off the top of the wall, Higuain put a free kick past Evan Bush to give the home side an early lead.

70′ — Manneh makes an immediate impact — The initial ball from Higuain is what you came here for, but the elementary defending by three Montreal defenders is what’ll keep you glued until the very end.

72′ — Manneh sets up Kamara for 3-1 — Kekuta Manneh had been on the field for all of three minutes, and he put a goal and an assist to his name. Most importantly, three points to that of Crew SC.

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Man of the match: Federico Higuain

Goalscorers: Higuain (17′, 88′), Jackson-Hamel (19′), Manneh (70′), Kamara (72′)


 

Philadelphia Union 1-0 D.C. United

Three moments that mattered

28′ — Blake gets down to deny Harkes from distance — Ian Harkes had picked out a spot just inside the far post, but Andre Blake was well up to the task of denying DCU’s homegrown rookie.

31′ — Picault slams Bedoya’s cross — Alejandro Bedoya’s cross has some serious loft on it, which it makes it so tough to keep the ensuing shot low and to hit it with such power. Fantastic finish from Picault.

70′ — Blake stone-walls Neagle from the spot — It’s a pretty poor penalty from Lamar Neagle, but it’s a massive moment so badly needed by Andre Blake who’s been well off his own standard this season. Don’t be surprised if it’s a season-turning save for the talented Jamaican.

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Man of the match: Andre Blake

Goalscorers: Picault (31′)


 

Atlanta United 1-0 Colorado Rapids

Three One moment that mattered

67′ — Martinez turns and beats Howard for the game’s only goal — You can’t give Josef Martinez this kind of space, and this kind of time, around the six-yard box. He’s shown us seven times already this season (in just seven games) how deadly he is from there.

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Man of the match: Josef Martinez

Goalscorers: Martinez (67′)