Luis Suarez labeled a “street fighter” who damaged Liverpool’s brand

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On the heels of Liverpool’s 1-0 loss to Manchester United in yesterday’s Capital One Cup clash, Liverpool managing director Ian Ayre has branded Luis Suarez a “street fighter” whose behavior has damaged Liverpool’s brand.

Wednesday’s match marked the return of Suarez to English football following his 10-match suspension for biting Chelsea defender Branislav Ivanovic, having previously served an eight-game ban for racially abusing Patrice Evra.

Following the match Ayre admitted his delight in Suarez’ return but also noted the negative influence the Uruguayan’s conduct has had on the Anfield club: “It was damaging to the brand but this club is bigger than one player. Luis is a street fighter and we had to deal with it.”

Ayre also discussed the work they’ve done with Suarez and how the latest incident changed the culture at Liverpool: “We’ve worked a lot with him since the Ivanovic incident and he’s back to what he’s best at – terrorizing defenders. . . . We all move on together. Hard work and lessons have been learnt post-Evra and we now have a process in place for any crisis. Not a Suarez crisis, just any one.”

There’s little doubt that Suarez’ actions have hurt his own brand.

By racially abusing Evra, and thereafter refusing to shake Evra’s hand upon returning from suspension, Suarez showed himself to be a person who either didn’t understand the consequences of his actions or simply didn’t care.

By biting Ivanovic, after having already received a seven match ban by the Dutch FA for biting PSV Eindhoven midfielder Otman Bakkal during an Eredivisie match in 2010, question marks were raised once again as to Suarez’ mental state.

These repeat offenses caused fans to scratch their heads. Could it be that Suarez really is just plain crazy?

The answer? Probably. Which is effectively what Ayre was telling us when he labeled Suarez a “street fighter.” Regardless of whether or not that type of violence is part of Suarez’ background, Ayre is suggesting we simply deal with him.

And deal with him we will! Because at the end of the day Luis Suarez is a sublime player and a fantastic character in the world of English football. Yes, Suarez is a repeat offender of heinous incidents but fans need guys like Luis like we need beer with our buffalo wings and Sriracha with our eggs.

When it comes to Suarez, the bottom line is the bottom line – the man puts fannies in seats. This the reason why Liverpool refused to sell him this past summer and why most of us are willing to give him yet another chance.

But to claim that Suarez damaged the club’s brand is a joke. If anyone is to blame for the harm done to Liverpool Football Club, it is Liverpool Football Club.

Live by the sword. Die by the sword.

Soccer world reacts to the Manchester attacks

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NBC News is reporting that at least 19 people have been killed and another 50 are injured following a possible suicide bombing at an Ariana Grande concert in Manchester.

Multiple senior U.S. intelligence officials who are monitoring British authorities told NBC News that preliminary reports indicate that a single explosion took place outside the arena on the southwest side opposite the train station. The explosion occurred as the concert ended, catching people as they exited.

Soccer personalities around the world are reacting to the horrible event.

Juventus purchases Cuadrado from Chelsea

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If you didn’t realize Juan Cuadrado still belonged to Chelsea, you’re forgiven.

The Colombian attacker will complete his second season at Juventus after the UEFA Champions League Final against Real Madrid, and won’t be headed back to Chelsea afterwards.

Juve has purchased Cuadrado, and the fee is $22 million, and Juve will pay it over three seasons. Cuadrado, 28, is now signed through 2020 with The Old Lady.

Cuadrado first went on loan to Juve in Aug. 2015, and has eight goals and 18 assists in 83 career appearances with the club.

Chelsea bought Cuadrado from Fiorentina for around $32 million in the January 2015 transfer window, but made just 14 appearances with the club.

Report: Jermain Defoe meeting with Bournemouth

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Sky Sports is reporting that Jermain Defoe may head back to the south of England following Sunderland’s relegation.

Defoe, 34, spent two seasons with Portsmouth between 2008-09, scoring 15 goals in 31 appearances.

[ MORE: ‘The Moment’ of each PL club’s season ]

The 56-times capped England striker had a clause in his Sunderland contract allowing him to leave the Stadium of Light were the Black Cats to be relegated, as they were this season. He’d have little interest in dropping into the Championship given his desire to stay a part of the England squad ahead of the 2018 World Cup.

Bournemouth’s strike corps includes Joshua King, who scored the most goals of any player not on a Top Seven side this season. King’s 16 goals were one more than Defoe’s 15, though the latter scored just one goal following a brace against Crystal Palace on Feb. 4.

Chelsea’s Conte wins pair of top managerial honors

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Antonio Conte took league and national honors from the League Managers Association on Monday night.

The Chelsea boss was named Premier League Manager of the Year and Manager of the Year after leading the Blues to the PL title and an FA Cup Final in his first year on the job.

Brighton and Hove Albion boss Chris Hughton nabbed another Championship boss of the year award after leading the Gulls to the Premier League. He also won the honor with Newcastle United in 2010.

The League One winner is Chris Wilder of Sheffield United. Wilder won the honor with Northampton Town last season.

In League Two, Paul Cook of Portsmouth was named the winner.