Liverpool's Suarez controls the ball during their English League cup soccer match against Manchester United at Old Trafford in Manchester

Luis Suarez labeled a “street fighter” who damaged Liverpool’s brand

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On the heels of Liverpool’s 1-0 loss to Manchester United in yesterday’s Capital One Cup clash, Liverpool managing director Ian Ayre has branded Luis Suarez a “street fighter” whose behavior has damaged Liverpool’s brand.

Wednesday’s match marked the return of Suarez to English football following his 10-match suspension for biting Chelsea defender Branislav Ivanovic, having previously served an eight-game ban for racially abusing Patrice Evra.

Following the match Ayre admitted his delight in Suarez’ return but also noted the negative influence the Uruguayan’s conduct has had on the Anfield club: “It was damaging to the brand but this club is bigger than one player. Luis is a street fighter and we had to deal with it.”

Ayre also discussed the work they’ve done with Suarez and how the latest incident changed the culture at Liverpool: “We’ve worked a lot with him since the Ivanovic incident and he’s back to what he’s best at – terrorizing defenders. . . . We all move on together. Hard work and lessons have been learnt post-Evra and we now have a process in place for any crisis. Not a Suarez crisis, just any one.”

There’s little doubt that Suarez’ actions have hurt his own brand.

By racially abusing Evra, and thereafter refusing to shake Evra’s hand upon returning from suspension, Suarez showed himself to be a person who either didn’t understand the consequences of his actions or simply didn’t care.

By biting Ivanovic, after having already received a seven match ban by the Dutch FA for biting PSV Eindhoven midfielder Otman Bakkal during an Eredivisie match in 2010, question marks were raised once again as to Suarez’ mental state.

These repeat offenses caused fans to scratch their heads. Could it be that Suarez really is just plain crazy?

The answer? Probably. Which is effectively what Ayre was telling us when he labeled Suarez a “street fighter.” Regardless of whether or not that type of violence is part of Suarez’ background, Ayre is suggesting we simply deal with him.

And deal with him we will! Because at the end of the day Luis Suarez is a sublime player and a fantastic character in the world of English football. Yes, Suarez is a repeat offender of heinous incidents but fans need guys like Luis like we need beer with our buffalo wings and Sriracha with our eggs.

When it comes to Suarez, the bottom line is the bottom line – the man puts fannies in seats. This the reason why Liverpool refused to sell him this past summer and why most of us are willing to give him yet another chance.

But to claim that Suarez damaged the club’s brand is a joke. If anyone is to blame for the harm done to Liverpool Football Club, it is Liverpool Football Club.

Live by the sword. Die by the sword.

Spurs’ Bentaleb off to Schalke on loan, joining PSG’s Stambouli

LEICESTER, ENGLAND - MARCH 18: Nabil Bentaleb of Spurs U21 looks on during the Barclays U21 Premier League match between Leicester City U21 and Tottenham Hotspurs U21 at The King Power Stadium on March 18, 2016 in Leicester, England.  (Photo by Michael Regan/Getty Images)
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Schalke’s quest to rejoin Germany’s elite was buttressed by a pair of interesting pickups on Thursday.

The Royal Blues have added Benjamin Stambouli from Paris Saint-Germain and Nabil Bentaleb from Tottenham Hotspur.

The Bentaleb deal is a loan, as the oft-injured attacker looks to shake off his underperforming reputation. The 21-year-old has 19 caps and three goals for Algeria.

[ MORE: Boufal to Saints ]

Stambouli joins on a four-year deal. A defensive midfielder, Stambouli left Spurs for PSG last year and made 27 appearances for the French champions.

The side nabbed high-profile prospect Breel Embolo earlier this offseason, and should be a problem for most opposing sides when the season begins this weekend.

Schalke finished in fifth place last Bundesliga season, and brings back captain Benedikt Howedes and Olympic star Max Meyer.

Ranking toughness of UCL groups for Leicester, Arsenal, Tottenham, Man City

Kompany and City's defense struggled to contain Messi and Barca in the first half.
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Leicester City, Arsenal, Tottenham Hotspur and Manchester City all entered the UEFA Champions League at the group stage and they found out their fate on Thursday following the draw in Monaco.

[ MORE: UCL group stage draw ]

Right now Leicester, Arsenal and Spurs will be feeling pretty good about their chances of advancing to the UCL’s Round of 16. As for Man City, boy, it will be a tough route through the group stage once again for them.

[ MORE: Ronaldo wins top award ]

Below is a look at the toughness of the group stage draw for all four PL teams.


GROUP G: Leicester City, FC Porto, Club Brugge, Copenhagen

Their first-ever season in the UCL, the draw could not have gone any better for reigning PL champs Leicester in terms of their dreams of advancing. Claudio Ranieri‘s side have FC Porto, who will be a very tough test, but in Club Brugge and Copenhagen they drew two of the easier teams they could have faced. Overall, this is not a tough group especially when you see the full draw. Looks like the fairytale for the Foxes will go deep in the Champions League this season. Toughness ranking: 3/10


GROUP A: Paris Saint-Germain, Arsenal, FC Basel, Ludogorets

Arsenal will fancy their chances against PSG and when it comes to FC Basel and Ludrogorets they will expect to take two wins from each of these teams. But this is Arsenal so they’ll probably need a 3-0 win in their last group game to make the knockout rounds… Seriously, though, Arsene Wenger will be a relieved man to avoid the likes of Bayern Munich and Barelona in the group stage but Arsenal’s games against PSG will be pivotal in their chances of getting a good draw in the last 16. Overall, could’ve been a lot tougher. Toughness ranking: 4/10


GROUP C: FC Barcelona, Manchester City, Borussia Monchendgladbach, Celtic

It just had to happen for Pep Guardiola, didn’t it? He will return to the Nou Camp in his debut season at City to face his beloved Barcelona and Man City’s fans will be sick of the sight of Lionel Messi and Co. after they knocked them out of the competition in two of the last three seasons. That said, there will be two magnificent games between the giants with Barca the favorites to win the UCL this season. As for Monchengladbach, they are quietly a very strong team and even Celtic (who famously beat Barca in the group stage in 2012) will provide a tough challenge for City at Celtic Park in the away game. All in all, couldn’t have been tougher for City but they will likely squeeze through with Barca to the Round of 16.

Toughness ranking: 8/10


GROUP E: CSKA Moscow, Bayer Leverkusen, Tottenham Hotspur, Monaco

Maurcio Pochettino’s side will be grinning like a Cheshire cat with this draw. Arguably it is even easier than Leicester’s with CSKA Moscow perennial strugglers in the UCL, plus German side Bayer Leverkusen very beatable and Spurs have done well against Monaco in the Europa League recently. Overall, if Spurs don’t win this group they will be very disappointed. A great draw for the north London club. Toughness ranking: 3/10


Best Player in Europe: Cristiano Ronaldo beats Bale, Griezmann to win award

PARIS, FRANCE - JULY 10:  Cristiano Ronaldo of Portugal kisses the Henri Delaunay trophy to celebrate after their 1-0 win against France in the UEFA EURO 2016 Final match between Portugal and France at Stade de France on July 10, 2016 in Paris, France.  (Photo by Matthias Hangst/Getty Images)
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Cristiano Ronaldo was named the Best Player in Europe by UEFA on Thursday in Monaco, following the group stage draw for the UEFA Champions League.

Ronaldo, 31, beat other finalists teammate and Welsh international Gareth Bale and France and Atletico Madrid striker Antoine Griezmann to the award for the 2015-16 season. Barcelona duo Lionel Messi came fourth and Luis Suarez finished in fifth.

[ MORE: UCL group stage draw ]

The Portuguese striker scored 51 goals in 48 games for Real Madrid last season and led Portugal to its first-ever major title as a nation, winning the EURO 2016 trophy.

Ronaldo said on stage that he was “living his dream” by playing football as he won the award for a second time in his career, the list title coming in 2014.

Previous winners of this prestigious award, which takes into account the form of the player both for this club team in Europe and also for his national team, include Messi (the only other player to win the award twice), Andres Iniesta and Franck Ribery.

UEFA Champions League group stage: Premier League teams learn their fate

MILAN, ITALY - MAY 28:  The  UEFA Champions League trophy is displayed prior to the UEFA Champions League Final match between Real Madrid and Club Atletico de Madrid at Stadio Giuseppe Meazza on May 28, 2016 in Milan, Italy.  (Photo by Shaun Botterill/Getty Images)
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Premier League teams got off very lightly, overall, in the UEFA Champions League group stage draw.

The draw took place in Monaco on Thursday as reigning Leicester City were handed a very comfy group of opponents in Group G with FC Porto, Club Brugge and Copenhagen, as were Tottenham Hotspur who were placed in Group E with CSKA Moscow, Bayer Leverkusen and Monaco.

Arsenal also got a very decent draw with Paris Saint-Germain, FC Basel and Ludogorets in Group A, but Manchester City once again got a very tough draw at the group stage along with FC Barcelona, Borussia Monchengladbach and Celtic in Group C.

[ MORE: Full UCL schedule

Reigning champs Real Madrid have been drawn in Group F alongside Borussia Dortmund, Sporting Lisbon and Legia Warsaw, with Bayern Munich and Atletico Madrid drawn together in Group D.

Below is the group stage draw in full with the opening group games to take place on Sept. 13/14 and a further five group games taking place — each team plays one another home and away — between September and December. The knockout stages then begin in February 2017 ahead of the UCL final in Cardiff, Wales on June 3, 2017.

You can click on the link above for the full schedule for group games.


GROUP A
Paris Saint-Germain
Arsenal
FC Basel
Ludogorets

GROUP B
Benfica
Napoli
Dynamo Kiev
Besiktas

GROUP C
FC Barcelona
Manchester City
Borussia Monchendgladbach
Celtic

GROUP D
Bayern Munich
Atletico Madrid
PSV Eindhoven
Rostov

GROUP E
CSKA Moscow
Bayer Leverkusen
Tottenham Hotspur
Monaco

GROUP F
Real Madrid
Borussia Dortmund
Sporting Lisbon
Legia Warsaw

GROUP G
Leicester City
FC Porto
Club Brugge
Copenhagen

GROUP H
Juventus
Sevilla
Lyon
Dinamo Zagreb