Luis Suarez labeled a “street fighter” who damaged Liverpool’s brand

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On the heels of Liverpool’s 1-0 loss to Manchester United in yesterday’s Capital One Cup clash, Liverpool managing director Ian Ayre has branded Luis Suarez a “street fighter” whose behavior has damaged Liverpool’s brand.

Wednesday’s match marked the return of Suarez to English football following his 10-match suspension for biting Chelsea defender Branislav Ivanovic, having previously served an eight-game ban for racially abusing Patrice Evra.

Following the match Ayre admitted his delight in Suarez’ return but also noted the negative influence the Uruguayan’s conduct has had on the Anfield club: “It was damaging to the brand but this club is bigger than one player. Luis is a street fighter and we had to deal with it.”

Ayre also discussed the work they’ve done with Suarez and how the latest incident changed the culture at Liverpool: “We’ve worked a lot with him since the Ivanovic incident and he’s back to what he’s best at – terrorizing defenders. . . . We all move on together. Hard work and lessons have been learnt post-Evra and we now have a process in place for any crisis. Not a Suarez crisis, just any one.”

There’s little doubt that Suarez’ actions have hurt his own brand.

By racially abusing Evra, and thereafter refusing to shake Evra’s hand upon returning from suspension, Suarez showed himself to be a person who either didn’t understand the consequences of his actions or simply didn’t care.

By biting Ivanovic, after having already received a seven match ban by the Dutch FA for biting PSV Eindhoven midfielder Otman Bakkal during an Eredivisie match in 2010, question marks were raised once again as to Suarez’ mental state.

These repeat offenses caused fans to scratch their heads. Could it be that Suarez really is just plain crazy?

The answer? Probably. Which is effectively what Ayre was telling us when he labeled Suarez a “street fighter.” Regardless of whether or not that type of violence is part of Suarez’ background, Ayre is suggesting we simply deal with him.

And deal with him we will! Because at the end of the day Luis Suarez is a sublime player and a fantastic character in the world of English football. Yes, Suarez is a repeat offender of heinous incidents but fans need guys like Luis like we need beer with our buffalo wings and Sriracha with our eggs.

When it comes to Suarez, the bottom line is the bottom line – the man puts fannies in seats. This the reason why Liverpool refused to sell him this past summer and why most of us are willing to give him yet another chance.

But to claim that Suarez damaged the club’s brand is a joke. If anyone is to blame for the harm done to Liverpool Football Club, it is Liverpool Football Club.

Live by the sword. Die by the sword.

Transfer rumor roundup: PL clubs losing ground for Dembele and more

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With all the major leagues across Europe either closing or already have finished it’s the season of transfer rumors once again.

[ MORE: Three things we learned from Arsenal’s FA Cup win vs. Chelsea ]

Here are several of the juiciest pieces from Sunday:

Three London sides could potentially miss out on Celtic star Moussa Dembele as AC Milan has emerged as a favorite to sign the top-rated Frenchman. Arsenal, Chelsea and Tottenham have all expressed great interest in the promising attacker, who scored 17 goals this season for the Scottish champions.

After struggling at times this season to keep goals out, Liverpool could turn to France as a potential outlet to fix the cracks in their back line. AS Monaco’s Benjamin Mendy already has significant PL interest from Manchester United and Manchester City, but Jurgen Klopp‘s side could also put up a fight.

West Ham is looking to bolster its attack this summer, and with Pep Guardiola likely making significant changes at the Etihad Stadium, Kelechi Iheanacho could be on his way to the Hammers ahead of the 2017/18 PL season.

Manchester City higher ups are keen on having Guardiola bring back goalkeeper Joe Hart from Torino this summer. Hart spent last season on loan with the Italian club after Guardiola sent him away from England early in his managing tenure at the club.

Luis Enrique leaves with feeling of mission accomplished

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MADRID (AP) Luis Enrique leaves Barcelona with no regrets and the feeling of mission accomplished.

[ MORE: Arsenal edges Chelsea to earn FA Cup crown ]

The coach capped his three-year stint with the Catalan club by winning the Copa del Rey title with a 3-1 win over Alaves on Saturday.

Now it’s time to enjoy some much-needed time off after three “intense” seasons, and let the club move on under fresh leadership.

“There is no sadness at all, just happiness,” Luis Enrique said. “I’m the one who decided to stop, and I think that it was a wonderful decision for me, for the players and for the team as well. The intensity of this profession demands maximum dedication every single day and there is a natural wear out.”

He said players always need new challenges and will benefit from a change in leadership, and the club will certainly keep winning despite his departure.

After missing out on the league this season, the Copa del Rey was Barcelona’s second title of the campaign to go along with the Spanish Super Cup, but Luis Enrique has won nearly everything since replacing Gerard Martino in 2014. The former midfielder led Barcelona to the treble of the Spanish league, Copa del Rey and Champions League in 2015. He also managed the league-Copa double in 2016, and also won the European Super Cup and the Club World Cup in 2015.

He said he was “proud” to have helped Barcelona fans celebrate so many accomplishments during his time at the helm.

“If someone had told me when I arrived that I would have the opportunity to help my team win nine titles out of 13 that we played, I’d say that these would be good numbers,” he said. “It would have been nice to have won La Liga and contended for the Champions League title this season, but it just wasn’t meant to be. I believe that the fans recognized the effort and the sacrifice of all the players throughout the season. I have enjoyed the opportunity to make them happy.”

Luis Enrique said he was also lucky to have had the chance to coach a player like Lionel Messi.

“He is extraordinary, extraterrestrial,” Luis Enrique said about the Argentina forward, who scored the team’s first goal on Saturday. “I’ve had the opportunity to enjoy Messi at his best, performing at the highest level. He is the very best, without a doubt.”

Neymar and Paco Alcacer also scored at the Vicente Calderon Stadium to help Barcelona win its third straight Copa del Rey title, and 29th all-time.

Luis Enrique celebrated with his seven-year-old daughter by his side, waving his winner’s trophy and singing the club’s anthem in front of the Barcelona fans who traveled to Madrid.

Barcelona is expected to announce this week that its new coach will be Ernesto Valverde, who left Athletic Bilbao a few days ago.

Luis Enrique’s future remains up in the air.

“I don’t know what I’ll be doing, really. I’m open to every possibility, including changing sports,” the 47-year-old Luis Enrique said, with a smile on his face. “I do know that I’m very competitive and it’s been like this since I was born. Right now I’m looking forward to the opportunity of enjoying my friends and my family.”

Tales Azzoni on Twitter: http://twitter.com/tazzoni

Report: Reus could miss six months after sustaining knee damage

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Marco Reus missed much of the 2016/17 season with injuries, and the Borussia Dortmund attacker had that unfortunate spell continue on Saturday.

[ MORE: USMNT tops Group F and more from the U-20 World Cup ]

The 27-year-old exited the club’s DFB Pokal final win against Eintracht Frankfurt at halftime after suffering a knee injury.

According to German outlet Bild, Reus will miss at least six months as he rehabs and prepares to make a comeback.

Despite the bad news for Dortmund, Thomas Tuchel’s men captured the title behind goals from Ousmane Dembélé and Pierre-Emerick Aubameyang.

Day 9: USMNT tops Group F and more from the U20 World Cup

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Five teams booked their place in the knockout phase at the FIFA Under-20 World Cup on Sunday, including Tab Ramos and the U.S. after the Americans picked up a valuable point to finish atop Group F.

[ MORE: Allardyce steps down at Palace ]

USMNT U-20s 1-1 Saudi Arabia

An unbeaten record in group play has Ramos and Co. moving on to the Round of 16, where the U.S. will meet New Zealand. Brooks Lennon inked his name on the scoresheet for the first time at this month’s World Cup just prior to halftime, before Abdulelah Alamri equalized with almost a quarter hour left to play.

Senegal 0-0 Ecuador

A draw was all Senegal needed to ensure it would continue its run at the World Cup, while Ecuador fell short of a final 16 bid after only managing two draws during Group F play.

New Zealand 0-2 France

With nine goals for and none conceded during Group E play, France remains one of the heavy hitters at the conclusion of the group phase. Les Bleus received a strong contribution from Bastia winger Allan Saint-Maximin, who netted twice in the first half.

Honduras 2-0 Vietnam

Honduras scored twice in the final 14 minutes-plus added time but neither nation reaches the Round of 16 with Sunday’s result.