Luis Suarez labeled a “street fighter” who damaged Liverpool’s brand

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On the heels of Liverpool’s 1-0 loss to Manchester United in yesterday’s Capital One Cup clash, Liverpool managing director Ian Ayre has branded Luis Suarez a “street fighter” whose behavior has damaged Liverpool’s brand.

Wednesday’s match marked the return of Suarez to English football following his 10-match suspension for biting Chelsea defender Branislav Ivanovic, having previously served an eight-game ban for racially abusing Patrice Evra.

Following the match Ayre admitted his delight in Suarez’ return but also noted the negative influence the Uruguayan’s conduct has had on the Anfield club: “It was damaging to the brand but this club is bigger than one player. Luis is a street fighter and we had to deal with it.”

Ayre also discussed the work they’ve done with Suarez and how the latest incident changed the culture at Liverpool: “We’ve worked a lot with him since the Ivanovic incident and he’s back to what he’s best at – terrorizing defenders. . . . We all move on together. Hard work and lessons have been learnt post-Evra and we now have a process in place for any crisis. Not a Suarez crisis, just any one.”

There’s little doubt that Suarez’ actions have hurt his own brand.

By racially abusing Evra, and thereafter refusing to shake Evra’s hand upon returning from suspension, Suarez showed himself to be a person who either didn’t understand the consequences of his actions or simply didn’t care.

By biting Ivanovic, after having already received a seven match ban by the Dutch FA for biting PSV Eindhoven midfielder Otman Bakkal during an Eredivisie match in 2010, question marks were raised once again as to Suarez’ mental state.

These repeat offenses caused fans to scratch their heads. Could it be that Suarez really is just plain crazy?

The answer? Probably. Which is effectively what Ayre was telling us when he labeled Suarez a “street fighter.” Regardless of whether or not that type of violence is part of Suarez’ background, Ayre is suggesting we simply deal with him.

And deal with him we will! Because at the end of the day Luis Suarez is a sublime player and a fantastic character in the world of English football. Yes, Suarez is a repeat offender of heinous incidents but fans need guys like Luis like we need beer with our buffalo wings and Sriracha with our eggs.

When it comes to Suarez, the bottom line is the bottom line – the man puts fannies in seats. This the reason why Liverpool refused to sell him this past summer and why most of us are willing to give him yet another chance.

But to claim that Suarez damaged the club’s brand is a joke. If anyone is to blame for the harm done to Liverpool Football Club, it is Liverpool Football Club.

Live by the sword. Die by the sword.

Galaxy’s Cole admits he enjoys Arsenal struggles

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LA Galaxy left back Ashley Cole left Arsenal for Chelsea more than a decade ago, but that hasn’t erased the bitter memories of the departure from his boyhood club.

Cole was famously involved in a “tapping up” meeting with Chelsea without Arsenal’s permission in 2005, but signed a contract extension with the Gunners. Still, he was gone a year later in messy circumstances.

[ MORE: Guardiola close to adding $43m GK? ]

As the most capped fullback in England’s history who boasts both Premier League and Champions League titles with Chelsea, Cole easily could rest on his own laurels and move on from the divorce.

But when asked whether he’s enjoying Arsenal’s current struggles, Cole couldn’t help himself.

“If I’m honest, yeah, I still think to this day. I laugh to myself. I had a lot of history there and I think the way I left was maybe a bit dodgy but the lack of respect they showed me as well.”

Cole accepts a share of the blame for his time ended at Arsenal, but says he doesn’t regret it. Still, his response is not a picture of class.

Next time, just laugh and say, “Next question,” Ashley.

“I’m not a bad guy” – Convicted murderer, new club defend signing

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A week ago, we brought you the story of goalkeeper Bruno Fernandes finding a new club despite a conviction for ordering the torture and murder of his mistress, whose body was then fed to dogs. The two were having a disagreement on child support.

Fernandes, 32, was set free from jail on a technicality and has since been signed by Boa Esporte in Brazil. He said he couldn’t “throw in the towel” on his career because he believed in himself.

Fans were outraged with the team, major sponsors pulled their funding, and an activist group even hacked Boa Esporte’s web page.

[ MORE: Guardiola close to adding $43m GK? ]

And the club is digging in its heels.

Boa Esporte’s president, Rone Moraes da Costa, reacted to protests by saying he’d rather move the team than not give Fernandes a chance to resurrect his career.

As for Fernandes, he clearly is having trouble explaining why he’s getting another chance. From The Guardian:

“What happened, happened. I made a mistake, a serious one, but mistakes happens in life – I’m not a bad guy. People tried to bury my dream because of one mistake, but I asked God for forgiveness, so I’m carrying on with my career, dude. I’m starting over.”

One mistake. Wow. There are few clubs in the world which fit the bill of being the majority of fans’ least favorite team, but Boa Esporte could get there. Surely there must be more to the story?

Nothing new about the challenges facing USMNT

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This next week may define a generation of USMNT players, but only if it goes poorly.

That may sound overly dramatic, but it isn’t. The United States started 0-2 in the final round of World Cup qualifying, earned its coach a firing, and now stares down its status in the confederation.

Honduras is coming on Friday, far from a pushover. Then it’s off to Panama for another tricky tie. In a vacuum, coming up short in one of the two isn’t the end of the world, but the Yanks will be expected to take a minimum four points. Even that would be a disappointment to many.

[ MORE: Guardiola close to adding $43m GK? ]

The crutches are gone, aside from any being used by injured players back in Germany (Bobby Wood and Fabian Johnson chief amongst them). Fifteen of Honduras’ players play domestically, and Panama isn’t much better in overall quality.

Frankly, and it’s been written before, the United States should outclass both of these foes. If Bruce Arena’s bunch doesn’t, well, it spells woe for the country’s soccer development as a whole.

For now, supporters and players have been able to cling to the thought that Jurgen Klinsmann was responsible for the Yanks’ struggles. In some ways, he most certainly was to blame for setbacks like the CONCACAF Cup loss to Mexico and the pathetic performance against Costa Rica that earned him a firing.

Several of the United States’ current elder statesmen have built legacies that can survive big hits. Tim Howard and Clint Dempsey may go down in history as the two biggest stars in program history (There will be an argument for both as No. 1 along with Landon Donovan and Claudio Reyna). DaMarcus Beasley is an all-timer, too.

Michael Bradley, Geoff Cameron, and Jozy Altidore are on track for that, too, and there’s an argument to be made the trio is already there, especially for Cameron, who’s a mainstay in the Premier League. Each has found success in Europe after getting their starts in Major League Soccer, and have etched their names into the national record books.

There’s still very little reason to believe the USMNT will miss the 2018 World Cup even with the 0-2 start. The class is just too much to consider the Yanks will finish below Panama, Honduras, and Trinidad and Tobago over the course of 10 matches (The fourth place side gets a shot at an Asian side like Saudi Arabia, UAE, or Uzbekistan in a two-legged affair).

But turning it around has to start now. The Yanks have to handle their business in these qualifiers, and make at least the Gold Cup final to build momentum toward Russia. Anything short of that is abject failure.

Again, this absolutely should happen, starting Friday. Even given the poor start, losses or even a pair of draws this week would be legitimately shocking, and set the program back ages. Howard set it up well Tuesday when he pointed out that the U.S. has gotten to points like this before, and they always belly up to the bar and outlast all comers.

A lot of fans have this nagging voice in their heads, asking nefariously, “What if they don’t?”

Podolski after golazo finale: “This is like a great movie”

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Lukas Podolski has won a EURO, a World Cup, and the Bundesliga with two different sides.

Only Lothar Matthaus and Miroslav Klose have been capped more than Germany’s Polish born Podolski, and he received a hero’s send-off from the home crowd at Germany’s 1-0 win over England on Wednesday.

And of course he sent himself off in style with a gorgeous goal.

[ MORE: Guardiola close to adding $43m GK? ]

Podolski said there were more than 30,000 people from Cologne at the match, where he won one of his two Bundesliga titles.

“That’s when you know where you home is, and that you’ve done a lot of good, also off the pitch,” Podolski said. “That makes me very proud.”

It was a perfect night to say goodbye, and the goal made it almost surreal (Thomas Muller called it “cheesy”).

From Goal.com:

“This is like a great movie,” he told ARD. “We win 1-0 and I score the goal.

“I know I have a left foot that was probably gifted to me by God, or someone up there, and I can always rely on it. I am proud of these last 13 years.”

Feel good hit of the Spring.