What a U.S. Open Cup final! … Too bad a few more people could not see it

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Who doesn’t love a huge upset in tournament play? (Well, who outside of Utah this morning, in this case.)

D.C. United holding out heroically against heavily favored Real Salt Lake on Tuesday at Rio Tinto was brilliant theater, a real memory maker and a fitting end for the 100th edition of a storied tournament built on the possibility of these very upsets.

The question on the day after Tuesday’s soccer version of a D.C. Shutdown is this: If such a thing happens again next year, will more people be able to see it? Because for all the brilliance of last night’s underdog triumph, the storybook finish was diminished by a lack of viewers and the attached lack of a big, national event feel.

(HT to the Salt Lake Tribune; I stole the “D.C. Shutdown” line from the paper’s headline this morning.)

Worse, Tuesday’s big moment was turned into a punch line, with the clevers of Twitter cracking on about how they were planning to watch:

source:

I know it’s easy to blame U.S. Soccer here, but that’s an overly simplified explanation.

The game was broadcast on GolTV, which is in the second year of its three-year agreement with U.S. Soccer to televise the Lamar Hunt U.S. Open Cup final. Two things to know:

All the other potential TV partners (larger ones, that is) said “pass” on the opportunity to show the final. Hardcore soccer supporters here love the U.S. Open Cup, and rightly so.  (I certainly do, by the way; it’s an absolute gem.) But supporter regard and actual brand value are not attached in any meaningful way. In other words, the dollar value of the tournament is, let’s just say, something less than staggering.

This ain’t no NCAA Basketball Tournament.

Second, when U.S. Soccer signed the agreement with GolTV, no one in the industry knew that BeIN Sport, backed with stacks of cash through its attachment to Al Jazeera Media Networks, was going to absolutely cut the legs from beneath GolTV. When BeIN gobbled up GolTV’s most valuable properties (U.S. television rights for La Liga, Serie A, Ligue 1, Copa del Rey and South American World Cup qualifiers, for instance), GolTV’s market share and its very relevancy fell off the table.

Long story short, BeIN Sport has practically killed off GolTV, and the U.S. Open Cup final became collateral damage.

GolTV had no pre- or post-game show Tuesday – thanks, by the way, to MLSSoccer.com for providing one – and did not even have its broadcasters on site. Nothing says “mailing it in” like calling a final from a studio.

So … will it get better next year?

Short answer: possibly, but nothing is likely.

source: Getty Images
Precious few TV viewers watched D.C. United lift its third Lamar Hunt U.S. Open Cup trophy Tuesday night in Sandy, Utah.

“We are always looking for ways to get  as many people as possible watching our matches,” U.S. Soccer spokesman Neil Buethe told me this morning, “whether that is U.S. men’s or women’s national team matches or the Open Cup final or other matches in the national team program.”

When I asked about streaming and why last night’s match was not available via internet, Buethe could only say that it was discussed but was ultimately GolTV’s choice.

Marketing U.S. Soccer’s Open Cup is always tricky business. MLS clubs and U.S. Soccer could potentially enhance the brand by adding big marketing dollars, but there are no guarantees for a tournament that simply does not have a substantial, national footprint. In all honesty, it’s a tournament where continued organic growth probably remains the best course; throwing money willy-nilly seems unwise, especially considering MLS and its clubs mostly remain awash in red ink.

The one possible escape hatch would be U.S. Soccer and Soccer United Marketing (Major League Soccer’s marketing arm) bundling the tournament final along with other properties. That’s how MLS has enhanced the value of its TV contracts, by bundling national team rights with MLS rights.

Until then, hope for better days for GolTV, I suppose.

(MORE: D.C. United revels in victory; celebration video)

(MORE: D.C. United stuns Real Salt Lake in U.S. Open Cup final)

CCL: Lodeiro from 45; Royer’s diving header — SEA, RBNY lead (video)

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After 45 minutes of their respective CONCACAF Champions League knockout-round quests, things are going unnervingly well for the Seattle Sounders and New York Red Bulls.

[ MORE: FC Dallas disappoint in CCL; Club America flying ]

If you’ve watched Major League Soccer teams try, try and try again — only to eventually fail in spectacular fashion — in CCL over the years, you might say things are going a little too well.

There’s still another 45 minutes to be played on Thursday — plus the return legs next week — but both the Sounders and Red Bulls hold 1-0 halftime leads, and the vitally important away goals which come with it. Nicolas Lodeiro’s 45-yard, first-time lob of the Santa Tecla (El Salvador) goalkeeper in the 15th minute has already been eternally etched into the memories of Sounders fans.

Just 15 minutes later, Daniel Royer perfectly executed the diving header and got on the end of Bradley Wright-Phillips’ curling ball into the box to Jesse Marsch’s side ahead of Honduran side CD Olimpia.

Villarreal DF Semedo charged with attempted murder

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MADRID (AP) A Spanish judge has charged Villarreal defender Ruben Semedo with attempted murder and ordered him to be temporarily detained without bail.

Court officials in Lliria say on Thursday the Portuguese player is also charged with assault, robbery, illegal detention, and illegal possession of firearms.

Semedo testified before a judge on Thursday, and left the court in handcuffs.

The 23-year-old Semedo was detained early Tuesday, accused of tying up, assaulting and threatening another man last week. Authorities say he and two other men allegedly held the victim captive while they robbed his apartment.

Semedo’s agents told Spanish media the player denies any wrongdoing.

Villarreal on Tuesday said it was investigating Semedo and would take appropriate disciplinary action.

Villarreal signed Semedo from Sporting Lisbon last summer for a reported fee of $17 million.

Wenger: Arsenal “complacent, had no ideas” in Ostersunds loss

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Perhaps Sunday’s League Cup final had already reached the forefront of their minds, but Arsene Wenger admonished his players, whom he said were “complacent, not focused” and “had no ideas” for much of Thursday’s Europa League defeat, at home, to Swedish side Ostersunds.

[ MORE: Premier League TV schedule | Man United vs. Chelsea ]

The Gunners advanced to the round of 16 on the back of their 3-0 first-leg victory last week, but Wenger was understandably displeased by the effort he saw and expressed such feelings in no uncertain terms, before quickly easing up and praising the fact they were able to pull back a goal against the current fifth-place team from Sweden — quotes from the BBC:

“We were not at the races in the first half,” said Wenger, who saw his side booed off at half-time and full-time. I think in the second half it was much better and we should have scored a few goals.

“In the first half, we were in trouble and in danger because we were complacent, not focused and were open every time we lost the ball. We had no ideas with the ball and that’s why we were in trouble.

“We responded very well because we did the job to qualify, but that’s what we have to take from the night and that’s all.”

With Arsenal now trailing fourth-place Chelsea by eight points (and seven back of fifth-place Tottenham Hotspur), winning the Europa League might just be the Gunners’ last chance at qualifying for next season’s Champions League.

Batshuayi racially abused by Atalanta fans

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Borussia Dortmund striker Michy Batshuayi says he was subject to racist chants from Atalanta fans during a Europa League game in Italy.

The Belgium international, on loan from Chelsea, tweeted:

Dortmund advanced to the round of 16 by drawing 1-1 to beat Atalanta 4-3 on aggregate on Thursday.

The game was played at Mapei Stadium in Reggio Emilia because Atalanta’s home stadium is unsuitable for UEFA games.

There have been several incidents of racism at Serie A matches this season.