What a U.S. Open Cup final! … Too bad a few more people could not see it

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Who doesn’t love a huge upset in tournament play? (Well, who outside of Utah this morning, in this case.)

D.C. United holding out heroically against heavily favored Real Salt Lake on Tuesday at Rio Tinto was brilliant theater, a real memory maker and a fitting end for the 100th edition of a storied tournament built on the possibility of these very upsets.

The question on the day after Tuesday’s soccer version of a D.C. Shutdown is this: If such a thing happens again next year, will more people be able to see it? Because for all the brilliance of last night’s underdog triumph, the storybook finish was diminished by a lack of viewers and the attached lack of a big, national event feel.

(HT to the Salt Lake Tribune; I stole the “D.C. Shutdown” line from the paper’s headline this morning.)

Worse, Tuesday’s big moment was turned into a punch line, with the clevers of Twitter cracking on about how they were planning to watch:

source:

I know it’s easy to blame U.S. Soccer here, but that’s an overly simplified explanation.

The game was broadcast on GolTV, which is in the second year of its three-year agreement with U.S. Soccer to televise the Lamar Hunt U.S. Open Cup final. Two things to know:

All the other potential TV partners (larger ones, that is) said “pass” on the opportunity to show the final. Hardcore soccer supporters here love the U.S. Open Cup, and rightly so.  (I certainly do, by the way; it’s an absolute gem.) But supporter regard and actual brand value are not attached in any meaningful way. In other words, the dollar value of the tournament is, let’s just say, something less than staggering.

This ain’t no NCAA Basketball Tournament.

Second, when U.S. Soccer signed the agreement with GolTV, no one in the industry knew that BeIN Sport, backed with stacks of cash through its attachment to Al Jazeera Media Networks, was going to absolutely cut the legs from beneath GolTV. When BeIN gobbled up GolTV’s most valuable properties (U.S. television rights for La Liga, Serie A, Ligue 1, Copa del Rey and South American World Cup qualifiers, for instance), GolTV’s market share and its very relevancy fell off the table.

Long story short, BeIN Sport has practically killed off GolTV, and the U.S. Open Cup final became collateral damage.

GolTV had no pre- or post-game show Tuesday – thanks, by the way, to MLSSoccer.com for providing one – and did not even have its broadcasters on site. Nothing says “mailing it in” like calling a final from a studio.

So … will it get better next year?

Short answer: possibly, but nothing is likely.

source: Getty Images
Precious few TV viewers watched D.C. United lift its third Lamar Hunt U.S. Open Cup trophy Tuesday night in Sandy, Utah.

“We are always looking for ways to get  as many people as possible watching our matches,” U.S. Soccer spokesman Neil Buethe told me this morning, “whether that is U.S. men’s or women’s national team matches or the Open Cup final or other matches in the national team program.”

When I asked about streaming and why last night’s match was not available via internet, Buethe could only say that it was discussed but was ultimately GolTV’s choice.

Marketing U.S. Soccer’s Open Cup is always tricky business. MLS clubs and U.S. Soccer could potentially enhance the brand by adding big marketing dollars, but there are no guarantees for a tournament that simply does not have a substantial, national footprint. In all honesty, it’s a tournament where continued organic growth probably remains the best course; throwing money willy-nilly seems unwise, especially considering MLS and its clubs mostly remain awash in red ink.

The one possible escape hatch would be U.S. Soccer and Soccer United Marketing (Major League Soccer’s marketing arm) bundling the tournament final along with other properties. That’s how MLS has enhanced the value of its TV contracts, by bundling national team rights with MLS rights.

Until then, hope for better days for GolTV, I suppose.

(MORE: D.C. United revels in victory; celebration video)

(MORE: D.C. United stuns Real Salt Lake in U.S. Open Cup final)

WATCH: Camila’s wicked swerving goal for Brazil

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The Tournament of Nations got underway earlier Thursday, with Brazil and Japan drawing 1-1 in Seattle.

While some in the crowd may’ve been waiting to see the United States women’s national team and Australia in the second game of the twin bill, they got an absolute treat from Brazil’s Camila.

[ MORE: Galaxy’s season-changing signing ]

The Orlando Pride midfielder is yet to scoop up 10 caps, but blasted this 25-yard goal home with a wicked outside bend.

The aesthetics are terrific.

LA Galaxy’s second Dos Santos signing is a season-changer

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Remember this day, MLS fans, as one that perhaps helped determine an MLS Cup Finalist.

The LA Galaxy have signed Villarreal midfielder and Mexican national teamer Jonathan Dos Santos, and he’s the sort of player who could alter the landscape of the Western Conference.

Like Nicolas Lodeiro to Seattle last season and New England’s addition of Jermaine Jones in 2014, Dos Santos’ move comes with the distinct possibility of elevating LA into the next stratosphere.

[ MORE: USMNT’s Arriola attracting transfer interest ]

Take the Galaxy’s history of winning, and toss in a midseason coaching improvement from Curt Onalfo to Sigi Schmid, as well as MVP-in-their-own-right caliber teammates Giovani Dos Santos, Romain Alessandrini, and Jelle van Damme.

Don’t sleep on the fact that Schmid might be gathering momentum from inheriting a talented and underachieving roster and a brand new game-changing midfielder, which feels a bit like karmic retribution for Seattle firing him and signing Lodeiro the next day last season. Seattle only went and won the MLS Cup.

Schmid has used any number of formations, but could deploy a 4-3-3 with Jona Dos Santos, Jermaine Jones, and Joao Pedro in the midfielder and Giovani Dos Santos, Alessandrini, and Gyasi Zardes up top (Sebastian Lletget could return at some point, too).

Now FC Dallas is very deep, Sporting KC looks powerful, and Seattle won it all last year — plus, may be adding Derlis Gonzalez?!? — but LA’s move to add Dos Santos creates a quartet of teams with proven mettle (Houston looks decent, too, but I have concerns about their first-time as a unit in the playoffs).

Joey Barton’s gambling ban lowered by almost 5 months

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Joey Barton’s 18-month ban for betting on almost 1,300 soccer-related events has been lowered to 13 months and one week.

Putting aside the hilarity of grown men and women discussing whether an extra week was necessary, the alteration means he’ll be eligible to return to football on June 1, 2018.

[ MORE: USMNT’s Arriola attracting transfer interest ]

While that still hampers the idea of the 34-year-old playing again — he’ll be 36 when the ban ends — it’s a significant change if he’s open to the idea of returning to the game.

Barton’s original ban expired in late October 2018, well into a season. From Sky Sports:

The appeal board also agreed: “It was clear that Mr Barton was not involved in any cheating, he did not influence any games and there was nothing suspicious about his bets.

“(The reduction) reflects the overall seriousness of the breaches and also the mitigation of Mr Barton’s addiction.”

Barton’s remarkably controversial career has including several suspensions and imprisonment, but he always found his way back to the field and was very good when in form. After time at Manchester City and Newcastle United, Barton fended off naysayers with stints at QPR, Marseille, Burnley, and a regrettable move to Rangers.

We may see him on the field in August 2018.

FIFA fines Qatar after players’ political support for Emir

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ZURICH (AP) FIFA has fined Qatar’s soccer federation after national team players breached rules against political statements by displaying T-shirts of the country’s Emir at a World Cup qualifier.

FIFA says its disciplinary panel imposed a 50,000 Swiss francs ($51,800) fine and reprimanded Qatar, the 2022 World Cup host.

[ MORE: Nainggolan staying at Roma ]

The incident happened in Doha on June 13, amid a dispute with regional rivals Saudi Arabia, Bahrain and the United Arab Emirates.

Qatar’s players warmed up for a 3-2 win over South Korea wearing white T-shirts with an image of Emir Sheikh Tamim bin Hamad Al-Thani to show their support for him.

FIFA says the charges related to “displaying a political image” and “political displays” by spectators.