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MLS opportunity lost: Once again, no simultaneous kickoffs for final match day

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Yet another MLS final weekend is about come and go and, again, we can pick up an infuriated pen and mark this one down under “Opportunity Lost.”

The league misses so, so much by not having simultaneous kickoffs on the final weekend of play.

In fact, since Major League Soccer is divided into conferences, the league would stand to register a double-word score on this one. Eastern Conference on Saturday, all games kicking off at the same time. And then Western Conference on Sunday, same deal, all games kicking off at once.

The drama is potentially brilliant. Potentially even game-changing for the league, if managed properly, with exposure maximized.

Soccer fans in this country were just treated to tense and dramatic theater that can unfold thanks to simultaneous kickoffs. The final night of CONCACAF qualifying, with something on all three matches, was sensationally memorable stuff. And that’s with the United States only being peripherally involved!

Look at the games this weekend:

Five games in Round 35 are clashing of Eastern Conference clubs, and every single one will tell something about the playoffs. Foremost, between Montreal, Chicago, New England and Houston, one member of that nervous foursome is not going to make it. Plus, there’s New York and Sporting Kansas City still angling for Supporters Shield and the Eastern regular season championship (not to mention the best shot at hosting MLS Cup.)

That’s drama – and that’s potential exposure Major League Soccer cannot buy!

Things are decided in the West as for who is going to the 2013 playoffs – but potential positioning is all over the place.

And yet, like every year, game times are all over the place, spread over several hours. Sigh.

Why? It mostly comes down to this: small thinking. It’s small thinking for a league whose “Think Big!” time has arrived.

It’s about built-in TV slots. And about concerns of individual clubs that might prefer this start time over that one. There are some other minor concerns, but … yeah, thinking small.

(By the way, flexible TV scheduling would also help, rather than locking in the games 10 months earlier. One of the nationally televised games this weekend is San Jose-Dallas, which is the only match of 10 in Round 35 that will not help decide playoff spots or post-season seeding. Sigh.)

Thinking big would be imagining something like the Premier League finish of two years back, when Manchester City claimed the crown on Sergio Aguero’s historic strike. I mean, watch this thing!

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What about the big drama that we sometimes get with final group play days at a World Cup? Anyone remember 2002 in Asia, when the Americans fell behind to Poland and became so dependent on a result from match playing out simultaneously – there’s that word again – 115 miles away between South Korea and Portugal? (Thanks again, Park Ji-Sung!) That’s the dramatic, unforgettable stuff!

There’s something else quite important to consider here: fairness.

Teams that kick off later than others may benefit from an unfair advantage. With playoffs beginning so quickly after the final kick – the last MLS regular season games ends late Sunday, the first 4th vs. 5th eliminator match is Wednesday, about 68 hours in between – unfair advantages is quite possible.

Specifically, one team may get an extra day of rest (by playing Saturday rather than Sunday). Or, a club may benefit by resting players on that final day because they know something about their playoff fate or positioning based on an earlier Round 35 result. How is that fair?

At some point, marketing concerns need to be put aside and matter of simple fairness need to be paramount.

It was OK for MLS to be deficient in these ways in early years; scheduling was brutally tough as so few clubs had control of their facilities. We are way past the tipping point on that one. And we’re also past the point where teams were losing so much money, things like “simultaneous kickoffs” was just a pricey luxury.

I have been writing about this for almost five years now; it’s time MLS catches up – and time they stopped blowing this wonderful opportunity.

Ex-Guatemalan soccer chief pleads guilty in FIFA bribe case

PRATO, ITALY - APRIL 13: General view during the FIFA Futsal playoff match between Italy and Hungary on April 13, 2016 in Prato, Italy.  (Photo by Gabriele Maltinti/Getty Images)
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NEW YORK (AP) A former Guatemalan soccer federation president has pleaded guilty in New York to charges related to a sprawling corruption investigation of world soccer.

[ MORE: Christian Vieri ready for return, pursuing Chinese Super League ]

Brayan Jimenez pleaded guilty Friday to federal racketeering conspiracy and wire fraud conspiracy charges, each carrying up to 20 years in prison. It’s unclear when he’ll be sentenced.

The 62-year-old Jimenez is among 40 people from around the world charged in a FIFA bribery scandal over lucrative broadcasting rights.

Prosecutors say Jimenez accepted hundreds of thousands of dollars in bribes from a Florida-based sports marketing company. They say in exchange for the money Jimenez awarded the company media marketing rights to the Guatemalan soccer team’s World Cup qualifying matches in 2018 and 2022.

Jimenez’s attorneys haven’t returned a message seeking comment on his guilty plea.

D.C. United acquires Igboananike from Fire in trade

BRIDGEVIEW, IL - MARCH 06:  Andrea Pirlo #21 of the New York City FC looks to pass against Kennedy Igboananike #77 of the Chicago Fire at Toyota Park on March 6, 2016 in Bridgeview, Illinois. The New York City FC defeated the Fire 4-3.  (Photo by Jonathan Daniel/Getty Images)
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With the playoffs still very much in sight, D.C. United is making another attempt to boost its struggling attack.

[ MORE: NYCFC, Rapids meet in Bronx on Saturday ]

After recently trading for New York City FC forward Patrick Mullins and New York Red Bulls midfielder Lloyd Sam, D.C. has completed a trade for Chicago Fire attacker Kennedy Igboananike in exchange for target allocation money and a third-round draft selection in the 2019 MLS SuperDraft.

In over a season-and-a-half in MLS with the Fire, Igboananike notched 11 goals and four assists in 49 matches. The Nigerian forward is a Designated Player, and is due to make over $900,000, according to the MLS Players’ Union website.

[ MORE: Christian Vieri trying to make comeback in Chinese Super League ]

D.C United is currently eighth in the Eastern Conference standings, sitting on 20 points through 21 matches. The team is four points behind the New England Revolution for the final playoff position.

Report: Atletico set to offer $52 million for Chelsea’s Costa

LONDON, ENGLAND - MARCH 09:  Diego Costa of Chelsea shoots past Thiago Silva of PSG to score a gol to level the scores at 1-1 during the UEFA Champions League round of 16, second leg match between Chelsea and Paris Saint Germain at Stamford Bridge on March 9, 2016 in London, United Kingdom.  (Photo by Mike Hewitt/Getty Images)
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Already with one of the world’s most dangerous attacks, Atletico Madrid is prepared to add another dimension into the mix.

[ MORE: Man City makes final bid for defender John Stones ]

Daily Mail is reporting that the Spanish side is prepared to offer Chelsea over $52 million for striker Diego Costa, who joined the team from Atletico back in 2014.

While the Blues have maintained their position that Costa isn’t for sale, Atletico looks to boost its already strong offense with the 27-year-old Spaniard. Diego Simeone’s group already features talented attacking duo Antoine Griezmann and Fernando Torres.

During his previous stint in La Liga, Costa netted 56 goals across all competitions in two seasons with the Rojiblancos.

[ MORE: Christian Vieri trying to make comeback in Chinese Super League ]

Chelsea is reportedly pursuing former striker Romelu Lukaku after signing Belgian Michy Batshuayi this summer. Antonio Conte’s side also features young forward Bertrand Traore, who has made a strong impression during the preseason.

Report: Manchester City makes final bid for John Stones

LONDON, ENGLAND - JANUARY 16:  Diego Costa of Chelsea and John Stones of Everton compete for the ball during the Barclays Premier League match between Chelsea and Everton at Stamford Bridge on January 16, 2016 in London, England.  (Photo by Mike Hewitt/Getty Images)
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Take it or leave it.

Manchester City has made a final push for Everton defender John Stones, and has set its last offer at $52 million. Last month, the Citizens made the same exact bid for the 22-year-old, which was rejected by Everton.

[ MORE: Italian legend Christian Vieri looks to join Chinese Super League ]

City is said to be looking to avoid overpaying for Stones, after compensating Porto over $55 million for centerback Eliaquim Mangala two years ago.

While Stones has gone on record saying that he wants to play for manager Pep Guardiola at the Etihad Stadium, it remains to be seen if Everton will part ways with its prized defender.