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Dynamo president Chris Canetti talks Houston’s low turnout; We talk viability of a mid-week first round

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As the playoffs began last season, I had a brief Twitter exchange with Brendan Hannan (then a communication guy with Chicago) about the poor attendance at Toyota Park for the Fire’s first round match. In addition to the normal challenges facing Chicago’s ticket sales, the opening round match had fallen on Halloween. That combined with a weeknight’s trip to Bridgeview (say, 15 miles outside Chicago) and a short window to promote after their regular season finale meant only 10,923 showed up for the match.

Brendan’s explanations came to mind as I watched last night’s game in Houston, where a  crowd of 10,476 watched the Dynamo eliminate the Montréal Impact. Though the result moves Houston a step closer to their third straight MLS Cup final, the night was disappointing on separate level. Every shot of the crowd forced television viewers to wonder why a good team with a history of success can’t draw more people to their two-year-old facility.

[MORE: Houston Dynamo 3-0 Montreal Impact: Quick start lifts Houston to next round (video)]

“There were some real challenges last night,” Dynamo president Chris Canetti told me this afternoon, his sanguine explanation putting the low turnout in a different content. A practical conspiracy of factors — from the holiday, to short turn-around, to weather and a crowded sports week —  helped produce the team’s season-low crowd.

The biggest issue was the holiday. For the second straight year, Major League Soccer’s Eastern Conference playoffs started on Halloween. For a league and sport that tends to draw a younger audience, it’s a killer coincidence.

“For a huge percentage of our fanbase, that was the issue,” according to Canetti. “Halloween is a time you spend with your kids and you do things. I think that was a very difficult obstacle to overcome.”

It could have been overcome, Canetti feels, had other factors not lined up against the team. Houston was hit by another of their characteristic mini-monsoons mid-week, causing flooding throughout southeast Texas. By early afternoon on Thursday, the showers had been turned off, but the storm still kept people away from BBVA Compass.

The University of Houston also had a football game, forcing some fans to make a choice, but the bigger problem may have been an unexpectedly crammed media landscape. At a time of the year when the Dynamo can usually gain some traction, Dwight Howard was making his debut for the Rockets and the Texans were changing quarterbacks. Add in the unfortunate passing of local legend Bum Phillips, and Houston was squeezed out.

source: AP
Houston averaged over 21,000 fans for their two 2012 playoff games. On Thursday, they drew less than 11,000 for their playoff opener. (Photo: AP Photo.)

“The Dynamo have a great track record for attendance, particularly playoff attendance,” Canetti notes, the team averaging over 21,000 for their two 2012 playoff games. “One of the reasons we were able to drive such a great attendance in years’ past is because we were able to elevate our brand and get huge media exposure in the market. The media market was very cluttered this week in Houston.”

Given four days to get the word out, Houston couldn’t penetrate that market. The people who ended up at the stadium were the diehards.

“Those fans were loud, the ones that were there,” Canetti says. “Those are our most ardent supporters. They brought it last night.”

Like Chicago, Houston’s situation is unique, but as places like Kansas City, Portland, and Seattle show, there’s more to a full house than nice numbers and lined pockets. If you can fill out a stadium, the television product is much better, and if there’s one thing the league needs to be concerned about more than anything else, it’s how it comes off on broadcast. It’s part of the reason why the English and German leagues come off a little better than Spain’s (non-Barça, Real Madrid) or Portugal’s. It’s also the reason why a Philadelphia Union match creates a better broadcast experience than a D.C. United game.

Dynamo fans did seem louder than the 10,000-person crowds we see elsewhere, but with seas of orange seats visible around the stadium, MLS didn’t put their best foot forward. Instead of marveling at how far the league has come, people tuning in last night might wonder how far MLS needs to go.

“We’re a growing league, we’ve got an incredibly bring future,” Canetti confessed. “These are bumps in the road along the way.”

“I don’t think anybody wishes that we have to play mid-week playoff games, especially on a Halloween. That would include the folks at the league office. I certainly understand the scheduling challenges that put us in this position, especially this year as we have to battle a FIFA window coming up.”

But at some point, you have to set priorities. In that sense, maybe reducing the regular season schedule does make sense, providing a solution that will give the league more flexibility when scheduling these all-important, marquee matches. Or if a solution can’t be found for the first round game, perhaps eliminating them entirely should be considered. Four playoff teams in each conference seems like enough, even if Houston wouldn’t have made last year’s playoffs with a smaller field.

There’s little point to putting matches on television that aren’t going to show the league in a positive light. Did last night’s game cross that line? Perhaps not, but casual MLS fans tuning in for a playoff atmosphere didn’t get it. And it wasn’t the Dynamo’s fault.

“It’s not that we stink or we don’t know what we’re doing here,” Canetti explains. “We’ve got some real, real challenges that need to be understood.”

For teams like Houston and Chicago, those challenges include fighting for space in crowded sports landscapes. For MLS, the task is putting their franchises in the best position to win those battles.

Does the mid-week, quick turnaround playoff game do that? Not Thursday in Houston. Not last year in Chicago.

Burnley’s Andre Gray charged by FA over Twitter posts from 2012

BURNLEY, ENGLAND - AUGUST 13: Andre Gray of Burnley during the Premier League match between Burnley and Cardiff City at Turf Moor on  August 13, 2016 in Burnley, England. (Photo by Lynne Cameron/Getty Images)
Photo by Lynne Cameron/Getty Images
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A Premier League player is set to be punished by English football authorities for discriminatory comments he made on social media more than four years ago.

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The comments made by Burnley striker Andre Gray between Jan. 9 and March 11, 2012 appeared anti-gay. They came to light on Saturday, when they were retweeted by other people after he scored his first Premier League goal for Burnley in the team’s 2-0 win over Liverpool. Gray released a public apology after the match.

Gray was charged with misconduct on Tuesday by the Football Association, which said the alleged comments “were abusive and/or insulting and/or improper and/or brought the game into disrepute.”

Gray said in his apology “the tweets were posted four years ago when I was a completely different person to the man I am now.”

“I have experienced a lot over the past four years and have had to take responsibility for a number of things in my life which has enabled me to mature and grow as a person since that time,” the 25-year-old Gray said.

“I have a lot of regrets regarding a number of things I’ve done in the past and realize I have made some big mistakes, none more so than these tweets, but I would like to stress that I’ve worked incredibly hard to completely transform my life since that time.”

[ MORE: Champions League roundup — Roma self-destruct; Celtic sneak in ]

Gray said he wanted to clarify that he was “absolutely not homophobic” and to “ask for forgiveness to anyone I offended.”

The FA said Gray had until Aug. 31 to respond to the charge.

“He has moved a long way in life,” Burnley manager Sean Dyche said Tuesday. “He’s made that clear with an apology and also to remind the club, `It’s four years ago, I’m a different person.’

“A lot has gone on in his life to get him where he’s got to, I think he made that clear. It was authentic what he said (in the apology).”

Gray was the top scorer in the second-tier League Championship last season, helping Burnley achieve an immediate return to the Premier League.

Arsenal, Stoke target Jones part of Mourinho’s plans, will stay at Man United

MANCHESTER, ENGLAND - DECEMBER 19: Wes Hoolahan of Norwich City and Phil Jones of Manchester United compete for the ball during the Barclays Premier League match between Manchester United and Norwich City at Old Trafford on December 19, 2015 in Manchester, England.  (Photo by Clive Brunskill/Getty Images)
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Other Premier League clubs might be interested in Phil Jones, but Jose Mourinho has no intentions of letting the 24-year-old future England captain Manchester United center back leave anytime soon.

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Mourinho and Man United have received multiple approaches for Jones this summer, but never entertained the idea of selling, according to the Guardian. Arsenal were said to have been interested earlier in the summer, while Stoke City are presently trying to pry the Blackburn Rovers academy product away from Old Trafford, as confirmed by Mark Hughes’ assistant, Mark Bowen, earlier this week.

Jones moved to Man United in the summer of 2011 for a fee believed to be north of $20 million. While he’s endured his share of hard times in his five seasons at the club, Jones would easily be a 30-$35 million player giving fees paid for comparable center backs in recent transfer windows.

[ MORE: Champions League roundup — Roma self-destruct; Celtic sneak in ]

While Jones is yet to see the field early in the 2016-17 season, he remains a viable option, along with Chris Smalling, behind $40-million summer signing Eric Bailly and midfielder-turned-defender Daley Blind. Over the course of a 38-game PL season, the UEFA Champions League Europa League, FA Cup and EFL Cup, a busy schedule and injuries will provide plenty of chances to impress the new manager and reclaim a regular place in the first team.

MLS preview: Galaxy, Sounders, Toronto FC hit the road midweek

Toronto FC's Sebastian Giovinco celebrates after scoring his team's second goal against Colorado Rapids during the first half of the MLS soccer game in Toronto on Saturday, Sept. 19, 2015. (Chris Young/The Associated Press via AP)
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Previewing the biggest games across Major League Soccer on Wednesday…

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Orlando City SC vs. Toronto FC — 7:30 p.m. ET (MLS Live)

Quick quiz: Which is the hottest team in MLS right now? Answer: It’s TFC, who are unbeaten in their last six games, a stretch which includes five wins and an aggregate score of 16-4. OK, so how are they doing it? Don’t ask silly questions. In those six games, Sebastian Giovinco, who’s again running away in the MVP race and will become the first back-to-back winner in league history (only Preki has ever been a two-time winner), has scored eight goals and notched four assists. He’s been even better this year than he was in 2015. His 2016 season tally currently stands at 16 and 11. He’ll likely be the first player in MLS history to notch multiple 20-goal seasons, if Bradley Wright-Phillips, who has 15 this season, doesn’t get there first.

It’s not only Giovinco, though, but the return Jozy Altidore which has allowed the Italian superstar the freedom, the space, and the hold-up play to thrive as he’s done. Giovinco has been given a free role by head coach Greg Vanney, and Altidore’s ability to occupy two center backs at once, along with his ability to hold the ball up and draw the opposing defense toward him, has resulted in Giovinco scoring a number of easy chances no player of his quality should ever be allowed to see. It’s amazing what happens when you build a team and system around your best player, rather than try to make that player fit into something predetermined. Three points on Wednesday would vault the Reds into first place in the Eastern Conference having finally pulled level on games played with New York City FC.

[ MORE: NYCFC’s Jack Harrison on meteoric rise — “It can only get better” ]

Chicago Fire vs. LA Galaxy — 8:30 p.m. ET (MLS Live)

After rattling off four straight wins over the majority of July, the Galaxy are suddenly winless winless in their last four, though they’ve managed to salvage three points during that period. During the current four-game stretch, the attacking trio of Robbie Keane, Giovani dos Santos and Gyasi Zardes have combined to contribute just one goal and three assists, all but one assist of which have come from GdS.

No team in the Western Conference has won more points away from home (14) than the Galaxy this season, while no team in MLS has won fewer home points (17 — or points, period, 22) than the Fire. All signs point toward a Galaxy victory, but this is a Fire side that has steadily improved bit by bit in recent weeks, culminating in their first road victory in 25 months last weekend. The Vancouver Whitecaps await the Galaxy on the weekend — can you say, “trap game?”

[ MORE: U.S. teen skipping college, heading to La Liga ]

Houston Dynamo vs. Seattle Sounders — 9 p.m. ET (MLS Live)

If TFC are the hottest team in MLS, the Sounders are the second-hottest and without a doubt the hottest team in the West. Since firing Sigi Schmid four weeks ago, the bunch in Rave Green are unbeaten in four games, now having won three straight. The signing of Nicolas Lodeiro has been the spark that breathed life into a dying season, but one could reasonably argue that Cristian Roldan’s emergence deep in midfield has meant just as much to a Sounders side that, for the first time all season, has found a strong base between the attack and defense.

Osvaldo Alonso is no longer being ask to play the box-to-box role in which he thrived for a half-decade, instead acting as the organizer and director in front of the backline, with Roldan, the 21-year-old with many miles left in his legs, covering large swaths of space in midfield. The biggest difference between Roldan and your typical defensive midfield in MLS? He can see a pass in the final third, and he can hit it when it’s on. Lodeiro creates plenty of space for Jordan Morris and Clint Dempsey with his unbelievable range of passing, and that’s been a huge part of the eight goals the Sounders have scored in those three wins, but Roldan’s presence alongside Alonso has been just as important in allowing just four goals in four games.

EFL Cup roundup: Chelsea, Liverpool advance; Watford, WBA lose to League 1 sides

LONDON, ENGLAND - AUGUST 23:  Michy Batshuayi of Chelsea celebrates scoring the opening goal during the EFL Cup second round match between Chelsea and Bristol Rovers at Stamford Bridge on August 23, 2016 in London, England.  (Photo by Michael Regan/Getty Images )
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Watford and West Bromwich Albion were beaten by third-tier opposition in the English League Cup on Tuesday, while fellow Premier League sides Liverpool and Everton enjoyed big wins in the second round.

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Chelsea was pushed hard by third-tier Bristol Rovers before also advancing to the third round with a 3-2 win at Stamford Bridge.

Watford lost 2-1 to Gillingham after extra time and West Brom was beaten 4-3 on penalties by Northampton after they finished 2-2 after 120 minutes.

Northampton famously ousted Liverpool in the 2010-11 competition, but the Reds easily avoided a so-called “giant-killing” this time round by thrashing Burton Albion 5-0. Daniel Sturridge came off the bench to score two goals and wrap up victory over the second-tier side managed by former Liverpool forward Nigel Clough.

Divock Origi and Roberto Firmino also scored for a full-strength Liverpool team, and there was an own goal.

“Very serious, very professional performance by my side,” said Liverpool manager Juergen Klopp, who added that second-half injuries to Emre Can and Origi were not serious.

Everton also had a substitute striker scoring a late double, with Arouna Kone’s goals sealing a 4-0 home win over fourth-tier Yeovil.

[ MORE: Champions League roundup — Roma self-destruct; Celtic sneak in ]

Chelsea manager Antonio Conte‘s decision to field a team largely made up of reserve players nearly backfired. Belgium striker BatshuayiMichy Batshuayi scored two first-half goals as Chelsea took a 3-1 lead into halftime, before Rovers scored a 48th-minute penalty and struck the crossbar as they went in search of an equalizer.

Devoid of European football this season, Liverpool and Chelsea will likely take the League Cup seriously. They are two of the most successful clubs in the competition’s history, having won it 13 times between them.

Stoke, Swansea, Hull and Crystal Palace were the other Premier League teams to progress to the third round, when clubs involved in Europe enter the draw that takes place Wednesday.

Peter Crouch scored a hat trick – including one goal from a scissor kick – in Stoke’s 4-0 win at Stevenage, Oliver McBurnie scored twice on his debut for Swansea in a 3-1 win at Peterborough, Hull beat Exeter 3-1 away and Palace was a 2-0 winner at home to Blackpool.

Palace gave a debut to new record-signing Christian Benteke, who played the first half before being substituted.

Derby beat Carlisle 14-13 on penalties to equal the most goals scored in a shootout in the competition’s history.