Screen Shot 2013-11-21 at 2.45.31 PM

FIFA, adidas extend partnership through 2030

4 Comments

When World Cup hype reaches its peak in Ma and June of next year, it will difficult to remember more than one company makes soccer balls. Or boots. Or kits and other equipment. Once World Cup 2014 kicks off it will be all stripes, no swooshes, just as it’s been for every tournament since 1970. Since Mexico 1970, adidas has become inextricably linked with soccer’s main event. To see another name on the ball would be like seeing Michael Jordan lacing up a pair of Reeboks.

So it’s little surprise that today, at a ceremony in Moscow, FIFA and adidas announced their partnership has been extended until at least 2030, a duration during which the apparel company will be the continue to develop the official match ball and hold licensing rights to ‘FIFA World Cup’.

Or, in corporate speak, per adidas’s Thursday release:

FIFA and adidas have been partners since 1970 … The contract offers adidas broad licensing and event rights around the FIFA World Cup. adidas will continue to supply the Official Match Ball of the FIFA World Cup and provide unique uniforms for thousands of volunteers … adidas also secured similar rights to all other FIFA tournaments during this time period, including the FIFA Women’s World Cup and the FIFA U-20 World Cup.

For many fans, this news will get a decided “meh.” For others, the apparel and fashion surrounding the game is an essential part of their soccer lives. What’s going on with the new boots? Who’s developing which team’s kits? How many panels will the next ball have? FIFA’s choice of partners is a big (if rarely discussed) part of that world.

FIFA’s continuing relationship with adidas is major news mostly because of the alternate possibilities. Had FIFA signed a deal with, say, Nike, it would have marked a huge shift in sports marketing, let alone soccer branding. With the FIFA-adidas partnership set to last five more World Cups, it’s almost impossible to imagine another name have such prominence at soccer’s main event.

With today’s announcement, adidas’s rights will extend into a 60th year, a sustained relationship the Germany-based company touted in announcing today’s extension.

“Over the last 40 years, adidas and FIFA have worked closely together to develop football worldwide,” adidas CEO Herbert Hainer noted.  “Therefore, it was a natural step for us to extend one of the most successful partnerships in the history of sports marketing. We are happy and proud that our close relationship with FIFA will continue.”

Understandably so. It would be a major low to adidas, a company built on its soccer presence, to lose the rights to the World Cup. Thankfully, FIFA seems in no hurry to make that chance. The two will be together for another 16 years. If not more.

Liverpool hires EA Sports executive as new CEO

LOS ANGELES, CA - JUNE 14:   President of Electronic Arts Sports (EA Sports) Peter Moore talks about new games at an EA press briefing ahead of the Electronic Entertainment Expo (E3) at the Orpheum Theater June 14, 2010 in Los Angeles, California. The annual video game trade conference and show at the Los Angeles Convention center runs from June 15-17.  (Photo by Michal Czerwonka/Getty Images)
Photo by Michal Czerwonka/Getty Images
Leave a comment

Liverpool has named Peter Moore as the successor to chief executive office Ian Ayre.

Ayre, 53, is off to 1860 Munich this summer, and has stepped down early to allow Moore to take over.

[ MORE: Liverpool flops vs LCFC ]

A Liverpool-born executive, Moore was the chief operating officer at EA Sports and has also worked with Microsoft and SEGA.

The move “completes a transitional phase” which saw several new names join the fray. From The Liverpool Echo:

The appointment completes a transition plan by FSG which included appointing Michael Edwards as sporting director while Billy Hogan was promoted to the role of managing director and chief commercial officer.

Palmer-Brown heads U.S. U-20s to win over Mexico (video)

Erik Palmer-Brown
@ussoccer_ynt
Leave a comment

The United States U-20 men are on the precipice of the U-20 World Cup after beating Mexico 1-0 on Monday, scooping their first win against El Tri in 31 years.

Brooks Lennon continues to look the part for the U.S. ahead of his loan season from Liverpool to Real Salt Lake.

[ MORE: Liverpool flops again ]

The youngster sent in this free kick that Erik Palmer-Brown, himself a loan man at Porto from Sporting KC this year, headed into the Mexico goal courtesy of a back post defender who opted for his right leg over a decent clearing attempt.

The U.S. took that lead into halftime.

Things got chippy as the second half unfolded, with referee Melvin Matamoros turning a blind eye to a few clattering tackles.

Tab Ramos subbed NYCFC prospect Jonathan Lewis into the match, and he sprung a counterattack that should have put the match to bed. But Lewis’ through ball missed FC Dallas’ Coy Craft and the latter took too much time, frittering away the chance.

Shakespeare loves “fire in the belly” in Leicester win

LEICESTER, ENGLAND - FEBRUARY 27:  Craig Shakespeare, Caretaker Manager of Leicester City watches his side warm up prior to the Premier League match between Leicester City and Liverpool at The King Power Stadium on February 27, 2017 in Leicester, England.  (Photo by Michael Regan/Getty Images)
Photo by Michael Regan/Getty Images
Leave a comment

Craig Shakespeare had a pretty strong opening bow as interim Leicester City boss, with the Foxes climbing out of the drop zone after a 3-1 defeat of Liverpool on Monday.

Now Leicester has to figure out, at least in the short-term, if Shakespeare is capable of more.

[ RECAP: Leicester 3-1 Liverpool ]

It’s not unusual for a club to respond to a manager change. Hull City was buoyed by some early season results and stuck with Mike Phelan in a move that didn’t work out well. Garry Monk was given the reigns of Swans soon after winning the South Wales Derby, and enjoyed a good reign in Swansea.

Here’s what Shakespeare had to say after Monday’s win, from the BBC. He sounds more Nigel Pearson than Claudio Ranieri.

“You could tell from the word go there was intensity and passion.

“All credit to the fans tonight. I think there was a worry in some quarters about how they would react but they were outstanding.

“The professionalism of the players has never been questioned by me. Having taken training with them, I know the criticism has hurt and perhaps there was a little more fire in the belly because of that.

“They know they are guilty of under performing but this is only one result and we must build on that.”

Leicester hosts Hull City next weekend, and then has 10 days before its UEFA Champions League second leg against Sevilla. Should Shakespeare be given the chance to make history?

Exasperated Klopp: “We were not physical enough” vs Leicester

LEICESTER, ENGLAND - FEBRUARY 27:  Liverpool players make their way back to the half way line after they let in their first goal during the Premier League match between Leicester City and Liverpool at The King Power Stadium on February 27, 2017 in Leicester, England.  (Photo by Michael Regan/Getty Images)
Photo by Michael Regan/Getty Images
Leave a comment

A desperate Leicester City battered Liverpool at the King Power Stadium on Monday, leaving Reds boss Jurgen Klopp to question how his side lost to another relegation candidate.

That’s four teams in the Bottom Seven to beat the Reds this season, and the fifth is 11th place Burnley.

[ RECAP: Leicester 3-1 Liverpool ]

Klopp said he could explain the loss in German, but the challenge of doing it in English was proving difficult.

“The language issues always come a little bit more when you have to explain defeats and it’s really difficult to find the right words. It was not an over aggressive game from Leicester. Even for this level we were not physical enough today.”

Liverpool did look soft without midfielder Jordan Henderson, and did have multiple midfielders in the back line with Lucas Leiva at center back and James Milner on the right.

But moreover, the players failed to follow some of Klopp’s guidelines. For example, Christian Fuchs was able to launch several of his big throws into the 18. One helped Leicester to a goal.

“We gave throw-ins away like we never spoke about it. It does not make much sense to give away 20 throw-ins to Fuchs from that position.”

It wasn’t good enough, and it’s baffling to see Liverpool this season. A club that took four of six points from Chelsea has lost to a quartet of relegation battlers. This isn’t good.