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FIFA, adidas extend partnership through 2030

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When World Cup hype reaches its peak in Ma and June of next year, it will difficult to remember more than one company makes soccer balls. Or boots. Or kits and other equipment. Once World Cup 2014 kicks off it will be all stripes, no swooshes, just as it’s been for every tournament since 1970. Since Mexico 1970, adidas has become inextricably linked with soccer’s main event. To see another name on the ball would be like seeing Michael Jordan lacing up a pair of Reeboks.

So it’s little surprise that today, at a ceremony in Moscow, FIFA and adidas announced their partnership has been extended until at least 2030, a duration during which the apparel company will be the continue to develop the official match ball and hold licensing rights to ‘FIFA World Cup’.

Or, in corporate speak, per adidas’s Thursday release:

FIFA and adidas have been partners since 1970 … The contract offers adidas broad licensing and event rights around the FIFA World Cup. adidas will continue to supply the Official Match Ball of the FIFA World Cup and provide unique uniforms for thousands of volunteers … adidas also secured similar rights to all other FIFA tournaments during this time period, including the FIFA Women’s World Cup and the FIFA U-20 World Cup.

For many fans, this news will get a decided “meh.” For others, the apparel and fashion surrounding the game is an essential part of their soccer lives. What’s going on with the new boots? Who’s developing which team’s kits? How many panels will the next ball have? FIFA’s choice of partners is a big (if rarely discussed) part of that world.

FIFA’s continuing relationship with adidas is major news mostly because of the alternate possibilities. Had FIFA signed a deal with, say, Nike, it would have marked a huge shift in sports marketing, let alone soccer branding. With the FIFA-adidas partnership set to last five more World Cups, it’s almost impossible to imagine another name have such prominence at soccer’s main event.

With today’s announcement, adidas’s rights will extend into a 60th year, a sustained relationship the Germany-based company touted in announcing today’s extension.

“Over the last 40 years, adidas and FIFA have worked closely together to develop football worldwide,” adidas CEO Herbert Hainer noted.  “Therefore, it was a natural step for us to extend one of the most successful partnerships in the history of sports marketing. We are happy and proud that our close relationship with FIFA will continue.”

Understandably so. It would be a major low to adidas, a company built on its soccer presence, to lose the rights to the World Cup. Thankfully, FIFA seems in no hurry to make that chance. The two will be together for another 16 years. If not more.

FOLLOW LIVE: Man United back at Old Trafford; Southampton away in Israel

MANCHESTER, ENGLAND - SEPTEMBER 24:  Paul Pogba of Manchester United shows his appreciation for the fans after the final whistleduring the Premier League match between Manchester United and Leicester City at Old Trafford on September 24, 2016 in Manchester, England.  (Photo by Laurence Griffiths/Getty Images)
Photo by Laurence Griffiths/Getty Images
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Manchester United and Southampton, the only Premier League sides in the group stage of the 2016-17 Europa League, suffered and enjoyed, respectively, on matchday no. 1 two weeks ago.

[ FOLLOW LIVE: Thursday’s Europa League action ]

Man United suffered defeat at the hands of Feyenoord on the opening day of the group stage, losing 1-0 abroad, with a mostly first-team squad just days after the Manchester derby defeat to Manchester City. Jose Mourinho’s Red Devils currently sit bottom of Group A.

Meanwhile, Southampton opened their European campaign with a home victory over Sparta Prague. Charlie Austin scored twice on the day, and Jay Rodriguez provided the other goal. Saints enter matchday no. 2 top of Group K.

Today’s notable Europa League fixtures

Manchester United vs. Zorya — 3:05 p.m. ET
Hapoel Beer Sheva vs. Southampton — 1 p.m. ET
Steaua Bucuresti vs. Villarreal — 1 p.m. ET
Athletic Bilbao vs. Rapid Vienna — 3:05 p.m. ET
Celta Vigo vs. Panathinaikos — 1 p.m. ET
Roma vs. Astra Giurgiu — 3:05 p.m. ET
Sparta Prague vs. Inter Milan — 1 p.m. ET
Fiorentina vs. Qarabga — 1 p.m. ET
Genk vs. Sassuolo — 3:05 p.m. ET
Schalke vs. Red Bull Salzburg — 1 p.m. ET

18-year-old American Carter-Vickers signs new Tottenham contract

MELBOURNE, AUSTRALIA - JULY 29:   Cameron Carter-Vickers of Tottenham Hotspur headers the ball during 2016 International Champions Cup Australia match between Tottenham Hotspur and Atletico de Madrid at Melbourne Cricket Ground on July 29, 2016 in Melbourne, Australia.  (Photo by Vince Caligiuri/Getty Images)
Photo by Vince Caligiuri/Getty Images
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It’s been a decent eight days for Cameron Carter-Vickers, to say the least.

[ FOLLOW: All of PST’s PL coverage ]

Just last Wednesday, the 18-year-old United States and England dual international made his first-team debut for Tottenham Hotspur in the club’s rout of League One side Gillingham in the third round of the 2016-17 EFL Cup.

Barely a week later, it was announced by the club that Carter-Vickers had put pen to paper on a brand new contract that will keep him at Tottenham until the summer of 2019.

Carter-Vickers, who is yet to make his Premier League debut for Spurs, has been a part of the club’s youth academy for eight years now, progressing through the ranks and arriving onto the periphery of the first-team squad this season. Available off the bench for just about every game Spurs have played this season, the Essex-born youngster has seemingly surpassed 23-year-old Austrian international Kevin Wimmer along Mauricio Pochettino‘s pecking order.

[ MORE: PL power rankings — Man United soar; City still the standard ]

The son of an American father, former professional basketball player Howard Carter, CCV is eligible for both the English and U.S. national teams. With his rise to the Spurs first team, rumors have begun to circulate that England would come calling soon, though SI.com reported on Wednesday that he is “all USA” regarding his international allegiance.

CCV spoke exclusively and extensively to PST’s Joe Prince-Wright last September. You can read JPW’s feature about the then-17-year-old, right here.

MLS Playoff Picture: LA, Philly, 4 others can clinch berths this weekend

Landon Donovan, LA Galaxy (Photo credit: LA Galaxy / Facebook)
Photo credit: LA Galaxy / Facebook
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By 3 p.m. ET on Sunday, the race for MLS Cup Playoffs places in the Eastern Conference could be 100 percent complete, with only (lots and lots of) questions over seeding for the postseason left to be worked out over the season’s final two games.

[ FOLLOW: All of PST’s MLS coverage ]

In the Western Conference, as many as four playoff places could be claimed by weekend’s end, with three teams left to battle it out for the final two spots over the final month of the 2016 regular season.

Eastern Conference

Already clinched

Toronto FC, New York Red Bulls, New York City FC

Can clinch this weekend

Philadelphia Union With a win over New York Red Bulls (7 p.m. ET, Saturday), and a New England Revolution draw or loss to Sporting Kansas City (7:30 p.m. ET, Saturday), would clinch a playoff place; would also clinch a playoff place with a win over Red Bulls, and a Revolution loss to Sporting KC, and an Orlando City SC draw or loss to Montreal Impact (1 p.m. ET, Sunday).

Montreal Impact — With a win over Orlando City SC, and a Revolution draw or loss to Sporting KC, would clinch a playoff place.

D.C. United — With a win over Toronto FC (7:30 p.m. ET, Saturday), and a Revolution loss to Sporting KC, would clinch a playoff place.

Game to watch

Toronto FC vs. D.C. United (7:30 p.m. ET, Saturday) — Massive implications at the top of the East, and at the bottom of the playoff places. TFC need a win to stay at least one point clear of the duo from New York, while DCU would just about lock up a spot of their own with the three points. Fourth place, thus hosting the knockout round game, is still in play for United.

Western Conference

Already clinched

FC Dallas

Can clinch this weekend

Colorado Rapids — With a win or draw against Portland Timbers (9 p.m. ET, Saturday), would clinch a playoff place.

LA Galaxy — With a win over FC Dallas (9 p.m. ET, Saturday), would clinch a playoff place; would also clinch a playoff place with a draw against FC Dallas, and a Timbers draw or loss against Rapids; would also clinch a playoff place with a loss to FC Dallas and a Timbers loss to Rapids.

Real Salt Lake — With a win over San Jose Earthquakes (10:30 p.m. ET, Saturday), and a Timbers loss to Rapids, would clinch a playoff place.

Game to watch

FC Dallas vs. LA Galaxy (9 p.m. ET, Saturday) — With the Rapids just five points back and holding two games in hand, the Supporters’ Shield is far from locked up for FCD. Winless in their last three, they’ve only themselves to blame for Colorado being back in it.

VIDEO: PL Download on Arsene Wenger’s 20-year anniversary at Arsenal

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This is a must-watch for any fan of the Premier League.

On Oct. 1 1996, Arsene Wenger arrived as Arsenal’s new manager as a virtual nobody. This Saturday he celebrates 20 years in charge of the Gunners and there is a special Premier League Download to celebrate his incredible longevity.

[ STREAM: Every PL game live on NBC Sports 

At 12:30 p.m. ET, this Saturday, Oct. 1, NBCSN presents a new Premier League Download: Inside the Mind of Arsene Wenger, hosted by The Men in Blazers’ Roger Bennett.

Watch the promo above to get a taste of what’s to come in the full episode, as Bennett traveled to London to interview Wenger on his legacy, philosophy as a manager, and more.