FIFA, adidas extend partnership through 2030

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When World Cup hype reaches its peak in Ma and June of next year, it will difficult to remember more than one company makes soccer balls. Or boots. Or kits and other equipment. Once World Cup 2014 kicks off it will be all stripes, no swooshes, just as it’s been for every tournament since 1970. Since Mexico 1970, adidas has become inextricably linked with soccer’s main event. To see another name on the ball would be like seeing Michael Jordan lacing up a pair of Reeboks.

So it’s little surprise that today, at a ceremony in Moscow, FIFA and adidas announced their partnership has been extended until at least 2030, a duration during which the apparel company will be the continue to develop the official match ball and hold licensing rights to ‘FIFA World Cup’.

Or, in corporate speak, per adidas’s Thursday release:

FIFA and adidas have been partners since 1970 … The contract offers adidas broad licensing and event rights around the FIFA World Cup. adidas will continue to supply the Official Match Ball of the FIFA World Cup and provide unique uniforms for thousands of volunteers … adidas also secured similar rights to all other FIFA tournaments during this time period, including the FIFA Women’s World Cup and the FIFA U-20 World Cup.

For many fans, this news will get a decided “meh.” For others, the apparel and fashion surrounding the game is an essential part of their soccer lives. What’s going on with the new boots? Who’s developing which team’s kits? How many panels will the next ball have? FIFA’s choice of partners is a big (if rarely discussed) part of that world.

FIFA’s continuing relationship with adidas is major news mostly because of the alternate possibilities. Had FIFA signed a deal with, say, Nike, it would have marked a huge shift in sports marketing, let alone soccer branding. With the FIFA-adidas partnership set to last five more World Cups, it’s almost impossible to imagine another name have such prominence at soccer’s main event.

With today’s announcement, adidas’s rights will extend into a 60th year, a sustained relationship the Germany-based company touted in announcing today’s extension.

“Over the last 40 years, adidas and FIFA have worked closely together to develop football worldwide,” adidas CEO Herbert Hainer noted.  “Therefore, it was a natural step for us to extend one of the most successful partnerships in the history of sports marketing. We are happy and proud that our close relationship with FIFA will continue.”

Understandably so. It would be a major low to adidas, a company built on its soccer presence, to lose the rights to the World Cup. Thankfully, FIFA seems in no hurry to make that chance. The two will be together for another 16 years. If not more.

Report: Manchester United, Inter Milan keen on Perisic deal

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Manchester United wants Ivan Perisic, and both the player and his current club are all about it.

Perisic, 28, is ready to leave Inter Milan, and the Serie A mainstays are happy to accept $46 million for his services according to Sky Sports.

[ MORE: No China for Costa ]

Primarily a left winger, Perisic moved to Inter from Wolfsburg at the start of the 2015-16 season. He scored 10 goals and added nine assists in Serie A play this season, and has kept up his production pace since moving from the Bundesliga to Italy.

United needs stars and depth for its Champions League campaign, and Perisic would buttress an attack with Marcus Rashford, Henrikh Mkhitaryan amongst others. He was a difference maker for Croatia at EURO 2016, and can do the same at Old Trafford.

Celtic secures trophy treble, ends Scottish season unbeaten

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GLASGOW, Scotland (AP) Celtic completed a trophy treble in Scottish soccer and finished the domestic season undefeated after beating Aberdeen 2-1 in the Scottish Cup final thanks to an injury-time goal on Saturday.

Midfielder Tom Rogic scored from an acute angle in the second minute of stoppage time at Hampden Park to ensure Celtic added the cup to the Scottish Premiership and the Scottish League Cup.

[ MORE: No China for Costa ]

Brendan Rodgers became the third manager, after Jock Stein (1967, 1969) and Martin O’Neill (2001), to lead Celtic to a treble of domestic titles.

Celtic hasn’t lost any of its 47 games across in the league and both cups, and is the first team to go through the whole of a Scottish domestic season unbeaten.

No China for Costa: It’ll be Chelsea or Atletico Madrid

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Blues striker Diego Costa offered some insight into his future following Chelsea’s FA Cup Final loss to Arsenal on Saturday.

The combustible striker was subject to a head-turning bid from the Chinese Super League this winter, but is only looking at two European locations for his future.

Those are his current club, Chelsea, as well as former home at Atletico Madrid.

[ JPW: Poignant FA Cup Final reflects English mood ]

The 28-year-old Costa has kept his scoring pace level since arriving in the Premier League. He scored 64 goals in 134 matches for Atleti, and has notched 58 goals for Chelsea in 120 appearances.

Costa reportedly said, “No, no, no” when asked about China, as well as the following:

More Messi wizardry leads Barca to Copa del Rey title (video)

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Sometimes, a match recap needs just a couple keywords instead of paragraphs.

For example: Messi, Barcelona, Cup Final, the best.

The greatest player on Earth was at it again on Saturday, scoring a deft goal before assisting a Paco Alcacer offering as Barcelona won another Copa del Rey with a 3-1 win over Alaves on Saturday.

[ MORE: Pulisic, BVB win German Cup ]

It’s a third-straight Copa del Rey for the Blaugranas, their 29th crown in the tournament’s history. Barca has also lost 10 Copa finals, the last in 2014 against Real Madrid.

Here’s the goal:

And the pass: