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FIFA, adidas extend partnership through 2030


When World Cup hype reaches its peak in Ma and June of next year, it will difficult to remember more than one company makes soccer balls. Or boots. Or kits and other equipment. Once World Cup 2014 kicks off it will be all stripes, no swooshes, just as it’s been for every tournament since 1970. Since Mexico 1970, adidas has become inextricably linked with soccer’s main event. To see another name on the ball would be like seeing Michael Jordan lacing up a pair of Reeboks.

So it’s little surprise that today, at a ceremony in Moscow, FIFA and adidas announced their partnership has been extended until at least 2030, a duration during which the apparel company will be the continue to develop the official match ball and hold licensing rights to ‘FIFA World Cup’.

Or, in corporate speak, per adidas’s Thursday release:

FIFA and adidas have been partners since 1970 … The contract offers adidas broad licensing and event rights around the FIFA World Cup. adidas will continue to supply the Official Match Ball of the FIFA World Cup and provide unique uniforms for thousands of volunteers … adidas also secured similar rights to all other FIFA tournaments during this time period, including the FIFA Women’s World Cup and the FIFA U-20 World Cup.

For many fans, this news will get a decided “meh.” For others, the apparel and fashion surrounding the game is an essential part of their soccer lives. What’s going on with the new boots? Who’s developing which team’s kits? How many panels will the next ball have? FIFA’s choice of partners is a big (if rarely discussed) part of that world.

FIFA’s continuing relationship with adidas is major news mostly because of the alternate possibilities. Had FIFA signed a deal with, say, Nike, it would have marked a huge shift in sports marketing, let alone soccer branding. With the FIFA-adidas partnership set to last five more World Cups, it’s almost impossible to imagine another name have such prominence at soccer’s main event.

With today’s announcement, adidas’s rights will extend into a 60th year, a sustained relationship the Germany-based company touted in announcing today’s extension.

“Over the last 40 years, adidas and FIFA have worked closely together to develop football worldwide,” adidas CEO Herbert Hainer noted.  “Therefore, it was a natural step for us to extend one of the most successful partnerships in the history of sports marketing. We are happy and proud that our close relationship with FIFA will continue.”

Understandably so. It would be a major low to adidas, a company built on its soccer presence, to lose the rights to the World Cup. Thankfully, FIFA seems in no hurry to make that chance. The two will be together for another 16 years. If not more.

Hilarious “Friends” spoof video ‘starring’ Messi, Ronaldo (video)

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Given the rivalry surrounding the two megawatt superstars plying their trade in Spain, you may be surprised to learn that Lionel Messi and Cristiano Ronaldo are the best of friends.

[ MORE: Top USMNT-Mexico rivalry moments ]

At least that’s what this spoof video conveys, as the Real Madrid and Barcelona stars help each other navigate tax season and toilet troubles.

Brilliant stuff, from FootbOle:

Top USMNT-Mexico moments: Looking back ahead of Saturday

PASADENA, CA - JUNE 25:  Landon Donovan #10 of United States celebrates his goal with teammates Carlos Bocanegra #3 and Alejandro Bedoya #22  against Mexico during the 2011 CONCACAF Gold Cup Championship at the Rose Bowl on June 25, 2011 in Pasadena, California.  (Photo by Kevork Djansezian/Getty Images)
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You could argue its the biggest match between the U.S. and Mexico outside of the 2002 World Cup’s Round of 16, and there would be few arguments against you.

The United States and Mexico will tangle on Saturday at the Rose Bowl, with the winner advancing to the 2017 Confederations Cup finals in Russia.

It’s only so often that these rivals match up in a “do or die” match. Sure World Cup qualifiers carry critical import, but they don’t always become the decisive moment in the qualifying cycle.

[ MORE: Spurs’ teen shining at center back for U.S. U-23s ]

Aside from the aforementioned World Cup match and the first match in the rivalry — see 1934 below — no other match has carried as much international weight as Saturday.

So with anticipation high, let’s dance backward in time to the Yanks’ best moments in the rivalry. And let’s also imagine what would have to happen to put Saturday in the mix.

(Of course, our apologies to Mexican fans. We aren’t including the times you slapped American soccer in the face).

2001, 2005, 2009, 2013 — “Dos a Cero” to the fourth power

There is no more celebrated score line in USMNT history than the 2-0 hurting it put on Mexico in four successive home World Cup qualifiers.

2002 — World Cup Round of 16

Goals from Brian McBride and Landon Donovan prodded an upset of the world’s then-No. 7 ranked nation, as the USMNT carried a feel of destiny through its best World Cup.

1934 — World Cup qualifier

Aldo Donnelli scored all four goals as the States won the first recorded match against Mexico, and it was a big one. The winner would go on to the 1934 tournament in Italy, while the loser would go on a tour of European friendlies. The States won, and wouldn’t win again until the qualifiers for the 1982 tournament.

2012 — First win at Azteca

It may’ve been a friendly, but Michael Orozco’s finish will go down as the Yanks’ first ever winner in the fortress of Mexico City.

1980 — World Cup qualifier

Though it meant little to the Yanks’ fate in the 1982 tournament — the U.S. finished last in a group with Mexico and Canada — it was the first win over El Tri in 46 years.