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FIFA, adidas extend partnership through 2030

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When World Cup hype reaches its peak in Ma and June of next year, it will difficult to remember more than one company makes soccer balls. Or boots. Or kits and other equipment. Once World Cup 2014 kicks off it will be all stripes, no swooshes, just as it’s been for every tournament since 1970. Since Mexico 1970, adidas has become inextricably linked with soccer’s main event. To see another name on the ball would be like seeing Michael Jordan lacing up a pair of Reeboks.

So it’s little surprise that today, at a ceremony in Moscow, FIFA and adidas announced their partnership has been extended until at least 2030, a duration during which the apparel company will be the continue to develop the official match ball and hold licensing rights to ‘FIFA World Cup’.

Or, in corporate speak, per adidas’s Thursday release:

FIFA and adidas have been partners since 1970 … The contract offers adidas broad licensing and event rights around the FIFA World Cup. adidas will continue to supply the Official Match Ball of the FIFA World Cup and provide unique uniforms for thousands of volunteers … adidas also secured similar rights to all other FIFA tournaments during this time period, including the FIFA Women’s World Cup and the FIFA U-20 World Cup.

For many fans, this news will get a decided “meh.” For others, the apparel and fashion surrounding the game is an essential part of their soccer lives. What’s going on with the new boots? Who’s developing which team’s kits? How many panels will the next ball have? FIFA’s choice of partners is a big (if rarely discussed) part of that world.

FIFA’s continuing relationship with adidas is major news mostly because of the alternate possibilities. Had FIFA signed a deal with, say, Nike, it would have marked a huge shift in sports marketing, let alone soccer branding. With the FIFA-adidas partnership set to last five more World Cups, it’s almost impossible to imagine another name have such prominence at soccer’s main event.

With today’s announcement, adidas’s rights will extend into a 60th year, a sustained relationship the Germany-based company touted in announcing today’s extension.

“Over the last 40 years, adidas and FIFA have worked closely together to develop football worldwide,” adidas CEO Herbert Hainer noted.  “Therefore, it was a natural step for us to extend one of the most successful partnerships in the history of sports marketing. We are happy and proud that our close relationship with FIFA will continue.”

Understandably so. It would be a major low to adidas, a company built on its soccer presence, to lose the rights to the World Cup. Thankfully, FIFA seems in no hurry to make that chance. The two will be together for another 16 years. If not more.

VIDEO: Louis van Gaal has animated post-match reaction to Fellaini incident vs. Leicester City

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Louis Van Gaal has his own, very unique style in describing big moments in matches. Geoff Shreeves surely knows this each and every time he goes to interview the Manchester United boss.

And yet, he continues to show us something new each and every time.

During the first half of Manchester United’s match with Leicester City at Old Trafford on Sunday, Marouane Fellaini and Robert Huth had a confrontation during a corner. Replays showed that Huth grabbed Fellaini’s hair at the same time the Belgian threw an elbow at the Leicester defender. Van Gaal was obviously focused on Huth’s misgivings.

[ RECAP: Leicester City guts out 1-1 draw at Old Trafford, can win Premier League on Monday ]

In an attempt to portray Fellaini’s elbow as a human reaction to having his hair pulled, he first grabbed Shreeves’ hair, saying, “When you see what Huth is doing with Fellaini, that’s a penalty. Shall I grab you with your hair, what is your reaction? Your hair is much shorter than Fellaini’s, but when I do that, what are you doing then?”

It got weirder. Much weirder. Van Gaal continued to say, “I think that’s a normal reaction. Every human being who is grabbed with the hair…only with sex masochism, then it is allowed, but not in other situations.”

Southampton 4-2 Manchester City: Southampton carves up City behind Mane hat-trick, Tadic service

during the Barclays Premier League match between Southampton and Manchester City at St Mary's Stadium on May 1, 2016 in Southampton, England.
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Manchester City clearly had one eye on the Champions League semifinals. It came at the expense of their chances to remain in the competition next year.

The visitors at St. Mary’s had the opportunity to lock up Champions League play next season with all three points, but instead Manuel Pellegrini rested a number of starters including Sergio Aguero and Kevin De Bruyne, and Southampton ripped them apart in a 4-1 win. Saido Mane grabbed a hat-trick and Dusan Tadic had a trio of assists as their attack swarmed a mistake-prone and clearly distracted Manchester City.

Both sides had spells in the opening 20 minutes, but Southampton appeared more dangerous. Shane Long made multiple appearances in front of the Manchester City goal, picking the pocket of Pablo Zabaleta to earn a corner on 15 minutes and shooting just wide of the near post in the 19th minute.

Frasier Forster was required to keep the game scoreless in the 20th minute as Kelechi Iheanacho stole the ball from Virgil van Djik on the touchline and found Raheem Sterling in space inside the box, but his shot was saved expertly by Forster.

[ MORE: Watch full PL match replays ]

It would be the in-form Long to take the lead in the 25th minute on a beautiful bit of play. A fantastic ball over the top of the City defense fell to a streaking Dusan Tadic, and his flick over the top met a sliding Shane Long, who beat Nicolas Otamendi for the opener.

They’d get a second just four minutes later on yet another sweet-looking goal, with Tadic getting yet another assist with a perfectly weighted ball for Saido Mane, who smacked it by Joe Hart from a tight angle.

[ MORE: Latest Premier League standings ]

Southampton continued to press and hold much of the meaningful possession, but Manchester City refused to capitulate, scoring a lifeline before halftime. With the ball in the Southampton penalty area, Cuco Martino saw the ball skip off his thigh and pop into the air, where Iheanacho latched onto it and headed it into the net.

[ MORE: Full lineups, stats, box score ]

It was a tough way for the hosts to go into halftime, as they had dominated much of the first half, but no matter, as they made amends. Following the break, Southampton restored their two-goal lead off a corner in the 57th minute as Van Djik’s header was tipped by Joe Hart off the crossbar. Jose Fonte whiffed at the rebound but Mane was there from point blank range to give Southampton a 3-1 lead.

Mane would complete his hat-trick in the 68th minute. Van Djik won the ball in the Southampton half to start the break, and Tadic picked up his third assist of the match as he slotted Mane through on goal for yet another clinical finish.

Manchester City got another back as Iheanacho bagged his second in the 79th minute with a wonderful curler from outside the box, but it was too little too late for the visitors.

Both teams fought until the final whistle, and it could have cost Jesus Navas his fitness as the Argentinian seemingly picked up a serious limp in the final few minutes.

VIDEO: Claudio Ranieri says he might miss Leicester City winning the Premier League

MANCHESTER, UNITED KINGDOM - MAY 01:  Claudio Ranieri, manager of Leicester City applauds the fans after the Barclays Premier League match between Manchester United and Leicester City at Old Trafford on May 1, 2016 in Manchester, England.  (Photo by Laurence Griffiths/Getty Images)
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Following Leicester City’s gritty draw with Manchester United at Old Trafford, the Foxes missed out on securing the Premier League trophy, but come tomorrow evening, they could still be celebrating.

With the point against United, their magic number is now two, meaning any dropped points by Tottenham wins Leicester City the league title. Tottenham travels to Stamford Bridge tomorrow to take on Chelsea, and should they fail to win, the trophy is Leicester’s.

But manager Claudio Ranieri, the hero in Leicester for guiding their beloved club to the unthinkable, might be the last to find out.

In his post-match comments, Ranieri said he could be on a plane during the Spurs game, therefore unable to find out the result until he lands. The reason? He’s going back to Italy to have lunch with his 96-year-old mother.

“I would like to watch to watch the match,” Ranieri said. “But I think I am on the flight back from Italy, and then it’s difficult for me to watch the match. Maybe when I landed, I will know the result.”

What a family man. No wonder his team plays like a close-knit unit.

AC Milan fights back for draw against Frosinone, but still falls out of European place

MILAN, ITALY - MAY 01:  Mario Balotelli of AC Milan reacts during the Serie A match between AC Milan and Frosinone Calcio at Stadio Giuseppe Meazza on May 1, 2016 in Milan, Italy.  (Photo by Marco Luzzani/Getty Images)
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AC Milan fought back from down 3-1 to earn a point at home against relegation candidate Frosinone, but by dropping points they’ve also dropped out of a European position.

Frosinone got goals from Oliver Kragl and Luca Paganini in the first half, and Federico Dionisi struck in the 54th minute to go 3-1 up. But Luca Antonelli scored in the 74th minute – just a minute after coming on for AC Milan – and Jeremy Menez finished a penalty in added time to pull level.

The draw, coupled with a 1-0 Sassuolo win against Verona, dropped the Rossoneri to 7th in the Serie A table, out of the Europa League places. They sit on 54 points, with Sassuolo on 55.

Contributing heavily to the final result was Frosinone goalkeeper Francesco Bardi, who saved a Mario Balotelli penalty and produced a host of acrobatic first-half saves to keep the Milan attack at bay.

AC Milan hardly has time to lick its wounds, with just three matches remaining, two against Juventus and Roma to close out the year. Meanwhile, the point for Frosinone is important but likely not enough as they fall four points back of Palermo who Sampdoria.