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FIFA, adidas extend partnership through 2030

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When World Cup hype reaches its peak in Ma and June of next year, it will difficult to remember more than one company makes soccer balls. Or boots. Or kits and other equipment. Once World Cup 2014 kicks off it will be all stripes, no swooshes, just as it’s been for every tournament since 1970. Since Mexico 1970, adidas has become inextricably linked with soccer’s main event. To see another name on the ball would be like seeing Michael Jordan lacing up a pair of Reeboks.

So it’s little surprise that today, at a ceremony in Moscow, FIFA and adidas announced their partnership has been extended until at least 2030, a duration during which the apparel company will be the continue to develop the official match ball and hold licensing rights to ‘FIFA World Cup’.

Or, in corporate speak, per adidas’s Thursday release:

FIFA and adidas have been partners since 1970 … The contract offers adidas broad licensing and event rights around the FIFA World Cup. adidas will continue to supply the Official Match Ball of the FIFA World Cup and provide unique uniforms for thousands of volunteers … adidas also secured similar rights to all other FIFA tournaments during this time period, including the FIFA Women’s World Cup and the FIFA U-20 World Cup.

For many fans, this news will get a decided “meh.” For others, the apparel and fashion surrounding the game is an essential part of their soccer lives. What’s going on with the new boots? Who’s developing which team’s kits? How many panels will the next ball have? FIFA’s choice of partners is a big (if rarely discussed) part of that world.

FIFA’s continuing relationship with adidas is major news mostly because of the alternate possibilities. Had FIFA signed a deal with, say, Nike, it would have marked a huge shift in sports marketing, let alone soccer branding. With the FIFA-adidas partnership set to last five more World Cups, it’s almost impossible to imagine another name have such prominence at soccer’s main event.

With today’s announcement, adidas’s rights will extend into a 60th year, a sustained relationship the Germany-based company touted in announcing today’s extension.

“Over the last 40 years, adidas and FIFA have worked closely together to develop football worldwide,” adidas CEO Herbert Hainer noted.  “Therefore, it was a natural step for us to extend one of the most successful partnerships in the history of sports marketing. We are happy and proud that our close relationship with FIFA will continue.”

Understandably so. It would be a major low to adidas, a company built on its soccer presence, to lose the rights to the World Cup. Thankfully, FIFA seems in no hurry to make that chance. The two will be together for another 16 years. If not more.

Ex-Guatemalan soccer chief pleads guilty in FIFA bribe case

PRATO, ITALY - APRIL 13: General view during the FIFA Futsal playoff match between Italy and Hungary on April 13, 2016 in Prato, Italy.  (Photo by Gabriele Maltinti/Getty Images)
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NEW YORK (AP) A former Guatemalan soccer federation president has pleaded guilty in New York to charges related to a sprawling corruption investigation of world soccer.

[ MORE: Christian Vieri ready for return, pursuing Chinese Super League ]

Brayan Jimenez pleaded guilty Friday to federal racketeering conspiracy and wire fraud conspiracy charges, each carrying up to 20 years in prison. It’s unclear when he’ll be sentenced.

The 62-year-old Jimenez is among 40 people from around the world charged in a FIFA bribery scandal over lucrative broadcasting rights.

Prosecutors say Jimenez accepted hundreds of thousands of dollars in bribes from a Florida-based sports marketing company. They say in exchange for the money Jimenez awarded the company media marketing rights to the Guatemalan soccer team’s World Cup qualifying matches in 2018 and 2022.

Jimenez’s attorneys haven’t returned a message seeking comment on his guilty plea.

D.C. United acquires Igboananike from Fire in trade

BRIDGEVIEW, IL - MARCH 06:  Andrea Pirlo #21 of the New York City FC looks to pass against Kennedy Igboananike #77 of the Chicago Fire at Toyota Park on March 6, 2016 in Bridgeview, Illinois. The New York City FC defeated the Fire 4-3.  (Photo by Jonathan Daniel/Getty Images)
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With the playoffs still very much in sight, D.C. United is making another attempt to boost its struggling attack.

[ MORE: NYCFC, Rapids meet in Bronx on Saturday ]

After recently trading for New York City FC forward Patrick Mullins and New York Red Bulls midfielder Lloyd Sam, D.C. has completed a trade for Chicago Fire attacker Kennedy Igboananike in exchange for target allocation money and a third-round draft selection in the 2019 MLS SuperDraft.

In over a season-and-a-half in MLS with the Fire, Igboananike notched 11 goals and four assists in 49 matches. The Nigerian forward is a Designated Player, and is due to make over $900,000, according to the MLS Players’ Union website.

[ MORE: Christian Vieri trying to make comeback in Chinese Super League ]

D.C United is currently eighth in the Eastern Conference standings, sitting on 20 points through 21 matches. The team is four points behind the New England Revolution for the final playoff position.

Report: Atletico set to offer $52 million for Chelsea’s Costa

LONDON, ENGLAND - MARCH 09:  Diego Costa of Chelsea shoots past Thiago Silva of PSG to score a gol to level the scores at 1-1 during the UEFA Champions League round of 16, second leg match between Chelsea and Paris Saint Germain at Stamford Bridge on March 9, 2016 in London, United Kingdom.  (Photo by Mike Hewitt/Getty Images)
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Already with one of the world’s most dangerous attacks, Atletico Madrid is prepared to add another dimension into the mix.

[ MORE: Man City makes final bid for defender John Stones ]

Daily Mail is reporting that the Spanish side is prepared to offer Chelsea over $52 million for striker Diego Costa, who joined the team from Atletico back in 2014.

While the Blues have maintained their position that Costa isn’t for sale, Atletico looks to boost its already strong offense with the 27-year-old Spaniard. Diego Simeone’s group already features talented attacking duo Antoine Griezmann and Fernando Torres.

During his previous stint in La Liga, Costa netted 56 goals across all competitions in two seasons with the Rojiblancos.

[ MORE: Christian Vieri trying to make comeback in Chinese Super League ]

Chelsea is reportedly pursuing former striker Romelu Lukaku after signing Belgian Michy Batshuayi this summer. Antonio Conte’s side also features young forward Bertrand Traore, who has made a strong impression during the preseason.

Report: Manchester City makes final bid for John Stones

LONDON, ENGLAND - JANUARY 16:  Diego Costa of Chelsea and John Stones of Everton compete for the ball during the Barclays Premier League match between Chelsea and Everton at Stamford Bridge on January 16, 2016 in London, England.  (Photo by Mike Hewitt/Getty Images)
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Take it or leave it.

Manchester City has made a final push for Everton defender John Stones, and has set its last offer at $52 million. Last month, the Citizens made the same exact bid for the 22-year-old, which was rejected by Everton.

[ MORE: Italian legend Christian Vieri looks to join Chinese Super League ]

City is said to be looking to avoid overpaying for Stones, after compensating Porto over $55 million for centerback Eliaquim Mangala two years ago.

While Stones has gone on record saying that he wants to play for manager Pep Guardiola at the Etihad Stadium, it remains to be seen if Everton will part ways with its prized defender.