FIFA, adidas extend partnership through 2030

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When World Cup hype reaches its peak in Ma and June of next year, it will difficult to remember more than one company makes soccer balls. Or boots. Or kits and other equipment. Once World Cup 2014 kicks off it will be all stripes, no swooshes, just as it’s been for every tournament since 1970. Since Mexico 1970, adidas has become inextricably linked with soccer’s main event. To see another name on the ball would be like seeing Michael Jordan lacing up a pair of Reeboks.

So it’s little surprise that today, at a ceremony in Moscow, FIFA and adidas announced their partnership has been extended until at least 2030, a duration during which the apparel company will be the continue to develop the official match ball and hold licensing rights to ‘FIFA World Cup’.

Or, in corporate speak, per adidas’s Thursday release:

FIFA and adidas have been partners since 1970 … The contract offers adidas broad licensing and event rights around the FIFA World Cup. adidas will continue to supply the Official Match Ball of the FIFA World Cup and provide unique uniforms for thousands of volunteers … adidas also secured similar rights to all other FIFA tournaments during this time period, including the FIFA Women’s World Cup and the FIFA U-20 World Cup.

For many fans, this news will get a decided “meh.” For others, the apparel and fashion surrounding the game is an essential part of their soccer lives. What’s going on with the new boots? Who’s developing which team’s kits? How many panels will the next ball have? FIFA’s choice of partners is a big (if rarely discussed) part of that world.

FIFA’s continuing relationship with adidas is major news mostly because of the alternate possibilities. Had FIFA signed a deal with, say, Nike, it would have marked a huge shift in sports marketing, let alone soccer branding. With the FIFA-adidas partnership set to last five more World Cups, it’s almost impossible to imagine another name have such prominence at soccer’s main event.

With today’s announcement, adidas’s rights will extend into a 60th year, a sustained relationship the Germany-based company touted in announcing today’s extension.

“Over the last 40 years, adidas and FIFA have worked closely together to develop football worldwide,” adidas CEO Herbert Hainer noted.  “Therefore, it was a natural step for us to extend one of the most successful partnerships in the history of sports marketing. We are happy and proud that our close relationship with FIFA will continue.”

Understandably so. It would be a major low to adidas, a company built on its soccer presence, to lose the rights to the World Cup. Thankfully, FIFA seems in no hurry to make that chance. The two will be together for another 16 years. If not more.

MLS Snapshot: Chicago Fire 1-3 Toronto FC (video)

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The game in 100 words (or less): Greg Vanney and Toronto keep on doing their thing, and the Canadian side is yet another step closer to achieving MLS glory. TFC picked up its 50th point of the season on Saturday night after comfortably handling the Chicago Fire, who have cooled off significantly as of late in the Eastern Conference. The Fire are now nine points behind the East leaders and are losers of four of their last five matches.

Three moments that mattered

54′ — Accam, Fire level it up — Toronto really does manage to get contributions from everybody…

64′ — Hasler nets first MLS goal — Toronto really does manage to get contributions from all of their players…

90′ — Giovinco says goodnight to Chicago — That’s 12 goals on the season for Sebastian Giovinco and the TFC striker continues to help his side push towards the top seed in the East and MLS.

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Man of the match: Sebastian Giovinco

Goalscorers: Marco Delgado (14′), David Accam (54′), Nick Hasler (63′), Sebastian Giovinco (90′)

Video: Watts gifts D.C. United own goal for the ages

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Not many things have gone right for either side involved in 2017, but D.C. United was the recipient of a gift early on against the Colorado Rapids on Saturday night.

[ MORE: Piatti brace lifts Impact to fourth win in a row; Orlando, Crew draw ]

In the 27th minute, Rapids center back Jared Watts received the ball at the back, before making a routine back pass to USMNT goalkeeper Tim Howard

Or at least, it should have been a routine back pass.

Instead, Watts’ pass was well off target and too strong for Howard to reach and landed in the back of the Rapids goal. 1-0 in favor of D.C.

Reminder: Both these teams sit at the bottom of their respective conferences on points.

MLS Snapshot: Piatti brace lifts Impact | Crew, Orlando City draw

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The game in 100 words (or less): The Montreal Impact have proven to be a second-half of the season team the last several years, and that form appears to be holding true once more. Mauro Biello’s side won its fourth straight match on Saturday, while Ignacio Piatti continues to show he’s one of the most deadly scorers in the league. Meanwhile, RSL’s six-match unbeaten run is snapped north of the border, leaving the Western Conference side three points out of sixth place.

Three four moments that mattered

11′ — Piatti nets his first of the night — The Impact made this attack look so easy, and Ignacio Piatti simply won’t miss a chance like this one.

26′ — Evan Bush left motionless as RSL equalize — Luis Silva took matters into his own hands, and boy did he connect with this effort!

29′ — Impact punish poor RSL defense — Guess who? Piatti has his second of the evening.

47′ — Hosts begin to pile it on — Anthony Jackson-Hamel played provider in the first two goals, so it’s only fair he got one of his own.

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Man of the match: Ignacio Piatti

Goalscorers: Ignacio Piatti (11′, 29′), Luis Silva (26′), Anthony Jackson-Hamel (47′)


The game in 100 words (or less): Orlando City and the Crew settled for a point apiece on Saturday night, but for the former the club is running out of opportunities to pick up points in the playoff race. Giles Barnes pulled a goal back for the hosts after Lalas Abubakar netted his first MLS goal for the Crew, but Orlando couldn’t find a second. The Lions played up a man for the final 13 minutes, following Harrison Afful’s dismissal.

Three moments that mattered

35′ — Abubakar knocks in first MLS goal — Orlando City’s defensive woes are certainly notable as well, but for Lalas Abubakar this is a quality way to open his scoring account in MLS.

67′ — Barnes knots it up at 1-1 — The veteran MLS forward picked up his second goal of the season.

77′ — VAR used for red card decision — The video monitor came into play briefly in the second half, and Harrison Afful was sent off the pitch early after the referee viewed the defender’s elbow to the head of Yoshi Yotun.

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Man of the match: Zack Steffen

Goalscorers: Lalas Abubakar (35′), Giles Barnes (67′)

Atlanta United fans pack 20,000 into new stadium for training session

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Atlanta United is currently in the midst of a three-match road trip in MLS play, but that didn’t stop the club from unveiling its new home venue to a massive crowd of supporters on Saturday.

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Over 20,000 fans of the Eastern Conference expansion side filed into Mercedes-Benz Stadium to watch Gerardo Martino’s side train on Saturday as Atlanta prepares to finish out its road trip against D.C. United and the Philadelphia Union.

Atlanta will open up home play at their new stadium on September 10 when they host FC Dallas. The club will have the benefit of playing eight of its final 10 regular season matches in front of its Georgia fan base.

The first-year MLS side will share the stadium with the Atlanta Falcons of the NFL.

Here are some sights from the training session