Intel’s giving Barcelona $25 million for a kit sponsorship you may never see

7 Comments

Four years ago, Madrid-based club Getafe struck up a sponsorship with Burger King that put the face of the fast food giant’s mascot on the inside of the teams’ shirts. In theory, when a player would score a goal, he could lift the bottom of the shirt over his head and reveal a smiling king, an innovation that ended up being more controversial than actually utilized.

Now, however, the innovation is coming back, only this time, it’s Barcelona that’s set to cash in on an under-shirt sponsorship. With players under no obligation to reveal the name, Intel is set to pay the Spanish champions $25 million over four years for the right to have their branding printed inside the jersey.

I kid you not. From Reuters’ reporting:

The idea behind the unusual positioning of the logo is that it will be revealed when a player lifts his shirt to celebrate a goal.

Barcelona’s players would be under no obligation to display the logo, which will be added to the shirts for the first time in Saturday’s La Liga home match against Villarreal …

Deborah Conrad, Intel’s chief marketing officer, said: “We did not want to put the players under any obligation to show the logo a specific number of times but we do know that such goal celebrations are a big part of the culture of the sport.”

And so the good old days (of three years ago) of Barcelona donating their jersey sponsorship to UNICEF drift further into the distance, memories of their social awareness and philanthropy run over by machinery commandeered by Sandro Rosell. Sure, it’s the same machinery you see at other clubs, but the efficacy with which Barcelona’s wielding their tools — the readiness they’ve shown to cede high ground in the name of financial largesse — is both disturbing and reassuring.

It’s always disappointing when the good relent, but in their willingness to embrace the cynicism of modern soccer finance, maybe Barcelona’s shown they were never that good to begin with? At least, they’re showing they weren’t any better than Real Madrid, Manchester United, Bayern Munich, and all the other money sponges in the world’s game.

After all, it takes a particularly clever level of cynicism to sell the space inside a shirt, area most people will never see. Sure, Intel are also becoming a technology partner of Barcelona’s, but the immediate product lies under the shirt. To imagine that possibility, propose it, and accept its rewards requires a particularly active imagination, one that’s just pocketed Barcelona an additional $25 million.

AT THE HALF: Manchester derby scoreless after 45 minutes

Photo by Laurence Griffiths/Getty Images
Leave a comment

After 45 minutes, the final Manchester derby of the 2016-17 Premier League season — the one that’ll go a long, long way toward deciding which of the city’s sides will finish in the top-four — is scoreless, but not without incident.

WATCH LIVE ONLINE, HERE

The game’s best chances thus far fell Manchester City’s way, as Sergio Aguero missed a clear-cut chance after 10 minutes — Kevin De Bruyne whipped in the perfect ball to the back post, and Aguero put it wrong side of David De Gea‘s post.

[ MORE: Watch full PL match replays ]

Ander Herrera has, once again, be Manchester United’s danger man, combining well with Marcus Rashford and Henrikh Mkhitaryan, but Claudio Bravo made the one save he was forced into during the first half. One thing to keep an eye on during the final 45 minutes: Rashford picked up a knock very early on, and struggled to move around the field after that.

STREAM LIVE: The Manchester Derby

Photo by Chris Brunskill/Getty Images
Leave a comment

The third Manchester Derby of the season is the first away from Old Trafford, as Manchester United visits Manchester City (Watch live, 3 p.m. ET on NBCSN and online via NBCSports.com) at the Etihad Stadium on Thursday.

There’s much on the line, as the sides sit just two points apart in the race for the Top Four. Man City would leapfrog third-place Liverpool with a win, while United could join the Reds on 66 points with a match-in-hand.

WATCH LIVE ONLINE, HERE

Sergio Aguero starts for Man City, with Gabriel Jesus on the bench.

On the other side, it’ll be a physical middle-third guarded by Ander Herrera, Michael Carrick, and Marouane Fellaini. Wayne Rooney and Jesse Lingard start on the bench.

LINEUPS

Manchester City: Bravo, Zabaleta, Kompany (C), Otamendi, Kolarov, Fernandinho, Yaya Toure, Sterling, De Bruyne, Sane, Aguero. Subs: Caballero, Sagna, Fernando, Navas, Clichy, Gabriel Jesus, A. Garcia

Manchester United: De Gea; Valencia, Bailly, Blind, Darmian; Herrera, Carrick, Fellaini, Mkhitaryan; Rashford, Martial. Subs: Romero, Shaw, Fosu-Mensah, Tuanzebe, Young, Lingard, Rooney.

Ex-Liverpool CEO shares biting story of Suarez transfer

Photo by Ben Hoskins/Getty Images
Leave a comment

Ian Ayre’s got jokes.

The former Liverpool CEO lifted the lid on some transfer stories during a Merseyside lecture this week.

Of note, Ayre admitted that the club thought Dele Alli demanded too much given what he had produced when the Reds has the chance to sign him as a 16-year-old, and said that Liverpool could’ve landed Alexis Sanchez but the player wanted to live in London (“We couldn’t move the football club to London, unfortunately,” he quipped).

The best part relayed by Sky Sports had to do with Luis Suarez, and shows the relentless nature of the transfer market. Clearly Barcelona had interest in Suarez before the fiery striker bit Giorgio Chiellini at the World Cup, because, well…

“I remember the sporting director of Barcelona calling me during that game, immediately as Suarez bit the player, and he said to me ‘my friend, he’s bitten somebody, how can this be the price?’ I said ‘he’d already bitten somebody when you first bid!'”

We’re sure there’s a certain amount of storytelling in there, but undoubtedly some truth.

Given Barca paid a reported $84 million for the striker, the asking price couldn’t have started that much higher.

Men in Blazers podcast: Chelsea tops Spurs, Top Four predictions

@MenInBlazers
Leave a comment
Rog and Davo return to discuss Chelsea’s FA Cup semifinal victory over Spurs, update their Top Four predictions (again), and dive into the depths of the relegation zone. Plus, the very important movement to change “Hudson Street” to “Ray Hudson Street.”

All of the MiB content — pods, videos and stories can be seen here, but to really stay in touch, follow, subscribe, click here:

Subscribe to the podcast OR to update your iTunes subscriptions ]

Click here for the RSS feed ]