Barcelona's Neymar is congratulated by team mates after scoring a goal against Real Madrid during their Spanish first division "Clasico" soccer match at Nou Camp stadium in Barcelona

Intel’s giving Barcelona $25 million for a kit sponsorship you may never see


Four years ago, Madrid-based club Getafe struck up a sponsorship with Burger King that put the face of the fast food giant’s mascot on the inside of the teams’ shirts. In theory, when a player would score a goal, he could lift the bottom of the shirt over his head and reveal a smiling king, an innovation that ended up being more controversial than actually utilized.

Now, however, the innovation is coming back, only this time, it’s Barcelona that’s set to cash in on an under-shirt sponsorship. With players under no obligation to reveal the name, Intel is set to pay the Spanish champions $25 million over four years for the right to have their branding printed inside the jersey.

I kid you not. From Reuters’ reporting:

The idea behind the unusual positioning of the logo is that it will be revealed when a player lifts his shirt to celebrate a goal.

Barcelona’s players would be under no obligation to display the logo, which will be added to the shirts for the first time in Saturday’s La Liga home match against Villarreal …

Deborah Conrad, Intel’s chief marketing officer, said: “We did not want to put the players under any obligation to show the logo a specific number of times but we do know that such goal celebrations are a big part of the culture of the sport.”

And so the good old days (of three years ago) of Barcelona donating their jersey sponsorship to UNICEF drift further into the distance, memories of their social awareness and philanthropy run over by machinery commandeered by Sandro Rosell. Sure, it’s the same machinery you see at other clubs, but the efficacy with which Barcelona’s wielding their tools — the readiness they’ve shown to cede high ground in the name of financial largesse — is both disturbing and reassuring.

It’s always disappointing when the good relent, but in their willingness to embrace the cynicism of modern soccer finance, maybe Barcelona’s shown they were never that good to begin with? At least, they’re showing they weren’t any better than Real Madrid, Manchester United, Bayern Munich, and all the other money sponges in the world’s game.

After all, it takes a particularly clever level of cynicism to sell the space inside a shirt, area most people will never see. Sure, Intel are also becoming a technology partner of Barcelona’s, but the immediate product lies under the shirt. To imagine that possibility, propose it, and accept its rewards requires a particularly active imagination, one that’s just pocketed Barcelona an additional $25 million.

No clean sheet, no cake for Leicester at Rainieri’s birthday party

LEICESTER, ENGLAND - OCTOBER 22:  Leicester City mascot Filbert Fox is seen prior to the Premier League match between Leicester City and Crystal Palace at The King Power Stadium on October 22, 2016 in Leicester, England.  (Photo by Ross Kinnaird/Getty Images)
Photo by Ross Kinnaird/Getty Images
Leave a comment

It’s a happy birthday celebration for Claudio Ranieri, though cake will be missing for Leicester City’s players.

The manager turned 65 on Thursday, and was ready to share some of his gigantic birthday cake with his players if they fulfilled his requirements on Saturday.

[ MORE: Match recap | Fuchs’ great goal ]

The Foxes picked up a comfortable-enough 3-1 win through Ahmed Musa, Christian Fuchs, and Shinji Okazaki, but Yohan Cabaye‘s late goal means no dessert.

“I said I would share my birthday cake in the dressing room if I got a clean sheet,” Ranieri joked to the BBC. “They clearly don’t want a piece.”

Ranieri also explained Jamie Vardy‘s bench place being down to squad rotation after a busy week — Leicester beat Copenhagen in the Champions League — and said Musa is about ready to kick on after an adjustment period in England.

Birthday-boy Wenger plans to drown sorrows after Arsenal draw

BURNLEY, ENGLAND - OCTOBER 02: Arsene Wenger, Manager of Arsenal looks on during the Premier League match between Burnley and Arsenal at Turf Moor on October 2, 2016 in Burnley, England.  (Photo by Matthew Lewis/Getty Images)
Getty Images
Leave a comment

Arsene Wenger turned 67 on Saturday.

His Arsenal side didn’t reward him with the present of three wins as the Frenchman watched them labor to a 0-0 draw against Middlesbrough.

[ MORE: Bradley’s Swans solid ]

The Gunners thought they’d snatch victory at the death but Mesut Ozil’s goal was offside and although they dominated possession, Middlesbrough looked dangerous on the break with Adam Traore, Alvaro Negredo and Gaston Ramirez all going close.

Speaking to the BBC after the game, Wenger thought his Arsenal side looked a little bit tired following their 6-0 win in the UEFA Champions League at home against Ludogorets on Wednesday.

“It is a game where you had a lot of possession but there were tired legs and you are prone to counter-attacks. You make it difficult for yourself. 75% possession but you could have lost the game, that is modern football.  When you are not sharp, you lack creativity in the final third. I must say, we gave everything but we did not have the legs today.

“The energy levels were a bit down but we were intelligent enough not to lose it. We were exposed at times. When you cannot win, you must not lose. They had chances but our goalkeeper saved us today. Petr Cech had a good performance in decisive phases. We tried. You don’t win on command though. We lacked our creative potential around the box. That is part of it.”

He was also asked if he plans to have a drink to celebrate his birthday. Wenger’s response was classic…

“At least you can have a drink on your birthday. When you win you deserve it. When you don’t you need it,” Wenger said with a smile.

Regardless of a small slip up and an end to their six-game winning streak, Arsenal sits top of the Premier League on Saturday after the 10 a.m. ET games.

Surely that’s reason enough to have a few glasses of Champagne, Arsene?

Christian Fuchs’ bullet a highlight for Leicester City (video)

Leave a comment

Leicester City showed the class of champions on Saturday, improving its Premier League standing with a 3-1 win over Crystal Palace.

The King Power Stadium saw some dicey late moments thanks to a Yohan Cabaye goal, but first got to celebrate an absolute stunner from an unlikely source.

[ MORE: Match recap ]

While Ahmed Musa and Shinji Okazaki goals are more encouraging signs for the Foxes’ attack, it was a scintillating bit of work from Christian Fuchs that really stoked the fire.

Fuchs came onto a ball with Leicester leading 2-0 and lashed his left football through the ball for a venomous volleyed goal.

Bob Bradley “disappointed” as solid Swansea fail to take chances

SWANSEA, WALES - OCTOBER 22:  Bob Bradley, Manager of Swansea City claps the fans prior to kick off during the Premier League match between Swansea City and Watford at the Liberty Stadium on October 22, 2016 in Swansea, Wales.  (Photo by Stu Forster/Getty Images)
Getty Images
Leave a comment

Bob Bradley got his first point as a Premier League manager on Saturday but the American coach knew it should’ve been more.

[ VIDEO: Pulisic’s late goal ]

Gylfi Sigurdsson hit the post and Mike Van der Hoorn produced a fine save from Hurelho Gomes as the Swans drew 0-0 with Watford at the Liberty Stadium in Bradley’s first home game in charge.

Making five changes to his Swansea City side which lost 3-2 at Arsenal last week, Bradley made the Swans much tougher to break down as Watford’s striking duo of Troy Deeney and Odion Ighalo barely had a sniff at goal.

Young center back Alfie Mawson impressed, as Bradley changed three of the back four who looked shaky at Arsenal last time out, and for most of the season.

Speaking to the BBC about the 0-0 draw, Bradley was happy with the second half display and Swansea’s first clean sheet in eight Premier League games.

“The second half was strong and we came out right from the beginning looking for a goal. It didn’t happen but there are a lot of positives. It was important to get a clean sheet and the play from our center halves was solid as Deeney and Ighalo are difficult to play against. This is a step we can build on,” Bradley said. “Alfie (Mawson) impressed and it is not a surprise when you see him day in, day out. He is strong, good in the air and I am very happy with him.”

“I think the team we picked today made sense, we had a solid game but we are disappointed. It is a home match so we want three points, but you see the chances we are creating and we can feel good and try to move in the right direction. There is disappointment for sure, but a shared feeling of an all-round good effort.”

If you look at the stats below, it suggests just how tight Bradley’s side was at the back, with the expected goals map showing a 0.4 rating for Watford.

We all know that Bradley will bring defensive solidity and improved organization but the fact that he has done it so quickly at Swansea will be a big bonus for the New Jersey native.

Bradley knows that the goals will come with Sigurdsson and Modou Barrow particularly dangerous, once again, but the main thing which will help the Swans climb up the table and away from the relegation zone is clean sheets and nicking wins.

With the next four games handing Bradley two tough matches and two winnable ones — they face Manchester United and Crystal Palace at home and Stoke City and Everton away — the Swans will look to keep it tight and take their chances when they come.

They didn’t do that on Saturday but the progress is clear for all to see. For a team who is without a win in eight PL games, they aren’t letting it impact their play as Bradley continues to whip them into shape.