Barcelona's Neymar is congratulated by team mates after scoring a goal against Real Madrid during their Spanish first division "Clasico" soccer match at Nou Camp stadium in Barcelona

Intel’s giving Barcelona $25 million for a kit sponsorship you may never see

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Four years ago, Madrid-based club Getafe struck up a sponsorship with Burger King that put the face of the fast food giant’s mascot on the inside of the teams’ shirts. In theory, when a player would score a goal, he could lift the bottom of the shirt over his head and reveal a smiling king, an innovation that ended up being more controversial than actually utilized.

Now, however, the innovation is coming back, only this time, it’s Barcelona that’s set to cash in on an under-shirt sponsorship. With players under no obligation to reveal the name, Intel is set to pay the Spanish champions $25 million over four years for the right to have their branding printed inside the jersey.

I kid you not. From Reuters’ reporting:

The idea behind the unusual positioning of the logo is that it will be revealed when a player lifts his shirt to celebrate a goal.

Barcelona’s players would be under no obligation to display the logo, which will be added to the shirts for the first time in Saturday’s La Liga home match against Villarreal …

Deborah Conrad, Intel’s chief marketing officer, said: “We did not want to put the players under any obligation to show the logo a specific number of times but we do know that such goal celebrations are a big part of the culture of the sport.”

And so the good old days (of three years ago) of Barcelona donating their jersey sponsorship to UNICEF drift further into the distance, memories of their social awareness and philanthropy run over by machinery commandeered by Sandro Rosell. Sure, it’s the same machinery you see at other clubs, but the efficacy with which Barcelona’s wielding their tools — the readiness they’ve shown to cede high ground in the name of financial largesse — is both disturbing and reassuring.

It’s always disappointing when the good relent, but in their willingness to embrace the cynicism of modern soccer finance, maybe Barcelona’s shown they were never that good to begin with? At least, they’re showing they weren’t any better than Real Madrid, Manchester United, Bayern Munich, and all the other money sponges in the world’s game.

After all, it takes a particularly clever level of cynicism to sell the space inside a shirt, area most people will never see. Sure, Intel are also becoming a technology partner of Barcelona’s, but the immediate product lies under the shirt. To imagine that possibility, propose it, and accept its rewards requires a particularly active imagination, one that’s just pocketed Barcelona an additional $25 million.

Pochettino enjoying best spell of career ahead of massive clash at Man City

LONDON, ENGLAND - JANUARY 23:  Mauricio Pochettino (R) Manager of Tottenham Hotspur is seen on arrival at the stadium prior to the Barclays Premier League match between Crystal Palace and Tottenham Hotspur at Selhurst Park on January 23, 2016 in London, England.  (Photo by Clive Rose/Getty Images)
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Mauricio Pochettino is getting ready for one of his biggest matches in charge at Tottenham, but he’s not letting the pressure get to him.

The Spurs’ boss talked down the importance of Sunday’s match against Manchester City (Watch live, 11:15 a.m. ET on NBCSN and online via Live Extra), and went on to say he is currently having the most enjoyable time of his career.

[ WATCH: Full PL match replays ]

Pochettino has Tottenham sitting second on the table, and they travel to the Etihad this weekend for a clash against fourth-placed Manchester City, who sit one point behind Spurs.

When asked if this weekend’s match could be a decisive result in the title race, Pochettino was unwilling to admit it was anything more than three points in a long campaign. However, when asked about the season as a whole, the Argentinian manager said he was having great fun at White Hart Lane, responding “Is it my most enjoyable time of career? Yes, maybe yes if I’m honest.”

[ MORE: Who are the Premier League title favorites? ]

Pochettino’s work at Tottenham has made him one of the most well-respected managers in the Premier League, with some reports tabbing him as the potential future boss of Manchester United.

Spurs have won six on the spin in all competitions, and will be confident facing a City side they smashed 4-1 earlier this season. With leaders Leicester facing Arsenal on Sunday, Tottenham could see themselves just two points off the pace if results go their way.

Chicharito sidelined two weeks with muscle injury

ROME, ITALY - NOVEMBER 04:  Javier Hernandez of Bayer 04 Leverkusen celebrates after scoring the team's second goal during the UEFA Champions League Group E match between AS Roma and Bayer 04 Leverkusen at Olimpico Stadium on November 4, 2015 in Rome, Italy.  (Photo by Paolo Bruno/Getty Images)
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Bayer Leverkusen must move forward without their top talisman as Javier Hernandez is out with a muscle injury.

The Mexican international was forced off in the second half of Leverkusen’s midweek loss to Werder Bremen in the German Cup.

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Hernandez scored in that Werder Bremen match before getting injured, as the striker has now scored a remarkable 20 goals in his last 18 appearances for Leverkusen.

With a torn muscle fiber in his left glute, Leverkusen boss Rogers Schmidt announced Chicharito could be out for two or even three weeks.

[ RELATED: Messi wins his first La Liga Player of the Month award ]

Including this weekend’s match at Darmstadt, Hernandez will likely miss both matches against Sporting Lisbon in the Europa League as well as a huge Bundesliga clash with Borussia Dortmund.

Premier League Preview: Sunderland vs. Manchester United

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  • United 6 points outside the top four
  • Sunderland winless in four
  • MUFC has one loss in 27 vs. SAFC (W20, D6, L1)

Manchester United’s uphill battle for a top-four finish continues on Saturday when the Red Devils travel to the Stadium of Light to face Sunderland (Watch live, 7:45 a.m. ET on NBCSN and online via Live Extra).

United won this fixture in September 3-0 behind goals from Memphis, Wayne Rooney, and Juan Mata.

[ WATCH LIVE: Stream every PL game via Live Extra ]

Sunderland sit 19th on the table four points from safety as the time has come for Sam Allardyce‘s side to start getting results. Without a win in their last four matches, the Black Cats must turn things around if they want to stay up in the Premier League. Jermain Defoe scored last time out in a draw at Liverpool, and he’ll once again be tasked with finding the back of the net if Sunderland are to win.

[ MORE: Prince-Wright’s Premier League Picks for Week 26 ]

For Manchester United, the pressure is still on Louis Van Gaal as rumors and reports circle linking Jose Mourinho to the job. Fifth on the table and six points behind Manchester City, a top-four finish is slipping away from United if they don’t rattle off a few wins. A late goal at Chelsea last weekend cost the Red Devils all three points, but they’ll look at this matchup against Sunderland as a good opportunity to get a positive result.

What they’re saying

Sunderland boss Sam Allardyce: “Providing chances for Jermain Defoe is critical for us. But our first major problem is that we haven’t kept a clean sheet in nine matches. We need to start putting a zero against us in games and if we start doing that we’ll win more matches. If we win more matches, we’ll get out of trouble.”

United manager Louis van Gaal: “We had lost four matches in a row in December and you see us now. You can only say that we are mentally very strong and that we can cope with the pressure. That is not enough as we have to improve our results and consistency to win a lot of matches in a row. We have to minimize the gap to our competitors.”

Prediction

Sunderland need all the points they can get to try and stay up, but United always seem to cause the Black Cats problems. Jermain Defoe is kept off the board as Louis van Gaal takes the win. Sunderland 0-2 Manchester United.

Costa breaks nose, will be fit to play for “Zorro team” vs. Newcastle

LONDON, ENGLAND - FEBRUARY 07:  Diego Costa of Chelsea reacts during the Barclays Premier League match between Chelsea and Manchester United at Stamford Bridge on February 7, 2016 in London, England.  (Photo by Paul Gilham/Getty Images)
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Chelsea striker Diego Costa broke his nose in training after a clash of heads, but should be fit to play in Saturday’s match against Newcastle (Watch live, 12:30 p.m. ET on NBCSN and online via Live Extra).

Costa has six goals in his past seven Premier League games as Chelsea are unbeaten in their last 11 in all competitions.

[ MORE: Top 5 PL storylines ]

Manager Guus Hiddink spoke about the injury in his press conference on Friday, saying Costa collided with an Academy player in training. Hiddink said he believes Costa will be ready to play this weekend for his “Zorro team” as Costa joins Gary Cahill, Nemanja Matic, and Cesar Azpilicueta as Chelsea players to wear a mask this season.

It was not a tough duel but he put his nose on the back of the head of one of the youngsters from the Academy that we like to participate in our training games. He was very unlucky.

They are putting a mask on Diego as well, we are the team with a lot of masks, a Zorro team, and he will come back do some light training this afternoon as he must experience how he is dealing with the form and the fitting of the mask.

Costa scored a stoppage-time equalizer against Manchester United last weekend as Chelsea continue to get results under Guus Hiddink. The Blues are up to 13th on the table, just three points outside the top half.

[ RELATED: Frank Lampard urges Chelsea to sign John Terry ]

Chelsea will look to extend their unbeaten run to 12 matches on Saturday against a Newcastle side that is just one point above the drop and in need of a result.