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Making sense of the “whys” surrounding Michael Bradley’s Toronto move


It’s happening. There’s no point in denying it or trying to figure out if the morning rumors are true. At this point, Michael Bradley’s introduction at BMO Field is only a matter of time, a move that will leave MLS supporters applauding while Europe-centric fans scratch their heads. Even U.S. Men’s National Team diehards might wonder why one of their team’s best players is ovine from Serie A to MLS six months ahead of a World Cup.

For all of those fans, however, the questions should be the same, inquiries born from the unique nature of this move. Major League Soccer already has a few players of Bradley’s talents, but it’s rare to see a player in his prime (26 years old), playing for a huge club (Roma), in position to qualify for Champions League (second in Italy) forgo that opportunity to return to North America. MLS an option is something that will always be there, the thinking goes. There’s a smaller window where the Michael Bradleys of the world can compete for time in Europe.

[MORE: Report: Bradley to Toronto done, set to earn $6.5 million per season after $7-$10 million transfer fee]

To get our heads around why Bradley’s passing on Europe to return MLS, we have to start unraveling those “whys” we mentioned in our previous post.

Would Bradley leave Serie A to return to MLS? Why is he passing on Europe to move back to North America?

The answer to both these questions is the same. At least, it appears to the same. Bradley was making €800,000 with Roma – just over $1.1 million U.S. For Toronto, he’ll make around $6.5 million.

The Roma figure is post-tax. A big chunk of that Toronto money is going to go to the government(s). But even after you factor in the costs of living in Toronto and taxes to be paid, Michael Bradley will make a lot more money playing Major League Soccer than he would staying in the Serie A. That’s not to change any time soon.

So if not Roma, why not somewhere else in Europe?

True, Bradley probably could have arranged a move elsewhere in Europe, but he was unlikely to move anywhere that could match that salary. For a little money as Major League Soccer pays its players on the whole, the high-end earners make very good money, even by global standards. While you won’t see anybody in North America match the big earners at Paris Saint-Germain, Chelsea, or Real Madrid, a high-end Designated Player in MLS can justify turning has back on a salary at (for example) Tottenham to move to North America.

source: AP
Over two-plus seasons with Roma, Bradley (left) made 41 Serie A appearances (29 starts) and scored two goals. His eight-plus seasons in Europe saw the 26-year-old spend time in the top divisions of England, Germany, Italy, and Holland. (Photo: AP.)

That’s the bigger issue here – the opportunity cost associated with Bradley’s age. He’s only 26 years old. As opposed to Clint Dempsey (who moved back at 30). Bradley had a whole World Cup cycle’s worth of time left to spend in Europe, and which he could still plan on a reasonably long spell in MLS. While he was missing out on significant time at Roma, there are other clubs that could use his talents. Depending on the league he targeted, some of those clubs could be competing for spots in Champions League.

Bradley, however, isn’t your normal 26-year-old. He moved from Illinois to the Bradenton academy as a 15-year-old and turned professional at 16. For large portion of his life, Bradley’s been jumping around, from Florida to New York, to Holland and Germany, to England and Italy. He and his wife had their first child in Sept. 2012, and the opportunity for stability and financial security may have been too much to pass up.

[MORE: Michael Bradley-to-Toronto: Take a moment to suspend your whys, consider how far MLS has come]

Why move this close to the World Cup, though?

The one wrinkle to that logic is this Brazil 2014. Players are usually loathe to move ahead of the tournament, but Bradley was in the opposite situation. He could use a move that would increase playing time ahead of the World Cup. While U.S. Men’s National Team head coach Jurgen Klinsmann wants players both competing at the highest level and playing through MLS’s break, this could be seen as a net positive for Bradley. Two-plus months of MLS’s regular season may give him more playing time than four-plus months at Roma.

For some players, MLS is always there, but five- or six-year contracts worth $6.5 million per season aren’t. The player’s percentage of a $7-$10 million transfer fee is something most professionals never have a chance to turn down.

Bradley didn’t turn it down. Instead, he used it as a chance to move closer to home.

Why Toronto? Why is Toronto making such a huge commitment to him?

Toronto has 17 wins over the last three years. Over 102 games, that’s one victory every six times the team takes the field. In the league’s busy season, that means TFC’s winning once a month, a track record of recent success that has seen attendances drop at BMO Field. Having never made the playoffs, Toronto’s on the verge of approaching a point of no return, with one of the league’s most promising markets seeing attendance fall by 10 percent over the last two years.

Where some see that as a poor fit for Bradley, a person like Tim Leiweke might see it as a match made in heaven. The former Anschutz Entertainment Group executive (and LA Galaxy architect) is now running the show at Maple Leafs Sports & Entertainment, meaning the revitalization of the Reds’ brand falls on his shoulders.  The same man who authorized big money to David Beckham and Robbie Keane is splashing the cash to bring Jermain Defoe and Michael Bradley to Toronto.

[MORE: Defoe to Toronto FC official… and maybe Michael Bradley, too? (or “How Taylor Twellman broke Twitter”)]

Bradley has already made 82 appearances with the U.S. Men’s National Team, scoring 11 times while starting for the team at World Cup 2010.

That is the main difference between LA Leiweke and Toronto Tim – that star power. In Los Angeles, Beckham’s acquisition was motivated more by marketing than competitive reasons. In Toronto, Bradley doesn’t carry that star power. What he does have, though, is a skill set that will immediately make him one of the best players in Major League Soccer, and while that alone might not be able to draw Canadians to see the U.S. international, the prospect of wins will.

Toronto fans are smart. They know their soccer, and they know their team – exactly why they’re starting to stay away from BMO Field. In a market that’s longed for a winner ever since Cito Gaston was guiding the Blue Jays to World Series titles, the prospect of an honest-to-goodness competitive team could cut through an active entertainment landscape, galvanizing support in what could again be one of North America’s top sports markets. If Leiweke can build a winner before the Maple Leafs, Blue Jays, or Raptors break through, he’ll have justified every dollar spent bringing in his headlining duo.

But for Bradley, why Toronto? Why not some other landing spot in MLS?

As for why Bradley would want to go there, well, there probably wasn’t a line of teams waiting to commit potentially $39 million over the next six years (the high-end of ESPN’s reports on his possible compensation). Given the opportunity to move to one of the best cities in North America, Bradley may have overlooked TFC’s historic struggles, especially given one of the architects of the Galaxy’s success is now on board. And as the son of a coach who has seen success at Chivas USA, Bradley may have a unique view on the nature of success in North America’s parity-obsessed leagues.

Agent: Liverpool contacted Klopp only after Rodgers firing

LIVERPOOL, ENGLAND - OCTOBER 09:  Jurgen Klopp arrives to be unveiled as the new manager of Liverpool FC at a press conference at Anfield on October 9, 2015 in Liverpool, England.  (Photo by Alex Livesey/Getty Images)
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As soon as Brendan Rodgers was dismissed by Liverpool on Sunday, Jurgen Klopp’s name was tossed around as the likely successor to the then-vacant Liverpool managerial position.

However, according to Klopp’s representatve Marc Kosicke, Liverpool did not make contact with the German until after Rodgers had been officially let go.

“The first call from Liverpool came after the dismissal as coach of Rodgers,” Kosicke told Bild. “Before Liverpool there were naturally quite a few inquiries. But Jurgen always asked me not to take it any further.”

Club management was less committal than Klopp’s rep, but did say they had their eye on the German for some time. “We have learned to keep certain matters confidential. We had a meeting recently with Jurgen that he has talked about and I don’t want to talk too much about these conversations. But we have thought about him for a long time and everyone who knows football knows he is an outstanding manager.”

It’s relatively hard to believe Liverpool would have canned Rodgers without knowing for sure that a top-level target such as Klopp or Carlo Ancelotti were on board to replace him. It also would mean discussions of the contract terms and logistics would have moved at lightning speed, with just four days between the Rodgers dismissal and Klopp’s official unveiling.

England’s Mark Sampson on growth of women’s soccer, NWSL

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Head coach of England women’s national team Mark Sampson is a man who has had his life transformed over the past six months.

[ MORE: English women inspire a nation ]

Since England finished third at the 2015 Women’s World Cup in Canada — the Three Lionesses had failed to win a single knockout game before their exploits in Canada — Sampson and his team have been at the fore of the women’s game getting increased exposure and attendances in England.

[ MORE: Klopp dazzles on Liverpool unveiling ]

With that in mind, ProSoccerTalk caught up with Sampson to discuss his appearance at the Balanced Business Forum (BBF) in London next week, which promotes gender balance in the business world, plus we also spoke to him about what the reaction has been like in England since returning from the World Cup and his plans for his own team, and his own coaching pathway, for the future.

Q: Mark, what is it about the BBF which made you so interested in speaking and getting involved?

A: I have  been fortunate enough to work in women’s football for a number of years now and at a number of levels as well and be around some elite people on and off the field, whether that be on the pitch or away from the pitch in the boardroom. I am very passionate about women’s sport and women in business. It is a great opportunity to share my experiences, particularly over the course of the summer, where I worked with a group of women who were successful and achieved something very special. It is a unique opportunity to share those experiences.

You have seen up close the positive impact of women playing soccer at the elite level. How important is it to develop those qualities in young women?

Certainly within women’s football we have seen a huge leap in recent years in not only the quality of play on the field but the change in the dynamic in the game as a whole. We are seeing more people watching domestic football, more people supporting the international team, we are seeing more clubs move towards a more professional model, which is creating positions not only for women on the field but off the field. I think women’s football at the moment is seen as a leading light not only in women’s sport but promoting in high positions.

How does all of this slot into your long-term and short-term goals with the English national team?

From our point of view we are obviously keen to promote the team and the game. We still have a lot of work to do at growing the game, whether that be at grassroots level, domestic level or international level. We are not where we want to be at yet. We want to make sure we continue to grow and these kind of opportunities are great for us to share our experiences, share our journeys and make sure that we are continually promoting good practice in women’s sport. The FA are certainly very strong around supporting women’s coaches, grassroots development, women in the boardroom and these are great opportunities to share those experiences and push that message even further.

After being involved at Swansea City and other clubs in the men’s game, what it the biggest differences you’ve seen between men’s and women’s soccer over the years?

The most important thing to mention, always, is that football is football. The great thing is that the women’s game now is getting the respect from people outside of it that maybe it didn’t have in previous years. Certainly there is a long way to go to move it closer to the men’s game but there is far more acceptance now from the men’s game. As a sport and it has got its own identity and people support it. The likes of Manchester City, Chelsea, Arsenal, they are football clubs who have really got behind and jumped on the bandwagon of women’s football and have started to develop really strong models at club level, hence we are seeing better players, better programs and more bums on seats at grounds. That is probably the way for us to go, moving forward, to really connect with the men’s game and ensure women’s football is visible within their clubs.

Since the World Cup, the FA Women’s Super League (WSL) in England has seen attendances rising, is that a big plus for you?

Absolutely. We are really working hard at ground level to push attendances and grow the game and to see it transpire at club matches and international matches is just a pat on the back really, for all the hard work that is going on. There has been hard work going on for many years, many years before I started working in the women’s football and here people haven’t got the rewards they deserve for the work that has been put in but now the rewards are there for everybody to see and the challenge is to continue to grow these partnerships and move the game forward. I still think we have a long way to go but this is a huge opportunity to keeping growing this game.

Can you sum up the reaction and incredible interest levels in the England women’s national team? What has that been like since you returned home after the successful summer?

The best way to describe it is, it is a different world. Jumping straight back off the plane we’ve had far more media interest, many more spectators at grounds, the girls are getting recognized in the street and people are genuinely supporting the team and excited about where this team is going. It has been great because people have been grafting away behind-the-scenes for years with the training, matches and hard work, and now to get to the point where they are being recognized for that, it is a real special time. It has given me even more motivation to keep that going and push it even further.


What is the next step for this team? You have a friendly tournament in China next month and then EURO 2017 which you are qualifying for right now. Surely you will be one of the favorites to win EURO 2017? 

As a nation like England whether that be in men’s or women’s football, you are always going to be one of the favorites for a major championship. That pressure is always going to be there. This team has been great at managing that pressure and seeing it as an opportunity and pushing it. There is a big challenge for us. We have got to always think about the big picture on this one. If we want to be winning these major championships, the World Cups and European Championships, then we have to consistently perform. To do that we need to play the best teams on a regular basis and win matches. A lot of time in international football people think you can turn up at a major tournament and turn it on for two months and go home with a trophy, but the reality of it is you need to be the best team, consistently, going into those tournaments and that has got to be our challenge in the next two to four years. Make sure we are winning football matches, growing our program and growing the game so that when we turn up at major championships, people look at England as a genuine contender.

Looking over at the National Women’s Soccer League (NWSL) in the USA, what do you make of the progress they have made?

Since it has come back into the fore, it has been really important. The U.S. are a leading nation of the women’s game and when the previous pro league fell by the wayside I always felt it was important for the women’s game as a whole that America were delivering a professional league. It is great to see the crowds and the quality of the football in America, in terms of how that relates to us, we are different. The culture in England is very different to America and we have got to work out how we are going to be competitive and sometimes the best way to find a competitive edge is to find something new and do something different. We are certainly going to look at what is going on in America, learn lessons of the good and the bad and make sure we find something that works well for our team and our country about growing the game. We have certainly got to give huge credit to the States and not only the work the national team and Jill is doing but domestically. The way they’ve grown the game and their fanbase, every nation is saying that we need to find a way of doing something like this.

You are obviously focused on your job with England right now, but I wanted to ask you about your own future. There are British coaches over in the NWSL, some of your players are over there too. If an opportunity arose in the NWSL or the U.S. in the future, would you consider it? 

Every coach is always going to say they are fully focused on their current job and I am certainly no different to that. In the future there will be some new challenges and I would never say no to anything, and certainly the way the women’s game is growing, and not just for me but every coach, there are going to be more opportunities to go and work at professional football clubs with some great players and some big clubs with big crowds. For any coach that has always got to be the motivation. Can you work at the highest possible level and test yourself?

Finally, in your home country of Wales right now there is euphoria around Gareth Bale and Wales on the brink of sealing qualification to the EURO 2016 championships. How big of a moment is this for soccer in Wales?

Saturday is a huge sporting day for the entire nation in general. We have a huge game against Australia in the Rugby World Cup, followed by an even bigger game for the Welsh national team away at Bosnia in our European Championship campaign. Certainly, Welsh sport at the moment is on a real high and it would be great to see the national team qualify for a major championship. I worked with Gareth Bale as a young kid and he is doing amazing things for himself and for the game in Wales. The staff behind-the-scenes there have worked so hard for so many years to really push the game and develop that team and everyone is really confident now that they will get their reward. It would be awesome for the country to be at a major championship.