Reuters is reporting that Arsenal have penned a $247.5M (£150M) deal with Puma to become the new kit supplier for the club over the next five years.
Arsenal’s deal with the German sportswear company on Monday signifies an end to the Gunners 20+ year devotion to Nike.
While specific financial details were not disclosed Puma admitted the deal was the biggest ever for both itself and Arsenal, and that the German manufacturer will also produce other branded Arsenal merchandise. In 2012, Arsenal signed a contract renewal with Emirates airlines for shirt and stadium sponsorship worth approximately $250M (£150M) over five years.
The agreement represents a massive coup for Puma, whose new CEO Bjoern Gulden, a former professional soccer player and Adidas AG executive, is attempting to re-establish the label as a core sports brand after spending the last decade diverging its line into lifestyle and fashion. Arsenal is the latest sports entity to pen a deal with Puma following Olympic sprinter Usain Bolt, golfer Rickie Fowler and several soccer players, including Barcelona’s Cesc Fabregas and Arsenal’s Olivier Giroud.
Since his hiring last year, Gulden has spent streamlined Puma’s business by cutting costs, rationalizing retail outlets and reducing infrastructure. The major reorganization process has already cost the company $246M in 2012 and $178M through the third quarter of 2013.
“Now we will focus on performance and we will use our assets from performance [sports] in lifestyle advertising,” Gulden told The Wall Street Journal Monday. “It is more about using the asset base rather than adding to it.”
Arsenal’s new uniform will be unveiled next summer and a full range of Puma’s new product lines will go on sale starting next year.
Heading into the their final UEFA Champions League Group B game, Manchester United hold their destiny in their own hands, but any slip-up could mean it’s Europa League on Thursday nights for Louis Van Gaal‘s men.
[ MORE: Champions League standings ]
The Red Devils would have advanced to the knockout stage with a victory over third-place PSV Eindhoven on Wednesday, but slumped to an ugly 0-0 draw instead.
[ MORE: Three things we learned from Man United 0-0 PSV ]
So, here’s all of the scenarios for the final matchday of the group stage, away to Wolfsburg, in which United would advance to the round of 16 advance:
- A Man United win will see Man United finish top of Group B
- A Man United draw, coupled with a PSV draw or loss (vs. CSKA Moscow), will see Man United finish second in Group B
- A Man United draw, coupled with a PSV victory, will see Man United finish third in Group B
- A Man United loss, coupled with a PSV loss, will see Man United finish second in Group B
- A Man United loss by more than one goal, coupled with a PSV draw, would see Man United finish third in Group B
- A Man United loss, coupled with a PSV win, would see Man United finish third in Group B
[ MORE: Champions League schedule ]
There are your scenarios for Man United as it’s pretty simple to break it down: Win, and they go through. Fail to win, and their fate is completely in the hands of PSV.
The Foxes are top of the Premier League and are led by a surging Jamie Vardy but how long can they keep shocking the world?
With six tough games coming up between now and the start of 2016, Claudio Ranieri‘s men will be pushed to their limit but so far this season they’ve been sensational and Vardy has equaled Manchester United legend Ruud van Nistlerooy’s record of scoring in 10-straight PL games.
[ MORE: Full PST Extra archive ]
Can he make it 11 in a row on Saturday (Watch live, 12:30 p.m. ET on NBC and online via Live Extra) when United visit the King Power Stadium? As for the Red Devils, they sit in second place and are just one point behind the flying Foxes’. Louis Van Gaal‘s men have certainly flown under the radar so far and our churning out wins at an impressive rate.
Jenna Corrado and I discuss that and more in the latest edition of PST Extra. Click play on the video above to see our chat in full.
Rog and Davo revel in another chapter of the Leicester City fairytale, break down Liverpool’s shock dismantling of Manchester City and discuss Arsenal’s slip against West Brom.
Listen to the latest pod by clicking play below.
All of the MiB content — pods, videos and stories can be seen here, but to really stay in touch, follow, subscribe, click here:
[ Subscribe to the podcast OR to update your iTunes subscriptions ]
[ Click here for the RSS feed ]
Joe Hart was forced to leave Manchester City’s 1-0 defeat to Juventus in UEFA Champions League play on Wednesday due to a hamstring injury, which he seemed to incur while making a spectacular one-on-one kick-save late in the second half.
[ FOLLOW: All of PST’s PL coverage ]
Man City manager Manuel Pellegrini confirmed after the game that Hart’s injury is indeed a hamstring issue, and went on to say that he would need further tests once the team arrives back in Manchester to determine the severity and how long, if at all, City and England’s no. 1 would be out of action.
Man City, currently third in the Premier League on 26 points, will host eighth-place Southampton at the Etihad Stadium on Saturday (Watch live at 10 a.m. ET on NBCSN and online via Live Extra).