Puma Arsenal

Arsenal sign $247.5M deal with Puma to become new kit supplier

Leave a comment

Reuters is reporting that Arsenal have penned a $247.5M (£150M) deal with Puma to become the new kit supplier for the club over the next five years.

Arsenal’s deal with the German sportswear company on Monday signifies an end to the Gunners 20+ year devotion to Nike.

While specific financial details were not disclosed Puma admitted the deal was the biggest ever for both itself and Arsenal, and that the German manufacturer will also produce other branded Arsenal merchandise. In 2012, Arsenal signed a contract renewal with Emirates airlines for shirt and stadium sponsorship worth approximately $250M (£150M) over five years.

The agreement represents a massive coup for Puma, whose new CEO Bjoern Gulden, a former professional soccer player and Adidas AG executive, is attempting to re-establish the label as a core sports brand after spending the last decade diverging its line into lifestyle and fashion. Arsenal is the latest sports entity to pen a deal with Puma following Olympic sprinter Usain Bolt, golfer Rickie Fowler and several soccer players, including Barcelona’s Cesc Fabregas and Arsenal’s Olivier Giroud.

Since his hiring last year, Gulden has spent streamlined Puma’s business by cutting costs, rationalizing retail outlets and reducing infrastructure. The major reorganization process has already cost the company $246M in 2012 and $178M through the third quarter of 2013.

“Now we will focus on performance and we will use our assets from performance [sports] in lifestyle advertising,” Gulden told The Wall Street Journal Monday. “It is more about using the asset base rather than adding to it.”

Arsenal’s new uniform will be unveiled next summer and a full range of Puma’s new product lines will go on sale starting next year.

Southampton: Van Dijk won’t leave, selling days likely done

SOUTHAMPTON, ENGLAND - MARCH 29:  Ralph Krueger the Southampton Chairman looks on during the Barclays Premier League match between Southampton and Newcastle United at St Mary's Stadium on March 29, 2014 in Southampton, England.  (Photo by Richard Heathcote/Getty Images)
Photo by Richard Heathcote/Getty Images
Leave a comment

Ralph Krueger doesn’t plan on selling any more big Southampton stars, and there’s none brighter than Virgil Van Dijk.

The Dutchman is perhaps the best center back in the Premier League, regularly linked with transfers to anywhere from Manchester City to Liverpool.

[ MORE: Liverpool hires new CEO ]

But Krueger says Saints have had enough of selling big assets. Southampton has sold Adam Lallana, Dejan Lovren, Sadio Mane, and Nathaniel Clyne in the past three seasons, and those are just the names to go to Liverpool. Morgan Schneiderlin and Victor Wanyama have also moved on from St. Mary’s.

From Sky Sports:

“We would like to move away from that and we feel confident this summer will be a lot quieter in Southampton and we can keep the core of this team moving forward for a few years.

“That is going to be important when you see how excellent the group is right now and how exciting the football is. The game we are playing is a pleasure to watch and a pleasure to be part of.”

Saints were the more effective side in a 3-2 EFL Cup Final loss to Manchester United this weekend, but are well off the pace in the race to make back-to-back trips into Europe.

It will be hard to hold onto Van Dijk and even new bright light Manolo Gabbiadini without Europe, but Krueger is a strong leader with the ability to convince almost anyone to buy into a plan.

Real Salt Lake signs Plata to multi-year DP deal

Real Salt Lake forward Joao Plata (8) gestures while walking during an MLS soccer game against New York City FC Saturday, May 23, 2015, in Sandy, Utah. (Leah Hogsten/The Salt Lake Tribune via AP) DESERET NEWS OUT; LOCAL TELEVISION OUT; MAGS OUT
Leah Hogsten/The Salt Lake Tribune via AP
Leave a comment

SANDY, Utah (AP) Real Salt Lake has re-signed forward Joao Plata to a multi-year contract and he will continue to hold a designated-player spot.

The 24-year-old was acquired from Toronto FC before the 2013 season and he has 30 goals and 30 assists in regular-season play with RSL.

[ MORE: Liverpool flops vs LCFC ]

Plata ranks No. 3 on the team’s all-time assists list and No. 5 in goals. He has 33 goals and 35 assists during his MLS career.

Real Salt Lake begins the season Saturday when it hosts Toronto FC.

Gotze out indefinitely with metabolism disorder

ROTTERDAM, NETHERLANDS - NOVEMBER 06:  Mario Goetze (R) and Ann-Kathrin Broemmel attend the MTV Europe Music Awards 2016 on November 6, 2016 in Rotterdam, Netherlands.  (Photo by Andreas Rentz/Getty Images for MTV)
Photo by Andreas Rentz/Getty Images for MTV
Leave a comment

Mario Gotze’s last few seasons have not fulfilled the expectations thrust about the World Cup-winning attacker.

Gotze, 24, scored the 113th minute goal that lifted Germany past Argentina in the 2014 World Cup, but has endured successive disappointing seasons between Bayern Munich and Borussia Dortmund.

[ MORE: Liverpool hires new CEO ]

With just two goals this season, Gotze has played just 24 minutes since BVB came back from winter break. On Monday, the club revealed why: a metabolism disorder that will keep him out for an indefinite period of time. From Sky Sports:

“We are glad to know the reasons for Mario’s complaints and we are convinced that after recovering he will give us extra quality with his exceptional abilities,” said Dortmund’s director of sport Michael Zorc.

“Mario gets the full backing and maximum support from all of us at Borussia Dortmund on his way back.”

It’s been a while since we’ve seen Gotze at his best, and here’s hoping this problem is both curable and the reason for his struggles.

Liverpool hires EA Sports executive as new CEO

Leave a comment

Liverpool has named Peter Moore as the successor to chief executive office Ian Ayre.

Ayre, 53, is off to 1860 Munich this summer, and has stepped down early to allow Moore to take over.

[ MORE: Liverpool flops vs LCFC ]

A Liverpool-born executive, Moore was the chief operating officer at EA Sports and has also worked with Microsoft and SEGA.

The move “completes a transitional phase” which saw several new names join the fray. From The Liverpool Echo:

The appointment completes a transition plan by FSG which included appointing Michael Edwards as sporting director while Billy Hogan was promoted to the role of managing director and chief commercial officer.