How would Beckham’s MLS franchise in Miami be any different this time around?

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On Wednesday David Beckham, MLS Commissioner Don Garber and the Mayor of Miami-Dade County Carlos Jimenez announced that Major League Soccer’s 22nd franchise will be based in Miami.

The worst kept secret in U.S. soccer is finally out.

But, as there always is with MLS expansion franchises, there are plenty of doubts as to whether a Major League Soccer side in South Florida is a good idea.

Of course, we’ve been down this road before and it ended it tears with the Miami Fusion lasting less than four years after being dissolved due to many issues back in 2001. At the time Garber said the following about soccer in Miami:

“While Miami had the third lowest average attendance, it had the lowest revenue in the league this year (2001), including fewer season tickets which are upfront money that have a higher yield for each team. They (Miami) had almost no revenue from corporate sponsorships. The issue in Miami is the lack of revenue and the lack of future potential revenue. It really lacked viability as a business.”

(MORE: Official – Beckham announces Miami will be Major League Soccer’s 22nd franchise)

Why will it be a different story for soccer in Miami in 2014 and beyond?

Here’s a few reasons to get you thinking…

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Brand Beckham and his wealthy investors intend to make soccer a success in South Florida.

David Beckham factor

With his own brand flourishing even further since his retirement from the game, Beckham brings an X-Factor that was never present in Miami back at the turn of the last century. Despite Carlos Valderrama being around and some terrific performances from the Fusion under Ray Hudson as coach in their final season in the league. MLS was in its infancy and bleeding money, with the league estimated to have lost over $250 million in its first few years. Miami had the lowest season tickets sold and revenue and sponsorship streams were almost non-existence. That, coupled with the relatively frugal spending of Chairman Ken Hororwitz and the other investors, proved too much for MLS to handle as Miami and the Tampa Bay Mutiny ceased operations in 2001.

(MORE: Video – Relive how MLS’ last Miami side excelled in 2001, then got shut down)

Here’s a quote from Horowitz on the problems facing the Fusion on 2001: “My investors and I have invested close to $50 million in South Florida Soccer, the entity that operates the Miami Fusion, as well as a massive amount of personal time and emotional commitment. We’ve come to the conclusion that the South Florida market just has too many hurdles that we simply cannot overcome.”

If you build it, they will come

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Stadium site has been picked in Downtown Miami, will this may a big difference to attract fans?

Plans for a new downtown stadium near the harbor of Miami look swish, extravagant and everything you’d expect from a sports franchise in one of the USA’s most glamorous and tropical settings. A soccer-specific stadium close to downtown Miami would be something to behold, and as we’ve seen in Houston and will see in Orlando, a prime downtown location for your MLS team is exactly whats needed. That’s something the former MLS side in Miami didn’t have, as the Fusion played out near Fort Lauderdale at Lockhart Stadium, where fans couldn’t simply stroll across to the street from the fine bars and restaurants of central Miami to continue the party inside the stadium, and go out on the town afterwards. The only potential issue is that the various nationalities and backgrounds of the people of Miami will clash, and as we’ve seen with the Dolphins, Marlins and other pro Sports team in the area, fans are much more passionate about teams in their homelands rather than getting behind a local franchise.

(MORE: After Miami’s entry to MLS, big question remains – where will the stadium be?)

Prime real estate won’t come cheap for Becks and co. but it’s expected that the major announcement on Wednesday will also reveal plans for a SSS in the heart of Miami. This is a key reason why MLS in Miami could succeed this time.

The DP rule will play into Miami’s hands

A no-brainer here, as Beckham’s contacts across the world and his heady status as a global icon will surely attract top players who want to flock to South Beach towards the end of their careers. Playing in MLS for Miami will be one of the most attractive propositions for any player on the planet. The main focus will be getting bums on seats and fans to watch a spectacular team play. If Becks can work his contacts and bring in three HUGE Designated Players, then the people of Miami and the millions of tourists that flock there year round will without doubt fills the stands. Back when the Fusion folded, there were a few stars names like Valderrama but nobody that really jumped off the page. This time, that will be vastly different.

MORE: MLS back in Miami – Where does it rate on the league’s glamour scale?

MORE: Who’s left? With Miami confirmed, MLS down to two expansion slots

MORE: What They Said – Important quotes from Beckham’s MLS in Miami announcement

Klopp “angry, surprised” by Liverpool defeat to Swansea

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Liverpool fans might disagree — Jurgen Klopp certainly does, tonight, at least — but the beauty of the Premier League is that you can end the runaway leaders’ bid for an unbeaten season, then lose to the last-place team in the league, in back-to-back games.

[ MORE: Alexis-for-Mkhi swap complete | De Bruyne’s new contract ]

This, of course, leaves Klopp, Liverpool’s fiery, combustible manager, more than a little hot under the collar. Following Monday’s 1-0 loss away to bottom-of-the-league Swansea City, Klopp pulled no punches in describing the emotions he feels after such a result.

“Frustrated,” “angry” and “surprised” quickly came to mind after seeing his side’s 14-game PL unbeaten run come to an end. Despite creating 21 chances on the night, the likes of Mohamed Salah, Roberto Firmino, Sadio Mane and Alex Oxlade-Chamberlain managed to put just four on target, which was undoubtedly the genesis of his frustration, anger and surprise — quotes from the BBC:

“I’m frustrated and I’m angry because it was not a good game. We lost the game in the first half. We didn’t do what we wanted to do. It hasn’t happened too often so I didn’t expect that, I was quite surprised. Because of the first half we weren’t flying and they were.

“We made pressure at the end but not enough to score. The last situation was unlucky but if we got a point it would still have been a bad game for us, and it was the opposite of what we wanted. That happens from time to time and it’s never the right moment and like it should be.

“It’s not that we threw it away. Swansea are fighting for their life and we’ve no problem with that, we had a problem with our offensive motions. It’s not what we came here for tonight. We have nothing, and that’s our fault.”

Swansea 1-0 Liverpool: Last-place Swans shock Reds

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  • Swansea shock Liverpool in game of few chances
  • Mawson sweeps home the winner — 40′
  • Reds’ 14-game PL unbeaten run ends
  • Swans now 2W-1D-1L under Carvalhal

From the high of snapping Manchester City’s unbeaten run (30 games dating back to last season) and bid for an unbeaten 2017-18 Premier League season, to being beaten by last-place Swansea City… in back-to-back games… all in the span of eight days.

[ MORE: Watch full PL match replays ]

On Monday, Swansea topped Liverpool, 1-0 at the Liberty Stadium, to claim just their fifth PL victory all season; two of the five have come in the first three weeks of new manager Carlos Carvalhal’s tenure (four games).

Virgil Van Dijk cost Liverpool $100 million, but he’s yet to arrest the Reds’ woeful set-piece defending. It was the big Dutchman who failed to head the ball clear from the Swans’ 40th-minute corner kick. After an unfortunate bounce in the box, the ball fell to Mawson just 10 yards out. The young Welshman swept his right foot through the ball and Loris Karius could do nothing about it.

[ MORE: Latest Premier League standings ]

Liverpool’s first surefire chance of the second half came in the 60th minute, when Mohamed Salah delicately lifted just over the wall a free kick from 22 yards out. The ball quickly fell as it neared goal, but Lukasz Fabianski reacted quicker and pushed it over the crossbar at full-stretch to preserve the lead at 1-0.

Right on 94 minutes, with the referee staring at his watch, Roberto Firmino headed off Fabianski’s right-hand post and Adam Lallana missed an open-net follow-up, somehow booting the ball well over the bar from three yards out.

Despite holding over 70 percent of possession on the night, Liverpool put on target just four of their 21 total shots.

[ MORE: Full lineups, stats, box score ]

With the defeat, Liverpool (47 points) fail to capitalize on Tottenham Hotspur’s 1-1 draw with Southampton on Sunday. Having ultimately gained a point in Round 24, Tottenham now trail Liverpool by just two points in the race for fourth. The two sides meet in two weeks’ time, on Sunday, Feb. 4, at Anfield.

Swansea (20 points), meanwhile, have done nearly enough to climb out of the PL cellar, but remain 20th out of 20 teams on goal differential. Three points stand between them and safety.

FIFA seeking sponsors for video replays at World Cup

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LONDON (AP) Video replays will be used at the World Cup for the first time and talks are underway with potential sponsor branding to appear when the technology is used, a FIFA executive said on Monday.

Soccer’s rule-making panel met Monday to assess recent trials ahead of video assistant referees (VAR) being officially approved by FIFA later this season for use in Russia in June and July.

“Definitely VAR will happen,” FIFA chief commercial officer Philippe Le Floc’h told The Associated Press. “It’s great to have technology in football because this is also a fair(ness) thing.”

Referees were assisted for the first time by high-tech aids at a World Cup in 2014 when goal-line technology was used. That system sees a message instantly flash on referees’ watches saying only whether the ball crossed the line.

Video review is used when there is a “clear and obvious error” involving goals, penalty awards, red cards, and mistaken identity.

Replays could lead to delays in games in Russia as different angles are reviewed, presenting an opportunity for FIFA to brand up the segment on the global broadcast feed.

“We are talking to various technological companies who are very interested with what we are doing on the technology side of things,” Floc’h said on board the World Cup trophy tour plane during a stop at London Stansted Airport.

The final decision on allowing replays to become part of the rules of the game falls to the International Football Association Board on March 3 when its annual meeting is held at FIFA.

Video review has been expected at the World Cup because FIFA controls half the votes in IFAB’s decision. The other voters are the four British soccer federations.

Monday’s meeting brought together IFAB technical experts, FIFA refereeing officials, and researchers from the University of Leuven in Belgium, who have studied use of video review in 804 games across more than 20 competitions.

“The discussions we had today do not indicate that further experiments need to be conducted,” said Johannes Holzmueller, FIFA’s lead official for technological innovation.

Watch Live: Swansea City vs. Liverpool

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Swansea City’s bid to slow down steamrolling Liverpool begins at 3 p.m. ET Monday at the Liberty Stadium (Watch live on NBCSN and online via NBCSports.com).

WATCH LIVE, ONLINE, HERE

The rampaging Reds are coming off a 4-3 win that ended Manchester City’s unbeaten Premier League season, and will hope to avoid a let down against desperate Swans.

The Welsh hosts are six points adrift in the race for Premier League safety, and look set for a 5-4-1 with Jordan Ayew the only forward. Wilfried Bony and Oliver McBurnie are on the bench along with attack-minded Luciano Narsingh.

LINEUPS

Swansea City: Fabianski, Naughton, Van der Hoorn, Fernandez, Mawson, Olsson, Ki, Fer, Clucas, Dyer, Ayew. Subs: Nordfeldt, Bartley, Roque Mesa, Carroll, Narsingh, McBurnie, Bony.

Liverpool: Karius, Gomez, Matip, Van Dijk, Robertson, Can, Wijnaldum, Salah, Oxlade-Chamberlain, Mane, Firmino. Subs: Mignolet, Milner, Klavan, Lallana, Ings, Solanke, Alexander-Arnold.