How would Beckham’s MLS franchise in Miami be any different this time around?

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On Wednesday David Beckham, MLS Commissioner Don Garber and the Mayor of Miami-Dade County Carlos Jimenez announced that Major League Soccer’s 22nd franchise will be based in Miami.

The worst kept secret in U.S. soccer is finally out.

But, as there always is with MLS expansion franchises, there are plenty of doubts as to whether a Major League Soccer side in South Florida is a good idea.

Of course, we’ve been down this road before and it ended it tears with the Miami Fusion lasting less than four years after being dissolved due to many issues back in 2001. At the time Garber said the following about soccer in Miami:

“While Miami had the third lowest average attendance, it had the lowest revenue in the league this year (2001), including fewer season tickets which are upfront money that have a higher yield for each team. They (Miami) had almost no revenue from corporate sponsorships. The issue in Miami is the lack of revenue and the lack of future potential revenue. It really lacked viability as a business.”

(MORE: Official – Beckham announces Miami will be Major League Soccer’s 22nd franchise)

Why will it be a different story for soccer in Miami in 2014 and beyond?

Here’s a few reasons to get you thinking…

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Brand Beckham and his wealthy investors intend to make soccer a success in South Florida.

David Beckham factor

With his own brand flourishing even further since his retirement from the game, Beckham brings an X-Factor that was never present in Miami back at the turn of the last century. Despite Carlos Valderrama being around and some terrific performances from the Fusion under Ray Hudson as coach in their final season in the league. MLS was in its infancy and bleeding money, with the league estimated to have lost over $250 million in its first few years. Miami had the lowest season tickets sold and revenue and sponsorship streams were almost non-existence. That, coupled with the relatively frugal spending of Chairman Ken Hororwitz and the other investors, proved too much for MLS to handle as Miami and the Tampa Bay Mutiny ceased operations in 2001.

(MORE: Video – Relive how MLS’ last Miami side excelled in 2001, then got shut down)

Here’s a quote from Horowitz on the problems facing the Fusion on 2001: “My investors and I have invested close to $50 million in South Florida Soccer, the entity that operates the Miami Fusion, as well as a massive amount of personal time and emotional commitment. We’ve come to the conclusion that the South Florida market just has too many hurdles that we simply cannot overcome.”

If you build it, they will come

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Stadium site has been picked in Downtown Miami, will this may a big difference to attract fans?

Plans for a new downtown stadium near the harbor of Miami look swish, extravagant and everything you’d expect from a sports franchise in one of the USA’s most glamorous and tropical settings. A soccer-specific stadium close to downtown Miami would be something to behold, and as we’ve seen in Houston and will see in Orlando, a prime downtown location for your MLS team is exactly whats needed. That’s something the former MLS side in Miami didn’t have, as the Fusion played out near Fort Lauderdale at Lockhart Stadium, where fans couldn’t simply stroll across to the street from the fine bars and restaurants of central Miami to continue the party inside the stadium, and go out on the town afterwards. The only potential issue is that the various nationalities and backgrounds of the people of Miami will clash, and as we’ve seen with the Dolphins, Marlins and other pro Sports team in the area, fans are much more passionate about teams in their homelands rather than getting behind a local franchise.

(MORE: After Miami’s entry to MLS, big question remains – where will the stadium be?)

Prime real estate won’t come cheap for Becks and co. but it’s expected that the major announcement on Wednesday will also reveal plans for a SSS in the heart of Miami. This is a key reason why MLS in Miami could succeed this time.

The DP rule will play into Miami’s hands

A no-brainer here, as Beckham’s contacts across the world and his heady status as a global icon will surely attract top players who want to flock to South Beach towards the end of their careers. Playing in MLS for Miami will be one of the most attractive propositions for any player on the planet. The main focus will be getting bums on seats and fans to watch a spectacular team play. If Becks can work his contacts and bring in three HUGE Designated Players, then the people of Miami and the millions of tourists that flock there year round will without doubt fills the stands. Back when the Fusion folded, there were a few stars names like Valderrama but nobody that really jumped off the page. This time, that will be vastly different.

MORE: MLS back in Miami – Where does it rate on the league’s glamour scale?

MORE: Who’s left? With Miami confirmed, MLS down to two expansion slots

MORE: What They Said – Important quotes from Beckham’s MLS in Miami announcement

Mascherano still believes Neymar is “the future” of Barcelona

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The Neymar-to-PSG saga has escalated quickly, and signs of the Brazilian’s move to Paris are growing, but one Barcelona player remains confident that his compatriot will stay in Spain ahead of the new La Liga season.

[ MORE: Morata signs five-year contract with Chelsea ]

PSG has shown a willingness over recent days to meet Barca’s worldly $260 million transfer fee for the 25-year-old, while Neymar has reportedly alerted his teammates that he will in fact be heading to the Parc des Princes next month.

Veteran Barcelona midfielder/defender Javier Mascherano is one of the Blaugrana players that hopes Neymar will stick around and help anchor the La Liga giants for years to come despite a possible massive payday in store.

“Obviously he is young and I hope he’s here with Barcelona for many more years,” the Argentina defender said to ESPN.

“He is a really important player for the club. Because of his age, he’s the future of the club and we hope we can keep on counting on him.

“He’s accustomed to the pressure and people talking. There’s always going to be rumours and news around him.

“It’s really difficult to give advice. Firstly, I’m not anyone to be giving advice and secondly, I see him really happy here, really happy. [Barca] are a club that have made it possible for him to perform at his best. But after that, each person has to make their own decisions.”

If Neymar does bolt for Paris the complexion of the MSN-Barca attack changes drastically despite still boasting elite talents Lionel Messi and Luis Suarez.

[ MORE: Man United drops Man City in Houston “Manchester Derby” ]

Barca has done little in the transfer market this summer, only adding Everton winger Gerard Deulofeu and Nelson Semedo of Benfica. The club continues to pursue Liverpool attacker Philippe Coutinho, however, the Reds recently rejected a bid of $93 million.

‘Nothing is impossible’: Bonucci brings hope to AC Milan

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MILAN (AP) Nothing is impossible. That’s AC Milan’s new unofficial slogan following Leonardo Bonucci’s surprise transfer from defending six-time Serie A champion Juventus.

[ MORE: Neymar reportedly tells Barca teammates he’s off to PSG ]

Presenting fans to Bonucci via Weibo on Friday, Milan CEO Marco Fassone recounted how Italy’s top defender moved to a rival club.

“It started by chance and it seemed impossible but Leo interrupted me right away and said, `Nothing is impossible. When there’s desire to do things you can get them done.”‘

Milan has been on a spending spree following the club’s sale to a Chinese-led consortium for $800 million in April, and Bonucci is the top acquisition, so far.

“Leo doesn’t require introductions,” Fassone said. “It’s an extraordinary reinforcement for us. … He completes a mosaic sought after by (Milan chief sport officer Massimiliano) Mirabelli – a mix of younger players and experienced leaders who will make the road ahead easier.”

Other recent signings by Milan included forward Andre Silva from FC Porto; midfielders Ricardo Rodriguez (Wolfsburg), Franck Kessie and Andrea Conti (Atalanta), Hakan Calhanoglu (Bayer Leverkusen) and Lucas Biglia (Lazio); and defender Mateo Musacchio (Villarreal).

Bonucci thanked Kessie for letting him wear his preferred No. 19 shirt, and pointed to Milan’s seven European Cups and Champions League titles as a reference point for a club that did not even qualify for continental play the last three years and hasn’t won Serie A since 2011.

“Milan deserves to be among the elite again in Italy and Europe,” Bonucci said. “When you are united you win. The strength has to be that of the squad whereas singular players alone can do nothing. We can get back to the top and that’s what this club deserves.”

Bonucci’s transfer fee reportedly topped the 40 million euro ($45 million) mark, and the center back was signed to a five-year contract worth up to 10 million euros ($11 million) per season, including bonuses – making him the highest-paid player in Italy.

Meanwhile, Juventus is reportedly near to signing prized winger Federico Bernardeschi from Fiorentina for a reported fee of 40 million euros ($45 million). The Gazzetta dello Sport reported Juventus will sign the 23-year-old Bernardeschi to five-year contract worth 4 million euros ($4.6 million) per season.

Vertonghen: “We need to level up” like rest of PL contenders

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Tottenham put up a heck of a title fight in 2016/17 as the club attempted to chase down Premier League champions Chelsea, but Spurs have been inactive this summer as Mauricio Pochettino‘s group gears up for next month.

[ MORE: Striker Morata signs five-year contract with Chelsea ]

The London side finished second in the PL a season ago — a record-high for the club during the modern Premier League Era.

[ VIDEO: History of the North London Derby ]

However, Pochettino and Co. have made no moves in the transfer market this summer, while its competitors — Chelsea, Manchester United, etc. — have all made significant roster additions to bolster their lineups.

Defender Jan Vertonghen says that Spurs must compete with the rest of the PL’s elite in the transfer market if the club is to finally realize its goal of finishing atop England’s top flight.

“The way our rivals are strengthening this season, we need to be aware of that and we need to level up as well,” Vertonghen told ESPN FC.

“I’m not saying with new players, but we need to take our levels up and I think we can. I’m the oldest outfield player in the team and I feel very fit. The younger guys can improve even more. It can definitely be our year and we want it to be our year.

“Luckily we almost kept everyone from this year. Obviously the window is not closed yet but if we can keep these guys, we can do the same thing again. It’ll be a bit harder because we play at Wembley! [The pitch] is a lot bigger but the training pitches have already been adapted.

While Spurs certainly benefit from having one of the strongest young groups of players in England, the club’s lack of spending is a bit concerning, especially after its recent loss of Kyle Walker — who joined Manchester City for a record fee.

Zouma signs new Chelsea contract, is immediately loaned to Stoke City

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Kurt Zouma‘s long-term future is secure at Chelsea, but his short-term future will be away from Stamford Bridge.

The France international centerback signed a new six-year contract with Chelsea and was promptly sent out on a season-long loan to Stoke City. Zouma made just three starts and nine total appearances last season as he came back from a torn ACL suffered in February 2016.

[ FOLLOW: All of PST’s PL coverage ]

“It is fantastic Kurt has chosen to commit his future to Chelsea,” Chelsea technical director Michael Emenalo said in a statement. “He has shown his talent since joining us three years ago, and has returned from a serious injury with a fantastic attitude.

“Now he has the opportunity to play regularly in the Premier League and we will be monitoring his progress closely while he is at Stoke.”

The move to Stoke will give Zouma a new experience, playing for a mid-table side in the Premier League, and it will be interesting to see where he fits in at centerback, battling with American Geoff Cameron and Englishman Ryan Shawcross.

Even with John Terry leaving the club, Zouma was likely to be second-choice in the back three for Chelsea and if he wants to make France’s squad for the 2018 World Cup, he’ll have to play regularly.