How would Beckham’s MLS franchise in Miami be any different this time around?

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On Wednesday David Beckham, MLS Commissioner Don Garber and the Mayor of Miami-Dade County Carlos Jimenez announced that Major League Soccer’s 22nd franchise will be based in Miami.

The worst kept secret in U.S. soccer is finally out.

But, as there always is with MLS expansion franchises, there are plenty of doubts as to whether a Major League Soccer side in South Florida is a good idea.

Of course, we’ve been down this road before and it ended it tears with the Miami Fusion lasting less than four years after being dissolved due to many issues back in 2001. At the time Garber said the following about soccer in Miami:

“While Miami had the third lowest average attendance, it had the lowest revenue in the league this year (2001), including fewer season tickets which are upfront money that have a higher yield for each team. They (Miami) had almost no revenue from corporate sponsorships. The issue in Miami is the lack of revenue and the lack of future potential revenue. It really lacked viability as a business.”

(MORE: Official – Beckham announces Miami will be Major League Soccer’s 22nd franchise)

Why will it be a different story for soccer in Miami in 2014 and beyond?

Here’s a few reasons to get you thinking…

source: Getty Images
Brand Beckham and his wealthy investors intend to make soccer a success in South Florida.

David Beckham factor

With his own brand flourishing even further since his retirement from the game, Beckham brings an X-Factor that was never present in Miami back at the turn of the last century. Despite Carlos Valderrama being around and some terrific performances from the Fusion under Ray Hudson as coach in their final season in the league. MLS was in its infancy and bleeding money, with the league estimated to have lost over $250 million in its first few years. Miami had the lowest season tickets sold and revenue and sponsorship streams were almost non-existence. That, coupled with the relatively frugal spending of Chairman Ken Hororwitz and the other investors, proved too much for MLS to handle as Miami and the Tampa Bay Mutiny ceased operations in 2001.

(MORE: Video – Relive how MLS’ last Miami side excelled in 2001, then got shut down)

Here’s a quote from Horowitz on the problems facing the Fusion on 2001: “My investors and I have invested close to $50 million in South Florida Soccer, the entity that operates the Miami Fusion, as well as a massive amount of personal time and emotional commitment. We’ve come to the conclusion that the South Florida market just has too many hurdles that we simply cannot overcome.”

If you build it, they will come

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Stadium site has been picked in Downtown Miami, will this may a big difference to attract fans?

Plans for a new downtown stadium near the harbor of Miami look swish, extravagant and everything you’d expect from a sports franchise in one of the USA’s most glamorous and tropical settings. A soccer-specific stadium close to downtown Miami would be something to behold, and as we’ve seen in Houston and will see in Orlando, a prime downtown location for your MLS team is exactly whats needed. That’s something the former MLS side in Miami didn’t have, as the Fusion played out near Fort Lauderdale at Lockhart Stadium, where fans couldn’t simply stroll across to the street from the fine bars and restaurants of central Miami to continue the party inside the stadium, and go out on the town afterwards. The only potential issue is that the various nationalities and backgrounds of the people of Miami will clash, and as we’ve seen with the Dolphins, Marlins and other pro Sports team in the area, fans are much more passionate about teams in their homelands rather than getting behind a local franchise.

(MORE: After Miami’s entry to MLS, big question remains – where will the stadium be?)

Prime real estate won’t come cheap for Becks and co. but it’s expected that the major announcement on Wednesday will also reveal plans for a SSS in the heart of Miami. This is a key reason why MLS in Miami could succeed this time.

The DP rule will play into Miami’s hands

A no-brainer here, as Beckham’s contacts across the world and his heady status as a global icon will surely attract top players who want to flock to South Beach towards the end of their careers. Playing in MLS for Miami will be one of the most attractive propositions for any player on the planet. The main focus will be getting bums on seats and fans to watch a spectacular team play. If Becks can work his contacts and bring in three HUGE Designated Players, then the people of Miami and the millions of tourists that flock there year round will without doubt fills the stands. Back when the Fusion folded, there were a few stars names like Valderrama but nobody that really jumped off the page. This time, that will be vastly different.

MORE: MLS back in Miami – Where does it rate on the league’s glamour scale?

MORE: Who’s left? With Miami confirmed, MLS down to two expansion slots

MORE: What They Said – Important quotes from Beckham’s MLS in Miami announcement

Milivojevic free kick, Sako deflection lead Palace past WBA

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Goals from Luka Milivojevic and Bakary Sako led Crystal Palace to a 2-0 win over West Bromwich Albion in the third place game of the PL Asia Trophy.

Palace had lost 2-0 to Liverpool in its semifinal, while West Brom fell to Leicester City in penalty kicks after trading goals over 90 minutes.

[ MORE: Premier League schedule ]  

Milivojevic’s free kick, won by Wilfried Zaha, was super. Whipped in with force and a wicked curl, Baggies keeper Ben Foster didn’t have a chance to reach it with his dive.

Sako created his goal with a darting move off a long dribble, though it needed a pair of deflections to get behind Foster.

The Baggies had their chances, and Julian Speroni made an outstanding save on Matty Phillips late in the match.

STREAM LIVE: Liverpool-Leicester duel for PL Asia Trophy

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Goals from Bakary Sako and Luka Milivojevic spearheaded Crystal Palace’s 2-0 win over West Bromwich Albion in the PL Asia Trophy third place game, and now Liverpool and Leicester City tangle for the title.

The final will be staged at 8:30 a.m. ET, when Liverpool will hope to build on a 2-0 semifinal win paced by Divock Origi and Dominic Solanke goals.

[ LIVE: Stream PL Asia Trophy here ]  

West Brom lost to Leicester City in its semifinal when youngster Sam Field missed the side’s seventh attempt in penalty kicks. Jay Rodriguez scored the Baggies goal in regulation of a 1-1 draw.

Here are the lineups for Leicester City and Liverpool:

Strootman loving life at Roma, aims to keep paying club back

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Kevin Strootman is in love with Roma.

The club, the city, the fans, name it: The relentless 27-year-old has renewed his commitment to AS Roma with a new contract, and understands how players like Francesco Totti and Daniele De Rossi devote their entire careers to i Lupi.

“It’s Rome,” Strootman exclaims, speaking ahead of the club’s second Stateside match of the International Champions Cup.

“You’re not going to leave easy. This is Rome. We all have the ambition to win something here, and to celebrate with the fans. Totti told us when he won the scudetto in 2001, there were parties for three months. If you win something here, it’s going to be really special. About the city you don’t even have to talk, it’s so beautiful you cannot compare it with anything else.”

[ MORE: FIFA’s Infantino in hot water ]

Yeah, the Eternal City is pretty nice, but it’s most celebrated football club is growing in magnitude, too. Roma’s finished second in Serie A three of the past four seasons, and last season came within four points of its first scudetto since the aforementioned win earlier this century.

Strootman was a massive part of the campaign, returning to the elite form displayed in his first season at the club and in previous campaigns with PSV Eindhoven. He scored six times with seven assists between Serie A and the UEFA Europa League, averaging 2.7 tackles per game, 1.7 interceptions, and 1.4 dribbles per Serie A contest.

That his reclamation of that status came after knee surgeries limited him to 18 matches over the previous two seasons was sweet (if nervy).

(Photo by Giuseppe Bellini/Getty Images)

“For me it was like such a relief, especially in the beginning you’d play a game and you’d be happy to play,” Strootman said. “If you won everyone was happy with the win, but I was just happy that I didn’t get injured again. The fitness coaches and technical staff did a great job. I played 50 games, we made the Champions League, and I signed a new contract. I was happy to pay them back on the pitch. I feel good.”

Payback is a theme in our talk with Strootman, who speaks glowingly of club chairman James Pallotta, the American businessman who stood by the midfielder during his injury struggles (NOTE: PST profiled Pallotta in depth last summer).

“He brought me here when he started the project, and he’s always supported me even during my injuries,” Strootman said. “He would call me, and was always there for me. I always told him, when I’m fit I want to pay you back with my play on the pitch. He’s like a president should be.”

It’ll be different from Strootman this season, and not just because of the changes to the Roma roster. Gone are Mohamed Salah, Antonio Rudiger, Leandro Paredes, and retiring Francesco Totti. Arriving are Maxime Gonalons, Hector Moreno, and reports of bids for Riyad Mahrez and the impending arrival of Aleksandar Kolarov excite the fan base.

I Lupi are a club which has been on the precipice of greatness for some time. Now with the Champions League group stage and battles with not just Juve and Napoli but surging AC Milan and Inter Milan, Strootman says it’s time to stop talking big and start acting it out.

[ MORE: Vertonghen says Spurs need to raise game ]

“The last couple years we talked in the preseason about winning the scudetto, winning cups, but we have to show it on the pitch,” he said. “We still need some time, that’s normal, but we need to show on the pitch that we are hungry. We’re a young team with some experienced players. It’s a good mix. We have to show it from the first competition and game by game.”

Strootman also admitted, as many have, that American soccer continues to grow in renown around the Netherlands and Europe in general.

“I think it’s rising,” he said. “A lot more players from Holland are going over to MLS. I don’t see a lot of the games because they don’t show them in Italy. But when you’re here and see the friendly games against the big teams, the level is going up. MLS is getting higher and higher.”

Roma faces Spurs at Red Bull Arena on Tuesday before a July 30 battle with Juventus at Gillette Stadium in Foxborough.

2-year doping ban upheld for Finland, CSKA Moscow player

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LAUSANNE, Switzerland (AP) The Court of Arbitration for Sport has upheld a two-year ban for CSKA Moscow midfielder Roman Eremenko for a positive test for cocaine.

[ MORE: Morata signs five-year contract at Chelsea ]

CAS says the ban imposed by UEFA was “appropriate” and dismissed the Finland international’s appeal.

[ MORE: Vertonghen says Spurs need to “level up” like rest of PL contenders ]

The ban will expire on Oct. 5, 2018, when Eremenko will be 31.

Eremenko tested positive after playing in a Champions League game for CSKA Moscow against Bayer Leverkusen last September. The 2-2 result was not affected despite Eremenko scoring CSKA’s second goal.

Born in Moscow, Eremenko grew up in Finland and has represented its national team 73 times.