Chivas USA heading for rebrand? Trademarks reportedly filed, new logos leaked

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With less than a month to go until the start of the 2014 Major League Soccer season, it seems as though one team is about to undergo a huge facelift.

Is this finally the end of Chivas USA as we know it?

Reports leaking from The Goat Parade suggest that the U.S. Patent and Trademark Office have received two trademark applications from “Chivas Guadalajara Licensing LLC” as Chivas look to rebrand their MLS franchise as either “Los Angeles F.C.” or “Los Angeles SC.”

According to public database records from the USPTO, Chivas USA applied for separate trademarks on January 17, 2014.

With the report also linking out to mock ups of the suggested new badges for both clubs, it seems as though the Chivas brand are finally admitting defeat in trying to spread their name in the marketplace in LA and California. For many years Chivas have had the lowest attendance in MLS and have struggled on and off the field, as well as with the clubs wider identity as parent club Chivas Guadalajara have always been lurking in the background.

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This snazzy design includes a bear, lion, tower and star. What do you think?

However with this fresh approach and the owners seemingly looking to cement the club’s roots in LA, something which has long been debated as many thought Chivas would be relocated elsewhere in the U.S. as they continue to underwhelm, this plan to rebrand seems like the team will remain in Southern California for the foreseeable future.

Both new logos have the same color scheme of gold, red and black, as on the left is the LA SC badge which consists of a shield split into four quadrants.

A gold star, tower, lion and bear are included here, as the resembles the lions on the Chivas USA crest and the bear is similar to the one seen on the state flag of California. While on the right you can see the proposed logo for Los Angeles F.C. which is much more, well, simple.

Many will be hoping this rebranding breathes new life into the Chivas USA franchise, which has been stagnate, confused and rudderless in recent seasons. The loyal Chivas fans in LA deserve a club to be proud of, and it seems like these changes could go a long way to helping the club succeed on and off the pitch in the future.

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A black eagle above a red lion and black bear in front of a red tower. What LA F.C. logo would look like.

But after the recent unrest about the clubs performances, Chivas have finished bottom of the Western conference in three of the last four seasons, and the whole ‘El Chelis’ experiment going horribly wrong last season, things have been at an all-time low for Chivas USA in recent months.

However with Carlos Bocanegra on board, Erick ‘Cubo’ Torres on loan from Guadalajara and some nice offseason pick ups from new head coach Wilmer Cabrera, a renewed sense of optimism is in the air ahead of the 2014 MLS season. The timing of this announcement could perhaps not be better, as Chivas owner Jorge Vergara aims to finally sort things out and get the club moving forward again.

This new image could considerably alter Chivas USA’s future, for the better.

Toronto FC beats Crew 5-0 to extend unbeaten streak to 8

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TORONTO (AP) Victor Vazquez scored twice and Toronto FC routed the Columbus Crew 5-0 on Friday night to extend its unbeaten streak to a franchise record-matching eight games.

[ MORE: Pulisic pleased with U.S. Soccer’s improved landscape ]

Toronto (8-1-5) is 7-0-1 since its lone league loss of the season, a 2-1 decision in Columbus on April 15. Columbus (6-7-1) has lost five of seven since topping Toronto.

Justin Morrow and substitutes Jonathan Osorio and Jordan Hamilton also scored for MLS-leading Toronto. The Canadian team also was unbeaten in eight games (4-0-4) from May 8 to July 10, 2010.

Toronto was reduced to 10 men in the 81st minute when midfielder Marky Delgado was red-carded for a studs-up tackle on Columbus captain Wil Trapp. Osorio and Hamilton then scored to pad the lead for Toronto in its sixth shutout of the season.

Toronto played without the starting forward tandem of Sebastian Giovinco (injured) and Jozy Altidore (suspended for yellow card accumulation). Defender Nick Hagglund also is injured.

Agent: Barcelona offered more than Real for Vinicius Junior

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If Vinicius Junior can become half the player at Real Madrid that Neymar has lived up to be at Barcelona, Los Blancos will be pretty pleased.

[ MORE: Man City closing in on Monaco’s Silva ]

Real closed the deal for the 16-year-old Brazilian this week, but there were several other lucrative offers on the table, according to the player’s agent, Frederico Pena.

[ MORE: Totti leaves future uncertain heading into final Roma match ]

That includes bitter Spanish rivals Barcelona.

The agent stated that the Blaugrana did in fact offer a higher deal to acquire the Brazilian, however, he felt it would have complicated matters further to seek a greater offer from Real.

“There is practically unanimous view of the deal as a success,” Pena said. “If anybody gets criticised it is Real Madrid, for the risk they have taken, but they are sure that it will work. There were other clubs interested, and one offered to pay more money … Barca’s remuneration package offer for the player was higher than Real Madrid.

“But as we had reached an agreement with Real, we did not want to make this last push for them to match it. That could have embittered the relationship. Many people think it is crazy what Madrid are doing, but they were not alone in this craziness. They were not the only ones willing to pay this much for Vinicius.”

Pena also clarified as to why Vinicius chose Real over Barcelona, citing the player’s excitement about the development of Los Blancos during recent seasons under manager Zinedine Zidane and prior.

“Because Vinicius liked Madrid’s project better. There is always the feeling that players choose based on financial reasons, but that is not true. I assure you of that. Real Madrid’s negotiating posture was better.”

Real is on the verge of winning its third UEFA Champions League trophy in the last four seasons as the club prepares to face Juventus in the upcoming final.

Zidane’s men also won La Liga during the 2016/17 campaign.

Pulisic pleased with U.S. Soccer’s improved landscape

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U.S. Soccer has come a long way over the years, and one of the nation’s most promising young players recognizes the progress the United States has made.

[ MORE: Man City acquire Monaco’s Silva after passing medical ]

Christian Pulisic, who plays for Bundesliga side Borussia Dortmund, is one of several young talents that U.S. hopes to finally bring the American men a moment of glory on the biggest of stages — the World Cup.

The 18-year-old has done just about everything a player of his age could do. He’s played in one of the top leagues in the world, appeared in various UEFA Champions League matches and now he’s likely on pace to appear in the 2018 World Cup, assuming the USMNT advances out of CONCACAF World Cup qualifying.

The U.S., who have reached the World Cup during seven straight cycles, have come a long way in a short period of time, and Pulisic is happy with the improving U.S. Soccer landscape.

“It’s been big flaw of ours in the soccer department that a lot of our best athletes go and play other sports,” Pulisic told The Guardian. “But I think young players have seen me, and others, go over to Europe and play in some of the best leagues — and MLS is improving so much too.

“There’s so much potential and I think it’s changing: we’ve had some bigger athletes in the past but I don’t think that defines us anymore.

“We’re going to keep moving forward, developing young players and we’re going to have a really good shot in the next few years.”

During this past Bundesliga season, Pulisic recorded three goals and added six assists for a club that has become well known for its high-powered offensive attack.

Report: Kyle Walker a top target for Manchester City

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Manchester City could be looking to bolster its backline further this summer, and the Citizens could turn to Tottenham for help.

[ MORE: Man City closing in on acquiring Monaco’s Silva ]

According to ESPN FC, Pep Guardiola‘s side is growing more and more enamored with Spurs defender Kyle Walker and believes City can acquire the experienced outside back prior to the 2017/18 Premier League season.

With City already losing Pablo Zabaleta and Bacary Sagna since the end of the PL season, Guardiola will have to address the club’s lack of depth at outside back.

Several other big clubs have been considered in the running for Walker’s services, including Chelsea, Manchester United and Bayern Munich.

The 26-year-old has been at White Hart Lane since joining Spurs in 2009 from Sheffield United and has made 222 appearances for the club in that span.