Chivas USA heading for rebrand? Trademarks reportedly filed, new logos leaked

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With less than a month to go until the start of the 2014 Major League Soccer season, it seems as though one team is about to undergo a huge facelift.

Is this finally the end of Chivas USA as we know it?

Reports leaking from The Goat Parade suggest that the U.S. Patent and Trademark Office have received two trademark applications from “Chivas Guadalajara Licensing LLC” as Chivas look to rebrand their MLS franchise as either “Los Angeles F.C.” or “Los Angeles SC.”

According to public database records from the USPTO, Chivas USA applied for separate trademarks on January 17, 2014.

With the report also linking out to mock ups of the suggested new badges for both clubs, it seems as though the Chivas brand are finally admitting defeat in trying to spread their name in the marketplace in LA and California. For many years Chivas have had the lowest attendance in MLS and have struggled on and off the field, as well as with the clubs wider identity as parent club Chivas Guadalajara have always been lurking in the background.

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This snazzy design includes a bear, lion, tower and star. What do you think?

However with this fresh approach and the owners seemingly looking to cement the club’s roots in LA, something which has long been debated as many thought Chivas would be relocated elsewhere in the U.S. as they continue to underwhelm, this plan to rebrand seems like the team will remain in Southern California for the foreseeable future.

Both new logos have the same color scheme of gold, red and black, as on the left is the LA SC badge which consists of a shield split into four quadrants.

A gold star, tower, lion and bear are included here, as the resembles the lions on the Chivas USA crest and the bear is similar to the one seen on the state flag of California. While on the right you can see the proposed logo for Los Angeles F.C. which is much more, well, simple.

Many will be hoping this rebranding breathes new life into the Chivas USA franchise, which has been stagnate, confused and rudderless in recent seasons. The loyal Chivas fans in LA deserve a club to be proud of, and it seems like these changes could go a long way to helping the club succeed on and off the pitch in the future.

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A black eagle above a red lion and black bear in front of a red tower. What LA F.C. logo would look like.

But after the recent unrest about the clubs performances, Chivas have finished bottom of the Western conference in three of the last four seasons, and the whole ‘El Chelis’ experiment going horribly wrong last season, things have been at an all-time low for Chivas USA in recent months.

However with Carlos Bocanegra on board, Erick ‘Cubo’ Torres on loan from Guadalajara and some nice offseason pick ups from new head coach Wilmer Cabrera, a renewed sense of optimism is in the air ahead of the 2014 MLS season. The timing of this announcement could perhaps not be better, as Chivas owner Jorge Vergara aims to finally sort things out and get the club moving forward again.

This new image could considerably alter Chivas USA’s future, for the better.

USMNT: Brooks out with hip strain; World Cup qualifiers loom

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John Brooks is out of Hertha Berlin’s lineup “for the time being” after scans revealed a hip strain suffered in this weekend’s win over Wolfsburg.

That’s all Hertha has said, and that makes it hard to imagine whether American fans should be a little concerned or very concerned ahead of the USMNT’s World Cup qualifiers against Mexico, and Trinidad and Tobago in early June.

Brooks was unavailable for two weeks with an adductor strain in September, missing a month before returning to the starting lineup.

The U.S. center back pool isn’t teeming after Brooks and Geoff Cameron. Matt Besler, Tim Ream, Omar Gonzalez, and Walker Zimmerman were called up for the last World Cup qualifiers, and Gonzalez struggled but is a Bruce Arena favorite from their time in L.A.

WATCH: Snazzy Sargent goal leads U.S. U-17s past Mexico

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Josh Sargent scored a pretty goal as the United States Soccer program had another banner day against Mexico.

Nearly two months to the day after the U.S. U-20 side beat Mexico for the first time in 31 years, the U.S. U-17 topped El Tri for the first time ever. That win snapped Mexico’s 25-match unbeaten streak.

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The goal is the first of Sargent’s two goals, as the 16-year-old latched onto a long diagonal ball and used his right foot and head to move the ball into position for a strong shot.

The U.S. clinches a spot in the next round of U-17 World Cup qualifying with one match remaining in group play.

Sargent is from St. Louis and plays with Scott Gallagher-Missouri. Former Philadelphia Union coach John Hackworth coaches the U.S. U-17s.

Heads of South American soccer sent $128M in bank transfers

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SANTIAGO, Chile (AP) The leaders of South America’s soccer confederation transferred $128.6 million between 2000 and 2015 to personal accounts, suspicious accounts, or unauthorized third-party accounts, according to an audit released Wednesday by Ernst & Young.

According to the audit presented to the annual CONMEBOL congress in the Chilean capital, the confederation’s former president Nicolas Leoz transferred $26.9 million to his personal accounts. Leoz was the president for 27 years until resigning in 2013 for what he said were health reasons.

The audit also found $58 million in payments “to third parties without adequate documentation,” payments of $33.3 million to “unidentified accounts,” and $10.4 million to “suspicious third-parties.”

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“We had said that we would have four pillars, and the first two pillars were clear accounts and accountability,” said Alejandro Dominguez, the president of CONMEBOL who commissioned the audit last year. “Today we are accountable to the leaders and the whole world of football.”

Leoz, 88, is one of three ex-presidents of CONMEBOL accused on corruption charges by the United States Department of Justice. He is in Paraguay fighting extradition to the United States.

The South American body has been plagued by corruption, which was exposed two years ago during the FIFA scandal. Leoz’s two successors, Eugenio Figueredo and Juan Angel Napout, were both arrested on corruption charges.

“I’m here, I’m the manager” – Moyes will not quit Sunderland

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This has been one horrible stretch for David Moyes.

The Sunderland manager probably thought he’d been through the worst once he left Real Sociedad, where he went 12-15-15.

But he’s managed just seven wins and seven draws in 38 matches in charge of the Black Cats — an 18 percent win mark. He’s also been charged for threatening to slap a female journalist.

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And after Wednesday, Moyes has lost both of his derby matches against Middlesbrough.

Sunderland is 12 points back of safety with five matches left. The odds the Black Cats are headed for the Championship are somewhere north of 99 percent, and fans are calling for his job.

Well, he isn’t quitting. From the BBC:

“No, I’m here, I’m the manager, you take it on the chin. … I’m a football supporter, I know what it’s like. You don’t like seeing your team lose.

“There is nobody who wants to win more than me. I am used to winning, I’m not used to losing and I don’t want to get used to it either.”