Chivas USA heading for rebrand? Trademarks reportedly filed, new logos leaked

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With less than a month to go until the start of the 2014 Major League Soccer season, it seems as though one team is about to undergo a huge facelift.

Is this finally the end of Chivas USA as we know it?

Reports leaking from The Goat Parade suggest that the U.S. Patent and Trademark Office have received two trademark applications from “Chivas Guadalajara Licensing LLC” as Chivas look to rebrand their MLS franchise as either “Los Angeles F.C.” or “Los Angeles SC.”

According to public database records from the USPTO, Chivas USA applied for separate trademarks on January 17, 2014.

With the report also linking out to mock ups of the suggested new badges for both clubs, it seems as though the Chivas brand are finally admitting defeat in trying to spread their name in the marketplace in LA and California. For many years Chivas have had the lowest attendance in MLS and have struggled on and off the field, as well as with the clubs wider identity as parent club Chivas Guadalajara have always been lurking in the background.

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This snazzy design includes a bear, lion, tower and star. What do you think?

However with this fresh approach and the owners seemingly looking to cement the club’s roots in LA, something which has long been debated as many thought Chivas would be relocated elsewhere in the U.S. as they continue to underwhelm, this plan to rebrand seems like the team will remain in Southern California for the foreseeable future.

Both new logos have the same color scheme of gold, red and black, as on the left is the LA SC badge which consists of a shield split into four quadrants.

A gold star, tower, lion and bear are included here, as the resembles the lions on the Chivas USA crest and the bear is similar to the one seen on the state flag of California. While on the right you can see the proposed logo for Los Angeles F.C. which is much more, well, simple.

Many will be hoping this rebranding breathes new life into the Chivas USA franchise, which has been stagnate, confused and rudderless in recent seasons. The loyal Chivas fans in LA deserve a club to be proud of, and it seems like these changes could go a long way to helping the club succeed on and off the pitch in the future.

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A black eagle above a red lion and black bear in front of a red tower. What LA F.C. logo would look like.

But after the recent unrest about the clubs performances, Chivas have finished bottom of the Western conference in three of the last four seasons, and the whole ‘El Chelis’ experiment going horribly wrong last season, things have been at an all-time low for Chivas USA in recent months.

However with Carlos Bocanegra on board, Erick ‘Cubo’ Torres on loan from Guadalajara and some nice offseason pick ups from new head coach Wilmer Cabrera, a renewed sense of optimism is in the air ahead of the 2014 MLS season. The timing of this announcement could perhaps not be better, as Chivas owner Jorge Vergara aims to finally sort things out and get the club moving forward again.

This new image could considerably alter Chivas USA’s future, for the better.

Sir Alex’s son in trouble for saying he’d “shoot” refs

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LONDON (AP) It clearly runs in the family.

Former Manchester United manager Alex Ferguson was known for having an explosive temper during his nearly 27 years at Old Trafford, and it seems he has passed it down to his son.

Darren Ferguson, who is the manager of third-tier English team Doncaster, is in trouble for saying he would “shoot” referees because of what he perceived as their poor standards.

Ferguson was charged by the English Football Association on Wednesday for remarks that “were improper and/or brought the game into disrepute.”

The 45-year-old coach has already apologized, saying it was a “tongue-in-cheek comment” and that “I do not advocate violence against officials.”

Ferguson was unhappy his team was denied a penalty in a 1-1 draw with Plymouth on Saturday.

“The referees are part-time and the standard is appalling, their fitness levels are a disgrace, I’ve had enough of it,” Ferguson said after the match.

“What can I do? Shoot them, it would be a good idea.”

Follow Live: Chelsea, Swans, Cherries in FA Cup replays

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Chelsea, Swansea City, and Bournemouth look to avoid upsets in replays of their third round FA Cup matches.

[ LIVE: Follow all the FA Cup scores here ]

All three matches kick off at 2:45 p.m. ET

The Blues tangle with former Premier League peers Norwich City, this time at Stamford Bridge, in a bid to host a fourth round match with Newcastle United.

Antonio Conte‘s not messing around (too much) with the XI.

Swansea City and Wolves, meanwhile, are arguably battling for a bid in the fourth round, as a trip to Notts County is on the docket for the winner of Wednesday’s replay at the Liberty Stadium.

Bournemouth is at Wigan Athletic for a replay with the third-tier Latics, with the victor hosting West Ham United on Jan. 27.

Benevento captain Lucioni banned one year for doping

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ROME (AP) Benevento captain Fabio Lucioni has been banned one year for doping.

[ MORE: Plenty to prove for Big Sam ]

Italy’s national anti-doping organization made the decision Tuesday after the steroid clostebol was found in a sample taken after Benevento’s 1-0 loss to Torino in September.

Benevento team physician Walter Giorgione was banned for four years for administering the steroid to Lucioni in a spray.

Both Lucioni and Giorgione plan to appeal.

The 30-year-old Lucioni joined Benevento in 2014 and the defender helped the team move from the third division up into Serie A this season for the first time.

Benevento is last in Serie A with only two wins in 20 matches.

The ban is back-dated to October, meaning Lucioni can return early next season.

Everton completes move for Walcott: “I’m dead excited” (video)

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Everton continues to supply its managers with top-end talent, adding Theo Walcott to its expensive season of boys which includes Gylfi Sigurdsson, Wayne Rooney, Cenk Tosun, Jordan Pickford, and Michael Keane.

[ MORE: Plenty to prove for Big Sam ]

The deal is reported to be near $28 million for Walcott, who’s made only a half-dozen Premier League appearances this season but did nab three goals in five Europa League matches.

Walcott, 28, scored 108 goals in 397 appearances for the Gunners. His 19-goal campaign last season was his second-best — he scored 21 in 2012-13 — but Walcott dipped down Arsene Wenger‘s depth charge and is leaving to pursue regular football.

And his comments will be lapped up by the #WengerOut brigade at his now former club:

“The Club has won trophies but I want them to win trophies now. The manager is very hungry and it’s just what I need. I’ve had a couple of chats with him and straightaway I felt that hunger and that desire that he wanted from me. I need that and I wanted that

The move is another exciting one for Everton, which has underachieved under Ronald Koeman and now Sam Allardyce. And it’s another sale from Arsenal which gives pause: Are the underperforming Gunners going to regret the move?

In the 2005-06 season, Walcott made his Southampton debut in the Football League Championship at the age of 16, and moved to Arsenal the next season.

Walcott has eight goals in 47 caps for England, and won two FA Cups at Arsenal.

[ MORE: Montreal nabs Algerian DP ]

Here is a useful quote from Sam Allardyce:“His physical output is excellent, he would be one of our top players in that area as well, which will hopefully bring us a lot more excitement and more ability to get forward quicker and create.

And here is an utterly useless one: ““If you analyse his goal record, then we are looking at a player who contributes goals on a regular basis.”

You don’t say. To paraphrase: If you look at all his goals, he regularly scores goals. Here’s more from the player on his move.