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Chivas USA heading for rebrand? Trademarks reportedly filed, new logos leaked

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With less than a month to go until the start of the 2014 Major League Soccer season, it seems as though one team is about to undergo a huge facelift.

Is this finally the end of Chivas USA as we know it?

Reports leaking from The Goat Parade suggest that the U.S. Patent and Trademark Office have received two trademark applications from “Chivas Guadalajara Licensing LLC” as Chivas look to rebrand their MLS franchise as either “Los Angeles F.C.” or “Los Angeles SC.”

According to public database records from the USPTO, Chivas USA applied for separate trademarks on January 17, 2014.

With the report also linking out to mock ups of the suggested new badges for both clubs, it seems as though the Chivas brand are finally admitting defeat in trying to spread their name in the marketplace in LA and California. For many years Chivas have had the lowest attendance in MLS and have struggled on and off the field, as well as with the clubs wider identity as parent club Chivas Guadalajara have always been lurking in the background.

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This snazzy design includes a bear, lion, tower and star. What do you think?

However with this fresh approach and the owners seemingly looking to cement the club’s roots in LA, something which has long been debated as many thought Chivas would be relocated elsewhere in the U.S. as they continue to underwhelm, this plan to rebrand seems like the team will remain in Southern California for the foreseeable future.

Both new logos have the same color scheme of gold, red and black, as on the left is the LA SC badge which consists of a shield split into four quadrants.

A gold star, tower, lion and bear are included here, as the resembles the lions on the Chivas USA crest and the bear is similar to the one seen on the state flag of California. While on the right you can see the proposed logo for Los Angeles F.C. which is much more, well, simple.

Many will be hoping this rebranding breathes new life into the Chivas USA franchise, which has been stagnate, confused and rudderless in recent seasons. The loyal Chivas fans in LA deserve a club to be proud of, and it seems like these changes could go a long way to helping the club succeed on and off the pitch in the future.

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A black eagle above a red lion and black bear in front of a red tower. What LA F.C. logo would look like.

But after the recent unrest about the clubs performances, Chivas have finished bottom of the Western conference in three of the last four seasons, and the whole ‘El Chelis’ experiment going horribly wrong last season, things have been at an all-time low for Chivas USA in recent months.

However with Carlos Bocanegra on board, Erick ‘Cubo’ Torres on loan from Guadalajara and some nice offseason pick ups from new head coach Wilmer Cabrera, a renewed sense of optimism is in the air ahead of the 2014 MLS season. The timing of this announcement could perhaps not be better, as Chivas owner Jorge Vergara aims to finally sort things out and get the club moving forward again.

This new image could considerably alter Chivas USA’s future, for the better.

Europa League draw: Man Utd learns fate

Manchester United's Henrikh Mkhitaryan, center back to camera, celebrates scoring the opening goal with Zlatan Ibrahimovic, 2nd right, and other teammates during a Europa League round of 32 second leg soccer match between Saint Etienne and Manchester United at Geoffroy Guichard stadium in Saint Etienne, France, Wednesday, Feb. 22, 2017. (AP Photo/Laurent Cipriani)
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The travel is tricky, but Manchester United’s draw for the UEFA Europa League Round of 16 could’ve been much worse.

The Red Devils are off to Russia to face FC Rostov in the next round of the UEL competition.

[ MORE: Spurs sent packing ]

In another draw that leads you to question whether there’s anything random about it all, United and lone La Liga representative Celta Vigo drew winnable matches against Russian clubs, Roma has a tantalizing match against Lyon, and an all-Bundesliga match hits the docket.

Heck, we’ll even see an all-Belgian tie between Gent vs. Genk.

And in a draw which will have many glued to their sets, USMNT left-sided man Fabian Johnson will help Borussia Monchengladbach against German rivals Schalke. The first leg comes five days after the pair face off in Bundesliga play.

The Round of 16 legs will be played March 9 and 16.

UEFA Europa League Round of 16

Rostov vs. Manchester United
Celta Vigo vs. Krasnodar
Copenhagen vs. Ajax
Olympiacos vs. Besiktas
Lyon vs. Roma
Schalke vs. Borussia Monchengladbach
APOEL Nicosia vs. Anderlecht
Gent vs. Genk

Electricity restored at Maracana after some late bills paid

This Feb. 2, 2017 shows Maracana stadium with a dry field in Rio de Janeiro, Brazil. Stadium operators, the Rio state government, and Olympic organizers have fought over $1 million in unpaid electricity bills and management of the venue. (AP Photo/Silvia Izquierdo)
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RIO DE JANEIRO (AP) — Rio’s electricity utility has turned the power back on at the famous Maracana stadium after it was shut off for almost a month in a dispute over $1 million in unpaid bills.

The utility on Thursday said power had been restored after the stadium operator paid 1.3 million reals ($430,000) in late bills from November through January. It was shut off on Jan. 26 in the dispute.

The utility said it is still negotiating for 1.8 million reals ($600,000) in unpaid bills from the organizing committee of last year’s Rio Olympics. Rio 2016 organizers still owe millions to companies which helped prepare the Olympics and Paralympics

The stadium has been vandalized over the last month with seats torn out, televisions stolen and the grass field left untended.

VIDEO: FC Dallas youngster Kellyn Acosta unleashes howitzer goal

Arabe Unido goalkeeper Miguel lloyd (1) reaches up to block a shot from FC Dallas as defender Rigoberto Nino (2) and FC Dallas' Kellyn Acosta (23) watch in the first half of a CONCACAF Champions League quarterfinals soccer match, Thursday, Feb. 23, 2017 in Frisco, Texas (AP Photo/Tony Gutierrez)
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With FC Dallas taking on Panamanian club Aribe Unido in the quarterfinals of the CONCACAF Champions League, 21-year-old Kellyn Acosta grabbed a second for the Major League Soccer club 10 minutes past halftime.

It wasn’t just any old goal. It was a STRIKE.

The Texas native trailed the play, and with Roland Lamah shut off in the box by solid man-marking on the ball, Acosta was there to provide an outlet, and he blasted a vicious strike into the top-left corner. The find by Lamah was a smart one with a host of defenders closing in, and his calm demeanor was rewarded as his teammate launched a rocket into the back of the net.

The goal is a fodder for those who believe Acosta, who has played full-back for much of his career, should be a midfielder instead. His positioning and ability to trail the play with deadly accuracy is what makes this goal so special.

Acosta would bag a third in the dying minutes of the game, giving FC Dallas a 3-0 lead to take on the road as they travel to Panama for the second leg on March 1st.

Top Premier League Storylines – Week 26

LEICESTER, ENGLAND - FEBRUARY 08:  Claudio Ranieri, manager of Leicester City speaks with his players during the break in extra-time in the Emirates FA Cup Fourth Round replay match between Leicester City and Derby City at The King Power Stadium on February 8, 2017 in Leicester, England.  (Photo by Matthew Lewis/Getty Images)
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Well. This weekend’s return of Premier League action was already slated to be an exciting one, but now with today’s enormous bit of breaking news, it has become even more intriguing.

[ WATCH: Previewing every match in Week 26 ]

There’s plenty to discuss at the top of the Premier League table, as Arsenal and Spurs look to heal their European wounds, but it’s what’s at the bottom that has everyone talking today.

How will Leicester City react after the firing of Claudio Ranieri?

Leicester City vs. Liverpool —  3:00 p.m. EDT Monday on NBCSN and NBCSports.com

Well. The Foxes had their work cut out for them coming into this match already, but now it has a whole new flavor. Claudio Ranieri has been dismissed just nine months after winning the Premier League title, and sitting just a point off the drop coming into the weekend (and inside the relegation zone coming into the match?) Leicester City will be lead into King Power Stadium by Assistant Manager Craig Shakespeare and First Team Coach Mike Stowell.

Liverpool stopped a five-match winless streak last time out with a quality 2-0 win over Tottenham, but the Reds defense has been leaky all season, and if Leicester is to break its horrid 610-minute goalless streak, it would be here. The Foxes are without a win in five and have not scored a Premier League goal in all of the 2017 calendar year. Can they respond and begin to play for themselves rather than their former manager?

Can Dele Alli and Tottenham bounce back?

Tottenham Hotspur vs. Stoke City — 8:30 a.m. EDT Sunday on NBCSN and NBCSports.com

Spurs looked like they had rediscovered their Champions League form with a comprehensive smothering of Championship side Fulham in the FA Cup. Then, they welcomed KAA Gent to Wembley and promptly lost their heads. Dele Alli was sent off for one of the worst challenges you’ll see, and Spurs were vulnerable as a result, crashing out of the Europa League.

Now, Mauricio Pochettino must regroup the squad and get them ready to host Stoke, a team they clobbered 4-0 in the third match of the season. The squad is still healthy, and the loss of European play may actually help them in the long run. Here, however, it provides them with negative form and a short prep time. They need this one badly to solidify a top four place moving forward, can Poch turn it around?

Can Sunderland get a result against surging Everton?

Everton vs. Sunderland — 10:00 a.m. EDT Saturday on NBCSports.com

Hull City hosts Burnley. Crystal Palace welcomes Middlesbrough. With those two fellow occupants of the relegation zone playing at home against lower-half sides, the spotlight is squarely on Sunderland. The Black Cats have a tough matchup, on the road at Everton.

The Toffees haven’t lost a Premier League match since falling to Liverpool in mid-December, and have scored 19 goals in the eight matches since that blemish. With that in mind, Sunderland must get some kind of a result to pull off the bottom of the Premier League table. Can they snatch points at Goodison Park?

EFL Cup final could leave Chelsea well out in front

Chelsea vs. Swansea City — 10:00 a.m. EDT Saturday on NBCSports.com

Chelsea is already eight points ahead of the pack and looks to be the clear favorite to win the Premier League title. It could get even clearer after this week. Manchester United is off, Manchester City is off, and Arsenal is off. Couple that with Tottenham struggling and Liverpool facing a desperate Leicester City side, and it’s entirely conceivable that a win for Chelsea over Swansea City could leave the Blues as far as 11 points clear at the top of the table, albeit a game ahead of some. That would all but wrap things up, wouldn’t it?