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Chivas USA heading for rebrand? Trademarks reportedly filed, new logos leaked

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With less than a month to go until the start of the 2014 Major League Soccer season, it seems as though one team is about to undergo a huge facelift.

Is this finally the end of Chivas USA as we know it?

Reports leaking from The Goat Parade suggest that the U.S. Patent and Trademark Office have received two trademark applications from “Chivas Guadalajara Licensing LLC” as Chivas look to rebrand their MLS franchise as either “Los Angeles F.C.” or “Los Angeles SC.”

According to public database records from the USPTO, Chivas USA applied for separate trademarks on January 17, 2014.

With the report also linking out to mock ups of the suggested new badges for both clubs, it seems as though the Chivas brand are finally admitting defeat in trying to spread their name in the marketplace in LA and California. For many years Chivas have had the lowest attendance in MLS and have struggled on and off the field, as well as with the clubs wider identity as parent club Chivas Guadalajara have always been lurking in the background.

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This snazzy design includes a bear, lion, tower and star. What do you think?

However with this fresh approach and the owners seemingly looking to cement the club’s roots in LA, something which has long been debated as many thought Chivas would be relocated elsewhere in the U.S. as they continue to underwhelm, this plan to rebrand seems like the team will remain in Southern California for the foreseeable future.

Both new logos have the same color scheme of gold, red and black, as on the left is the LA SC badge which consists of a shield split into four quadrants.

A gold star, tower, lion and bear are included here, as the resembles the lions on the Chivas USA crest and the bear is similar to the one seen on the state flag of California. While on the right you can see the proposed logo for Los Angeles F.C. which is much more, well, simple.

Many will be hoping this rebranding breathes new life into the Chivas USA franchise, which has been stagnate, confused and rudderless in recent seasons. The loyal Chivas fans in LA deserve a club to be proud of, and it seems like these changes could go a long way to helping the club succeed on and off the pitch in the future.

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A black eagle above a red lion and black bear in front of a red tower. What LA F.C. logo would look like.

But after the recent unrest about the clubs performances, Chivas have finished bottom of the Western conference in three of the last four seasons, and the whole ‘El Chelis’ experiment going horribly wrong last season, things have been at an all-time low for Chivas USA in recent months.

However with Carlos Bocanegra on board, Erick ‘Cubo’ Torres on loan from Guadalajara and some nice offseason pick ups from new head coach Wilmer Cabrera, a renewed sense of optimism is in the air ahead of the 2014 MLS season. The timing of this announcement could perhaps not be better, as Chivas owner Jorge Vergara aims to finally sort things out and get the club moving forward again.

This new image could considerably alter Chivas USA’s future, for the better.

Shakhtar Donetsk 2-2 Sevilla: Gameiro, Vitolo give two-time champs an edge

Shakhtar Donetsk’s Facundo Ferreyra, left, competes for the ball with Sevilla’s Mariano during semifinal first leg of the Europa League soccer match, between FC Shakhtar Donetsk and Sevilla at Arena Lviv stadium in Lviv, western Ukraine, Thursday, April  28, 2016. (AP Photo/Efrem Lukatsky)
AP Photo/Efrem Lukatsky
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Vitolo scored a goal then drew a penalty, and Kevin Gameiro converted the chance as Sevilla picked up a pair of road goals in a 2-2 draw with Shakhtar Donetsk on Thursday in the first leg of the clubs’ UEFA Europa League semifinal.

Marlos had a goal and an assist for Shakhtar Donetsk, with Taras Stepanenko scoring Shakhtar’s other goal.

Sevilla has won the last two tournaments, and hosts Thursday’s second leg with an advantage toward reaching a third.

[ MORE: Watch full Premier League match replays ]

Gameiro set up that oh-so-pivotal road goal in the first 6 minutes, sliding the ball to Vitolo for his left-footed finish between the legs of Andriy Pyatov.

But the Ukranians weren’t slow to respond, and Shakhtar netted twice before halftime. First Marlos scored a left-footed of his own from Yaroslav Rakitskiy in the 21st minute, and then Marlos turned provider for Stepanenko’s headed finish in the 35th.

[ MORE: Full lineups, stats, box score ]

[ MORE: Latest Premier League standings ]

Villarreal strikes late to take first leg on Liverpool in Europa League semis

during the UEFA Europa League semi final first leg match between Villarreal CF and Liverpool at Estadio El Madrigal on April 28, 2016 in Villarreal, Spain.
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Denis Suarez found Adrian Lopez in the third minute of stoppage time to lift Villarreal to a 1-0 home win over Liverpool in Thursday’s first leg of their UEFA Europa League semifinal.

There wasn’t much enjoyable about the match for either side until late, but Liverpool looked set to head to Anfield in search of a win. Now they’ll need more.

[ MORE: Watch full Premier League match replays ]

The timing was off early for Mexican attacker Jonathan dos Santos and Congolese striker Cedric Bakambu, and Simon Mignolet made a couple collections to get into the flow of the match.

Liverpool answered with a dangerous chance in the fifth minute, but Joe Allen‘s only alley was a pass directly to keeper Sergio Asenjo.

Roberto Soldado knifed a bouncing shot wide of the far post in the 11th minute, and would later curl a shot around Kolo Toure that didn’t finish its dramatic bend inside the field of play.

[ MORE: Latest Premier League standings ]

The Yellow Submarine had the best of possession, but the Reds were stout in defense with the exception of some slips on the wet turf.

Roberto Firmino was the most dangerous Liverpool attacker, saved off the woodwork just over an hour into the match.

There wasn’t much threat coming from either camp before Mignolet made a terrific save on Bakambu in the 87th minute.

And Alberto Moreno sprung a near 60-yard run past the Villarreal back line, but couldn’t put his left-footed blast on net

Liverpool: Tribunal rules record payment due to Burnley in Ings case

LIVERPOOL, ENGLAND - SEPTEMBER 26: Danny Ings of Liverpool fends off Alan Hutton of Aston Villa during the Barclays Premier League match between Liverpool and Aston Villa at Anfield on September 26, 2015 in Liverpool, United Kingdom.  (Photo by Ben Hoskins/Getty Images)
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The Premier League has a new compensation record, as Burnley has received close to $12 million for Liverpool’s signing of Danny Ings after a tribunal’s ruling.

Ings, 23, was a transfer rumor mill mainstay but stayed through his contract at Turf Moor, earning the right to go anywhere on a free transfer.

[ MORE: Agbonlahor quits as Villa captain ]

But clubs have to pay compensation when signing players who are under the age of 24, and Burnley will get money from Liverpool.

From the BBC:

Burnley chief executive David Baldwin said: “This is an unprecedented record payment for training compensation and not a transfer fee.

“As the initial fee decided by the committee represents almost double the previous record for a tribunal, this fully justifies our decision to press ahead with what we felt was a fair reflection of the part Burnley played in Danny’s development.”

The Clarets will also receive 20 percent of any sell-on fees should Ings move to another club, and Bournemouth stands to make a small percentage as well. The Cherries sold Ings to Burnley in 2011.

Agbonlahor quits as captain of relegated Aston Villa

Leicester City v Aston Villa - Premier League
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BIRMINGHAM, England (AP) Gabby Agbonlahor has quit as Aston Villa captain and apologized for his off-field conduct.

The forward was pictured in a newspaper with what look like nitrous oxide – or laughing gas – canisters on the same night that Aston Villa’s relegation was confirmed after losing to Manchester United this month.

Villa announced that Agbonlahor’s suspension from the club has been lifted, while he has been fined.

[ MORE: Alli’s season is over ]

Agbonlahor wrote on his Instagram account: “I am stepping down as club captain with immediate effect, as I do not deserve to carry out such a role anymore … it hurts to have lost it.”

Agbonlahor is Villa’s longest serving current player and their record English Premier League goal-scorer, having netted 73 times since his debut in 2006.