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Chivas USA heading for rebrand? Trademarks reportedly filed, new logos leaked

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With less than a month to go until the start of the 2014 Major League Soccer season, it seems as though one team is about to undergo a huge facelift.

Is this finally the end of Chivas USA as we know it?

Reports leaking from The Goat Parade suggest that the U.S. Patent and Trademark Office have received two trademark applications from “Chivas Guadalajara Licensing LLC” as Chivas look to rebrand their MLS franchise as either “Los Angeles F.C.” or “Los Angeles SC.”

According to public database records from the USPTO, Chivas USA applied for separate trademarks on January 17, 2014.

With the report also linking out to mock ups of the suggested new badges for both clubs, it seems as though the Chivas brand are finally admitting defeat in trying to spread their name in the marketplace in LA and California. For many years Chivas have had the lowest attendance in MLS and have struggled on and off the field, as well as with the clubs wider identity as parent club Chivas Guadalajara have always been lurking in the background.

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This snazzy design includes a bear, lion, tower and star. What do you think?

However with this fresh approach and the owners seemingly looking to cement the club’s roots in LA, something which has long been debated as many thought Chivas would be relocated elsewhere in the U.S. as they continue to underwhelm, this plan to rebrand seems like the team will remain in Southern California for the foreseeable future.

Both new logos have the same color scheme of gold, red and black, as on the left is the LA SC badge which consists of a shield split into four quadrants.

A gold star, tower, lion and bear are included here, as the resembles the lions on the Chivas USA crest and the bear is similar to the one seen on the state flag of California. While on the right you can see the proposed logo for Los Angeles F.C. which is much more, well, simple.

Many will be hoping this rebranding breathes new life into the Chivas USA franchise, which has been stagnate, confused and rudderless in recent seasons. The loyal Chivas fans in LA deserve a club to be proud of, and it seems like these changes could go a long way to helping the club succeed on and off the pitch in the future.

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A black eagle above a red lion and black bear in front of a red tower. What LA F.C. logo would look like.

But after the recent unrest about the clubs performances, Chivas have finished bottom of the Western conference in three of the last four seasons, and the whole ‘El Chelis’ experiment going horribly wrong last season, things have been at an all-time low for Chivas USA in recent months.

However with Carlos Bocanegra on board, Erick ‘Cubo’ Torres on loan from Guadalajara and some nice offseason pick ups from new head coach Wilmer Cabrera, a renewed sense of optimism is in the air ahead of the 2014 MLS season. The timing of this announcement could perhaps not be better, as Chivas owner Jorge Vergara aims to finally sort things out and get the club moving forward again.

This new image could considerably alter Chivas USA’s future, for the better.

Klinsmann wants top-four finish at Copa America, but can the USMNT do it?

KANSAS CITY, KS - MAY 28: The USA soccer team poses for a group photo before taking on Bolivia in the international friendly match between Bolivia and United States on May 28, 2016 at Children's Mercy Park in Kansas City, Kansas.  (Photo by Kyle Rivas/Getty Images)
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With the United States kicking off the Copa America this Friday, Jurgen Klinsmann has made his goal clear:

Reach the final four.

After a disappointing showing last summer in the Gold Cup and a poor finish to 2015, the USMNT heads into the Copa winners of six of their last seven matches and ready to make a run. But can they really reach the semifinal?

[ FOLLOW: All of PST’s USMNT coverage ]

The U.S. faces their toughest test in the opening match against Colombia. One of the most dangerous teams in the tournament, few are expecting the U.S. to get a result against Los Cafeteros. Just a draw would be a great result for Klinsmann’s men, but it will be a big ask against the fourth-ranked team in the world.

The second match against Costa Rica is key. The two CONCACAF foes have plenty of experience playing against each other, and it is a relatively even matchup. The last time these sides met in October, the U.S. put in one of their worst performances ever under Klinsmann, and he must avoid a similar result at the Copa. If the United States wants to secure their position as one of CONCACAF’s top two sides along with Mexico, they cannot afford to drop points against Costa Rica.

Paraguay will be the USMNT’s final opponent, a very intriguing matchup for Klinsmann. Paraguay’s recent form doesn’t look threatening on paper, as Ramon Diaz’s side has not won since November, taking just two wins from their last 12 matches overall. However, they reached the quarterfinals in last summer’s Copa, earning a draw against Argentina and knocking out Brazil in penalty kicks.

[ MORE: Klinsmann excited about USMNT’s promising youngsters ]

The two sides that advance from Group A will face off against Group B in the quarters. Brazil are the heavy favorites in that group, paired with Ecuador, Peru, and Haiti. The U.S. beat Ecuador last week, defeated Peru in a September friendly, and are strides above Haiti, arguably the weakest team in the field. With Brazil likely to win Group B, a second-place finish in Group A would give the U.S. a brutal matchup in the quarters. Brazil embarrassed Klinsmann’s side in Massachusetts last fall, walking over the U.S. en route to an easy 4-1 win.

[ MORE: Mexico’s Pulido fought off kidnappers to call police for help ]

With the prospect of potentially facing Brazil in the quarters, the U.S. needs to put all their focus on winning Group A if Klinsmann really wants to reach the semifinals. The only match that the U.S. is not expected to take points from is the opener against Colombia, meaning a surprise result, however unlikely it may be, could kickstart a nice little run for the Stars and Stripes.

Firm issues plan urging companies to let employees watch EURO 2016

SUNDERLAND, ENGLAND - MAY 27:  Wayne Rooney of England celebrates with team mates after scoring his team's second goal of the game during the International Friendly match between England and Australia at Stadium of Light on May 27, 2016 in Sunderland, England.  (Photo by Alex Livesey/Getty Images)
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Worried about trying to balance work with EURO 2016 this summer? Acas is here to help.

Acas, a British conciliation firm that helps companies maintain good working relationships with their employees, has called for bosses to allow their staff to watch EURO matches.

[ MORE: Bellerin to make Spain squad ]

Some matches, including England’s Group B showdown with Wales, kick off during the workday at 3 p.m. London time.

Sir Brendan Barber, who is the chairman of Acas, believes workers should be given some time off during games, or work later hours on other days to allow time to watch the EURO.

The EURO 2016 tournament is an exciting event for football fans but staff should avoid getting a red card for unreasonable demands or behaviour in the workplace during this period.

Employers should have a set of agreements before kick-off to help ensure their businesses remain productive while keeping staff happy too.

Our guidance can help managers get the best from their teams, arrange substitutions if necessary and avoid unnecessary penalties or unplanned sendings off.

With the tournament getting underway on June 10, I suggest printing out Acas’ statement and seeing if your boss will follow the sage advice of Sir Brendan Barber.

VIDEO: Payet scores sensational free kick winner for France

AMSTERDAM, NETHERLANDS - MARCH 25:  Dimitri Payet of France in action during the International Friendly match between Netherlands and France at Amsterdam Arena on March 25, 2016 in Amsterdam, Netherlands.  (Photo by Dean Mouhtaropoulos/Getty Images)
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Don’t let Dimitri Payet get a free kick, because he’s probably going to score.

After scoring four of his 12 goals for West Ham from dead-ball situations this season, his touch has carried over to the French national team.

[ FOLLOW: All of PST’s EURO coverage ]

With France playing Cameroon and the match tied 2-2 in the 90th minute, Payet stepped up from about 30 yards out and did this:

While there may be some suspect goalkeeping on this one, it’s a stellar strike that found the top corner perfectly from a tough angle for a right-footed shot.

[ MORE: Saints set to give Long new contract as Liverpool, Spurs show interest ]

Payet has three goals for the French national team, with two of them coming from free kicks. After being named to the PFA Team of the Year this season, Payet will be a key member of the France squad that has high hopes as the host nation for the upcoming EURO.

El Tri striker Pulido fought kidnappers, used cell phone to call police

HYERES, FRANCE - JUNE 01:  Alan Pulido (no.19) of Mexico celebrates his goal during the Toulon Tournament Final between  Mexico and Turkey at Stade Perruc on June 1, 2012 in Hyeres, France.  (Photo by Matthew Lewis/Getty Images)
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More details have been released regarding Alan Pulido’s kidnapping in Mexico.

The Mexican international and Olympiakos striker was taken at gunpoint early Sunday morning in Tamaulipas. He was then freed on Monday after a police “rescue operation.”

Seen leaving the police station with a bandaged hand, officials have now given information on how Pulido was injured.

[ MORE: PSG defender Aurier arrested ]

The 25-year-old striker cut his hand while punching through a glass pane in an attempt to escape. Officials also said Pulido fought his kidnapper, doing enough to grab a cell phone and notify police of his whereabouts.

From BBC News:

State prosecutor Ismael Quintanilla said the masked gang had taken Pulido to a house in Ciudad Victoria where he eventually found himself alone with one of his abductors.

“They traded blows. He takes it [the phone] and calls [emergency number] 066. It all happened very quickly,” Mr Quintanilla told Imagen radio.

An official report of the calls Pulido made to the emergency operator, obtained by the Associated Press, revealed that he threatened and beat the kidnapper while on the phone, demanding to be told where they were.

In one of the calls, Pulido said police were outside and starting to shoot so he described what he was wearing to avoid being mistaken for a kidnapper.

A wild situation, but the most important thing is that Pulido is safe while one arrest has been made.