Chivas USA heading for rebrand? Trademarks reportedly filed, new logos leaked

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With less than a month to go until the start of the 2014 Major League Soccer season, it seems as though one team is about to undergo a huge facelift.

Is this finally the end of Chivas USA as we know it?

Reports leaking from The Goat Parade suggest that the U.S. Patent and Trademark Office have received two trademark applications from “Chivas Guadalajara Licensing LLC” as Chivas look to rebrand their MLS franchise as either “Los Angeles F.C.” or “Los Angeles SC.”

According to public database records from the USPTO, Chivas USA applied for separate trademarks on January 17, 2014.

With the report also linking out to mock ups of the suggested new badges for both clubs, it seems as though the Chivas brand are finally admitting defeat in trying to spread their name in the marketplace in LA and California. For many years Chivas have had the lowest attendance in MLS and have struggled on and off the field, as well as with the clubs wider identity as parent club Chivas Guadalajara have always been lurking in the background.

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This snazzy design includes a bear, lion, tower and star. What do you think?

However with this fresh approach and the owners seemingly looking to cement the club’s roots in LA, something which has long been debated as many thought Chivas would be relocated elsewhere in the U.S. as they continue to underwhelm, this plan to rebrand seems like the team will remain in Southern California for the foreseeable future.

Both new logos have the same color scheme of gold, red and black, as on the left is the LA SC badge which consists of a shield split into four quadrants.

A gold star, tower, lion and bear are included here, as the resembles the lions on the Chivas USA crest and the bear is similar to the one seen on the state flag of California. While on the right you can see the proposed logo for Los Angeles F.C. which is much more, well, simple.

Many will be hoping this rebranding breathes new life into the Chivas USA franchise, which has been stagnate, confused and rudderless in recent seasons. The loyal Chivas fans in LA deserve a club to be proud of, and it seems like these changes could go a long way to helping the club succeed on and off the pitch in the future.

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A black eagle above a red lion and black bear in front of a red tower. What LA F.C. logo would look like.

But after the recent unrest about the clubs performances, Chivas have finished bottom of the Western conference in three of the last four seasons, and the whole ‘El Chelis’ experiment going horribly wrong last season, things have been at an all-time low for Chivas USA in recent months.

However with Carlos Bocanegra on board, Erick ‘Cubo’ Torres on loan from Guadalajara and some nice offseason pick ups from new head coach Wilmer Cabrera, a renewed sense of optimism is in the air ahead of the 2014 MLS season. The timing of this announcement could perhaps not be better, as Chivas owner Jorge Vergara aims to finally sort things out and get the club moving forward again.

This new image could considerably alter Chivas USA’s future, for the better.

LAFC confirms second DP signing with Uruguayan Diego Rossi

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It’s been a fast and furious few days for Los Angeles FC, and that continued on Thursday with the signing of the organization’s second Designated Player.

LAFC announced the addition of Penarol forward Diego Rossi, joining manager Bob Bradley and the club’s first DP — Carlos Vela.

[ MORE: Christian Pulisic named USMNT Player of the Year ]

Rossi, 19, became the second-youngest DP signing in Major League Soccer history upon completing his move from Uruguay’s first division, with only former FC Dallas attacker Fabian Castillo younger (18).

“Diego is a young and exciting attacking player,” LAFC head coach Bob Bradley said. “His experiences at Peñarol and his ability fit perfectly with our vision of the team we are building at LAFC. We believe Diego will mature into a top-class player.”

The expansion side’s current roster is now up to eight players, following a busy few days of MLS’ offseason. Rossi will join Vela, Egyptian international Omar Gaber, as well as Walker Zimmerman, Laurent Ciman, Tyler Miller, Latif Blessing, and Marco Ureña.

Source: LAFC finalizing deal to make Sporting CP’s Geraldes third DP

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Los Angeles FC has been wheeling and dealing over the last several days, and Bob Bradley‘s side looks to be close to making another significant splash.

[ MORE: Christian Pulisic named USMNT Player of the Year ]

An MLS league source has confirmed to Pro Soccer Talk that Sporting CP’s Francisco Geraldes is close to becoming LAFC’s third and final Designated Player signing ahead of the club’s inaugural 2018 season.

[ MORE: LAFC confirms signing of young DP Diego Rossi ]

PST has learned that LAFC is in the final stages of acquiring Geraldes, who is currently on loan from Sporting with fellow Portuguese side Rio Ave.

LAFC announced the signing of Diego Rossi on Thursday, with the 19-year-old Uruguayan becoming the second-youngest DP in league history. Meanwhile, Carlos Vela occupies the club’s other DP slot, after an agreement was struck back in August to be the team’s first signing.

Geraldes has started 11 matches this season for Rio, and scored one goal in league play.

The 22-year-old came up through Sporting’s academy system, and made his professional debut with Sporting B in 2013, before signing a contract with senior side Sporting CP two years later.

The young Portuguese midfielder has worked his way up the international ladder over recent years, making appearances with the Under-18, U-20 and U-21 national teams.

Donnarumma in tears after Milan fans jeer him

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MILAN (AP) A visibly shaken Gianluigi Donnarumma was comforted by AC Milan teammate Leonardo Bonucci as insults poured down on the teenage goalkeeper from the fans. And that was only the warmup.

[ MORE: Prince-Wright’s Premier League picks ]

Donnarumma has swiftly gone from being one of Milan’s most adored players to its most hated.

After a protracted saga appeared to be settled in the offseason by Donnarumma signing a contract until 2021, speculation over his future has started again and supporters have had enough.

Despite the new deal being worth 6 million euros ($7 million) a year and including the signing of his older brother as Milan’s third-choice goalkeeper, Donnarumma and his agent, Mino Raiola, are reportedly looking to annul the contract because he felt pressure to agree to it.

Before Wednesday’s Italian Cup victory over Hellas Verona, fans unveiled a giant banner saying: “Moral abuse, 6 million a year and the signing of a parasite brother? Now go, our patience is finished.”

There were jeers ahead of the kick-off when the 18-year-old Donnarumma’s name was read out, and shouts for him to leave. He was in tears as he was comforted by Bonucci.

Donnarumma had to play the first half below the giant banner and his every touch was greeted with boos.

“Of course he’s upset, he’s only 18,” Milan coach Gennaro Gattuso said before his team plays Hellas Verona again in Serie A on Sunday. “For the age that he is, there’s no doubt that he will become the best goalkeeper in the world, but he’s not calm and it can’t be easy to go out on the pitch and be criticized by your own fans. I can only say that while he is with me he will always have my total protection.

“They’re turning a lad of 18 into a monster. And he doesn’t deserve it, he has incredible values. Luckily this was a match where there weren’t many people (about 9,000). Imagine how difficult it would have been with 50-60,000.”

It’s not the first time Donnarumma has faced insults from the stands. He had fake money thrown at him during Italy’s Under-21 European Championship opener against Denmark in June after it was announced he would not be renewing his contract, while a banner emblazoned with “Dollarumma” was also displayed.

“We understand the fans but I ask them to boo our opponents and not our players,” Milan sporting director Massimiliano Mirabelli said. “Gigio is a young lad and he’s not entirely at fault, he loves Milan and one day he will understand what’s good and what’s bad.

“He needs to be supported and the club will do so because he is an asset. We know where the evil comes from and we hope to resolve this problem in the next few months.”

Mirabelli said Milan “has no intention of selling Donnarumma” and criticized Raiola.

“I don’t have any plans to meet with Raiola. I don’t have anything to say to him,” Mirabelli said. “There’s a man who is trying to damage our image but he is becoming more a showman than anything else. We laugh about it, but he won’t get away with it.

“Gigio has never said he wants to leave, otherwise he would never have signed through to 2021. There’s someone who is trying to organize something deliberately, but we will look out for Milan’s interests in every arena.”

[ MORE: Christian Pulisic named USMNT Player of the Year ]

Donnarumma has been playing for Milan since October 2015, when he became the youngest goalkeeper to start a Serie A match, at the age of 16 years, 8 months, 6 days.

He has made four senior Italy appearances and is likely to take over as the No. 1 after Gianluigi Buffon retired from international duty following the Azzurri’s failure to qualify for the 2018 World Cup.

Prince-Wright’s Premier League picks

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Another Premier League weekend is on the horizon. Let’s just keep rolling.

[ STREAM: Every PL game live ] 

If you, like me, love to dissect all the games and predict what the score will be and which team will win, I encourage you to get involved in the comments section below. Let’s have a bit of fun.

Okay, so I’ve consulted my crystal ball and here’s how we see things panning out. Listen carefully, because this is very specific.

[ STREAM: Premier League “Goal Rush”

With the first section labelled “basically, free money” for the picks I think are dead certs. The section labelled “don’t touch this” means if you’re betting I advise you to stay clear, while the “so you’re telling me there’s a chance” section are the longshots. If it is better odds you are after, those are the picks to go for.

Click play on the videos below for quick previews on each game complete with a score prediction from yours truly.


BASICALLY, FREE MONEY

Chelsea 3-1 Southampton (Saturday, 10 a.m. ET, NBCSN) – [STREAM]

West Brom 1-3 Manchester United – (Sunday, 9:15 a.m. ET, NBCSN) – [STREAM

Arsenal 3-0 Newcastle United – (Saturday, 10 a.m. ET, CNBC) – [STREAM]

Bournemouth 1-3 Liverpool – (Sunday, 11:30 a.m. ET, NBCSN) – [STREAM

DON’T TOUCH THIS… 

Leicester City 2-1 Crystal Palace – (Saturday, 7:30 a.m. ET, NBCSN) – [STREAM

Brighton 1-2 Burnley – (Saturday, 10 a.m. ET, NBC Sports Gold) – [STREAM

Watford 1-2 Huddersfield (Saturday, 10 a.m. ET, NBC Sports Gold) – [STREAM

Stoke City 1-1 West Ham – (Saturday, 10 a.m. ET, NBC Sports Gold) – [STREAM]

“SO YOU’RE TELLING ME THERE’S A CHANCE…”

Everton 1-2 Swansea City – (Monday, 3 p.m. ET, NBCSN) – [STREAM]

Man City 2-2 Tottenham (Saturday, 12:30 p.m. ET, NBC) –  [STREAM