Chivas USA heading for rebrand? Trademarks reportedly filed, new logos leaked

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With less than a month to go until the start of the 2014 Major League Soccer season, it seems as though one team is about to undergo a huge facelift.

Is this finally the end of Chivas USA as we know it?

Reports leaking from The Goat Parade suggest that the U.S. Patent and Trademark Office have received two trademark applications from “Chivas Guadalajara Licensing LLC” as Chivas look to rebrand their MLS franchise as either “Los Angeles F.C.” or “Los Angeles SC.”

According to public database records from the USPTO, Chivas USA applied for separate trademarks on January 17, 2014.

With the report also linking out to mock ups of the suggested new badges for both clubs, it seems as though the Chivas brand are finally admitting defeat in trying to spread their name in the marketplace in LA and California. For many years Chivas have had the lowest attendance in MLS and have struggled on and off the field, as well as with the clubs wider identity as parent club Chivas Guadalajara have always been lurking in the background.

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This snazzy design includes a bear, lion, tower and star. What do you think?

However with this fresh approach and the owners seemingly looking to cement the club’s roots in LA, something which has long been debated as many thought Chivas would be relocated elsewhere in the U.S. as they continue to underwhelm, this plan to rebrand seems like the team will remain in Southern California for the foreseeable future.

Both new logos have the same color scheme of gold, red and black, as on the left is the LA SC badge which consists of a shield split into four quadrants.

A gold star, tower, lion and bear are included here, as the resembles the lions on the Chivas USA crest and the bear is similar to the one seen on the state flag of California. While on the right you can see the proposed logo for Los Angeles F.C. which is much more, well, simple.

Many will be hoping this rebranding breathes new life into the Chivas USA franchise, which has been stagnate, confused and rudderless in recent seasons. The loyal Chivas fans in LA deserve a club to be proud of, and it seems like these changes could go a long way to helping the club succeed on and off the pitch in the future.

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A black eagle above a red lion and black bear in front of a red tower. What LA F.C. logo would look like.

But after the recent unrest about the clubs performances, Chivas have finished bottom of the Western conference in three of the last four seasons, and the whole ‘El Chelis’ experiment going horribly wrong last season, things have been at an all-time low for Chivas USA in recent months.

However with Carlos Bocanegra on board, Erick ‘Cubo’ Torres on loan from Guadalajara and some nice offseason pick ups from new head coach Wilmer Cabrera, a renewed sense of optimism is in the air ahead of the 2014 MLS season. The timing of this announcement could perhaps not be better, as Chivas owner Jorge Vergara aims to finally sort things out and get the club moving forward again.

This new image could considerably alter Chivas USA’s future, for the better.

Premier League Preview: Chelsea vs. Watford

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  • Chelsea are without N'Golo Kante, Victor Moses (both hamstring) and Danny Drinkwater (calf) is still absent.
  • Watford remain without Younes Kaboul and Sebastian Prodl (both thigh), plus long-term absentees Craig Cathcart, Nathaniel Chalobah and Isaac Success (all knee).
  • Watford have not won against Chelsea at Stamford Bridge since 1986, but the Hornets have won 10 points of a possible 12 on the road. 
  • Chelsea have lost three of their first eight matches this season. No team has ever lost this many of their opening eight matches and still won the Premier League title.

Watford heads south for another London derby with Chelsea at Stamford Bridge on Saturday at 7:30 a.m. (Watch live on NBCSN and online via NBCSports.com).

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The Hornets have had an amazing start to the season and currently occupy fourth place on 15 points, two points ahead of fifth-place Chelsea, which has lost two-straight Premier League games. The Blues have struggled without N’Golo Kante and Alvaro Morata and there have been reports of grumbles from the squad about dissatisfaction with Antonio Conte‘s training methods, but the Chelsea coach has brushed those rumors off.

Meanwhile Watford is coming off a confidence-boosting win last weekend against fellow Londoners Arsenal, and the club is looking to take down another big club for a second-straight week.

What they’re saying

Watford manager Marco Silva on his team’s start“I want everybody to be really calm. We did really in the first eight matches but it’s too early. We want to continue to work hard every day. Everything changes fast and you need to keep going and treat the next game as the most important. But of course I feel proud.”

Chelsea manager Antonio Conte on being under pressure: “‘Do I feel the pressure? Every manager feels pressure, but I try to give all of myself into my job, so I’m happy when I go home because I know in every moment I give all of myself for the fans, the players and the club. In football you know anything can happen, but the most important thing is to work.”

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Prediction

Chelsea has its back against the wall but the team’s overall quality should be enough to see them through with all three points against Watford. The Hornets luck runs out in Stamford Bridge as Chelsea hold on for a late win. Chelsea 2-1 Watford

Leicester City record massive earnings from UEFA Champions League

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Leicester City’s UEFA Champions League campaign may have ended without a trophy, but the Premier League side pipped the European champions in the bank account.

UEFA announced on Friday that Leicester City earned $96,167,125 during the Champions League run that ended in the quarterfinals, the farthest of any Premier League club. Real Madrid, the back-to-back champions, earned a slightly less $95,385,679. Much of the difference comes from TV rights deals in England, which pays out more to teams compared to the TV rights deal in Spain.

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Juventus, the Italian giant, earned the most of any club in last year’s Champions League, making a whopping $129,965,357, mostly thanks to the TV rights again.

Mourinho: Ibrahimovic could return in December

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Dare to Zlatan? It could be only a couple of months away.

That’s according to Manchester United manager Jose Mourinho, who said the veteran striker could return from his torn ACL before the end of the calendar year.

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“Zlatan is here, he’s working here and under our control,” Mourinho told reporters. “He’s working as you would expect so, so, so hard. But he’s not to be back in the next week or next couple of weeks. Do I believe he’ll be back in 2017? Yes, I do. But it’s just a feeling.”

The big Swede scored 28 goals for Man United last year in all competitions, proving that he’s still got it at the age of 36, but it’s going to be tough for him to find his old form coming off an ACL injury at such an old age. After suffering the injury last April, it’s been a long road to recovery for Ibrahimovic.

However, with the play of Romelu Lukaku up top, Ibrahimovic would only play from time to time, which could help in his recovery both from the knee injury and just the general recovery between games.

Manchester City quartet called up by Brazil for friendlies

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Brazilian National Team coach Tite has decided on calling up a full-strength squad for November’s upcoming friendly matches in Europe, including four Manchester City players in his 25-man squad.

Gabriel Jesus, Fernandinho, Danilo and Ederson all made the squad as Tite looks to develop more chemistry among his side ahead of the 2018 World Cup, which Brazil breezed into after Tite took over in 2016.

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Luckily for Manchester City and the other European-based players in the squad, Brazil’s friendly matches will be played in Western Europe. The Selecao first faces Japan in Lille, France on November 10 before taking on England at Wembley Stadium on November 14.

The call-ups may be a tough pill for Guardiola to swallow though. As of Friday, Manchester City has 17 games remaining in the calendar year, and surely he would prefer for some of his starters to get a two-week break in November to preserve some energy instead of play in friendly matches.