Further study and perspective on Chivas USA, fatal flaws and a branding fiasco

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Like all sports in this country, Major League Soccer remains a work in progress. The learning curve may not be as severe now for MLS, but there are still daily lessons … and surely more ahead.

That’s why we always need to temper our responses to the meaningful or the maddening with a healthy dose of perspective.

No one has beat up on Chivas USA more than I have – but so much of my displeasure was rooted in two damaging elements: the hubris of club ownership at its launch (and the attached disrespect for MLS) and the way Chivas USA leadership stubbornly refused to plot a new course once it became so obvious those original designs were so fatally flawed.

Now, with that said, I don’t blame Chivas USA for trying a novel branding approach.

Major League Soccer has grown through trial and error; not every idea has been a champagne popper, now has it? It’s easy to dog the ideas on the back side, but we really don’t recognize a bad idea as such until we can step back and examine the chalk outline, right?

In other words, you’ll never nail the better ideas without the risk of stumbling over some real clunkers.

If you want to go a little deeper into it all, this is a great place to start.  It’s from SI.com, a special contribution from Keegan Pierce. I know the man; he’s one smart and well-traveled cookie, and he has a truly unique perspective as someone who truly believed in the cause and worked hard to peddle the goods.

Pierce reckons Chivas USA could have possibly worked, but with some substantive changes in the model. (I’ll let you click on the SI.com piece above for those.) The best of his good work is here:

…foreign investors must always remember the importance of allowing a new team to grow its own roots and create its own history and identity. This is not just a question of establishing community ties (which Chivas USA certainly tried to do); it also means making sure that a new club doesn’t feel it is constantly living under the shadow of a parent or older sibling.”

Pierce wasn’t the only one doing so good work on the demise of an idea. From The Goat Parade, a blog on Chivas USA, this is an extensive read on the Jorge Vergara legacy. And as author Alicia Rodriguez says, “it will not be positive.”

And how.

France veteran Malouda loses appeal in Gold Cup case

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LAUSANNE, Switzerland (AP) Former France winger Florent Malouda has lost his appeal against being ruled ineligible to play for French Guiana at the 2017 Gold Cup.

The Court of Arbitration for Sport says its judges dismissed Malouda’s appeal against North American soccer body CONCACAF.

French Guiana fielded Malouda in a 0-0 draw against Honduras last July despite being told he was not eligible. CONCACAF awarded a 3-0 win to Honduras and suspended Malouda.

The Gold Cup uses FIFA eligibility rules which bar players from transferring allegiance after playing a competitive game for one country.

Malouda played 80 times for France including a 2006 World Cup final loss against Italy.

The French Guiana soccer federation hoped Malouda, now aged 37, could play in the Gold Cup because it is not a FIFA member.

Report: Bobby Wood unlikely to come to MLS this summer

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A U.S. Men’s National Team forward will probably have to wait a bit longer to come to Major League Soccer if that is the path that he chooses.

Reports have recently surfaced linking Bobby Wood to MLS at the conclusion of the Bundesliga season, however, MLSSoccer.com is reporting that a move for the American likely won’t come in 2018.

Wood, who remains under contract for three more seasons at Hamburg, is currently fighting relegation in Germany with his club side.

Hamburg currently sits 17th in the German top flight, eight points buried in the relegation zone with four matches remaining.

The MLSSoccer.com report suggests that MLS clubs aren’t willing to compensate Wood at the current rate of his contract in Germany.

Currently, Wood is making “several million dollars” per season, and even if Hamburg is relegated in 2017/18 Wood’s contract wouldn’t decrease to a number that clubs are comfortable paying.

If Wood was to join MLS, he would be considered a Discovery signing as he is not currently on the MLS player allocation list. The Washington Post previously reported that an MLS club has Wood included on their Discovery list, although the team’s identity isn’t known.

Report: Fellaini eyes MLS, China after shooting down Man United terms

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Marouane Fellaini‘s time in Manchester looks to be numbered, and a move abroad could have the Belgian in line for one last payday during his career.

The Manchester United midfielder has rejected multiple offers to stay on at Old Trafford ahead of his contract expiring this summer, which would allow Fellaini to pursue other opportunities come June.

Fellaini is being linked to moves to Major League Soccer and the Chinese Super League, as the veteran aims to secure a sizable contract upon leaving the Red Devils after over five-and-a-half years with the club.

The Daily Mail is also reporting that Fellaini would be open to hearing options that could keep him in the Premier League, although it is unclear if there is any serious interest from English sides at this time.

Since the arrivals of Paul Pogba and Nemanja Matic, Fellaini has struggled to find playing time under manager Jose Mourinho.

This season, the Belgium international has appeared in just 14 PL matches and 19 in all competitions. Fellaini has scored four goals in that span.

Chicago Fire venue to be renamed SeatGeek Stadium

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The Chicago Fire won’t be moving into a new stadium 2019, however, their venue will have a new name donned on the side of it.

For years, the Eastern Conference side has played its home matches at Toyota Park in Bridgeview, Illinois, but starting next season the Fire’s home turf will be called SeatGeek Stadium as part of a rebrand.

SeatGeek is one of the largest online after-market ticket distributors, and was created back in 2009.

Toyota Park will undergo its transformation at the conclusion of the 2018 MLS season.

The venue is also home to the NWSL’s Chicago Red Stars.