Further study and perspective on Chivas USA, fatal flaws and a branding fiasco

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Like all sports in this country, Major League Soccer remains a work in progress. The learning curve may not be as severe now for MLS, but there are still daily lessons … and surely more ahead.

That’s why we always need to temper our responses to the meaningful or the maddening with a healthy dose of perspective.

No one has beat up on Chivas USA more than I have – but so much of my displeasure was rooted in two damaging elements: the hubris of club ownership at its launch (and the attached disrespect for MLS) and the way Chivas USA leadership stubbornly refused to plot a new course once it became so obvious those original designs were so fatally flawed.

Now, with that said, I don’t blame Chivas USA for trying a novel branding approach.

Major League Soccer has grown through trial and error; not every idea has been a champagne popper, now has it? It’s easy to dog the ideas on the back side, but we really don’t recognize a bad idea as such until we can step back and examine the chalk outline, right?

In other words, you’ll never nail the better ideas without the risk of stumbling over some real clunkers.

If you want to go a little deeper into it all, this is a great place to start.  It’s from SI.com, a special contribution from Keegan Pierce. I know the man; he’s one smart and well-traveled cookie, and he has a truly unique perspective as someone who truly believed in the cause and worked hard to peddle the goods.

Pierce reckons Chivas USA could have possibly worked, but with some substantive changes in the model. (I’ll let you click on the SI.com piece above for those.) The best of his good work is here:

…foreign investors must always remember the importance of allowing a new team to grow its own roots and create its own history and identity. This is not just a question of establishing community ties (which Chivas USA certainly tried to do); it also means making sure that a new club doesn’t feel it is constantly living under the shadow of a parent or older sibling.”

Pierce wasn’t the only one doing so good work on the demise of an idea. From The Goat Parade, a blog on Chivas USA, this is an extensive read on the Jorge Vergara legacy. And as author Alicia Rodriguez says, “it will not be positive.”

And how.

PSG suffers big blow as Neymar stretchered off against Marseille

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With an important run of fixtures upcoming, including a UEFA Champions League date with Real Madrid, the Parisians received disappointing news on Sunday.

[ MORE: Guardiola hails Man City as trophy haul begins ]

Despite picking up a 3-0 victory against Marseille, Paris Saint-Germain suffered a massive blow in the second stanza after Neymar was stretchered off the pitch with a right leg injury in the 81st minute.

The Brazilian international appeared to twist his ankle upon landing on the ground after going in for a challenge, although there was no contact when the attacker went down in agony.

Minutes after suffering the apparent ankle injury, Neymar was carried off the field on a stretcher by medical staff, raising questions about his availability in the coming weeks.

PSG faces a crucial run of matches, including Wednesday’s French Cup match against Marseille and their second leg UCL fixture against Real Madrid.

Unai Emery and his side currently trail 3-1 against Los Blancos, as the tie heads back to Paris for the second meeting.

This season, Neymar has tallied 28 goals in all competitions for the Parisians, including six finishes in the UCL, so his potential absence would be a huge blow to PSG’s hopes of advancing to the quarterfinals.

La Liga & Serie A: Griezmann hat-trick paces Atleti, Milan tops Roma

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A roundup of Sunday’s action in Spain and Italy’s top flights…

[ FOLLOW: All of PST’s La Liga coverage ]

Sevilla 2-5 Atletico Madrid

Antoine Griezmann’s hat-trick helped pace Atletico on Sunday as Diego Simeone and Co. continue to apply pressure to Barcelona at the top of La Liga. Atleti remains seven points behind the Blaugrana in Spain’s top flight, after picking up its 17th victory of the season. The visitors scored twice in the first half with finishes from Diego Costa and Griezmann, before Koke and two more goals from the Frenchman extended the lead to 5-0.

Meanwhile, Sevilla did manage to pull back two late goals through Pablo Sarabia and Nolito, however, it was too late to complete a comeback.

Valencia 2-1 Real Sociedad

A brace from Santi Mina pulled Valencia to within two points of Real Madrid for third place in La Liga. The defeat for Sociedad keeps the bottom half side in 14th place, however, the side has a 10-point cushion above the relegation zone.

Elsewhere in La Liga

Athletic Bilbao 2-1 Malaga
Villareal 1-0 Getafe

 


Roma 0-2 AC Milan

A big victory for the Milan side has Gennaro Gatusso’s men back in contention for a top five place in Italy. Second-half strikes from Patrick Cutrone and Davide Calabria helped pace the visitors, as Roma suffered a big blow in the title race. Roma now sits 16 points behind league leaders Napoli, while already having lost earlier in the week to Shakhtar Donetsk in the UEFA Champions League.

 

Elsewhere in Serie A

Crotone 2-3 SPAL
Fiorentina 1-0 Chievo
Hellas 2-1 Torino
Sampdoria 2-1 Udinese
Sassuolo 0-3 Lazio
Juventus vs. Atalanta (POSTPONED)

Usain Bolt claims he’s signed with professional team

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A former world-record sprinter is set to take his opportunity as a soccer player, however, he won’t reveal which club just yet.

[ MORE: Three things from Man City’s Carabao Cup triumph ]

Jamaican athlete Usain Bolt revealed on Sunday that he has signed a contract with a professional side, although the 31-year-old wouldn’t state which club or where the side resides.

The veteran runner retired from track and field last year after winning eight Olympic gold medals in his career.

Bolt has been connected with several major European clubs in the past, including Manchester United — whom he has been a lifelong supporter of — and Borussia Dortmund.

Bolt was set to have a trial with the German side next month, although it’s unlikely that the Jamaican will have that chance now that he’s signed with a team.

Last month, he also trained with South African side Mamelodi Sundown.

Guardiola hails Man City as trophy haul begins

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LONDON — Trophies were expected to come by the bucket load when Pep Guardiola arrived at Manchester City in the summer of 2016.

It has taken deep into his second season to deliver his first piece of silverware, but Guardiola secured the League Cup trophy in resounding fashion as Man City hammered Arsenal 3-0 in the final at Wembley.

[ MORE: 3 things we learned

Speaking after the game, Guardiola admitted the League Cup isn’t at the top of City’s list of priorities as they set their sights on winning the Premier League and UEFA Champions League in the final months of the season.

“It’s important. There are titles more important than this one, but we are so happy. Congratulations to everyone,” Guardiola said. “Big congratulations for all of Manchester City. From Sheikh Mansour to Sheikh Khaldoon until the last person and fan in the club. That is why it is important to win titles because maybe it is going to help us to win the next games in the Premier League to win the league.”

[ MORE: Kompany reacts to League Cup heroics

The Spaniard also played down the importance of his first trophy in England, as much has been made about his expensive rebuild of a City squad already brimming with talent after trophy successes under Roberto Mancini and Manuel Pellegrini.

Guardiola thanked Man City’s owners from Abu Dhabi for sticking by him after a trophyless maiden campaign in England.

“I’m so happy but I am part of Manchester City. Every title we won, we won as a staff in the past. You are part of the group. That is why I am so happy for Manchester City because I cannot forgot how they take care of me last season when it wasn’t so good in terms of results and winning titles,” Guardiola said. “I cannot forgot. I will always remember all the club, Sheikh Khaldoon and all the people who helped to support me. It was so important. That is why Manchester City won.”

Another reason why they won was because City’s veteran core stepped up big time.

After a testing week which saw them lose in the FA Cup at third-tier Wigan, the hopes of an unprecedented quadruple were dashed. They’ll just have to settle for a treble now.

Captain Vincent Kompany was named Man of the Match, scored the crucial second goal and shackled Arsenal’s danger man Pierre-Emerick Aubameyang, while Sergio Aguero and David Silva both scored and helped City grab the trophy.

“These three guys plus Yaya [Toure], Joe Hart, Pablo Zabaleta a lot of names, they helped to be what Manchester City is right now,” Guardiola said. “It is special. Sergio, Vincent and David scored the three goals and they help us to understand what it means in the club. They won titles. They put pressure on us to continue to win titles. If you are able to win more titles in the future, the people who are coming here have to know here have to win titles. That’s why it is so so important. Especially for the performance. The first half was not good but the second half Vincent was all over the game, Sergio started amazingly, despite the brilliant goal the way he played, and in the second half David came back to how he normally is.”

Kevin De Bruyne, the star of City’s season so far, has now switched the focus to sealing the PL title as quickly as possible and focusing on delivering the Champions League.

“We have had a good season already, and now we need to keep going,” De Bruyne said. “We have this one in the bag and now we have to maintain the same focus in the Premier League and the Champions League. The potential for this club is amazing, and the way we play is probably one of the best in the world.”

Guardiola is now off and running in terms of trophies and you get the sense this is just the start.