MLS: Los Angeles Galaxy at Chivas USA

Further study and perspective on Chivas USA, fatal flaws and a branding fiasco

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Like all sports in this country, Major League Soccer remains a work in progress. The learning curve may not be as severe now for MLS, but there are still daily lessons … and surely more ahead.

That’s why we always need to temper our responses to the meaningful or the maddening with a healthy dose of perspective.

No one has beat up on Chivas USA more than I have – but so much of my displeasure was rooted in two damaging elements: the hubris of club ownership at its launch (and the attached disrespect for MLS) and the way Chivas USA leadership stubbornly refused to plot a new course once it became so obvious those original designs were so fatally flawed.

Now, with that said, I don’t blame Chivas USA for trying a novel branding approach.

Major League Soccer has grown through trial and error; not every idea has been a champagne popper, now has it? It’s easy to dog the ideas on the back side, but we really don’t recognize a bad idea as such until we can step back and examine the chalk outline, right?

In other words, you’ll never nail the better ideas without the risk of stumbling over some real clunkers.

If you want to go a little deeper into it all, this is a great place to start.  It’s from SI.com, a special contribution from Keegan Pierce. I know the man; he’s one smart and well-traveled cookie, and he has a truly unique perspective as someone who truly believed in the cause and worked hard to peddle the goods.

Pierce reckons Chivas USA could have possibly worked, but with some substantive changes in the model. (I’ll let you click on the SI.com piece above for those.) The best of his good work is here:

…foreign investors must always remember the importance of allowing a new team to grow its own roots and create its own history and identity. This is not just a question of establishing community ties (which Chivas USA certainly tried to do); it also means making sure that a new club doesn’t feel it is constantly living under the shadow of a parent or older sibling.”

Pierce wasn’t the only one doing so good work on the demise of an idea. From The Goat Parade, a blog on Chivas USA, this is an extensive read on the Jorge Vergara legacy. And as author Alicia Rodriguez says, “it will not be positive.”

And how.

FOLLOW LIVE: Three PL sides face FA Cup replays

Burnley's Andre Gray, right, and Sunderland's Lamine Kone battle for the ball as Burnley's mascot Bertie Bee looks on during their English Premier League match at Turf Moor, Burnley England Saturday Dec. 31, 2016. (Richard Sellers/PA via AP)
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Five Premier League sides face FA Cup third-round replays this week, with three of them in action on Tuesday.

Most in-focus will be Sunderland’s visit to Burnley. Usually a match like this would be considered an unnecessary obstacle, but the Black Cats need to find some semblance of form.

If David Moyes‘ group could nab a win, just their second in 10 outings, maybe they could drag those good vibes into the Hawthorns for a weekend PL match against West Brom.

[ FOLLOW LIVE: FA Cup third round replays ]

Burnley has surged into the top half of the Premier League table, 10 points above the drop, and can consider the idea of a Cup run.

The other PL match sees Sam Allardyce and Crystal Palace hosting Bolton.

[ MORE: Monday’s transfer rumor roundup | Sunday | Friday | Thursday ]

Full FA Cup third-round replay schedule

Burnley vs. Sunderland — 2:45 p.m. ET
AFC Wimbledon vs. Sutton United — 2:45 p.m. ET
Barnsley vs. Blackpool — 2:45 p.m. ET
Fleetwood Town vs. Bristol City — 2:45 p.m. ET
Crystal Palace vs. Bolton — 3 p.m. ET
Lincoln City vs. Ipswich Town — 3:05 p.m. ET

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Premier League Power Rankings: Tight at the top… and bottom

LONDON, ENGLAND - MARCH 01:  Diego Costa of Chelsea pulls on the shirt of Harry Kane of Spurs during the Capital One Cup Final match between Chelsea and Tottenham Hotspur at Wembley Stadium on March 1, 2015 in London, England.  (Photo by Clive Rose/Getty Images)
Photo by Clive Rose/Getty Images
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Chelsea’s 7-point lead atop the Premier League table still feels relatively safe, even if Tottenham Hotspur and Manchester United continue their table-surging form.

[ FOLLOW: All of PST’s PL coverage ]

That makes a set of Power Rankings, designed to combine table situation with form, even tighter, and Spurs have really made life difficult for our rankers.

[ ARCHIVE: All of PST’s Power Rankings ]

The bottom of the table is even closer, with four teams within a single point of the final spot of safety in the Premier League.

Here are this week’s rankings.

TEAM RANKING
source: 20 (19) Sunderland: “Hello darkness, my old friend.
I’ve come to talk with you again.”
source: 19 (18) Crystal Palace: Big Sam Allardyce has famously “never been relegated”, but at this point it looks like he may go down with a better squad than he’s had at a lot of other stops. We’ll see.
source: 18 (17) Swansea City: Reinforcements are coming, but the back line is still wobbly.
Hull City logo 17 (20) Hull City: Tigers looking a lot better under Marco Silva, even in a 2-0 EFL Cup semi loss to Manchester United.
source: 16 (15) Watford: The Hornets have not won a league game since Dec. 10, its only PL win since mid-November.
200px-Middlesbrough_crest 15 (16) Middlesbrough: Aitor Karanka‘s side looks like a group that can beat the drop, but Boro needs to turn a draw into a win at some point soon.
source: 14 (11) Southampton: Claude Puel‘s unit is struggling, losers of four-straight in Premier League play. Saints are, however, a result away from the EFL Cup final.
Leicester City logo 13 (14) Leicester City: The Foxes’ 3-0 loss to Chelsea feels worse than it is, as Leicester has looked better in recent weeks.
source: 12 (9) Bournemouth: The 3-0 lead against Arsenal turned into a draw, and the Cherries backed it up with a 3-1 loss to Hull City. Down they go.
source: 11 (10) West Ham United: The Dimitri Payet saga keeps the Irons from rising even higher in the Power Rankings. Michail Antonio is fantastic.
source: 10 (12) Stoke City: The Potters haven’t made the leap to a top-end club, but continue to win most games they should.
source: 9 (8) West Bromwich Albion: No shame in getting crushed by red-hot Spurs, though it may serve as a reality check for Tony Pulis and Co.
burnley fc crest 8 (13) Burnley: Three wins in four, with the outlier being a close loss to Man City. Enjoy the high life, Clarets!
Logo_Manchester_City 7 (6) Manchester City: The mighty have indeed fallen, and how bad might it look after another match against Spurs?
Source: Everton FC 6 (7) Everton: That win over Man City is going to linger for a while, and don’t forget the Toffees took care of Arsenal not too long ago. Six with a bullet?
source: 5 (4) Arsenal: It remains hard to get a read on the Gunners, who are still aching for a statement win since back-to-back losses against Man City and Everton.
source: 4 (3) Liverpool: The EFL Cup setback doesn’t push them in our rankings, but the Reds were second-best — not by a ton — to United on Sunday. That’s enough for a flip-flop.
source: 3 (4) Manchester United: The better team in the draw against Liverpool, and remain unbeaten since a December loss to Spurs.
source: 2 (2) Tottenham Hotspur: Took everything in our power not to boost them, but a 7-point gap is a lot. Beat Man City this week and we’ll revisit the issue.
source: 1 (1) Chelsea: Costa situation is a problem, but you wouldn’t know it from the steadied ship that ushered hosts Leicester to a 3-0 defeat.

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Report: USWNT star O’Reilly off to Arsenal

BIRMINGHAM, AL - SEPTEMBER 20:  Heather O'Reilly #9 of the United States of America reacts after scoring a goal against Haiti during the US Women's 2015 World Cup victory tour match at Legion Field on September 20, 2015 in Birmingham, Alabama.  (Photo by Kevin C. Cox/Getty Images)
Photo by Kevin C. Cox/Getty Images
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HAO is going abroad.

United States women’s national team star Heather O’Reilly is reportedly off to Arsenal, where she’ll join fellow U.S. stars Alex Morgan and Crystal Dunn as new European stars.

Morgan made her debut with Lyon this week, notching a pair of assists, while Dunn joined Chelsea.

[ MORE: Who to watch as MLS SuperDraft continues ]

O’Reilly, 32, could return to FC Kansas City after the FAWSL Spring Season. Arsenal holds English internationals Alex Scott and Kelly Smith, as well as former WNY Flash assistant coach Pedro Martinez Losa in the manager’s chair.

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Robben extends contract with Bayern Munich through June 2018

(L-R) Thomas Muller of Bayern Munchen, Philipp Lahm of Bayern Munchen, Arjen Robben of Bayern Munchen during the German Bundesliga match between Borussia Mönchengladbach and FC Bayern München at Borussia Park on January 24, 2014 in Mönchengladbach, Germany.(Photo by VI Images via Getty Images)
Photo by VI Images via Getty Images
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BERLIN (AP) Arjen Robben has extended his contract with Bayern Munich for another year.

Bayern says the Netherlands winger’s contract will run until the end of June 2018.

[ MORE: Names to watch in Tuesday’s SuperDraft ]

Robben has been with the club for almost eight years, joining from Real Madrid in 2009.

He has scored 82 goals in 152 Bundesliga matches, 14 goals in 23 German Cup games and 21 goals in 53 Champions League matches, including the winning goal against Borussia Dortmund in the 2013 Champions League final.