MLS: Los Angeles Galaxy at Chivas USA

Further study and perspective on Chivas USA, fatal flaws and a branding fiasco


Like all sports in this country, Major League Soccer remains a work in progress. The learning curve may not be as severe now for MLS, but there are still daily lessons … and surely more ahead.

That’s why we always need to temper our responses to the meaningful or the maddening with a healthy dose of perspective.

No one has beat up on Chivas USA more than I have – but so much of my displeasure was rooted in two damaging elements: the hubris of club ownership at its launch (and the attached disrespect for MLS) and the way Chivas USA leadership stubbornly refused to plot a new course once it became so obvious those original designs were so fatally flawed.

Now, with that said, I don’t blame Chivas USA for trying a novel branding approach.

Major League Soccer has grown through trial and error; not every idea has been a champagne popper, now has it? It’s easy to dog the ideas on the back side, but we really don’t recognize a bad idea as such until we can step back and examine the chalk outline, right?

In other words, you’ll never nail the better ideas without the risk of stumbling over some real clunkers.

If you want to go a little deeper into it all, this is a great place to start.  It’s from, a special contribution from Keegan Pierce. I know the man; he’s one smart and well-traveled cookie, and he has a truly unique perspective as someone who truly believed in the cause and worked hard to peddle the goods.

Pierce reckons Chivas USA could have possibly worked, but with some substantive changes in the model. (I’ll let you click on the piece above for those.) The best of his good work is here:

…foreign investors must always remember the importance of allowing a new team to grow its own roots and create its own history and identity. This is not just a question of establishing community ties (which Chivas USA certainly tried to do); it also means making sure that a new club doesn’t feel it is constantly living under the shadow of a parent or older sibling.”

Pierce wasn’t the only one doing so good work on the demise of an idea. From The Goat Parade, a blog on Chivas USA, this is an extensive read on the Jorge Vergara legacy. And as author Alicia Rodriguez says, “it will not be positive.”

And how.

VIDEO: Premier League Player of the Week – Matchday 9

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There was some eye-popping moments in the Premier League this weekend, yet still very little debate who shone brightest.

Stoke City’s Xherdan Shaqiri scored a pair of Goal of the Month competitors in the same day in the Potters’ 2-0 win at Hull City on Monday.

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The first was a curling wonder from distance, while the second came from a bit closer as the big-calfed Swiss attacker bamboozled the Hull wall and goalkeeper.

The Potters are up to 16th in the Premier League table with nine points.

Finnish fans celebrate surprise title for IFK Mariehamn

IFK Mariehamm
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HELSINKI (AP) Fans of IFK Mariehamn have gathered in the main square of the remote Finnish town to celebrate their team’s surprise league title.

“I feel very proud,” the club’s managing director, Peter Mattsson, told The Associated Press in a telephone interview on Monday, adding that “thousands” were expected to turn up for the party.

Watched by more than 4,000, Mariehamn clinched the Finnish title on Sunday with a 2-1 home victory over Ilves, from the industrial city of Tampere.

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Mariehamn held off 11 other teams, including the traditionally strong Helsinki club, HJK, and defending champion SJK from western Finland. It ended three points clear of second-placed HJK for its first league title.

Local media dubbed the team “Leicester” after the surprise English Premier League champions last season.

Mariehamn, which has a population of 11,500, is the capital of the Aland islands off the southwestern Finnish coast

Kroenke: “Very high” on Wenger who is “very hard” to replace

Jeff Fisher
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LONDON — Arsenal remains “very high” on Arsene Wenger and it will be “very hard” replacing the manager who is in the final year of his contract, owner Stan Kroenke told The Associated Press on Monday.

Wenger this month celebrated 20 years in charge of Arsenal and has offered no indication whether he wants to sign a new deal into next season.

The 67-year-old Frenchman became the Premier League’s longest serving manager when Alex Ferguson retired from Manchester United in 2013. United is now on its third manager in three years and has not competed for the Premier League title since Ferguson’s departure.

In a rare interview about Arsenal, Kroenke noted the tricky post-Ferguson succession at United while discussing the challenge of eventually replacing Wenger.

“You see it (at United), you bring up a comment like that,” Kroenke told the AP after Arsenal’s annual general meeting. “It’s very hard. He’s a great manager.”

Wenger signed his last three-year contract extension in 2014.

“We will sit down and discuss the future at the appropriate time,” Arsenal chairman Chips Keswick told shareholders at a meeting where Wenger didn’t address his contract situation in his speech.

Although Wenger has won the Premier League three times, the last success came in 2004 – a drought which frustrates fans.

“He’s been a wonderful influence on the club,” Kroenke said. “We are all very high on Arsene. We are (joint) top of the table right now.”

Manchester City, Arsenal and Liverpool are only separated on goal difference at the summit. Despite Wenger only winning the FA Cup twice since 2004, the team is in the lucrative Champions League for the 19th successive year thanks to its runner-up finish last season. Wenger is yet to win European football’s top prize.

“I know a number of (sports team) owners that are very successful that say the same thing – the hardest thing to do is be consistently competitive at the top of the league,” said Kroenke, who also owns the NFL’s Los Angeles Rams. “Arsene has always done that and Arsenal has always been in that position. We have always been competitive.

“We may not always win the things we want to win. We are very focused on winning for sure the league. Arsene’s been consistently at the top and I will tell you – it’s very, very hard to do if you look around sports.”


2016 MLS Cup playoffs bracket in full

TORONTO, ON - MAY 07:  Michael Bradley #4 and Jozy Altidore #17 of Toronto FC celebrate a goal by teammate Tsubasa Endoh #9 during the first half of an MLS soccer game against FC Dallas at BMO Field on May 7, 2016 in Toronto, Ontario, Canada.  (Photo by Vaughn Ridley/Getty Images)
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With Major League Soccer’s Decision Day 2016 in the books, we now know who will battle it out for MLS Cup.

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Up first on Wednesday and Thursday are the four knockout round games, then the Conference semifinal first legs kick off this weekend.

We get into it thick and fast.

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The PST crew already selected their picks for the postseason and filled out their bracket. You can see that by clicking on the link above. FWIW, I have Toronto FC beating the Seattle Sounders in MLS Cup…

[ MORE: Ranking MLS playoff teams ]

Below is the MLS playoff bracket in full so you can make your picks and let us know who you went for in the comments section below.


MLS Playoff bracket, 2016

MLS Playoff bracket, 2016