MLS: Los Angeles Galaxy at Chivas USA

Further study and perspective on Chivas USA, fatal flaws and a branding fiasco


Like all sports in this country, Major League Soccer remains a work in progress. The learning curve may not be as severe now for MLS, but there are still daily lessons … and surely more ahead.

That’s why we always need to temper our responses to the meaningful or the maddening with a healthy dose of perspective.

No one has beat up on Chivas USA more than I have – but so much of my displeasure was rooted in two damaging elements: the hubris of club ownership at its launch (and the attached disrespect for MLS) and the way Chivas USA leadership stubbornly refused to plot a new course once it became so obvious those original designs were so fatally flawed.

Now, with that said, I don’t blame Chivas USA for trying a novel branding approach.

Major League Soccer has grown through trial and error; not every idea has been a champagne popper, now has it? It’s easy to dog the ideas on the back side, but we really don’t recognize a bad idea as such until we can step back and examine the chalk outline, right?

In other words, you’ll never nail the better ideas without the risk of stumbling over some real clunkers.

If you want to go a little deeper into it all, this is a great place to start.  It’s from, a special contribution from Keegan Pierce. I know the man; he’s one smart and well-traveled cookie, and he has a truly unique perspective as someone who truly believed in the cause and worked hard to peddle the goods.

Pierce reckons Chivas USA could have possibly worked, but with some substantive changes in the model. (I’ll let you click on the piece above for those.) The best of his good work is here:

…foreign investors must always remember the importance of allowing a new team to grow its own roots and create its own history and identity. This is not just a question of establishing community ties (which Chivas USA certainly tried to do); it also means making sure that a new club doesn’t feel it is constantly living under the shadow of a parent or older sibling.”

Pierce wasn’t the only one doing so good work on the demise of an idea. From The Goat Parade, a blog on Chivas USA, this is an extensive read on the Jorge Vergara legacy. And as author Alicia Rodriguez says, “it will not be positive.”

And how.

MLS Snapshot: Orlando City SC 2-1 Montreal Impact

Cyle Larin, Orlando City SC

The game in 100 words (or less): For weeks, it was a widely held belief that the Montreal Impact would snatch up the sixth and final playoff place in the Eastern Conference with little or no resistance from their opposition. As they went six games unbeaten (four wins), all looked to be setting up perfect for the club that fired Frank Klopas midseason, but there was another team in the race for sixth that kept winning themselves: Orlando City SC. On Saturday night, Montreal and Orlando City faced off at the Citrus, with the expansion Lions claiming their fourth-straight victory with a 2-1 triumph. Montreal now holds a one-point lead on Orlando in the race for sixth, and have two games in hand, but it’s no longer a foregone conclusion L’Impact will qualify for the playoffs no resistance whatsoever.

[ MORE: | Week 30 TOTW | POTW ]

Three moments that mattered

33′ — Bush’s mistake gifts Larin the opening goal — Larin did what your taught to do as a striker — “put it on frame, test the goalkeeper” — but in no universe does a shot so feeble have any business finding the back of the net. Evan Bush has been great this year. Hopefully (for Montreal’s sake), this howler doesn’t turn into the yips with the playoffs looming.

43′ — Hall’s “mistake” gifts Oduro an equalizer — Dominic Oduro equalized in the 43rd minute, when he took the ball out of the hands of Tally Hall and smashed it into the back of the net, but the goal should have been disallowed due to Hall having full control of the ball.

80′ — Hines hits the winner for Orlando — Seb Hines put the ball back into the mixer and just so happened to find the back of the net in the 80th minute. Sometimes that’s all it takes.

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Man of the match: Seb Hines

Goalscorers: Larin (33′), Oduro (43′), Hines (80′)

MLS Snapshot: NY Red Bulls 2-1 Columbus Crew SC

Bradley Wright-Phillips, New York Red Bulls
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The game in 100 words (or less): Two weeks in a row Columbus Crew SC have had a chance to go top of the Eastern Conference with a victory, and two weeks in a row Crew SC have failed to take a single point from massively important fixtures. Their latest defeat, a 2-1 humbling at the hands of the East-leading New York Red Bulls, started so well for Gregg Berhalter’s side, but was undone by a pair of costly, comedic defensive errors that allowed Lloyd Sam and Bradley Wright-Phillips (15th of the season) to erase an early deficit (Justin Meram) and win all three points. The result not only keeps the Red Bulls top of the East, but gives them a three- and four-point cushion with three and two games in hand on their nearest competitors., D.C. United and New England Revoltion respectively. For Crew SC, they’re four points back of the Red Bulls in fourth place, one point ahead of fifth-place Toronto FC, who have a game in hand.

[ MORE: | Week 30 TOTW | POTW ]

Three moments that mattered

9′ — Meram pokes it past Robles for an early lead — Meram “earned” his goal all the way back in midfield, when the Iraqi international’s mazy run took a routine turnover inside Crew SC’s defensive half and turned it into a dangerous counter-attacking opportunity. Harrison Afful overlapped and provided the cross for Meram to send home.

12′ — Sam capitalizes on multiple mistakes to equalize — Crew SC pass the ball out of the back. They don’t boot it forward to clear. It’s just what they do. Sometimes, that’ll bite you. When your goalkeeper and right back both have blunders clearing the ball 10 seconds apart, you probably deserve to concede an ugly, scrappy goal.

21′ — Wright-Phillips capitalizes on more defensive gaffes — See the above description for Red Bulls goal no. 1.

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Man of the match: Damien Perrinelle

Goalscorers: Meram (9′), Sam (12′), Wright-Phillips (21′)