Further study and perspective on Chivas USA, fatal flaws and a branding fiasco

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Like all sports in this country, Major League Soccer remains a work in progress. The learning curve may not be as severe now for MLS, but there are still daily lessons … and surely more ahead.

That’s why we always need to temper our responses to the meaningful or the maddening with a healthy dose of perspective.

No one has beat up on Chivas USA more than I have – but so much of my displeasure was rooted in two damaging elements: the hubris of club ownership at its launch (and the attached disrespect for MLS) and the way Chivas USA leadership stubbornly refused to plot a new course once it became so obvious those original designs were so fatally flawed.

Now, with that said, I don’t blame Chivas USA for trying a novel branding approach.

Major League Soccer has grown through trial and error; not every idea has been a champagne popper, now has it? It’s easy to dog the ideas on the back side, but we really don’t recognize a bad idea as such until we can step back and examine the chalk outline, right?

In other words, you’ll never nail the better ideas without the risk of stumbling over some real clunkers.

If you want to go a little deeper into it all, this is a great place to start.  It’s from SI.com, a special contribution from Keegan Pierce. I know the man; he’s one smart and well-traveled cookie, and he has a truly unique perspective as someone who truly believed in the cause and worked hard to peddle the goods.

Pierce reckons Chivas USA could have possibly worked, but with some substantive changes in the model. (I’ll let you click on the SI.com piece above for those.) The best of his good work is here:

…foreign investors must always remember the importance of allowing a new team to grow its own roots and create its own history and identity. This is not just a question of establishing community ties (which Chivas USA certainly tried to do); it also means making sure that a new club doesn’t feel it is constantly living under the shadow of a parent or older sibling.”

Pierce wasn’t the only one doing so good work on the demise of an idea. From The Goat Parade, a blog on Chivas USA, this is an extensive read on the Jorge Vergara legacy. And as author Alicia Rodriguez says, “it will not be positive.”

And how.

Reports: Barcelona holding talks with Verratti’s agent

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Barcelona has their eyes set on a new Andres Iniesta.

Sure, projecting anyone to meet Ballon d’Or finalist standards is silly, but news that Barca has had multiple meetings with Paris Saint-Germain’s Marco Verratti does inspire comparison hunting.

[ MORE: Klopp explains Lovren extension ]

An influential and creative central midfielder, the 24-year-old Verratti is 8.5 years younger than Iniesta and wowed Barca in the first leg of PSG’s ill-fated UEFA Champions League tie with the Catalans.

Mundo Deportivo, amongst others, reports that Verratti feels life at PSG has gotten stale and that Barca is one of the few clubs that represents a significant jump up in class. He’s also been linked with Real Madrid and Manchester United in the past few transfer windows.

Verratti has a contract through 2020-21, so any purchase will not be cheap considering PSG’s desire to continue growing its status as a UCL contender. The Italian is 21 times capped by the Azzurri.

Klopp talks new Lovren deal, Top Four worries, Watford

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Liverpool announced a new contract for Dejan Lovren on Friday, complete with the requisite “I love my club” comments from the defender.

Then Jurgen Klopp got his hands on a microphone.

The outspoken manager explained that re-signing Lovren to a new “long-term” deal ensures that the Croatian spends the best years of his career with the Reds.

[ MORE: Top PL Storylines ]

He also spoke plainly about Lovren’s perceived struggles and successes since arriving at Anfield from Southampton in 2014.

From The Liverpool Echo:

“If Dejan played for another club you would want to sign him – and pay a lot of money. He is 27, the best time is still to come.”

“If you’d asked fans after the Dortmund game they would said give him a 20-year contract. After the Palace game fans would have said ‘can we find another team who will have him?’ Truth is somewhere in between.”

Turning to Monday’s trip to Watford, Klopp isn’t concerned about the chance that his Reds will open the day outside the Top Four if Man City and Manchester United both win at the weekend.

He also says the Reds could have Adam Lallana and Daniel Sturridge at Vicarge Road, though Jordan Henderson remains out.

Premier League Preview: Sunderland vs. Bournemouth

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  • Sunderland won 2-1 on Nov. 5
  • Fourth meeting since 1990
  • Sunderland leads all-time 5W-3D-1L

Sunderland looks to keep its faint hopes of Premier League safety alive by managing a season sweep of Bournemouth when the two sides meet at the Stadium of Light on Saturday (Watch live at 10 a.m. ET on CNBC and online via NBCSports.com).

The Black Cats are a mess, having lost to Tees-Wear Derby rivals Middlesbrough on Wednesday and living 12 points back of 17th place Swansea City.

Bournemouth battered Middlesbrough 4-0 last weekend to move seven points clear of the drop zone, and can finish the day in the top half with a win up north.

What they’re saying

Sunderland boss David Moyes on calls for him to quit“I’m here, I’m the manager, you take it on the chin. … I’m a football supporter, I know what it’s like. You don’t like seeing your team lose. There is nobody who wants to win more than me. I am used to winning, I’m not used to losing and I don’t want to get used to it either.”

Bournemouth captain Simon Francis on Sunderland’s woes“It just show how things can happen when clubs are not run properly. If we do lose Sunderland from the Premier League it will be a real shame. They are an enormous club and playing at grounds like theirs is the pinnacle of anyone’s career.”

 

Prediction

The Black Cats haven’t quit, but manage two fewer points than they need, all but heading for the Championship after a 2-2 draw.

Premier League Preview: Southampton vs. Hull City

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  • Hull won 2-1 on Nov. 6
  • Tigers two points clear of drop zone
  • Saints lead all-time 23W-20D-15L

After back-to-back losses to Man City and Chelsea, Saints meet a different kind of desperation when Hull City arrives at St. Mary’s (Watch live at 10 a.m. ET Saturday on NBCSN and online via NBCSports.com).

With a win, Hull can move five points clear of the final relegation spot and heap pressure on Swansea City, who plays Sunday. With a loss, Marco Silva’s men open the 17th place door for Swans.

[ MORE: JPW on Romeu the Destroyer ]

Since the start of the 2011-12 season in the Championship, Southampton has won six of seven matches against Hull. That seventh, however, was the match at the KCOM Stadium earlier this season, one that saw now-West Ham man Robert Snodgrass spur a Tigers comeback.

Saints open the day four points back of eighth place West Brom, and also hold a match-in-hand on the Baggies.

What they’re saying

Saints boss Claude Puel on slump busting“After two losses it’s important to move forward now and take points on Saturday in front of our own fans. We have to improve in the right areas and find a good balance of play, but also a good clinical edge in both penalty areas.”

Marco Silva on Hull’s away troubles““We have conceded goals on the counter-attack away from home in games when the result has been looking good for us – we cannot make it possible for our opponents to do this to us. The second goal we conceded at Stoke is an example of this – conceded at a time when we were in control of the game. Details like this are making the difference and these are things we must look to change. This is clear to me and I pass this on to my players.”

Prediction

Saints have more quality than Hull, but may not have as much fire in the belly. Still, home field means a lot here and Southampton should reverse the score line from November’s tilt. 2-1, with Manolo Gabbiadini and Dusan Tadic leading the way.