Further study and perspective on Chivas USA, fatal flaws and a branding fiasco

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Like all sports in this country, Major League Soccer remains a work in progress. The learning curve may not be as severe now for MLS, but there are still daily lessons … and surely more ahead.

That’s why we always need to temper our responses to the meaningful or the maddening with a healthy dose of perspective.

No one has beat up on Chivas USA more than I have – but so much of my displeasure was rooted in two damaging elements: the hubris of club ownership at its launch (and the attached disrespect for MLS) and the way Chivas USA leadership stubbornly refused to plot a new course once it became so obvious those original designs were so fatally flawed.

Now, with that said, I don’t blame Chivas USA for trying a novel branding approach.

Major League Soccer has grown through trial and error; not every idea has been a champagne popper, now has it? It’s easy to dog the ideas on the back side, but we really don’t recognize a bad idea as such until we can step back and examine the chalk outline, right?

In other words, you’ll never nail the better ideas without the risk of stumbling over some real clunkers.

If you want to go a little deeper into it all, this is a great place to start.  It’s from SI.com, a special contribution from Keegan Pierce. I know the man; he’s one smart and well-traveled cookie, and he has a truly unique perspective as someone who truly believed in the cause and worked hard to peddle the goods.

Pierce reckons Chivas USA could have possibly worked, but with some substantive changes in the model. (I’ll let you click on the SI.com piece above for those.) The best of his good work is here:

…foreign investors must always remember the importance of allowing a new team to grow its own roots and create its own history and identity. This is not just a question of establishing community ties (which Chivas USA certainly tried to do); it also means making sure that a new club doesn’t feel it is constantly living under the shadow of a parent or older sibling.”

Pierce wasn’t the only one doing so good work on the demise of an idea. From The Goat Parade, a blog on Chivas USA, this is an extensive read on the Jorge Vergara legacy. And as author Alicia Rodriguez says, “it will not be positive.”

And how.

Europa League Preview: Everton, Milan look to make group stage

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Everton look to make it back into the Europa League group stage for the first time since the 2014-2015 season and it has a two-goal advantage heading into the second leg of its tie.

Ronald Koeman and co. travel to Croatia to face Hadjuk Split Thursday having won the first leg at Goodison Park, 2-0. Everton is coming off a hard-fought draw on Monday with Manchester City and will be on short rest heading into the match.

Elsewhere in Europa League action, AC Milan take its 6-0 aggregate lead to Skopje, Macedonia as the legendary club looks to return to the group stage of a European competition for the first time since 2013-2014.

Here’s a look at all of Thursday’s Europa League matches, with the current aggregate scores:

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League Cup wrap: Southampton, Newcastle knocked out by Championship sides

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Last season, Southampton made it to the EFL Cup final. This year, it’s a different story.

The Saints were bounced by Wolverhampton Wanderers, 2-0 at home on Wednesday in the second round of the cup. Joining Southampton of Premier League sides going home early was Newcastle, which lost 3-2 after extra time at home against Nottingham Forest.

Four other Premier League sides did advance to the third round, as Stoke City, Huddersfield Town, West Ham United and Burnley all won their fixtures.

Here’s a look at the rest of Wednesday’s EFL Cup action:

Blackburn 0-2 Burnley

Cheltenham 0-2 West Ham

Huddersfield 2-1 Rotherham

Newcastle 2-3 Nottingham Forest

Southampton 0-2 Wolverhampton

Stoke City 4-0 Rochdale

Breaking down who each Premier League team could face in the UCL Group Stage

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The UEFA Champions League group stage lineup is complete, with five Premier League clubs making the list.

On Wednesday, Liverpool joined Chelsea, Tottenham, Manchester City and Manchester United in the group stage after beating Hoffenheim, 6-3 on aggregate in the playoff qualification round.

Thursday’s Champions League draw (2 p.m. ET) will place clubs into groups of four, where they’ll play three matches at home and away.

Here’s a look at the four coefficient pots and who each Premier League club could face:

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Follow Live – Texas Derby, Cascadia Cup headline busy night of MLS action

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Welcome to MLS Rivalry Week.

The surging Houston Dynamo could move to first place in the Western Conference with a win over rivals FC Dallas while the current first-place side, the Seattle Sounders travel north and across the border to face Vancouver Whitecaps FC.

[ FOLLOW: All of PST’s MLS coverage ]

The Dynamo have made an impressive turnaround under coach Wilmer Cabrera and he’ll have the trio of Ricardo Clark, Alberth Elis and star forward Erick Torres available to face Dallas after missing the Dynamo’s match at Vancouver last weekend, which ended 2-1 in favor of the Whitecaps.

FC Dallas are in its worst form of the season, winless in its last four games, but the team will be extra motivated to beat its rivals.

El Capitan is on the line after draws between FC Dallas and the Dynamo in two matches earlier this season.

Meanwhile up in Vancouver, the Whitecaps host a Sounders squad that pulled out a last-gasp victory last weekend over Minnesota United. While the team is in great form on the road recently (two wins and two draws), the top story heading into the game is the unexpected absence of Joevin Jones, who left the Sounders for his home in Trinidad and Tobago ahead of the upcoming international break.

[ FOLLOW: Live MLS scores ]

On the other side, Fredy Montero faces his former club and carries an interesting record into Wednesday’s match. Of his 35 MLS goals, 11 have been scored against Cascadia Cup competition.

Here’s a look at Wednesday’s action:

Full schedule

Columbus Crew vs. LA Galaxy – 7:30 p.m. ET

D.C. United vs. Atlanta United – 7:30 p.m.ET

FC Dallas vs. Houston Dynamo – 8 p.m. ET

Toronto FC vs. Philadelphia Union – 8 p.m. ET

Real Salt Lake vs. San Jose Earthquakes – 10 p.m. ET

Vancouver Whitecaps vs. Seattle Sounders – 10 p.m. ET

Portland Timbers vs. Colorado Rapids – 10:30 p.m. ET