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Liverpool chief admits Champions League qualification vital for club’s future

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With Liverpool Football Club closing in on a potential top four finish in the Premier League, Managing Director Ian Ayre has added further pressure to get over the line this season after he revealed how important qualifying for the UEFA Champions League is for Liverpool’s future success.

Liverpool, who currently sit second in the PL table seven points behind leaders Chelsea but have a game in hand, reported loses of $75 million earlier this month but on the flip side turnover shot up to over $300 million. That’s a club record.

But with the Reds aiming to expand their Anfield home in the not so distant future, something the club are working hard to push on with, they have hit somewhat of a plateau from a financial standpoint.

Delivering Champions League soccer would solve all of that, as Ayre hopes Liverpool can climb back into Deloitte’s top 10 soccer  rankings in the no so distance future, after being replaced by the likes of Paris Saint-Germain and Juventus this season.

“We are not playing European football and that’s at the heart of it,” Ayre told the Liverpool Echo. “We have a stadium that doesn’t allow us the capacity that our demands dictate. So we know why, and we are doing all we can to address that. We are doing what we can in terms of European football by addressing it on the pitch and we are all hoping we can get back in the Champions League.”

With qualification to the Champions League, Liverpool could expect a cash windfall of $120 million, and change. The boost this would give the club to go out and buy expensive new signings to help Brendan Rodgers’ squad step up to the next level is crucial, and something that fans of the Reds are urging to happen this season.

Financially the club are bankrolled by the Fenway Sports Group fronted by Boston Red Sox owner John W. Henry, and despite the huge amounts of wealth which come from that, Liverpool deserve to be right up there, financially, with the biggest teams in the world.

Getting back to that level may take some time, but the process will be quicker if Liverpool can qualify for the UCL this season. No pressure…

Viktoria Plzen set to sign midfielder Andreas Ivanschitz

Obafemi Martins, Oniel Fisher, Andreas Ivanschitz
Darryl Dyck/The Canadian Press via AP)
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PRAGUE (AP) Czech champion Viktoria Plzen is close to signing Austrian midfielder Andreas Ivanschitz.

Plzen says Ivanschitz agreed terms for a contract lasting 1 + seasons and will sign it when the team returns from a training camp in Spain. Ivanschitz has already joined the squad at the Oliva Nova resort, the club says.

Ivanschitz helped the Seattle Sounders win their first MLS Cup in December.

[ NEW HOMES: Fonte | Berahino ]

No financial details were given.

The 33-year-old Ivanschitz also played for Rapid Vienna and Red Bull Salzburg in Austria, Mainz in the Bundesliga, Levante in Spain and Panathinaikos in Athens.

Ivanschitz played 69 games for Austria in 2003-14, scoring 12 goals.

FIFA allows Matip to represent Liverpool during AFCON

LONDON, ENGLAND - OCTOBER 29: Joel Matip of Liverpool heads to score his team's third goal during the Premier League match between Crystal Palace and Liverpool at Selhurst Park on October 29, 2016 in London, England.  (Photo by Christopher Lee/Getty Images)
Photo by Christopher Lee/Getty Images
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Joel Matip is going to get to play for Liverpool during AFCON after all.

The center back had turned down the chance to represent Cameroon at the Africa Cup of Nations, and Liverpool was forced to apply to FIFA for a waiver.

[ PL PREVIEW: Swansea vs. Liverpool ]

Matip suffered an ankle injury in December, adding to his desire to stay at Anfield. He declared himself internationally retired and was one of six Cameroon players who refused call-ups for AFCON.

He last played for the Reds on Dec. 11, and can be selected by Jurgen Klopp against Swansea City on Saturday.

Man United captain Rooney raises $1.5m from charity game

FILE - A Sunday, Jan. 15, 2017 file photo of Manchester United's Wayne Rooney leaving the field after the English Premier League soccer match between Manchester United and Liverpool at Old Trafford stadium in Manchester, England. Manchester United captain Wayne Rooney says he raised 1.2 million pounds ($1.5 million) for charity from a friendly game against former club Everton last year. (AP Photo/Dave Thompson)
AP Photo/Dave Thompson
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MANCHESTER, England (AP) Manchester United captain Wayne Rooney says he raised 1.2 million pounds ($1.5 million) from a friendly game against former club Everton last year.

That represents the profits, after operational costs, from August’s sellout match at Old Trafford and goes toward the Wayne Rooney Foundation’s target of raising 5 million pounds for children’s charities.

[ NEW HOMES: Fonte | Berahino ]

Rooney said: “I’d like to thank all the fans who came to the testimonial and made it such a special night. They’ve raised a huge amount of money for children who are disadvantaged and it will make a real difference to their lives.”

Rooney is one goal from breaking Manchester United’s scoring record, with the striker currently tied with Bobby Charlton on 249 goals.

Rooney joined United from Everton in 2004.

WATCH: Lewandowski’s juggling stoppage time winner

Bayern's Robert Lewandowski celebrates after scoring his side's first goal during the German soccer Bundesliga match between SC Freiburg and FC Bayern Munich in Freiburg, Germany, Friday, Jan. 20, 2017. (Patrick Seeger/dpa via AP)
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Robert Lewandowski picked up where he left off.

The Polish striker scored twice for Bayern Munich, once in stoppage time, as the Bavarians improved their Bundesliga lead to six points after toppling Freiburg 2-1 on Friday.

[ MORE: Bundesliga second half preview ]

And what a winner it was, Lewandowski taking a Douglas Costa cross with two juggling touches before hitting an offspeed bouncer inside the post.

It was the league’s first match following the winter/holiday break, giving Bayern a cushion before RB Leipzig takes the pitch against Eintracht Frankfurt in a Top Five tilt on Saturday.

Lewandowski moves closer to Pierre-Emerick Aubameyang on the goal scoring chart. His 13th and 14th goals have him two back of Borussia Dortmund’s striker, as Lewandowski pursues a third Golden Boot in four seasons.

Full Weekend Schedule
Freiburg 1-2 Bayern Munich — Friday
Augsburg vs. Hoffenheim — Saturday
Schalke vs. Ingolstadt — Saturday
Darmstadt vs. Borussia Monchengladbach — Saturday
Werder Bremen vs. Borussia Dortmund — Saturday
Wolfsburg vs. Hamburger SV — Saturday
RB Leipzig vs. Eintracht Frankfurt — Saturday
Bayer Leverkusen vs. Hertha Berlin — Sunday
Mainz vs. Koln — Sunday