Southampton’s new Canadian Chairman chats growth in North America, NHL roots, Saints’ future

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EXCLUSIVE — On Wednesday Southampton Football Club appointed former NHL coach Ralph Krueger as their new Chairman at St. Mary’s Stadium, as the Premier League club took the unorthodox step of looking to Ice Hockey for their new leader.

Saints have been looking for a new figurehead since January when former Chairman Nicola Cortese left, and owner Katharina Liebherr has pounced to bring in Krueger, 54, who has a wealth of experience in the sports and business world.

Born in Canada, Krueger spent most of his playing days in Europe with the German national team and was a top marksman with Bundesliga side Dusseldorfer EG. Krueger then coached Switzerland and Austria in the Winter Olympics, before taking over at the Edmonton Oilers during the 2012-13 NHL season and as you can probably tell, Krueger is widely respected in hockey circles.

However after recently helping Team Canada to win Olympic Gold in Sochi, Krueger has switched ice for grass, and he couldn’t be happier about it. Initially it was thought Krueger would be an aide to the club, but now he’s the leading man. I caught up with Krueger on Wednesday, as he spoke to PST about his reasons for joining Saints and his plans for the future.

“The opportunity to grow the potential of the group is exciting,” Krueger said. “To see the foundation that’s here, going inside the sports soul of the academy and first team is very strong. The same is happening off the pitch, there are so many talented and motivated people. We have so much potential commercially and we have a great base to work with.”

Southampton are on the crest of a wave, with Saints pushing for their highest ever finish in the Premier League era this season — the team are currently ninth with nine PL games to go — and manager Mauricio Pochettino cultivating his talented crop of teenage superstars superbly at the teams renowned Staplewood training ground.

(MORE: After Gold medal success at Sochi, Krueger to start role at Southampton)

One of Krueger’s main aims is to increase the commercial success of Southampton, as the man who has been part of the World Economic Forum since 2011 is keen to exploit the wealth of untapped potential the South Coast club has. One area the 54-year-old would love to help Saints’ brand grow is overseas, including North America, without neglecting the club’s primary goal of becoming bigger in England, as Krueger also spoke of his aim to give the fans a definite voice within the club.

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Saints; owner Katharina Liebherr, left, has appointed Krueger as the man to take the ambitious PL club forward.

“Our primary goal is to build the club in the area where we live,” Krueger said. “But we want to build those other opportunities in the Far East and North America. I see that as a major responsibility that I have, to build the relationships to grow those markets. There is a huge gap where the club is at commercially and where it needs to be, nobody will give us the solution. We have to go out and work for it.”

During his unveiling at St. Mary’s Krueger talked about the ‘Southampton Way’ which has seen the club continue to develop elite youngsters who are representing not only the first team but also the national teams. Luke Shaw, Calum Chambers and James Ward-Prowse are current teenagers dazzling in the first team, while captain Adam Lallana is an academy product, as are global superstars Theo Walcott and Gareth Bale. Both of those players left Saints during the dark days which saw the club plummet to English soccer’s third-tier in 2010. But now they are back in the big time it’s the youngsters, with Shaw and Lallana now representing the English national team, will be the driving force behind Saints’ global brand.

“We can build the commercial arm of the organization both in Southampton and, for example, North America,” Krueger said. “We’d like to carve ourselves out as a unique club built on the soul of young players that are English. We want to try and tap into the potential of all that. I am really excited to support our commercial arms to do that.”

(MORE: Latest Premier League standings)

But what about his lack of soccer experience? Since news broke that Saints were handing Krueger a role on the board, many skeptics in England have questioned the motive behind hiring an individual who has always worked in the hockey industry.

I asked Krueger about his switch from hockey to soccer, and he gave a refreshingly honest answer, in keeping with his forthright, yet friendly, persona.

“The most important thing is that we want to create a unique, innovative and creative environment,” Krueger said. “I see it as an advantage that I come in without any previous experience in the Premier League, because there is a danger you get ‘stuck in a box.’ We want to be an organization that works ‘outside the box.’ We want to respect the heritage and history, but we want to separate ourselves from the other PL teams.”

source: AP
After coaching the Swiss and Austrian national hockey teams, plus a one-year stint with the Oilers, Krueger has switched hockey for soccer.

One of the main reasons Krueger was appointed was because of his background in motivational speaking and his strong leadership values. Krueger told me that initially he was keen to come on board as an aide to Liebherr but when she asked him to take the lead role, Krueger had no hesitation. The smooth transition he has made over the past few months getting to know the place and Liebherr has made the aftermath of Cortese’s departure a lot less damaging than it could’ve been.

When it comes to leading Southampton’s charge, Krueger is well-equipped from his time as a leader and motivational guru, with his book ‘Team Life: Over Losses to Success’ a best-seller on both sides of the pond. Implementing those values, along with his time spent working with the hugely influential World Economic Forum, which he will continued to do in his role as Southampton boss. Krueger told me he will spend as much time as possible in England, but will keep his home in Switzerland and did not put a definite period of time on his role with Saints.

“There is no time frame for myself, it’s just about coming here to try and nurture the environment to its potential,” Krueger said. “I’m open ended right now. We haven’t spoken about that, it’s all about ‘let’s get this going’ and do our best for the club. This could be a long-term step for me.”

(MORE:The dramatic rise of Southampton FC and their fans)

Krueger grew up in Manitoba, attending a British boarding school from a young age, and spoke about his time playing soccer on the fields, weather permitting, and his passion for the game and all sports. When asked about potentially helping the game grow in North America, Krueger was open to helping the game in any way he could in Canada and the U.S. and praised the impact the sport has for young people, including his two children,  in North America. He also mentioned that Team Canada captain Sidney Crosby is a huge soccer fan, and Krueger said Saints will probably get ‘Sid the Kid’ over to Southampton in August.

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Krueger is adamant to include Saints’ fans in the conversation, as he wants to make the people who love the club a big part of the future.

The former Edmonton Oilers head coach, who coached the team during the lockout-shortened 2012-13 season, left the door open for a return to NHL, but insisted his sole aim is working as hard as he can to bring success to Southampton.

“I was confronted with NHL options around the Olympics and I had to make a decision immediately after Sochi,” Kruger said. “Honestly, this was the best fit for me as a person in my life. That other world doesn’t go away, that’s the beauty of sports. Even though you throw yourself whole-heartedly into one thing, it doesn’t mean  the other world is over. But this could be my last stop as a professional in sports.”

As for Southampton’s future, Krueger remained tight-lipped despite plenty of talk of qualifying for the UEFA Champions League in the not so distant future, and insisted his only job is to squeeze every ounce of potential from the upstart PL club. His drive and determination could be exactly what Saints need to get to the next level, as their rapid rise continues.

“I don’t like to promise results, that’s cheap,” Krueger said. “I like to promise that we will create processes that enables us to reach our potential. Where that takes us, nobody knows. The sky is the limit in sports. We would like to build a model where we are striving for that potential. My sole focus is on the process. If our environment feels that we are doing the best on a daily basis, we will accept the results that come with that. Maybe we can reach those high aspirations that everyone likes to talk about… let the process decide that and let’s throw ourselves into that. That’s what I’m all about.”

WATCH: Knee slide celebration goes face plant for RSL’s Mulholland

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We’d ask Luke Mulholland to take a bow, but we’re unsure how that would turn out.

The Englishman celebrated his 16th Real Salt Lake goal with a knee slide turned face plant on Sunday, and it was immediately clear he shared in the laughter it caused at Rio Tinto and on screens around the world.

[ RECAP: RSL 2-0 Seattle ]

Mulholland helped RSL continued it’s improbable red-hot run into the playoff picture with his third goal of the season on Saturday night against Seattle with a run in front of a defender to punch home a cross.

On his way to the corner flag for a nice slide, the pitch decided to rebel against his knees and sent him face-first into the Earth.

WATCH LIVE: Brighton hosts Newcastle United

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Newcastle United looks to continue its rich vein of form when it visits some old friends at Brighton and Hove Albion on Sunday (Watch live, 11 a.m. ET on NBCSN and online via NBCSports.com).

WATCH LIVE ONLINE, HERE

Brighton manager Chris Hughton has led both clubs to Premier League promotion during his managerial career.

He’ll keep ex-Newcastle keeper Tim Krul on the bench in favor of Australian backstop Mathew Ryan.

As for Newcastle, the Magpies are unchanged from last week’s win over Stoke City.

LINEUPS

Brighton and Hove Albion: Ryan; Bruno, Duffy, Dunk, Suttner; Knockaert, Stephens, Propper, March; Gross; Hemed. Subs: Krul, Rosenior, Huenemeier, Schelotto, Izquierdo, Murphy, Brown.

Newcastle United: Elliot; Mbemba, Clark, Lascelles, Yedlin; Ritchie, Hayden, Merino, Atsu; Perez, JoseluSubs: Darlow, Gamez, Manquillo, Diame, Murphy, Shelvey, Gayle.

Steven Gerrard didn’t want any part of Coutinho in training

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Steven Gerrard has issued some fairly hilarious comments regarding former Liverpool teammate Philippe Coutinho.

The Premier League legend admits there were days in training that the sight of the Brazilian wizard on the other side of the pitch made him lash out.

[ MORE: Palace fans must be patient ]

It seems Gerrard wanted nothing to do with marking Coutinho in small-sided games, and the idea of “Stevie G” spouting off in frustration when Brendan Rodgers posted Coutinho across from him is a wonderful mental picture.

From The Liverpool Echo:

“He’s impossible to defend against,” Gerrard told BT Sport after Saturday’s game.

“I mean when I used to train against him, I’d hate it if I was on the opposite five-a-side team. I wouldn’t go near him. And sometimes I’d say to him: ‘Keep away from me! He can embarrass you [as a defender]. He can stand you up, he can both ways, he’s got such a low centre of gravity. He’s sharp, he’s quick and he’s two or three steps ahead of defenders. He’s so, so clever.”

Again, the vision of Gerrard throwing his hands up with a “Nope, not having this today” is amazing. Even if exaggerated, we love it. We picture that old meme with the office worked tossing papers through the air.

Patience with Hodgson required by Palace

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Crystal Palace boss Roy Hodgson is 0-2 in his new gig and the light at the end of the tunnel isn’t exactly within touching distance.

The latest defeat is a 5-0 blowout at Manchester City, and the immediate road ahead is sobering: at Manchester United and home to Chelsea. Following a trip to Newcastle, who is in form, the Eagles have matches vs. West Ham, at Spurs, and versus Everton.

[ MORE: Premier League Sat. roundup ]

Palace is 0-6 overall and the first team in the history of the Premier League to go goalless through its first six matches.

Palace fired Frank De Boer after four league matches and a summer in which the club failed to add much to its squad.

And Hodgson is feeling his way through the dark. Perhaps the most difficult aspect of this is the timing of Palace’s change.

From the BBC:

“I am learning about the team all the time and they are learning,” said Hodgson.

“Our focus has to be in May. By the latter part of the season the players must know what we are looking for. They should feel stronger by then.”

To be shooting for May has to be overwhelming for the Selhurst Park faithful but may indicate their most reasonable promise of life in the Premier League.

Palace fans cannot afford to get caught up in how Sam Allardyce saved them a year ago, because his turnaround coincided with the Eagles’ purchases of Luka MilivojevicMamadou Sakho, and Patrick Van Aanholt. An influx of talent does not save a season alone, but we’re fairly sure Alan Pardew would’ve relished the chance to work with two new backs and a stabilizing center midfielder.

Remember that Allardyce then retired, which says something given his willingness to bask in any light in which he can claim a modicum of credit.

So Hodgson, known for his relentless training methods, needs to be given his time. Palace will likely have at-most one point after the next two PL matches, and they may have not scored yet. History can be daunting, but supporters need to exhale and realize the road ahead is long.