Etihad Airways

Etihad Airways becomes Major League Soccer’s newest sponsor


Sometimes when you put two and two together, you make four. And this is one of those occasions.

On Tuesday Major League Soccer announced that Etihad Airways are now the official airline of the league, as a “multi-year partnership” between the league and the United Arab Emirates based airline is now in place.

Etihad are the flag carrier of the UAE, where Sheikh Mansour Bin Zayed al Nahyan is deputy prime minister, and it is Sheikh Mansour who is buying and setting up Major League Soccer’s 2oth franchise, New York City FC. Connecting the dots, his country’s airline will now be pumping plenty of money into the league for the foreseeable future.

MLS announced on Tuesday that a deal has been struck with Etihad to became the league’s newest sponsor. Major League Soccer stated that “Etihad Airways and MLS will also work together on a number of activations and initiatives including community programs, as well as hosting competitions and promotions for flights and holidays with MLS fans.”

James Hogan, President and Chief Executive Officer of Etihad Airways had the following to say: “Etihad Airways has a growing portfolio of sports properties that cover the globe and we’re delighted to now add Major League Soccer, a leading international sports brand, to this group.”

MLS Commissioner Don Garber is delighted to enter the partnership with Eithad, as the league continues to grow its outreach by linking up with a respected global brand, as Etihad were voted the ‘World’s Leading Airline’ by World Travel Awards for five-straight years from 2009-13.

“We are excited to welcome Etihad Airways as the official airline partner of Major League Soccer in the United States and are proud to be the first major sports association in the U.S. for such a prestigious global company. On behalf of our clubs, our players and our millions of fans, we welcome Etihad Airways to the MLS family and look forward to working with them to help grow their business in this region.”

But what does it mean for MLS to partner with Eithad?

It certainly means the league will benefit financially from the deal, which is paramount to the development of not only MLS but also soccer in North America overall. Also, it strengthens the bond between Mansour and the league, and it proves that the man who owns three other soccer clubs, Manchester City, Melbourne Heart and Al Jazira, is keen to pour money into the league as well as benefiting from NYC FC’s creation.

It is a win, win for everyone concerned, as Mansour’s glowing portfolio aims to reach more markets across the globe. Bringing a second MLS side to New York and more investment into the league is likely to make other MLS owners extremely happy, and get the franchise up and running on everyone’s good side.

Is this just the start of MLS driving its outreach to attract huge global brands?

Social media reacts to Jamie Vardy’s Premier League history-making goal

LEICESTER, ENGLAND - NOVEMBER 28:  Jamie Vardy of Leicester City celebrates scoring his team's first goal during the Barclays Premier League match between Leicester City and Manchester United at The King Power Stadium on November 28, 2015 in Leicester, England.  (Photo by Laurence Griffiths/Getty Images)
Photo by Laurence Griffiths/Getty Images
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The Internet exploded at around 12:50 p.m. ET on Saturday after Jamie Vardy — yes, Jamie Vardy — broke Ruud van Nistelrooy’s Premier League record for most consecutive games with a goal.

[ WATCH: The goal | The game — Leicester City vs. Manchester United ]

Yes, an Englishman is back atop the charts. An Englishman who was playing for Stocksbridge Park Steels, Halifax Town and Fleetwood Town before heading to Leicester.

He’s perhaps the reminder, as Rio Ferdinand Tweeted below, that the most unlikely of scenarios is still not impossible.

Well done @vardy7! You're number one now and you deserved it. #11inarow.

A photo posted by Ruud van Nistelrooy (@rvnistelrooy) on

VIDEO: Vardy sets Premier League record, scores in 11-straight games

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He did it. He actually did it.

Jamie Vardy made Premier League history on Saturday, scoring for the 11th consecutive game to become the first player in history to achieve that magnificent feat.

[ MORE: Twitter reacts to Vardy ]

Tied with Manchester United legend Ruud van Nistelrooy heading into Leicester’s clash against United on Saturday, it took Vardy just 24 minutes to set the new record as Christian Fuchs played a delicate ball in-behind United’s defense and Vardy did the rest.

[ MORE: Can Vardy, Leicester achieve unthinkable? ]

Watch the video below to see the King Power Stadium erupt as a truly memorable moment arrived.

Now, the next record for Vardy to break is from the 1931-32 English top-flight season, before the PL was formed. Sheffield United’s Jimmy Dunne scored in 12-straight games way back then.

Anyway, congratulations Mr. Vardy for making PL history.

WATCH: Insane finish as Everton, Bournemouth trade stoppage time goals

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This was an all-timer.

Bournemouth came back from a 2-0 halftime deficit only to watch Ross Barkley hand Everton a one-goal lead with a score in the final minute of stoppage time.

[ MATCH RECAP: Bournemouth 3-3 Everton ]

But after fans were cleared from the field, Junior Stanislas provided the dramatic answer for Bournemouth to force a 3-3 draw at Dean Court.

Pardew: “I don’t want to say a lot about” Newcastle after thumping his old employer

LIVERPOOL, ENGLAND - NOVEMBER 08:  Alan Pardew, Manager of Crystal Palace celebrates towards the fans following the Barclays Premier League match between Liverpool and Crystal Palace at Anfield on November 8, 2015 in Liverpool, England.  (Photo by Alex Livesey/Getty Images)
Photo by Alex Livesey/Getty Images
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Crystal Palace boss Alan Pardew tried hard not to throw shade on his former side, or at least put in a post-match press conference that choked down his passive aggression.

The Eagles thumped Newcastle United 5-1 on Saturday at Selhurst Park behind braces from Yannick Bolasie and James McArthur, as well as a tally from Wilfried Zaha.

[ MATCH RECAP: Crystal Palace 5-1 Newcastle United ]

And the former Newcastle boss held back, mostly, from further embarrassing his old side, instead heralding the starring role of former Sunderland forward Connor Wickham, who put in a Team of the Week performance despite not scoring himself.

“We caused problems everywhere,” Pardew said. “Connor Wickham gave a centre forward’s performance we always hoped he would. We were irresistible today.”

“We are sixth in the division because we are a good team, it was not about the opposition today. I have a lot of friends and family at Newcastle but I don’t want to say a lot about them because I get criticised whatever I say.”

Newcastle, for its part, was mostly useless after scoring early on a classy chip pass from Daryl Janmaat to Papiss Cisse. Could Steve McClaren be fired after just 14 games in charge? Newcastle’s 19th place status says it wouldn’t be unfair.

And after losing to Sunderland last week, Pardew doubled-down on his status as a Newcastle plague in the Northeast.