Arthur Blank

Atlanta, MLS don’t need to quiet doubts to be successful in the Southeast

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Major League Soccer’s worst kept secret was its interest in Atlanta. As Don Garber’s reflex response goes, the league has been interested in the city for over a decade. Not only does it give MLS a coveted spot in the abandoned Southeast, but it represents a location that hasn’t failed before. Going into Florida? There’s a history there. In Atlanta, MLS can write its own.

Miami may be the capital of Latin America, but Atlanta is the center of the South. If MLS is going to go challenge the notion that professional soccer can’t gain a foothold in the region, it has to succeed in ‘The ATL’ – a focal point that can promote the sector’s link to the rest of the country. Without it, the two Florida franchises (Orlando and David Beckham’s eventual team in Miami) are left on an island, one that could sink once more.

It’s an endeavor that stares skeptics’ two main assumptions in the face – notions that also apply to the potential Miami franchise: First, that the cities are not a “good sports towns”; and second, MLS’s history says it can not succeed in the Southeast.

The funny part about the first it that there’s no clear standard for evaluating what is and is not a good sports town. And whatever standards you do hear? They’re probably completely inapplicable to Major League Soccer.

Critics will point out there’s a lack of excitement for the Dolphins and Marlins in Miami, the Hawks and Braves in Atlanta, but it’s not as if those teams are going out of business. Even the Marlins, at this point, are a well-established part of their city’s landscape. By Major League Soccer standards, those franchises are outrageous successes. If Miami and Atlanta are bad sports towns, it’s only relative to a lofty, irrelevant standard that shouldn’t apply to MLS.

Plus, as Blank alluded to in today’s press conference, the extent to which you can look at a football, basketball, or baseball franchise and see MLS’s future is a dubious one. According to the new MLS owner (citing information relayed to him by Seattle’s ownership), only three percent of Sounders season ticket holders do the same with the Seahawks. If you’re looking to NFL-ledd MLS teams as a means of evaluating Atlanta’s potential, here’s actually very little overlap between NFL customers and potential soccer supporters. As we’ve known for some time, soccer fans are a distinct type of customer, one that’s more likely to be reached with a distinct approach.

Perhaps paradoxically, that’s where Blank’s NFL organization can help. As those around Seattle recently noted as the Sounders severed business ties with the Seahawks, being linked to a huge, established organization likely helped the Sounders’ unprecedented growth. It gave the franchise a large machine capable of leveraging its experience in a way that took advantage of any opportunity for growth. Given the Falcons’ presence in Atlanta, Blank may be able to do the same.

Does that make Atlanta a good sport market? No, but it’s also unclear what a good sports market is. If having franchises like the Braves and Dolphins mean a city doest care about sports, maybe we’re too idealistic about what represents success in this realm. And if the doubters’ argument is that places like Salt Lake, Columbus, Santa Clara, Portland — small cities where MLS is already successful — represent better opportunities than the city with the 15th largest economy in the world, the standard is broken. MLS doesn’t need to win over the whole town. A small slice of the pie will work.

Critics, however, are also skeptical of MLS’s ability to penetrate the market, usually citing the region’s sports culture and MLS’s previous failures as reason to believe another Southeast excursion will fail. But if there’s one thing we know about Major League Soccer, it’s that the league is nothing like it was in 2001. Pointing to anything the league did at age six as an example of what it’s capable of at age 19 ignores the league’s trajectory.

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The Miami Fusion ceased operations in 2001, but a group led by David Beckham are hoping to secure a stadium that will allow a new team to play by 2017, the same year Atlanta will come into Major League Soccer.

By now, MLS is a totally different organism. It’s bigger and far more stable that it was in 2001, when a small group of owners were faced with the task to keeping the two Florida franchises afloat. MLS, struggling for its mere survival, didn’t have the resources back then. Overly reliant on Phil Anschutz and Lamar Hunt, the league couldn’t wait out teams’ slow starts.

But now, with the resources people like Blank, Beckham, and Manchester City’s ownership can throw behind new franchises, there’s no reason to expect those slow starts. Instead, these teams will try to hit the ground running, if not on the field than off. If they hit speed bumps, a large group of diverse owners can leverage to decades of lessons to promote the teams’ survival.

That’s not to say Atlanta, Miami, Orlando … New York or franchise no. 24 will succeed. Instead, it’s important to realize the league’s 1996-2001 track record is irrelevant. Different owners with different goals had different tools, none of which will be used in the MLS’s latest attempt to tackle the Southeast. Instead, a sport that’s made significant gains in national relevance over the last 13 years will take another shot, with new minds and new capabilities leading the charge.

If soccer in the Southeast fails, it won’t be for the same reasons Tampa Bay and Miami. And it probably won’t be because Atlanta and the Magic City aren’t Good Sports Towns. Major League Soccer doesn’t necessarily need GSTs to succeed.

It needs good owners. It needs people who have ideas that can help franchises identify that sliver of local support that will sustain the team. It needs a growing game and a vibrant league to give the teams a bigger, more relevant context. Right now, it just needs 20,000-or-so people to want to come to games.

It doesn’t need to make people forget the Mutiny and Fusion, and it doesn’t need to prove Atlanta and Miami are GSTs. All MLS needs to capture each city’s underserved soccer market. Even if that doesn’t push the Heat or Falcons on the back burner, it will be enough to allow address those doubts.

Reports: Gerrard to accept coaching position in Liverpool academy

MANCHESTER, ENGLAND - NOVEMBER 15: Steven Gerrard arrives to watch the U19 International friendly match between England and Japan at Manchester City Academy Stadium on November 15, 2015 in Manchester, England. (Photo by Dave Thompson/Getty Images)
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According to reports across England, despite plenty of rumors of first-team managerial offers elsewhere, Steven Gerrard is set to accept a low-pressure position in the Liverpool youth academy.

The reports state that Jurgen Klopp advised Gerrard to take his first managerial job in a low pressure, low publicity role rather than jump right into a first-team role either alongside Klopp or at another club.

The reports also state his position will not be the U-23 coach, recently vacated by the departing Michael Beale, but instead will be a roving role within the academy still without an official title. Gerrard’s position could also allow him to take a similar role with the FA in England’s youth setup alongside his duties at Liverpool.

Gerrard, who retired from playing at the expiry of his LA Galaxy contract last month, apparently was offered a deal by AC Milan to continue his playing career in Serie A, but turned it down in favor of beginning his first foray into the coaching world. He also admitted to speaking with League One side MK Dons about their vacant managerial position, but said it was “a bit soon” for him.

“I’m just taking a bit of time to consider what’s next, exciting times moving forward,” Gerrard said back on November 23. “I spoke to MK Dons. I had a chat with the chairman, it’s a very exciting job for somebody else but it’s a bit soon for me. But it’s true, I did speak to them.”

Watch Live: Bournemouth vs. Liverpool (Lineups & Live Stream)

LIVERPOOL, ENGLAND - NOVEMBER 26:  Divock Origi of Liverpool in action during the Premier League match between Liverpool and Sunderland at Anfield on November 26, 2016 in Liverpool, England.  (Photo by Clive Brunskill/Getty Images)
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Liverpool needs to win to keep pace with the top of the league as they travel to Bournemouth live on NBCSN at 8:30 a.m. ET or live online at NBCSports.com.

Chelsea, Arsenal, and Tottenham all won on Saturday, so the Reds need to keep pace, or they risk falling off the pace, currently four points behind the Blues on top. They’ll have to do so today, however, with a number of changes to the squad, mostly at the back where Liverpool has been vulnerable at times this year.

[ WATCH LIVE: Bournemouth vs. Liverpool live on NBCSports.com ]

Midfielder James Milner continues to take on a new position at left-back, preferred to Alberto Moreno, while Joel Matip has picked up an ankle injury, forcing midfielder Lucas into a role alongside Dejan Lovren in the middle of defense. With Philippe Coutinho out until the new year, Georginio Wijnaldum could see a more attacking role in midfield, and Divock Origi makes his first start of the league season.

On the other side, Bouremouth brings Jack Wilshere back into the team after being forced out against his parent club Arsenal last time out. Former Liverpool winger Jordon Ibe starts things on the bench, while goalkeeper Artur Boruc returns from injury to start in net, sending Adam Federici back among the substitutes.

Two who won’t be available for the Cherries are Andrew Surman and Charlie Daniels. The former has been sidelined for a month with a hamstring injury and suffered a setback in his recovery, while Daniels has a hip problem and was expected to return for today, but does not appear in the squad.

Bournemouth has not beaten Liverpool in nine all-time league meetings, losing seven and drawing twice. These two teams are trending in opposite directions, with the Reds unbeaten in eleven, but Bournemouth has lost three of four.

LINEUPS

Bournemouth: Boruc; Smith, Francis, Cook, Ake; Arter, Gosling; Stanislas, Wilshere, King; Wilson.
Subs: Federici, Mings, B Smith, Frasier, Pugh, Ibe, Afobe.

Liverpool: Karius; Clyne, Lucas, Lovren, Milner; Can, Henderson, Wijnaldum; Origi, Mane, Firmino.
Subs: 
Mignolet, Lallana, Klavan, Woodburn, Moreno, Alexander-Arnold, Ejaria.

PL Sunday Preview: Everton hosts Man United, Liverpool visits Bournemouth

MANCHESTER, ENGLAND - AUGUST 03: Wayne Rooney of Manchester United takes on Gareth Barry of Everton  during the Wayne Rooney Testimonial match between Manchester United and Everton at Old Trafford on August 3, 2016 in Manchester, England.  (Photo by Michael Regan/Getty Images)
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Chelsea remains atop the Premier League after its eighth straight victory, but Liverpool can keep within striking distance with a victory at Bournemouth on Sunday.

Elsewhere, an important top half clash takes place at Goodison Park as Everton hosts Manchester United.

[ FOLLOW: All of PST’s PL coverage ]

Bournemouth vs. Liverpool — 8:30 a.m. ET, on NBCSN and NBCSports.com

The Cherries have lost three of their last four matches, and Sunday’s test against Liverpool won’t make their stretch any easier. Eddie Howe‘s side currently sits in 12th place through 13 matches, but with just four points separating Bournemouth from the drop zone the club needs to begin to string together results once more. In their last five fixtures, Bournemouth has managed just three goals, so Callum Wilson and the attack will need to come out of its dry spell against the Reds — who have allowed the third fewest goals in 2016 (14).

Jurgen Klopp and his side haven’t lost in 15 matches across all competitions, and with another win on Sunday Liverpool can remain close to Chelsea at the top of the PL. While the Reds attack often gets much of the recognition, the Liverpool is beginning to hit its stride after allowing just four goals over the last matches in PL play. Meanwhile, the Reds attack will have to make due without Philippe Coutinho, who remains out injured with an ankle injury.

Everton vs. Manchester United — 11 a.m. ET, on NBCSN and NBCSports.com

The Toffees have hit a rough patch after starting 2016 in fine form, but Sunday’s clash will certainly be a critical fixture for Ronald Koeman‘s side if they are to get back into the mix for the top six. Everton hasn’t won in its last three matches, while only scoring one goal in that span. Koeman’s group currently sits eighth in the table but a victory on Sunday would propel the Toffees up to sixth.

Jose Mourinho has already had his shares of ups and downs in his first season at Manchester United, however, the Red Devils have gone unbeaten in their last five matches across all competitions, bringing a more cheery feel around Old Trafford. With the club’s chances of advancing in the Europa League significant, Mourinho and co. can turn their attention back to the PL as the Red Devils attempt to get back into the title chase. United currently sits 14 points off the pace set by Chelsea, a gap that will have to dwindle down before the holidays if the team is to compete for the Premiership.

Chapecoense will be crowned Copa Sudamericana champions

ADDS NAMES - In this Nov. 2, 2016 photo, players of Brazil's Chapecoense team pose before a Copa Sudamericana soccer match against Argentina's San Lorenzo in Buenos Aires, Argentina. Top row from left, goalkeeper Marcos Danilo Padilha, Bruno Rangel Domingues, Helio Hermito Zampier Neto, Cleber Santana Loureiro, Willian Thiago. Bottom row from left, Guilherme Gimenez de Souza, Ananias Eloi Castro Monteiro, Tiago "Tiaguinho" Da Rocha Vieira, Matheus Bitencourt da Silva, Dener Assuncao Braz and Jose "Gil" Gildeixon Clemente de Paiva. A plane carrying the Brazilian soccer club Chapecoense team that was on it's way for a Copa Sudamericana final match against Colombia's Atletico Nacional crashed in a mountainous area outside Medellin, Colombian officials said Tuesday, Nov. 29. (AP Photo/Gustavo Garello)
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Tragedy can only describe the event that transpired just days ago, but the soccer world has rallied around Chapecoense in the days that followed.

[ MORE: PL roundup: Chelsea handles Man City; Arsenal, Spurs cruise ]

The Brazilian club’s interim president Ivan Tozzo has confirmed that Chapecoense will be named Copa Sudamericana champions after CONMEBOL officials agreed to the terms.

Chapecoense was set to face Atletico Nacional in the tournament’s finale, however, Atletico called for CONMEBOL to award Chapeco the title and be awarded the prize money.

“CONMEBOL have testified that they will crown Chapecoense as champions of the Copa Sudamericana,” Tozzo told TV Globo.

“In addition, the club will receive the two million dollar prize. Everything is confirmed. I do not know if there will be a ceremony to receive the cup.”

In total, 71 people on the plane carrying most of the Chapeco squad perished in Monday’s crash, including 19 players.

Tozzo said that while the club is understandable still grieving the devastating event that Chapeco has received an overwhelming amount of support in the time of hardship.

“We are receiving support from all federations,” Tozzo said. “The CBF, CONMEBOL, FIFA, and especially the people of Chapeco. Right now we are beginning to rebuild the team. People want football, people love football in Chapeco.

“Therefore, we must continue this. Let’s talk and do well, let the dust settle and rebuild the team for next year. ”