Arthur Blank

Atlanta, MLS don’t need to quiet doubts to be successful in the Southeast

10 Comments

Major League Soccer’s worst kept secret was its interest in Atlanta. As Don Garber’s reflex response goes, the league has been interested in the city for over a decade. Not only does it give MLS a coveted spot in the abandoned Southeast, but it represents a location that hasn’t failed before. Going into Florida? There’s a history there. In Atlanta, MLS can write its own.

Miami may be the capital of Latin America, but Atlanta is the center of the South. If MLS is going to go challenge the notion that professional soccer can’t gain a foothold in the region, it has to succeed in ‘The ATL’ – a focal point that can promote the sector’s link to the rest of the country. Without it, the two Florida franchises (Orlando and David Beckham’s eventual team in Miami) are left on an island, one that could sink once more.

It’s an endeavor that stares skeptics’ two main assumptions in the face – notions that also apply to the potential Miami franchise: First, that the cities are not a “good sports towns”; and second, MLS’s history says it can not succeed in the Southeast.

The funny part about the first it that there’s no clear standard for evaluating what is and is not a good sports town. And whatever standards you do hear? They’re probably completely inapplicable to Major League Soccer.

Critics will point out there’s a lack of excitement for the Dolphins and Marlins in Miami, the Hawks and Braves in Atlanta, but it’s not as if those teams are going out of business. Even the Marlins, at this point, are a well-established part of their city’s landscape. By Major League Soccer standards, those franchises are outrageous successes. If Miami and Atlanta are bad sports towns, it’s only relative to a lofty, irrelevant standard that shouldn’t apply to MLS.

Plus, as Blank alluded to in today’s press conference, the extent to which you can look at a football, basketball, or baseball franchise and see MLS’s future is a dubious one. According to the new MLS owner (citing information relayed to him by Seattle’s ownership), only three percent of Sounders season ticket holders do the same with the Seahawks. If you’re looking to NFL-ledd MLS teams as a means of evaluating Atlanta’s potential, here’s actually very little overlap between NFL customers and potential soccer supporters. As we’ve known for some time, soccer fans are a distinct type of customer, one that’s more likely to be reached with a distinct approach.

Perhaps paradoxically, that’s where Blank’s NFL organization can help. As those around Seattle recently noted as the Sounders severed business ties with the Seahawks, being linked to a huge, established organization likely helped the Sounders’ unprecedented growth. It gave the franchise a large machine capable of leveraging its experience in a way that took advantage of any opportunity for growth. Given the Falcons’ presence in Atlanta, Blank may be able to do the same.

Does that make Atlanta a good sport market? No, but it’s also unclear what a good sports market is. If having franchises like the Braves and Dolphins mean a city doest care about sports, maybe we’re too idealistic about what represents success in this realm. And if the doubters’ argument is that places like Salt Lake, Columbus, Santa Clara, Portland — small cities where MLS is already successful — represent better opportunities than the city with the 15th largest economy in the world, the standard is broken. MLS doesn’t need to win over the whole town. A small slice of the pie will work.

Critics, however, are also skeptical of MLS’s ability to penetrate the market, usually citing the region’s sports culture and MLS’s previous failures as reason to believe another Southeast excursion will fail. But if there’s one thing we know about Major League Soccer, it’s that the league is nothing like it was in 2001. Pointing to anything the league did at age six as an example of what it’s capable of at age 19 ignores the league’s trajectory.

source:
The Miami Fusion ceased operations in 2001, but a group led by David Beckham are hoping to secure a stadium that will allow a new team to play by 2017, the same year Atlanta will come into Major League Soccer.

By now, MLS is a totally different organism. It’s bigger and far more stable that it was in 2001, when a small group of owners were faced with the task to keeping the two Florida franchises afloat. MLS, struggling for its mere survival, didn’t have the resources back then. Overly reliant on Phil Anschutz and Lamar Hunt, the league couldn’t wait out teams’ slow starts.

But now, with the resources people like Blank, Beckham, and Manchester City’s ownership can throw behind new franchises, there’s no reason to expect those slow starts. Instead, these teams will try to hit the ground running, if not on the field than off. If they hit speed bumps, a large group of diverse owners can leverage to decades of lessons to promote the teams’ survival.

That’s not to say Atlanta, Miami, Orlando … New York or franchise no. 24 will succeed. Instead, it’s important to realize the league’s 1996-2001 track record is irrelevant. Different owners with different goals had different tools, none of which will be used in the MLS’s latest attempt to tackle the Southeast. Instead, a sport that’s made significant gains in national relevance over the last 13 years will take another shot, with new minds and new capabilities leading the charge.

If soccer in the Southeast fails, it won’t be for the same reasons Tampa Bay and Miami. And it probably won’t be because Atlanta and the Magic City aren’t Good Sports Towns. Major League Soccer doesn’t necessarily need GSTs to succeed.

It needs good owners. It needs people who have ideas that can help franchises identify that sliver of local support that will sustain the team. It needs a growing game and a vibrant league to give the teams a bigger, more relevant context. Right now, it just needs 20,000-or-so people to want to come to games.

It doesn’t need to make people forget the Mutiny and Fusion, and it doesn’t need to prove Atlanta and Miami are GSTs. All MLS needs to capture each city’s underserved soccer market. Even if that doesn’t push the Heat or Falcons on the back burner, it will be enough to allow address those doubts.

Napoli fans wear Koulibaly masks to support defender after racial abuse

NAPLES, ITALY - FEBRUARY 07:  Fans of Napoli  during the Serie A match between SSC Napoli and Carpi FC at Stadio San Paolo on February 7, 2016 in Naples, Italy.  (Photo by Maurizio Lagana/Getty Images)
Getty Images
Leave a comment

Napoli fans showed their support for Kalidou Koulibaly on Sunday after the Senegalese center-back was the subject of racial abuse in a match against Lazio last week.

[ MORE: La Liga & Serie A roundup ]

The Lazio match was temporarily stopped in the second half as Lazio supporters hurled racial insults at Koulibaly.

At Napoli’s match against Carpi on Sunday, fans wore Koulibaly masks and painted signs in his honor to show their support for the 24-year-old defender.

A statement from Napoli’s supporters’ group read: “Everyone in Naples is offended by what happened to our young star. Because of this, we want to show our full support to Koulibaly.”

[ VIDEO: Van Gaal rips journalist who questions his Manchester United future ]

Lazio was fined more than $50,000 and will be forced to close certain sections of their stadium for the next two league matches because of the incident.

Afobe says he scored 15 goals a game with Harry Kane at the Arsenal academy

during the Barclays Premier League match between Crystal Palace and A.F.C. Bournemouth at Selhurst Park on February 2, 2016 in London, England.
Getty Images
Leave a comment

Benik Afobe and Harry Kane are Premier League foes, but as kids, they were teammates.

Now Afobe is at Bournemouth and Kane at Tottenham, though both strikers played together with the Arsenal U-9 team as children.

[ RECAP: Bournemouth 0-2 Arsenal ]

While Kane left Arsenal at 10 and eventually settled at crosstown rivals Tottenham, Afobe stayed under contract with the club until 2015 despite never making an appearance for the Gunners.

Afobe went on six loan spells before moving to Wolverhampton last season, then joining Bournemouth in January.

[ VIDEO: Premier League highlights ]

With three goals in his first five Premier League matches for the Cherries, Afobe is no stranger to scoring, as he said he would combine with Harry Kane for 15 goals a game back in the day.

I’ve got pictures of us from Arsenal.

He was so small at the time, a bit of a late developer, but he’s always loved scoring. The scores used to be 17-15 and stuff – we just knew we’d score in every game.

But it’s weird because he used to play in goal sometimes, and wasn’t bad actually. You wouldn’t think it – remember that goal he let in for Tottenham a couple of years ago (against Asteras Tripolis in the Europa League) when he had to play in goal.

I think Mauricio Pochettino and Spurs’ supporters are happy Harry Kane chose to play striker over goalkeeper…

[ MORE: Deficiencies visible on both sides as Chelsea draw Manchester United ]

Kane has proven that he is an elite goalscorer in the Premier League, and Afobe is off to a fine start himself. With both players just 22-years-old, we’ll likely be seeing many more goals to come from the duo.

Gary Neville under pressure as Valencia without a win in nine

EIBAR, SPAIN - DECEMBER 13:  Head coach Gary Neville of Valencia CF reacts during the La Liga match between SD Eibar and Valencia CF at Ipurua Municipal Stadium on December 13, 2015 in Eibar, Spain.  (Photo by Juan Manuel Serrano Arce/Getty Images)
Getty Images
1 Comment

Gary Neville was appointed manager at Valencia on December 2. He is still yet to win a La Liga match.

After falling 1-0 to Real Betis on Sunday, Neville is now winless in nine league matches at Valencia as pressure grows on the new boss.

[ MORE: La Liga & Serie A roundup ]

Some have called for Neville to step down from his position, as the club has fallen from 8th to 13th and now sit just four points clear of the drop.

However, the former Manchester United legend has said he has been judged too quickly and will work hard to turn things around.

I said before I came that I would be judged in five months. I have been judged in six weeks.

There’s no doubt that at times like this everyone needs to stay together.

Everyone suffers. It’s just not going for us at the moment. I continue to work, I continue to have belief.

Conversations with the owners are between me and the owners. We have to turn it round quickly, I understand that. It is hard to explain the defeat. It will turn.

Not only has Neville struggled in La Liga play, but he has also seen Valencia bounced from the Champions League and saw his side smashed 7-0 by Barcelona in the Copa del Rey semifinal.

[ MORE: Player ratings from Chelsea’s 1-1 draw with Manchester United ]

Valencia’s next league match is on Saturday against Espanyol, who sit three points below Valencia and haven’t won a match since December. If Neville fails to win again, there could be some real trouble at the Mestalla.

PSG down Marseille 2-1 for ninth-straight Le Classique win

HARRISON, NJ - JULY 21:  Zlatan Ibrahimovic #10 of Paris Saint-Germain is congratulated by teamamte Maxwell #17 after Ibrahimovic scored a goal in the second half against AFC Fiorentina during the International Champions Cup at Red Bull Arena on July 21, 2015 in Harrison, New Jersey.Paris Saint-Germain defeated ACF Fiorentina 4-2.  (Photo by Elsa/Getty Images)
Getty Images
Leave a comment

France’s biggest rivalry has been quite one-sided, as Paris Saint-Germain defeated Marseille 2-1 on Sunday to take their ninth-straight Le Classique.

Marseille’s last win over PSG in Ligue 1 play was in November of 2011.

[ MORE: Juve win 14th straight ]

PSG got off to a dream start in Sunday’s Classique as Zlatan Ibrahimovic scored in the opening two minutes to give the Le Parisiens an early lead. It was Zlatan’s league-leading 21st goal of the season.

On loan from Newcastle, Remy Cabella equalized for Marseille in the 25th minute. Cabella scored on a brilliant individual effort, taking the ball from his own half on a solo run to the PSG box before firing a low shot into the bottom corner.

[ RELATED: Lewandowski’s agent confirms contract talks with Bayern Munich ]

However, PSG pushed on and claimed the win thanks to a 71st minute goal from Angel di Maria, who has been impressing in his first season in Paris. With eight goals and ten assists in Ligue 1 play, only Zlatan has been involved in more goals than di Maria.

Through 25 matches, PSG hold a ridiculous 24-point lead at the top of the Ligue 1 table.