Atlanta, MLS don’t need to quiet doubts to be successful in the Southeast

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Major League Soccer’s worst kept secret was its interest in Atlanta. As Don Garber’s reflex response goes, the league has been interested in the city for over a decade. Not only does it give MLS a coveted spot in the abandoned Southeast, but it represents a location that hasn’t failed before. Going into Florida? There’s a history there. In Atlanta, MLS can write its own.

Miami may be the capital of Latin America, but Atlanta is the center of the South. If MLS is going to go challenge the notion that professional soccer can’t gain a foothold in the region, it has to succeed in ‘The ATL’ – a focal point that can promote the sector’s link to the rest of the country. Without it, the two Florida franchises (Orlando and David Beckham’s eventual team in Miami) are left on an island, one that could sink once more.

It’s an endeavor that stares skeptics’ two main assumptions in the face – notions that also apply to the potential Miami franchise: First, that the cities are not a “good sports towns”; and second, MLS’s history says it can not succeed in the Southeast.

The funny part about the first it that there’s no clear standard for evaluating what is and is not a good sports town. And whatever standards you do hear? They’re probably completely inapplicable to Major League Soccer.

Critics will point out there’s a lack of excitement for the Dolphins and Marlins in Miami, the Hawks and Braves in Atlanta, but it’s not as if those teams are going out of business. Even the Marlins, at this point, are a well-established part of their city’s landscape. By Major League Soccer standards, those franchises are outrageous successes. If Miami and Atlanta are bad sports towns, it’s only relative to a lofty, irrelevant standard that shouldn’t apply to MLS.

Plus, as Blank alluded to in today’s press conference, the extent to which you can look at a football, basketball, or baseball franchise and see MLS’s future is a dubious one. According to the new MLS owner (citing information relayed to him by Seattle’s ownership), only three percent of Sounders season ticket holders do the same with the Seahawks. If you’re looking to NFL-ledd MLS teams as a means of evaluating Atlanta’s potential, here’s actually very little overlap between NFL customers and potential soccer supporters. As we’ve known for some time, soccer fans are a distinct type of customer, one that’s more likely to be reached with a distinct approach.

Perhaps paradoxically, that’s where Blank’s NFL organization can help. As those around Seattle recently noted as the Sounders severed business ties with the Seahawks, being linked to a huge, established organization likely helped the Sounders’ unprecedented growth. It gave the franchise a large machine capable of leveraging its experience in a way that took advantage of any opportunity for growth. Given the Falcons’ presence in Atlanta, Blank may be able to do the same.

Does that make Atlanta a good sport market? No, but it’s also unclear what a good sports market is. If having franchises like the Braves and Dolphins mean a city doest care about sports, maybe we’re too idealistic about what represents success in this realm. And if the doubters’ argument is that places like Salt Lake, Columbus, Santa Clara, Portland — small cities where MLS is already successful — represent better opportunities than the city with the 15th largest economy in the world, the standard is broken. MLS doesn’t need to win over the whole town. A small slice of the pie will work.

Critics, however, are also skeptical of MLS’s ability to penetrate the market, usually citing the region’s sports culture and MLS’s previous failures as reason to believe another Southeast excursion will fail. But if there’s one thing we know about Major League Soccer, it’s that the league is nothing like it was in 2001. Pointing to anything the league did at age six as an example of what it’s capable of at age 19 ignores the league’s trajectory.

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The Miami Fusion ceased operations in 2001, but a group led by David Beckham are hoping to secure a stadium that will allow a new team to play by 2017, the same year Atlanta will come into Major League Soccer.

By now, MLS is a totally different organism. It’s bigger and far more stable that it was in 2001, when a small group of owners were faced with the task to keeping the two Florida franchises afloat. MLS, struggling for its mere survival, didn’t have the resources back then. Overly reliant on Phil Anschutz and Lamar Hunt, the league couldn’t wait out teams’ slow starts.

But now, with the resources people like Blank, Beckham, and Manchester City’s ownership can throw behind new franchises, there’s no reason to expect those slow starts. Instead, these teams will try to hit the ground running, if not on the field than off. If they hit speed bumps, a large group of diverse owners can leverage to decades of lessons to promote the teams’ survival.

That’s not to say Atlanta, Miami, Orlando … New York or franchise no. 24 will succeed. Instead, it’s important to realize the league’s 1996-2001 track record is irrelevant. Different owners with different goals had different tools, none of which will be used in the MLS’s latest attempt to tackle the Southeast. Instead, a sport that’s made significant gains in national relevance over the last 13 years will take another shot, with new minds and new capabilities leading the charge.

If soccer in the Southeast fails, it won’t be for the same reasons Tampa Bay and Miami. And it probably won’t be because Atlanta and the Magic City aren’t Good Sports Towns. Major League Soccer doesn’t necessarily need GSTs to succeed.

It needs good owners. It needs people who have ideas that can help franchises identify that sliver of local support that will sustain the team. It needs a growing game and a vibrant league to give the teams a bigger, more relevant context. Right now, it just needs 20,000-or-so people to want to come to games.

It doesn’t need to make people forget the Mutiny and Fusion, and it doesn’t need to prove Atlanta and Miami are GSTs. All MLS needs to capture each city’s underserved soccer market. Even if that doesn’t push the Heat or Falcons on the back burner, it will be enough to allow address those doubts.

VIDEO: Sporting KC’s Medranda scores wonder goal in win over Vancouver

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Sporting KC showed again on Friday night why they’re the rightful leaders at the top of the Western Conference, pulling four points ahead of the LA Galaxy and the Vancouver Whitecaps with a dominating 6-0 win over the Whitecaps at home.

Scottish forward Johnny Russell bagged a hat-trick in the game, all by the 48th minute, but the highlight of the night came off the foot of 24-year-old Jimmy Medranda. The Colombian scored an absolute worldie from a ridiculous angle, taking the space given to him outside the top-left corner of the box and sailing it over the head of Vancouver goalkeeper Stefan Marinovic and into the back of the net.

It was, of course, massively beneficial to Sporting KC that Vancouver went two men down in the 40th minute after a huge skirmish that saw Yordy Reyna and Efrain Juarez both sent off. Reyna earned his marching orders for throwing Russell to the ground, while Juarez reportedly used unacceptable language.

Still, KC was already up 3-0 when the incident occurred, and credit must go to teams that take advantage of what has been handed to them. Sporting KC certainly did that as Russell becomes the first Scotsman to score an MLS hat-trick since Colorado’s John Spencer in 2001, and Medranda’s wonder goal sealed the deal past the half-hour mark.

Jurgen Klopp already wants a piece of Man City next season

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Manchester City may have run away with the Premier League title this year, but Liverpool manager Jurgen Klopp can’t wait for a clean slate to try and challenge City’s title defense next season.

The Reds are into the Champions League semifinals and also looking to finish the Premier League season strong in a battle for positioning in the top four, but when asked about next year, Klopp was giddy.

“Of course I don’t fear the challenge,” Klopp said in his prematch press conference ahead of Liverpool’s Premier League visit to West Brom on Saturday morning.

The German made it clear he wants a piece of Manchester City next season. “This year, if City plays a normal season – which they didn’t do – then it would have been really close until the end because we are now all close together.”

“United is four points ahead [of Liverpool], Tottenham is two points behind. It’s a real fight for these positions. All big six pretty much delivered this year but City delivered the best. We will see. It’s difficult to deal with success as it is difficult to deal with other things in football but I’m pretty sure they will be strong again.”

Liverpool is one of only two teams to beat City in league play this year, with Manchester United being the other. Klopp and company torched the City back line in a wild 4-3 victory that ended City’s 22-match unbeaten run. Ultimately, though, Klopp knows they have to look at the entire season as a whole to best the defending champs next year, not just their matches against each other.

“It’s not important how good City will be, it’s about how we can get all the other points, plus the points we got so far again,” he said. “That’s the job to do. That is why it is always possible that it is closer. But are they able to dominate? They don’t have a limit to spending and all that stuff so I don’t know.”

VIDEO: Goalkeeper sends Memphis Depay flying with skillful touch

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Former Manchester United attacker Memphis Depay has one of the brightest spots for Lyon this season that sees them battling with Monaco and Marseille for 2nd place behind a dominant PSG. He has scored 15 goals and assisted 11 others this Ligue 1 campaign, adding to his tally just four minutes into Friday’s 5-2 win over Dijon, the sixth win in a row for the club that pulled them within a point of Monaco.

However, there was a moment to forget for Depay in the victory as well.

With the score still at 1-1 in the 19th minute, Depay was sent high up the pitch to press Dijon goalkeeper Baptiste Reynet, owner of the leakiest net of the Ligue 1 season. Nevertheless, sometimes the underdog prevails, and that’s what happened as Depay flung himself at the ball to put Reynet under pressure.

One silky touch by the netminder was all it took for Depay to end up on his backside.

The 24-year-old Dutch winger has had a fantastic season and one that could potentially propel him back to the biggest stage and a bigger paycheck, but for now, we can all poke fun at his misery in the moment.

Dortmund admits interest in signing Batshuayi permanently

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Michy Batshuayi might be out for the season with a serious ankle injury, but he may have already done enough to earn a permanent move to Borussia Dortmund.

The Chelsea striker moved on loan to the Bundesliga side in January and made an immediate impact, scoring two goals on his debut, and ultimately wound up with seven goals in 10 Bundesliga games before his ankle injury brought his season to a close. Now, the Dortmund front office is speaking very highly of the Belgian goalscorer, not so subtly hinting that they will take an aggressive approach this summer.

The interest to sign him is there,” said Dortmund CEO Hans-Joachim Watzke. “But first we have to wait and see who will be Chelsea’s coach next season. Then we’ll start looking.”

Chelsea has Antonio Conte currently at the helm, but there are strong rumors that the Italian will depart at the end of the season as the Blues sit comfortably outside the Champions League places. Chelsea owner Roman Abramovich is known for his quick trigger, and despite Conte winning the Premier League just last season, this year’s disappointment will likely not be tolerated.

That yet-to-be-determined future has a significant impact on Batshuayi’s future, as Watzke mentions. The new Chelsea boss could take a liking to Batshuayi, which could complicate his permanent move. In addition, it’s possible that current players on the Blues roster could depart, like Alvaro Morata, Olivier Giroud, or Willian, making Batshuayi’s place at Chelsea more tenable.

There’s plenty to be sorted out in the coming months, but with Batshuayi’s 10-game performance at Westfalenstadion at the forefront of Watzke’s mind, it’s clear there will be potential here as the summer draws near.