Atlanta, MLS don’t need to quiet doubts to be successful in the Southeast

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Major League Soccer’s worst kept secret was its interest in Atlanta. As Don Garber’s reflex response goes, the league has been interested in the city for over a decade. Not only does it give MLS a coveted spot in the abandoned Southeast, but it represents a location that hasn’t failed before. Going into Florida? There’s a history there. In Atlanta, MLS can write its own.

Miami may be the capital of Latin America, but Atlanta is the center of the South. If MLS is going to go challenge the notion that professional soccer can’t gain a foothold in the region, it has to succeed in ‘The ATL’ – a focal point that can promote the sector’s link to the rest of the country. Without it, the two Florida franchises (Orlando and David Beckham’s eventual team in Miami) are left on an island, one that could sink once more.

It’s an endeavor that stares skeptics’ two main assumptions in the face – notions that also apply to the potential Miami franchise: First, that the cities are not a “good sports towns”; and second, MLS’s history says it can not succeed in the Southeast.

The funny part about the first it that there’s no clear standard for evaluating what is and is not a good sports town. And whatever standards you do hear? They’re probably completely inapplicable to Major League Soccer.

Critics will point out there’s a lack of excitement for the Dolphins and Marlins in Miami, the Hawks and Braves in Atlanta, but it’s not as if those teams are going out of business. Even the Marlins, at this point, are a well-established part of their city’s landscape. By Major League Soccer standards, those franchises are outrageous successes. If Miami and Atlanta are bad sports towns, it’s only relative to a lofty, irrelevant standard that shouldn’t apply to MLS.

Plus, as Blank alluded to in today’s press conference, the extent to which you can look at a football, basketball, or baseball franchise and see MLS’s future is a dubious one. According to the new MLS owner (citing information relayed to him by Seattle’s ownership), only three percent of Sounders season ticket holders do the same with the Seahawks. If you’re looking to NFL-ledd MLS teams as a means of evaluating Atlanta’s potential, here’s actually very little overlap between NFL customers and potential soccer supporters. As we’ve known for some time, soccer fans are a distinct type of customer, one that’s more likely to be reached with a distinct approach.

Perhaps paradoxically, that’s where Blank’s NFL organization can help. As those around Seattle recently noted as the Sounders severed business ties with the Seahawks, being linked to a huge, established organization likely helped the Sounders’ unprecedented growth. It gave the franchise a large machine capable of leveraging its experience in a way that took advantage of any opportunity for growth. Given the Falcons’ presence in Atlanta, Blank may be able to do the same.

Does that make Atlanta a good sport market? No, but it’s also unclear what a good sports market is. If having franchises like the Braves and Dolphins mean a city doest care about sports, maybe we’re too idealistic about what represents success in this realm. And if the doubters’ argument is that places like Salt Lake, Columbus, Santa Clara, Portland — small cities where MLS is already successful — represent better opportunities than the city with the 15th largest economy in the world, the standard is broken. MLS doesn’t need to win over the whole town. A small slice of the pie will work.

Critics, however, are also skeptical of MLS’s ability to penetrate the market, usually citing the region’s sports culture and MLS’s previous failures as reason to believe another Southeast excursion will fail. But if there’s one thing we know about Major League Soccer, it’s that the league is nothing like it was in 2001. Pointing to anything the league did at age six as an example of what it’s capable of at age 19 ignores the league’s trajectory.

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The Miami Fusion ceased operations in 2001, but a group led by David Beckham are hoping to secure a stadium that will allow a new team to play by 2017, the same year Atlanta will come into Major League Soccer.

By now, MLS is a totally different organism. It’s bigger and far more stable that it was in 2001, when a small group of owners were faced with the task to keeping the two Florida franchises afloat. MLS, struggling for its mere survival, didn’t have the resources back then. Overly reliant on Phil Anschutz and Lamar Hunt, the league couldn’t wait out teams’ slow starts.

But now, with the resources people like Blank, Beckham, and Manchester City’s ownership can throw behind new franchises, there’s no reason to expect those slow starts. Instead, these teams will try to hit the ground running, if not on the field than off. If they hit speed bumps, a large group of diverse owners can leverage to decades of lessons to promote the teams’ survival.

That’s not to say Atlanta, Miami, Orlando … New York or franchise no. 24 will succeed. Instead, it’s important to realize the league’s 1996-2001 track record is irrelevant. Different owners with different goals had different tools, none of which will be used in the MLS’s latest attempt to tackle the Southeast. Instead, a sport that’s made significant gains in national relevance over the last 13 years will take another shot, with new minds and new capabilities leading the charge.

If soccer in the Southeast fails, it won’t be for the same reasons Tampa Bay and Miami. And it probably won’t be because Atlanta and the Magic City aren’t Good Sports Towns. Major League Soccer doesn’t necessarily need GSTs to succeed.

It needs good owners. It needs people who have ideas that can help franchises identify that sliver of local support that will sustain the team. It needs a growing game and a vibrant league to give the teams a bigger, more relevant context. Right now, it just needs 20,000-or-so people to want to come to games.

It doesn’t need to make people forget the Mutiny and Fusion, and it doesn’t need to prove Atlanta and Miami are GSTs. All MLS needs to capture each city’s underserved soccer market. Even if that doesn’t push the Heat or Falcons on the back burner, it will be enough to allow address those doubts.

Chelsea loans Miazga back to Vitesse for second-straight season

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Matt Miazga is back again in the Netherlands.

Chelsea announced Friday that it had loaned the American international to Vitesse for the second-consecutive year on a season-long loan. Miazga made 19 starts last season in all competitions and another 10 appearances for Vitesse off the bench, with one goal scored in the run to the KNVB Cup title, the club’s first in its history,

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Despite his rise through the U.S. youth ranks and success with the New York Red Bulls in 2015 before moving to Chelsea, Miazga only made his first U.S. Men’s National Team start at the 2017 Gold Cup, playing the full 90 in the USA’s 3-0 win over Nicaragua.

Miazga went straight from the Gold Cup back to Vitesse to join up for preseason training.

“I look back with pleasure on my first year at Vitesse,” the 22-year-old Miazga told Vitesse’s website. “I felt very welcome and we have all made historic success. That success will be expanded this coming season and I will continue to develop myself. That’s why I returned as soon as possible after winning the Gold Cup. We are going to compete for the second prize in the club’s history. ”

While it’s disappointing that Miazga won’t be able to challenge for a place at Chelsea next season, he could do worse than facing the challenge of the Eredivisie’s huge array of talented attackers, and after another year of seasoning, he could be ready to play in England, with or without Chelsea.

More importantly for him, with the World Cup coming up, even though he’s on the fringe of the World Cup roster right now, getting regular matches in the Eredivisie will help his cause more than playing for Chelsea’s reserves.

Pulisic: Dortmund can win the league

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Christian Pulisic isn’t short on confidence these days.

The rising star for the U.S. Men’s National Team is currently in preseason training with Borussia Dortmund, and he believes his side can push Bayern Munich for the title. Bayern has won five-straight league titles, but the last team other than Munich to win was Dortmund itself in 2012.

“We’ve got a big chance to win the league this coming season,” Pulisic said, via German publication Kicker.

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Pulisic has been firing on all cylinders so far in preseason. During Dortmund’s tour of China, Pulisic had three assists in a 3-1 win over AC Milan, and he also started and went the full 90 against Bochum on July 22 back in Germany.

The 18-year-old is coming off a breakout season for the Black and Yellows, scoring five goals with 13 assists over 43 games between the Bundesliga, German Cup and UEFA Champions League.

“Last season was a good step in my development,” Pulisic said, noting he wants to be “more dangerous” in the attack. “I want to build on that.”

Of course, Pulisic followed the U.S. Men’s National Team at the Gold Cup, taking the title for the sixth time. In less than a year’s time, Pulisic will likely be on the field, starting for the U.S. at the 2018 World Cup in Russia, with the hopes and dreams of many Americans on his shoulders.

“(It was) a good victory,” Pulisic said of the final.

Transfer Rumor Wrap: Bale’s agent laughs off speculation

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It appears Gareth Bale has no plans of following Alvaro Morata and James Rodriguez out of Real Madrid this summer.

“It’s a ridiculous, stupid story,” Bale’s agent Jonathan Barnett told the BBC, following reports that Real Madrid manager Zinedine Zidane wouldn’t promise Bale, Karim Benzema and Cristiano Ronaldo that they’d staying with the club this summer.

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Of course, these prompted counter reports that Manchester United could take advantage of possible instability at the Santiago Bernabeu and swoop in for Bale, but it seems that Bale is not for sale.

Bale played just 27 times for Real Madrid last season in all competitions, scoring nine goals with three assists while dealing with multiple injuries. His entire career at Real Madrid in fact has been plagued by injury, but ahead of a World Cup year with Wales still in contention for a spot in Russia, Bale will be extra motivated to stay fit this season.

Here’s some more transfer rumors from around the world:

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Neymar storms off after training dustup with teammate

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Neymar just won’t stay out of the headlines.

As his long-rumored “will he, won’t he go” transfer saga between Paris Saint-Germain and Barcelona continues, Neymar stormed out of training on Thursday after getting into a tussle with teammate Nelson Semedo.

A video from the Daily Mail shows Neymar pushing Semedo before walking off and removing his training bib.

Neymar has reportedly agreed to personal terms with PSG over a move to France, but PSG have yet to come up with the nearly $260 million it would cost to trigger Neymar’s release clause. The news of Neymar possibly leaving Barcelona came as a shock, as he’s been content since joining the club to play slightly in the shadow of teammates Lionel Messi and Luis Suarez.

If this fight is any indication, Neymar’s head could be turned and should PSG trigger the release clause, Neymar could be heading to Paris once Barcelona returns this weekend from its American sojourn.

In spite of all the transfer speculation, Neymar has dazzled for Barcelona on its tour of the U.S., scoring three goals in two games and delighting the thousands in attendance.