Atlanta, MLS don’t need to quiet doubts to be successful in the Southeast

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Major League Soccer’s worst kept secret was its interest in Atlanta. As Don Garber’s reflex response goes, the league has been interested in the city for over a decade. Not only does it give MLS a coveted spot in the abandoned Southeast, but it represents a location that hasn’t failed before. Going into Florida? There’s a history there. In Atlanta, MLS can write its own.

Miami may be the capital of Latin America, but Atlanta is the center of the South. If MLS is going to go challenge the notion that professional soccer can’t gain a foothold in the region, it has to succeed in ‘The ATL’ – a focal point that can promote the sector’s link to the rest of the country. Without it, the two Florida franchises (Orlando and David Beckham’s eventual team in Miami) are left on an island, one that could sink once more.

It’s an endeavor that stares skeptics’ two main assumptions in the face – notions that also apply to the potential Miami franchise: First, that the cities are not a “good sports towns”; and second, MLS’s history says it can not succeed in the Southeast.

The funny part about the first it that there’s no clear standard for evaluating what is and is not a good sports town. And whatever standards you do hear? They’re probably completely inapplicable to Major League Soccer.

Critics will point out there’s a lack of excitement for the Dolphins and Marlins in Miami, the Hawks and Braves in Atlanta, but it’s not as if those teams are going out of business. Even the Marlins, at this point, are a well-established part of their city’s landscape. By Major League Soccer standards, those franchises are outrageous successes. If Miami and Atlanta are bad sports towns, it’s only relative to a lofty, irrelevant standard that shouldn’t apply to MLS.

Plus, as Blank alluded to in today’s press conference, the extent to which you can look at a football, basketball, or baseball franchise and see MLS’s future is a dubious one. According to the new MLS owner (citing information relayed to him by Seattle’s ownership), only three percent of Sounders season ticket holders do the same with the Seahawks. If you’re looking to NFL-ledd MLS teams as a means of evaluating Atlanta’s potential, here’s actually very little overlap between NFL customers and potential soccer supporters. As we’ve known for some time, soccer fans are a distinct type of customer, one that’s more likely to be reached with a distinct approach.

Perhaps paradoxically, that’s where Blank’s NFL organization can help. As those around Seattle recently noted as the Sounders severed business ties with the Seahawks, being linked to a huge, established organization likely helped the Sounders’ unprecedented growth. It gave the franchise a large machine capable of leveraging its experience in a way that took advantage of any opportunity for growth. Given the Falcons’ presence in Atlanta, Blank may be able to do the same.

Does that make Atlanta a good sport market? No, but it’s also unclear what a good sports market is. If having franchises like the Braves and Dolphins mean a city doest care about sports, maybe we’re too idealistic about what represents success in this realm. And if the doubters’ argument is that places like Salt Lake, Columbus, Santa Clara, Portland — small cities where MLS is already successful — represent better opportunities than the city with the 15th largest economy in the world, the standard is broken. MLS doesn’t need to win over the whole town. A small slice of the pie will work.

Critics, however, are also skeptical of MLS’s ability to penetrate the market, usually citing the region’s sports culture and MLS’s previous failures as reason to believe another Southeast excursion will fail. But if there’s one thing we know about Major League Soccer, it’s that the league is nothing like it was in 2001. Pointing to anything the league did at age six as an example of what it’s capable of at age 19 ignores the league’s trajectory.

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The Miami Fusion ceased operations in 2001, but a group led by David Beckham are hoping to secure a stadium that will allow a new team to play by 2017, the same year Atlanta will come into Major League Soccer.

By now, MLS is a totally different organism. It’s bigger and far more stable that it was in 2001, when a small group of owners were faced with the task to keeping the two Florida franchises afloat. MLS, struggling for its mere survival, didn’t have the resources back then. Overly reliant on Phil Anschutz and Lamar Hunt, the league couldn’t wait out teams’ slow starts.

But now, with the resources people like Blank, Beckham, and Manchester City’s ownership can throw behind new franchises, there’s no reason to expect those slow starts. Instead, these teams will try to hit the ground running, if not on the field than off. If they hit speed bumps, a large group of diverse owners can leverage to decades of lessons to promote the teams’ survival.

That’s not to say Atlanta, Miami, Orlando … New York or franchise no. 24 will succeed. Instead, it’s important to realize the league’s 1996-2001 track record is irrelevant. Different owners with different goals had different tools, none of which will be used in the MLS’s latest attempt to tackle the Southeast. Instead, a sport that’s made significant gains in national relevance over the last 13 years will take another shot, with new minds and new capabilities leading the charge.

If soccer in the Southeast fails, it won’t be for the same reasons Tampa Bay and Miami. And it probably won’t be because Atlanta and the Magic City aren’t Good Sports Towns. Major League Soccer doesn’t necessarily need GSTs to succeed.

It needs good owners. It needs people who have ideas that can help franchises identify that sliver of local support that will sustain the team. It needs a growing game and a vibrant league to give the teams a bigger, more relevant context. Right now, it just needs 20,000-or-so people to want to come to games.

It doesn’t need to make people forget the Mutiny and Fusion, and it doesn’t need to prove Atlanta and Miami are GSTs. All MLS needs to capture each city’s underserved soccer market. Even if that doesn’t push the Heat or Falcons on the back burner, it will be enough to allow address those doubts.

Report: Arsenal interested in Leicester keeper Kasper Schmeichel

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According to a report by The Sun, Arsenal is monitoring the progress of Leicester City goalkeeper Kasper Schmeichel.

The rumor does make sense. With Petr Cech at 34 years old and having a poor season in front of net and backup David Ospina failing to challenge him for the starting job, the Gunners are looking elsewhere to bring in a potential future starter.

Schmeichel has been one of the best goalkeepers in the Premier League the past two seasons. Last season he led the Foxes to the Premier League title, organizing a stunningly good defensive line of patchwork players. This season, the defense has largely regressed and let Schmeichel down, but he has still performed well and has the metrics to remain one of the league’s top shot-stoppers.

The Danish keeper is 30 years old himself, but that puts him in his prime for a goalkeeper. He has been with Leicester City since 2011, and he will tick 250 appearances for the club with his next match. Schmeichel was rumored to be a member of the secret player delegation that worked hard to see Claudio Ranieri pushed out of the club, a sentiment which he and the other players have strongly denied.

Still, with an improbable Premier League title in hand and an appearance in the Champions League quarterfinals now on the cards, there probably isn’t much else for him at Leicester City. It’s possible Schmeichel could look to bank on his past performances and secure a move to a bigger club this summer.

Should Arsene Wenger stay with Arsenal past this season, a possibility that looks more and more likely, he could look to move on from Cech despite signing the former Chelsea goalkeeper just two summers ago.

Diego Costa injured, but will stay with Spain squad for friendly

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Chelsea striker Diego Costa pulled up in Spain training on Sunday, and with the Blues in first in the Premier League and Costa in great form, there were obvious concerns.

With Costa struggling with leg and ankle injuries, the RFEF informed Chelsea that there was an issue, and Costa was pulled from training and sent for tests. X-Rays at the local hospital in Madrid were negative, and he’s rejoined the squad.

According to the RFEF, doctors will continue to monitor the 28-year-old and he will continue with the national team for the rest of the international break. With a World Cup qualification win over Israel already in the books and just a friendly against France to go on Tuesday, it’s odd that Spain would risk Costa moving forward, but they will continue to keep him around.

Costa has scored 18 goals this season to lead the Blues, and he scored in the win over Israel. Spain takes on France in Saint-Denis on Tuesday, with both teams leading their World Cup qualification groups. Spain has a goal-differential lead on Italy with both teams miles above the rest of the Group G, and France is ahead of Sweden by three points in Group A, with the Netherlands back in fourth.

Foul or flop? Player “headbutts” referee, is sent off

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Well, there must be something in the water down in Brasilia, because things got a little weird this evening.

Flamengo drew with Vasco da Gama 2-2, but that was just the start.

In the 54th minute, with Vasco da Gama leading 1-0 at Estadio Nacional Mané Garrincha, 36-year-old Luis Fabiano was sent off for “headbutting” the referee. Headbutting is in quotes because looking at the video, it certainly appears there was little to no contact, and the referee flops.

Yes, the referee flopped. Take a look:

To be fair, Fabiano was already on a yellow, so getting in the referee’s face even without the headbutt/pelvic thrust would likely still have seen him sent to an early shower.

So the former Porto and Sevilla man was sent off, and Vasco da Gama was down to 10 men. Immediately after the red card, Flamengo took advantage, powering in a pair of goals via Willian Arao and Orlando Berrio to take the lead 2-1. But Vasco wouldn’t quit, and they earned a penalty five minutes into stoppage time, which Nene buried for the 2-2 draw.

To top things off, a player named Yago Pikachu scored the opener for Vasco da Gama, which was followed by a delay in the game seven minutes later after a power surge in the stadium. Go figure.

Lletget diagnosed with foot sprain, escaping further damage

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Word has arrived from the LA Galaxy camp that will see USMNT fans feel relieved as Sebastian Lletget has escaped the news many feared.

The young attacker was impressive in the first 18 minutes of the United States’ 6-0 win over Honduras, but was injured minutes after scoring the opening goal and could not continue. Replays showed that Lletget got his foot caught underneath a defender in the process of a hard challenge on the right wing.

There was concern that Lletget would be out for a significant amount of time, but the Galaxy announced that after testing over the weekend, Lletget did not suffer any structural damage and was diagnosed with a left foot sprain.

[ MORE: USMNT adds Paul Arreola to roster, drops Lletget, Brooks, Morris ]

Lletget will visit a specialist on Monday to determine a plan for recovery, and it’s possible that he will still have to miss some time in the near future. The Galaxy visit Vancouver on Saturday, and his status for that match has to be considered up in the air. They then host Montreal on April 7.

While Lletget obviously misses out on the next USMNT game at Panama on Tuesday having already been dumped from the roster, he will most definitely be available for the June games against Trinidad & Tobago and Mexico, and will likely be an option for Bruce Arena given the manager’s history with Lletget at Los Angeles.

The United States have been struck with a collection of injuries that all occurred just before the international break, hampering the squad significantly. Bobby Wood, Jordan Morris, and Fabian Johnson all went down in the days before reporting for international duty, and the team lost Lletget and John Brooks in the Honduras win. Lletget’s departure could see Alejandro Bedoya into the starting lineup on Tuesday, with the Union midfielder having replaced Lletget in the Honduras match. Also in contention is Jermaine Jones, who could come in after his suspension and push Darlington Nagbe onto the wing.