Arthur Blank

Atlanta, MLS don’t need to quiet doubts to be successful in the Southeast

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Major League Soccer’s worst kept secret was its interest in Atlanta. As Don Garber’s reflex response goes, the league has been interested in the city for over a decade. Not only does it give MLS a coveted spot in the abandoned Southeast, but it represents a location that hasn’t failed before. Going into Florida? There’s a history there. In Atlanta, MLS can write its own.

Miami may be the capital of Latin America, but Atlanta is the center of the South. If MLS is going to go challenge the notion that professional soccer can’t gain a foothold in the region, it has to succeed in ‘The ATL’ – a focal point that can promote the sector’s link to the rest of the country. Without it, the two Florida franchises (Orlando and David Beckham’s eventual team in Miami) are left on an island, one that could sink once more.

It’s an endeavor that stares skeptics’ two main assumptions in the face – notions that also apply to the potential Miami franchise: First, that the cities are not a “good sports towns”; and second, MLS’s history says it can not succeed in the Southeast.

The funny part about the first it that there’s no clear standard for evaluating what is and is not a good sports town. And whatever standards you do hear? They’re probably completely inapplicable to Major League Soccer.

Critics will point out there’s a lack of excitement for the Dolphins and Marlins in Miami, the Hawks and Braves in Atlanta, but it’s not as if those teams are going out of business. Even the Marlins, at this point, are a well-established part of their city’s landscape. By Major League Soccer standards, those franchises are outrageous successes. If Miami and Atlanta are bad sports towns, it’s only relative to a lofty, irrelevant standard that shouldn’t apply to MLS.

Plus, as Blank alluded to in today’s press conference, the extent to which you can look at a football, basketball, or baseball franchise and see MLS’s future is a dubious one. According to the new MLS owner (citing information relayed to him by Seattle’s ownership), only three percent of Sounders season ticket holders do the same with the Seahawks. If you’re looking to NFL-ledd MLS teams as a means of evaluating Atlanta’s potential, here’s actually very little overlap between NFL customers and potential soccer supporters. As we’ve known for some time, soccer fans are a distinct type of customer, one that’s more likely to be reached with a distinct approach.

Perhaps paradoxically, that’s where Blank’s NFL organization can help. As those around Seattle recently noted as the Sounders severed business ties with the Seahawks, being linked to a huge, established organization likely helped the Sounders’ unprecedented growth. It gave the franchise a large machine capable of leveraging its experience in a way that took advantage of any opportunity for growth. Given the Falcons’ presence in Atlanta, Blank may be able to do the same.

Does that make Atlanta a good sport market? No, but it’s also unclear what a good sports market is. If having franchises like the Braves and Dolphins mean a city doest care about sports, maybe we’re too idealistic about what represents success in this realm. And if the doubters’ argument is that places like Salt Lake, Columbus, Santa Clara, Portland — small cities where MLS is already successful — represent better opportunities than the city with the 15th largest economy in the world, the standard is broken. MLS doesn’t need to win over the whole town. A small slice of the pie will work.

Critics, however, are also skeptical of MLS’s ability to penetrate the market, usually citing the region’s sports culture and MLS’s previous failures as reason to believe another Southeast excursion will fail. But if there’s one thing we know about Major League Soccer, it’s that the league is nothing like it was in 2001. Pointing to anything the league did at age six as an example of what it’s capable of at age 19 ignores the league’s trajectory.

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The Miami Fusion ceased operations in 2001, but a group led by David Beckham are hoping to secure a stadium that will allow a new team to play by 2017, the same year Atlanta will come into Major League Soccer.

By now, MLS is a totally different organism. It’s bigger and far more stable that it was in 2001, when a small group of owners were faced with the task to keeping the two Florida franchises afloat. MLS, struggling for its mere survival, didn’t have the resources back then. Overly reliant on Phil Anschutz and Lamar Hunt, the league couldn’t wait out teams’ slow starts.

But now, with the resources people like Blank, Beckham, and Manchester City’s ownership can throw behind new franchises, there’s no reason to expect those slow starts. Instead, these teams will try to hit the ground running, if not on the field than off. If they hit speed bumps, a large group of diverse owners can leverage to decades of lessons to promote the teams’ survival.

That’s not to say Atlanta, Miami, Orlando … New York or franchise no. 24 will succeed. Instead, it’s important to realize the league’s 1996-2001 track record is irrelevant. Different owners with different goals had different tools, none of which will be used in the MLS’s latest attempt to tackle the Southeast. Instead, a sport that’s made significant gains in national relevance over the last 13 years will take another shot, with new minds and new capabilities leading the charge.

If soccer in the Southeast fails, it won’t be for the same reasons Tampa Bay and Miami. And it probably won’t be because Atlanta and the Magic City aren’t Good Sports Towns. Major League Soccer doesn’t necessarily need GSTs to succeed.

It needs good owners. It needs people who have ideas that can help franchises identify that sliver of local support that will sustain the team. It needs a growing game and a vibrant league to give the teams a bigger, more relevant context. Right now, it just needs 20,000-or-so people to want to come to games.

It doesn’t need to make people forget the Mutiny and Fusion, and it doesn’t need to prove Atlanta and Miami are GSTs. All MLS needs to capture each city’s underserved soccer market. Even if that doesn’t push the Heat or Falcons on the back burner, it will be enough to allow address those doubts.

FIFA disbands racism task force ahead of World Cup in Russia

PRATO, ITALY - APRIL 13: General view during the FIFA Futsal playoff match between Italy and Hungary on April 13, 2016 in Prato, Italy.  (Photo by Gabriele Maltinti/Getty Images)
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MANCHESTER, England (AP) FIFA has disbanded its anti-racism task force, declaring the work complete despite ongoing concerns about discriminatory behavior in 2018 World Cup host Russia.

FIFA wrote to members of the task force to say that it has “completely fulfilled its temporary mission” and “is hereby dissolved and no longer in operation.”

“I wish I could say that I am shocked by the decision, but unfortunately I am not,” task force member Osasu Obayiuwana told The Associated Press on Sunday. “The problem of racism in football remains a burning, very serious and topical one, which need continuous attention.

“I personally think there remained a lot of very serious work for the task force to have done – the 2018 World Cup in Russia being one such matter. But it is evident the FIFA administration takes a different position.”

The task force was established in 2013 by then-FIFA President Sepp Blatter and headed by Jeffrey Webb, a vice president of world soccer’s governing body until he was arrested in 2015 as part of the American investigation into soccer corruption.

Webb, who pleaded guilty to racketeering charges, was replaced exactly a year ago as task force chairman by Congolese federation president Constant Omari, who also sits on FIFA’s ruling council.

“We never had a single meeting under his chairmanship,” Obayiuwana said. “I wrote him, more than once, asking for when a meeting would be held. But I never received a reply from him.”

Obayiuwana, a journalist, broadcaster and qualified lawyer, received the letter from FIFA on Friday announcing the end of the task force.

“The FIFA Task Force Against Racism and Discrimination was set up with your help on a temporary basis to develop recommendations for FIFA,” wrote Gerd Dembowski, FIFA’s diversity and anti-discrimination manager.

“We are therefore delighted to inform you that all of the task force’s recommendations have been implemented and all resulting projects are ongoing.”

FIFA pointed to the introduction of an anti-discrimination monitoring system at matches, the launch of a “Good Practice Guide ,” starting a team of footballing legends and a new diversity award. Fatma Samoura, FIFA’s first female and non-European secretary general, will present the award on Monday at the SoccerEx convention in Manchester.

FIFA also told task force members that its own initiatives “actually exceed the working group’s recommendations” – trumpeting its “Say No to Racism” campaign, women’s leadership conferences and programs in Russia. There are less than nine months until Russia stages the Confederations Cup, the warm-up event for the 2018 World Cup.

The most recent research from the Moscow-based SOVA Center and the UEFA-affiliated FARE Network reported a surge in the number of racist displays by Russian soccer fans, with most cases going unpunished. Researchers logged 92 incidents of discriminatory displays and chants by Russian fans in and around stadiums in the 2014-15 season, against a total of 83 for the previous two seasons put together.

Rob Harris can be followed at http://www.twitter.com/RobHarris and http://www.facebook.com/RobHarrisReports

MLS Snapshot: Columbus Crew 2-0 New England Revolution (video)

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The game in 100 words (or less): It was mostly the Crew from start to finish, and Ola Kamara’s brace helped ensure Greg Berhalter’s side that the team will remain in the Eastern Conference playoff chase. While the other Kamara — Kei — and his Revolution teammates were largely limited for chances on the evening, the Crew backline did an admirable job to prevent their opposition from testing them. For the Crew, it was the team’s first shutout since the two sides last met on August 20, ironically also a 2-0 victory for Berhalter’s group.

[ MORE: David Villa discusses MLS playoffs, Guardiola and more ]

Three moments that mattered

42′ – Ola smashes one past the Revs on the stroke of halftime — The Crew attack has sputtered a lot in 2016, but Ola Kamara continues to keep the team’s bleak playoff hopes intact.

67′ — Afful’s effort smacks against the post, stays out — The Crew attacked and attacked and attacked some more. Harrison Afful was definitely a bit unlucky that this chance didn’t end up in Brad Knighton’s goal.

84′ — Questionable penalty seals the points — It looked a bit soft to be given, but Kamara makes no mistake with the finish.

 

[ FOLLOW: All of PST’s MLS coverageStandings | Stats | Schedule ]

Man of the match: Ola Kamara

Goalscorers: Ola Kamara (42′, 84)

Watch: Dario Benedetto scores audacious blast for Boca Juniors

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When there’s little support up the field, what should you do?

Just ask, Dario Benedetto.

The Boca Juniors man broke Sunday’s 4-1 win over Quilmes wide open after a quarter hour when Benedetto smashed a 40-yard attempt into the back of the net, leaving the opposing keeper speechless.

The 26-year-old did just about everything right on the day, as Benedetto finished off the match with a hat-trick before halftime.

Serie A roundup: Torino knocks off Roma, Fiorentina-AC Milan finish scoreless

TURIN, ITALY - SEPTEMBER 25:  Andrea Belotti (L) of Torino and Federico Fazio of Roma compete for the ball during the Serie A match between FC Torino and AS Roma at Stadio Olimpico di Torino on September 25, 2016 in Turin, Italy.  (Photo by Tullio M. Puglia/Getty Images)
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Joe Hart and Torino earned a 3-1 win over Roma on Sunday after two second-half finishes from Iago Falqué separated the hosts from the Giallorossi. Andrea Belotti struck for Torino after just eight minutes to give Siniša Mihajlović’s men the early lead. Meanwhile, Francesco Totti attempted to get Roma back in the match after halftime as the veteran striker converted from the penalty spot with 35 minutes remaining. For Totti, the goal marked his 250th in Serie A with Roma.

[ MORE: Schalke misery continues, Leipzig earns road point ]

Fiorentina drew AC Milan, 0-0, as the latter managed just one shot on target throughout the afternoon. Milan keeper Gianluigi Donnarumma was forced into five saves on the day, however, the Viola couldn’t find a way to break through the Milan backline.

Goals from Mattia Destro and Ivan Perisic cancelled out as Bologna picked up a point on the road against Inter Milan. Frank de Boer’s Inter currently sit third in Serie A, trailing only Juventus and Napoli, while holds the seventh spot.

Despite going down to nine men in the second half, Genoa managed a 1-1 draw against Pescara on Sunday afternoon. Giovanni Simeone’s opener gave the hosts the advantage just two minutes after the halftime whistle, however, Rey Manaj tapped in from close range in the 85th minute to secure a point for Pescara.

A pair of finishes from Balde Diao Keita and Senad Lulic helped hand Lazio a 2-0 win over Empoli to propel the Biancocelesti to fifth place in Serie A. The defeat leaves Empoli in the relegation zone through six matches.

Gregoire Defrel lifted Sassuolo past Udinese, 1-0, after knocking home the game’s lone finish in the 34th minute. Udinese fought until the very last minute, nearly finding an equalizer in the 90th minute when Felipe’s header struck the cross bar.