Arthur Blank

Atlanta, MLS don’t need to quiet doubts to be successful in the Southeast

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Major League Soccer’s worst kept secret was its interest in Atlanta. As Don Garber’s reflex response goes, the league has been interested in the city for over a decade. Not only does it give MLS a coveted spot in the abandoned Southeast, but it represents a location that hasn’t failed before. Going into Florida? There’s a history there. In Atlanta, MLS can write its own.

Miami may be the capital of Latin America, but Atlanta is the center of the South. If MLS is going to go challenge the notion that professional soccer can’t gain a foothold in the region, it has to succeed in ‘The ATL’ – a focal point that can promote the sector’s link to the rest of the country. Without it, the two Florida franchises (Orlando and David Beckham’s eventual team in Miami) are left on an island, one that could sink once more.

It’s an endeavor that stares skeptics’ two main assumptions in the face – notions that also apply to the potential Miami franchise: First, that the cities are not a “good sports towns”; and second, MLS’s history says it can not succeed in the Southeast.

The funny part about the first it that there’s no clear standard for evaluating what is and is not a good sports town. And whatever standards you do hear? They’re probably completely inapplicable to Major League Soccer.

Critics will point out there’s a lack of excitement for the Dolphins and Marlins in Miami, the Hawks and Braves in Atlanta, but it’s not as if those teams are going out of business. Even the Marlins, at this point, are a well-established part of their city’s landscape. By Major League Soccer standards, those franchises are outrageous successes. If Miami and Atlanta are bad sports towns, it’s only relative to a lofty, irrelevant standard that shouldn’t apply to MLS.

Plus, as Blank alluded to in today’s press conference, the extent to which you can look at a football, basketball, or baseball franchise and see MLS’s future is a dubious one. According to the new MLS owner (citing information relayed to him by Seattle’s ownership), only three percent of Sounders season ticket holders do the same with the Seahawks. If you’re looking to NFL-ledd MLS teams as a means of evaluating Atlanta’s potential, here’s actually very little overlap between NFL customers and potential soccer supporters. As we’ve known for some time, soccer fans are a distinct type of customer, one that’s more likely to be reached with a distinct approach.

Perhaps paradoxically, that’s where Blank’s NFL organization can help. As those around Seattle recently noted as the Sounders severed business ties with the Seahawks, being linked to a huge, established organization likely helped the Sounders’ unprecedented growth. It gave the franchise a large machine capable of leveraging its experience in a way that took advantage of any opportunity for growth. Given the Falcons’ presence in Atlanta, Blank may be able to do the same.

Does that make Atlanta a good sport market? No, but it’s also unclear what a good sports market is. If having franchises like the Braves and Dolphins mean a city doest care about sports, maybe we’re too idealistic about what represents success in this realm. And if the doubters’ argument is that places like Salt Lake, Columbus, Santa Clara, Portland — small cities where MLS is already successful — represent better opportunities than the city with the 15th largest economy in the world, the standard is broken. MLS doesn’t need to win over the whole town. A small slice of the pie will work.

Critics, however, are also skeptical of MLS’s ability to penetrate the market, usually citing the region’s sports culture and MLS’s previous failures as reason to believe another Southeast excursion will fail. But if there’s one thing we know about Major League Soccer, it’s that the league is nothing like it was in 2001. Pointing to anything the league did at age six as an example of what it’s capable of at age 19 ignores the league’s trajectory.

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The Miami Fusion ceased operations in 2001, but a group led by David Beckham are hoping to secure a stadium that will allow a new team to play by 2017, the same year Atlanta will come into Major League Soccer.

By now, MLS is a totally different organism. It’s bigger and far more stable that it was in 2001, when a small group of owners were faced with the task to keeping the two Florida franchises afloat. MLS, struggling for its mere survival, didn’t have the resources back then. Overly reliant on Phil Anschutz and Lamar Hunt, the league couldn’t wait out teams’ slow starts.

But now, with the resources people like Blank, Beckham, and Manchester City’s ownership can throw behind new franchises, there’s no reason to expect those slow starts. Instead, these teams will try to hit the ground running, if not on the field than off. If they hit speed bumps, a large group of diverse owners can leverage to decades of lessons to promote the teams’ survival.

That’s not to say Atlanta, Miami, Orlando … New York or franchise no. 24 will succeed. Instead, it’s important to realize the league’s 1996-2001 track record is irrelevant. Different owners with different goals had different tools, none of which will be used in the MLS’s latest attempt to tackle the Southeast. Instead, a sport that’s made significant gains in national relevance over the last 13 years will take another shot, with new minds and new capabilities leading the charge.

If soccer in the Southeast fails, it won’t be for the same reasons Tampa Bay and Miami. And it probably won’t be because Atlanta and the Magic City aren’t Good Sports Towns. Major League Soccer doesn’t necessarily need GSTs to succeed.

It needs good owners. It needs people who have ideas that can help franchises identify that sliver of local support that will sustain the team. It needs a growing game and a vibrant league to give the teams a bigger, more relevant context. Right now, it just needs 20,000-or-so people to want to come to games.

It doesn’t need to make people forget the Mutiny and Fusion, and it doesn’t need to prove Atlanta and Miami are GSTs. All MLS needs to capture each city’s underserved soccer market. Even if that doesn’t push the Heat or Falcons on the back burner, it will be enough to allow address those doubts.

Bayern defends Ancelotti for middle-finger gesture to fans

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MUNICH (AP) Bayern Munich has defended coach Carlo Ancelotti for raising his middle finger to Hertha Berlin fans after supposedly being spit at following a dramatic 1-1 draw in the Bundesliga.

[ MORE: Shaw in betting investigation ]

Bayern says “basically we find the human reaction of Carlo Ancelotti with the gesture to be emotionally understandable after the nasty spitting attack.”

Robert Lewandowski’s injury-time equalizer for Bayern on Saturday prompted altercations between Bayern and Hertha players in a heated atmosphere at the Olympic Stadium.

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The German soccer federation ended its investigation into the matter after Ancelotti agreed to pay 5,000 euros ($5,300) to its foundation for social work.

In 2014, Norbert Duewel, then-coach of second-division club Union Berlin, was fined 3,500 euros for raising his middle finger in a 4-1 loss at home against 1860 Munich.

Sacha Kljestan ready to take reigns as Red Bulls captain

HARRISON, NJ - MARCH 6:  Sacha Kljestan #16 of New York Red Bulls dribbles past Steven Beitashour #33 of Toronto FC  during their match at Red Bull Arena on March 6, 2016 in Harrison, New Jersey.  (Photo by Jeff Zelevansky/Getty Images)
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When news began to spread of a trade regarding one of Major League Soccer’s most recognizable faces, Sacha Kljestan was with his New York Red Bulls teammate at the U.S. Men’s National Team’s January camp.

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The clarity over Dax McCarty’s move to Eastern Conference foe Chicago Fire is very much uncertain — even a month after the fact — but the veteran midfielder’s absence left an opening for the Red Bulls captaincy.

[ MORE: PST talks with Atlanta president Darren Eales ahead of 2017 ]

And that was an opportunity that Kljestan was honored to be named.

“I was just proud. My first feeling was that I’m thankful for Jesse [Marsch] having that trust in me and my teammates having that trust in me as well, which is very important,” Kljestan said. “But I just feel very proud to represent Jesse and the coaching staff and represent every member of the club that works with the New York Red Bulls. Most importantly I want to represent the fans in a way that they are proud of.”

Fortunately for the Red Bulls, what they have had over the past two seasons in Kljestan is a player that not only provides flash and brilliance on the pitch but also stability off the field and in the locker room.

Since making his return to MLS in 2015, Kljestan has notched an astounding 34 assists — the most of any player during that span — to go along with his 14 goals.

Red Bulls manager Jesse Marsch has been impressed with Kljestan’s work ethic since bringing in the Designated Player, and he says little thought needed to be put into naming the U.S. international his squad’s next captain.

“It almost wasn’t even a choice at all,” Marsch said in regards to naming Kljestan his primary captain. “He had served as basically a vice-captain for two years and it was an natural fit. There were discussions with the staff but I think it was pretty clear that this is a guy that is a top leader. That being said, we’ve said all along that the captain isn’t a one man job.

“It’s about a community of people and certainly the two guys that will support Sacha the most will be Luis [Robles] and Brad [Wright-Phillips]. I think the three of them will take on big leadership roles and there’s room for young guys to blossom into bigger leadership positions as well.”

The Red Bulls have undoubtedly proven their success in the regular season since rebranding to the aforementioned name in 2006 when the Global giant, Red Bull, acquired the franchise.

The last 11 seasons have provided the club with plenty to cheer about, including two Supporters’ Shield crowns and only missing out on the postseason once, but the Red Bulls have struggled to get past one major hurdle.

Winning an MLS Cup is challenging.

It’s only something that 11 teams have accomplished in the league’s history. Of those 11 teams, only five of them have won two or more titles since MLS’ inception in 1996.

Marsch’s approach since day one has been very clear to both his team and the opponents that the Red Bulls face. The goal has been to play an attacking-minded press, similar to that of Barcelona in the club’s hay day.

While that pressing style likely won’t change, the team is prepared to add another dimension to its attack by switching to a two-forward setup starting in 2017.

“With our little tweak in formation that we’re doing now, we’re trying to be less susceptible to opening ourselves up and creating too much space between our lines,” Kljestan said. “We’re working on ways now to become more connected and become harder to break down and really make teams earn their chances against us. We might go through some growing pains with the formation but I think it’ll make us stronger in the long run.”

The Red Bulls begin their 2017 journey on Wednesday when they face the Vancouver Whitecaps in the first leg of the CONCACAF Champions League quarterfinals. The two sides will meet a second time on March 2 in Vancouver.

“Wenger Out” banner appears at anti-Trump protest

LONDON, ENGLAND - DECEMBER 26:  Arsene Wenger, manager of Arsenal reacts on the touchline during the Premier League match between Arsenal and West Bromwich Albion at Emirates Stadium on December 26, 2016 in London, England.  (Photo by Julian Finney/Getty Images)
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At an anti-Donald Trump protest in London, England on Monday, somebody else was having his status questioned.

You may guess who it was given the way things have been heading recently…

[ MORE: Shaw resigns after pie stunt

The anti-Arsene Wenger brigade were out in force (one placard is enough, right?) around Parliament Square in London as thousands gathered to protest against the President of the United States of America, Donald Trump, being awarded a state visit to the UK.

All of that aside, let’s focus on the important things here: the future of Arsenal’s manager continues to be called into question.

Among all of the banners, chanting and furor there was a “Wenger Out” placard being held proudly. Does this mean we will now see “Trump Out” banners at the Emirates Stadium?

See below.

Wayne Shaw resigns amid pie-eating scandal

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The legend of Wayne Shaw is no more.

[ MORE: Shaw investigated for stunt

On Tuesday, less than 24 hours after non-league club Sutton United met Arsenal in the fifth round of the FA Cup, Shaw resigned as their goalkeeper and goalkeeping coach.

Shaw, 46, caused headlines around the world when the 280-pound goalkeeper was shown on TV eating a pie during the second half of Sutton’s 2-0 defeat to the Premier League side.

Now, it appears that the incident was something more sinister.

Both the FA and the UK Gambling Commission are investigating the stunt as bookmakers Sun Bets had offered 8-1 odds for Shaw to eat a pie during the game. Shaw had admitted he knew about the bet and thought he would do it for “a bit of banter” adding that “a few of the lads said to me earlier on, ‘What is going on with the 8-1 about eating a pie?’ I said, ‘I don’t know, I’ve eaten nothing all day, so I might give it a go later on.'”

Speaking to Sky Sports on Tuesday a sad and disappointed Sutton manager, Paul Doswell, explained that Shaw offered his resignation and has left the club.

“It’s been very disappointing,” Doswell said. “I woke up this morning to this storm of criticism. It’s something we’ve dealt with quickly at the club. Wayne himself has offered his resignation to the chairman this afternoon and that’s been accepted. It’s a very sad end to what was a good story.”

Doswell and Shaw know each other from their time throughout the non-league scene as they also worked together at Eastleigh in the past and are great friends.

Sutton’s manager continued to explain the situation about Shaw and revealed the man dubbed as “The Roly Poly Goalie” around the world has been inconsolable.

“I’m devastated,” Doswell said. “The chairman is devastated. I’m not going to try and hide the fact that we are all very emotional about it. I’ve spoken to Wayne on the phone this afternoon and the guy is in tears, crying down the phone. It is a very very sad situation. It is hard to talk about the positives today on the back of what has happened because someone has lost their job because of this. The club cannot be seen to accept that situation.

“Ian Baird [team manager] and myself try and run the most professional non-league club we can be, we’ve always said that. To then find out someone has been eating a pie, it may be funny to some people but it shows me in a bad light, Ian in a bad light and the club in bad light. Then to find out it was done with regards to some 8-1 bet, obviously that exacerbated the problem, really. The chairman was very clear with me this morning on how he felt and I back the chairman 100 percent.”

In Sutton’s finest moment which saw the club mentioned around the world as the fifth-tier team knocked out AFC Wimbledon and Leeds United on their way to their last 16, Shaw’s resignation has marked a sad end to their fairytale FA Cup run.