Saying that, United’s brand is still worth $739m and it is the third most valuable soccer club in the world behind Bayern Munich and Real Madrid. Following their Champions League title success last weekend, Real’s brand will be boosted considerably and they already boast the biggest sales of any team in the world.
The report looked deep into the implications that results on the pitch have on financial performance off it, as Bayern Munich came top of their brand ranking for the second-straight season. Five of the top eight clubs in the world are from England, with Arsenal, Liverpool, Chelsea and Manchester City joining United as the biggest brands in soccer.
United may soon found themselves overtaken by that chasing pack as the report warned that “another season in the wilderness, outside the Champions League will see brand value truly plunge, and leave few sponsors willing to do a deal with the Red Devils.”
Up until now “shrewd commercial management” has allowed the Old Trafford club to still churn out a profit of $17 million for the three months up to the end of March, while they earned record revenues of $170 million.
However if their performances on the pitch continue to slide under new manager Louis van Gaal, expect it to hit United hard in the pocket and have a huge impact on their brand.
After failing to qualify for the playoffs in each of their first eight seasons, 2015 saw the Reds venture into the postseason for the first time ever, only to be thumped in the knockout round, 3-0, by their 401 derby rival Montreal Impact, of all sides.
This is the year, though, or so we’ve said and been told all season long. While it remains to be seen how deep of a run TFC can muster in 2016, they’ll always have the Jozy Altidore‘s terrible first touch; Altidore’s wayward second and third touches; Altidore’s overhead cross; and Sebastian Giovinco’s strike, all of which you can watch in all its hilarity glory below.
FRANKFURT, Germany (AP) United States international Julian Green scored in his first official start as title holder Bayern Munich eased to a 3-1 win over Augsburg to reach the third round of the German Cup on Wednesday.
Green’s first goal in a competition match for Bayern came in the 42nd minute with a header off a cross by Thomas Mueller.
The 21-year-old American winger played in the previous German Cup round, coming off the bench in a 5-0 win over Carl-Zeiss Jena. Green has been in coach Carlo Ancelotti’s squad several times this season but this was his first start.
Manchester United will take on West Ham United at Old Trafford, while Arsenal will welcome Southampton to the Emirates Stadium. All quarterfinal fixtures will be played the week commencing Nov. 28.
As for the other two matchups, Liverpool host Leeds United at Anfield, and Hull City will face one of the three clubs they replaced in the PL this season, recently relegated Newcastle United, at the KCOM Stadium.
Full EFL Cup quarterfinal draw
Liverpool vs. Leeds United
Manchester United vs. West Ham
Hull City vs. Newcastle United
Arsenal vs. Southampton