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Report: Nike, Manchester United to split, as Southampton goes in-house

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It turns out there’s truth to the rumor that Nike’s relationship with Manchester United will be no more.

Reuters has issued a report that, according to sources, the American sportswear giant is stepping away from its longstanding status as kit-supplier to the Red Devils over what it considers an imprudent cost of doing business.

And to be fair, United came close to doubling its asking price.

From the report:

“Clearly Nike’s football business is booming and they could easily afford to do this (deal). They had the right to match any other offer but looking at the deal on the table, they will walk away as it doesn’t make commercial sense,” the source said.

United got around 38 million pounds ($64.7 million) from the Nike deal in 2012-13, including its share of profit from the sale of merchandise around the world.

Media reports had suggested the club was looking for a new deal worth around 60 million pounds per season.

Everything has its breaking point, and a doubled-cost is apparently Nike’s line in the sand (thought Nike unveiled its latest Manchester United shirts earlier this month).

It will be interesting to see how this affects the fee for other clubs and their apparel providers, as the move is likely less about Manchester United and more about the cost of doing business with massive clubs as a whole. There’s no doubt this story will be discussed in board rooms from Barcelona to Rome and beyond.

And as Southampton moved its shirt production in house — and, gasp, they still look fine — could the industry be seeing teams playing a bit of hardball? The Saints deal seems to be more about a disagreement in turnaround time with adidas, but surely eyes will also be watching whether there’s shirt success at St. Mary’s despite a lack of manufacturer branding on the kit.

It wouldn’t bother me one bit if I were a Saints fan, but I’m not one for caring about a shirt brand. Would it stop you from buying a shirt? Perhaps more importantly in the branding world, who absorbs the criticism if the fans don’t like a shirt? In Southampton’s case, there’s little to worry about: Fans have been clamoring for the return of vertical stripes for two seasons, so this is a wise risk from the Saints.

Hart excited for Torino, but tells fans he ‘will struggle to replicate’ Man City joy

MANCHESTER, ENGLAND - AUGUST 24:  Joe Hart of Manchester City waves to fans after the UEFA Champions League Play-off Second Leg match between Manchester City and Steaua Bucharest at Etihad Stadium on August 24, 2016 in Manchester, England.  (Photo by Michael Regan/Getty Images)
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Leaving Manchester City is proving difficult for longtime backstop Joe Hart.

The English No. 1 is heading out on loan to Torino after dropping down Pep Guardiola‘s depth chart at the Etihad Stadium after 348 appearances for City.

[ MORE: Deadline Day’s done deals ]

Hart needed to play, as he’s still in Sam Allardyce’s plans for England, and couldn’t wait around for a chance in Manchester.

That didn’t stop the 6-foot-5 keeper from a very emotional goodbye in his last City start, last week’s win over Steaua Bucharest in the UEFA Champions League.

Days later, the goalkeeper is trying to put it all into words, saying in a Facebook post that he will miss Manchester:

I am very grateful that Torino has given me this opportunity to play for their great club. But the feelings I felt during the recent Steaua Bucharest game will live with me forever. You can’t buy that and I will struggle to replicate them. So thank you for that and all the amazing memories.

Hart joins a Torino side with European aims, and is not the only big name loan on the books. Leandro Castan and Iago Falque have joined the Turin side from AS Roma.

Arsenal star Jack Wilshere signs for Bournemouth in shock deal

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AFC Bournemouth have secured the biggest signing in club history on Transfer Deadline Day.

Arsenal and England midfielder Jack Wilshere, 24, has signed for Bournemouth on a season-long loan deal at the Vitality Stadium.

Put your jaw back in its correct position.

[ LIVE: Every Deadline Day deal ]  

Wilshere only became available on Tuesday after holding talks with Arsene Wenger and the outcome was that he wouldn’t get regular minutes with the Gunners this season.

The England international is a star talent and as soon as he became available over 22 teams registered their interest in taking him on loan. Three front-runners emerged early on Wednesday with Crystal Palace, Bournemouth and AS Roma all keen on Wilshere.

However, tiny Bournemouth won the race in the Wilshere stakes to dish up the biggest shock of the transfer window so far.

This is a massive transfer coup for Bournemouth.

In only their second-ever season in the Premier League they have landed a star midfielder with vast UEFA Champions League and international experience.

Yes, Wilshere has a history of injuries but now he has the chance to prove everyone wrong and play in a sustained run of games for the Cherries (he was likely fifth or sixth on the depth chart in Arsenal’s midfield this season) as he aims to get his career back on track after several injury-hit seasons.

It is thought that Wilshere preferred playing for Bournemouth over the likes of Palace and Roma due to the style of play of Eddie Howe‘s side as the Arsenal academy product loves to pass and move the ball. He will fit in very nicely for the Cherries on the south coast and will become an instant hit with the Bournemouth faithful as his signing gives them a massive boost after a tough start to the season.

Nobody could’ve predict this move. The madness of Deadline Day lives on.

Leicester adds Algeria star Slimani for reported $38 million fee

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Tipped for several Premier League destinations, Islam Slimani has joined Algeria teammate Riyad Mahrez at Leicester City.

Slimani, 28, spent the last four seasons as Portuguese powerhouse Sporting Lisbon, scoring a career-best 31 goals last year.

[ MORE: Sissoko to Everton for medical]

He scored two his 23 international goals at the 2014 World Cup, netting against both South Korea and Russia.

Slimani said Mahrez helped with his decision:

He added: “My friend Riyad Mahrez spoke to me about the Club and about the atmosphere the Leicester fans create at King Power Stadium. I will give absolutely everything I have on the pitch for them and for my team-mates and I hope that together we can achieve something special.”

Get the jersey ready. Slimani, Mahrez, Vardy, and Musa could be a deadly bit of depth as Leicester strives to strike hard in the UEFA Champions League.

West Ham adds depth with accomplished Real Madrid back Arbeloa

STRATFORD, ENGLAND - AUGUST 31:  Alvaro Arbeloa is unveil as West Ham United's latest signing on August 31, 2016 in Stratford, England.  (Photo by Arfa Griffiths/West Ham United via Getty Images) *** Local Caption *** Alvaro Arbeloa
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West Ham United has strengthened their flanks with the addition of two-time UEFA Champions League winner Alvaro Arbeloa.

The 33-year-old back played in the Premier League with Liverpool from 2006-09 before skipping town for Real Madrid.

[ MORE: Sissoko off to Everton for medical ]

Arbeloa has been with Real since, scoring six goals and making 233 total appearances. His appearance dipped to just nine last season, and he’ll finish his time at the Bernabeu with

He also was a part of Spain’s EURO-World Cup-EURO sandwich between 2008-2012.