Southampton home shirt

Report: Nike, Manchester United to split, as Southampton goes in-house

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It turns out there’s truth to the rumor that Nike’s relationship with Manchester United will be no more.

Reuters has issued a report that, according to sources, the American sportswear giant is stepping away from its longstanding status as kit-supplier to the Red Devils over what it considers an imprudent cost of doing business.

And to be fair, United came close to doubling its asking price.

From the report:

“Clearly Nike’s football business is booming and they could easily afford to do this (deal). They had the right to match any other offer but looking at the deal on the table, they will walk away as it doesn’t make commercial sense,” the source said.

United got around 38 million pounds ($64.7 million) from the Nike deal in 2012-13, including its share of profit from the sale of merchandise around the world.

Media reports had suggested the club was looking for a new deal worth around 60 million pounds per season.

Everything has its breaking point, and a doubled-cost is apparently Nike’s line in the sand (thought Nike unveiled its latest Manchester United shirts earlier this month).

It will be interesting to see how this affects the fee for other clubs and their apparel providers, as the move is likely less about Manchester United and more about the cost of doing business with massive clubs as a whole. There’s no doubt this story will be discussed in board rooms from Barcelona to Rome and beyond.

And as Southampton moved its shirt production in house — and, gasp, they still look fine — could the industry be seeing teams playing a bit of hardball? The Saints deal seems to be more about a disagreement in turnaround time with adidas, but surely eyes will also be watching whether there’s shirt success at St. Mary’s despite a lack of manufacturer branding on the kit.

It wouldn’t bother me one bit if I were a Saints fan, but I’m not one for caring about a shirt brand. Would it stop you from buying a shirt? Perhaps more importantly in the branding world, who absorbs the criticism if the fans don’t like a shirt? In Southampton’s case, there’s little to worry about: Fans have been clamoring for the return of vertical stripes for two seasons, so this is a wise risk from the Saints.

VIDEO: Previewing all 10 Premier League games

MANCHESTER, ENGLAND - NOVEMBER 28:  Jose Fonte of Southampton and Sergio Aguero of Manchester City compete for the ball during the Barclays Premier League match between Manchester City and Southampton at the Etihad Stadium on November 28, 2015 in Manchester, England.  (Photo by Michael Steele/Getty Images)
Photo by Michael Steele/Getty Images
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A busy midweek for Premier League teams in Europe sees some high-profile match-ups when league play resumes this weekend.

Chelsea is hosting former manager Jose Mourinho, Arsenal looks to keep up its red-hot play, and Manchester City is hoping an extra day’s rest on Southampton makes a difference to its recent dry spell.

[ STREAM: Every PL game on  NBC Sports 

Below you will find video previews of all 10 games coming up this weekend in the PL.

Manchester City vs. Southampton — Sunday, 8:30 a.m. ET, watch online via NBC Sports

Burnley vs. Everton — Saturday, 10 a.m. ET, watch online via NBC Sports

Leicester City vs. Crystal Palace — Saturday, 10 a.m. ET, watch online via NBC Sports

Liverpool vs. West Bromwich Albion — Saturday, 12:30 p.m. ET, watch online via NBC Sports

Swansea City vs. Watford — Saturday, 10 a.m. ET, watch online via NBC Sports

Bournemouth vs. Tottenham Hotspur — Saturday, 7:30 a.m. ET, watch online via NBC Sports

Hull City vs. Stoke City — Saturday, 10 a.m. ET, watch online via NBC Sports

Chelsea vs. Manchester United — Sunday, 11 a.m. ET, watch online via NBC Sports

West Ham United vs. Sunderland — Saturday, 10 a.m. ET, watch online via NBC Sports

Arsenal vs. Middlesbrough — Saturday, 10 a.m. ET, watch online via NBC Sports

PST EXTRA: Will Mourinho go ultra defensive vs Chelsea? (video)

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After Thursday’s thumping of Fenerbahce, Manchester United’s focus turns to Chelsea.

You can bet Jose Mourinho has been daydreaming of this day from the moment he started jockeying for a new Premier League job; leading a team onto the Stamford Bridge pitch to face his former club.

[ MORE: Mourinho says Pogba needs time ]

Two years ago, Mourinho was leading Chelsea to the Premier League title. He didn’t last the next season, as a run of shocking results motivated Chelsea to cut ties with its “Special One”.

Joe Prince-Wright is here with another PST Extra, breaking down Sunday’s big match between Mourinho’s Red Devils and Antonio Conte‘s Blues at 11 a.m. ET.

Manchester United: Pogba explains why he took PK over Rooney

MANCHESTER, ENGLAND - OCTOBER 20:  Paul Pogba of Manchester United runs with the ball during the UEFA Europa League Group A match between Manchester United FC and Fenerbahce SK at Old Trafford on October 20, 2016 in Manchester, England.  (Photo by Laurence Griffiths/Getty Images)
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Manchester United midfielder Paul Pogba scored a pair of goals in Thursday’s big Europa League win over Fenerbahce, but the first was up for discussion.

Wayne Rooney started the game and has handled plenty of penalty kicks in his day, but the captain bowed to Pogba’s request to break the deadlock.

[ WATCH: Pogba’s fantastic goal ]

Pogba would later score a much better looking goal, but many debated the PK duties for much of the game (ad nauseam). Anthony Martial converted United’s second penalty of the night in a 4-1 win, but it was Pogba’s that was at the center of discussion.

From the BBC:

“I told Wayne (Rooney) I wanted to take the penalty and he let me. I am very happy to score that penalty and from a player like him to let me it is big respect so I am very glad.

“I feel comfortable with all of the team. It is just at the start of the season and there is still a long way to go and we want to go up and do our best and be top of the league.”

Pogba certainly knows the right way to turn a phrase, proffering plenty of praise for Rooney. Pogba had a very good game aside from a few early misplaced passes, and this performance could put his form in a fine place for Sunday’s match against Chelsea.

Mourinho says Pogba needs time to adjust to Premier League intensity

Manchester United's Paul Pogba, centre, celebrates scoring his sides third goal during the Europa League Group A soccer match between Manchester United and Fenerbahce at Old Trafford stadium in Manchester, England, Thursday, Oct. 20, 2016. (AP Photo/Dave Thompson)
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Paul Pogba had a very good match for Manchester United in the Europa League on Thursday, but manager Jose Mourinho still wants supporters to pump the brakes as the French midfielder continues adjusting to life in the Premier League.

Pogba, 23, has been under the microscope since returning to Old Trafford after a tremendous stint with Juventus. That scrutiny tends to come with a world record transfer fee.

[ MORE: UEFA Europa League roundup ]

On Thursday, he scored a pair of goals in United’s 4-1 defeat of Fenerbahce, a win that boosted the Red Devils back atop their Europa League group.

Mourinho was obviously asked about his midfielder’s starring performance.

“Paul Pogba needs time. I was in Italy, I know Italian football. To be in Italy for four or five years and come back I was not expecting it to be a click of the fingers for intensity. He needs time.”