Life after Nike: Manchester United sign $1.3 billion kit deal with adidas

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Manchester United have agreed the most lucrative kit deal in soccer, as they’ve partnered with German manufacturers adidas. It is an absolute monster.

The Red Devils have signed a 10-year deal, which will start from the 2015-16 season, for a minimum of around $1.3 billion.

Just last week long-term kit suppliers Nike cut their ties with United as they claimed a new deal was too expensive for them. Adidas have now swooped in with this monster deal that will bolster the coffers at Old Trafford.

With Louis van Gaal coming on board as manager this summer, cash being splashed on all kinds of new players and the club trying to regain its place among Europe’s elite from next season, United’s fans will hope this latest piece of news means the club is heading in the right direction.

On their club website the Red Devils released the following statement as they informed the New York stock exchange of the monster deal.

Manchester United plc (NYSE:MANU) has reached a ten-year agreement with adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of GBP 750 million, subject to certain adjustments, beginning with the 2015/2016 campaign.

For the 2014/2015 season, Nike will continue in its role of technical sponsor and trademark licensee.

Where does this kit deal rank in terms of the Premier League?

Adidas recently signed a long-term deal with Chelsea and they will be paid $515 million over 10 years. United will get double that.

It seems as though the power of United is still strong, even if they failed to qualify for the UEFA Champions League and finished in seventh last season in the PL.

This news comes just after Nike revealed United’s new jersey for the season, complete with Chevrolet’s logo as the American automaker’s $559 million, seven-year jersey sponsorship deal with the team has just begun.

Even as success dries up at Old Trafford, some of the most lucrative sponsorship deals sport has ever seen continues to flood in.

Watch Live: Arsenal-West Ham, Stoke-Burnley

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The Premier League has a pair of 8:30 a.m. ET Sunday kickoffs for us this morning, including one of Arsene Wenger‘s final matches at Arsenal.

There’s a London Derby between Arsenal and West Ham United at the Emirates Stadium, as the Gunners look to stay fresh for Atletico Madrid and the Hammers aim to firm up their Premier League status for next season (Watch live at 8:30 a.m. ET on NBCSN and online via NBCSports.com).

WATCH LIVE, ONLINE, HERE

LINEUPS

Arsenal: Ospina, Bellerin, Koscielny, Mustafi, Monreal, Elneny, Xhaka, Ramsey, Iwobi, Welbeck, Lacazette. Subs: Macey, Mertesacker, Holding, Chambers, Maitland-Niles, Nelson. Aubameyang.

West Ham United: Hart, Zabaleta, Ogbonna, Rice, Cresswell, Masuaku, Kouyate, Noble, Fernandes, Mario, Arnautovic. Subs: Adrian, Cullen, Evra, Lanzini, Hugill, Carroll, Chicharito.


Stoke City’s climb out of the relegation zone will have to overcome Burnley’s desires for a Top Six place, as the Clarets can pass sixth place Arsenal with a win and a Gunners loss to West Ham (Watch live at 8:30 a.m. ET on NBC Sports Gold via NBCSports.com).

WATCH LIVE, ONLINE, HERE

LINEUPS

Stoke City: Butland; Johnson, Shawcross, M.Indi, Pieters; Bauer, Allen, Badou, Shaqiri; Crouch, Diouf. Subs: Haugaard, Zouma, Ireland, Cameron, Fletcher, Ramadan, Campbell.

Burnley: Pope, Lowton, Long, Tarkowski, Ward, Lennon, Cork, Westwood, Gudmundsson, Wood, Barnes. Subs: Heaton, Taylor, Marney, Vokes, Hendrick, Walters, Bardsley.

Ligue 1: Depay’s goal streak hits 5 games; Lyon reeling in Monaco

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MONACO (AP) Lyon won at Dijon 5-2 and moved within one point of second-place Monaco in the French league on Friday.

Lyon’s sixth straight league win kept them level on points with fourth-place Marseille.

The team finishing second qualifies automatically for next season’s Champions League, while the team in third goes into the playoffs. After this weekend, there will be four rounds remaining.

Memphis Depay has scored or created 12 of Lyon’s 16 last goals.

The Netherlands forward opened the scoring in the fourth minute with a close-range volley, and set up the fourth goal for winger Bertrand Traore in the 77th.

Depay almost scored another, just failing to reach right back Rafael‘s cross in the 50th. Midfielder Houssem Aouar followed up and his strike was turned into his own net by defender Valentin Rosier.

Lyon’s other goals came from forwards Nabil Fekir in the 53rd and Maxwell Cornet in the 82nd.


MONACO (AP) — After losing the French title last weekend, Monaco is in danger of throwing away second place after losing at Guingamp 3-1 on Saturday.

The defeat leaves Monaco just one point ahead of Lyon and Marseille as the three sides chase an automatic place in the Champions League with four games left.

Monaco was thrashed by champion Paris Saint-Germain 7-1 last Sunday and the defense leaked easily again, albeit with a little help from one of its defenders.

A makeshift Monaco fell behind midway through the first half after Brazilian defender Jemerson was given a red card for stopping a shot on the line. He was sent off and veteran forward Jimmy Briand netted from the penalty spot for mid-table Guingamp.

Monaco capitulated and trailed 3-0 after 47 minutes. Defender Almamy Toure replied in vain with a consolation goal midway through the second half.


Marseille crushed Lille 5-1 to join Lyon on 69 points. Lyon, which won at Dijon 5-2 on Friday for a sixth straight win, has a better goal difference.

Marseille also has the Europa League and plays the first leg of its semifinal at home to Austrian side Salzburg next Thursday. But Lyon has only Ligue 1 to think about.

Still, Marseille is also brimming with confidence these days, especially winger Florian Thauvin.

He scored twice against Lille to extend his career-best league tally to 19. Greece striker Kostas Mitroglou also netted twice, and forward Lucas Ocampos completed the rout against 19th-place Lille.

In other matches: Amiens won against Strasbourg 3-1; struggling Toulouse beat Angers 2-0, and last-place Metz drew at home to Caen 1-1.

PSG is at Bordeaux on Sunday. Also, Nice is at home to Montpellier, and Saint-Etienne takes on Troyes.

UEFA says Europa League trophy not damaged after being stolen

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NYON, Switzerland (AP) UEFA says the Europa League trophy was not damaged after being stolen in Mexico.

The silverware was at a promotional event in the central city of Leon when it was reported by authorities to have been taken from a vehicle.

The theft came ahead of the semifinals of Europe’s second-tier club competition.

UEFA says the “Europa League trophy was in Mexico for a partner event and got briefly stolen. It was quickly recovered and has suffered no damages.”

In the semifinal first legs next week, Arsenal plays Atletico Madrid and Marseille takes on Salzburg.

Serie A: Roma prep for Liverpool by beating SPAL; Benevento win at Milan

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A roundup of all of Saturday’s action in Italy’s top flight…

[ MORE: Man United reach FA Cup final | Premier League preview ]

SPAL 2013 0-3 Roma

A few hours after a reserves-heavy Liverpool side played last-place West Bromwich Albion to a 2-2 draw in the Premier League, Roma, the Reds’ UEFA Champions League semifinal foes beginning Tuesday, hammered 17th-place SPAL on the back of goals scored by Radja Nainggolan and Patrik Schick.

Roma shocked the world — and Barcelona — to reach the semifinals, but still have a battle on their hands to finish inside Serie A’s top-four and qualify for next season’s Champions League. Following Saturday’s victory, Eusebio Di Francesco’s side is three and four points clear of fourth- and fifth-place Lazio and Inter Milan, respectively, though both of the chasing sides play on Sunday.

AC Milan 0-1 Benevento

The 2017-18 season has treated AC Milan, who spent massively last summer, far worse than Roma. Following Sunday’s home defeat to first-year top-flight (and last-place) side Benevento, Gennaro Gattuso’s side sits sixth (final automatic Europa League place) and lead seventh-place Atalanta, who play on Sunday, by just two points.

Pietro Iemmello scored the game’s only goal in the 29th minute.

Elsewhere in Serie A

Sassuolo 1-0 Fiorentina

Sunday’s Serie A schedule

Cagliari vs. Bologna — 6:30 a.m. ET
Lazio vs. Sampdoria — 9 a.m. ET
Chievo vs. Inter Milan — 9 a.m. ET
Atalanta vs. Torino — 9 a.m. ET
Udinese vs. Crotone — 9 a.m. ET
Juventus vs. Napoli — 2:45 p.m. ET