Life after Nike: Manchester United sign $1.3 billion kit deal with adidas


Manchester United have agreed the most lucrative kit deal in soccer, as they’ve partnered with German manufacturers adidas. It is an absolute monster.

The Red Devils have signed a 10-year deal, which will start from the 2015-16 season, for a minimum of around $1.3 billion.

Just last week long-term kit suppliers Nike cut their ties with United as they claimed a new deal was too expensive for them. Adidas have now swooped in with this monster deal that will bolster the coffers at Old Trafford.

With Louis van Gaal coming on board as manager this summer, cash being splashed on all kinds of new players and the club trying to regain its place among Europe’s elite from next season, United’s fans will hope this latest piece of news means the club is heading in the right direction.

On their club website the Red Devils released the following statement as they informed the New York stock exchange of the monster deal.

Manchester United plc (NYSE:MANU) has reached a ten-year agreement with adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of GBP 750 million, subject to certain adjustments, beginning with the 2015/2016 campaign.

For the 2014/2015 season, Nike will continue in its role of technical sponsor and trademark licensee.

Where does this kit deal rank in terms of the Premier League?

Adidas recently signed a long-term deal with Chelsea and they will be paid $515 million over 10 years. United will get double that.

It seems as though the power of United is still strong, even if they failed to qualify for the UEFA Champions League and finished in seventh last season in the PL.

This news comes just after Nike revealed United’s new jersey for the season, complete with Chevrolet’s logo as the American automaker’s $559 million, seven-year jersey sponsorship deal with the team has just begun.

Even as success dries up at Old Trafford, some of the most lucrative sponsorship deals sport has ever seen continues to flood in.

Social media reacts to Jamie Vardy’s Premier League history-making goal

LEICESTER, ENGLAND - NOVEMBER 28:  Jamie Vardy of Leicester City celebrates scoring his team's first goal during the Barclays Premier League match between Leicester City and Manchester United at The King Power Stadium on November 28, 2015 in Leicester, England.  (Photo by Laurence Griffiths/Getty Images)
Photo by Laurence Griffiths/Getty Images
Leave a comment

The Internet exploded at around 12:50 p.m. ET on Saturday after Jamie Vardy — yes, Jamie Vardy — broke Ruud van Nistelrooy’s Premier League record for most consecutive games with a goal.

[ WATCH: The goal | The game — Leicester City vs. Manchester United ]

Yes, an Englishman is back atop the charts. An Englishman who was playing for Stocksbridge Park Steels, Halifax Town and Fleetwood Town before heading to Leicester.

He’s perhaps the reminder, as Rio Ferdinand Tweeted below, that the most unlikely of scenarios is still not impossible.

Well done @vardy7! You're number one now and you deserved it. #11inarow.

A photo posted by Ruud van Nistelrooy (@rvnistelrooy) on

Well done @vardy7! You're number one now and you deserved it. #11inarow.

A photo posted by Ruud van Nistelrooy (@rvnistelrooy) on Nov 28, 2015 at 10:17am PST


VIDEO: Vardy sets Premier League record, scores in 11-straight games

Leave a comment

He did it. He actually did it.

Jamie Vardy made Premier League history on Saturday, scoring for the 11th consecutive game to become the first player in history to achieve that magnificent feat.

[ MORE: Twitter reacts to Vardy ]

Tied with Manchester United legend Ruud van Nistelrooy heading into Leicester’s clash against United on Saturday, it took Vardy just 24 minutes to set the new record as Christian Fuchs played a delicate ball in-behind United’s defense and Vardy did the rest.

[ MORE: Can Vardy, Leicester achieve unthinkable? ]

Watch the video below to see the King Power Stadium erupt as a truly memorable moment arrived.

Now, the next record for Vardy to break is from the 1931-32 English top-flight season, before the PL was formed. Sheffield United’s Jimmy Dunne scored in 12-straight games way back then.

Anyway, congratulations Mr. Vardy for making PL history.

WATCH: Insane finish as Everton, Bournemouth trade stoppage time goals

Leave a comment

This was an all-timer.

Bournemouth came back from a 2-0 halftime deficit only to watch Ross Barkley hand Everton a one-goal lead with a score in the final minute of stoppage time.

[ MATCH RECAP: Bournemouth 3-3 Everton ]

But after fans were cleared from the field, Junior Stanislas provided the dramatic answer for Bournemouth to force a 3-3 draw at Dean Court.

Pardew: “I don’t want to say a lot about” Newcastle after thumping his old employer

LIVERPOOL, ENGLAND - NOVEMBER 08:  Alan Pardew, Manager of Crystal Palace celebrates towards the fans following the Barclays Premier League match between Liverpool and Crystal Palace at Anfield on November 8, 2015 in Liverpool, England.  (Photo by Alex Livesey/Getty Images)
Photo by Alex Livesey/Getty Images
Leave a comment

Crystal Palace boss Alan Pardew tried hard not to throw shade on his former side, or at least put in a post-match press conference that choked down his passive aggression.

The Eagles thumped Newcastle United 5-1 on Saturday at Selhurst Park behind braces from Yannick Bolasie and James McArthur, as well as a tally from Wilfried Zaha.

[ MATCH RECAP: Crystal Palace 5-1 Newcastle United ]

And the former Newcastle boss held back, mostly, from further embarrassing his old side, instead heralding the starring role of former Sunderland forward Connor Wickham, who put in a Team of the Week performance despite not scoring himself.

“We caused problems everywhere,” Pardew said. “Connor Wickham gave a centre forward’s performance we always hoped he would. We were irresistible today.”

“We are sixth in the division because we are a good team, it was not about the opposition today. I have a lot of friends and family at Newcastle but I don’t want to say a lot about them because I get criticised whatever I say.”

Newcastle, for its part, was mostly useless after scoring early on a classy chip pass from Daryl Janmaat to Papiss Cisse. Could Steve McClaren be fired after just 14 games in charge? Newcastle’s 19th place status says it wouldn’t be unfair.

And after losing to Sunderland last week, Pardew doubled-down on his status as a Newcastle plague in the Northeast.