The great Southampton exodus continues. Why is this happening?

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10 players have left Southampton this summer. Only two have arrived. The most damaging fire sale in the history of the Premier League continues. One of the most confusing things about it all is that the club isn’t broke, yet players keep leaving.

Rickie Lambert. Adam Lallana and Dejan Lovren have all joined Liverpool. 18-year-old Luke Shaw has joined Manchester United and now teenager Calum Chambers has signed for Arsenal. While Jay Rodriguez and Morgan Schneiderlin may soon be on the way to either Liverpool or Tottenham Hostpur.

[RELATED: Which players will leave?]

Those five players already sold have left for a combined fee of around $170 million in transfer fees. Three of them (Lallana, Shaw, Chambers) were academy products who cost Saints nothing, while Lambert was sold for five times the amount Saints paid for him in 2009 and Lovren was sold at a profit of $20 million after one season with Saints.

Financially all of these moves make sense but what is going on to the team who finished eighth in the Premier League last season, excited neutrals with their impressive attacking soccer but are now being dismantled easier than a giant Jenga tower?

Let’s break this thing down as Southampton’s brightest talent continues to be ruthlessly plucked away by the PL’s top teams. Will the show go on or was their best ever season in the PL last term just the beginning of the end for Saints?

Changes at the top, financial balance

When Executive Chairman Nicola Cortese left Saints in January, alarm bells rang around the South Coast city as to the future of the club. In 2009 they were in the third-tier, bottom of the league with a 10 point deduction after going into administration. Swiss Billionaire Markus Liebherr then arrived at the last minute to save them, as Cortese brokered the deal and ran the club for his wealthy friend. Liebherr sadly passed away in 2010 and Cortese has run the club for the Liebherr family ever since. Until January, anyway. Then Libeherr’s daughter Katharina wanted more of a say, Cortese walked out and now a former NHL manager, Ralph Krueger, is in charge at St. Mary’s as Chairman with Katharina overseeing things. New board members from Austria have since spoken been appointed and have spoken about “balancing the books” and not repeating previous frivolous spending from the past regime.

[RELATED: Rodriguez, Schneiderlin leaving next?]

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Shaw, 19, became the most expensive teenager in history when he left Saints for Man United this summer.

The incredible new training facility in a national park near Southampton has finally been finished at a cost upwards of $50 million, with some feeling these players were sold to fund the stunning facility that homes Southampton’s world-renowned academy. The cost of balancing the books could see Saints turn from top six contenders to relegation battlers this season, but repeatedly their Head of Football Development, Les Reed, has stated players don’t need to be sold… but it keeps happening.

New manager, new faces

Mauricio Pochettino walked out on Saints at the end of last season to join Tottenham Hotspur. He had come in and turned Saints into a team who were punching well above their weight and challenging for a top six spot for most of the 2013-14 season. Last year was just their second campaign back in the Premier League after winning back-to-back promotions from League One. Pochettino saw the writing on the wall and jumped ship to Spurs, with Dutchman Ronald Koeman coming in to steer Saints in the right direction. The worst part is, the exodus may not be over as Jay Rodriguez and Morgan Schneiderlin could both be heading out this summer for another $60 million combined.

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Saints’ owner Katharina Liebherr, left, has appointed Canadian Ralph Krueger as the man to take the ambitious PL club forward.

The deals for Lambert, Lallana and Shaw were done without Koeman having any input, while Lovren and Chambers have since departed. The former Ajax and Barcelona star has a huge job on his hands to keep churning out top talent from the academy to replace the players he has lost, but he has signed Italian striker Graziano Pelle and Serbian playmaker Dusan Tadic to help stop the bleeding. For now. When Saints line up against Liverpool on the opening weekend of the season on August 17, expect to recognize more of their old players starting for Liverpool than for the South Coast club.

The ceiling for Saints

Southampton, despite the rumblings about funding being cut back from their Billionaire owners, didn’t actually need to sell any players this summer. Why have they then? Simply put, the players want to leave. With Pochettino’s project over and changes at boardroom level, the likes of Lallana and Lambert saw the window of opportunity to depart. Let’s face facts here. Southampton massively overachieved last season as they regularly fielded at least six players under the ages of 24 in their starting lineup. They finished in eighth spot and realistically they can finish no higher. The seven teams above them have huge budgets and can splash the cash whenever they want. Saints, in theory, have that money to spend via their owners but are going for a sustainable model which will see them become a solid PL team that banks the cash from the massive TV deals, sponsorship and other financial benefits every season. In truth whether they finish 15th or 8th in the PL each season, it makes no difference. They are a feeder club and are accepting their status. That will disappoint fans but it is the truth.

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Lallana, Shaw, Lambert, Lovren, Chambers… all five left Saints this summer.

The future

Right now it’s up in the air as to how Southampton will lineup under new boss Ronald Koeman next season. The likelihood is two or three new players will be signed by the end of August but a sprinkling of new academy products will also make the step up. Saints fans, don’t despair. Here are a few names to get excited about, as the forward-thinking club continue to churn out top young talent at the envy of clubs across the world.

However with the way things are going at Saints, if these three academy products listed below have good seasons in 2014-15 then they will be on the way to a top four team in the Premier League. The cycle continues. So, fans everywhere, keep an eye on these young studs.

  • Sam Gallagher: started and scored in the PL last season at the age of 18. Towering center forward who represents the England U-19 side alongside plenty of his Saints teammates.
  • Harrison Reed: you don’t get dubbed ‘the new Paul Scholes’ if you haven’t got talent. Reed, 19, signed a new four-year deal this week and the diminutive ginger midfielder is an England youth international who sprays the ball about majestically. Prospect.
  • Matt Targett: so, after selling Luke Shaw it’s not all doom and gloom. Targett is another England youth international who was arguably neck and neck with Shaw for a few years as they progressed through the academy. Expect him to start at left back.

Chinese clubs to pay 100% tax on foreign transfers

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The days of Chinese Super League sides spending eye-popping figures on a handful of international superstars — either that, or those figures are about to double — for now, at least.

[ MORE: Oscar given 8-game ban for petulant display in China ]

China’s Football Association announced Thursday that, effective immediately, any foreign player signed for a fee exceeding $6.63 million would be subject to a 100-percent tax on top of the fee paid to acquire the player. The tax will remain in effect until the end of China’s ongoing transfer window, July 14. The tax will also apply to Chinese players signed for a fee exceeding $3 million.

It’s Chinese authorities’ latest attempt to prevent big spending by CSL clubs, which has in every instance been detrimental to the development of young Chinese players making their way through the academy system. The taxed money will then be reinvested in “youth training, construction of public sporting facilities and scientific progress in football development,” according to a statement by the CFA.

Just last week, China was eliminated from contention to qualify for next summer’s World Cup in Russia. The only time China has ever qualified for the World Cup was in 2002.

Young Englishman Oxford goes abroad, to Gladbach, on loan

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MOENCHENGLADBACH, Germany (AP) Borussia Moenchengladbach has signed English central defender Reece Oxford on loan for the season from Premier League club West Ham.

Gladbach sporting director Max Eberl says “Oxford has gone through all the England youth teams and is one of the biggest defensive talents in Britain.”

The 18-year-old Oxford, who spent the second half of last season on loan at second-division club Reading, is Gladbach’s fifth arrival of the off-season.

Qatar stadium safety concerns again raised by death investigation

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An investigation into why a British man fell to his death on a building site for the 2022 Qatar soccer World Cup has raised concerns about stadium roof safety.

World Cup organizers on Thursday released partial findings of an assessment of the accident at the Khalifa International Stadium, but said the full report cannot be released while local authorities continue their own investigation. It is one of two work-related deaths detailed in Qatar’s latest welfare report on preparations for the 2022 soccer tournament, which currently involves 12,367 workers on eight construction sites.

The 40-year-old British man fell 39 meters in January after one end of the roof catwalk he was installing dropped and a safety rope snapped.

“During the course of the investigation, the team had raised concerns with the method of installation of the raised catwalk system,” the welfare report from Qatar’s World Cup organizers stated. “This required further investigation regarding the method itself and the supervision skills of the specialist contractor staff.”

It has led to “corrective and preventative actions” being implemented by the contractor, a joint venture between Belgian and Qatari firms, along with safety checks across all stadium sites, the report said.

“These included a review of all working-at-height activities across all SC projects, an enhanced process when reviewing specialist activities within construction sites, and a detailed review of all roof and gantry designs,” the Supreme Committee overseeing stadium projects added.

The British man is the only European working on Qatar stadiums to have died in a country relying on a low-paid migrant workforce from south Asia to prepare for the first World Cup in the Middle East. Six non-work related deaths have been announced by organizers, with most suffering from heart or breathing problems.

Hassan Al Thawadi, the supreme committee’s secretary general, said medical staff are trying to raise awareness of the “importance of healthy lifestyles” by evaluating diets and identifying health issues, including hypertension and diabetes. Cooling helmets have also been developed in an attempt to make it safer for workers on outdoor sites during the searing summer heat.

World Cup preparations have been dogged by concerns about the welfare of workers since the natural gas-rich Gulf nation won the FIFA vote in 2010. Mounting international pressure led to Qatar raising living standards and worker rights. Inspections led to three contractors being blacklisted and 14 entities “demobilized” from projects for failing to tackle welfare issues, the World Cup report reveals.

“There is still work to be done to ensure our workers’ welfare standards continue to have a tangible impact on the ground and we are comprehensive in our attempts to tackle the myriad of issues facing migrant workers across the SC program,” Khalid Al-Kubaisi, who oversees worker welfare at the Supreme Committee, said in a statement.

The report has been released as Qatar is gripped by a diplomatic crisis that has seen it isolated in the region. Saudi Arabia, the UAE and Bahrain cut ties with Qatar earlier this month and blocked air, sea and land traffic over its support for Islamist groups and ties with Iran. Qatar denies the charges and says the allegations are politically motivated.

Official (finally): Salah completes move from Roma to Liverpool

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It was the summer’s first transfer rumor-turned-real-story-turned-never-ending-saga that seemed to refuse to cross the finish line, but it’s finally come to pass: Mohamed Salah is a Liverpool player.

Salah’s move from Roma to Liverpool took so long to complete that the club’s poor social-media manager probably never wants to read the words “Announce Salah” for the rest of his/her life.

The deal will cost Liverpool something in the neighborhood of $50 million — a new Liverpool club record — and completes the utterly terrifying attacking quartet Jurgen Klopp can’t wait to unleash on the Premier League come August — Salah on one side, Sadio Mane opposite, Philippe Coutinho in the middle, and Roberto Firmino at striker. Salah, by the way, will take over Firmino’s no. 11 shirt, with the Brazilian switching to no. 9.