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The great Southampton exodus continues. Why is this happening?

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10 players have left Southampton this summer. Only two have arrived. The most damaging fire sale in the history of the Premier League continues. One of the most confusing things about it all is that the club isn’t broke, yet players keep leaving.

Rickie Lambert. Adam Lallana and Dejan Lovren have all joined Liverpool. 18-year-old Luke Shaw has joined Manchester United and now teenager Calum Chambers has signed for Arsenal. While Jay Rodriguez and Morgan Schneiderlin may soon be on the way to either Liverpool or Tottenham Hostpur.

[RELATED: Which players will leave?]

Those five players already sold have left for a combined fee of around $170 million in transfer fees. Three of them (Lallana, Shaw, Chambers) were academy products who cost Saints nothing, while Lambert was sold for five times the amount Saints paid for him in 2009 and Lovren was sold at a profit of $20 million after one season with Saints.

Financially all of these moves make sense but what is going on to the team who finished eighth in the Premier League last season, excited neutrals with their impressive attacking soccer but are now being dismantled easier than a giant Jenga tower?

Let’s break this thing down as Southampton’s brightest talent continues to be ruthlessly plucked away by the PL’s top teams. Will the show go on or was their best ever season in the PL last term just the beginning of the end for Saints?

Changes at the top, financial balance

When Executive Chairman Nicola Cortese left Saints in January, alarm bells rang around the South Coast city as to the future of the club. In 2009 they were in the third-tier, bottom of the league with a 10 point deduction after going into administration. Swiss Billionaire Markus Liebherr then arrived at the last minute to save them, as Cortese brokered the deal and ran the club for his wealthy friend. Liebherr sadly passed away in 2010 and Cortese has run the club for the Liebherr family ever since. Until January, anyway. Then Libeherr’s daughter Katharina wanted more of a say, Cortese walked out and now a former NHL manager, Ralph Krueger, is in charge at St. Mary’s as Chairman with Katharina overseeing things. New board members from Austria have since spoken been appointed and have spoken about “balancing the books” and not repeating previous frivolous spending from the past regime.

[RELATED: Rodriguez, Schneiderlin leaving next?]

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Shaw, 19, became the most expensive teenager in history when he left Saints for Man United this summer.

The incredible new training facility in a national park near Southampton has finally been finished at a cost upwards of $50 million, with some feeling these players were sold to fund the stunning facility that homes Southampton’s world-renowned academy. The cost of balancing the books could see Saints turn from top six contenders to relegation battlers this season, but repeatedly their Head of Football Development, Les Reed, has stated players don’t need to be sold… but it keeps happening.

New manager, new faces

Mauricio Pochettino walked out on Saints at the end of last season to join Tottenham Hotspur. He had come in and turned Saints into a team who were punching well above their weight and challenging for a top six spot for most of the 2013-14 season. Last year was just their second campaign back in the Premier League after winning back-to-back promotions from League One. Pochettino saw the writing on the wall and jumped ship to Spurs, with Dutchman Ronald Koeman coming in to steer Saints in the right direction. The worst part is, the exodus may not be over as Jay Rodriguez and Morgan Schneiderlin could both be heading out this summer for another $60 million combined.

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Saints’ owner Katharina Liebherr, left, has appointed Canadian Ralph Krueger as the man to take the ambitious PL club forward.

The deals for Lambert, Lallana and Shaw were done without Koeman having any input, while Lovren and Chambers have since departed. The former Ajax and Barcelona star has a huge job on his hands to keep churning out top talent from the academy to replace the players he has lost, but he has signed Italian striker Graziano Pelle and Serbian playmaker Dusan Tadic to help stop the bleeding. For now. When Saints line up against Liverpool on the opening weekend of the season on August 17, expect to recognize more of their old players starting for Liverpool than for the South Coast club.

The ceiling for Saints

Southampton, despite the rumblings about funding being cut back from their Billionaire owners, didn’t actually need to sell any players this summer. Why have they then? Simply put, the players want to leave. With Pochettino’s project over and changes at boardroom level, the likes of Lallana and Lambert saw the window of opportunity to depart. Let’s face facts here. Southampton massively overachieved last season as they regularly fielded at least six players under the ages of 24 in their starting lineup. They finished in eighth spot and realistically they can finish no higher. The seven teams above them have huge budgets and can splash the cash whenever they want. Saints, in theory, have that money to spend via their owners but are going for a sustainable model which will see them become a solid PL team that banks the cash from the massive TV deals, sponsorship and other financial benefits every season. In truth whether they finish 15th or 8th in the PL each season, it makes no difference. They are a feeder club and are accepting their status. That will disappoint fans but it is the truth.

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Lallana, Shaw, Lambert, Lovren, Chambers… all five left Saints this summer.

The future

Right now it’s up in the air as to how Southampton will lineup under new boss Ronald Koeman next season. The likelihood is two or three new players will be signed by the end of August but a sprinkling of new academy products will also make the step up. Saints fans, don’t despair. Here are a few names to get excited about, as the forward-thinking club continue to churn out top young talent at the envy of clubs across the world.

However with the way things are going at Saints, if these three academy products listed below have good seasons in 2014-15 then they will be on the way to a top four team in the Premier League. The cycle continues. So, fans everywhere, keep an eye on these young studs.

  • Sam Gallagher: started and scored in the PL last season at the age of 18. Towering center forward who represents the England U-19 side alongside plenty of his Saints teammates.
  • Harrison Reed: you don’t get dubbed ‘the new Paul Scholes’ if you haven’t got talent. Reed, 19, signed a new four-year deal this week and the diminutive ginger midfielder is an England youth international who sprays the ball about majestically. Prospect.
  • Matt Targett: so, after selling Luke Shaw it’s not all doom and gloom. Targett is another England youth international who was arguably neck and neck with Shaw for a few years as they progressed through the academy. Expect him to start at left back.

Spanish playmaker Bojan signs new long-term contract at Stoke City

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Bojan Krkic will be a Potter for plenty of years to come.

On Thursday Stoke City announced that Bojan, 25, has signed a contract extension keeping him at the Britannia Stadium for another four-and-a-half years.

[ MORE: New-look Stoke to progress

Since arriving from Spanish giants Barcelona at the start of the 2014-15 season the playmaker has been a revelation in the Premier League.

Despite suffering a serious knee injury midway through his debut season in England, Bojan has battled back this campaign and has scored five times in 23 outings for the Potters.

Speaking to the club website, Bojan revealed his delight in signing the contract extension that will see him stay with Stoke until the summer of 2020.

“I am very happy and motivated. Stoke City gave me the opportunity to play in the most competitive league in the world, the Premier League, and I have only words of gratitude for their trust and for the way they have treated me since the first day I arrived to England,” Bojan said. “Mark Hughes convinced me to come to Stoke, he has helped me and showed his trust in me from the beginning, he followed closely the recovery process from my injury and there is no doubt I have signed an extension of my contract thanks to him.”

With Mark Hughes’ side battling for a top six finish, being knocked out agonizingly on penalty kicks by Liverpool in the League Cup semifinal and still in the FA Cup, it’s been another stellar season for Stoke as their progress continues.

Bojan’s presence has been central to attracting top names to join him at Stoke, with the likes of Xherdan Shaqiri, Ibrahim Afellay and Mark Arnautovic all part of a new-look attack which in-turn has provided a much more attractive team to watch on the pitch.

Amid interest from plenty of other teams around the Premier League and Europe, Stoke have kept hold of their main creative hub and fans will be delighted to see the Barca academy product progress with the Potters over an extended period of time.

VIDEO: USWNT’s Press scores stunning goal after amazing spin move

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What a first touch.

The U.S. women’s national team beat Costa Rica 5-0 in the opening game of their CONCACAF Olympic Qualifying campaign on Wednesday and USWNT forward Christen Press scored the pick of the bunch after she teed herself up with a superb first touch.

[ MORE: NBC to stream every Olympic qualifier

Click play on the video above to watch the World Cup winner control the ball with a deft outside-of-the-foot touch before spinning and striking home in a mesmerizing movement.

Majestic.

Press and the USWNT face Mexico on Saturday in their second Group A game (Watch live, 9:30 p.m. ET on NBCSN and online via Live Extra).

On the up, off the pitch: Manchester United’s revenue continues to rise

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Manchester United have announced that revenue levels for the three months leading up to December 31 rose by 26.6 percent.

The Red Devils released the figures on Thursday which show revenue of $192.4 million, with commercial revenue up a massive 42.5 percent but matchday revenue was down 1.6 percent.

[ VIDEO: Ferrell – “I got Mourinho fired”

The overall profit for the quarter was $26.7 million and over that period club debt fell by 6 percent but still stands at an eye-watering $463.6 million. That said, in a recent review of the finances of the top clubs on the planet Deloitte believes United will top the rich-list next season.

Despite Louis Van Gaal‘s future being questioned, United being knocked out of the UEFA Champions League at the group stage in December and being six points off the top four with just 13 games of the current Premier League season to go, the strength of their results off the pitch continue to show just how successful a business they’ve become.

Executive vice-chairman Ed Woodward told investors that: “Our solid results off the pitch help contribute to what remains our number one priority – success on the pitch.”

Woodward has also vowed to continue United’s “strong commitment to investing in our squad, youth academy.”

[ MORE: Report – Mourinho tells friend he will take over at United

Van Gaal, 64, will need a strong finish to the season on the pitch to help United to success and in turn improve those financial figures for next season. Failure to finish in the PL’s top four and qualify for the UCL will substantially impact United’s financial results next season, and the pressure remains on him and his players to claw back the deficit.

With speculation mounting that Jose Mourinho could be appointed as United’s new boss there also seems to be a surplus of cash which Rob Harris from the Associated Press speculates could be used for a new manager…

Morgan, USWNT cruise past Costa Rica 5-0 behind early flurry of goals

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The U.S. Women got off to a flying start in Olympic qualification Group A play by torching Costa Rica 5-0, including goals from Alex Morgan, Carli Lloyd, and Crystal Dunn.

Morgan led the way with a double, including one in the opening 12 seconds – only six passes off the opening kick – that set the record for quickest goal in U.S. Soccer history. Lloyd and Dunn both struck in the opening 15 minutes to make it 3-0 before Costa Rica even had time to blink. Lloyd’s came on a penalty after Dunn was felled for the captain’s 83rd international goal, and then the latter bagged one of her own minutes later on a rebound off a shot by Morgan.

[ VIDEO: Alex Morgan caps off a 12-second, six-pass goal ]

The visitors were able to make it Morgan scored her second after the hour mark to cap the goal tally. Jill Ellis completed her trio of substitutions after the fourth goal and the U.S. saw the game out easily.

The fifth came late on a cross from Tobin Heath that fell to Christen Press in the box. With her back to the goal, the 27-year-old produced a simply stunning first touch, back-heeling the ball down before whipping around the opposite direction to lose her defender and firing home the fifth goal.

With the final whistle, the United States improved their record against Costa Rica to a perfect 13-0. The U.S. will play Mexico next on Saturday before finishing out Group A play against Puerto Rico on Monday, February 15.